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商务英语第二章

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商务英语课件module2

商务英语课件module2

2.2
Sixteen billion Nine hundred and seventy-eight million One hundred and sixty Fifty-five thousand Half Four Six Five billion Two billion Nineteen oh six One hundred and twelve billion
Module 2 company benefits
Key points in 2.1

Talk about company benefits
2.1
1.
2. 3. 4.
5.
6.
How long have you been working for the company? When did you join the company? What was your first job? What are you responsible for? Where are you based? What would you like to do in the future?
Flexible benefits


Total reward= base pay + benefit premium Benefit premium= core benefits + additional benefit funding



Childcare voucher Accident insurance Retail vouchers Travel insurance Critical illness insurance House allowance Local conveyance allowance 交通补贴 Meal allowance

商务英语第二章

商务英语第二章

Four Basic Conditions For an Offer Complete offer 完整
① An agreement on “general terms and conditions” in advance
② The main trade terms in the offer same as the previous ones ③ Form certain trade practices which are known to the two parties
The contents of a firm offer:
An exact description of the goods Mode of the payment Terms of deliverythe offer
Kinds of Offer
A selling offer (卖方发盘): the offeror is the seller A buying offer or bid (买方发盘或递盘): the offeror is the buyer
2. Offeree (受盘人): the party who receives an offer
Four Basic Conditions For an Offer Validity of an Offer 发盘的有效期
If an offer doesn’t clearly stipulate the time of validity, it will be effective within a reasonable time. (合理时间内有效) An oral offer, unless otherwise agreed, must be accepted immediately unless the circumstances indicate otherwise. (口头发盘，如无约定，仅当 场有效).

新编剑桥商务英语unit-2全篇

新编剑桥商务英语unit-2全篇
research and development and manufacturing [,mænjə'fæktʃərɪŋ]研发和生产
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’

商务英语基础课件Unit 2Arranging Appointments(安排会晤)

商务英语基础课件Unit 2Arranging Appointments(安排会晤)
agreement. Would it be possible for us to meet sometime tomorrow morning? B: I’m afraid I won’t be available tomorrow morning. What about 2
Drills
Drills 1. Drills 2. Drills 3. Drills 4. Drills 5. Drills 6. Drills 7. Drills 8.
Unit 2 Arranging Appointments
Drill 5.
A: Mr. Paula, I’m calling to confirm an appointment with you. Your secretary, Miss Chen made it with me the day after tomorrow.
B: OK. Is it at 10:00 Friday morning at my office? A: That’s right. B: No problem. I will be expecting you. A: So see you then.
B: Certainly. I think it’s also their hope to start business with you. A: That sounds encouraging. When do you think you could arrange the meeting? B: Don't worry. I shall certainly do it to your satisfaction. A: I appreciate it. B: I’ll first let them know of your intention. And then I’ll make

商务英语2

商务英语2
Unit Two Employment
A Brief Introduction
• Employment and unemployment rate is one of the most important issues of every government in the world .Statistics on unemployment and the labor force are among the most carefully designed and comprehensive economic data a nation collects. High employment rate is both an economic and a social problem.
A Brief IБайду номын сангаасtroduction
• Generally speaking, economic growth is the main factor affection a country's unemployment rate. To be specific ,the variation of a country's domestic demand, investment, and export usually causes the change of its unemployment rate. Besides, a country's industry structure, its education system and other country's economic situation also affect a country's employment. • There are three kinds of unemployment: frictional unemployment, structural unemployment and cyclical unemployment.

商务英语课程课件Unit2

商务英语课程课件Unit2

● Telecommunications / Media ● Vehicle manufacturing ● IT / Electronics ● Engineering ● Construction ● Pharmaceutical ● Energy ● Airline ● Other
Can you match the types of business in the box to the pictures?
2.1.2. Listen to the first part of a talk about ACT Systems
Corporation and complete the following fact sheet.
ACT Systems Corporation
Headquarters in __S_a_n_F_r_an_c_is_c_o_ Specializes in __m_e_c_h_a_ni_ca_l_t_es_t_in_g_&__si_m_u_la_ti_o_n_e_q_ui_p_m_e_n_t __ Factories located in ___U_S, Britain , ___F_r_a_nc,e___G_e_r_many
1） When it was started or founded and who its founder was. 2）What is the company’s line of business? 3）What products it makes or what services it provides. 4）Its sales figures. 5) Its structure. 6）How many people work for it: how many employees it has. 7）Where its headquarters are: where it is based. 8）Whether it does business overseas. 9）Where its factories or plants are located (if it’s a manufacturing company). 10）How many branches or retail outlets( shops) it has (if it’s a retail organization). 11）Whether it sells business-to-business, or whether it’s a retail organization selling to

商务英语 Unit2 [武汉理工]


Text A

The Nature of Crosscultural Negotiation
adv. 永久的 n. 说服 n. 潜在的困难 v. 设计，规划 adj. 相关的 n. 策略 n. 屈从，服从 adj. 微妙的 n. 主题，主旨，主旋律 adj. 不明显的，不突出的 adj. 不稳定的，可能剧烈波动的
n. 实施 v. 遇到，面临 adj. 长久的，深远的 adj. 难以应付的，可怕的 adv. 以几何级数递增的 adj. 地缘政治的 adj. 聪明的，智慧的 n. 立法 n. 障碍
3
Words and Expressions

enactment encounter far- reaching formidable geometrically geopolitical intelligent legislation obstacle
vi. 求助，诉诸；采取（某种手段） n. 研究会，讨论发表会 n/vt. 僵局;成为僵局 n. 战术，策略 adj. 切实的 v. 拆开 打破僵局 毫无头绪，什么也不知道 估计，观察
8
Business Writing

Memo
备忘录的结构

标题：

收件人 发件人 抄送 备忘录主题 日期
10
Business Dialogue


Business Negotiation
Dialogue 1
A: Dear Sir, we have received a number of inquiries from our trade connections for your “Fine Suit” clothes and think we may be able to place regular orders with you if your prices are competitive. B: We have the offer ready for you. Here it is. 100 cases at 500 pounds, C.I.F. European Main Ports. A: Why? Your price has soared. The market will not stand a high-priced line. B: You know very well that markets for cloth have gone up a great deal in recent months. Our prices compare favorably with those offered by other manufacturers either in Europe or anywhere else. A: In our opinion a coat of lighter material than yours but equally of best quality and massedproduced at a lower price, would have a large sale in this country. B: Everyone in the trade knows that clothes of our company are of superior quality, above that from other sources. A: I grant that yours are of better quality, but we have a hard time persuading our clients. B: To be frank, if not for the long-standing relationship between us, we would hardly be willing to make you a firm offer at this price. We regret being unable to keep up with your demand. A: It would help me greatly if you make an exception with an eye to future business. B: All right, we’ll do as you wish. We sincerely hope the concession of ours will set the ball rolling. 11

商务英语Unit2参考答案

商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。

商务英语口译第2章PPT课件

参考译文：专业科技知识应该被用于全社会的发 展和保障…
建议： 将被动句转换为陈述句，更符合中文的习 惯。并且灵活翻译harness 为“用于”连接后半句 。
完整版课件
15
E-C Interpretation (Passage 2)
Increasingly, your economy depends on exchanges with other countries both imports and exports, of both goods and capital. 参考译文：就商品和资金的进出口而言，中国经 济越来越多地依赖与其他国家的交流。
建议：英文习惯将动作完成的方式、途径放在句 子后半部，与中文习惯相反。因此， 应调换此句 前后顺序。
完整版课件
17
C-E Interpretation
……实现了展示首都教育发展成果、学习国际先进经验、促 进中外教育合作的目标，对推动首都教育事业发展、提高 人才培养水平、促进北京现代化国际大都市建设，产生了 积极影响。
In a formal visit, the host will usually, deliver a speech, expressing welcome to the guest, introducing the status quo, and very likely putting forward the expectations for the future. After that, the guest will, in return, extend his gratitude to the host for the hospitality received. After doing so, he will sit down and discuss the mission of the trip. The interpreter should note that the language used here should be formal and polite.

商务英语综合教程(第二版) Unit 2

首先，如外贸协会这样的进口商组织开始坚持一个观点，即欧盟 贸易委员会在采取任何的反倾销决定前必须关注他们对于亚洲产品 的依赖程度。
……before taking any anti-dumping decisions. 此部分中 before 为连词后面加上现在分词结构相当于一个时间状语从句。
e.g. After shipping the goods, please inform us of the name of steamer and the date of shipment as soon as possible. 在装运货物后，请立即通知我方船名和装船日期。
WTO itselfs
1. There are two lists below. Pair off each word in the first list with its opposite in the second.
1. theoretical 2. private 3. individual 4. capitalist 5. simple 6. buying 7. minimum 8. national
目前，讨论已经开始了，讨论的议题是在修改欧盟反倾销政策时应充分 考虑贸易商、进口商和进口产品的用户和消费者这些所有欧洲经济 操作者的利益。
此句的主要结构是Discussions have started. on……goods 这部分 内容均为discussions 的定语。
take sth. into account: consider sth. 考虑 e.g. The seller should take the risk of accepting D/A terms
Notes
5Multifibre Arrangement：(MFA) 多种纤维贸易安排即国际纺织品贸 易协议 6. Asians have long argued that the methods for determining injury to domestic industry and calculating dumping margins before imposing the fines are flawed. 亚洲人长期以来一直在抗议：在强行征缴罚款之前用来确定倾销对 于国内工业所带来的损失及核算倾销利润的方法存在问题。 impose(to sb./sth）: v. place (a penalty, tax, etc.) officially on sb. / sth 加 （罚金等）于某人 e.g. impose a further tax on wines and spirits 对果酒/烈性酒进行进一步 加税
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3. Joint venture
established for a specific project
8
Advantages of a partnership
• Easy to start or organize. • Partners may specialize in different areas of business management. • Additional capital injected by each partner. • Losses shared between the partners. • Incentive for key employees.
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Three types of partnership
1. General partnership
All partners have unlimited liability.
2. Limited partnership
at least 1 general partner + at least 1 limited partner (who does not participate in the management of the business)
- restaurants - beauty parlors - flower shops - newsstands
4
Advantages of a sole proprietorship
• • • • • Easy to start and easy to close. Direct and complete control. Greater motivation. Easy to keep trade secrets. Fewer and lower taxes (compared with incorporated companies).
5
Disadvantages of a sole proprietorship
• Unlimited liability – all of owner’s assets are potentially at risk. • Limited sources of funds. • Limited management skills.
9
Disadvantages of a partnership
• Unlimited liability. • Profits are shared. • Short length of life in the event of the death of one of the partners. • All partners are bound by the decision of any one of them - owner conflict; • Difficulty in withdrawing.
2
Forms of business ownership
Businesses
Sole proprietorships
Partnerships
Corporations
3
Sole Proprietorships
What is a sole proprietorship? A sole proprietorship is a business owned by one person. It is a typically small business.
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10
Workshop
Presentation work
Tell people how you plan to start a small business after you graduate.
Discussion topic
Compare a sole proprietorship with a partnership and discuss their respective advantages and disadvantages.
A Basic Business Reader
Chapter 2 Forms of Business Ownetives
After studying this chapter you will be able to: • Understand the nature of sole proprietorships and partnerships. • Describe the advantages and disadvantages of sole proprietorships. • Describe the advantages and disadvantages of partnerships.
6
Partnerships
What is a partnership? A partnership is a business owned by two or more persons. It has 3 basic types: general partnership, limited partnership, and joint venture.