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bec中级口语评分标准一、引言BEC中级口语考试是商务英语考试中的一项重要环节，其评分标准直接影响到考生的口语表达能力和成绩。
本文将详细介绍BEC中级口语考试的评分标准，帮助考生更好地了解考试要求，有针对性地进行备考。
二、评分标准概述BEC中级口语考试的评分标准主要包括以下几个方面：1. 语言准确性：考生在口语表达中是否准确使用了商务英语词汇和语法，表达是否清晰、准确。
2. 流利度和连贯性：考生是否能够连贯、流畅地表达自己的观点，是否有停顿、重复等现象。
3. 语法和用词的复杂性：考生是否使用了复杂的商务英语语法和词汇，是否能够运用多种句式和表达方式。
4. 话题展开和内容：考生是否能够围绕话题展开讨论，内容是否充实、有逻辑、有说服力。
5. 互动和交流：考生是否与考官和其他考生进行了有效的互动和交流，是否能够倾听和理解别人的观点。
三、评分标准详细解析1. 语言准确性：这是BEC中级口语考试中最为基础的一项评分标准。
考生的词汇量和语法使用是否正确，发音是否清晰，都将直接影响考生的得分。
2. 流利度和连贯性：这是衡量考生口语表达能力的重要指标。
如果考生能够连贯、流畅地表达自己的观点，且没有明显的停顿和重复，将会得到较高的分数。
3. 语法和用词的复杂性：这一项评分标准主要考察考生是否能够运用复杂的商务英语语法和词汇来表达自己的观点。
考生如果能够运用多种句式和表达方式，将会得到较高的分数。
4. 话题展开和内容：这是衡量考生口语内容的重要指标。
如果考生能够围绕话题展开讨论，内容充实、有逻辑、有说服力，将会得到较高的分数。
同时，考生的观点是否具有新颖性和深度也是影响得分的重要因素。
5. 互动和交流：这是BEC中级口语考试中较为特殊的一项评分标准。
考生是否能够与考官和其他考生进行有效的互动和交流，是否能够倾听和理解别人的观点，也是影响得分的重要因素。
四、备考建议针对以上评分标准，考生在备考BEC中级口语考试时，可以采取以下措施：1. 加强商务英语词汇和语法的学习，提高语言准确性。
商务英语(BEC)中级考试口试Introductionⅰ、Why take BEC exams?strong growthrigorous quality controlwide suitabilitywide business contextvalue for study and business careerinternational recognition for work and studyⅱ、What is International Business English? 什么是国际商务英语?国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业效劳等。
由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。
ⅲ、How to learn International Business English? 怎样学习国际商务英语?掌握一定的商务英语词汇、短语和句型。
(1) 词汇方面merciale.g. The TV show was interrupted by too many mercials.prospecte.g. He called on some prospects but failed to make a sale.makee.g. These products are of Chinese make.The factory manufactured five makes of tractors.(2) 短语方面soft selling hard sellingSome sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.have a bad yearThe corporation is having a bad year and it will probably be necessary to dismiss a few office staff.break into/perate the marketThere is chance that we’ll manage to break into the UK market(3) 句型方面I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can alw ays reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requ ested, we enclose for your attention…(4) 旧词“新义“honoure.g, All credit cards honoured here. The bank honoured this cheque.covere.g. I have got myself covered against fire.royaltye.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.(5) 同义词、近义词、相似词的辨析。
剑桥商务英语（BEC）中级口语考试试题口语考试分为三部分：第一阶段：1.Q：What’s your name?2 .Q：Where are you from?3. Q：Are you a student or worker?4.Q ：What do you like most about your study?And why?5.What do you wear when you go to college? （如果你是学生，需要准备）8.Do you think businessman have enough time to relax themselves? And why?9. About free time or to relax workShould the company offer leisure facility to employee? And why?Matter people free time or money more? And why?Is employee encouraged to work overtime? And why?10. About Business newsWhat kind of business news is most interesting? And why?How do you keep up with business news?Is it important for business people read business news? And why?11.About organizing timeDo you think you are good at organizing the work? And why?Is it important to be well organized in the work? And why?Do you think people will work more efficiently if they take a regular breaks? And why?12.About conferenceHow useful for business people to go to conferences?What makes a conference interesting? And why?Do you think pay for staff to come to the conference in other country? And why?a business magazine，which is more important?Cost ContentAiming to increase sales of a product, which is more important?Cutting price AdvertisementChoosing software, which is more important?Potential benefitHard diskRequirementSelecting delivery services, which is more important?Reliability SpeedFor the manager , which experience is more important?Experience Education backgroundWriting a newspaper advertising for a job vacancy, which is more important?Description of the work Experience need by applicantDeligating work to others, which is more important?Clear in organization Choose of person fro the taskDeciding a company website, which is more important?Type of information to included Different kind of versionWhen importing good, which is more important?Quality control Transport arrangementOperating in competitive market, which is more important?Product price AdvertisingRecruiting young trainees, which is more important?School qualification ReferenceChoosing a personal assistant, which is more important?Job needed skills Personal qualityDeciding to sell product on internet, which is more important?Security for customer Describing systemChoosing a place to hold a training, which is more important?Equipment available LocationChoosing a business qualification to take, which is more important?Length of course CostManaging a product, which is more important?Communication skills Keeping to budgetMarking a new brand, which is more important?Age of target customersDesign of logoMaintaining stock levels, which is more important?Accurate recordsEfficient storage systemDealing with customer’s inquiry, which is more important?Product knowledgePolitenessChoosing a translation service, which is more important?Language offeredSpeed of servicePlanting a layout for office, which is more important?Organizing of spaceA mount of lightSending out new catalogues, which is more important?Up-date mail listMethod of deliverySetting up a production plant in another country, which is more important?CostLabor supplyTrying to attract new staff, which is more important?Company reputationCompetitive wagesPreparing for a negotiation with a customer, which is more important?Getting a accurate information in activeChoosing where to meetSelecting staff for sales dept, which is more important?Communicate skillsAppearanceDeciding whether to increase price, which is more important?Strength of brandMarket conditionCharging a meeting, which is more important?PreparationKeeping the timeLaunching a product, which is more important?Production capacityMarketing conditionWhether visit a trade fairType of production displayedNumber of exhibitionsSelecting employee for further training, which is more important?Contribute to the companyPrecious trainingSetting a budget for setting a new product, which is more important?Predicted salesQuality of product第三阶段1. Q：How to select employee for promoting?How to prepare staff for manage position?2. The clothing retailer you work for is considering whether to sell their product by mailQ: What advantage for the company would be ?What company need to consider before setting up?3. 公司expanding，但空间不够，怎么办？Q：How space could be save at the existing office?What advantage and disadvantage could be of moving to new office?4. 公司同意一些员工在家工作，取代到公司来上班Q: why staff might prefer working in this way?What the advantage for the company might be?5. Y our company want to reduce business trip aboardQ: How the total number of business trips might be reduced?How the cost of some trips might be reduced?6. The retail company is planning to open a new branchQ: What the company should consider when choosing a site?Where it would be best to advertise the opening of the new store?7. Your company allow a group of students to visit your company , you are asked to prepare one-day visit Q: What types of activities would be most suitable?What types of staff the students should be (be后面没有记录到)8. You work for a group of sport and leisure clubs which opened two years ago. The business is growing more slowly than expectedQ: what the reasons for the slow growth might be?How the clubs might be marketed?9. You company is planning to introduce an internal magazine to keep staff informed of company developmentsQ: What type of information to include I the magazine?Which types of staff should contribute to the magazine?10. Y our company is organizing a conference for the sales mangers working in its office around the world Q: What information you will need to send the sales manager before the conference?What activities you could organize to help people to get know each other better?剑桥国际少儿英语2 测试题听力部分一．听录音，并排序。
bec中级口语考试流程
1.考试前准备：考生需要提前了解考试时间、地点，准备考试需要的材料，例如身份证、笔、纸等。
2. 考试开始：考试开始前，考官会向考生介绍考试流程和时间
安排。
考生需要按照考官的指示完成各项任务。
3. 第一部分：考生需要进行自我介绍，包括姓名、年龄、职业
等基本信息。
考官会在此部分评估考生的语言表达能力和口语流利度。
4. 第二部分：考生需要回答一些有关工作或生活的问题。
这些
问题可能与商务有关，例如公司组织结构、商务会议、销售策略等。
考官会在此部分评估考生的商务能力和语言水平。
5. 第三部分：考生需要进行一个商务演讲，可以是关于公司产
品或服务的介绍，也可以是解决商务问题的建议。
考官会在此部分评估考生的演讲能力、商务能力和语言表达能力。
6. 考试结束：考试结束后，考官会告知考生考试结果和评价。
考生可以在一定时间内申请成绩复核。
考生需要注意的是，在考试过程中要保持冷静、自信，尽量使用正确的语音、语调和语法。
同时，考生还要注意时间分配，不要在某一部分用尽时间，导致其他部分无法完成。
- 1 -。
BEC商务英语（中级）口语模拟试卷126(题后含答案及解析)题型有：1. MINI PRESENTATIONSSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1．What is important when...?Conducting a market research- Defining the problems- Creating a research plan--正确答案：In regard to making a market research, the first step you should take is to set up your objectives. For instance, reducing profits, avoiding losing customers to a competitor and launching a new product. All the issues are the aims which you must attain during the research.Next, working out a plan is also necessary in making a market research. If your present job lags behind the plan, you should speed up. If the case is opposite, you should slow down.What’s more, analysing data is another important process after collecting data. From data collected you can know the causes of the problems and realise your aims by solving them.解析：本题要求发言的主题是“市场调查”。
BEC中级口语考试是指剑桥商务英语考试（BEC）中的口语部分考试，主要考察考生的商务英语口语交际能力。
BEC中级口语考试一般分为两个部分：个人陈述和对话。
个人陈述部分要求考生根据给定的题目进行3分钟左右的演讲，内容涉及到商务领域的各个方面，例如市场营销、人力资源管理、财务管理等。
考生需要清晰地表达自己的观点和想法，并使用恰当的商务用语和表达方式。
对话部分要求考生与其他考生或考官进行对话，对话内容涉及到商务场景下的各种情境，例如商务会议、商务谈判、商务旅行等。
考生需要在对话中展示出自己的商务英语口语交际能力，包括听懂问题、回答问题、提问、表达意见等。
BEC中级口语考试的评分标准主要包括以下几个方面：语言能力、内容、连贯性和流利度。
考生需要在考试中展现出自己的语言能力和商务英语知识，同时注意语言的准确性、连贯性和流利度，使自己的口语表达更加自然和流畅。
为了备考BEC中级口语考试，考生需要多进行口语练习，积累商务英语词汇和表达方式，提高自己的语言表达能力和商务英语应用能力。
同时，考生还可以通过模拟考试和听录音来熟悉考试形式和题型，提高自己的应试能力。
bec 中级口语真题和答案解析BEC中级口语真题和答案解析BEC中级口语考试是许多商务专业学生和职场人士都要参加的一项考试。
通过这个考试，考生可以展示他们在商务沟通和交流方面的能力。
在备考过程中，了解一些口语真题和答案解析是非常重要的。
本文将探讨一些常见的BEC中级口语真题，并结合答案解析，帮助考生更好地应对这些问题。
1. 请描述一个您最喜欢的领导者。
在回答这个问题时，考生可以选择自己喜欢的商业领袖或者国家领导者来进行描述。
关键在于如何用英语生动地表达自己的立场和观点。
对于此类问题，考生可以按照以下结构进行回答：首先，简要地介绍领导者的背景和职业生涯。
比如：“我最喜欢的领导者是马云。
他是中国著名的商业领袖，创办了阿里巴巴集团，为中国电商行业做出了巨大贡献。
”然后，解释为什么你喜欢这个领导者。
比如：“我喜欢马云是因为他有很强的商业洞察力和创新思维。
他成功地将阿里巴巴发展成为全球知名的电商企业，并在全球扩大了公司的业务。
”接着，提供具体的例子来支持你的论点。
比如：“一个例子是他在国际化方面的努力。
阿里巴巴目前已经进入许多国际市场，并与全球各地的公司建立了伙伴关系，这为中国企业在全球市场的发展开辟了新的道路。
”最后，总结你的观点。
比如：“总的来说，我认为马云是一位杰出的领导者，他的成功启示了我，让我相信个人的努力和创新能够创造出更多的商业机会。
”2. 请描述一个您在工作中遇到的挑战以及您是如何应对的。
这个问题旨在测试考生在职场环境中的应变能力和解决问题的能力。
考生可以按照以下结构回答：首先，简要描述挑战的背景和环境。
比如：“在我过去的一家公司里，我遇到了一个挑战，那就是客户投诉率的上升。
”然后，解释你所面临的问题并说明其影响。
比如：“这个问题对公司形象和客户满意度产生了负面的影响，需要找到解决方案以改进情况。
”接着，详细阐述你采取的措施和策略。
比如：“我首先与团队成员和上级进行了讨论，并分析了导致客户投诉率上升的原因。
商务英语中级口语考试的评分标准口语是一个输出的过程，前提是你得有材料输入，各个话题的归纳和总结，以及衔接词的使用令自己的回答有条理，再加上一口美丽的语音，能为考试加到分。
下面来看看〔商务英语〕中级口语考试的评分标准吧。
语法和词汇指的是对语法和词汇形式恰当运用的范围和准确性。
BEC中级测试，必须要一定程度的语法和词汇量。
这一水平的考生应该相当准确并使用足够的适当词汇表达自己的意图。
话语组织指每位考生个人谈话是否连贯，长度是否合适，是否切题。
话语应足以符合BEC中级水平的要求。
由于时间有限，有时候考生的谈话可能长度不当。
发音指考生发出让人理解的声音的能力。
在BEC中级水平，要求通过恰当使用重读、节奏、语调和清楚的单个发音来表达意思。
无论听者有时可能听起来费力。
互动〔沟通〕指考生在谈话过程中积极参加的能力。
在BEC中级，考生应该对轮换说话反应灵敏，并通过恰当地提问和回答使谈话能继续进行。
有时会有停顿，必须要听话者有耐心。
2商务英语中级口语考试复习方法分析自己的英语水平为什么要大家先分析一下自己的水平呢?因为只剩十几天，你没有足够的时间系统地学习商务英语的知识，所以有基础和没基础的的备考策略差别是很大的。
你具备相关的商务英语词汇和知识吗?没的话，请老老实实一定要把四本真题里出现过的商业相关词汇和知识全部搞懂。
你的发音清楚标准，口语流利吗?如果不是的话，请在这一个月天天都插入赖世雄教授的美语音标教程，天天学习两个，争取在一个月内学完，这样你的发音会相对清楚很多。
备考期间必须要用到的教辅资料剑桥官方出的商务英语教程，建议大家去各自学校的图书馆借，因为不够时间系统学习，所以只能大略地了解涉及到的知识和话题真题必买项，一共有四本，零基础的请把四本真题反复做三次，全部搞明白。
基础好的也最少要做两本真题，研究不停重复的考点。
教辅资料：一定买一本有真题解释的教辅，其次是针对你弱项的专门教辅，例如口语的教辅，请在当当亚马逊等自行搜索购买不作推举。
bec中级考试口语真题答案解析BEC中级考试口语真题答案解析BEC中级考试是商务英语证书（Business English Certificate）考试的中级等级。
这个考试主要是针对那些有一定商务英语交流经验和能力的人群，以测试他们在商务环境中运用英语的能力。
其中，口语部分是考生们最容易感到压力的一部分，因为它要求考生能够在有限的时间内运用流利的英语进行口头表达。
一、考试介绍BEC中级考试口语部分共分为四个部分，涵盖了不同的商务场景和沟通技巧。
考生需要在限定的时间内，回答考官的问题或者与考官进行对话，展示自己的商务英语能力。
二、真题解析下面我们以一道典型的BEC中级口语真题为例，对其答案进行解析。
【题目】"Tell me about a time when you had to negotiate with a difficult client or colleague, and how you managed to reach a successful outcome."【解析】这道题目要求考生谈论一次与困难的客户或同事进行协商的经历，并且重点关注如何达到成功的结果。
在这个题目中，考官想要了解考生的协商和解决问题的能力。
在回答问题时，考生可以按照以下结构进行组织：1. 引言：简要介绍与困难的客户或同事进行协商的背景和重要性；2. 描述具体情况：描述与困难的客户或同事进行协商的过程，并指出遇到的问题和困难；3. 解决问题的方法：阐明采取了什么措施来解决问题，并提供相关的例子或证据支持；4. 结果和总结：描述达到的成功结果，并总结这次经历对个人成长和商务能力的影响。
【范例回答】"In my previous job as a sales representative, I had an experience negotiating with a difficult client. The client was unhappy with our services and threatened to cancel our contract if we couldn't resolve the issues promptly. It was a crucial situation for our company as this client accountedfor a significant portion of our revenue.To tackle this problem, I first scheduled a meeting with the client to understand their concerns in detail. During the meeting, I listened attentively to their complaints and grievances, making sure they felt heard and understood. I then assured the client that we acknowledged theirdissatisfaction and were committed to finding a solution.After the meeting, I assembled a team consisting of representatives from different departments - sales, customer service, and tech support. We conducted a thorough review of the client's concerns and identified areas where we could make improvements. I then scheduled a follow-up meeting with the client to present our proposed solutions.During the follow-up meeting, I confidently presented our proposed modifications and enhancements to our services.I provided specific examples and evidence to support our suggestions and cited similar successful cases with other clients. I emphasized how these changes could address the client's pain points and improve their overall satisfaction.Ultimately, our efforts paid off, and we were able to reach a successful outcome. The client appreciated our dedication to resolving their issues and agreed to continue the contract. We also implemented the proposed changes promptly, which resulted in increased client satisfaction and improved our overall service quality.This experience taught me the importance of effective communication, active listening, and collaboration in resolving difficult situations. It also highlighted the significance of taking a proactive approach to addressclients' concerns promptly. I have since applied the lessons learned from this experience in my subsequent roles within the business field."【结论】通过对这道BEC中级考试口语真题的解析，我们可以看出，合理的组织结构和清晰的思路对于回答问题至关重要。
Oral English materials1.How to maintain customer interest in a company’s products ？As is known to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2.How to fill a key vacancy?In order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firmor switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your career It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a companyStaff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no researchdepartment has to buy the services of research firms.6、Marketing: the importance of packaging products appropriately.In recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7. Health & SafetyEmployee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.8. WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualities•I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality andhealth. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’ spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.9、WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.。
