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校园电子商务三创赛作品
科技日新月异，要做好校园电子商务，需从多个方面入手。
首先，就是校园电子商务的宣传和推广，使之更加多元化，从而获得更多用户。
我们
可以在校园内广泛宣传校园电子商务的支付方式，通知学生都有一个校园电子商务支付账号，这样学生就可以支付商品购买之用，也可以帮助学校线上请人餐消费的之用，账号的
统一支付，可以使得支付管理更加便捷。
其次，就是校园电子商务的交易流程。
我们可以采用比较的多的可视化的交易模式，
让校园内的商家和购物者之间有一个快速、用户友好的交易流程。
这样，购物者就可以通
过简单的单击，完成商品的购买，而商家则可以根据购买需求，做出合理的定价，从而为
学校电子商务带来更大的利润。
最后，我们可以采取一些营销策略，提高校园电子商务的知名度和校园电子商务的支
付效率。
比如，我们可以在校园内各个活动中传播校园电子商务的宣传，比如通过乞丐进
行的众筹、社团的散发小礼物等方式，以此来帮助推广、令更多的学生使用校园电子商务。
最后，我们还可以结合研究生、女生等特殊群体的需求，推出特殊优惠活动，吸引他
们使用校园电子商务。
这样做的话，可以改善校园内支付、安全性等方面的问题，以及满
足更多的学生的需求。
从以上的分析可以看出，我们可以改进和提高校园电子商务，宣传推广、合理的交易
流程，以及设计一些有针对性的营销活动，可以帮助我们在校园内更有效的推广运营，以
此来帮助学生们快速、安全的支付，并实现校园电子商务的可持续发展。
电子商务大赛获奖作品在当今数字化的时代，电子商务以其便捷、高效和创新的特点，深刻地改变了人们的生活和消费方式。
电子商务大赛作为一个展示创新成果和交流经验的重要平台，每年都会涌现出众多令人瞩目的获奖作品。
其中一个获奖作品是一款名为“智能购物助手”的应用程序。
这款应用的独特之处在于它能够通过深度学习算法和大数据分析，为用户提供个性化的购物建议。
它不仅仅是根据用户的购买历史和浏览记录来推荐商品，还能综合考虑用户的生活习惯、兴趣爱好以及当前的需求趋势，提供精准而贴心的购物方案。
比如，如果用户经常购买运动装备，且近期搜索了关于户外旅行的信息，该应用会推荐适合户外旅行的运动装备，并提供相关的搭配建议和使用技巧。
另一个获奖作品是一个专注于农产品的电子商务平台。
这个平台解决了农产品销售中的诸多痛点。
过去，许多农民面临着农产品滞销、价格波动大以及销售渠道单一等问题。
这个平台通过建立直接的供应链，将农民与消费者连接起来，减少了中间环节，既保证了农产品的新鲜度和品质，也让农民能够获得更合理的收入。
同时，平台还提供了农产品的溯源功能，消费者可以通过扫码了解农产品的种植、采摘、运输等全过程，增加了消费者对产品的信任度。
还有一个获奖作品是一套创新的电子商务物流解决方案。
在电商行业中，物流速度和服务质量一直是影响用户体验的关键因素。
这套方案引入了智能化的仓储管理系统和优化的配送路线规划算法。
仓储管理系统可以实现货物的自动分类、存储和检索，大大提高了仓库的运作效率。
配送路线规划算法则能够根据订单的地理位置和时间要求，智能规划出最优的配送路线，减少了运输时间和成本。
此外，该方案还提供了实时的物流跟踪服务，让消费者能够随时了解自己包裹的位置和预计到达时间。
这些获奖作品之所以能够脱颖而出，不仅仅是因为它们在技术上的创新，更在于它们对用户需求的深刻理解和对行业痛点的精准把握。
以“智能购物助手”为例，它的成功得益于对用户个性化需求的满足。
三创赛优秀作品引言三创赛是一个旨在鼓励和奖励创新的竞赛，每年都会有许多优秀作品参与。
这些作品涵盖了各种领域，包括科技、艺术、设计等。
本文将介绍一些在最近一届三创赛中获得优秀奖的作品，展示他们的创新和成就。
优秀作品一：智能家居控制系统该作品是一个基于人工智能的智能家居控制系统。
通过与各种设备的连接，用户可以通过语音命令或手机应用程序控制家居设备。
该系统还可以学习用户的习惯，自动调整温度、照明和家电设备的使用，以提供更舒适和智能化的家居环境。
该作品在三创赛中获得优秀奖，是因为它对智能家居领域的创新和提升。
优秀作品二：虚拟现实交互系统这个作品是一个使用虚拟现实技术实现的交互系统。
用户可以戴上VR头盔，进入一个虚拟世界，与虚拟对象进行交互。
通过手势和身体动作识别技术，用户可以触摸、移动、变化虚拟对象的属性。
这个作品在三创赛中获得优秀奖，因为它在虚拟现实交互方面提供了新的方式和体验。
优秀作品三：可持续发展农业解决方案这个作品针对农业领域的可持续发展问题进行了创新的解决。
通过使用传感器、数据分析和自动控制技术，该系统可以监测土壤湿度、光照、温度和气压等参数，并根据需求自动给植物提供适当的水和养分。
这个作品在三创赛中获得优秀奖，是因为它在农业领域提供了一种节约资源、提高效率的解决方案。
优秀作品四：智能健康监测器该作品是一个集成了多种传感器的智能健康监测器。
它可以实时监测用户的心率、血压、血氧饱和度等生理参数，并将数据发送到手机应用程序进行分析和记录。
通过使用机器学习算法，该系统还可以提供健康建议和预测用户的健康状况。
这个作品在三创赛中获得优秀奖，是因为它在健康监测领域提供了一种方便、准确和个性化的解决方案。
结论以上介绍了一些在三创赛中获得优秀奖的作品。
这些作品展示了创新和技术在不同领域的应用，为我们带来了更智能、舒适和可持续发展的生活方式。
我们期待看到更多类似的作品，并希望它们能够在未来为我们的生活带来更多改变和进步。
三创赛项目报告书获奖作品概览简介本文旨在介绍三创赛项目报告书中获奖的优秀作品。
三创赛是一项旨在鼓励大学生创新思维和实践能力的比赛，有许多优秀项目从数百个参赛作品中脱颖而出，获得了各个奖项的认可。
以下是其中一些获奖作品的概览，以及它们的创新点和成果。
1. 无人机智能投保系统该项目旨在利用无人机技术和智能算法来提高传统保险的理赔效率。
他们发展了一套完整的无人机智能投保系统，涵盖了无人机飞行、图像识别和理赔处理等关键环节。
他们使用无人机在事故现场进行高精度定位和图像采集，通过先进的图像识别算法迅速评估损失，并加速了理赔程序。
他们在一项真实情景模拟中测试了该系统，在比传统理赔方式快了50%的同时，也提高了理赔的准确性。
这一创新为保险行业带来了新的可能性。
2. VR教育交互平台这个项目采用虚拟现实技术来改进传统教学方式，提供更丰富和身临其境的教育体验。
他们开发了一套VR教育交互平台，允许学生通过佩戴VR头盔来参与虚拟实境教学。
该平台提供了各种虚拟场景和模拟实验，帮助学生更好地理解和掌握知识。
与传统教室相比，VR教育交互平台提供了更多的互动和自主性，激发了学生的学习兴趣。
他们进行了一系列实验和用户调研，在学习效果和学生参与度方面取得了积极的成果。
3. 智能康复手套该项目致力于改善中风患者的康复过程，设计了一款智能康复手套。
这款手套利用传感器和智能算法，能够实时监测患者手部的动作和力度，并给出相应的反馈。
通过反复训练和调整，患者可以逐渐恢复手部活动能力。
该手套具有便携性和易使用性的特点，可以在家庭环境中进行康复训练。
通过与康复专家的合作和临床实验证明，该手套在促进患者康复方面取得了显著的效果。
4. 高效能源管理系统这个项目旨在提高能源的利用效率，减少环境污染。
他们设计了一套高效能源管理系统，通过监测和优化能源的使用，实现了能源的最大化利用。
他们引入物联网技术，将各个能源设备连接到一个智能控制系统中，实现对能源的统一管理和整合。
电子商务大赛一等奖作品1. 概述本文档介绍了我们团队在电子商务大赛中获得一等奖的作品。
我们的作品基于电子商务平台的设计和开发，实现了一套完整的电子商务解决方案，包括前端设计、后端开发、数据库管理等。
2. 方案设计2.1 目标我们的目标是设计一个功能强大、用户友好、易于扩展的电子商务平台，实现用户之间的交易以及商家与用户之间的沟通。
2.2 功能需求•用户注册与登录：用户可以注册新账号，并通过登录功能进行身份验证。
•商品展示：用户可以浏览各类商品，并查看商品详情。
•购物车：用户可以将感兴趣的商品加入购物车，并随时查看、编辑购物车中的商品。
•下单与支付：用户可以下单购买商品，并通过支付功能完成交易。
•评论与评分：用户可以对购买的商品进行评论和评分，并查看其他用户对商品的评价。
•商家入驻：商家可以通过平台申请入驻，并发布、管理自己的商品信息。
•订单管理：商家可以管理自己的订单信息，包括确认订单、发货、退货等功能。
2.3 技术选型我们使用了以下技术来实现我们的电子商务平台：•前端开发：使用Vue.js框架进行前端页面的设计和开发。
•后端开发：采用Node.js作为后端技术，与前端使用RESTful API进行数据交互。
•数据库管理：我们选择了MySQL作为存储后端数据的数据库。
3. 架构设计3.1 前端架构我们的前端架构采用MVC（Model-View-Controller）模式，将核心逻辑和数据分离，使前端页面更易于维护和扩展。
•模型（Model）：数据模型用来存储和管理前端页面所需要的数据，与后端进行数据交互。
•视图（View）：前端页面以视图的形式展示给用户，并与用户进行交互。
•控制器（Controller）：控制器负责业务逻辑的处理和调度，根据用户的操作更新模型和视图。
3.2 后端架构我们的后端架构遵循三层架构模式，将业务逻辑与数据访问进行了分离。
•表现层：负责处理请求和响应，通过RESTful API与前端进行数据交互。
三创赛优秀作品示例
三创赛优秀作品示例指的是在三创赛中表现优异的作品。
这些作品通常来自创新思想，新颖的设计理念，对技术创新的独特理解以及其他相关方面的贡献。
下面是一些典型的三创赛优秀作品示例：
1. 创新电子产品：设计出一款新型的电子产品，它可以自动识别并提示用户某种特定信息，以便于用户尽可能地节省时间，提高效率。
2. 智能医疗系统：利用大数据分析和机器学习技术，设计出一套能够根据患者的病情，提供准确的诊断和治疗方案的智能医疗系统。
3. 全息显示技术：设计出一种能够将三维图像呈现在实体屏幕上的全息显示技术，使得用户可以看到更多的细节，而不受屏幕尺寸的限制。
4. 智能家居系统：设计出一套能够实现家庭自动化的智能家居系统，可以根据用户的需求，自动控制各种家电设备，提高家庭生活的舒适度和安全性。
第二届全国大学生电子商务“创新、创意及创业”挑战赛重庆赛区作品创新创意创业作品编号：_____CQB091_____参赛学校：___重庆邮电大学__作品名称: ______情系三农____团队名称：_____梦之队______指导老师：____王亚红_______团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_2010年11月作品信息表目录三创概要一项目的执行内容````````````````````````````````````````````````````````````5 二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7 第一章市场分析1.1整体市场容量及前景```````````````````````````````````````````````````````````71.1.1总体网民规模`````````````````````````````````````````````````````````````71.1.2中国水果行业数量规模`````````````````````````````````````````````````7 1.2网站目标市场分析``````````````````````````````````````````````````````````````71.2.1网络社区交友````````````````````````````````````````````````````````````71.2.2中国水果行业电子商务发展阶段````````````````````````````````````8 1.3网站目标用户的分析```````````````````````````````````````````````````````````91.3.1用户分析``````````````````````````````````````````````````````````````````9 1.4市场趋势和机会`````````````````````````````````````````````````````````````````91.4.1市场趋势``````````````````````````````````````````````````````````````````9 1.4.2市场机会```````````````````````````````````````````````````````````````````````9 第二章运营方案2.1公司理念```````````````````````````````````````````````````````````````````````````9 2.2公司目标```````````````````````````````````````````````````````````````````````````9 2.3发展战略```````````````````````````````````````````````````````````````````````````102.3.1整合用户服务与社区服务`````````````````````````````````````````````````102.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````102.3.3逐步推广扩散``````````````````````````````````````````````````````````````11 2.4业务与赢利模式```````````````````````````````````````````````````````````````````112.4.1业务体系````````````````````````````````````````````````````````````````````112.4.2业务详述````````````````````````````````````````````````````````````````````112.4.3业务发展规划```````````````````````````````````````````````````````````````112.4.4盈利模式````````````````````````````````````````````````````````````````````11第三章网站项目实施方案3.1总体架构```````````````````````````````````````````````````````````````````````````12 3.2各部分内容`````````````````````````````````````````````````````````````````````````143.2.1资讯频道`````````````````````````````````````````````````````````````````````14第四章网络推广方案4.1目标市场分析```````````````````````````````````````````````````````````````````````14 4.2目标群体的行为方式```````````````````````````````````````````````````````````````15 4.3网站的网络营销战略目标``````````````````````````````````````````````````````````154.3.1快速扩张阶段````````````````````````````````````````````````````````````````154.3.2过滤时期`````````````````````````````````````````````````````````````````````154.3.3稳定时期`````````````````````````````````````````````````````````````````````15 4.4网络营销定位```````````````````````````````````````````````````````````````````````154.4.1搜索引擎定位````````````````````````````````````````````````````````````````154.4.2许可Email营销定位`````````````````````````````````````````````````````````164.4.3口碑传播定位`````````````````````````````````````````````````````````````````16 4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````164.5.1网络营销整体思路````````````````````````````````````````````````````````````164.5.2品牌推广思路``````````````````````````````````````````````````````````````````174.5.3搜索引擎营销``````````````````````````````````````````````````````````````````174.5.4社会化媒体营销```````````````````````````````````````````````````````````````174.5.5网站联盟广告``````````````````````````````````````````````````````````````````174.5.6其他网络营销方式`````````````````````````````````````````````````````````````174.5.7线下推广````````````````````````````````````````````````````````````````````````17第五章竞争分析5.1电子商务模式的分析````````````````````````````````````````````````````````````````17` 5.2五力分析``````````````````````````````````````````````````````````````````````````````185.2.1五力分析总括``````````````````````````````````````````````````````````````````185.2.2五力分析详解``````````````````````````````````````````````````````````````````18第六章管理体系6.1公司文化``````````````````````````````````````````````````````````````````````````````186.1.1文化基调```````````````````````````````````````````````````````````````````````186.1.2公司宗旨````````````````````````````````````````````````````````````````````````196.1.3核心价值理念``````````````````````````````````````````````````````````````````196.1.4基本价值观`````````````````````````````````````````````````````````````````````196.1.5企业精神````````````````````````````````````````````````````````````````````````196.1.6品牌个性````````````````````````````````````````````````````````````````````````19 6.2组织结构```````````````````````````````````````````````````````````````````````````````19 6.3经营团队```````````````````````````````````````````````````````````````````````````````20 6.4人事制度```````````````````````````````````````````````````````````````````````````````20 6.5激励机制```````````````````````````````````````````````````````````````````````````````21第七章财务可行性分析7.1项目投资概括``````````````````````````````````````````````````````````````````````````217.1.1资金结构与规模````````````````````````````````````````````````````````````````217.1.2其它资金来源```````````````````````````````````````````````````````````````````21 7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````217.2.1主要财务假设```````````````````````````````````````````````````````````````````217.2.2财务数据预估费用估算````````````````````````````````````````````````````````217.3预计财务报表````````````````````````````````````````````````````````````````````````217.4财务比率分析````````````````````````````````````````````````````````````````````````227.4.1反映营业能力的财务比率````````````````````````````````````````````````````227.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23第八章风险分析与规避8.1政策风险``````````````````````````````````````````````````````````````````````````````238.1.1风险详述```````````````````````````````````````````````````````````````````````238.1.2应对措施```````````````````````````````````````````````````````````````````````238.2资源风险``````````````````````````````````````````````````````````````````````````````238.2.1风险详述```````````````````````````````````````````````````````````````````````238.2.2应对措施````````````````````````````````````````````````````````````````````````248.3市场风险```````````````````````````````````````````````````````````````````````````````248.3.1风险详述````````````````````````````````````````````````````````````````````````248.3.2应对措施````````````````````````````````````````````````````````````````````````248.4技术风险```````````````````````````````````````````````````````````````````````````````248.4.1风险详述````````````````````````````````````````````````````````````````````````248.4.2应对措施````````````````````````````````````````````````````````````````````````248.5竞争风险```````````````````````````````````````````````````````````````````````````````248.5.1风险详述````````````````````````````````````````````````````````````````````````248.5.2应对措施````````````````````````````````````````````````````````````````````````248.6财务风险```````````````````````````````````````````````````````````````````````````````258.6.1风险详述````````````````````````````````````````````````````````````````````````258.6.2应对措施````````````````````````````````````````````````````````````````````````25附件一三农问题`````````````````````````````````````````````````````````````````````````26附件二“三农”电子商务面临的挑战```````````````````````````````````````````````````27附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29附件四“三农”电子商务建设已具备各种条件``````````````````````````````````````30附件五“三农”电子商务模式图解```````````````````````````````````````````````````31三创概要一项目的执行内容我们主要是以区域性电子商务网站作为整个产业链条中的核心，企业可以通过区域性电子商务网站与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。
第四届全国高校“创新、创业、创意”电子商务大赛“心动365”特色礼品网站策划目录任君选挑 (17)第1章背景分析中国礼品消费市场分析礼品消费市场可分为国内外两个市场，其潜在需求均十分可观。
全球礼品需求约2000亿美元，其中：美国占40%、欧洲占%,日本占%，中国只占%；在美国、德国、意大利等举办的大型国际展览会，平均每个展览会成交额达500亿美元左右；每年美国的手工艺品销售额约120亿美元、文具家庭用品约740亿美元(有66%家庭年消费近400美元，有15%有家庭年消费860美元)；促销品达到190亿美元。
中国礼品大量占据全球市场的同时，也面临的潜在的挑战，主要是礼品行业具有门槛底、劳动密集、工艺相对简单等，近一两年，一些发展中国家也都纷纷涉足礼品的生产，对中国的产品产生了潜在的影响。
中国礼品年增长速度超过了12%，不过，和许多“中国制造”的产业一样，中国礼品大部分集中在中低端市场，礼品的开发设计、知识产权保护、品牌营销都是我们亟须改善的软肋。
自改革开放以来，人们购买礼品消费至今已经历了四个阶段的有趣变化。
第一代为“温饱型”：80年代初期，由于当时人们的收入有限，而且商品供应匮乏，人们买不起也很难买到贵重礼品。
奶粉、麦乳精、鸡蛋、水果之类，今天看起来不值一提的东西，在当时绝对是送礼的上佳之选。
第二代为“实用型”：80年代末90年代初，人们生活水平普遍有了提高，送礼逐步讲求档次，注重外观与实用性的结合。
如包装精美的红塔山、茅台等名烟名酒就开始大行其道。
第三代为“健康型”：90年代中后期，步入小康的人们更为讲求生活的质量和品位，因此各种滋补品、保健品成为送礼首选。
保健品所蕴涵“送礼送健康”的礼品主题，既符合社会发展的特征，也满足大众的情感需求，可以说，是其在礼品市场上成功的一个关键因素。
第四代为“精神型”：进入21世纪，随着社会的进步，人们的送礼观念又发生了很大的变化。
购买礼品越来越讲究新颖性、潮流性，尽可能地展示自己和对方的审美意趣和高雅格调，礼品己从“物质”上升到“精神”。
一本书、一幅画、一张音乐的门票都可以成为表情达意的好礼品。
尽管人们的选择日趋多样化和个性化，如今，越来越多的人对富含文化信息的礼品情有独钟。
其实，百姓青睐文化并非偶然。
一些经济学专家表示，人们送礼会受到从众心理、广告诱导、对方需要等多种因素的影响，而这些因素与社会发展的程度息息相关。
工业化程度越高，消费趋向越指向知识含量高趋向于精神层面的产品。
纵观如今的礼品市场，在传统礼品的基础上，新奇特“科技”出风头，人们更欣赏那些做工精致、时尚新颖、休闲浪漫、调侃诙谐的礼品。
有的礼品已超越了一般礼品的概念，而被更多地赋予企业宣传促销的内容。
总体来看中国礼品业的发展，中国是有着悠久历史文化传统的文明古国、礼仪之邦，几千年的文明史是礼品业发展的不竭动力，构成了中国礼品业的基础和丰富内涵，促进行业发展，逐步使中国礼品业在世界占有重要位置，是我们义不容辞的责任。
总的要求应是：以设计为龙头，以市场为导向，以民族化、品牌化、环保化为基础，以特色区域为依托，努力全方位满足层次消费需求，与时俱进、探索创新，逐步走出一条具有自身特色带有浓郁文化色彩的产业发展之路。
针对需求中国和其他国家一样，自古就有礼尚往来的文化传统，而礼品则承载着人们对他人的祝福和个人内心情感的表达。
礼品不在贵，也不在包装精美，送对方所需才是送礼成功的关键所在。
改革开放三十余年,经济的快速发展使得人们的生活水平得以快速提升,礼品消费几乎渗透到人们生活中的所有领域。
根据礼品消费市场的不同特征，依据市场容量从大到小排序原则，我们将礼品市场分为商务礼品、节日礼品、生日礼品、促销礼品、福利礼品和会议礼品。
1. 生日礼品市场中国目前人口约14亿，约一半的人每年都要给自己来一次生日庆贺，即有7亿人进行生日庆贺，如果有3人为其送生日礼物，那么将有21亿次的潜在礼品消费。
即使我公司只占有该市场的%，那也是一个巨大的消费市场。
2. 节庆礼品市场我国的法定假日有7个，分别为元旦、春节、清明节、劳动节、端午节、中秋节和国庆节，非法定节日和西方节日有近百个。
每到过年过节，人们走亲访友，户均消费约200元。
3. 商务礼品市场据有关部门预测，目前我国商务礼品市场有超过600亿元的市场空间，并仍在以接近20%的速度增长，这将是一个巨大的消费市场。
1.3针对问题随着市场上产品和服务日趋同质化，人们没有足够的时间和专业性的眼光，因此很难挑选出真正合适作为礼品的商品。
如：女朋友过生日送什么好？男朋友过生日应该送什么？女性好朋友过生日送什么好？男性好朋友过生日送什么？老公过生日送什么？老婆过生日送什么？上司过生日送什么？……当然，除了送生日礼物之外，人们还要想想送老丈人什么合适呢？送老丈母娘什么合适呢？结婚送什么？朋友结婚送什么？中秋送客户什么好？结婚纪念礼物送什么好？……1.4针对平台当今，互联网发展迅速，已经成为生活中不可或缺的一部分。
各大商业网站建立迅速，已经逐渐渗入到人们生活的各个方面。
如此发达的网站给我们特色礼品网站的发展带来了机遇。
中国网民规模达到亿，网络购物用户规模达到亿。
互联网正在得到普及，并且在老百姓的日常生活中发挥着越来越大的作用。
预计在今后几年中国网民规模还将持续增加，互联网也将渗透到更多领域和人群中，如此巨大的网民规模为电子商务快速发展提供了强大的动力。
其发展状况见图1，2009-2014年中国电子商务市场交易规模。
图1-1 2009-2014年中国电子商务市场交易规模（万亿元）在2011年10月18日商务部正式发布《十二五时期电子商务发展的指导意见》，明确提出要大力支持电子商务发展。
于此同时我国政府出台了一系列扶持电子商务发展的政策法规，这势必为广大企业开展电子商务提供绝佳的机会。
背景总结鉴于目前大众化的礼品消费需求与消费困境，礼品和商品概念的混淆，中国缺少"一站式"礼品专营网络的现状，我们特建立“心动365”特色礼品网站来为广大送礼难消费者解决燃眉之急。
我们网站致力于提供特色礼品及创意的平台，让人们多方位、多层次的表达自己的意见，解决人们“送礼难，送好礼更难”的问题，提供给消费者更为细致的关爱和周到体贴入微的服务。
“心动365”特色礼品股份有限公司我们的理念是：正品保障，个性至上。
企业内部员工对待彼此诚心诚意；诚心诚意为顾客打造最合乎人性的服务平台，与客户建立长期合作关系。
我们以提供给顾客个性、时尚、创意、温馨、惊喜的礼品为创业核心理念，因人而异是其最能吸引消费者的亮点，也是我们对市场前景非常看好的重要筹码。
诚心诚意地为广大客户提供最人性化和最个性化的服务。
网站简介心动365不是贴吧，也不是一家普普通通的网店，它是集广告平台、店铺和公益于一身的综合性网站。
众所周知，已有的网络巨头中，百度、谷歌、搜狐、新浪及凤凰都是做网络媒介，主攻或兼具搜索和新闻功能；天猫、淘宝、亚马孙、1号点、京东、聚美优品都是做网络店铺，自营或者提供网店运行的平台。
但是基本上看不到我们这样的网店，不仅是广告平台，也是店铺，还兼备公益的功能。
2.6盈利模式我们的营业模式分为自发的盈利模式和自觉的盈利模式两种，前者主要存在于前期开拓市场，具有不可持续性；后者则在企业具有竞争优势时自发形成，盈利模式可持续。
具体来说，我们的盈利模式分为广告收入和礼品销售利润提成两种。
（1）广告收入通过在心动365网站上搭建的广告平台“品牌推荐”和“新品上市”，对合作礼品生产企业收取相应的广告费。
在品牌推荐这个广告平台上，我们细分15个产品大类，每个大类下各有6个品牌，这样品牌推荐这个平台可以为90个礼品生产企业提供品牌推广的平台。
同时，在新品上市这个广告平台上，针对不同企业和不同的产品，我们制定不同的收费标准。
（2）礼品销售利润提成这里的礼品销售提成包括两个方面，一个是对礼品生产企业的利润提成，一个是本公司的利润提成。
销售业务提成方面，我们实行利润延迟给付计划：由于部分礼品生产企业缺乏运作资金，我们会考虑到前期不收取任何费用的政策，帮助其开拓市场，促进商品销售。
等到其成功在市场上站稳脚跟，有了利润之后，我们再进行性礼品生产企业30%的利润提成。
为顺利实施“共同成长计划”，我们会拿出利润的15%分给战略性合作的礼品生产企业，10%作为对内部员工奖励，15%作为发展基金，20%作为股东利润分成，40%用来扩大业务。
投资分析我们共投入资金20万元，资金来源主要有银行借款、政府资金和自有资金，其比例分别为50%、25%、25%，其中用于固定资产投资5万，无形资产5万，流动资金包括广告宣传等共10万。
股本规模及结构暂定为：公司注册资本10万。
政府资金入股5万（50%）;自有资金入股50万（50%）。
通过计算，投资回收期为一年零十一个月，投资方案可行，且内含报酬率达到60%，投资效益良好。
此网站针对广大送礼人群，以新颖、快捷的方式，期望能够迅速建立网站在本地尤其是大学生人群中的忠诚度和知名度，并以此为契机，构建一个扩大的“心动365”网站，做到线上线下立体化订购平台及地域化快速服务体系，形成集礼品消费、信息共享、个人创意定制为一体的大学生及城市居民“送礼传爱”平台。
五人行团队，由来自安徽工程大学管理工程学院国际经济贸易专业和市场营销专业的5位同学组成的创业小组。
作为经管类的学生，虽然计算机能力尚有不足，但我们的商业知识及营销理念更具优势，加之我们有计算机专业同学的帮助，弥补了我们网页设计能力上的不足之处。
学习之外，我们积极参加市场营销策划大赛、全国“挑战杯”创业大赛和国际贸易技能大赛，算得上是一个有着扎实的理论基础，同事也有丰富的社会实践经验的团队。
创业人员个人基本情况及专长如下:表2-1创业人员个人基本情况及专长情况表具体组织结构与人员工作分配如下表:表2-2具体组织结构与人员工作分配表续表2-2第3章市场分析SWOT模型分析按照交易对象的不同，可以将中国的电子商务划分为十种形式，下表列出其代表性企业或形式，并简单分析了其优劣势。
表3-2中国的电子商务分类图3-1 中国网络零售交易规模图3-2中国移动网购交易规模竞争对手分析如今电子商务市场竞争异常激烈，礼品生产厂家很多，继续实施红海战略已经不能带给企业什么竞争优势。
我们另辟蹊径，立足于创意产品，着力打造集礼品消费、信息共享、个人创意定制为一体的大学生及城市居民“送礼传爱”平台，开辟蓝海市场。
因此，我们应尽快加快实施蓝海战略，争取占领这块市场。
STP分析市场细分根据顾客的不同需求，我们将顾客分为以下六种：（1）需要一个平台可供挑选礼物的群体。
（2）需要一个平台记录重要日子作为纪念日的群体。
（3）到了送礼物的时候却不知该送什么，需要我们给出恰当建议的群体。
