英语商业计划书

英文商业计划书作文完整版I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to. 。

英文，I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to.中文，我一直对创业充满热情，我相信我的商业计划书就是这种热情的体现。

我的商业计划书是为一家我计划在市中心开设的小型咖啡店而准备的。

我对咖啡行业进行了广泛的研究，并确定了我认为我的店可以迎合的一个利基市场。

The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee, and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffee beans from around the world, and I will ensure that they are sourced from ethical and sustainable suppliers. This will not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.英文，The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee,and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffeebeans from around the world, and I will ensure that theyare sourced from ethical and sustainable suppliers. Thiswill not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.中文，任何成功的企业的关键在于了解目标市场的需求和愿望。

最新英语商业计划书模板一、ExecutiveSummary（执行摘要）Inthissection,provideabriefoverviewofyourbusiness,itsgoa ls,andthekeypointsofyourplan.Thisshouldactasasnapshotofyour entirebusinessplan.Highlighttheuniqueaspectsofyourbusinessa ndthesolutionsitprovidestothemarket.（本节需要提供一个关于你的业务、目标以及计划关键点的简要概述。

这应作为你整个商业计划的快照。

突出你的业务独特的方面以及它为市场提供的解决方案。

）1.BusinessName（公司名称）2.BusinessIdea（商业想法）3.TargetMarket（目标市场）4.Product/ServiceOffering（产品/服务提供）5.FinancialHighlights（财务亮点）6.FundingRequirements（资金需求）二、CompanyDescription（公司描述）Providedetledinformationaboutyourpany,includingitsmissio n,vision,andobjectives.Discusstheindustryyourpanyoperatesin ,itstargetmarket,andtheuniquevaluepropositionitoffers.（提供关于你的公司的详细信息，包括其使命、愿景和目标。

讨论你的公司运营的行业、其目标市场以及它提供的独特价值主张。

）1.MissionStatement（使命陈述）2.VisionStatement（愿景陈述）panyObjectives（公司目标）4.IndustryOverview（行业概述）5.TargetMarket（目标市场）6.UniqueValueProposition（独特价值主张）三、MarketAnalysis（市场分析）Inthissection,provideananalysisofthemarketinwhichyourbus inessoperates.Thisshouldincludeinformationaboutthesizeofthe market,itsgrowthpotential,andthekeytrendsthatareshapingit.（在本节中，提供关于你的业务所在市场的分析。

英语商业计划书模板范文wordExecutive SummaryOur company, "EcoGreen Solutions," is a startup focused on providing sustainable and eco-friendly products to the market. With a vision to reduce environmental impact, we aim to revolutionize the consumer goods industry by offering alternatives to conventional, non-recyclable products. Our initial product line includes biodegradable packaging materials and reusable grocery bags.Business DescriptionEcoGreen Solutions is established with the mission to promote a greener lifestyle by offering innovative and sustainable products. Our business model is built on a strong foundation of research and development, coupled witheffective marketing strategies to create awareness and demand for our products.Market AnalysisThe market for eco-friendly products is growing rapidly, driven by increasing consumer awareness about environmental issues. Our target market includes environmentally conscious consumers, businesses looking to reduce their carbon footprint, and government entities promoting green initiatives.Products and ServicesOur product line is designed with the environment in mind. We offer a range of biodegradable packaging materials thatcan replace traditional plastic and paper products. Additionally, we have developed a line of reusable grocery bags made from recycled materials, which are both durable and stylish.Marketing StrategyOur marketing strategy involves both online and offline campaigns to reach our target audience. We will utilizesocial media platforms, content marketing, and influencer partnerships to create brand awareness. We also plan to participate in trade shows and environmental events to showcase our products.Operational PlanOur operations will be managed through a lean andefficient structure. We will outsource production tocertified eco-friendly manufacturers to ensure quality and sustainability. Our supply chain will be optimized forminimal environmental impact, with a focus on local sourcing and distribution.Financial ProjectionsWe project strong growth in the initial years, with abreak-even point expected within the first two years of operation. Our financial projections are based onconservative estimates of market penetration and sales volume, with a clear path to profitability.Funding RequestWe are seeking an investment of $500,000 to support the initial phases of product development, marketing, andinventory management. This funding will be instrumental in establishing our brand and achieving market presence.ConclusionEcoGreen Solutions is poised to make a significant impact in the eco-friendly consumer goods market. With a strong business plan, innovative products, and a dedicated team, we are confident in our ability to succeed and contribute positively to the environment.。

英文商业计划书Business Plan1. Executive Summary- Overview of the business idea- Key objectives and goals- Target market and competition- Financial projections2. Business Description- Description of the business and industry - Mission and vision statement- Unique selling proposition- Legal structure and ownership3. Market Analysis- Market research findings- Target market segmentation- Competitor analysis- SWOT analysis- Market trends and opportunities4. Product or Service Offering- Detailed description of the product/service - Features and benefits- Intellectual property rights- Production or delivery process- Pricing strategy5. Sales and Marketing Strategy- Sales channels and distribution- Promotion and advertising strategies- Customer acquisition and retention plans- Marketing budget6. Organization and Management- Organizational structure- Management team and key personnel- Roles and responsibilities- Staffing and recruitment plan7. Operation Plan- Location and facilities- Production or service delivery plan- Supply chain management- Quality control measures- Technology and equipment8. Financial Projections- Start-up costs and capital requirements - Sales forecasts- Profit and loss statement- Cash flow projection- Break-even analysis- Financing plan and funding sources9. Risk Management- Identification and assessment of risks- Risk mitigation strategies- Legal and regulatory compliance- Insurance coverage10. Implementation Plan- Timeline and milestones- Action plan and responsibilities- Monitoring and evaluation- Contingency plans11. Conclusion- Summary of key points- Request for funding or investment- Next steps and future growth prospects.。

商业计划书英文版Business Plan1. Executive SummaryOur business, XYZ Corporation, aims to provide innovative and sustainable solutions in the technology industry. Our products and services include software development, IT consulting, and cloud solutions. We are committed to delivering high-quality solutions that meet the needs of our clients while also minimizing our impact on the environment.2. Company DescriptionXYZ Corporation is a technology company headquartered in [location]. Our team consists of experienced professionals with a strong background in software development and IT consulting. We are dedicated to staying abreast of the latest trends and advancements in the industry to ensure that our clients receive the most cutting-edge solutions.3. Market AnalysisThe technology industry is rapidly growing, with a constant need for innovative solutions. Our target market consists of small to medium-sized businesses in various industries, such as e-commerce, healthcare, finance, and manufacturing. These businesses often struggle to keep up with the ever-changing technological landscape and require assistance in implementing and managing their IT infrastructure.4. Competitive AnalysisWe understand that the technology industry is highly competitive.However, we believe that our unique approach and sustainable practices set us apart from our competitors. Our commitment to environmentally friendly practices aligns with the growing awareness and demand for green solutions in the market.5. Marketing and Sales StrategyTo reach our target market, we will employ a multi-channel marketing approach. This will include online advertising, social media campaigns, participation in industry conferences and trade shows, and networking events. We will also leverage our existing professional network to generate leads and referrals.6. Product Development and ImplementationWe will constantly research and develop new software solutions to meet the evolving needs of our clients. Our team will work closely with our clients to ensure an efficient and seamless implementation process. Additionally, we will provide ongoing support and maintenance to guarantee the optimal performance of our solutions.7. Financial ProjectionsWe have projected the following financials for the next three years: - Year 1: Revenue of $500,000, with a net profit of $100,000.- Year 2: Revenue of $800,000, with a net profit of $150,000.- Year 3: Revenue of $1,200,000, with a net profit of $200,000. 8. Operations and ManagementWe have a dedicated team of professionals who will oversee the day-to-day operations of the company. Each team member brings a unique set of skills and expertise to ensure the smooth running ofthe business. Our management team will continuously monitor the market and industry trends to adapt our strategies and offerings accordingly.9. Sustainability and Corporate Social ResponsibilityAt XYZ Corporation, we are committed to minimizing our impact on the environment. We will implement green practices, such as reducing paper waste, recycling electronic devices, and promoting remote work to decrease our carbon footprint. We will also actively participate in community initiatives and support local charitable organizations.10. ConclusionXYZ Corporation is poised to become a leader in the technology industry by providing innovative and sustainable solutions. With a dedicated team, a strong client base, and a commitment to environmental responsibility, we are confident in our ability to achieve our financial and strategic goals.。

商业计划书模板范文英文BUSINESS PLAN TEMPLATE.1. Executive Summary.This section provides a brief overview of the business, highlighting its unique value proposition, target market, and expected financial performance. It serves as a snapshot of the entire plan, giving readers a quick understanding of what the business is and where it's headed.2. Company Description.In this section, describe the business in detail. Include information about the industry, the specific products or services offered, and any unique features or advantages that set the business apart from its competitors.3. Market Analysis.Provide a comprehensive analysis of the target market, including its size, growth potential, and customer demographics. Identify the key trends and developments that are shaping the market, and explain how the business plans to capitalize on these opportunities.4. Organization and Management.Describe the ownership structure of the business, including any key individuals or teams responsible for its operation. Highlight the relevant skills and experience of the management team, and explain how their expertise will contribute to the success of the business.5. Marketing Strategy.Outline the marketing plan, including the positioning of the brand, the target audience, and the proposed promotional activities. Identify the key marketing channels that will be used to reach customers and generate awareness and interest in the business's products or services.6. Operations Plan.Describe the processes and systems that will be used to deliver the business's products or services. Include information about the supply chain, production processes, and any necessary equipment or technology. Also, explain how the business plans to ensure the quality andconsistency of its offerings.7. Financial Plan.Provide detailed financial projections for the business, including income statements, balance sheets, and cash flow statements. Identify the key financial metrics that will be used to measure the business's performance, and explain how it plans to achieve profitability and growth.8. Funding Request.If applicable, outline the business's funding requirements and how the funds will be used to support its growth and development. Identify the potential sources offunding, such as investors, loans, or grants, and explain why each source is suitable for the business's needs.9. Appendices.Include any additional documents or materials that support the information presented in the plan, such as market research reports, financial projections in detail, or bios of key team members.10. Conclusion.Summarize the key points of the business plan and emphasize the potential for growth and success. Reiterate the business's value proposition and its commitment to meeting the needs of its target market.This template provides a comprehensive framework for developing a business plan that covers all the essential elements of a successful business. It serves as a roadmap for entrepreneurs and investors to understand thebusiness's strategy, market potential, and financial viability.。

英语专业商业计划书范文中文版大学生全文共3篇示例，供读者参考篇1Business Plan for English Major College Students1. Executive Summary:As an English major college student, I have identified an opportunity in the market to provide English language tutoring services for non-native speakers. With my expertise in the English language and teaching experience, I am confident in the success of this business venture. The aim of this business plan is to outline the strategies and objectives to achieve success in this venture.2. Business Description:The business, named "English Excellence Tutoring Services", will offer one-on-one tutoring sessions for non-native English speakers looking to improve their language skills. The services will be customized to the individual needs of the students, focusing on grammar, vocabulary, pronunciation, and conversation skills. The tutoring sessions will take place either in person or online, depending on the preference of the student.3. Market Analysis:The demand for English language tutoring services is on the rise, as more individuals recognize the importance of fluency in English for personal and professional development. Non-native English speakers, such as immigrants, students, and professionals, are often in need of additional support to improve their English language skills. The target market for English Excellence Tutoring Services includes individuals of all ages and backgrounds looking to enhance their English proficiency.4. Marketing Strategy:To reach potential customers, the business will utilize digital marketing strategies such as social media advertising, email campaigns, and search engine optimization. Additionally, partnerships with language schools, community centers, and online platforms will be established to expand the reach of the business. Promotional offers, such as discounts for referrals and first-time customers, will be used to attract new clients.5. Operations Plan:The business will operate on a flexible schedule, allowing students to book tutoring sessions at their convenience. Sessions will be conducted by me, the founder, who will utilize variousteaching materials and methods to cater to the individual learning styles of the students. Feedback and progress reports will be provided after each session to track the student's development.6. Financial Projections:The initial investment required to start the business includes expenses for marketing, website development, and teaching materials. Revenue will be generated through session fees, with the potential for additional income from workshops, group sessions, and online courses in the future. With a projected growth in the number of students and referrals, the business aims to break even within the first year of operation.7. Conclusion:In conclusion, English Excellence Tutoring Services presents a valuable opportunity for non-native English speakers to improve their language skills and achieve their personal and professional goals. With a solid business plan in place, the business is poised for success in the competitive market of English language tutoring services. I am excited to embark on this entrepreneurial journey and make a positive impact on the lives of students seeking to excel in the English language.篇2Business PlanIntroductionThe purpose of this business plan is to outline the details and strategies for launching a new company, targeting English major college students, particularly those interested in pursuing a career in business. This business aims to provide resources and services to help these students enhance their skills, network with professionals, and ultimately succeed in the competitive business world.Company DescriptionOur company, Business Ready, will offer a variety of services tailored specifically to English major college students. These services will include resume writing workshops, interview preparation sessions, networking events with industry professionals, and internship opportunities with leading companies. Additionally, we will provide online resources such as job listings, industry insights, and career advice to help students stay informed and ahead of the curve.Target MarketOur target market consists of English major college students who have an interest in pursuing a career in business. These students are highly motivated, ambitious, and dedicated to achieving success in their chosen field. They are seeking opportunities to enhance their skills, gain valuable experience, and make meaningful connections with professionals in the business world.Marketing StrategyTo reach our target market, we will utilize a combination of online and offline marketing strategies. This will include social media advertising, email campaigns, campus events, and partnerships with university career centers. We will also collaborate with industry organizations and companies to promote our services and attract students who are serious about their career development.Revenue ModelOur revenue will be generated through a combination of subscription fees, event ticket sales, and commission fees from internship placements. Students will have the option to sign up for a monthly or annual subscription to access our services, attend events, and receive personalized career guidance. Inaddition, companies looking to hire interns will pay a commission fee for each successful placement.Financial ProjectionsBased on market research and industry trends, we project that our company will break even within the first year and achieve profitability by the second year of operation. Our financial projections include revenue forecasts, expenses, and cash flow analysis to ensure the long-term sustainability and growth of the business.ConclusionIn conclusion, Business Ready is a unique and innovative business that aims to empower English major college students to succeed in the competitive business world. With a focus on providing valuable resources, services, and opportunities, we are confident that our company will make a positive impact on the lives and careers of our target market. Thank you for considering our business plan.篇3Business Plan: English Major University StudentExecutive SummaryIntroductionThe English major university student business plan is aimed at providing language-based services to individuals and businesses in need of English communication support. As an English major graduate, I have a strong command of the language and am well-equipped to offer services such as translation, proofreading, copywriting, and language tutoring. This business plan outlines the services that will be offered, the target market, the marketing strategy, and the financial projections for the business.ServicesThe proposed services include translation services for documents, websites, and other materials from English to other languages and vice versa. In addition, proofreading and editing services will be offered to individuals and businesses looking to improve the accuracy and clarity of their written communication. Copywriting services will also be provided to help businesses create compelling and persuasive content for their marketing materials. Finally, language tutoring services will be offered to individuals looking to improve their English language skills.Target MarketThe target market for the business includes individuals and businesses that require English language support. This includes international companies looking to expand their reach to English-speaking markets, students and academics in need of language editing services, and individuals seeking to improve their English language skills for personal or professional development.Marketing StrategyThe marketing strategy for the business will involve a combination of online and offline tactics to reach potential clients. This will include social media marketing, search engine optimization, networking events, and partnerships with other language service providers. In addition, the business will create a professional website and online portfolio to showcase the services offered and attract new clients.Financial ProjectionsThe financial projections for the business include estimated revenues, expenses, and profits for the first year of operation. This includes projected income from each service offered, as well as the costs associated with running the business, such as marketing expenses, equipment costs, and overhead expenses. The financial projections will also include a break-even analysisto determine the point at which the business will become profitable.ConclusionOverall, the English major university student business plan aims to provide valuable language services to individuals and businesses in need of English communication support. With a strong command of the English language and a range of services to offer, the business is well-positioned to succeed in the competitive language services market. By following the marketing strategy outlined in this plan and closely monitoring the financial projections, the business has the potential to grow and expand in the future.。

简单的英文的商业计划书Business PlanExecutive Summary:Our business aims to establish a boutique retail store catering to premium and luxury fashion brands. Located in a prime shopping district, our store will offer a curated collection of high-end clothing, accessories, and footwear for men and women. Our goal is to create a unique shopping experience that caters to individuals seeking exclusive and trendy fashion pieces. By offering exceptional customer service and a carefully selected inventory, we aim to establish ourselves as a go-to destination for fashion-conscious consumers.Objectives:1. To establish a successful boutique retail store that generates substantial revenue within the first year of operation.2. To position our store as a trusted destination for premium and luxury fashion brands in the local market.3. To provide exceptional customer service, creating a personalized shopping experience for each customer.4. To build a loyal customer base through effective marketing and branding strategies.5. To expand our product offering to include online sales and explore potential partnerships with other fashion retailers.Market Analysis:The fashion retail market in our target area is thriving, with a high demand for premium and luxury fashion brands. Our unique selling point will be the curated collection, featuring exclusive and trendy pieces that cannot be found in mainstream retail stores. By targeting affluent individuals who value unique fashion pieces, we aim to tap into a niche market that is willing to spend on high-quality fashion items.Competitive Advantage:Our competitive advantage lies in our carefully selected inventory and personalized customer service. We will establish relationships with a network of fashion designers and brands known for their exclusivity and trendsetting designs. By offering exceptional customer service, including personal styling and tailoring services, we aim to create a memorable and enjoyable shopping experience for our customers.Marketing and Sales Strategy:Our marketing strategy will focus on both online and offline channels. We will leverage social media platforms, influencers, and digitaladvertising to create brand awareness and drive online sales. Additionally, we will organize exclusive fashion events and collaborate with local fashion bloggers and influencers to generate buzz and attract customers to our physical store.Operational Plan:To ensure efficient operations, we will hire a knowledgeable and experienced team of sales associates who possess a strong understanding of fashion trends and customer needs. We will maintain close relationships with fashion designers and brands to constantly update our inventory with the latest collections. Furthermore, we will invest in a user-friendly e-commerce platform to facilitate online sales and streamline inventory management.Financial Projections:Our financial projections are based on an initial investment to cover store setup costs, inventory, and marketing expenses. We anticipate generating steady revenue growth within the first three years of operation. This projection is based on our analysis of the local market demand, competitive landscape, and consumer behavior trends.Conclusion:Our business plan outlines our vision to establish a successful boutique retail store catering to premium and luxury fashion brands. Through a unique shopping experience, curated inventory, exceptional customer service, and effective marketing strategies, we believe our business will thrive in the competitive fashion retail market.。

Business Plan Template (English Version) Executive SummaryThe executive summary is the first section of the business plan and provides a high-level overview of the key components of the plan. It should summarize the business idea, the market opportunity, and the company’s goals and objectives. It should also highlight the financial projections and the key management team members.Company DescriptionThe company description section provides an overview of the company, including its history, current operations, and future goals. This section should include information about the company’s legal structure, location, and ownership. It should also describe the company’s products or services, target market, and competition.Market AnalysisThe market analysis section should provide a detailed analysis of the target market, including size, demographics, and buying behavior. This section should also include a competitive analysis, whichidentifies and describes the key competitors and their strengths and weaknesses.Products or ServicesThe products or services section should provide detailed information about the company’s offerings, including their features, benefits, and pricing. It should also describe the company’s unique selling proposition (USP) and how it differentiates the company from its competitors.Marketing and Sales StrategyThe marketing and sales strategy section should outline the company’s approach to promoting and selling its products or services.This section should include information about the c ompany’s target audience, marketing channels, and sales approach.Financial ProjectionsThe financial projections section should provide a detailed overview of the company’s financial performance, including revenue, expenses, and profits. It should also in clude information about the company’s funding requirements, capital structure, and sources of funding.Management TeamThe management team section should provide information about the company’s key management team members, including their roles and responsibilities. It should also include their relevant experience and qualifications.ConclusionThe business plan template provides a comprehensive framework for creating a business plan that will help you achieve your goals and objectives. By following this template, you can ensure that your business plan is complete, well-organized, and presents a compelling case to investors and other stakeholders.。

商业计划书（英文）商业计划书的英文版该如何写呢?下面是小编为大家整理的：商业计划书(英文)，欢迎大家参阅，更多资讯尽在工作计划栏目!商业计划书(英文)BUSINESS PLANBillion Team International Investment Ltd.Unit I 3/FGood Harvest Ctr 33 On Chuen St. FanlingHongkong************(86************[Your Name][DATE]TABLE OF CONTENTSExecutive Summary..........................Management..................................[Company] History...........................[Product/Service] Description.............Objectives..................................Competitors................................Competitive Advantages...................Innovation..................................Pricing..................................Specific Markets..................................Growth Strategy....................................Market Size and Share..........................Targeting New Markets.......................Location..................................Manufacturing Plan................................Research & Development......................Historical Financial Data........................Proforma Financial Data.........................Proforma Balance Sheet.........................Cost Control..................................Effects of Loan or Investment...............Attachments..................................Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1Year 2Year 3Sales$1,000,000$1,400,000$1,600,000Net Income$25,000$250,000$375,000Earnings per share.01.12.14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Color ado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 hehas been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms.Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000 Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.][Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons:[Reason 1}[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:§ A team consisting of [list names and primary responsibility.(i.e John Doe - Marketing) has been formed.§ A prosp ective [customer/client] list has been drawn up.§ Strategy meetings are being held every Monday, Wednesday and Friday evenings.§ This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.]We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:§ Offers the lowest price on the market§ Is the most technically advanced§ Offers more useful features§ Saves them time and money§ Offers our users better value per dollar spent§ Provides an alternative way to achieve a similar task.§ Provides a service which is not pre sently available in this area.§ Is strengthened by a team with combined experience of XX years.§ Saves them time and money§ Provides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:1. Overnight delivery2. Cold storage3. Incorporate preservatives4. Shipment within two weeks to distributors.5. Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:1. Hiring staff specialized in these new areas.2. Increase our continuing education and training expense.3. Adding complementary lines.4. Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. T o secure a stable future for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.)Short TermMarket share goals -1. First Year XX%2. Second Year XX%3. Third Year XX%4. Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.1. Budget for complete computer training for appropriate applications.2. Set up, Maintain] employee benefit program for continuing college education.3. Budget for necessary seminars and/or continuing job-specific education.4. Maintain state-of-the-art accounting system for carefultracking.5. Monthly reports on financial status vis-a-vis the industry.6. Aggressive recruitment of the best technical staff in the industry.7. Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:§ Location - next door to supplier factory, on major artery, close to terminal, etc.§ Pricing - Low cost producer, known for aggressive pricing policy.§ Delivery - ships overnight to anywhere in the world.§ Management - Everyone has an MBA from Harvard.Weaknesses§ Service - takes more than 3 months to receive spare parts.§ Dedication - If it’s sunny, they’re on the golf course or ski slope.§Machinery - Slowly approaching obsolescence unless replaced within six months.§ Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both currentcustomers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profit s back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options: § increase service§ increase advertising§ reduce prices§ increase profits§ i ncrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:§ increase customer service§ increase advertising expenditures§ increase profits§ increase selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyOur widget has been designed by the latest in computeraided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the followingmethods to expand our markets and to increase our new areas of doing business:§ Customer contac t - find out their needs§ Look for complementary products§ Trade shows§ World Trade Center “Network”§ U.S. Government trade leads§ State Government trade leads§ On-line computer prospecting and qualification (DIALOG, D&B, etc.)§ Market surveys§ Res earch & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The traffic flow has been rated at high.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The building is structurally compatible for our use.2. The rent is below market3. The building has the necessary facilities to operate thisbusiness.4. The location is convenient for our freight companies, suppliers, clients and employees.5. Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers.All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.。