商务英语Introduction

第一种、介绍信 Letters of Introduction实例之一：Dear Mr. / Ms。

,This is to introduce Mr。

Frank Jones, our new marketing specialist who will be in London f rom April 5 to mid April on business. We shall appreciate any help you can give Mr. Jones a nd will always be happy to reciprocate. Yours faithfully尊敬的先生/小姐，现向您推荐我们的市场专家弗兰克·琼斯先生。

他将因公务在四月15日到四月中旬期间停留伦敦。

我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报.您诚挚的实例之二：Dear Mr. / Ms,We are pleased to introduce Mr。

Wang You， our import manager of Textiles Department 。

Mr. Wang is spending three weeks in your city to develop our business with chief manufa ctures and to make purchases of decorative fabrics for the coming season. We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need。

Yours faithfully尊敬的先生/小姐，我们非常高兴向您介绍我们纺织部的进口经理王有先生。

新视野商务英语综合教程 1 Unit 31. IntroductionIn this document, we will explore Unit 3 of the New Horizon Business English Comprehensive Course. This unit focuses on various aspects of business communication, including telephone skills, negotiation strategies, and presentation techniques. By mastering the content of this unit, learners will enhance their proficiency in business English and improve their ability to effectively communicate in the professional world.2. Unit OverviewUnit 3 consists of four main sections:2.1 Telephone SkillsIn this section, learners will be introduced to essential telephone skills necessary for effective business communication. They will learn how to answer and make professional phone calls, take messages accurately, and handle difficult phone conversations. This section also covers common telephone phrases and etiquette, enabling learners to develop confidence and professionalism in their telephone communication.2.2 Negotiation StrategiesNegotiation plays a crucial role in business transactions. In this section, learners will learn about different negotiation strategies and techniques, such as creating win-win situations, establishing goals, and effectively communicating their positions.Through case studies and role-plays, learners will have the opportunity to apply these strategies and enhance their negotiation skills.2.3 Presentation TechniquesPresentations are a key component of business communication. This section focuses on developing effective presentation skills, including structuring presentations, using visual aids, and delivering engaging speeches. Learners will also learn how to handle questions and maintain audience engagement. Through practice presentations, learners will gain confidence and proficiency in delivering impactful presentations.2.4 Review and AssessmentThe last section of Unit 3 is dedicated to reviewing the key concepts and skills covered in the previous sections. Learners will have the opportunity to reinforce their understanding through quizzes, discussions, and group activities. This section provides a comprehensive assessment of the knowledge and skills acquired throughout the unit.3. Learning ObjectivesBy the end of Unit 3, learners are expected to:•Demonstrate effective telephone skills, including answering and making professional phone calls.•Apply negotiation strategies and techniques to reach win-win outcomes in business negotiations.•Develop and deliver engaging presentations using appropriate techniques and visual aids.•Effectively handle questions and maintain audience engagement during presentations.•Review and consolidate the knowledge and skills acquired in Unit 3.4. ResourcesTo support the learning process, Unit 3 provides various resources:•Textbook: The core resource for the unit, providing comprehensive explanations and examples of the concepts covered.•Audio Materials: Supplementary audio materials to practice listening skills and familiarize learners with real-life business scenarios.•Workbook: Exercises and activities to reinforce learning and provide additional practice opportunities.•Online Resources: Access to online resources, including interactive quizzes, discussion forums, and additional learning materials.5. ConclusionUnit 3 of the New Horizon Business English Comprehensive Course provides learners with essential skills and knowledge for effective business communication. By mastering telephone skills, negotiation strategies, and presentation techniques, learners will be equipped with the tools necessary to excel in the professional world.With the resources provided, learners can engage in active learning and practice to ensure optimal comprehension and skill development.。

Unit 1 Introductions and greetings 介绍和问候n。

加,加法除了.。

之外n。

广告vi。

使用计算机n. (正式）会议,讨论会n。

奶油,乳脂n。

装置，设备，机件adj. 电子的n。

电子学n. 表达，词组n. 问候,招呼n. 客人，（住旅店的）房客n。

总部,总公司n. 信息n. 介绍，引见n. 股份有限公司adv. 几乎，将近n。

企业,业务n. 拥有,有n. 人事部门，人事科（或处等)vt。

登记姓名，报到n. 回答,答复n. 周末adj。

世界范围的，全世界Unit 2 Occupations 职业n。

会计师,会计人员adj。

管理的，行政的n. 行政管理人员n. 图，图表adj. 办公室工作的，职员的n。

电子邮件n. 公司,企业n. 主管人员，行政人员n. 出口，输出n。

传真传真号vt. 安装n。

市场营销adj. 市场营销的营销部n。

职业，工作n。

百分比，百分数adj。

从事专门职业的,职业的n. 接待员n。

（复）销售额，销售工作，销售部门n. 销售经理n。

新加坡n. （计算机的）软件n. 监督（人)，监工adj. 技术性（的）n. 劳动人口，劳动力工程师打字员n。

成果，产品Unit 3 companies 公司n. 广告n. 航空航天工业（技术)adj。

每年的n. (机构)分部，分号，分行n. 小册子n. 餐饮业务adj。

化学的n. (复）化学制品n。

消费者，顾客vt。

与……(建立）联系n. 说明，描写，形容vt. 描述，形容;描绘vt。

分配,分送，分发，1分销n. 雇员，雇工vt. 把…装入信封(或包裹等）,装有兹附上n. 工程学，工程n. 环境，生态环境vt.；vi. 出口n. (人造）纤维adj。

金融的，财政的金融服务n. （由若干企业或公司组成的)集团n. 保险adj. 有磁性的，有吸引力的n。

（尤指大量的）制造，制造业adj. 海的,航海的n。

（medium的复数）媒介物,新闻媒介adj。

商务英语写作辅导资料四主题：对Unit 4备忘录(Memos)知识点的补充学习时间：2013年4月22日－4月28日内容：1. Introduction（概述）1) A memo is a clear, short, effective and concise document that allows you to communicate your ideas and initiatives in writing. It is commonly used for routine matters. It can be used for conveying messages in writing for comments. Memo may be sent upward, downward, or laterally within the organization. Most information transmitted within the office is by memos.备忘录是一种清楚、简短、有效、简明传达观点和行动方案的文书。

通常用于日常工作，可用于传递信息，发表意见。

还可上呈上级，下发内部各部门。

办公室内部的大部分信息都是靠备忘录传递的。

2) Memos and lettersMemos and letters are the two most common types of business communication.相同点：They communicate information and are commonly used in the world of business writing.不同点：Letters communicate with someone outside the organization. Memos are almost used to send information to colleagues, workers in other departments, and management personnel within an organization. The other important differences lie in:a. Memos are usually unceremonious in style;b. Memos are normally used for non-sensitive communication (communication to which the reader will not have an emotional reaction);c. Memos are short and to-the-point;d. Memos have a direct style;e. Memos do not have a salutation;f. Memos do not have a complimentary closing;g. Memos have a specific format that is very different from a business letter;h. Except for memos that serve as informal reports or instructional documents, the standard business memo format is not more than one page long.2. Memo format（备忘录格式）（本课重点）Standard memos are divided into segments to organize the information and to help achieve the writer’s purpose.1) Heading segment（标题部分）The heading segment follows this general format:TO: (readers’ names and job titles)FROM: (your name and job title)DATE: (complete and current date)SUBJECT: (what the memo is about, highlighted in some way)2) Opening segment（开始部分）The purpose of a memo is usually found in the opening paragraphs and is presented in three parts: the context and problem, the specific assignment or task, and the purpose of the memo.a. The context is the event, circumstance, or background of the problem you are solving.b. In the task statement you should describe what you are doing to help solve the problem.c. Finally, the purpose statement of a memo gives your reason for writing it and forecasts what is in the rest of the memo.3) Summary segment（总结部分）This segment provides a brief statement of the key recommendations you have reached. These will help your reader understand the key points of the memo immediately. This segment may also include references to methods and sources you have used in your research, but remember to keep it brief.4) Discussion segments（讨论部分）The discussion segments are the parts in which you get to include all the juicy details that support your ideas.a. Begin with the information that is most important. This may mean that you will start with key findings or recommendations.b. Start with your most general information and move to your specific or supporting facts.5) Closing segment（结尾部分）Now you’re almost done. After the reader has absorbed all of your information, you want to close with a courteous ending that states what action you want your reader to take. Make sure you consider how the reader will benefit6) Necessary attachments（必要的附件）Make sure you document your findings or provide detailed information whenever necessary. You can do this by attaching lists, graphs, tables, etc. at the end of your memo.3. 例题（本课难点）Sample 1MEMOTo: Helen Douglas, Production DirectorFrom: John Peterson, Chief ExecutiveDate: September 18, 2007Subject: Production for Machinery for Machine ShopAs you know the company is contemplating opening a new machine shop in thenear future. Our operations have been expanding so rapidly that such a development now appears inevitable. There are a number of questions, which we need to be thinking about and I would be grateful to hear your opinion on the idea.1) As to the choice of new machinery I would like to know whether you think we should buy or hire new equipment.2) Closely connected with the purchase or hire of machinery is the matter of maintenance. We also need to be discussed. How many new staff will be required, for example?4) At the same time I would appreciate it, if you could provide me with estimates of the probable working life of the equipment, which you propose.Could you please let me have your preliminary thoughts on the questions in time for our meeting next week?Sample 2MemoTo: All employees in food and beverage and FOH services.From: Tomas Luis, General ManagerDate: 29 July 2007Subject: Wear Top Pocket IDIt has come to my attention that staff have not been wearing top pocket IDs in the summer months (Opening segment). This is standard for all staff (Discussion segment). If you have lost your ID, please pick up a new one immediately from Personnel. It is a disciplinary offence not to wear ID whether in summer or winter (Closing segment).4. Useful Expressions1) As a result of yesterday’s meeting, I suggest we follow the project schedule listed below.2) This memo responds to your request that the weekly meeting be moved from 9 a.m. to 10 a.m.3) This memo presents my impressions of the meeting last week.4) This memo presents my findings of my visit to the computer lab at Clark C252.练习题（重点练习）1. It is important to write a good subject line in your memo. Read the memo below, and write a subject line for it.MemoTo: General Office ManagerFrom: Senior Service EngineerDate: 23 September 2007Subject: __________________________I have just been informed by our Cleaning Staff that a considerable quantity of cleaning equipment and fluid has recently gone.Let me say that I take a very serious view of theft, if the theft is what it is.Anyone found in possession of company materials or equipment outside work hours will be dismissed. We shall also prosecute.We must stop theft now. If it continues, we all pay the price.2. The following extract is from a telephone call. Suppose that you wanted to send a memo instead of making the telephone call. Please write the body part of the memo.Hello, Mr. Chan? This is William Tsang here. Yes, Senior Accounts Supervisor. Look, Mr. Chan, I’m afraid I made a slight mistake in the figures I sent you recently. Yes. Well, not really my fault. The computer was down. You know how these things are ... Would you like me to send over the revised figures? You would. OK.3. Write a memo based on the following information.Suppose that you (Tony Party) are a supervisor of a big company. The chief of operations (David Green) wants to adopt the “punch-in”system to increase productivity. You write a memo which covers the following issues:1) You agree with David in terms of increasing productivity in the company;2) You express doubt that “punch-in” system can tighten control over employees and increase productivity;3) You would like to meet David to discuss other means of incentives.答案：1. Subject: Missing cleaning supplies2. Body part: I’m afraid I made a slight mistake in the figures I sent you recently. This mistake was due to the computer system being out of operation. Please tell me if you need the revised figures.3. MemoTo: David Green, Chief of OperationsFrom: Tony Party, SupervisorDate: March 22, 2007Subject: Comments on the “Punch-in” SystemThis is further to your memo dated March 20, 2007, in which you proposed that employeesI fully agree with you that we must increase productivity. As far as your proposal is concerned, I don’t think we would have a tighter control over the employees if the “punch-in” system is adopted. I personally think that, to accomplish this, we should give the employees more incentives to work faster. I feel that if we (the supervisors) could meet with you, we could discuss different possibilities to create such incentives.Your consideration of this suggestion would be appreciated.T. P.。

1-1I`d like you to meet the new secretary.A:Hello,Mary,I`d like you to meet the new secretary,Miss Anderson.Have you two meet before? B: No,I don`t think we have.How do you do,Miss Anderson?C:How do you do?By the way what`s your last name,please?B:Baldwin,but please call me Mary.C:Hmm.And call me Shirley.A:Mary,Shirley and you will obviously be working in close contact together.B:Welcome to our department,Shirley. I hope you`ll like the work here.C:Oh, I`ve been looking forward to working here. I`ll surely like it and need your help.1-2How do you do?A:How do you do ?Mr,Williams.B:How do you do?MR.,Golden.A:Do sit down,please.B:Thank you .A:Now,let me tell you something about the job.Since our production has been expanded,we plan to increase our advertising.B:What would my work involve?A:Y ou`d be responsible to me for all advertising and to Mr.Smith for public relations.Y ou would brief the agency,whoever it is ,on the kind of advertising campaign we want.1-3Do you know when I`ll be starting?A:Is this your first visit to our office?B:Yes, I was hired by the Personnel Section and told to report here to work as a secretary.A:Oh,I see .I`ll tell Mr.Smith that you`ve arrived and he`ll inform you on where you`ll be assigned to work.B:Thank you.Do you know when I`ll be starting?A:I believe you`ll be starting today.B:I see.1-4Where is my desk?A: How do you do? My name is Tom.B: How do you do? I am Janet.A: I`ll be training you for this position, so if you have any question, please feel free to ask me. B: Thank you.A: Y ou`ll be assigned to the Overseas Orders Section.B: Where is my desk?A: Y our desk will be next to Mr. Smith`s. He`s the section chief. Mr. Smith is very strict onappearance and punctuallyB: I`ll remember that.1-5I think I can do that well.A:Have you got any experience in advertising,Mr Williams?B:Yes,I have been working in the Public Relations Section of PVE Company for the past two years.A:Y ou seem to have the ringht kind of experience.I think you`d do the work well.B:Thank you.A:I`d like you to plan the advertising campaign.Is that O.K.?B:I think I can do that well.A:V ery good.1-6By the way, my name`s Rex Smith.A: Hi, nice party, isn`t it?B: Yeah, really. The performances are wonderful and the food`s terrific.A: By the way, my name`s rex smith.B: Nice to meet you. I`m Bob Wilson.A: I`m glad to meet you, too. Do you work for the company?B: Yes. I`m in the Personnel Department.A: Oh, do you? Do you know Mr. Jim Harris? He`s my friend. He`s also in your department. B: Oh, sure. Jim`s my friend too.1-7It`s my pleasure to be hereA:Dr.Smith,I`d like you to meet Mr.Wu,director of our research institute.B:How do you do,Mr.Wu?C:How do you do,Dr.Smith?I`m very glad that you`ve come.B:It`s my pleasure to be here.C:I hope you`ll enjoy yourself here.B:I will .Thank you.1-8Hello! My name is Tong Chen.A: Hello! My name is Tong Chen.B: Hello! I`m Bob Hope.A: Where are you from?B: I`m from the State of Ohio in the United States.A: I`m not familiar with that part of the United States. Where is it?B: It`s one of the mid-western states on the Great Lakes in the north.A: How long have you been in Dalian, Bob?B: I have been here for only four months.A: Are you doing business here?B: Yes. I work for Good Y ear, Dalian as a department manager. 1-9I`ve seen him but we haven`t met.A:Mr.Stone,did I introduce you to Mr.Hart?B:No,you didn`t. I`ve seen him but we haven`t met.A:Well,this is Beef Hart.And Mr.Hart,this is Walt Stone.B:Nice to meet you,Mr.Hart.C:Glad to meet you ,Mr.Stone.A:Mr.Stone is running a big company.C:Yes,I`ve read a lot about your company from the newspaper. 1-10I`ve heard a lot about you.A:Linda,come here and meet Bill.B:Hi,Bill.C:Hi,Linda.B:I`ve heard a lot about you.C:What did you hear about me?B:Mary says everything about you is perfect.C:Is it true ,Mary?A:She is kidding.1-11Could you introduce yourself?A: May I introduce Mr. Sellers? He`s just joined us.B: Nice to be with you.A: Now, could you introduce yourself?C: Hi, I`m Linda smith, the secretary.D: I`m George Allen, in charge of typing.E: My name is Harry White, involved in public relations.B: I`ll appreciate your assistance in the future.C,D,E: No problem.1-12Allow me to introduce my good friend.A:Mr.Smith,allow me to introduce my good friend,Bill.B:How do you do,Bill?C:How do you do ,Mr.Smith.A:Mr.Smith,Bill is a very good soccer player and he has played it for years.B:Has he? I like watching soccer games.C:Will you come and watch us play some day,Mr.Smith?B:Yes, I will.Thank you.1-13It`s my first day here.A: Hello, I`m Linda Song.B: Hello, I`m Jack Zhou.A: Nice to meet you, Mr. Zhou. It`s my first day here.B: Is it? Which university are you from?A: Dalian University of Technology. What about you?B: Me too. We are from the same university.A: What a small world!1-14What a coincidence!A: Well, aren`t you a new comer here?B: Yes, My name is Linda.A: How do you do, Linda? I`m Larry, and I work in the office next door.B: How do you do, Larry?A: Where are you from?B: I`m from Xianmen.A: Are you? I have a good friend from Xianmen. His name is Summer.B: What a coincidence! He`s alos my friend. I saw him yesterday.1-15Let me introduce you to the head here.A: Let me introduce you to the head here, Sunny.B: Thank you.A: Mr. Smith, this is Sunny Fang, She`s just here.C: How do you do, Miss Fang?B: How do you do, Mr. Smith?C: Larry is a maser hand here. Y ou may ask him for help when you have some problems. B: I will. Thank you, Mr. Smith. Thank you, Larry.A: My pleasure.1-1你好，玛丽，我想让你跟新来的秘书安德森小姐见见面。

初级商务英语课文单词整理1. IntroductionIn the field of business, effective communication is essential. This is particularly true when conducting business in an international setting, where language barriers can often arise. One way to overcome these barriers is by learning key vocabulary and phrases commonly used in the business world. In this document, we will provide a comprehensive list of words and terms that are frequently used in introductory business English texts. By familiarizing yourself with these words, you will be better equipped to navigate through basic business conversations.2. Common Business Terms2.1 General Terms•Business: The activity of making, buying, or selling goods or services.•Entrepreneur: A person who starts a business and is willing to take financial risks to do so.•Corporation: A company or a group of people authorized to act as a single entity.•Profit: The financial gain obtained from a business transaction.•Revenue: The total income generated by a business before expenses are deducted.•Risk: The possibility of financial loss or adverse effects.•Investment: The act of putting money into a business or project in order to gain a profit.•Market: A group of potential customers for a particular product or service.2.2 Business Functions•Marketing: The process of promoting and selling products or services.•Sales: The activities performed to sell products or services to customers.•Finance: The management of money, including investments, borrowing, and budgeting.•Human Resources: The department responsible for managing employees, including recruitment, training, and benefits.•Operations: The activities involved in running a company’s day-to-day business.•Logistics: The planning and coordination of the flow of goods and services.•Procurement: The process of obtaining goods or services from external sources.2.3 Business Communication•Negotiation: The process of discussing and reaching an agreement through compromise.•Presentation: A formal talk given to an audience, often accompanied by visual aids.•Meeting: A gathering of people for a specific purpose, such as discussing business matters.•Email: A digital message sent electronically.•Memo: A written message used for internal communication within an organization.•Report: A document that provides information on a particular topic or issue.3. ConclusionMastering the vocabulary and terminology used in the business world is crucial for effective communication in a professional setting. By familiarizing yourself with the words and terms outlined in this document, you will be better equipped to understand and participate in basic business conversations. As you continue your journey in learning business English, remember to practice using these words in context to further enhance your language skills.。