下载文档原格式
PDCA应用案例（市场营销）（美国福特，野马小汽车，40-76万元人民币）对于大部分中国车迷来说，福特野马更多的只是大家茶余饭后热议的经典车，但对于美国人，它却代表了美国人开拓进取、放浪不羁的精神，在美国汽车发展史上到了举足轻重的作用。
1964年，福特汽车公司生产了一种名为“野马”的轿车。
产品一经推出，购买人数就创出美国记录。
各地纷纷成立“野马”车协会，甚至很多商店出售的墨镜、帽子、玩具等都贴上了“野马”的商标。
是谁成功地驾驭了这匹“野马”？是谁塑造了野马轿车的成功营销？着名的营销专家亚柯卡担任福特汽车公司副总裁兼福特部总经理后，便计划生产一种受顾客欢迎的新型汽车，这一想法是对消费市场进行了充分调查分析后产生的。
首先，亚柯卡在欧洲了解福特汽车公司生产的“红雀”牌汽车销售情况时，发现“红雀”汽车太小了，又没有行李箱，尽管省油，但外形不漂亮，不实用。
如不尽快推出一种新型畅销车，公司将有被竞争对手击败的危险。
其次，20世纪60年代，20岁左右的年轻人增长了50%，根据这一统计，公司预计今后10年，整个汽车销售量将大幅度增加。
目标市场主要是年轻人。
再次，随着时代的变化，年纪较大的买主，已从满足于经济实惠的车，转向追求样式新颖的豪华车。
我们看亚柯卡是否在不知不觉中应用了PDCA循环的步骤来解决问题了呢？1.分析现状，找出原因现状是“红雀”牌汽车销售状况不佳，如不尽快推出一种新型畅销车，公司将有被竞争对手击败的危险。
2.分析各种影响因素或原因除去上文所述，造成“红雀”牌汽车销售业绩不佳的原因可能还有很多。
案例中没有详细列举，需要调查人员在具体的环境下具体分析。
3．找出主要影响因素依据本案例，主要影响因素有三条。
“红雀”汽车太小，又没有行李箱，既不漂亮也不实用。
）1．2）20岁的年轻人大幅度增长，他们追求新型时髦轿车。
3）人们已从满足于经济实惠的车，转向追求样式新颖的豪华车。
4．针对主要原因，制定措施计划综合以上信息，公司初步形成了一个新产品轮廓，福特公司要推出一部适合“饥饿市场”的新产品，其特点是式样新，性能好，可载4人，不太重，价格便宜（不超过2500美元）。
1965福特野马砖叔讲解1965福特野马是一款经典而具有标志性的美国跑车，以其强大的动力、魅力四溢的外观和令人兴奋的驾驶体验而广受赞誉。
在本文中，我们将探讨福特野马的起源、设计、驾驶体验以及如何保养这款车，希望能为对这款经典跑车感兴趣的人们提供一些有价值的信息。
福特野马诞生于60年代，是美国汽车工业的一大突破。
这款车首次亮相在纽约世界展览会上，引起了巨大轰动。
福特野马立即成为了美国年轻人的文化象征，象征着自由、刺激和冒险。
福特野马的设计灵感来自于塔形喷气式飞机，独特且动感的外观设计成为了其最大的特点之一。
车头宽大的进气口和尖锐的大灯组合在一起，给人一种凶猛的感觉。
车身流线型的设计和强烈的肌肉线条增添了野马的力量感和速度感。
无论是停在路边还是行驶在公路上，福特野马都能吸引无数目光。
不仅外观吸引人，福特野马的驾驶体验同样令人难忘。
搭载强大的V8引擎，野马拥有出色的加速性能和高速稳定性，带来了令人兴奋的驾驶感觉。
油门一踩，野马瞬间释放出强劲的动力，迅速冲刺而出。
驾驶福特野马，让人感受到速度和力量的交织，享受到纯粹的驾驶乐趣。
虽然福特野马的设计和驾驶体验令人难以抗拒，但是对于拥有这样一款经典车辆的人来说，保养也是至关重要的。
首先，定期进行机油更换和维护，保证引擎的正常运转。
其次，定期检查刹车系统和悬挂系统，确保行车安全。
此外，定期清洗和护理车身，保持亮丽的外观。
最重要的是，遵守交通规则，安全驾驶。
只有正确保养和使用福特野马，才能让这款经典的美国跑车发挥出最佳的性能。
总之，1965福特野马是一款具有标志性的美国跑车，不仅外观设计独特动感，驾驶体验令人难以忘怀，而且保养得当可以时刻保持其最佳状态。
无论是对于喜欢经典汽车的收藏家还是对于追求速度激情的驾驶爱好者来说，福特野马都是一款不可错过的经典之作。
尽情驾驶，感受野马的力量和自由吧！。
MODELMustang EcoBoostMustang GTMustang Dark HorseConstruction/materials Unitized welded steel body,aluminum hood and steel front fenders Unitized welded steel body,aluminum vented hood and steel front fenders Unitized welded steel body, aluminum vented hood and steel front fenders Body style Fastback coupe, convertible Fastback coupe, convertible Fastback coupe Trim levelEcoBoost, EcoBoost Premium GT, GT Premium Dark Horse Final assembly locationFlat Rock, MichiganFlat Rock, MichiganFlat Rock, MichiganENGINE CONFIGURATIONEngine 2.3-liter EcoBoost5.0-liter V85.0-liter V8Configuration Port fuel direct injection turbocharged I-4Dual port fuel direct injection V8Dual port fuel direct injection V8ValvetrainDOHC, Ti-VCTDOHC, Ti-VCTDOHC, Ti-VCTBlock/head material High-pressure cast aluminum block and headCast aluminum block and head with plasma transfer wire arc cylinder liners Steel oil panCast aluminum block and head with plasma transfer wire arc cylinder liners Steel oil panForged connecting rodsDisplacement 137.5 cu. in. (2,300 cc)307 cu. in. (5,038 cc)307 cu. in. (5,038 cc)Bore x stroke 3.30 in. x 4.0 in. (84 mm x 102 mm) 3.63 in. x 3.65 in. (93 mm x 92.7 mm) 3.63 in. x 3.65 in. (93 mm x 92.7 mm)Compression ratio 10.6:112:112:1Induction Twin scroll with overboost Naturally aspirated with dual air boxes and throttle bodiesNaturally aspirated with dual air boxes and throttle bodiesIgnition system Distributor-less with coil-on-plug Distributor-less with coil-on-plug Distributor-less with coil-on-plug DRIVETRAINStandardFront-engine, Rear Wheel Drive with limited-slip differentialFront-engine, Rear Wheel Drive with limited-slip differentialFront-engine, Rear Wheel Drive with limited-slip differentialFuel deliveryPort Fuel & Direct Injection Port Fuel & Direct Injection Port Fuel & Direct Injection Engine control systemPowertrain control modulePowertrain control modulePowertrain control moduleTRANSMISSIONStandard 6-speed manual with rev-matching and no-lift-shift N/AGetrag MT-82Tremec TR-3160Gear ratios:1st - 3.237:1 3.25:12nd - 2.104:1 2.23:13rd - 1.422:1 1.61:14th - 1.000:1 1.24:15th -0.814:1 1.00:16th-0.622:10.63:110-speed automatic Standard with optional SelectShift Optional with standard SelectShift Optional with standard SelectShift 1st 4.696:1 4.696:1 4.70:12nd 2.985:1 2.985:1 2.99:13rd 2.146:1 2.146:1 2.15:14th 1.769:1 1.769:1 1.77:15th 1.520:1 1.520:1 1.52:16th 1.275:1 1.275:1 1.28:17th 1.000:1 1.000:1 1.00:18th 0.854:1 0.854:1 0.85:19th 0.689:1 0.689:1 0.69:110th0.636:10.636:10.64:1Final drive3.15:1 Limited-slip rear axle, 3.55:1 TORSEN Limited-slip rear axle (Performance Package)3.15:1, 3.55:1 Limited-slip rear axle, 3.55:1 TORSEN Limited-slip rear axle (Performance Package with automatic), 3.73 TORSEN Limited-slip rear axle (Performance Package with manual)3.55:1 TORSEN Limited-slip rear axle (with automatic), 3.73:1 TORSEN Limited-slip rear axle (with manual)CHASSIS/SUSPENSIONMustang EcoBoost Mustang GT Mustang Dark HorseConstructionFully unitized steel chassis with fully independent front/rear suspension and perimeter subframe, tower-to-tower brace for Performance Packages. K-brace included on all convertible models, Performance Packages and any model with 20-in. or larger wheels.Front configuration Double-ball-joint MacPherson strut with stabilizer bar and aluminum control arms. MagneRide dampers optional on Performance PackagesDouble-ball-joint MacPherson strut with stabilizer bar and aluminum control arms. MagneRide dampers optional on Performance PackagesDouble-ball-joint MacPherson strut with stabilizer bar and aluminum control arms. MagneRide dampers standardRear configurationIntegral-link independent with coil springs and stabilizer bar. MagneRide dampers optional on Performance PackagesIntegral-link independent with coil springs and stabilizer bar. MagneRide dampers optional on Performance PackagesIntegral-link independent with coil springs andstabilizer bar. MagneRide dampers standard.STABILIZER BAR DIAMETERSPreliminary specifications as of Sept. 22, 2022 and are subject to change. Preproduction model shown. Available starting summer 2023.Mustang EcoBoostMustang GTMustang Dark HorseWHEELSSAFETY/CONTROL SYSTEMSEXTERIOR DIMENSIONSBRAKESTypeFour-wheel power disc brakes with EPB and Electronic Brake Booster and four-sensor, four-channel antilock braking system and AdvanceTrac electronic stability control; drift brake (Performance Package)Four-wheel power disc brakes with EPB and Electronic Brake Booster and four-sensor, four-channel antilock braking system and AdvanceTrac electronic stability control; drift brake (Performance Package)Four-wheel power disc brakes with EPB and Electronic Brake Booster and four-sensor, four-channel antilock braking system and AdvanceTrac electronic stability control; standard drift brakeFront brake configuration/ diameter/thickness/material Standard: 320 x 30 mm vented disc, twin-piston 43 mm floating aluminum calipers;Optional: 390 x 36 mm vented discs, Brembo six-piston 36 mm fixed aluminum calipersStandard: 352 mm x 32 mm vented discs, four-piston 46 mm fixed aluminum calipers;Optional: 390 x 36 mm vented discs, Brembo six-piston 36 mm fixed aluminum calipers390 x 36 mm vented two-piece discs, Brembo six-piston 36 mm fixed aluminum calipersRear brake configuration/ diameter/thickness/materialStandard: 320 x 12 mm solid discs, single-piston 41 mm floating aluminum calipersOptional: 355 x 28 mm vented discs, four-piston 30 mm fixed aluminum calipers Standard: 350 x 26 mm vented discs, single-piston 45 mm floating aluminum calipers Optional: 355 x 28 mm vented discs, four-piston 30 mm fixed aluminum calipers Standard: 355 x 28 mm vented discs, four-piston 30 mm fixed aluminum calipers Pad Material Standard: NAOOptional: Low-metallic Standard: NAOOptional: Low-metallic Low-metallicFront swept area Standard: 467 sq. cm/plate Optional: 768 sq. cm/plate Standard: 576 sq. cm/plate Optional: 768 sq. cm/plate 768 sq.cm/plateRear swept area Standard: 402 sq. cm/plate Optional: 523 sq. cm/plateStandard: 509 sq. cm/plate Optional: 523 sq. cm/plate523 sq. cm/plateSTEERINGTypeSelectable-Effort Electric Power Assisted (EPAS)Selectable-Effort Electric Power Assisted (EPAS)Selectable-Effort Electric Power Assisted (EPAS)Steering modes Normal, comfort, sport Normal, comfort, sport Normal, comfort, sport Ratio15.5:115.5:115.5:1Active featuresOptional MagneRide damping systemOptional MagneRide damping systemMagneRide damping systemMustang EcoBoostMustang GTMustang Dark HorseHEADLIGHTSLED Standard Standard Standard Auto on/offStandard Standard Standard LED daytime running lamps Standard Standard Standard Auto high beamStandardStandard StandardINTERIOR DIMENSIONS(inches unless otherwise noted)Seating capacity Four Four Four Front headroom37.637.637.6Front headroom, convertible 37.637.6—Front legroom, SAE 44.544.544.5Front shoulder room 56.356.356.3Front hip room54.954.954.9Rear headroom, fastback 34.834.834.8Rear headroom, convertible 35.735.7—Rear legroom, SAE fastback 292929Rear legroom, SAE convertible 29.229.2—Rear shoulder room, fastback 52.252.252.2Rear shoulder room, convertible 44.644.6—Rear hip room, fastback 47.447.447.4Rear hip room, convertible 43.743.7—Passenger volume, fastback 82.8 cu. ft.82.8 cu. ft.82.8 cu. ft.Passenger volume, convertible 79.2 cu. ft.79.2 cu. ft.—Trunk volume, fastback 13.3 cu. ft.13.3 cu. ft.13.3 cu. ft.Trunk volume, convertible10.3 cu. ft.10.3 cu. ft.—。
