Provide enough information for customers to make a buying decision – Key information such as price should be provided up front – More detailed information should be made available for customers to review if they desire (i.e., shipping, item viewing options, detailed description, options if available, related products) Ease of use – Organization of information should be logical – Click-through required to get to additional information should be intuitive
8/19/2013 6:58:08 AM
Online Catalog
Pottery Barn simply displays information in their online catalog and has created a structure that is easy to navigate through
Key Lessons Business strategy framework overview Discussion • Customers, competitors, Topics
capabilities
Online order form lay out