星巴克英文介绍

A Sample of Company Profile: StarbucksThe Starbucks StoryOur story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today, we are privileged to connect with millions of customers every day with exceptional products and more than 30,000 retail stores in 80 markets.FolkloreStarbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. Starbucks MissionOur mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.Our CoffeeWe’ve always believed in serving the best coffee possible. It's our goal for all of our coffee to be grown under the highest standards of quality, using ethical sourcing practices. Our coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select high quality beans. And our master roasters bring out the balance and rich flavor of the beans through the signature Starbucks Roast.Our StoresOur stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting atmosphere and an exceptional beverage. Total stores: 30,000 across 80 markets (as of June 30, 2019)Our PartnersWe offer some of the finest coffees in the world, grown, prepared and served by the finest people. Our employees, who we call partners, are at the heart of the Starbucks Experience.We believe in treating our partners with respect and dignity. We are proud to offer several landmark programs for our partners, including comprehensive health coverage for eligible full- and part-time partners, access to full college tuition coverage through the Starbucks College Achievement Plan, and equity in the company through Bean Stock.Our ProductsStarbucks offers a range of exceptional products that customers enjoy in our stores, at home, and on the go.Coffee: More than 30 blends and single-origin premium coffees.Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages, Iced Coffee, Cold Brew, Nitro, Frappuccino® coffee and non-coffee blended beverages, Starbucks Refreshers® beverages, and Teavana® teas.Merchandise: Coffee-and tea-brewing equipment, mugs and accessories, packaged goods, books and gifts.Fresh Food: Baked pastries, cold and hot sandwiches, salads, salad and grain bowls, oatmeal, yogurt parfaits and fruit cups.Consumer products available where groceries are soldCoffee and Tea: Whole bean and ground coffee (Starbucks and Seattle’s Best Coffee brands), Starbucks VIA® Instant, Starbucks espresso capsules available on the Nespresso and Nescafé Dolce Gusto systems, Starbucks® Coffee K-Cup® pods, Starbucks® and Teavana® Verismo® pods.Ready-to-Drink (RTD): Starbucks® bottled Frappuccino® coffee drinks, Starbucks Iced Latte, Single Serve Cold Brew, Doubleshot® Coffee Smoothies, Teavana Craft Iced Teas, Teavana Sparkling Craft Iced Teas, Starbucks Discoveries® chilled cup coffees, Starbucks Discoveries Iced Café Favorites®, Starbucks Iced Coffee, Starbucks Doubleshot® espresso drinks, Starbucks Doubleshot® Energy Coffee drinks; Starbucks Refreshers® beverages, Evolution Fresh™ bottled juices.Brand PortfolioStarbucks Coffee, Seattle’s Best Coffee, Teavana, Evolution Fresh, Ethos Water and Torrefazione Italia Coffee.Investor InformationStarbucks went public on June 26, 1992 at a price of $17 per share (or $0.53 per share, adjusted for subsequent stock splits) and closed trading that first day at $21.50 per share.Starbucks was incorporated under the laws of the State of Washington, in Olympia, Washington, on Nov. 4, 1985.Starbucks Corporation's common stock is listed on NASDAQ, under the trading symbol SBUX.For more information, please visit Starbucks Investor RelationsBeing a Responsible CompanyAt Starbucks, we have always believed in the importance of building a great, enduring company that strikes a balance between profitability and a social conscience.It started with our early travels to the places where our coffee is grown, understanding that our future is inextricably tied to the futures of farmers and their families. We nurtured personal relationships and built a global network of support to create a new way to produce coffee: one that is sustainable, transparent and good for people and the planet. As the threats of climate change have grown, we have been working to help coffee farms adapt and find innovative solutions in how we build and operate our stores, while reducing the environmental impact of our cups, straws and lids.Our stores are often the heart of a neighborhood, and we strive to make each one a welcoming and inclusive Third Place. As we have grown, so too has our opportunity to make a positive impact, from alleviating hunger through our food donation program to making investments in local partnerships and coffee-and tea-origin communities through The Starbucks Foundation.Stitching all these efforts together is a common thread – a green thread – one that is woven in the fabric of our company by the more than 300,000 men and women who proudly wear the green apron. We are dedicated to making our partners proud, providing pay equity and investing in their success. And we are working to hire veterans and military spouses, refugees, Opportunity Youth and those formerly incarcerated, and helping them build their futures once they are with us.As it has been from the beginning, our purpose goes far beyond profit. We believe in the pursuit of doing good.。

介绍星巴克的英语作文Starbucks is a globally recognized coffeehouse chain that has become synonymous with coffee culture around the world. Founded in 1971 in Seattle, Washington, Starbucks has grown from a single store selling coffee beans to a multinational corporation with thousands of locations across the globe.The company's mission is to inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time. This mission is reflected in the warm and inviting atmosphere of its stores, where customers can enjoy a variety of coffee beverages, teas, and food items. Starbucks prides itself on offering high-quality coffee, which is ethically sourced and roasted with care.One of the key factors contributing to Starbucks' success is its commitment to customer service. Baristas are trained to know customers by name and to provide a personalized experience. The company also places a strong emphasis on community involvement, often supporting local causes and initiatives.In addition to its core coffee offerings, Starbucks has expanded its menu to include seasonal beverages, such as the Pumpkin Spice Latte, which has become a cultural phenomenonin the fall. The company also offers a range of food options, from pastries and sandwiches to salads and wraps, catering to a variety of dietary preferences and needs.Starbucks has been a pioneer in the coffee industry, introducing innovations like the Frappuccino, a blended beverage that has become a summer staple. The company's loyalty program, Starbucks Rewards, encourages repeat business and fosters a sense of community among its members.Environmental sustainability is also a priority for Starbucks. The company has implemented various initiatives to reduce its environmental footprint, such as using recyclable materials for its cups and offering a discount for customers who bring their own reusable cups.In conclusion, Starbucks has become more than just a coffee shop; it is a brand that represents a lifestyle and a community. Its dedication to quality, customer service, and social responsibility has made it a beloved institution in the hearts of millions.。

英文作文星巴克Starbucks is a popular coffee chain that is known for its cozy atmosphere and delicious drinks. Whether you're looking for a quick caffeine fix or a place to catch up with friends, Starbucks has got you covered. The aroma of freshly brewed coffee hits you as soon as you walk through the door, instantly awakening your senses and putting a smile on your face.The menu at Starbucks is extensive, offering a wide variety of hot and cold beverages to suit every taste and preference. From classic favorites like the Caramel Macchiato to seasonal specialties like the Pumpkin Spice Latte, there is something for everyone. The baristas are always friendly and happy to help you navigate the menu and customize your drink to perfection.One of the best things about Starbucks is the option to add in your choice of milk, syrup, or toppings to create a truly personalized drink. Whether you prefer soy milk,almond milk, or a splash of vanilla syrup, Starbucks has it all. You can even top off your drink with whipped cream, chocolate drizzle, or caramel sauce for an extra indulgent treat.In addition to their wide selection of drinks, Starbucks also offers a variety of snacks and pastries to satisfy your cravings. From buttery croissants to decadent cake pops, there is no shortage of delicious options to accompany your coffee. The display case is always filled with tempting treats, making it hard to resist grabbing a little something to enjoy alongside your drink.Starbucks is not just a place to grab a quick cup of coffee; it's a community hub where people come together to relax, work, or socialize. The comfortable seating, freeWi-Fi, and inviting atmosphere make it the perfect spot to unwind or get some work done. Whether you're meeting a friend for a chat or settling in for a solo study session, Starbucks provides a welcoming environment for all.Overall, Starbucks is more than just a coffee shop;it's an experience. From the moment you step inside, you are greeted with warmth and the promise of a delicious drink. With its diverse menu, friendly staff, and cozy atmosphere, Starbucks is the go-to destination for coffee lovers everywhere. So next time you're in need of a pick-me-up or a place to unwind, head to Starbucks and let the magic happen.。

星巴克英文作文带翻译英文：Starbucks is a popular coffee chain that has gained worldwide recognition for its high-quality coffee and cozy atmosphere. I personally love going to Starbucks because it provides a great environment for me to study, catch up with friends, or just relax.One of the things I appreciate about Starbucks is the variety of drinks they offer. From classic favorites like lattes and cappuccinos to seasonal drinks like pumpkin spice lattes and peppermint mochas, there's something for everyone. I also appreciate the customization options that allow me to make my drink exactly how I want it.Another thing I love about Starbucks is the food options. Whether I'm in the mood for a breakfast sandwich or a pastry, there's always something delicious to choose from. I especially love their blueberry muffins and eggbites.The atmosphere at Starbucks is also a big draw for me. The cozy seating, warm lighting, and background music makeit a great place to relax and unwind. I often go to Starbucks to study or work on my laptop, and I always feel productive in their environment.Overall, Starbucks is more than just a coffee shop to me. It's a place where I can go to enjoy a delicious drink and snack, catch up with friends, or get some work done. I appreciate the attention to detail in their drinks and food, as well as the inviting atmosphere that keeps me coming back.中文：星巴克是一家备受欢迎的咖啡连锁店，因其高质量的咖啡和舒适的氛围而在全球范围内获得了认可。

Introduction of Starbucks.•PresentStarbucks is an international coffee company and coffeehouse chain based in Seattle, Washington. It is the largest coffeehouse company in the world, according to statistics in March, 2012, it has 19,435 stores in 58 countries, including 12,781 in the United States, 1,241 in Canada, 1,062 in Japan, 976 in Great Britain and 645 in China, with more than 149,000 employees.•Developing historyNotably, it only took Starbucks 40 years to attain today’s reputation and popularity. So, now let’s have a brief look at Starbucks’ developing history.•FoundationIn 1971, Starbucks was founded in Seattle as a local coffee bean roaster and retailer. The name is taken from a novel Moby-Dick, Starbuck is the name of its character, a chief officer who was very charming and fond of drinking coffee. Its author, Herman Melville, enjoyed a high status in the literacy circle, he’s regarded as the American Shakespeare, but its readers were mainly those well-educated people. Here we can see the logo of Starbucks was a "twin-tailed siren", and was based on a 16th-century "Norse"woodcut,which was a combination of classic and modern. So, we can see from the very beginning that Starbucks has targeted on people who advocate knowledge and seek for relaxation and quality of life.•ExpansionIn 1987, Howard Shultz purchased Starbucks with the support of local investors. He brought the Italian espresso culture and cafe latte into American, and began the company expansion. In the beginning stage, it focus on expanding its coffeehouse in the north America. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s.In 1992, it became public listed at Nasdaq under the symbol “SBUX”, and entered into a new stage of development. At that time, it simplified its logo, which used to be regarded as ungrateful.The continuous growth in number of coffeehouses, was complemented by several joint ventures and strategic alliances to increase the availability of Starbucks products. In 1996, the firstStarbucks location outside North America opened in Tokyo, Japan, thus starting the international expansion of the company. Starbucks entered the U.K. market in 1998 with the $83million acquisition of the then 60-outlet, UK-based Seattle Coffee Company, re-branding all the stores as Starbucks. In 1999, it entered into China. In September 2002 Starbucks opened its first store in Latin America, in Mexico City.This period sees the fast expansion of Starbucks. It is said that the ultimate goal of Starbucks is to open 25000 stores in the world, like McDonald (which has 30000 outlets), that it can be seen everywhere. As we can see from its stock price, there is a continuous growth from 1992 to 2006, and since 1996 the growth speeded up. However, from 2006, its price decreased. It met problems in its expansion, and the world economic environment is not ideal.•Store closureAs a result, in front of the"on-going operational challenges" and a "difficult business environment." In 2008, the company announced it was closing 600 underperforming company-owned stores and cutting U.S. expansion plans in the growing economic uncertainty. It also cut almost 1,000 non-retail jobs as part of its bid to reenergize the brand and boost its profit.These closings and layoffs effectively ended the company’s period of growth and expansion that began in the mid-1990s.•Logo changingIn January 2011, Starbucks remove the Starbucks word mark around the siren, enlarging the siren image, and making it green. This change is made to work with its position of “comprehensive consumer product company”, for it earlier has launched a series of products other than coffee, including tea, ice cream, etc., which is unsuitable to use the words “Starbucks Coffee”. But it will still take coffee products as their core business and soul.。

文章标题：Starbucks: A Global Icon of Coffee CultureStarbucks, a household name synonymous with coffee, has evolved from a small Seattle-based coffee shop to a global retail giant. Its journey is a remarkable testament to the power of a strong brand, quality products, and innovative marketing strategies. This essay explores the rise of Starbucks, its impact on coffee culture, and its continued relevance in the modern world.The genesis of Starbucks dates back to 1971, when three friends—Jerry Baldwin, Zev Siegl, and Gordon Bowker—opened the first store in Pike Place Market, Seattle. Initially, the store specialized in selling high-quality coffee beans and equipment. However, it wasn't long before customers expressed a desire for a place to enjoy their coffee, leading to the introduction of espresso-based beverages and a cozy atmosphere.The key to Starbucks' success lies in its ability to create a unique and inviting experience for its customers. From the moment customers enter a Starbucks store, they aregreeted by the familiar aroma of coffee, the cozy atmosphere, and the friendly staff. The store's interior design, often featuring warm tones and inviting seating areas, encourages customers to stay and enjoy their beverages. Additionally, Starbucks' commitment to using only the finest coffee beans and fresh ingredients ensures that each cup of coffee or beverage tastes exceptional.Another crucial aspect of Starbucks' success is its innovative marketing strategies. The company has always been at the forefront of leveraging technology to enhance the customer experience. For instance, the introduction of mobile ordering and payment options has made it easier for customers to order their favorite beverages on the go. Furthermore, Starbucks' loyalty program, which rewards customers with free drinks and other perks, has been a successful tool to increase customer retention and brand loyalty.Moreover, Starbucks has also capitalized on its brand recognition by expanding its product line to include a range of food items, merchandise, and even digital content. This diversification has not only broadened the company'srevenue streams but has also further strengthened its position as a lifestyle brand.The influence of Starbucks on coffee culture is undeniable. It has single-handedly revolutionized the way people consume and perceive coffee. Before Starbucks, coffee was often seen as a quick and utilitarian beverage. However, Starbucks transformed it into an experience, a ritual, and even a social activity. People now associate coffee with relaxation, conversation, and community, and Starbucks has been at the forefront of this cultural shift. In conclusion, Starbucks has become a global icon of coffee culture, thanks to its commitment to quality, innovative marketing strategies, and ability to create unique and inviting experiences for its customers. As the company continues to expand its reach and diversify its offerings, it remains a powerful example of how a brand can not only succeed commercially but also shape culture and influence people's lives.**星巴克：咖啡文化的全球象征**星巴克，这个与咖啡同名的家喻户晓的品牌，已经从西雅图的一家小咖啡店发展成为全球零售巨头。

我们的星巴克使命激发并孕育人文精神—- 每人，每杯，每个社区。

我们每天实践的理念原则：我们的咖啡我们一直追求卓越品质，并将永远如此。

我们致力于通过以道德采购的方式购买高品质的咖啡豆，精心烘焙，并提高种植者的生活水平。

我们积极地关心着这一切；我们的工作还任重而道远。

我们的伙伴我们称彼此为伙伴，因为这不仅是一份工作，而是我们的激情所在。

我们拥抱多元化一起创造一个可以自由工作、发挥所长的场所。

我们永远相互尊重维护对方的尊严。

我们将始终以此作为彼此相待的标准。

我们的顾客我们全身心地投入，我们和顾客真诚沟通，分享快乐，并提供振奋人心的生活体验哪怕只是片刻时光。

当然，这一切都是从承诺制作一杯完美的饮品开始，但我们的工作远不止于此。

我们工作的真正核心是联结彼此我们的门店当我们的顾客感受到一种归属感时，我们的门店就成了他们的港湾，一个远离外界纷扰的空间，一个与朋友相聚的处所。

它使人们得以享受不同生活节奏带来的快乐——时而悠闲自得，时而步履匆匆，任何时候都充满了人文气息。

Our Starbucks Mission StatementOur mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.Here are the principles of how we live that every day:Our CoffeeIt has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work isnever done.Our PartnersWe’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard.Our CustomersWhen we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about humanconnection.Our StoresWhen our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always fullof humanity.我们的社区每家门店都是所在社区的一部分，我们认真承担邻里之间的应尽责任。