2019高考英语一轮训练选模块3Unit1Theworld牛津译林版必修3
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路漫漫其修远兮,吾将上下而求索 - 百度文库
1 Unit 1 The world
一、阅读理解。
What is the first thing you notice when you walk into a shop? The products displayed
at the entrance? Or the soft background music?
But have you ever notice the smell? Unless it is bad, the answer is likely to be no.
But while a shop’s scent may not be outstanding compared with sights and sounds, it
is certainly there. And it is providing to be an increasing powerful tool in encouraging
people to purchase.
A brand store has become famous for its distinctive scent which floats through the
fairly dark hall and out to the entrance, via scent machines. A smell may be attractive
but it may not just be used for freshening air. One sports goods company once reported
that when it first introduced scent into its stores, customers’ intension to purchase
increased by 80 percent.
When it comes to the best shopping streets in Pairs, scent is just as important to
a brand’s success as the quality of its window displays and goods on sale. That is
mainly because shopping is a very different experience to what it used to be.
Now the rise of electronic commerce (e-commerce)has opened up famous brands to a wider
audience. But while e-shops can use sights and sounds, only bricks-and-mortar shops(实体店)can offer a full experience from the minute customers step through the door to
the moment they leave. Another brand store seeks to be much more than a shop, but rather
a destination. And scent is just one way to achieve this.
Now, a famous store uses complex man-made smell to make sure that the soft scent of
baby powder floats through the kid department, and coconut scent in the swimsuit
section. A department store has even opened a new lab, inviting customers on a journey
into the store’s windows to smell books, pots and drawers, in search of their perfect
scent.
1. According to the passage, what is an increasingly powerful tool in the success of
some brand store?
A.Friendly assistant.
B.Unique scents. 路漫漫其修远兮,吾将上下而求索 - 百度文库
2 C.Soft background music
D.Attractive window display.
2. E-shops are mentioned in the passage to _______ .
A. show the advantages of brick-and-mortar stores
B. urge shop assistants to change their attitude
C. push stores to use sights and sounds
D. introduce the rise of e-commerce
3. Which statement would the writer agree with?
A.Put different shop on the products on display.
B.Ask every shop assistant to wear light perfume.
C.Place fragrant flowers in the shop
D.Expose some coffee bean to air inside a coffee shop.
4. The main purpose of the passage is to ______ .
A. compare and evaluate
B. examine and assess
C. inform and explain
D. argue and discuss
【语篇解读】本文是一篇说明文。文章介绍了采用香味提高销售量的理念。文章讲述了香味对于传统实体店的影响。各大品牌店都加强了味觉对顾客消费欲求的刺激,并根据商品不同调节香味。
1. B【解析】 细节理解题。根据第二段"But while a shop’s scent may not be outstanding
compared with sights and sounds, it is certainly there. And it is providing
to be an increasing powerful tool in encouraging people to purchase."可知,一些商店的成功中,独特的香味起着重要的作用。故选B。
3. D【解析】推理判断题。根据第三段的句子"A brand store has become famous for its
distinctive scent which floats through the fairly dark hall and out to the entrance, 路漫漫其修远兮,吾将上下而求索 - 百度文库
3 via scent machines. A smell may be attractive but it may not just be used for
freshening air."可知,作者认为气味在商店的成功方面起着重要的作用,所以他 认为咖啡店应该将咖啡豆暴露于空气中。故选D。
4. C【解析】主旨大意题。这篇文章主要是告诉读者香味对购物心理的影响,所以重在介绍和解释香味对 于实体店的影响。故选C。
二、单项选择。
1.The US should _______ the three Sino-Us joint Communiques and the basic norms of
international relations.
A. approve B. observe C. accomplish D.
accelerate
【答案】B
【解析】句意:美国应遵守中美三个联合公报和国际关系基本准则。observe意为“遵守”,符合句意。approve批准;accomplish完成;accelerate促进。
2.The mother was filled with _______ that her daughter might be disabled by the
accident.
A. demand B. curiosity C. anxiety D.
arrangement
【答案】C
【解析】demand需求;curiosity好奇心;anxiety焦虑;arrangement安排。句意:这个妈妈充满焦虑,她的女儿可能会在这场车祸中落下残疾。
3.Successful people make a plan to deal with each new problem rather than denying
or _______ that it exists.
A. realizing B. praying C. judging D. ignoring
【答案】D
【解析】句意:成功人士会制定计划来解决每一个新的问题,而不是对存在的问题视而不见。realizing意识;praying祈祷;judging判断;ignoring忽视。
4.Do keep _______ in an emergency, or things will get even worse.
A. calm B. still C. quiet D.
silent
【答案】A
【解析】句意:在遇到紧急情况时一定要保持镇定,否则情况会更糟。keep calm保持镇定。
15In the Middle Ages, merchants _______ “town criers” to read public messages aloud
to promote their goods.