传统媒体与新媒体新闻外文文献

高中生英语作文传统媒体与新媒体的竞争与合作Title: The Competition and Cooperation between Traditional Media and New MediaIn this digital age, the landscape of media has been drastically transformed.Traditional media, such as newspapers, television, and radio, are facing tough competition from new media, including social networks, blogs, and online news portals.This essay will explore the competition and cooperation between these two forms of media.Traditional media has a long-standing history and has been the primary source of information for many generations.However, with the advent of new media, the way people consume news and information has changed dramatically.New media is more accessible, immediate, and interactive, which has led to a decline in the influence of traditional media.The competition between traditional and new media is evident in their distinct approaches to news gathering and distribution.Traditional media relies on professional journalists and editors to produce news stories, while new media allows anyone with an internet connection to become a publisher.This has led to a more diverse range of voices and perspectives but has also raised concerns about the accuracy and reliability of information.Despite their differences, traditional and new media can benefit from each other's strengths through cooperation.For example, traditionalmedia can leverage the reach and engagement of new media platforms to expand their audience and enhance their brand.Conversely, new media can use the credibility and resources of traditional media to improve the quality and depth of their coverage.In conclusion, the competition between traditional and new media is a natural outcome of the digital revolution.However, rather than viewing each other as adversaries, they should seek to collaborate and learn from each other.By doing so, they can provide a more comprehensive and accurate portrayal of the world and meet the evolving demands of their audience.中文翻译：标题：传统媒体与新媒体的竞争与合作在这个数字时代，媒体景观已经发生了巨大的变化。

高中英语作文《传统媒体与新媒体的对比》Title: The Comparison between Traditional Media and New Media In this modern age, the advancement of technology has brought about significant changes in the way we receive and share information.Traditional media and new media are two distinct forms of communication that have their own unique characteristics and impacts on society.Traditional media, as the name suggests, refers to the conventional methods of mass communication that have been in use for many years.This includes newspapers, magazines, radio, and television.These forms of media are generally considered to be more reliable and authoritative, as they have been established over time and are subject to certain regulations and standards.On the other hand, new media encompasses a wide range of digital platforms such as social networking sites, blogs, podcasts, and online news websites.It is characterized by its interactivity, accessibility, and the ability to reach a global audience.New media allows for the rapid spread of information and encourages user participation and engagement.One of the key differences between traditional and new media is the speed at which information is transmitted.Traditional media often has a longer turnaround time, as it involves the editing, printing, and distribution process.In contrast, new media can deliver news and updatesin real-time, making it a more immediate and efficient means of communication.Another difference is the target audience.Traditional media typically caters to a broad, general audience, while new media allows for more niche and specialized content.With new media, individuals can consume information that is specifically tailored to their interests and preferences.Furthermore, the production and distribution costs of traditional media tend to be higher compared to new media.Printing and broadcasting require significant financial resources, whereas new media platforms are more cost-effective and accessible to a wider range of individuals.Despite their differences, both traditional and new media play important roles in society.Traditional media provides credibility and depth to news reporting, while new media offers diversity and interactivity.In conclusion, while traditional media and new media have their own unique characteristics and impacts, they both contribute to the rich tapestry of modern communication.As we continue to evolve and adapt, it is essential to recognize the value of both forms of media and their role in shaping our understanding of the world.。

文献出处：JULIA WOLFE，We Media : The New Way of Newspapers Industry [J]Technological Forecasting and Social Change, 2014, 9(5): 66-83（声明：本译文归百度文库所有，完整译文请到百度文库。

）原文We Media : The New Way of Newspapers IndustryJULIA WOLFEAbstractWith the rapid development of Internet, mobile Internet, computers, smart phones, tablets and other information terminal also constantly innovation, media technology revolution inevitably brings the change of media environment, there are plenty of new media form also will create a new way of information dissemination. Since the media as a rising new media forms, it attracts more and more people. First proposed the concept of the Media are Dr Berman and Chris Willis, in July 2003, they published in the American society for news Media center "We Media" (from Media) study, "since the Media made a very strict definition:" We Media is the general public through digital technology to strengthen, connected to the global knowledge system, after a start to understand how the general public to provide and share their own facts, news way" .Key words: We Media; The mass media; Newspaper industry1 Newspaper industry under we mediaCompared with the rapid growth of the media, the development of the traditional newspaper industry is not so optimistic. The growth of new media will inevitablyaffect the traditional media, newspapers as the most traditional print media, its contents and modes of production, content to present content dissemination way is difficult to keep up with the pace of the new media development, this will inevitably affect the overall development trend of newspaper. Preempt the highland in the Internet media era of information, the newspaper's own lack of embodied in the following three aspects.1.1 The timeliness of news is not strongNewspaper media follow the content of the traditional mode of production, from the source to the newsroom, then to newspaper typography, need according to the strict process to perform, and according to the newspaper release cycle, readers to read in the newspaper's news is at least what happened the day before, people may have seen these "news" through the network media. Since the media is to let every user can immediately announced his side of the new, realize the real-time transmission of the news, the media release cycle determines the news timeliness is no longer the main competitiveness.1.2 Information presentationPrinting of the era of traditional newspaper only through words and pictures to present the information content, in the age of electronic media broadcast television can render content through sound and image, and the computer of the information age can be rendered, including text, images, sound, image, almost all forms of information; Faced with the same information content, the form of information to the people's preferences differ, diversified forms of information can meet the demand of more users access to information; And relative to words and images, voice and image of information presented is more intuitive, and easy to accepted by more users.1.3 Lack of interactivityUsually by ordinary mail communication between news media and readers, and already realize real-time interactive compared to most of the new media platform, newspaper media interactive channel the flow of information efficiency is too low and interaction of a single problem, it is difficult to arouse the enthusiasm of the audience interact with.For media, content editor of effective communication between theaudience and helps both media content optimizing, media can improve user loyalty;Improve interactivity can be from a certain extent, reduce the user erosion problems in the media.To seek out the way to mining coal core competitiveness is the earliest newspaper, the mass media to radio, television, Internet and other media and technology impact, even if once again faced with the challenge of new media, newspapers can still have a place in the increasingly rich media market, with the newspaper's unique media resources have inalienable relations;In many people bad-mouthing print media in the information age, the media only firmly grasp the core competitiveness, and do all we can do foster strengths and circumvent weaknesses, to continue to have the survival and development space.2 We media and press: win to win rather than competitionValue is a kind of new media, there are a lot of important evaluation dimensions, such as the number of operators, number of users, the content of the media influence, etc. Since the media such as weibo, micro letter appeared, in the form of more and more media companies begin to launch all kinds of the media products, from the media, the number of users is also increasing, the medium influence increases. Since the media to have exuberant network media environment added new vitality, has already started to shrink the traditional media market affected by further. Thus, academia and industry are beginning to discuss questions about challenges traditional media how to deal with the media. However, in my opinion, although there is between the traditional media and the media competition in the market, but if the traditional media can effectively use the media, its development space will be improved; For already decay of newspaper media, considering how to compete with the media, consider how to use the power of the media to powerful itself; The core issue of how to share, is exactly what we need to think about.Effective promotion. Newspaper media itself is the media, but it also needs through publicity and promotion to increase its visibility. Since the media platform not only for the individual open, also open to the enterprises, and even a lot of the mediaplatform has introduced a version of the enterprise and the media, the media can be according to their own need to apply for one or more since the media accounts, detailed planning since the media account operation and maintenance plan. In general, the media from the media accounts in promotional basically has the following two functions: one is to establish online contact with both the audience and the second is the development of new audience. Due to the user in the media platform can not only production information, also participate in the dissemination of information, so the media of high transmission efficiency, massive user information can be quickly arrived. Because the media itself have a certain brand influence, for newly registered newspaper media accounts, the first to attract both the audience are mostly interested in the paper, the media need to do is to try to retain the audience, can provide valuable content or participatory strong activity, when the audience to subscribe to the newspaper media after the media account, you can see for a long time the content of the newspaper media through the media to push, if there is a forward on content touches subscribers, newspaper media accounts will be more since the media users see, both for the media from the media accounts to attract more attention, also can to some extent improve newspaper media visibility.Development potential audience, however, could not only depend on both the audience sometimes no promotion, proactive can win more attention. Popular since the media platform can gather a large number of Internet users, and most of the users in the network behavior can be from different aspects of media reflect user group attributes, improves the precision of brand promotion. Newspaper intermediary can according to their own positioning of content and audience positioning, in thousands of registered accounts since the media platform to find and excavate potential audience, spread some targeted account promotion activities, such as turn to other accounts, most of the potential audience attention or some forward "polite" (the target audience interested in gift, best associated with their industry).When the media from the media after the attention of account reaches a certain size, the value of the account also has improved, for the promotion of media itself is only part of the "share", since the media value is embodied in many aspects.A wide source of information. Since the media from the date of birth, users have low barriers to entry, content, the characteristics of low production cost, every Internet users can register the media account, each user can through own account production content; Since the grassroots media also makes the information source of vast, rich variety, in The Times of "everyone is reporter" in the traditional newspaper media professional journalists should consider how to play its advantages in the media age.At the same time, the media also let followers become visual media, although the media from the media accounts of followers doesn't necessarily translate into the real audience newspaper, but as long as the media accounts content conforms to the newspaper's own positioning, these followers even if not subscribe to the print, also through the medium of network derivatives to read the newspaper. Previously submitted to the media for the audience too little information, they don't even know by whom own newspaper subscription or purchase, so the media workers can only passively waiting for audience feedback, and let the newspaper media has clear since the media list, news media workers can be regular maintenance through the media and the relationship between the audience and meet the demand of audience more media.In response to the challenges of the new media and traditional media bega n to march to the Internet, a lot of newspaper media digital products in succes sion, however the product provided by the service is moved to the contents of traditional newspaper on computers and mobile phones, information form is sti ll images and text, information updating and newspaper to release synchronous or lagging behind newspapers, this does not reflect the main advantage of netw ork media. Newspaper media's digital transformation should be able to effective ly avoid its disadvantages, and carry forward the advantages as much as possib le. For example, to counter the problem of newspaper media news timeliness i s not strong, may shorten the duration of newspaper website push news inform ation, after the news authenticity is confirmed, the first time through the newsp aper media website, APP, since the media account pushed to the audience.3 ConclusionsThe present media technology has developed rapidly, the traditional newspaper media is facing the impact of the new media. In order to find a suitable for their own development path is particularly important. Change is inevitable.The innovation mainly includes the current newspaper media do media content and media in the form of innovation, in fact, media innovation lies in thinking. From the media, it is not just a day in the synchronous update the content of our newspaper media platforms, but need to be submitted to the media operators through the newspaper media platform to break the original fixed thinking, grasp in newspapers, on the basis of core competitiveness, to borrow from the media in the propaganda, interaction and the unique advantages of resource integration, to enhance the value of the media itself and get more operating capital.译文自媒体：报纸媒体的新出路朱利亚·沃菲摘要随着互联网以及移动互联网的快速发展，计算机、智能手机、平板电脑等信息终端也不断革新，媒介技术的变革必然带来媒介环境的变化，层出不穷的新媒体形式也必然会催生全新的信息传播方式。

网络媒体对传统媒体的影响英语作文English: With the rise of the internet and social media platforms, network media has significantly impacted traditional media in various ways. Firstly, the speed and convenience of delivering news online has forced traditional media outlets to adapt and compete in the fast-paced digital landscape. This has led to a decline in print media readership and advertising revenue. Additionally, the interactive nature of network media allows for real-time feedback and engagement with audiences, challenging the one-way communication model of traditional media. Moreover, social media influencers and online personalities have become powerful voices that can shape public opinion and trends, further challenging the authority of traditional media institutions. On the other hand, traditional media still holds a certain degree of credibility and authority that network media sometimes lacks, especially in terms of fact-checking and in-depth investigative reporting. Overall, the influence of network media on traditional media is undeniable, forcing the latter to evolve and adapt to the changing media landscape in order to remain relevant and competitive.中文翻译: 随着互联网和社交媒体平台的兴起，网络媒体在各个方面对传统媒体产生了重大影响。

新媒体外文翻译文献随着信息技术的飞速发展，新媒体在全球范围内迅速崛起，成为了人们获取信息、交流互动和娱乐消遣的重要渠道。

在学术研究领域，关于新媒体的研究也日益增多，外文文献在这一领域的贡献不容忽视。

新媒体的定义和范畴在不同的研究中存在一定的差异。

一些学者将其定义为基于数字技术、网络技术和移动通讯技术等手段，通过互联网、无线通信网、卫星等渠道以及电脑、手机、数字电视机等终端，向用户提供信息和服务的传播形态。

而另一些学者则从更广泛的角度出发，认为新媒体不仅包括技术层面的创新，还涵盖了由此带来的社会、文化和经济等方面的变革。

在外文文献中，对于新媒体的特点和优势有着深入的探讨。

新媒体具有互动性强的特点，用户不再仅仅是信息的接收者，更是信息的创造者和传播者。

这种互动性打破了传统媒体的单向传播模式，使信息传播更加多元和个性化。

例如，社交媒体平台让用户能够轻松地分享自己的观点、经验和作品，同时也能够及时地与他人进行交流和反馈。

此外，新媒体还具有信息传播速度快、覆盖范围广的优势。

一条新闻或消息可以在瞬间传遍全球，让人们能够及时了解到世界各地的动态。

新媒体对社会各个领域的影响也是外文文献研究的重点之一。

在教育领域，在线教育平台的兴起为学习者提供了更加便捷和灵活的学习方式，打破了时间和空间的限制。

学生可以通过网络课程获取优质的教育资源，与世界各地的教师和同学进行互动交流，提高学习效果。

在商业领域，新媒体为企业提供了新的营销渠道和推广方式。

企业可以利用社交媒体、电子商务平台等进行产品推广和品牌建设，与消费者建立更加紧密的联系，了解市场需求和消费者反馈。

然而，新媒体的发展也带来了一些挑战和问题。

其中，信息过载是一个突出的问题。

由于新媒体平台上的信息数量庞大且更新迅速，用户往往难以筛选出有价值的信息，容易陷入信息的海洋中感到迷茫和困惑。

此外，虚假信息和谣言的传播也是新媒体面临的严峻挑战。

一些不良分子利用新媒体的传播速度快、范围广的特点，散布虚假信息和谣言，造成社会恐慌和不良影响。

文献信息：文献标题：The effect of new media on consumer media usage: An empirical study in South Korea（新媒体对消费者媒体使用的影响：韩国的实证研究）国外作者：ongRoul Woo，Jae Young Choi，Jungwoo Shin，Jongsu Lee 文献出处：《Technological Forecasting and Social Change》,2014,89(1):3-11 字数统计：英文 2191 单词，12445 字符；中文 4024 汉字外文文献：The effect of new media on consumer media usage:An empirical study in South KoreaAbstract The advent and proliferation of the Internet (a form of new media) have heavily influenced consumers' media usage behavior and a number of other social, political, cultural, and economic outcomes. The recent introduction of smart mobile media, including smartphones and tablets, is expected to similarly affect these issues. This study empirically analyzes how the advent of the Internet and smart mobile media affects Korean consumers' media usage behavior, seeking to provide a means to anticipate the ripple effect to societal outcomes related to the evolution of new media in Korea. We modeled consumers' media usage behavior and conducted preference and simulation analyses using data gleaned from a survey of consumers' media behavior and a Multiple Discrete-Continuous Extreme Values (MDCEV) model. The results of the analyses illustrate how consumer preferences regarding old and new media differ in terms of sociodemographic variables. Moreover, the analysesrevealed that whereas the advent of the Internet has negatively influenced consumers' use of old media, the arrival of smart mobile media has had a synergistic effect on television use. As a result, the advent of mobile media increased the use of television, but decreased use of other forms of old media.Keywords: New media; Media usage behavior; Preference analysis; Scenario analysis; Multiple Discrete-Continuous Extreme Value model1.IntroductionMedia are continuously evolving (Stöber, 2004). Although early forms of media (e.g., mail, telegram, telephone) were used primarily to exchange simple messages, the advent of mass media like newspapers and magazines allowed media to be used to deliver vast amounts of information to a large and unspecified audience. When electronic media like radio and TV became popular during the early 20th century, they were used to deliver a substantial amount of information to recipients in real time. Most recently, however, digital media (e.g., the Internet, mobile technology) have fundamentally altered the media environment. Specifically, the advent of digital media has facilitated the fast and easy consumption, retention, and sharing of a significant amount of information between multiple users.To differentiate these from analog media, such as newspapers, magazines, radio, and television, many scholars and professionals have referred to digital media as “new media.” Although researchers have defined new media in a wide variety of ways, we define new media as digital media capable of saving, handling, delivering, and exchanging information through digital binary codes (Negroponte, 1996; Flew, 2002; Manovich, 2003; Jenkins, 2006). The emergence of new media has become institutionalized in our society, fundamentally changing our methods of exchanging information and the consumer behaviors of media usage. It has also had a significant effect on many social, political, cultural, and economic activities (Stöber, 2004).Researchers have long-studied the influence of media evolution on societal outcomes, with a particular emphasis on the advent and proliferation of the Internet. Some of the most notable studies in this domain have explored the influence of the Internet on traditional media usage (Bromley and Bowles, 1995; Mokhtari et al., 2009), social relations (Haythornthwaite, 2002; Brignall and Van Valey, 2005; Amichai-Hamburger and Hayat, 2011), the economy (Litan and Rivlin, 2001; Lucas and Sylla, 2003), politics (Farrell, 2012), education (Agarwal and Day, 1998; Arsham, 2002), and corporate marketing (Avlonitis and Karayanni, 2000; Hennig-Thurau et al., 2010).The arrival and development of new media in the 21st century have put pressure on companies and governments to understand the Internet and use it in accordance with their specific objectives. For example, companies largely sought to leverage the Internet to maximize the effectiveness of their marketing efforts. Similarly, governments sought to use the Internet to efficiently publicize policies. Given the extent to which organizations in both the private and public sectors have used the Internet to achieve specific objectives, many researchers have worked to identify the implications of their Internet usage. For example, Bhatnagar and Ghose (2004) found that Internet retailers could use customers' Internet search patterns according to demographic characteristics and product types to cultivate store loyalty among those customers. Naik and Peters (2009) also illustrated Internet use for marketing purposes, empirically showing that the development of a marketing scheme that is comprised of the appropriate mix of print-, television-, radio-, and Internetbased messages can efficiently build customer loyalty. In a similar vein, Lin et al. (2013) analyzed consumers' simultaneous usage of these four media types and found that media campaigns that leverage both old and new media are most effective.Similar to the Internet, the recent introduction of personal mobile smart devices has contributed to the evolution of media usage. This is particularly notable, given that smart device usage is spreading at a faster rate than older media (MIT Technology Review, 2012). This proliferation of new media will allow people toeasily access and share massive amounts of digitized information anywhere and at any time.Despite these developments, most research in this domain has been focused on predicting and measuring the preference and demand for smart media products and services (Chen and Hsieh, 2012; Choi et al., 2013; Park et al., 2013; Lee, 2014). Though useful in its own right, this line of research has failed to consider the ways in which the development of new media has affected a number of salient socioeconomic outcomes. To address this gap, we analyze the ways in which Internetbased new media, digital media broadcasting (DMB), and older forms of media (e.g., magazines, television) affect certain societal outcomes. Specifically, in this paper, we use a Multiple Discrete-Continuous Extreme Value (MDCEV) model and scenario simulations to investigate Korean consumers' media usage, designed to forecast the socioeconomic effects related to the evolution of new media.In addition, we explore how the emergence of new media affects the use of old media. Jenkins (2006) argued that new media has a tendency to incite drastic changes. For example, when new media emerge, they tend to displace old media, changing consumers' media consumption habits. Therefore, before it is possible to understand the socio-economic effects of new media emergence, it is first necessary to explore and understand changes in consumers' media usage behavior resulting from the advent of the Internet and other digital media.2.Background2.1.Definition and classification of new mediaResearchers have defined new media in a number of different ways, so there is currently no consensus with regard to how to conceptualize new media. For the purposes of the current study, we define new media as digital media capable of saving, handling, delivering, and exchanging information through digital binary codes. Thisdefinition suggests that new media facilitate not only the free exchange of digitalized information in compressed form, but also user interaction. Using this definition as a guide, and in accordance with definitions proposed by Jenkins (2006), we can categorize computers, the Internet, and smart mobile devices as new media. Comparatively, we can categorize print, television, and radio as old media. For the purposes of this research, we will analyze consumers' usage behavior for seven forms of media: newspapers, magazines, radio, television, computer-based Internet, mobile Internet, and DMB. Using these definitions, we categorize newspapers, magazines, radio, and television as old media; and the Internet, mobile Internet, and DMB as new media.2.2.New media usage in KoreaAccording to the International Telecommunication Union (2013), Korea ranks first in the world in information and communication technology readiness, usage, and capability as of 2013. In addition, other organizations reported that Korea also ranked first in terms of Internet penetration (97.2%; Organisation for Economic Co-operation and Development, 2012), and second in terms of smartphone penetration (73.0%; Our Mobile Planet, 2013). These figures indicate that Korea is characterized by the most widespread and pervasive use of the Internet, smart devices, and other new media globally. As such, Korean consumers represent the most active group in terms of new media use. Given the degree to which the Korean population uses new media, new media-related industries experience continuous growth with the support of policies developed by the Korean government. The Korean case allows an illustration of the changes in media usage following the diffusion of new media, therefore facilitating a forecast of changes in the social, political, cultural, and economic dynamics of the country.3.Model specificationsThis study uses Bhat's (2005, 2008) Multiple DiscreteContinuous Extreme Value (MDCEV) to analyze consumers' media usage behavior. The MDCEV model consists of the utility according to the consumers' choice and its corresponding usage in combination under random utility theory. The MDCEV model considers both product choice and usage behavior simultaneously, and is used in various fields. Its use is especially widespread in the transportation field to model household vehicle type holdings and its mileage (e.g., Bhat and Sen, 2006; Ahn et al., 2008; Shin et al., 2012). This study uses the MDCEV model to analyze consumer's media choice and usage time together. More specifically, we leveraged a mixed MDCEV model, which reflects heterogeneity among consumers' media preferences and usage through distribution to each parameter (Bhat, 2005, 2008; Ahn et al., 2008; Shin et al., 2012).The mixed MDCEV is difficult to estimate with classical maximum likelihood methods. Therefore, we used a Bayesian estimation method to accommodate the computational complexity of the estimation process associated with the mixed MDCEV. The advantage of the Bayesian estimation method is that it is capable of solving local optimal solution problems using the initial value. In contrast, the maximum likelihood estimation method is a classical estimation method (Allenby and Rossi, 1998; Huber and Train, 2001; Edwards and Allenby, 2003; Train, 2003). Bhat (2005, 2008) published detailed information about the MDCEV model.4.Concluding remarksThe introduction of new media has affected consumer media usage behavior in a number of ways. In addition, the recent emergence of smart mobile media has significantly affected the dynamics of the current media market. Given these effects, we sought to provide a means for forecasting the effects of introducing new media into an existing media market as well as how the introduction of new media could affect the ways in which communication technologies evolve. Specifically, we leveraged MCR data in an MDCEV model to analyze (a) consumer preferences forold and new media alternatives, and (b) the ripple effect of the introduction of new media on the existing media market.Our results revealed that generally, consumers are more interested in emergent mobile media (e.g., mobile Internet and DMB) than other forms of media. More specifically, our results showed that younger consumers tend to gravitate towards mobile Internet, DMB, and radio because they are familiar with mobile devices. Given this, when the Korean government or companies promote new policies or products/services to younger consumers, it may be useful for them to use mobile media as the primary communication channel. Our results also showed that consumers with more education tended to prefer Internet and print media, indicating that these channels are important conduits for circulating information for the educated. In addition, consumers with higher household incomes tended to report a preference for using the Internet and mobile Internet media. Similarly, early adopters indicated that they preferred to use, in order of decreasing preference, mobile Internet, traditional Internet, and television. Consumers with higher levels of brand-loving tendency reported a preference for mobile Internet, television, traditional Internet, print media, and DMB. Taken together, these results provide useful guidance for companies to effectively engage with target audiences in the era of new media. Finally, our estimation of satiation parameters indicated that mobile media alternatives have greater market potential than those that cannot be used in a mobile sense.Further, our scenario analyses showed that the introduction of the Internet and mobile media generally negatively affects consumer usage of television, radio, and print media. Although they both have this effect, the introduction of the Internet into an extant media market has more substantial effects than the introduction of mobile media. Interestingly, our analyses suggested that when mobile media are introduced, the likelihood of a consumer choosing or using traditional Internet, radio, and print media decreases, but the probability of choice and usage for television increases. This result may indicate that Internet usage patterns have partially shifted from the personal computer context to the mobile context. This result may also suggest thatthere exists a synergistic effect between mobile media and television, as high-quality content can be used on these two media in concert.Although our results provide a wealth of useful information for government organizations and companies related to targeted marketing and media usage, this study is subject to a few limitations. First, the introduction of new media into extant media markets can generate substitution and complementary relationships between old and new media. However, the MDCEV model employed to perform the analyses was unable to account for these relationships directly. Moreover, our scenario analyses only evaluate substitution and complementary relationships between old and new media indirectly. Second, although Korean mobile media consumption has grown exponentially since 2011, we were unable to account for this growth in our analysis due to the lack of current data. In spite of these shortcomings, the results of this study can be used effectively to establish government policies or market products and services in countries in which new media are pervasive.中文译文：新媒体对消费者媒体使用的影响：韩国的实证研究摘要互联网的出现和传播（一种新媒体的形式）严重影响了消费者的媒体使用行为和其他一些社会、政治、文化和经济成果。

网络媒体和传统媒体英语作文(中英文实用版)Title: The Impact of Online Media vs Traditional MediaIntroduction:In the contemporary world, the landscape of media has undergone a significant transformation.The advent of online media has brought about a revolution in the way information is disseminated, consumed, and shared.This essay will explore the impact of online media versus traditional media, highlighting their respective strengths and weaknesses.Body:1.Reach and Accessibility:Online media has rendered geographical boundaries obsolete, allowing information to be accessed by anyone with an internet connection.This global reach has democratized the flow of information, enabling individuals from diverse backgrounds to consume news and entertainment content.In contrast, traditional media, such as newspapers and television, often operates within specific geographic regions, limiting its reach to a particular audience.2.Speed and Efficiency:One of the key advantages of online media is its ability to deliver information in real-time.News websites, social media platforms, and messaging apps have transformed the way we receive and processnews.This immediacy is crucial in today"s fast-paced world, where timely information can make a significant difference.Traditional media,尽管在一些情况下仍然能够提供深入和全面的报道，但通常无法与在线媒体的快速反应速度相匹敌。

文献出处：Jones Robert, The origin and development of new media [J]. International Review of Business, 2014, 7(2): 157-169.（声明：本译文归百度文库所有，完整译文请到百度文库。

）原文The origin and development of new mediaJones RobertAbstractThe concept of new media is distinguished from the mass media. New media research fields regards it as a new research field which is different with the mass media. Academic researches on new media follow the path of mass communication research in later development in the process of becoming the new force of original communication research paradigm shift.Key words: New media; Mass communication1 IntroductionIn the current communication field, the concept of "new media", is well known. The concept of scientific and new media research would be able to form independent, academia or opinions vary, unable to agree. Many new media researchers just coping with new media technology emerge in endlessly, and for the scientific nature of the new media and new media itself is the lack of attention.2 How to understand new mediaIn 2000, the international academia about the mainstream of the new media research journal "new media and social issue one year discovers language wrote:" we recognize that the new media is the concept of a relatively vulnerable, but it points out the focus on technology, media, are intertwined with social life affect the importance of the potential for change." Although the "new media" is a relative concept, but it has some common into the culvert. For example, the government set woven (NGO) thisconcept, is literally a negative there is no clear concept, referring to the originally used by the media, but when everyone to use this concept, it has specific connotation. At present, the understanding of the new media generally there are two different perspectives.2.1The longitudinal historical perspectiveIn May of 2008, the international communication association conference prelude to held in Montreal, with "of the long history of the New media: in context of contemporary and future development" the topic of the issue of five points: (1) the discussion of "the Old and New media (Media History Old & New)", and more New media and has a long history of media;(2) "history compilation and New media (Historiography & New)", to reflect on New media research history -- how we understand the terminology used in the New media, we need to do our what changes in the existing ideology;(3) "culture, the meaning and Codes (Cultures, Meanings & Codes)", the new concept of media and cultural implications and the relationship between the excavated in a large amount has not been the history of new media;(4) "system, group, weave and network (Institutions, Organizations & Networks)", focus on new media history developing latent in the invention and use of the structural factors behind the media;(5) "books written History of new media (Doing NewMedia History)", think about how to write new media History.The emphasis on the longitudinal historical perspective, the reason has the following three points: (1) the concept of "new media" itself is timeliness, but the media with history phase reference is the so-called "new media".(2) as a "new media" in the field of research is in the specific historical context, especially at a particular stage of medium development history, its connotation and denotation of relative stability. Can be seen from the foreign literature, 70 s ~ 80 s of the 20th century, this concept is used to refer to cannot be incorporated into new media phenomenon of traditional mass communication category. Before this, new media, there is no clear, (3) the research involves the evolution of media and new media revolution or theology and mutation. Only with longitudinal historical perspective, can grasp new media phenomenon and its implications.2.2 The horizontal Angle of viewFrom the perspective of the history of media of longitudinal, new media is relative, and in a specific historical period, new media is a concept of time. Within a certain period of time, the connotation of the new media should have a relatively stable. such as more detailed instructions, gives a definition of new media based on digital technology and Internet technology, new media form of new technologies such as mobile communication technology, hardware and software and information service mode, such as Internet TV, mobile TV, mobile TV, virtual communities, blogs, podcasts, search engines, such as simple polymerization (RSS).Abroad can be roughly divided into two categories: the definition of a class definition focuses on media form and the technical characteristics of the new media.For example, Bohr defines new communication technologies For the time of the "big about 25 kinds of transmission equipment hereinafter referred to as";(Ron Rice) emphasizes two-way transmission ability of computer and telecommunication technologies, new media is defined as such transmission technology - "contains computing power (or host) microprocessor, can allow or promote the interaction between users or between the user and information".(2) another definition is the technology in the study of the influence of the formation of the "social", think that the understanding of new media to transcend to the media attention, in the form of technology study of media technology and human behavior and the interaction of social structure. Steve Jones wrote in the introduction to the new media encyclopedia: "in the definition of new media, the only perfect undoubtedly comes from the comprehensive understanding of history, technology and society". In the new media handbook, a version of the preface, the editors put forward a framework to understand new media, think new media means transmission technology and its related social scene, which includes the following several aspects: "extending our transmission capacity equipment; using these devices for the spread of activities and practices; around the above equipment and practice form of social organization and practice. Today the cultural meaning of the new media also gradually attention by researchers,this framework gradually became plump perfect. Both the class definition is the product of new media research in different periods, the two complement each other. The first type definition to describe the technical characteristics of the new media, is basic to an understanding of the rich connotation of new media, new media also made clear a period to study media objects; the second definition based on this, understand the media framework is given and the general direction.At the same time, the understanding of "new media" critical question is: where is the new media "new"? It is also a new media researchers abroad had a warm discussion questions. Barr and Merry put forward in the "new media" : "new" refers to the media for the first time in the form itself, or the media shape caused by the social, legal, political, economic and cultural communication of the new changes? This "new" refers to the engineering and technical personnel as the "new", or ordinary people to understand the "new"?" New" refers to the new extension of the original media transmission ability, or fundamental change or even completely replace?" New media" as a concept connotation is rich of polymerization, referred to in the study of diversity and complexity of the make we cannot simply answer the above questions, but in the concrete research inevitably have to face it.3 New media is derivedAs we know, the new media in the 20th century, 60 ~ 70 s gradually has its relatively fixed referred to. Here, we will be in the origin of the development of new media in the media to examine its specific historical connotation. The long history of human media is full of evolution and revolution of alternating, like a long river slowly has rapids. Our age is a medium of change. In the second half of the 19th century as a starting point to comb through the medium of change is a relatively reasonable choice. In the history of human communication, should occupy the important position in the second half of the 19th century, the telegraph, telephone, the phonograph, the motion and other important communication technologies. In 1836, Morse developed the famous Morse code, and the next year to develop the world's first transfer of "dot" and "stroke" symbol machine, named "telegraph". The invention of the telegraph is firstapplied in electric power remote communication, constitute the cornerstone of modern communication, since then, the rapid development of "transmission line lightning", formed the huge communications network. Since that time, almost one and a half centuries "every 25 years is an important stage", such as cable of around 1850, 1850 and 1880 of the telephone, the transmission of electromagnetic waves around 1900, 1920 and 1930, the radio broadcasting and television from 1950 to 1960, the last is starting in the 70 s of the new media.70 s ~ 80 s, the first is called the new media, cable television, communications, video recorders, selective satellite receiving equipment and budding computer intermediary spread, etc. Communication scholars noticed that these cannot be incorporated into mass communication studied within the framework of the media. The communication equipment and its spread phenomenon shows its characteristics different from the traditional mass media, such as different from the focus of the linear one-way transmission, interactivity, etc. We want to computer intermediary spread, for example, the computer intermediary spread than other new media interactive stronger at that time, and is closely related to today's new media forms. Early cause is the main focus of the research institutions (such as university of rich set of aggregation concept, referred to in the study of diversity and complexity of the make we cannot simply answer the above questions, but in specific studies inevitably have to face it.4 The formation of new media research fieldNew media studies in the past 30 years gradually formed an independent field of study, as opposed to the traditional mass media field, at the same time with the traditional research of cross, the continuation and inheritance, and with the public social transition process related to the differentiation of the information society.The 80 s to the 1970 s and early '90 s, there emerge some famous scholars, who have a great influence on new media research: author of post-industrial society, Daniel bell, for the first time put forward the concept of "information industry" civilized form historians may visit loyal husband, author of technological society, Jacques YiLvEr, author ofcontrol revolution, bonitos and puts forward the concept of "knowledge industry" fritz mach up and others.In general, the research achievements of these early focus on elucidating the macro level, the lack of specific empirical research, in 1970, Herbert - Scott ham report social impact of communication technology as an example, the author in the opening picture is pointed out that at present about the impact of communication technology in the future social discourse should be understood as a guess, and put forward to public policy makers and the possible problems. It is worth mentioning that continues today and is closely related to today's new media studies computer intermediary spread, because do not conform to the interpersonal communication, mass communication, the distinction between didn't first get all the attention in the field of communication, but was concerned by other disciplines, such as social psychology, political science, sociology, pedagogy, management, information science, library science, etc. Many of their discovery could help to the understanding of the communication field of computer intermediary.(j. Short) such as straw, for example, in 1970, British scholar of transmission research team, from the perspective of psychology to experimental method was developed for the determination of subjects with different media "telepresence" society, at the same time in "the social psychology of telecommunications transmission," said teleconferencing systems can be made by the "social telepresence" (social presence) to evaluate, the so-called "social face theory" are put forward. Similarly, Future research of California (Institute for the Future) of rob (Robert Johansen) and his colleagues put forward the concept of "remote sensing" (talked).Overall, the early computer intermediary spread attention is a personal, interpersonal and communication within the organization, on a personal level focus on how the person's psychology, attitudes, behavior is affected by the computer mediation; In organizational communication level basic task oriented, such as effective decision-making in the community, improve the work efficiency, etc.In 1984, Ronald (Ronaid e. Rice) et al., editor of The new media, Communication, Research and technology "(The NewMedia: Communication, Research, and Technology) published a book.' in the preface the author points out: the intent of thebook is to remind the communication researchers, namely, micro processing technology, emerging technologies such as cable TV, satellite communication research is of great significance for communication studies. The selected papers in the book are mostly in traditional media effects research path, computer, telecom meeting how to affect the social structure and relationships. In 1986, Rogers, e. m. Rogers) in his book "the new Media transmission Technology: social" (Communication Technology: The New Media in Society) book, introduction to the use of new Communication technologies and history, to explore the interactive new Media to individuals, organizations and social life have put forward the basic problem. In 1988, another new media Research book "Research method and the new media" (Research, the Methods and the New Media) published, the content involves the particularity of new media Research, problems and solutions, and new media Research demands for the path of innovation theory and new research ethics.译文新媒体的起源与发展罗伯特·琼斯摘要新媒体是与大众媒体相区别的概念; 新媒体研究领域作为与大众传播研究相区别的领域而出现。

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北京联合大学毕业论文外文原文及译文题目：网络口碑营销策略研究一、外文原文Traditional media and word of mouth is always intertwined——Sanofi Wizz, (U.S.)The past, often produced media advertising professionals, these elements are written by the reporter, edited revision last beautifully packaged and then. Now, we have moved away from the presentation of this refined and processed. Now, we have lost the patience to watch the beautiful advertising audience, after all, the advertising sales media, exhibition, broadcast, very difficult to have as in the past, forcing the audience had watched.Now, people can search engines and blog, like la carte as on-demand news. People do not always read the story of the original, on the contrary, people can go deep into the intermediate links, links, reading these stories. You are free to enter into a certain person's blog, the three of you search the contents of the things this person involved in the blog, but for such content, you know nothing about this person's blog, you can also link more blog to other content. Now posted on the website's content is often raw, authentic things, the search engine provided by the consumer to capture this information, these unrestrained, not veiled, to the point of thinking they unfolded before our front. Bloggers have become a thinking experts, they are full-text excerpts, after re-arrangement and combination, and then offer to the general audience, dedicated to those willing to receive such information.Even the norms of the kind of news articles, can not get rid of the threat of the voice of the customer. Now, many traditional media have chosen a new way, their stories and popular blog title link to completely break the news editor of the shackles of the wall and the ring caught. Although the official news story is statically published on a web page, however, the side of the page link will automatically display information from the blog - the content is no editorial filter. Soon, we will be from the hand of the newspaper to see the contents of this form.Let us look at the work in public relations representative. The public relations on behalf of young, hard-working, newspapers high in a gesture to see a fictional story, the story with his client. So he give colleagues sent an e-mail related things to tell them, and then turned around and walked into the boss's office, told the boss the news. However, when he reach the boss's office, when his boss to remove the page, the story has long been endemic - the next in the story, already appeared threatening the blogtitle.Therefore, you have to do is: to ensure a true, reliable reputation. We can not control the customer comments, so be sure to keep in mind, the finished article, does not mean the end of the public relations. Our goal is to continue to win the good reputation on the basis for sustainable development.For those who do not keep their promise to businesses, the search engines so that they feel especially frightened. Let us take a look, if you spend a lot of money, engine marketing activities, there will be what kind of situation. Designed some very fine small ads on the bottom of the page that says: "click here, great." Of course, web pages, more links are from real consumers, you'd better is to make consumers happy, satisfied, otherwise, they released post will overwhelm any other paid advertising posts.We take a look at the practice and suffered a large cable company, not to mention its name, the companies often do not fulfill their service contract, the customer service very poor quality, often offensive to customers, so repeatedly, so that customersvery angry. If you have online access to this company, you will see what kind of information? We see expensive advertising, news stories from the official reports - as well as messages posted by thousands of angry customers. We are pleased to see that this company do a little hands and feet, and consumer reviews changes to their advertising and they put together, they are never likely to again spend money on online advertising.Why is there such a result? Blog written by those who complain, blame or words of praise, how will have a big impact, far more than the influence of the "Times" or "Newsweek"? The reason is that the blogger is a member of our team - and the team search for the information, the team members concerned about them through word of mouth to share these views and opinions. If certain members of the team rant, saying that a piece of software suddenly, inexplicably, on the hard drive removed, his criticism and scolding will be hundreds of other sites excerpt, and every one website has its own followers. In this way, everyone, whenever you see one such comments will immediately Click to view details - so they can know in the end destroy that personal computer which software company.Each of a traditional newspaper or magazine, has 1 000 sites corresponding to In today's media than traditional media have more freedom and an independent voice. Moreover, it can be more convenient, fast and cheap to see some new comments, so these remarks spread more widely.Must learn to adapt to such a complex, chaotic world. Must know, people have been talking about you, their words positive and profound content of the speech, and everywhere.Marketing staff ignored these remarks will be seen as cold and incompetent, and will not be able to attract attention and attention. Marketers learned how to interact with clients, learn how to participate in customer reviews, learn how to make people's comments play an active role in the learning will flourish.二、译文传统媒体和口碑永远交织在一起——(美)塞诺威兹过去，往往是专业人员为我们制作媒体广告，这些内容都是由记者撰写、经过编辑校订，最后经过精美包装而后提供的。

传统媒体与新媒体的融合高中英语作文Title: The Integration of Traditional Media and New MediaIn this digital age, the landscape of media is undergoing a profound transformation.The rise of new media has brought about significant challenges to traditional media, leading to an inevitable integration of the two.This essay will explore the reasons behind the integration and the potential benefits it brings.The integration of traditional and new media is driven by technological advancements and changing consumer behaviors.The internet has revolutionized the way we consume information, with people increasingly turning to digital platforms for news, entertainment, and communication.This shift in consumer preference has forced traditional media outlets to adapt and incorporate new media technologies to stay relevant.One of the key benefits of the integration is the ability to reach a wider audience.Traditional media, such as newspapers and television, have a established base of readers and viewers, while new media platforms, like social media and blogs, have a vast online following.By merging the two, media organizations can tap into a larger pool of audience and disseminate their content more effectively.Furthermore, the integration of traditional and new media allows for greater interactivity and engagement with the audience.While traditionalmedia relies on one-way communication, new media enables two-way dialogue and feedback.This interaction not only enhances the user experience but also provides valuable insights for media organizations to improve their content and better cater to the needs of their audience.In addition, the integration of traditional and new media promotes innovation and creativity in the media industry.The boundaries between different media forms are blurring, enabling journalists and content creators to experiment with new storytelling techniques and multimedia presentations.This fusion of media formats not only enriches the content but also makes it more appealing and engaging to the audience.However, the integration of traditional and new media also comes with its challenges.It requires media organizations to develop new skills and expertise in digital technologies.Additionally, they must navigate the complex landscape of social media and online platforms, where misinformation and fake news are rampant.In conclusion, the integration of traditional and new media is an inevitable trend in the media landscape.It offers numerous benefits, including wider reach, greater interactivity, and innovative content creation.However, media organizations must also address the challenges that come with this integration to ensure a healthy and sustainable media environment.。

自媒体外文翻译文献(文档含英文原文和中文翻译) Pew Research Center's Project for Excellence in Journalism 《New Media Old Media》How Blogs and Social Media Agendas Relate and Differ from the Traditional Press.News today is increasingly a shared, social experience. Half of Americans say they rely on the people around them to find out at least some of the news they need to know. Some 44% of online news users get news at least a few times a week through emails, automatic updates or posts from social networking sites. In 2009, Twitter's monthly audience increased by 200%.While most original reporting still comes from traditional journalists, technology makes it increasingly possible for the actions of citizens to influence a story's total impact.What types of news stories do consumers share and discuss the most? What issues do they have less interest in? What is the interplay of the various new media platforms? And how do their agendas compare with that of the mainstream press?To answer these questions, the Pew Research Center's Project for Excellence in Journalism has gathered a year of data on the top news stories discussed and linked to on blogs and social media pages and seven months' worth on Twitter. We also have analyzed a year of the most viewed news-related videos on YouTube. Several clear trends emerge.Most broadly, the stories and issues that gain traction in social media differ substantially from those that lead in the mainstream press. But they also differ greatly from each other. Of the 29 weeks that we tracked all three social platforms, blogs, Twitter and YouTube shared the same top story just once. That was the week of June 15-19, when the protests that followed the Iranianelections led on all three.Each social media platform also seems to have its own personality and function. In the year studied, bloggers gravitated toward stories that elicited emotion, concerned individual or group rights or triggered ideological passion. Often these were stories that people could personalize and then share in the social forum – at times in highly partisan language. And unlike in some other types of media, the partisanship here does not lean strongly to one side or the other. Even on stories like the Tea Party protests, Sarah Palin and public support for Obama both conservative and liberal voices come through strongly.On Twitter, by contrast, technology is a major focus –with a heavy prominence on Twitter itself – while politics plays a much smaller role. The mission is primarily about passing along important –often breaking –information in a way that unifies or assumes shared values within the Twitter community.And the breaking news that trumped all else across Twitter in 2009 focused on the protests following the Iranian election. It led as the top news story on Twitter for seven weeks in a row – a feat not reached by any other news story on any of the platforms studied.YouTube has still other characteristics that set it apart. Here, users don't often add comments or additional insights but instead take part by selecting from millions of videos and sharing. Partly as a result, the most watched videos have a strong sense of serendipity. They pique interest and curiosity with a stron g visual appeal. The “Hey you've got to see this,” mentality rings strong. Users also gravitate toward a much broader international mix here as videos transcend language barriers in a way thatwritten text cannot.Across all three social platforms, though, attention spans are brief. Just as news consumers don't stay long on any website, social media doesn't stay long on any one story. On blogs, 53% of the lead stories in a given week stay on the list no more than three days. On Twitter that is true of 72% of lead stories, and more than half (52%) are on the list for just 24 hours.And most of those top weekly stories differ dramatically from what is receiving attention in the traditional press. Blogs overlap more than Twitter, but even there only about a quarter of the top stories in any given week were the same as in the “MSM.”Instead, social media tend to home in on stories that get much less attention in the mainstream press. And there is little evidence, at least at this point, of the traditional press then picking up on those stories in response. Across the entire year studied, just one particular story or event –the controversy over emails relating to global research that came to be known as “ Climate-gate ” – became a major item in the blogosphere and then, a week later , gaining more traction in traditional media.These are some conclusions drawn from one of the first comprehensive empirical assessments of the relationships between social media and the more traditional press.The study examined the blogosphere and social media by tracking the news linked to on millions of blogs and social media pages tracked by Icerocket and Technorati from January 19, 2009, through January 15, 2010.It also tracked the videos on YouTube's news channel for the same period. It measured Twitter by tracking news stories linked to within tweets as monitored by Tweetmeme from June 15, 2009, through January 15, 2010.Among the specific findings:Social media and the mainstream press clearly embrace different agendas. Blogs shared the same lead story with traditional media in just 13 of the 49 weeks studied.Twitter was even less likely to share the traditional media agenda – the lead story matched that of the mainstream press in just four weeks of the 29 weeks studied. On YouTube, the top stories overlapped with traditional media eight out of 49 weeks.The stories that gain traction in social media do so quickly, often within hours of initial reports, and leave quickly as well. Just 5% of the top five stories on Twitter remained among the top stories the following week. This was true of 13% of the top stories on blogs and 9% on YouTube. In the mainstream press, on the other hand, fully 50% of the top five stories one week remained a top story a week later.Politics, so much a focus of cable and radio talk programming, has found a place in blogs and on YouTube. On blogs, 17% of the top five linked-to stories in a given week were about US government or politics, often accompanied by emphatic personal analysis or evaluations. These topics were even more prevalent among news videos on YouTube, where they accounted for 21% of all top stories. On Twitter, however, technology stories were linked to far more than anything else, accounting for 43% of the top five stories in a given week and 41% of the lead items. By contrast, technologyfilled 1% of the newshole in the mainstream press during the same period.While social media players espouse a different agenda than the mainstream media, blogs still heavily rely on the traditional press –and primarily just a few outlets within that – for their information. More than 99% of the stories linked to in blogs came from legacy outlets such as newspapers and broadcast networks.。

高中生英语作文《传统媒体与新媒体的竞争》(中英文版)Title: The Competition between Traditional Media and New Media In this modern era, we are witnessing a fierce competition between traditional media and new media.Traditional media, including newspapers, magazines, radio, and television, have been ingrained in our lives for decades.However, with the advent of the internet and digital technology, new media platforms such as social networks, blogs, and online videos have gained immense popularity.This essay will explore the competition between these two types of media and discuss their respective advantages and disadvantages.Traditional media has a long-standing reputation for its credibility and professionalism.Journalists in traditional media outlets are required to undergo rigorous training and adhere to ethical standards to ensure the accuracy and fairness of their reports.Moreover, traditional media outlets often have established editorial teams and resources to cover stories in-depth, providing readers with comprehensive and well-rounded information.On the other hand, new media has brought about significant changes to the media landscape.It allows for greater democratization of information, enabling anyone with an internet connection to create and share content.This has led to a more diverse and fragmented mediaenvironment, where different voices and perspectives can be heard.New media also provides opportunities for interactivity and community engagement, allowing users to comment, share, and discuss articles, videos, and other forms of content.Despite their differences, both traditional and new media have their strengths and weaknesses.Traditional media's credibility and professionalism are often questioned due to its potential bias and monopoly on information.Moreover, its reach is limited by the physical distribution of newspapers, magazines, and the coverage area of radio and television stations.In contrast, new media's accessibility and interactivity make it a popular choice among younger generations.However, the spread of misinformation and the lack of editorial oversight in new media platforms are significant concerns.The competition between traditional and new media has led to a shift in the way people consume news and information.Many traditional media outlets have had to adapt to the changing landscape by embracing digital technology and online platforms.This has allowed them to reach a wider audience and engage with readers in new ways.At the same time, new media platforms are also facing challenges, such as the need for sustainable business models and the regulation of harmful content.In conclusion, the competition between traditional and new media isa reflection of the evolving media landscape.While traditional media brings credibility and depth to the table, new media offers accessibility and interactivity.Both have their advantages and disadvantages, and it is essential for consumers to be discerning in their media diet.As we move forward, it is crucial for traditional and new media players to learn from each other and collaborate to provide accurate, diverse, and engaging content to the public.。

网络媒体和传统媒体英语作文英文回答：The advent of the internet and digital technology has significantly transformed the media landscape, leading to the emergence of network media as a formidable force alongside traditional media. While both platforms offer unique advantages and cater to different audiences, their respective strengths and weaknesses play a crucial role in shaping the way we consume and interact with information.One of the primary advantages of network media is its accessibility and immediacy. With the widespread availability of smartphones and internet connectivity, individuals can access news and information from anywhere at any time. Social media platforms, news websites, and online video streaming services provide real-time updates and enable instant sharing of content, allowing users to stay informed on current events and engage in discussions with others.Moreover, network media offers a greater degree of interactivity and audience participation. Online forums, comment sections, and social media platforms empower users to express their opinions, share their thoughts, and interact with journalists, experts, and fellow readers. This interactive nature fosters a sense of community and encourages a more participatory approach to news consumption.However, network media is not without its drawbacks. One significant concern is the issue of fake news and misinformation. The lack of editorial oversight and the ease with which false or misleading information can spread online pose challenges to the credibility and reliability of network media content. Additionally, the fast-paced nature of the internet and the constant bombardment of information can lead to information overload and difficulty in discerning reliable sources.Traditional media, on the other hand, has long been established as a trusted and authoritative source of newsand information. Newspapers, television, and radio broadcasts undergo rigorous editorial processes to ensure accuracy and credibility. Established media organizations employ experienced journalists and fact-checkers who thoroughly research and verify information before it is disseminated to the public.Moreover, traditional media offers a more in-depth and comprehensive coverage of news and current events. While network media often provides quick snippets of information, traditional media outlets dedicate significant time and resources to investigative journalism, long-form articles, and in-depth analysis. This level of detail allows for a deeper understanding of complex issues and broader perspectives on important topics.However, traditional media can be criticized for being less accessible and less responsive to the changing needs of audiences. Physical distribution limitations and production schedules often result in delays in news dissemination. Additionally, traditional media organizations have historically been slow to adapt to thedigital age, which can limit their reach and relevance among younger audiences who prefer to consume news online.In conclusion, both network media and traditional media offer distinct advantages and cater to different audiences. Network media provides accessibility, immediacy, and interactivity, while traditional media maintains a reputation for credibility, in-depth coverage, and authoritative reporting. While each platform has its own strengths and weaknesses, the choice of which to rely on ultimately depends on the individual's information needs, preferences, and critical thinking skills.中文回答：随着互联网和数字技术的兴起，媒体格局发生了重大变化，网络媒体作为一股强大力量与传统媒体并驾齐驱。

关于新媒体的外文文献一、介绍新媒体是指利用互联网、移动通信和数字技术等新兴传媒平台进行信息传播和交流的一种媒介形式。

本文将从不同角度分析新媒体的影响以及其在当代社会中的重要性。

二、新媒体与传统媒体的对比2.1 媒体形式•传统媒体：报纸、电视、广播等传统形式的媒体主要通过纸质或电信号等载体传递信息。

•新媒体：互联网、社交媒体等新媒体形式更加多样和灵活，可以通过文字、图片、视频等多种方式传达信息。

2.2 参与度和互动性•传统媒体：传统媒体主要是单向传播，受众通常是被动接受信息。

•新媒体：新媒体具有较高的参与度和互动性，用户可以主动参与、评论和分享内容，为信息传播带来了更多可能。

2.3 时效性和传播范围•传统媒体：传统媒体的传播速度较慢，而且受到地域限制，覆盖范围有限。

•新媒体：新媒体的传播速度快，可以实时更新信息，并且覆盖范围广泛，能够同时影响全球各地的用户。

2.4 营销和广告方式•传统媒体：传统媒体主要通过平面广告、电视广告等方式进行营销，价格相对较高。

•新媒体：新媒体为企业提供了更多的营销渠道，可以通过社交媒体营销、influencer合作等方式与目标受众更直接地互动。

三、新媒体的影响及重要性3.1 新闻报道和信息传播•新媒体使新闻报道更加立体、多元化，也提供了更多渠道让信息传播均衡和公正。

•新媒体的广泛传播范围让新闻更加及时，可以迅速传播重要的社会事件和突发新闻。

3.2 社交互动和人际关系•社交媒体成为人们日常生活中重要的交流工具，强化了人与人之间的联系和互动。

•通过新媒体平台，人们可以轻松地分享生活、观点和意见，拓宽了社交圈子的范围。

3.3 商业和市场发展•新媒体为企业提供了更多的广告和营销渠道，能够更准确地定位目标受众。

•通过新媒体平台，企业可以主动与消费者进行互动，了解他们的需求和反馈，进一步提升产品和服务。

3.4 政治和社会变革•新媒体在政治和社会领域的影响也日益显著，为民众表达意见和参与公共事务提供了便利途径。

新媒体外文文献翻译最新译文3000多字文献出处：Kahn R. Commercial space interior design in the new media art [J]. New media & society, 2021,12(5): 87-97. 原文Commercial space interior design in the new media artKahn RAbstractNew media technology and new media art has brought new development spacefor contemporary art and design, it not only changed the traditional form of artistic creation and performance, has also created a new aesthetic experience. The emergence of new media art is broke through the limitation of thetraditional information media, in a whole new way of communication and interaction, constantly enrich people's visual experience, affects the way people live. New media art, in succession on the basis of some concept and characteristics of traditional art, the use of new technology and new artistic thinking innovation and make it with a new artistic features and aesthetic rule. The rapid development of new media and new media art, make its and other new technology, new art, gradually permeated every aspect of People's Daily life, also in different field of art and design has a considerable influence and impact on commercial space design is one of the important items. Keywords: new media art, commercial space design, interior design 1 IntroductionNew media art, as a kind of new science and technology and art means start seeping into the modern commercial space design. In People's Daily life has been completely replaced by sign language and imitating the visual semantic environment, the development, and innovation of new media art, and profound changes the traditional media art forms. And the resulting a series of new media art forms and consciously or unconsciously to the design of commercial space methods produced the profound influence. In the new media art in idea,art form, or creative ways can be called a revolution art, also, new media art injected \vitality\for commercial space design, and the influence of new media art, modern commercial space design is changing consciously or unconsciously.2 Literature reviewNew media (New media) concept in 1967 by American gold mark was the firstto put forward. The so-called new media is compared with the traditional media. Since then, different scholars from different angles about the concept of newmedia to understand: the scholar thinks, new media is a relative concept, the new media usually refers to the time later, to appear on the function or there is some difference with both media according to the characteristic of media; Also some scholars from the view of the new media has the characteristics of digital think that based on digital technology in the field of media use of new media form is new media; Some scholars also see the new media of the Internet technology applied to rely on, new media is based on the Internet to implement many-to-many or point-to-point transmission, which has the function of interact with the user interactions such as media style. The new media theorist, Norwich discuss is indications in the book of new media language on the basis of the computer of the significance of the new media. Norwich viewed our time in a critical period of a new media revolution, all types of media, are deeply influenced by computer media. Some experts put forward new media means that constitute the basic elements of different from the traditional media forms of media. 3 The development of new media art and its artistic features 3.1 The development of new media artSince the 20th century, modern science and technology rapid development, changed the way people see the world, to know the world, also affect the people and society, and others, and the environmental communication mode and thinking habits, at the same time, the progress of science and technology also promotes the development of philosophy and aesthetics thought, in the field of social science, modernism and post-modernism ideological trend beginning, information science and technology revolution and promoted, such as telecommunications, radio and television, the production of new technology such as computer and Internet, makes great changes have taken place in information dissemination tool in the, this, work together to promote the innovation and development of art and art form of diversification.New media art in the 20th century, art and technology innovation and development under the macro background of birth. Known as \show any video projector, was in 1962, created by korean-american artist name June Paik installation art works; “Reada ble city\is a way for a city to instant readable image text of interactive computer device, in 1988, completed by lattice Ronnie Vader creation; In 1996, Christopher try to Berlin tower packing art practice confusing, surprise; Costa, application of digital technology in 1999 \these new technologies and new ideas become the dominant form of contemporary artists to show themselves, to give people a kind of new aesthetic standard, bring a kind of brand-new, with traditional visual experience completely different visual experience.The development of new media art profoundly embodies the perfect combination of science and art, science and technology in a certain extent affect and promote the generation and development of art, artistic development and results also promote and influence the progress of science and development. Can say, new media art has become widespread in the sense of scientific technology practice and the combination of art and culture, new media artbroke through the traditional art creation technique and standard, the science and technology and the new medium of information dissemination of and rely on, make new media art can build on fresh and special atmosphere, the breakthrough and innovation constitute the unique artistic connotation of new media art.3.2 The characteristics of new media art InteractiveNew media art \of interactive technology and art.Interaction isessentially two-way transmission of information and communication, interactive changed the way traditional one-way information dissemination media, the audience is no longer a passive receiver. New media art with the aid of advanced technology, make communication between people and the media of materialized and influence each other, the real-time interactive features of new media art, expand the art activities, to enrich the content of the worksof art, innovation mode of artistic creation. NonlinearNonlinear editing system adopted by the special vocabulary, is against the traditional linear editing mode. In the process of traditional linear editing, is usually in chronological order to material search and the recording,editing and nonlinear editing method to random record or read information, breaking the original information edit form. New media art creation idea and performance forms, draw lessons from this kind of flexible, open and dynamic information edit form, reflect the nonlinear characteristics of narrative art. Virtual sexWith digital technology to achieve the new media art of time and space of virtual reality. New media art with the help of digital, we reconstruct the familiar perception of the environment, make the audience's perception system into quite a degree of the actual situation of scene, virtual sex: the transformation of the relationship between art and life is no longer theartistic life in return, but life imitating art. 4 Apply to commercial space interior design of the new media art 4.1 The modern commercial spaceAlong with the development of commodity economy and the society, the modern commercial space in terms of scale, function and diversity are far beyond the category of the past, \developed into a set of shopping, entertainment, leisure is a body comprehensive architectural space, to meet customers different business needs, commercial space and become a part of the city's public communication space, for information exchange, distributed inthe city, and facilitate the people in social activities. Commercial space along with the rapid development of social economy, the scale size expanded significantly, complete functions gradually perfect, in order to satisfy the functional requirements of commercial space, rich commercial space ofspiritual experience, give priority to in order to meet the goods display, in order to promote product sales for the purpose of space environment design, commercial space design was born. Commercial space design and people's ability to affect the environment function, visual order given environment ability and the ability toimprove the quality of human environment and the decoration level isclosely linked. Modern commercial space design should be on the premise ofmeet the demand of business development, set up business platform, combining innovation and modernity, build a satisfy people business activities of the space environment. 4.2 The combination of new media art and commercial space designNew media art is the product of science and technology and art interactive fusion, has realized the unity of science and technology and artistic thinking. The two sides of the science and art are not necessarily antagonistic. On the contrary, in most cases is the dialectical unification between the two. The progress of science and technology, provides the realistic conditions for the development of art and technology, and the progress of art, in turn, the cause for reflection and summary, science and technology set new requirements forthe development of science and technology and the reference coordinates at the same time, and to provide scientific and technological progress theintellectual support and spiritual sustenance.New media art technology personalized aesthetic pursuit, just the response to the current commercial space design of new technology, and the design ofthe mass aesthetic appeal. Technology constantly updated and progressive sense of art, provides the commercial space design of perfect combination of art and practical design, commercial space in the novel with the help of science and technology progress to create fantasy, having a unique style of the spaceenvironment at the same time, both in art and design meets the needs of people to make effective response to this proposition. Under the influence of new media art, works of modern commercial space design first need to new media art aesthetic, artistic thinking as a guide, to establish the ideas and methods of commercial space design, this also is the soul of the design and the kernel, and then by technical means, to find the most clever and perfect solution, to complete the design work. Artistic thinking is the spirit and soul of the new media art, technology is the new media art of bone and flesh, the two complement each other, to promote the innovation and practice of the new media art.Using advanced technology, new media art has realized the multidimensional nature of the display, virtualization and intuitive. New media art images or boring text感谢您的阅读，祝您生活愉快。

关于新媒体的外文文献With the emergence of new media, people can now connect with each other more easily than ever before. In recent years, the internet has become the most powerful tool for communication and information sharing. Social media platforms like Facebook, Twitter, and Instagram have transformed theway we interact with each other. This paper will provide an overview of the impact of new media on society.Firstly, new media has revolutionized the way we access information. The internet has become the most popularplatform for accessing information, and search engines like Google have made it easy to find information on any topic. Social media has also played a significant role in the dissemination of news and information. Through social media, individuals can share news, opinions, and updates with their friends and followers. The ability to share informationquickly and easily has made it easier for people to stay informed.Secondly, new media has changed the way we communicate. Social media has made it easier for people to connect with each other, regardless of their location. Platforms like Facebook, Twitter, and Instagram have become the primary way for people to communicate with their friends, family, and colleagues. These platforms have also made it easier for people to meet and socialize with new people, creating new opportunities for social interaction.Thirdly, new media has affected the way businesses operate. The rise of e-commerce has made it easier forbusinesses to sell their products and services online. Social media has also become an important marketing tool, allowing businesses to access a wider audience and connect with new customers. The ability to interact with customers and potential customers directly has become a crucial aspect of business success in the digital age.In conclusion, the impact of new media on society has been profound. The internet and social media have transformed the way we access information, communicate with each other, and conduct business. While there are certainly challenges associated with new media, its benefits are undeniable. As we continue to embrace new technologies, it is important that we also consider the impact they have on our lives and our communities.。