商务英语听说教程上 Unit 10Performance Appraisals

商务英语听力第十期A) a Sri Lankan vegetable curryB) a Sri Lankan fish curryC) a Sri Lankan vegetarian curryA) chickpeas, fruit and spicesB) green peas, fruit and spicesC) chicken, fruit and spicesA) a sweet, red wineB) a sparkling, white wineC) a dry, white wineRoberto: Yes, sir, you wanted to speak to me. What can I do for you?Male diner: Yeah, I’ve been telling the waitress here that I find it unaeptable that you distribute a menu with dishes which are not actually available. Why put it on the menu if you don’t serve it? I was really looking forward to eating the Thai chicken curry. It isn’t very professional, in fact it seems ridiculous.Roberto: Well I tell you what I find ridiculous is customers who…Naomi: Who…who haven’t been told about the other choices in the menu, yes, I’m sorry chef, it’s…it’s totally my fault. I should of course have explained that we have a delicious Sri Lankan vegetarian curry instead of the chicken one.Male diner: Oh, a Sri Lankan vegetarian curry, eh? Well, yes, that sounds more like it.Naomi: Yes, our chef has created a spicy, tangy Sri Lankan vegetarian curry with a mixture of chickpeas, oh a very healthy option, sir - fruit, and several exotic spices. I’m sure an experienced d iner like yourself would be ableto work out which ones…Male diner: Oh, well, yes, I …I do have a good palate. Hmm, yes, okay, I’ll go for the vegetarian curry then. Thank you.Naomi: Great, er, thank you so much chef for helping, I can finish the order now. So sir, for the starter you wanted the, er…Roberto: (in background) If the experienced diner is finished, I have some work to do…in my unprofessional kitchen.Naomi: So for the starter - the seafood platter, andfor your main course - the Sri Lankan vegetarian curry. Would you like some wine with that?Male diner: Yes, indeed. Now you seem to know your stuff, what do you suggest?Naomi: Well, with a seafood starter I would suggest adry white wine and with the curry, perhaps something alittle more robust…Male diner: No, no no, I don’t want to order two bottles of wine thank you!Naomi: Oh, no sir, we have wines available by the glass or by the small carafe as well as by the bottle. Why don’t you have a glass of our house dry white wine with the seafood and then a small carafe of our house Shiraz red with the main course?Male diner: Is there any other choice apart from the Shiraz. I’m not too keen on Shiraz these days.Naomi: Well, we have an excellent Argentinian Malbecs ir…Male diner: Done ! I’ll have that. A glass of dry white wine with the starter and a small carafe of the Malbec with the main course. Oh and some still mineral water please. Well done, young lady! I’m looking forward to my meal after all now!!professional (adj.) - if you say something is professional, you approve of it because it is of very high standard 具有专门知识的; 表现专门技能的; 内行的Many of the performers were of professional standard.许多表演者都具有专业水平.He was plimented on a very professional piece of work.他由於一件表现出精湛技艺的作品而受到赞扬.spicy (adj.) - having strong flavours or fragrance of spices 辛辣的，香辣的tangy (adj.) - a flavour which is pleasantly strong and sharp 浓郁的，强烈的exotic (adj.) - something is exotic when it is unusual and seems to be introduced from a distant country异国情调的;奇特的exotic smells奇特的味道We saw pictures of exotic birds from the jungle of Brazil.我们看到了于巴西热带雨林的各种奇异鸟类的照片。

Reference KeyUnit 1 Part I Lead-in <Open>Part II Listening & Speaking 1I Listening4.Practice 11.Interpret the sentences in the brackets into English.A: May I ask you a few questions about your personal details?A: Are you married?B: I was born in Chengdu, Sichuan Province in 1975.B: I have a temporary residence permit for Guangzhou.B: I’m fond of reading and surfing the Internet.B: I’m quite optimistic, hard-working, responsible, and enterprising.B: I’m in good health/healthy except that I’m somewhat/kind of near-sighted.A: What’s the strength of the lenses of your glasses?1.Work in pairs, making up a dialogue according to the following situation.<Open>Practice 2 Pair Work1. Interpret the sentences in the brackets into English.1> What’s your educational background?2> I major in English and minor in International Business Law.3> What’s your highest degree?4> What courses did you take in college?5> Which band did you pass in College English Test?What was your score? /How many points did you get?1.Making up dialogues according to the following situations.<Open>Practice 3 Complete the following sentences according to their contexts.1. What was your position in the company? What did you do in the company?2. I was in charge of/responsible for …3. What company are you with?4. Do you have any work experience?5. What’s your present job?Practice 41. Interpret the sentences in the brackets into English.1> Why did you quit?2> What qualifications have you got?3> I’m enterprising, responsible, and optimistic.4> Are you proficient in the English language?5> I have got an accountant’s license.2. Making up dialogues according to the following situations.<Open>Practice 5 <Open>Part III Listening & Speaking 21. Refer to Transcripts2. Refer to Transcripts.3. Role Play1>A: Come in and take a seat please.B: Thank you.A: May I have/know your name, please? <What’s your name, please?>B: My name’s Zhao Xiaofang.A: Miss Zhao, shall we get d own to the interview? First, I’d like to ask you several personal questions.B: OK.A: Are you from Guangzhou?B: I was born in Sichuan but brought up in Guangzhou.A: Have you got a permanent residence permit for Guangzhou?B: Yes, I’m a resident of Guang zhou.A: How old are you? <What’s your age?>B: I’m 26 <years old>.A: Are you single or married?B: I’m single. In my opinion, young people shouldn’t be in a hurry to get married. Instead, they ought to develop their careers first.A: I quite appreciate your view of point. Can you say something about your interests and hobbies?B: I’m very interested in surfing the Internet and collecting stamps. I’m also fond of reading.A: What kind of books do you prefer?B: I prefer English novels in the original.A: Do you love sports?B: Yes, I do. I like tennis and bowling very much.A: Do you enjoy playing or watching?B: Both. /I like both.A: What kind of personality do you think you have?B: I think I’m relatively reserved/introverted and not very sociable, but I’m hard-working /diligent, honest, independent, and efficient.<2>A: What university did you graduate from?B: I graduated from Guangdong University of Foreign Studies.A: When did you graduate?B: 1997.A: What was your major?B: I majored in International Business.A: Did you receive a degree?B: Yes, I obtained a BA degree.A: What were your minor subjects?B: I minored in IT <Information Technology>, International Business Law and Marketing. A: What were your grades in university?B: Not bad. I got an eighty-eight average.A: What’s your English level?B: I passed the TEM 4 test in the second year/Grade 2. I took the TOELF test in the fourth year, and got a score of 650.A: Next, would you tell me about your work experience?B: All right. After I gradua ted from university, I joined Guangzhou Branch of a bank. I’m in charge of overseas accounts. Up till now, I’ve worked there for about two years.A: Do you like this job?B: Not really, for it’s not challenging and creative.A: Is this the main reason you want to quit?B: I think so.A: Why are you interested in choosing to work for our company?B: Your company is a famous international company. If I could have an opportunity to work for your company, I believe I could better develop my abilities.A: Do you think you have qualifications for this job?B: As I see it, my area of study suits this job. I have experience and understand very well how a company works/operates. I think I’ll become familiar with your company’s procedures very soon.A: What other special skills do you have?B: I can drive, operate a computer, and speak Cantonese and Shanghai Dialect fluently.A: What starting salary would you expect?B: I’d like to start at 3000 Y uan.A: What’s your present monthly salary?B: 3500 Yuan.A: When do you think you’re available for this job?B: In a month.A: Have you got any questions you would like to ask me?B: What are your working hours and fringe benefits?A: We work a five-day week with occasional overtime. There is extra pay for working overtime. Our employees enjoy life and health insurance and a thirteen-day paidvacation excluding the public holidays. At the end of the year, employees receive ayear-end bonus, which is linked to their performance and contributions.B: I see.A: By the way, when can I expect to have your decision?B: In two or three days. We’ll let you know by phone when we make the decision.A: Thank you. I hope to have an opportunity to work for your company.4. <Open>VII. Supplementary ReadingQuestions1. Researching a company makes you stand out in an interview. It shows that you are reallyinterested in working there.2. He/She needs to practice out loud for the interview because this will help him/her soundmore polished and concise and less nervous in the actual interview.3. Yes, it is, for dressing properly is the best way to make a good first impression. Whatyou need to wear in an interview is based on the nature of a job you are applying for.4. Good interview etiquette means <1> being on time for your interview; <2> being awareof your body language; <3> keeping the interview positive.5. There are two reasons: <1> employers want to know if you’re truly interested in theposition; <2> they also want to know that you have all the information you need to makea decision, if offered the job.Unit 2Part I Lead-in1. 1> make a phone call2> telephone sb.3> phone sb.4> ring sb. up5> call sb.up2. international access code; country code; area code; telephone number.3. Try to interpret the following into English, paying close attention to the difference between Chinese and English in making phone calls1> - May I speak to Mr. Smith, please?- Hold on, please. I’ll get him for you.2> - Could you please put me through to the Personnel Department?- Sorry, the line is/busy line. Would you call back later?3> Who would you like to speak to?4> Would you please tell me who is calling?5> This is Mary, secretary of the General Manager.6> Sorry, I’m afraid you have/dialed the wrong number.7> I’m afraid there is nobody by t hat name here.8> I’d like to place/make a long-distance collect call to New Zealand.9> Sorry, the line is bad. Could you please speak up?10> Miss Davies, you are wanted on the phone/there’s a phone call for you.4. Do you know the difference between appointment, engagement, and date?Appointment means a formal arrangement for a meeting at an agreed time and place. Engagement means an arrangement to meet someone or to do something.Date means an informal meeting usually between people of opposite sexes.5. What do you think a receptionist should do or say when she/he receives a visitor?What he/she will do What he/she will sayOffer to greet the visitorOffer to help the visitorGet a cup of tea or coffee for the visitor Answer the phone callsShow the visitor the wayCheck the identification of the visitor Ask the visitor to sign the registerCall a taxi Good morning/afternoonCan I help you? /May I help you? /Is there anything I can do for you? /How may I help you?Have you got an appointment with him/her? May I have your name?Would you like a cup of tea/coffee?Take a seat, please.Just a minute. I’ll tell him/her you’re here. Would you come with me, please? I’ll show you to his/her office.Part II Listening & Speaking 1 I Listening2.Practice 1Refer to File 1 <Page 257>.Practice 21. Interpret the sentences in the brackets into English.A:May I speak to Paul, please?B: the line is bad/it’s a bad lin e. Could you speak up, please?B: Hang on; I’ll get him for you.… I’m afraid he’s not in/here/available at the moment.A: Do you happen to know when he’ll be back?A: Could I leave a message?B:Would you hold on a minute? I’ll get a pen and a piece of paper.A: Could you please ask him to return my call?B: Could you spell your name, please?A:Have you got it?B: Yes, I’ve got it.2. <Open>Practice 3 <Open>Practice 4 Make an offer according to the following situations:1.Would you like me to help you with your luggage?2.Shall I give you a hand with cleaning the office?3. Let me send you to the hospital/clinic on my bike.4. Do you want me to check/fix the computer, Billy?5. Would you like me to get lunch for you?6. Shall I open the windows?7. Do you want me to give you a lift?8. Would you like me to get some A4 paper?Practice 51)Is it all right if I pay by credit card?2)I’m afraid you can’t. This telephone is for business purposes only.3)I’d rather you didn’t, if you don’t mind.4)Can we buy these products by instalment?5> Do you mind if I put off our appointment till next Wednesday?Part III Listening & Speaking 21.Refer to Transcripts.2.Refer to Transcripts.3.Refer to Transcripts.II. InterpretingA: Good morning, Guangzhou Import & Export Company.B: May I speak to Mr. Liu, Finance Manager, please?A: Hold the line, I’ll put you through. Sir, you’re through.B: Thank you.A: You’re welcome.2> A: I’d like to speak to Kate, please.B: I’m afraid there’s nobody by that name here.A: Sorry, I have the wrong number.B: That’s all right.3> A: Hello, could I speak to Mr. Williams, please?B: I’m sorry; he’s at a meeting at the moment. Could you call back later?A: Can I leave a message?B: Sure. May I ask who’s calling, please?A: This is David Copperfield from Philips.B: How do you spell Hewlett Philips and your name?A: Philips – P-H-I-L-I-P-S; David – D-A-V-I-D; Copperfield – C-O-P-P-E-R-F-I-E-L-D B: I’ve got it. What’s your phone number, please?A: My phone number is <020> 2348-4687.B: What’s your message?A: I’m going on a business trip to Australia next Wednesday. I’d like to see him on Friday morning. Could you ask him to return my call?B: OK.A: Thank you.4> A: Hello, may I speak to Miss Black, please?B: It’s a bad lin e/The line is bad. Could you speak louder, please?A: I’d like to speak to Miss Black.B: Sorry, I still didn’t hear you clearly. Can you please put the receiver closer to your mouth?A: OK. Is Miss Black there?B: Just a minute, I’ll get her for yo u.A: Thank you.5> A: Good morning, sir. Can I help you?B: Good morning, Miss. I’d like to see the Personnel Manager, Mr. Smith.A: Have you got an appointment with him?B: Yes. I think he’s expecting me.A: May I have your name, please?B: I’m Mr. Kong from China.A: Could you wait for a moment? I’ll call to tell him you’re here.B: All right. Thank you.III. Role Play1> Refer to File 2 <Page 257>.2> Refer to File 3 <Page 258>.3> <Open>VII. Supplementary Reading1. Public corporations refer to those created by national governments or municipalities such ascities, towns, and villages, to carry out such governmental functions as collecting taxes, enforcing ordinances and raising capital through the sale of bands while private corporations mainly refer to those founded and owned by an individual or a small group of individuals.2. Two types of stock: common stock and preferred stock.3. The responsibility of the board of directors is to determine basic corporate policy and selectthe top officers of the corporation, such as the chief executive officer, to manage operations.4. The rights and benefits of a stockholder vary according to the type of stock held. Holders ofcommon stock <1> usually must approve changes in the corporation’s profits,such as an amendment of the corporate charter, and <2> share in the corporation’s profits, <3> elect board of directors. Holders of preferred stock receive any proceeds before holders of common stock if a company discontinues business and liquidates its assets and preferred stock dividends are usually set at a fixed rate and must be paid before the corporation distributes common stock dividends. However, holders of preferred stock do not have the right to vote.5. The two ways a corporation often uses to raise money are to issue shares of stock and to sellbonds.Unit 3Part I Lead-in1. Can you figure out what their jobs or professions are?. 1> accountant 2> coach 3> conductor 4> beautician 5> reporter6> secretary 7> manager 8> chef2. <Open>3. All of them.Part II Listening & Speaking 1I Listening1.2. thePractice 11. <Open>2. Interpret the following sentences.1>A: I didn’t expect to meet you here. How are you?B: Very well, thanks. And you?A: Not bad. Haven’t seen you for a long time. What company are you with at present?B: I work as an accountant in a Sino-foreign joint-venture. How about you?A: I’m now a self-employed businessman. I went into business two yearsAgo, starting a company with my friend.B: What line of business is your company in?A: We deal exclusively in cosmetics. But now this line of business is not very brisk. The company is now just breaking even. How’s your wife doing?B: She’s laid off/unemployed. Her company was closed down half a year ago. She’s now hunting for a job.A: I’m so sorry to hear that. Please say hello to her for me.B: I will, thank you.2>A: What’s your job in the company? /What do you do in the company?B: I’m in the Marketing Department. My job mainly involves market rese arch and product promotion.3>A: Where do you work at present? /What company are you with at present?B: I work in/am with a private company.A: What’s your job? /What do you do?A: I’m in fashion design. I don’t like this job.B: What’s your plan/intention?A: I’m going to work for/hop to a Sino-US joint venture.Practice 2Interpret the following sentences.1> A: Who’s responsible for the research and development of new products?B: Mr. Davies.A: Who’s he responsible to?B: He reports directly to the General Manager, Mr. Gates.2> A: What’s your job?B: I’m an engineer.A: What department are you in?B: I’m in the Production Department.A: What are you responsible for/in charge of?B: I’m responsible for/in charge of quality control/assur ance.3> A: What position does Mr. Li hold in your company? /What’s Mr. Li’s position in thecompany?B: He’s the Marketing Manager. He’s my immediate superior.A: Is he above or under Mr. Wang?B: They’re at the same level.Practice 31.Interpret the following sentences.1> We conduct market research in some major cities once every two years.2> How often do you have meetings?3> If I have too much work to do, I occasionally work overtime.4> Good joint ventures regularly provide technical and language training for their employees.5> At the end of the year, the company rewards those who make outstanding contributions to thecompany.6> We have a pay rise/raise every two years.7> Due to poor management, some State-owned enterprises lose money every year.8> We overhaul all the equipment every quarter.2. <Open.>3. <Open.>Part III Listening & Speaking 21. Listen and complete the following sentences below.1> What do you do for a living?2> I’m with a Sino-Japanese joint venture based in Zhuhai.3> What line of business are you in?4> What position do you hold in the company?5> I’m in charge of new product research and development.2.3. Listen to a job advertisement, and fill in the blanks.Refer to Transcripts.II. Role Play1. Refer to File 4<Page 259>.2. Refer to File 5 <Page 259>.3. <Open.>VII. Supplementary ReadingQuestions1. He interns as a product development engineer.2. His main responsibility is to build competence in testing packages before they aremanufactured in factories.3. What the author likes most about Intel is the employee base.4. Get to know your group members individually; get to know individuals outside yourimmediate working group; always show appreciation for the time full-time employees spend with you; use full-time employees to help you develop realistic long-range career plans and goals.5. He plays golf, tennis, basketball and lifts weight. He also takes photos and does somecooking.Unit 4Part I Lead-in1. 1> sole proprietorship 2> partnership 3> corporation2. <Open.>3. <Open.>4. <Open.>5. <Open.>6. 1> headquarters <head office> 2> Managing Director/CEO3> board of directors 4> personnel department5> multinational corporation 6> township enterprise7> turnover 8> manufacturing/production capacity9> lose money/run in the red 10> bring in talents11> total assets 12> management mechanism7. 1> Motorola 2> Mercedes-Benz 3> Apple4> Adidas 5> Shell 6> Bank of ChinaPart II Listening & Speaking 1I Listening1.Listen to the following monologue and construct an organization chart for the company...Unit 1246/89 总经理10财务总监11经理助理12质检员13营销部经理/主管14> 销售部副经理15办公室经理/主任16党委书记17工会主席18饮食主管19保安20销售代表21总机/接线员22> 维修人员23总工程师24总会计师25出纳员26采购员27公关小姐28礼仪小姐29审计员Part III Listening & Speaking 21. Refer to Transcripts.2.Listen to the dialogue and complete the following.Danish Crown Groups1> Parent company: Danish CrownStatus: largest pig slaughterhouse company in Europelargest cattle slaughterhouse company in DenmarkTurnover: USD 4.8billion annuallyHeadcount: 19,800Production volume: T he pork division slaughters and processes 16 million pigs ayear, accounting for 7% of EU pork and 1.5% of world-wideproduction of pork. The beef division slaughters and processes430,000 heads of cattle a year.Subsidiaries: The Group has altogether 7 subsidiaries2> ESS FoodEstablished: 1950Line of business: export trading companySales network: 9 sales subsidiaries all over the world, including Denmark, France,USA, Hungary, Holland, Korea, Japan and Hongkong.Turnover: USD 334 million annuallySales Volume: 230,000 tons annually3> Tulip InternationalStatus: Europe’s leading producer of processed meat products, such as bacon, canned food, sausages, semi-preserved food, luncheon meat, and minced meatproduct.Plants: located in Denmark, UK, and Germany.Turnover: USD 694 million annually.Production volume: 146,200 tons annuallyII. Interpreting1)Good morning, ladies, and gentlemen. I am honored to give you a presentation onour company.2)My name is … I am in charge of…3)I have divided my presentation into 3 parts. Firstly, I’d like to introduce to you th ehistory of our company. Next, I’d like to talk about our latest products. Finally, Iwill say something about our market share.4)If you have any questions, please feel free to ask as I go along.5)I would be most grateful if you can hold any questions until the end of mypresentation.6)That’s all I want to say about the research and development of our new products.7)Our company was founded in 1925. It started out as a workshop of 25 workers.8)In the year 2000, our company succeeded in taking over and was listed onNASDAQ in the same year. As a result, we became a leader in our industry.9)There are 5 departments in our company: Personal Department, R&D Department,Production Department, Marketing Department, and After-sales Department.10)We have a staff of 1,500, am ong which 850 hold a bachelor’s degree or above.11)We are a multi-national company. Our headquarters is located in Paris, France andwe have established subsidiaries and branch offices in many countries andregions.12)Last year, our company booked a business turnover of $1.8 billion and a profit of800 million.13)Mr. Black serves as the chairman and CEO of our company and Mr. Philips is ourCOO.14)David oversees the production department and Mary runs the marketingdepartment. They both report directly to the CEO.III. Role Play<Open.>IV. Group Work<Open.>VIII. Supplementary ReadingQuestions1. PepsiCo’s success is the result of superior products, high standards of performance,distinctive competitive strategies and the high integrity of our people.2. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay.Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company,including Gatorade, in 2001.3. The company consists of the snack businesses of Frito-Lay North America andFrito-Lay International; the beverage businesses of Pepsi-Cola North America,Gatorade/Tropicana North America and PepsiCo Beverages International; and QuakerFoods North America, manufacturer and marketer of ready-to-eat cereals and other foodproducts.4. PepsiCo contributes to society through support of social agencies, projects, andprograms.5. PepsiCo is headquartered in Purchase, New York and the headquarters building coversan area of 10 acres.Unit 5Part I Lead-in1. <Open.>2. <Open.>3. <Open.>4. The length: How long is the iPad? /What’s the length of the iPad?The width: How wide is the iPad? /What’s its width?The height: How high is it? /What’s its height?The color: What color is it?The weight: How much does it weigh?The features: What are the features of the iPad?The time to deliver: When can/will you deliver it?The cost: How much is it?The cost of delivery: How much does the delivery cost?The length of the guarantee period: How long is the guarantee period?Part II Listening & Speaking 12. Listen to the monologue again and complete the following.1> What are the dimensions of the photocopier?2> What’s the diameter of the disk?3> Do you provide money-back guarantee for your products?4> This product is attractive, inexpensive, user-friendly, and environment-friendly.5> This model comes in three colors: white, black, and gray.6> What’s the shape of the product?7> Is it made of plastic or stainless steel?8> The container has a volume of 45 cubic centimeters.9> What are the selling points of your product?10> This high-tech product is well received at home and abroad.Practice 11. Can you give the English equivalents of the following?1> centimeter 2> meter3> millimetre 4> square metre5> cubic metre 6> kilometre7> mile 8> foot9> inch 10> yard11> kilogram 12> gram13> pound 14> ounce15> liter 16> gallon2. Do you know the following?1> 1.6093 2> 0.9144 3> 2.544> 0.454 5> 28.35 6> 0.9147> 4.546 <British measurement>; 3.785 <American measurement>Practice 21.1> 圆形2> 半圆形3> 正方形4> 椭圆形5> 三角形6> 球体形7> 圆锥形8> 圆柱形9> 立方体10> 长方形11> 金字塔形12> 尖顶13> 长方形2.1> circle 2> rectangle 3> oval 4> triangle 5> square6> cone 7> cylinder 8> pyramid 9> sphere3. 1> n 2> k 3> g 4> m 5> h 6> i 7> j 8> o9> l 10> b 11> a 12> d 13> p 14> c 15> q 16> e4. Refer to File 7 <Page 260-261>.Practice 31> 效率高的2> 耐用的3> 昂贵的4> 高质量的5> 信息广的6> 现代化的7> 可调整的8> 稳定的9> 自动的10> 高科技的11> 可靠的12> 经济实惠的13> 不退色的14> 有弹性的15> 舒适的16> 有娱乐性的17> 可折叠的18> 手提的19> 环保型的20>使用方便的Part III Listening & Speaking 21. People use a lot of expressions to guide the audience through a presentation. Listento some of these expressions, write them down, and identify their functions listedbelow.a.If you have any questions, I’d be glad to answer them at the end.b.Let me just go over that again.c.I’ll have to close there.d.Today I aim to talk about the after-sales servicee.Let’s turn to the question of advertising.f.I’ve divided my talk into three partsg.So, we’ve covered three main points.h.I’d like you to look at this chart.i.I think we all agree that the new product has to be launched next month.j.Let’s start with the market research results.k.Is that all clear?Functions1> d 2> f 3> a 4> j 5> h 6> b 7> k 8> e 9> c10> g 11> iII. Interpreting1)These flowers look very beautiful, but they’re made of plastic.2)- Your shirt feels good. What’s it made of?- It’s made of rayon.3)This factory is quite big. It covers an area of 125,000 square meters.4)This kind of truck is 8.5 meters long, 4.6 meters wide and 3.5 meters high. Its maximumload is 13 tons.5)This kite is shaped like a dragon. / This kite has the shape of a dragon.6)The volume of this container is 500 cubic meters. / This container has a volume of 500cubic meters.7)The features of our products are beautiful, durable, small in size, light in weight andreasonable in price.8)Our product is the bestseller of its kind, and it is well thought of by the customers.9)The most excellent point of this model of PDA is its large memory.10)This kind of Discman has been selling very well because it has excellentshock-resistance.III. Role Play<Open.>IV. Group Work<Open.>VIII. Supplementary ReadingQuestions1. PAL in the text refers to purpose, audience, and logistics.2. This sentence means Winston Churchill often made notes but seldom used them indelivering speeches, which implies that it’s necessary to make notes in giving apresentation.3. People control the physical symptoms of stage fright by breathing from your diaphragmand using positive visualization.。

世纪商务英语听说教程基础篇二第七版答案I. Match the terms with similar meanings (每小题2分，共20分)A.assessmentB. advantage produced when two organisations combineC. calculations about, for example, what the size or amountor rate of something will be in the future.D.intended to be kept secretbining two companies so that they can work closely and effectively togetherF. the ability to keep increasing, developing; or being more successfulG. illegally getting money from a person or organizationH .things that limit your actionI.to work together to produce somethingtJ.money a company borrows to start up a new business选择字母相对方框1 appraisal [填空题]_________________________________(答案：A)2 afraud [填空题]_________________________________3 integration [填空题]_________________________________4 momentum [填空题]_________________________________5 projections [填空题]_________________________________6 synergy [填空题]_________________________________7 constraints [填空题]_________________________________8 venture capital [填空题]_________________________________9. collaborate [填空题]_________________________________10. confidential [填空题]_________________________________II. Complete the definitions with adjectives from the bracket（每小题2分，共20分)( lucid persuasive responsive hesitant succinct persuasive)Someone who1 …is good at persuading others is _______ [填空题]空1答案：persuasive2 … feels shy about speaking and is worried about the effect of what they might sayis______ [填空题]空1答案：hesitant3 …expresses their ideas briefly and to the point is _______ [填空题]空1答案：succinct4 …can express difficult ideas clearly is_________ [填空题]空1答案：lucid5 …is ready to act in a useful or helpful way and openly shows their feelings about aboutsomething is about something is ______________ [填空题]_________________________________(答案：请设置答案)III. Complete these conditional sentences with the correct alternative(每小题2分，共20分).1. New product development that co-ordinates efforts across national markets ____ better products and services. [单选题]A. givesB .providesC. leads to(正确答案)2. The _____ of the Internet and Intranet has the potential to accelerate the process of mining all markets for relevant information. [单选题]A.advent(正确答案)B.facecCcoming off3. The logic _____ nurturing customer loyalty is impossible to refute. [单选题]A.ofB.behind(正确答案)C.for4. In practice most companies’ marketing effort is focused on getting customers, with little attention paid _____ keeping them. [单选题]A. ofB. asC.to(正确答案)5 .If we don't get out there and get our stuff on-line, somebody else_____. [单选题]A. would(正确答案)B.willC. did6. If you want to compete on a global scale, you ______to be where market is, and that's the US. [单选题]A. hadB. having(正确答案)C. have7 .Use of the Internet for commercial transactions is possible only if you____what you want to buy. [单选题]aA knewB. know(正确答案)C. known8. All the company's engineers have access to the Internet, even If they____thousands of kilometres from the office. [单选题]A. are(正确答案)B. beC. were9. Supermarkets will only stay ahead if they ............... that they will need to deliver more than food. [单选题]A. realisingB. realisedC. realise(正确答案)10. So, are European managers hopelessly outclassed by their American counterparts in the world of e-commerce? A year ago, many executives and analysts______said 'yes'. [单选题]A. shall haveB. should hadC. would have(正确答案)IIII. Reading comprehension（每小题3分，共30分)Passage OneUntil the 1980s, the American homeless population comprised mainly older males. Today, homelessness strikes much younger part of society. In fact, a 25-city survey by the U. S. Conference of Mayors in 1987 found that families with children make up the fastest growing part of the homeless population. Many homeless children gather in inner cities; this transient(变化无常的) and frequently frightened student population creates additional problems — both legal and educational — for already overburdened urban school administrators and teachers.Estimates of the number of homeless Americans range from 350,000 to three million. Likewise, estimates of the number of homeless school children vary radically. A U.S. Department of Education report, based on state estimates, states that there are 220,000 homeless school-age children, about a third of whom do not attend school on a regular basis, But the National Coalition for the Homeless estimates that there are at least two times as many homeless children, and that less than half of them attend school regularly. One part of the homeless population that is particularly difficult to count consists of the “throwaway” youths who have been cast of their homes. The Elementary School Center in New York City estimates that there are 1.5 million of them, many of whom are not counted as children because they do not stay in family shelters and tend to live by themselves on the streets.Federal law, the Stewart B. McKinney Homeless Assistance Act of 1987, includes a section that addresses the educational needs of homeless children. The educational provisions of the McKinney Act are based on the belief that all homeless children have the right to a free, appropriate education.1. It is implied in the first paragraph that ____. [单选题]A) the writer himself is homeless, even in his eightiesB) many older homeless residents are going on strike in 25 citiesC) there is a serious shortage of academic facilities(正确答案)D) homeless children are denied the opportunity of receiving free education2. The National Coalition for the homeless believes that the number of homeless children is _____. [单选题]A.350,000B. 1,500,000C.440,000(正确答案)D. 110,0003. One part of the homeless population is difficult to estimate. The reason might well be ____. [单选题]A. the homeless children are too young to be counted as childrenB. the homeless population is growing rapidlyC. the homeless children usually stay outside schoolD. some homeless children are deserted by their families(正确答案)4. The McKinney Act is mentioned in this passage in order to show that ___. [单选题]A. the educational problems of homeless children are being recognized(正确答案)B. the estimates on homeless children are hard to determineC. the address of grade-school children should be locatedD. all homeless people are entitled to free education5.The passage mainly deals with____ [单选题]A. the legal problems of the homeless childrenB . the educational problems of homeless children(正确答案)C . the social status of older malesD .estimates on the homeless populationPassage twoNow let us look at how we read. When we read a printed text, our eyes move across a page in short, jerky movement. We recognize words usually when our eyes are still when they fixate. Each time they fixate, we see a group of words. This is known as the recognition span or the visual span. The length of time from which the eyes stop ---the duration of the fixation ----varies considerably from person to person. It also vaies within any one person according to his purpose in reading and his familiarity with the text. Furthermore, it can be affected by such factors as lighting and tiredness.Unfortunately, in the past, many reading improvement courses have concentrated too much on how our eyes move across the printed page. As a result of this misleading emphasis on the purely visual aspects of reading, numerous exercises have been devised to train the eyes to see more words at one fixation. For instance, in some exercises, words are flashed on to a screen for, say, a tenth or a twentieth of a second. One of the exercises has required students to fix their eyes on some central point, taking in the words on either side. Such word patterns are often constructed in the shape of rather steep pyramids so the reader takes in more and more words at each successive fixation. All these exercises are very clever, but it’s one thing to improve a person’s ability to see words and quite another thing to improve his ability to read a text efficiently. Reading requires the ability to understand the relationship between words. Consequently, for these reasons, many experts have now begun to question the usefulness of eye training, especially since any approach which trains a person to read isolated words and phrases would seem unlikely to help him in reading a continuous text.6. The time of the recognition span can be affected by the following facts except________ . [单选题]A. one’s familiarity with the textB. one’s purpose in readingC. the length of a group of words(正确答案)D. lighting and tiredness7. The author may believe that reading ______. [单选题]A. requires a reader to take in more words at each fixationB. requires a reader to see words more quicklyC. demands an deeply-participating mind(正确答案)D. demands more mind than eyes8 What does the author mean by saying “but it’s one thing to improve a person’s ability to see words and quite another thing to improve his ability to read a text efficiently.” in the second parapraph? [单选题]A. The ability to see words is not needed when an efficient reading is conducted.B. The reading exercises mentioned can’t help to improve both the ability to see and to comprehend words.C. The reading exercises mentioned can’t help to improve an efficient reading.(正确答案)D. The reading exercises mentioned has done a great job to improve one’s ability to see words.9. Which of the following is NOT true? [单选题]A. The visual span is a word or a group of words we see each time.B. Many experts began to question the efficiency of eye training.C. The emphasis on the purely visual aspects is misleading.D.The eye training will help readers in reading a continuous text.(正确答案)10. The tune of the author in writing this article is ________ [单选题]A critical(正确答案)B neutralC pessimisticD optimisticIV.Writing (共20分).Suppose you were not satisfied with your present conditions or environment of your work, now you are asked to write to your boss about your complaints and suggestions for the development of the company you work for. (English word limit:150~250). [填空题]_________________________________。

Lesson1BEC中级阅读60分钟写作45分钟听力约40分钟口试14分钟内容：1.预定，商务活动安排，解决问题，联系业务，回答客户询问2.在不同商务及服务的场合中不同职业，回答询问3.不同职务，不同职业商务人员交谈语速：150—160 words per min涉及主题：1．Daily routines2．Biz travel3．New premises4．Biz transactions5．Rights at work6．Staff appraisals7．Environmental problems8．Public relations9．Advertising & Marketing10．Banking affairs11．Recruitment & job applicationDaily routines1.Arranging appointments2.Arranging conferences3.Dealing with Biz problems & complains4.Entertaining clientsBiz travel1.Claiming Expenses2.Reserving tickets3.Dealing with hotels4.Dealing with transportation(flight)New premises1.Dealing with letting agency2.Dealing with relocationBiz transactions1.Procedure2.Inquiry-quotation-counter offer-acceptance3.Dealing with invoice & contactsRights at work1.Problems at work2.Health and safety at work3.Staff benefitsStaff appraisals1.On hiring2.On performance3.On promotion4.On firingEnvironmental problemsPublic Relationship1.Dealing with media2.Sitting up company imageMarketing1.Advertising & promoting2.Exploring now markets/exportingBanking affairs1.Withdrawing & depositing money2.Transferring money3.Dealing with payment. (cash & credit card)4.Dealing with loans & insuranceRecruitment & Job Application1.wanted ad2.Application & Resume3.Job interviewHow to improve1.Improve your general English listening2.Pronunciation changesLiaisonLost of soundsContractionNote-takingIntonationNote-taking速记方法：见速记汇总Part 11.数字2.Time & Date3.特殊符号& 衡量单位4.Place name （国名，地名）5.People`s name6.General biz words常考部分：Daily routines1．日程安排2．商务约会3．差旅住宿Biz travel1.预定各类票据2.订货/订票Full details: date place purposeAccommodation: Hotel name, time of stay, chargeBiz travel: Transportation tool，Type of ticket faresClient entertaining: Ways of treating Client`s name express Other expense: Inner city transportation Fax/emails expensesLesson 2New Premises-type of property: office-tenure leasehold-rent & security depositType of new premises: office building plaza（购物广场，楼上为写字楼）high street shops(人流大的街道) outlet（门面）franchised chains exclusive agency/chain store（特许经营连锁店）flagship store 旗舰店branch subsidiary （子公司）Floor英式：一楼ground floor 二楼first floor美式和中文习惯相同Top floor/attic楼层用序数词表明用-st, -thLocationCorporate business distinct 中央商务区Central business distinct (CBD)省：Province（中）State(美) County(英)区：Distinct（美）Borough(英)城市中：City center Downtown area High street Suburb area High street 背街Avenue-Street-road-laneTen Lane AvenuesFacing the south natural lightLighting systemTransportationEasy access to public transport 容易打到车Easy to get aroundBus routes underground/subway/metroHeavy traffic Traffic jams Traffic lightsThe traffic light go/don`t go with us 一路绿灯/红灯FacilitiesFlexible mixture of office size 可任意分割的房间Partition 办公室的屏风隔断Elevator escalator 商场的手扶电梯Standby generator 备用电梯Air-conditioning 中央空调系统Central heating 中央供暖Fire extinguisher 灭火器Emergency exist 紧急出口Place and order 订货Name of commodity（商品的正式说法）文具商务用品用得多ModelMedium中Large 大Extra Large加大Extra extra Large 加加大Average 均码Price (unit & total & discount)Terms of paymentCash, credit card, check, letter of credit（信用证）Warranty/guaranteeDelivery (time, place & charge, dictate)Place in USANew York, Washington, Chicago, Detroit, Boston, Philadelphia, Los Angeles, San Francisco, California, Atlanta, TexasPart2两个基本考点考点-背景词汇（激活语意场）A.What do you think of the food?AppetizerSoupMeat, Steak (raw, rare, medium, rare, well-done overdone) Vegetables (salad/dressing)Dessert (ice-cream/candy /milk shake/pudding/jelly) Beverage (soft drink/ soda)Meal/drink hamburger/burger sandwich hotdog pizza steak fries lunch boxSweat sour salty bitter hot spicy tough tender highly-seasoned oily/heavy/fat light tasty deliciousB.How was your journey?Check-in (passport/boarding pass/card/check the luggage weigh /scale /overweight)Security check (conveyor belt/x-rayed/explosives/corrosives/flammable/metal things) Customs (declaration/declare/duty tariff/tax)ImmigrationQuarantine (shot/injection/drop feeding)Waiting areaBoarding areaC.What was the factory like?Workshop machine equipment facilities line automation raw material finished goods quality control efficient work shift noise pollutant pollution engineer technician technique workers specification standards safetyD.What`s your hotel like?差旅食宿Accommodation fare suite single/double room bathroom deluxe bed sleep check-in check out book/reserve a room meal boarding half-boarded room service morning call/wake-up call laundry / laudramentE.How useful was the information we sent?同意置换原则Useful-helpful benefit it worksKnow usefulInformationF.What do you think of Rio?What to be mentioned in talking about a placeWeather food transportation people sightseeing shoping&priceLesson3G.RA.Current performanceB.Future targetC.Job descriptionD.Past performanceE.PayF.Promotion prospect 希望升值Staff appraisalsTo assess training and development needsTo help improve current performanceTo review past performanceTo assess promotion prospectsTo set performance objectivesTo review payA.表扬positive, negative, hard work批评late, absence, deadline, mistakes/ faults /problemsB.Task/job quarter targets/goals/aim/objective fulfillC.Duties responsibilities define the duty workload take overone`s job hireD.…E.Base salary, benefit, social welfare, insurance, pension,commission, bonusF.Position, the same/different vacancy apply for applicationsalaryG.Study learn course further education qualifications learnskills techniques, paid trainingH.Quiet comfortable facilities equipmentPart3两大题型1．ConversationNegotiation (exercise 5)Interview (excecise1.3.4)2. Monologue-presentationSkills1. 8道题采用统一格式2．考核内容成分大3．考核点在录音中平均分布4．各题目从内容上相对独立，相互关系不大凡考interview 跟着采访者走。

Unit 10 Business StrategiesPart I Getting readyExercise B.Keys:1.e2.h3.d4.f5.a6.g7.b8.cTapescript:1. The level of investment rose suddenly.2. There has been a steady increase in costs over several years.3. The Research and Development budget has stabilized over the past few years.4. At the end of the first year, sales stood at 50 per cent of the present level.5. The share price reached a peak before falling a little and then maintaining the same level.6. The sudden collapse in share prices has surprised everyone.7. Sales of Product A fell slightly in the final quarter.8. The value of the shares has shown a steady decline.Exercise C.Keys:1.The European Union2.The Organization of Petroleum Exporting Countries3.The World Health Organization4.The International Monetary Fund5.The North American Free Trade Agreement6.The Association of South East Asian Nations7.The United Nations8.The General Agreement on Tariffs and TradeTapescript:1. - They receive a subsidy from the EU.- Do you mean that it's funded by the European Union?- Yes, that's what I was told.2. - They're a member of OPEC.- I'm sorry, but what's OPEC?- The Organization of Petroleum Exporting Countries.3. - The WHO is interested in the scheme.- Do you mean the World Health Organization?- Yes.4. - It's a decision by the IMF.- The IMF! Why is the International Monetary Fund involved in this?5. - NAFTA was formed in 1993.- What does NAFTA stand for?- Haven't you heard of it? It's the North American Free Trade Agreement.6. - Is Japan one of the ASEAN countries?- I'm sorry but I don't remember what ASEAN stands for.- It's the Association of South East Asian Nations.- I don't think so.7. - The UN resolution is being ignored.- But this is an internal matter. It doesn't concern the United Nations.8. - It's part of the WTO agreement.- Remind me what WTO stands for.- The World Trade Organization.Exercise D.Keys:1.A2.A3.A4.B5.BTapescript:Gary: Sam, could you review the results of the survey on leisure sporting activities again? We need to plan out our proposal for this Friday's business meeting.Sam: Sure, Gary. I've summarized the results in the handout, broken down by consumer age groups and sporting activities. The survey was administered to 550 men and women between the ages of 18 and 55 years old, and the results have been compiled in the following age groups: 18 to 26, 27 to 35, 36 to 45, and 46 to 55. According to the results, the most active group involved in sporting activities are those between 18 and 26 years old, followed by those 36 to 45 years old.Gary: Okay.Sam: As far as particular sports are concerned, people in these two groups cited jogging as their favorite recreational sport followed by skiing, tennis, swimming, and cycling.Gary: And what about these groups broken down by gender?Sam: Oh, Gary, thanks for bringing that up. Men appear to be slightly more active than women in the 18 to 26 year-old age group, but women seem more active in the other three groups. Gary: Hmm. Based on what you have said, I think we should consider targeting the 18 to 26 year-old age group more in the future. I also feel we should consider expanding our line of athletic shoes, particularly jogging and tennis footware. We also have to come up with a more appealing slogan aimed at this age group.Sam: I see what you mean. However, when these results are compared with the survey carried out three years ago, we can see a growing trend among older consumers--those 14, I mean 46 to 55--who are becoming more conscious and concerned about staying fit. I believe this trend will continue, so we should focus on this group instead.Gary: I see your point. Well, let's meet again on Wednesday to iron out more of the details of this proposal.Part II SWOT analysisOutline:I.1. Strengths2. after-sale teamII.3. MarketingIII.4. OpportunitiesIV.5. impressive dealer networkTapescript:What I’d like to do is to outline a SWOT analysis of the company, which we hav e recentlycarried out. As I’m sure you all know, SWOT stands for strengths, weaknesses, opportunities and threats.So let’s start with the strengths. It’s apparent that out main competitive advantage is our range of products. Our accounts software packages are perceived as the most user-friendly on the market, relatively easy to install, requiring much less training than our competitors’ packages and representing better value for money. So, all in all we’ve got an excellent product. Our other main strength is our people-especially on the after-sales side. Our after-sales team is perceived as faster, more qualified, friendlier and generally more efficient than our competitors’. This applies both to the helpdesk and the field maintenance people.Right. Let’s turn to the weaknesses. Although we have such a strong product, we haven’t achieved the sort of market penetration we should have. Basically this is because our marketing is not so effective as our competitors’. One especially, STERLING, has a much stron ger presence in the market both in terms of sales and profile. We’ve relied too heavily on product quality, not enough on promotion. We’ve got to put considerably more effort into our advertising and direct mail campaigns.So, that brings me to the opport unities. We’re clearly not taking the opportunity we have to dominate the small business user market. We could be achieving significantly higher sales- I estimate fifty to sixty percent more. We could also be building a much more extensive customer base-this would ensure a more secure future as well.Our main threat, of course, is STERLING. They’ve got a much more impressive dealer network and their promotion is a lot more sophisticated than ours. On the other hand, we’ve got the better range of products. We should be capitalizing on this.Part III Dealing with growth: Market trendsExercise B.Keys:1 . 2802 . 4403 . the full milk4 . the skimmed milk5 . long life milk6 . milk drinkExercise C.NotesTotal market: 280m – 440mSector shareFull milk: 74% - 42%Skimmed milk: 12% -- 35%Long life: 5% -13%Milk drink: 1%Over next 10 years:Full: 40%; 2%Skimmed: level off 40%Long life: 20%Drink: 2%Tapescript:I'm not going to talk for long — just long enough to give you an overview of developmentsso that we can discuss the implications. So, let's start by looking at trends over the last ten years. On this first transparency you'll see two pie charts — the first represents the milk product market ten years ago, the second, how it looks now. There are two outstanding features: firstly, that the total market has grown substantially from 280 million litres to 440 million litres; secondly, the actual sector share of the four main milk products has changed radically; the full milk sector has fallen dramatically from 74% to just 42% here on the pie chart; the skimmed milk sector has rocketed from only 12% to 35%, reflecting the weight of publicity directed towards low fat diets. The other two sectors are long life milk and milk drinks. It's interesting to see the long life sector has risen from 5% to 13% — a significant rise considering initial consumer resistance to this type of milk. And finally, the milk drinks have remained pretty stable, just increasing by 1%. So the two big winners of the decade are skimmed and long life milk, and the big loser, the full milk sector.Now, what's really important is the likely trends over the next ten years in these four sectors. We forecast that the full milk sector will decline more gradually over the next five years to around 40% and then fall a further 2% by the end of the 10-year period; the skimmed milk sector should continue to rise steadily to 40% over the next five years and then level off around this figure for the next five years. We expect long life milk to continue rising moderately so that at the end of this period this sector will represent a significant 20%. Finally we project a fairly marked decline in the milk drink sector as consumer awareness of the sugar content of these drinks increases.We forecast an eventual fall to just 2% by the end of the period.Exercise D.Keys:1. grown substantially2. change radically3. fallen dramatically4. rocketed5. risen6. remained; stable; increasing7. decline; gradually; fall; further 8. rise steadily; level off9. expect; continue rising moderately; represent; significant10. project; fairly marked; forecast; eventuallyTapescript:A: We all know that there have been some major changes in our market over the last ten years, and we can expect further changes over the next ten years. I'd like to present the trends over the last ten years and also anticipate the trends we predict over the next ten years. I'm not going to talk for long —just long enough to give you an overview of developments so that we can discuss the implications. Do interrupt me if you've got any questions or comments. So, let's start by looking at trends over the last ten years. On this first transparency you'll see two pie charts — the first represents the milk product market ten years ago, the second, how it looks now. There are two outstanding features: firstly, that the total market has grown substantially from 280 million litres to 440 million litres; secondly, the actual sector share of the four main milk products has changed radically; the full milk sector has fallen dramatically from 74% to just 42% — here on the pie chart; the skimmed milk sector has rocketed from only 12% to 35%, reflecting the weight of publicity directed towards low fat diets. The other two sectors are long life milk and milk drinks. It's interesting to see that the long life sector has risen from 5% to 13% — a significant rise considering initial consumer resistance to this type of milk.And finally, the milk drinks have remained pretty stable, just increasing by 1%. So the two bigwinners of the decade are skimmed and long life milk, and the big loser, the full milk sector. B: Excuse me, can I just ask how you account for this slowing down in decline?A: Er ... if you don’t mind, I'll come to that in a moment. Just to complete the picture, the skimmed milk sector should continue to rise steadily to 40% over the next five years and then level off around this figure for the next five years. We expect long life milk to continue rising moderately so that at the end of this period this sector will represent a significant 20%. Finally we project a fairly marked decline in the milk drink sector as consumer awareness of the sugar content of these drinks increases. We forecast an eventual fall to just 2% by the end of the period. Right, now let me come back to your question: why do we expect these trends? Well, one critical factor of course ...Part IV More about the topic: Safe InvestingExercise A.Keys:1. C2. A3. C4. B5. ATapescript:Hi, I’m George Boros. Have you always wanted to invest, but didn’t know where to get started? We’re here today to present you with three basic guidelines to smart investing, for your future.Number one is to have clear goals. Decide how many years you will invest for, and what your needs will be in the future.Number two is to understand the range of possibilities. You’ll want a diversified portfolio: one with a mix of stocks, mutual funds, bonds and cash. It’s a jungle out there. Each of these products has different risks associated with them and also different potential rewards. Understand them before you buy, so there won’t be any big surprises later.Finally, number three is to have realistic expectations. As our friend Leonardo da Vinci said in the year 1500: "He who wishes to be rich in a day will be hanged in a year."Over the past several years, New York stocks have averaged 30% annual returns, but don't count on this continuing. While it's true that since the year 1900, stocks have averaged an 11% annual return, it's a roller-coaster ride with many minus years as well, so you have to stay in for the long term--you have to weather the storm--and not be too greedy.Well, let's get started and Happy hunting!Exercise B.Keys:1.gifts2.selling goods3.inflation4.prices5.financial6.long-term7.losingTapescript:Investing is a way to make money with your money. First, you have to earn money. As a kid, you get money from allowance, gifts, services, or from selling goods such as lemonade. Try to save some, if not all of this money. The next step is to make your money grow through investing.There are two main reasons why you should invest. The first is to stay ahead of inflation and the second is to achieve financial goals. Inflation causes the increase of prices. When a Big Mac goes up from $1.20 to $1.50 or when gas goes up from $1.30 to $1.70 a gallon, we say that is inflation. You need to make more money just to keep up with the rising cost of living.Financial goals can be separated into two types: short-term goals and long-term goals. Thefirst refers to the things that you need or want now or within the year, such as a bike, a computer, or a video game. Generally, it takes less money to reach these short-term goals. However, long-term goals are expensive and requires more planning. They are things you need or want in a few years or more, for example, going to college, buying a house, and even starting a business.Investing is like "planting" money. A small amount of money invested will often grow to a larger sum over time. You’ve heard the phrase, "Time is money." With investing, time also makes money.Although investing can make money with money, the downside of investing is that there is a risk of losing your money. The key to investing is to minimize the risk and to maximize the financial reward.Part V Do you know…?Exercise A.Keys:1. 392. crutches3. braces4. special medical5. victims6. raise7. show business8. a dime9. The March of Dimes10. 150 00011. 1945 12. likenessTapescript:In 1938, U.S. President Franklin Roosevelt established a special medical foundation. Through research of the foundation, vaccines were developed which have nearly eliminated polio. President Roosevelt was himself a victim of the disease at the age of 39. His legs were paralyzed and he would never again stand without the aid of crutches and heavy leg braces. In 1926, he donated a large part of his personal wealth to establish a foundation to care for polio victims at Warmsprings, Georgia, where he had felt relief swimming in the mineral waters. One of the President's show business friends, Eddie Cantor, decided to help Mr. Roosevelt raise more money to fund polio research. So on his popular radio show, Mr. Cantor asked everyone in America to send to the White House a coin worth ten cents — a dime, and he called the campaign "the March of Dimes". Sometimes as many as 150 000 letters containing dimes arrived each day in Washington. Franklin Roosevelt did not live to see the victory over polio, won in large part through "the March of Dimes", but after his death in 1945, Congress voted to honor his memory by putting his likeness on the U.S. coin — the dime.。

目录第一单元公司运作与管理Teamwork 团队合作 1 Reducing Production Cost 降低生产成本12 Internal Communications 内部沟通8 Reducing Overheads 减少管理费用18 How to Deal with a Heavy Workload 如何应对繁重的工作23 Work Environment工作环境27 Logistics物流32 Business Ethics 商业道德第二单元人力资源管理37 Recruiting & Selecting 人员招聘42 Employee Training 员工培训48 Career Development 职业发展53 Promotion 晋升59 Staff promotion 激励员工65 Staff turnover 员工流失71 Appraising and Improving Performance 绩效考核与改进绩效76 Pay and benefits 薪酬与福利80 Labor relations劳动关系85 Work place safety and health 工作安全与职业保健90 Time management 时间管理95 Managing stress 缓解压力第三单元市场营销101Product development 产品开发106 Setting price 产品定价110 Product promotion 产品推广114 Advertising 广告118 Packaging 包装122 Branding 品牌126 Customer satisfaction 顾客满意度130 Keeping Customers 留住顾客134 Marketing channels 营销渠道第四单元商务旅行138Travel and transport 出行与交通工具142 Travel and accommodation 差旅与住宿148 Domestic travel 国内差旅154 Travelling abroad 国际差旅第五单元企业公关160 Corporate culture 企业文化166 Company image 公司形象172 Corporate gifting 公司送礼178 Corporate sponsorship 企业赞助183 Dress code 着装要求189 Entertaining business clients 招待客户第六单元公司发展195Site location and relocation 公司选址和迁址200 Going global 全球营销205 Franchise 特许经营209 Meeting competition 应对竞争第七单元商务电子化与新型工作方式213 Office automation 办公自动化217 Setting up company website 建立公司网站224 Internet marketing 互联网促销230 Flexible patterns of work 弹性工作方式第八单元商务会议235Staging a meeting/conference 举办会议241 Attending a meeting/conference 参加会议247 Giving a presentation 大会发言251 Trade fair and exhibitions 会展257 PRACTICE TEST ONE 练习1 263 PRACTICE TEST TWO 练习2 271 PRACTICE TEST TWO 练习3 278UNIT ONE Company Operation and Management 第一单元公司运作与管理1.1Teamwork 团队合作Teamwork 团队合作，团队精神Team-based 以团队为基础的Horizontal organization structure 横向企业结构Corporate goals 企业目标Charter 规章，章程Be accountable for 对…负有责任Creative innovation 创新改革，创新发明创新精神Reward system 奖励制度Pay back 回报，报偿Individuality 个性Independent thinking 独立的思想Group decision-making 集体决策Managerial skill 管理技能Coordinate 使协调，调整Interpersonal relationship 人际关系Mutual trust 相互信任Bring out the potentials 充分发挥潜能Closely-knit （关系）密切的Keep track of 跟踪，追踪Time-consuming 花费时间的Line manager 部门经理，业务经理（与行政经理相对）Pre-building 团队建设Nurture 培养，教育，发展Nurture team dynamics 培养团队活力Promote team spirit 提倡团队精神Drive team success 驱使团队成功Minimize 将…减少到最少，最小化Inhibit 约束，抑止Liven up 使…有生气Training session 一场训练，培训课期Rafting 漂流Rock climbing 攀岩Teammate 队友Impact 影响，效果Complementary 补充的，互补的Revitalize 使新生，给予新的活力Trait （个人性格方面的）特征，显著的特点Commitment 敬业精神Interpersonal communication skills 人际交际技能，亦作interpersonal skillsAddress 处理（事情）Creative innovation 创新精神How to Make Teams Effective 如何组建精锐的团队People in every workplace talk about building the team, working as a team, and my team, but few understand how to create the experience of teamwork or how to develop an effective team.在各种工作场合，人们都在谈论团队建设、团队合作、自己的团队，但是却很少有人真正理解如何体验团队合作以及如何组建一支精锐的团队。