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网络营销-E-mail营销战略在网络营销中，E-mail营销战略是一种非常重要的工具。

通过向潜在客户或现有客户发送电子邮件，企业可以促进销售、建立品牌认知和与客户保持良好的关系。

以下是一些不错的E-mail营销战略。

1.个性化邮件：个性化邮件是一种定制化的E-mail，根据接收者的兴趣、购买历史和行为等信息进行定制。

个性化邮件能够提高客户的参与度和关注度，增加打开率和转化率。

2.自动化邮件：自动化邮件是预先设置好的邮件，根据客户的行为或特定的时间触发发送。

例如，当客户注册成为会员后，可以自动发送一封欢迎邮件。

自动化邮件能够有效地提供相关的信息、优惠和提醒，增加客户与企业的互动。

3.关怀邮件：发送关怀邮件是维系客户关系的重要手段。

通过定期发送问候、感谢和生日祝福等邮件，可以加强企业与客户之间的纽带，增加客户的忠诚度和满意度。

4.优惠邮件：优惠邮件是一种促销手段，在销售季节或活动期间发送。

通过提供独家优惠、折扣和限时促销等信息，可以吸引客户的关注，刺激购买欲望。

5.信息邮件：信息邮件是向客户传递有用信息的邮件，例如行业资讯、新产品发布、使用技巧等。

通过提供有价值的内容，可以建立企业作为专业知识源的形象，增加客户对企业的信任感。

6.反馈邮件：在营销活动中，客户的反馈非常重要。

发送反馈邮件可以邀请客户分享对产品或服务的体验和建议。

通过及时回复和处理客户反馈，可以增加客户的满意度和忠诚度。

在实施E-mail营销战略时，企业应注意以下几点。

首先，确保邮件的内容有价值、简洁和清晰，避免过度推销和拥挤的排版。

其次，确保邮件的发送频率适度，避免给客户造成干扰和厌烦。

最后，定期分析和评估邮件营销的效果，根据数据调整和优化邮件营销策略。

总之，E-mail营销是一种强大的网络营销工具。

通过精心设计和有效执行E-mail营销战略，企业可以实现目标客户的参与和转化，提升品牌形象和销售业绩。

E-mail营销战略在网络营销中扮演着重要的角色。

Images on this page are representative of typical discounted categories available through the Alliance Partner Web page and are subject to change without notice.As a loyal Henry Schein Medical customer, membership in PracticePRIVILEGES will provide you with money-saving benefits and unique discounts for your practice. PracticePRIVILEGES members receive access to exclusive savings on Preferred Brand products (both Henry Schein Brand and Cardinal Health Brand), manufacturer brand products, and choice discounts at major retailers, theme parks,professional sporting events, and more through our alliance partners and Member Discount Center. You will also receive a subscription to our Henry Schein XChange e-newsletter and access to special discounts through a host of business partners to help save your practice even more money. You can review these benefits in depththroughout the pages in this overview.We look forward to welcoming you to PracticePRIVILEGES.P RACTICE P RIVILEGES?H AVE Y OU J OINED /practiceprivilegesPreferred Brand ProductsReceive exclusive discounts on select Preferred Brand medical products from Henry Schein Medical and Cardinal Health.By selecting these, you are not just increasing your office efficiency with a cost-saving solution, you are treating your patients with high-quality care.Branded Manufacturer ProductsReceive exclusive discounts on select nationally-recognized leading brand-name manufacturer medical products. These products are selected especially by the manufacturer to help increase cost-savings to your practice.P RACTICE P RIVILEGESAlliance Partner DiscountsAll employees in your practice will receive “member-only” specials from a range of alliance partners and our Member Discount Center,offering a variety of discounts at over 28,000 merchants across 26+categories! Stores and brands include Macy’s, Dell, Best Buy, Mrs.Fields, Olive and Cocoa, Brownie Points, Brooks Brothers, Home Depot, and so much more. Categories include major retail stores,electronics, travel, entertainment, cell phone service, and more.All employees in your practice can take advantage of the Alliance Partner Discounts!BONUS:P RACTICE P RIVILEGESImages on this page are representative of typical discounted categories available through the Alliance Partner Web page and are subject to change without notice.Xchange E-NewslettersReceive our exclusive Henry Schein Xchange e-newsletter filled with informative tools and tips that may be beneficial for your practice.Repair Service SpecialsReceive special discounts on Henry Schein ProRepair Services. We provide high-quality repairs for all your medical equipment and small instruments, including full restoration and preventative maintenance.Outlet Center Specials Receive special discounts at The Outlet Center, where we offer a reliable source for overstocked, demo model, and reconditioned medical equipment at incredible savings. Practice ManagementReceive up to 15% off practice management webinars, tools,and materials from our trusted partners.A DDITIONALBENEFITSPracticePRIVILEGES can help save your practice money in multiple ways:•Try our very own Preferred Brand items and save with our exclusive member offers•Check out our branded manufacturer offers for best deals•Review our Alliance Partner page regularly to see new offers and partners added•Create an Employee-Of-The-Month program with staff awards purchased using our Alliance Partner discounts •Book travel, hotel, and car rental for healthcare conferences and shows using our Alliance Partner discounts•Repair equipment or purchase overstock and/or refurbishedequipment at a discount with our exclusive services andsolutionsP RACTICE P RIVILEGES C ANS AVE Y OUR P RACTICE M ONEYS ERVICE • L OYALTY • B ENEFITSDiscount and Rebate Disclosure:The prices stated on your invoice, statement or Web account may reflect a discount or be subject to a rebate.You must fully and accurately report this stated discount price, or if applicable, any net pricing, after giving effect to any rebates, to Medicare, Medicaid, Tricare and any other federal or State program upon request by any such program.It is your responsibility to review any agreements or other documents applicable to these prices to determine if they are subject to a rebate. If you are participating in a promotional discount program (e.g. discount redemptions or other special awards), with your purchases you may earn credits redeemable for certain goods or services, in accordance with discount program rules. Upon discount receipt by redemption of your earned credits, you are receiving or will receive notice of the discount value. Accordingly, you should retain these records and other related documents such as the PracticePRIVILEGES Membership Guide.1.866.MED.VIPS(1.866.633.8477)/practiceprivileges e-mail:****************************。

央视广告大战、卫视广告大战、整版报纸广告大战、价格战……，2005年，国内营销界最热闹的舞台恐怕莫过于学习机市场各品牌的你方唱罢我方登场，大有当年VCD广告大战的汹汹气势，脑白金广告铺天盖地的狠劲，甚至有过之而无不及。

无疑这是一个不成熟的市场。

但是，乱世出英雄！……学习机市场是一个淡旺季特别明显的市场，经过了8、9、10三个月的喧闹，进入十一月份后，市场明显转淡，一些在旺季靠强力广告拉动的学习机品牌，在失去了强力广告的支撑后，销售更是一落千丈，惨不忍睹。

相反，一些稳扎稳打，即便是在旺季也不过分依赖广告拉动的品牌，在市场转淡之际，反而越来越显示出其强大的竞争力和生命力。

这其中，名人e+e可谓是佼佼者！炒出来的学习机市场学习机市场是靠广告炒出来的！在好记星没有进入这个市场之前，并不存在现在大家所称谓的“学习机市场”，之前有的只是电子词典，作为一个英语单词辅助查阅、学习工具，因为消费群有限，电子词典的市场并不大。

因为小，这是一个并不被人注意的行业。

因为不被人注意，各电子词典品牌间也都相安无事，各自守着一亩三分田。

而好记星这个“门外汉”的到来，没有依照“规矩”办事，凭借创新的概念和保健品营销模式，不仅打破了这个行业十年如一日的现状，也让身在庐山中的“行内人”醍醐贯耳――原来电子词典市场的营销可以那样做。

于是紧随着好记星之后，电子词典市场各大品牌纷纷举旗冲进学习机市场，同时一些原先做电子\保健品的企业在看到好记星燃起的熊熊战火后也都纷纷举事，学习机市场一夜间进入战国时代。

而好记星的成名杀手锏――广告高空拉动，竞也成了各跟随者的不二法宝。

殊不知，似我者死，这是市场营销一个永恒不变的法则。

……与此同时，经过近一年时间潜心的研发，名人公司也在05年7月份，基于名人公司独家研发的“汉风”开放式操作系统，推出了一款功能堪比市面上任何产品都要强大的学习机产品――名人e+e手写英语学习掌上电脑，可以手写、有128M的内存，可以插卡，可以播放mp3，可以实现教材同步，而且在好记星的看家本领――五维记忆法的基础上还增加了另外两种记忆方法，功能可以说至少领先竞争对手半年以上。

联想品牌策划书篇一：联想品牌电脑广告策划书班级： 12级市场营销学号：姓名：陈伟伦二○一五年六月四日目录第一章前言 ................................................ . (1)第二章联想公司简介 (1)联想公司概况 (1)联想笔记本特性分析 (1)联想笔记本定位分析 (2)第三章销售环境分析 (2)宏观环境 ................................................ . (2)微观环境 ................................................ . (3)营销环境分析总结 (3)第四章消费者分析 (4)高校市场环境 (4)第五章企业和竞争对手的竞争状况分析 (5)企业的竞争对手 (5)第六章广告策略 ................................................ (6)广告目标 ................................................ . (6)目标市场策略 (6)广告诉求策略 (7)广告媒介策略 (7)媒介类型 (7)媒介组合策略 (7)广告主题 ................................................ . (8)广告创意 ................................................ . (8)第七章公关策略 ................................................ (8)第八章广告预算和预测效果 (9)预算策略 ................................................ . (9)广告效果预测 (9)第一章前言随着中国改革开放与中国经济的不断发展，市场经济的活跃与市场体系的不断健全，全国范围内人们生活水平不断提高，导致家庭结构趋于小型化，人们对电脑的需求也是越来越倾向于笔记本，所占空间小，挪动携带都很方便。

社交媒体海外投放方案随着全球化进程的不断推进，海外市场对于企业的重要性日益增加。

在当前社交媒体无处不在的时代，利用社交媒体平台进行海外投放已成为许多企业拓展海外市场的有效途径。

下面是一个针对海外市场的社交媒体投放方案。

首先，确定目标海外市场。

不同国家和地区的文化、语言和消费习惯各不相同，因此在投放之前需要对目标市场进行深入研究和了解。

这包括了解该市场的社交媒体平台使用情况、受众特点和竞争对手情况等。

其次，选择适合目标市场的社交媒体平台。

除了全球性的社交媒体平台如Facebook、Twitter和Instagram外，每个国家和地区还有自己的主要社交媒体平台。

例如，中国市场以微信和微博为主，日本市场以LINE为主。

根据目标市场的特点选择合适的平台进行投放，可以提高投放效果。

然后，制定明确的海外投放目标。

根据企业的海外市场战略，确定投放的目标是提高品牌知名度、扩大受众群体还是增加销售额等。

根据不同目标设定相应的关键指标和投放策略，如点击率、转化率和曝光量等。

接下来，进行精准的目标受众定位。

海外市场的消费群体具有多样性，需要根据目标市场的特点来确定目标受众。

可以根据地理位置、年龄、性别、兴趣爱好等因素进行定位，以达到更精准的投放效果。

然后，制定有吸引力的社交媒体内容。

根据目标受众的需求和兴趣，制作有趣、有用、独特的内容。

可以通过文字、图片、视频等形式进行传播，增加用户互动和参与度。

同时，还需要注意符合目标市场的文化和价值观，以避免冲突和误解。

最后，进行精确的数据分析和调整。

社交媒体平台提供了详细的数据分析工具，可以帮助企业了解投放效果和用户行为。

根据数据分析结果，及时调整投放策略和内容，以获得更好的效果。

综上所述，社交媒体海外投放需要进行深入研究和策划。

通过确定目标市场、选择适合的平台、制定明确的投放目标、精准的目标受众定位、制作吸引人的内容和精确的数据分析，可以帮助企业在海外市场上取得成功。

毕业论文外文翻译题目：企业网络营销策略研究一、外文原文标题：Pull to push: The new E-marketing process and Tackling tough topics: Anticipating and mastering the media interview原文：Before the Internet, business buyers had limited options for learning about your company's product and services. This simplified the marketer's job. They built brands from the top down, staring with mass communications, such as trade advertising and press releases, and targeted tactics Use direct mail and sales collateral. In each case, marketers pushed promotional Information into the market. Prospects received information because marketers chose the right media to reach them. I5y repeatedly casting a big enough net, you were bound to catch some customers. Today, prospective customers can get information about any product, service or subject fume the Internet, when and how they wish.Their options include keyword searches, e-newsletter subscriptions and blog surfing. Opinion oriented, personal-soap box content on blogs has received most of the attention, yet this aspect of the medium has been over hyped as a marketing tool. The real potential for marketers lays in the delivery mechanism — RSS feeds. RSS (Really Simple Syndication) is a technology that can bridge the gap between the information you passively offer on your Web site and the information you'd like to push directly into the marketplace via e-mail. Here’s a workable sequence of communication tools and tactics that can move prospects from merely being curious to asking for a proposal. The middle steps, involving RSS, are what are new in the sequence that moves firm pure pull to pure push.Your Web siteIn the beginning of the e-world, there was the Web site. It's still the backbone of the business information matrix, maintaining vigil around the clock, explaining and promoting your offering.Recent surveys by Marketing Sherpa and Enquire indicate that more than 90 percent Of business people use the Internet to research majorbusiness decisions. At its best, your Web site captures a lead after capturing a prospect's Imagination and demonstrating that your company can meet the prospect's need.Without search engine and directory listing visibility, however, the prospect will never find you. A 2006 Global Spec survey shows that three out of four industrial equipment buyers will use search engines and directories as the first step to find new sources. Search engine optimization can make you a contender when prospects decide that they need a product or service in the next year or so, want to keep up with the latest technology and want to know who makes and sells the item or service they want. Meta tags, text that uses keywords, relevant in-bound links and updated content are all important to ensuring you'll be found.PR onlineNext, the prospect gets serious and needs additional information about the product, the sources and applying the technology. The prospect is now interested in learning about the product from a credible news source. The more expensive or complex the purchase, the longer the time between the initial search and purchase. During this period, prospects may decide to sign up for Google News or similar keyword driven news sources to get pertinent information as it becomes available. When disseminated correctly, your releases and articles put your content with in the Web pages of these searchable online news sources. A strong, ongoing PR program feeding material to the media is the only way to fully capitalize on this channel. Note that releases and articles focusing on no promotional facts fix in surveys or application experience have a better chance of being picked up by the media than new product releases filled with superlatives and advertising jargon.RSS and blogswhen prospects need to understand the pros and cons of a product or service, they will consider reading all input, including blogs, on the subject. Prospects at this stage use blog search tools to find relevant blogs and other information sources. They can set up a "watch list" that compiles all entries with certain keywords, allowing them to return to the site, skim entries at their convenience and decide what they want to read. Set up properly, your blog or (RSS delivered newsletter) will appear in the searchresults with news and information that establish you as a credible resource. Your blog software automatically alerts("pings'") blog searching engines and aggregators such as Technocratic, Google and Blog lines when you create a new blog post. The prospect still remains anonymous, unless he or she decides to comment in response to your blog. To do so, the prospect typically needs to create a user name and password, and the relationship begins. Now your tactics are starting to look more like push than pull. The new direct mailSay your potential client wants your input on the subject and no longer wants to filter through dozens of blogs and related news to get it. What's the next step? Direct access to It’s the moment of the interview that every spokesperson dreads: when the tone shifts from pleasant, neutral questions to challenging, uncomfortable ones. Journalists look for ways to inject drama and tension into their stories. It makes stories more interesting. But you can stay cool through a tough interview by knowing the tactics reporters use to elicit juicy quotes. And you can come to the interview with your own strategies as well.Let silence beAs a society, we're uncomfortable with silence. People want to fill a void with words, and reporters may use this tendency against you. They’ll stay quiet and perhaps nod and smile, encouraging you to continue. The more you talk, the greater the chance that you will veer off message and say too much. To combat this, deliver your message and supporting points, and then stop talking. The journalist will then fill the void with a question.Facing the firing lineThe opposite of the silent technique is the quick-drill question or statement. The reporter may ask several questions at once or make several brief statements that invite comment. You'll either forget some of them or be unsure as to which to respond to. The best way to handle this is to pick the question you prefer, and then answer. This gives you more control over your topic. If reporters want you to answer the other questions, they'll ask themSo what you mean i s . . .To prompt the quote they want from you, reporters may try to put words in your mouth. The reporter may paraphrase something you've said, or come up with an original statement, and then add a phrase like "Don't you agree?"or"Isn't data what you mean?" The paraphrased statement may introduce a more controversial take on the conversation. If the statement is inaccurate, counteract it with your own statement, such as What actually said is ..." or” To sum up what I said, I……Accentuate the positiveOther words reporters may try to put in your mouth: not, nobody or nothing. Reporters may —intentionally (or not —frame questions using negative words, hoping that you'll repeat the word. (This always makes for a nice headline.) If you do, you '11 sound defensive at best, and guilty at worst. The defining example: Richard Nixon's "I am not a crook." Instead, reframe a negative question into a positive answer.Eliminate the speculativeRelated to previous technique is the "comment on something you don't know firsthand" tactic. Speculation is an easy way to get something new and potentially sensational on the record. Reporters may ask you "If X happens, what will you do?" to elicit something fresh. They may also confront you with rumors or negative statements from unnamed sources. State clearly that you aren't able to speculate on that topic or statement. Then deliver a message that's on topic.Bridge to the positiveSometimes you can go right into your message after a challenging question. Other times you'll need a transition to bridge from that negative question to your positive answer. Here's how to use the bridging technique. First, acknowledge the topic the journalist raised. Acknowledge, however, doesn't mean answer directly. It means address the subject so the journalist knows you heard the question. Otherwise you won't be successful. The second step is to use a phrase that builds a bridge from the journalist's topic to one of your key messages. Phrases Such as"Actually"or"rd characterize that differently" can help redirect the conversation. The final step is to deliver a relevant message.Keep it short and simpleOnce you've used your bridging phrase and delivered your message., where do you go next? Add one supporting point to back up your message, such as a statistic, an example or a customer story .Providing proof to illustrate your message is an important step, particularly during difficult questioning, when the reporter is skeptically evaluating everything you say Then, stop talking. Keeping it short uill also help you stay out of trouble. Don't repeat damaging words or debate negative allegations, no matter how tempting it may be. You'll supply that one quote that will end up in the headline or the first paragraph, and that will shift the entire context of the story.Saying no to "no comment"One of the most common challenges you may face is feeling compelled to tackle a question that you can't answer. The reasons you can't answer it may include the following:• It's not your area of expertise.•Your organizati on isn't yet revealing details about it.•The issue is before the courts.• Government or financial regula tions prohibit you from talking about it. Never issue a simple: "No comment." You will look like you're hiding something. Instead, handle these questions with this three-step process:• I can't discuss that.• Here's why I can't discuss that.•T his is what 1 can discuss. .These tactics will enable you to stay on message, no matter what the question. You'll be able to master the interview, and, knowing that, will build your confidence in media interactions from now on.E-marketingYour RSS-fed newsletter or blog. The mode of obtaining information has moved from keyword-driven to opt-in. Now you get to push. The prospect discovers it's easy and free to sign up to get your RSS feed via a personalized Web page (free from."aggregators like B1oglincs) or right in their browser (IE7 for instance) .Then they can easily check this page to see when you post new information. RSS allows your blog to "ping" the aggregators and search engines so that your reader will know a new post is available when they check their personalized page. Due to a higher level of interest, or an impending buying decision, prospects may want new posts e-mailed to them so they can read new information immediately, rather than having the posts collected on a personal Web page. Free online services such as Feed BIitz offer this option. Unless the receivers choose to remain anonymous, you now know who they are. This is a more committed opt-in.One-to-one dialogueNow, die client wants you to contact them directly. This is what you've been working toward. Your company gets asked for specific information in response to an RSSfed post. Now, you can send them targeted information via e-mail, and hopefully, it won't be long before your sales people are talking with the prospect on the phone. This is not necessarily as long a process as it might seem because the steps vary and the sequence is typically not linear. This list is not all-inclusive, either.Webinars and other tools can be a part of the path to a relationship.出处：By David Schmidt and Betsy Goldberg二、翻译文章标题：新的电子商务营销过程与解决艰难的问题译文：在互联网上, 对于贵公司的产品和服务，商业买家选择的经验有限，网络营销简化了由一手的工作从上到下建立品牌，例如商业广告、新闻报道和有针对性的战术，直接邮件和销售担保。

e-newsletter的内容与设计作者：刘丽靖来源：《国际公关》2010年第05期相对于传统的企业印刷版内刊,e-newsletter凭借其“自主性强,节约成本,传播速度快、精准”三大优势,使其在当前环境下成为企业推广的上上之选e-newsletter,即电子报、电子刊物。

指以电子邮件为主要传送方式的互联网络信息服务。

近年来,随着互联网的普遍应用,e-newsletter逐渐流行并得到众多企业的认可和广泛应用,而对于用户来说,方便快捷、分类详细、内容出众的电子刊物也成为其猎取信息、学习知识的重要渠道。

相对于传统的企业印刷版内刊,e-newsletter凭借其“自主性强,节约成本,传播速度快、精准”三大优势,使其在当前环境下成为企业推广的上上之选。

自主性强:相对于投入预算到媒介关系及其他的公共关系计划,电子报作为企业自主创建的信息平台,对版面、内容及形式等具有更多的自主性和可控性,可以根据企业需要灵活调整。

节约成本:以互联网为平台,企业制作、发行电子报完全省去了印刷、制作、包装运输等庞大的费用支出,有效节约了运营成本。

传播速度快、精准:通过e-mail将电子报发送给目标受众,信息传递快速、及时,并方便用户阅读。

同时,目标用户由企业自主选择发送,指向性明确,确保了信息传递的精准、有效。

那么,如何制作一份适合企业的电子报呢?明确电子报所要传达的信息是制作一份电子报的首要任务。

对于企业来说,传达的信息一般可以分为介绍产品、推广服务、传递企业新闻信息等几个方面,如深信服公司的客户通讯主要介绍新品和公司动态等。

对于营销类的电子报来说则主要是传达营销理念、营销产品、成功案例等内容,如网赢天下网、神州功典的电子报中都会有一些营销观点的阐述、营销案例的解析等内容。

对于一些提供信息服务的网站来说,电子报内容则主要是网站精华内容的集粹,其主要目的也是通过电子报吸引用户点击进入网站,如17PR快讯、畅想网周刊、赛迪网IT产品周刊。

newsletter 讲解-回复什么是newsletter（订阅邮件）？为什么它对个人和组织都很重要？如何创建和管理一个成功的newsletter？一、什么是newsletter（订阅邮件）？newsletter，中文译为“订阅邮件”或“电子期刊”，是指定期发送给订阅者的电子邮件。

它通常包含经过编辑和策划的新闻、文章、促销活动或其他相关信息。

newsletter是一种有效的沟通工具，可以提供有价值的信息和内容，以满足订阅者的需求和兴趣。

它可以由个人、小型企业、组织和大型公司用来与客户和粉丝保持联系，并建立强大的社区。

二、Newsletter对个人和组织的重要性：1. 构建品牌形象：通过newsletter，个人或组织可以向订阅者展示他们的专业知识、价值观和专长。

通过定期发送有关自己领域的最新动态和见解，他们可以迅速建立起对目标受众的信任，增强他们的知名度和声誉。

2. 增加网站流量和销售机会：newsletter中的链接可以引导订阅者访问个人或组织的网站，增加网站流量。

通过在newsletter中推广产品或服务，个人和组织可以增加销售机会并与目标受众建立联系。

3. 建立强大的社区：newsletter可以帮助个人和组织与他们的订阅者建立更紧密的联系。

通过提供有价值的信息和内容，并与读者积极互动，他们可以建立起一个忠实的社区，人们愿意与其互动并与其分享。

4. 发布重要消息和活动：如果个人或组织有重要的消息、活动或促销活动要传达，newsletter是一种非常有效的方式。

通过直接发送电子邮件到订阅者的收件箱，他们可以迅速传递邮件中的信息，并吸引订阅者参与。

三、如何创建和管理一个成功的newsletter：1. 确定目标受众：首先，个人或组织应该明确他们希望吸引的目标受众是谁。

这样可以确保newsletter的内容和风格能够吸引和满足订阅者的需求。

2. 提供有价值的内容：关键是提供有价值的信息和内容，以吸引和保持订阅者的兴趣。