第一册-职通商务英语-综合教程-全书教案
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商务英语综合教程第一册教学设计一、教学目标本教学设计旨在帮助学生建立商务英语的基本能力,包括听、说、读、写和翻译,让学生学会运用商务英语进行简单的口头和书面沟通,增强学生的自信心,提高其口语流利度和交流能力,以达到扩展自己的交际范围,提高就业竞争力的目的。
二、教学内容1. 教材本课程主要使用《商务英语综合教程第一册》。
2. 教学大纲•Unit 1:Introduction•Unit 2:Company Organization•Unit 3:Marketing Mix•Unit 4:Product Life Cycle•Unit 5:Service三、教学方法1. 基本教学法本教学设计采用任务型教学法,提供真实的商务场景模拟,使学生能够在实际的情境中排练所学的商务英语知识和技能,从而更好地掌握和运用商务英语技能。
2. 具体教学方法1.聆听真实商务对话 - 给学生播放商务对话录音,让学生听懂在特定的情境下用商务英语如何进行对话。
然后,教师加入讨论,明确目标语言和语法规则,并要求学生注意其中的课文重点和词汇。
2.个性化教学 - 最大限度地考虑学生个人差异,让每个学生在专门的课堂中得到个性化的辅导,包括阅读、写作、语言学习和发音等方面。
3.全方位练习 - 让学生在各种不同的情境中多次练习,从而更好地巩固和掌握所学内容,在课后进行有效的反馈和辅导。
四、教学评估1. 教学评估工具测试题和口语表现评估。
2. 测试内容测试内容根据本教学设计的教育目标,包括听力、语言和书写等知识领域的考核。
学生需要完成听力填空、选择题和短文阅读等题目,并通过讲商务英语解决问题、写商务英语电子邮件和面试等语言沟通考核。
同时,鼓励学生进行商务场景模拟表演,进行语言点演示和轻松的语言交互。
3. 评估结果根据测试结果,对学生们的掌握程度提供详细的反馈和指导,让学生们更好地发现和改进自己的语言缺陷,以提高口头和书面语言交流能力。
五、参考资料•《商务英语综合教程第一册》,作者:杨多万,出版社:中国对外经济贸易出版社,2019年。
Unit la Job Descriptions一、Objectives1• To enable students to talk about jobs2・ To practise listening for specific information3.To review the present simple二、Teaching ProceduresStep 1 Warmer (books closed)•T asks Ss how important business cards are to them (their own/other people's)•T introduces the Chamber of Commerce and gives more information if requested(it is an organization wihich operates on a local basis; it helps business by promotin the area;it offers business opportunities for its members through a varieties for its members through a variety of services and events)•T focuses Ss' attention on the business cards and clarifies job vocabulary where necessary.Ss listen to six new Chamber of Commerce members speaking and number the business cards in the order in which the people speakKey: 2 Helen Marsden3Thomas Kingsley4Beth Lambert5Richard Saunders6Robin SeatonStep 2 Text and Grammar points•T focuses Ss' attention on two of the cards・ Helen Marden^s and Robin Seaton5s. T elicits from the group what they think their duties are.•Ss look at Helen Marsdon and Robin Seaton5s business cards before listening to the cassette again・ T explains any difficult vocabulary where necessaty・ T uses the feedback to check whether Ss have problems with the third person -s when taliing about peopled jobs Key to the exercises:Helen Marsdon:1.Works for a company that produces vaccines and sells them to doctors・2・ Discusses new products with doctors・3.Deals with designers and printers.4.Deals with health authorities in central Europe5.Travels a lotanises conferences for the medical pressRobin Seaton:1.Recruites people2・ Writes job advertisements3.Choose the applicants to interview4.Interviews the applicants with the department manager5.Contacts successful and unsuccessful candidates6.Deals with employee^ problemsrms employees if the management isn't satisfied with their work• Before Ss look at the Don't forget section, T elicits the form of the present form from Ss. Then Tdraws students9attention to the don't forget section, which focuses on the main problem areas encountered when using the present simple: third person -s and negative and question forms using the auxiliary do. T points out that -es is added to words ending in 一s,・ch, ・sh, or -o (eg. discusses, watc hes, wishes, does)• T may wish to point out that there are three possible pronounciations or third person -s endings: /s/ /z/ and /iz/. However, only /iz/ is likely to be problematic.•Ss decide individually (or in pairs) which person each question is fa匚The exercise recycles some of the vocabulary from the tapescript but also includes some as yet unseen vocabulary, which I may need to ex pain ・Key: 1・ Thomas Kingsley2.Helen Marsden3.Katy Williams4.Beth Lambert5.Thomas Kingsley6・ Robin Seaton7.Richard Saunders8.Katy Williams9・ Robin Seaton10. Richard Saunders(Although Robin Seaton works for a packaging company, he works in personnel)•Ss mingle in order to find out the information・ This activity allows Ss to use the present simple and some of the vocabulary that has already been presented・ It also allows T tomonitor the use of the present simple and give further practice where necessary・Step 3 Talking about their job•Ss match sente nee halves about Beth. This enables Ss to review some general work-related vocabulary which they'll need in order to speak about their jobs・ Before Ss begin, T elicits what an accountant job might involve. T then ensures that Ss are aware that prepositions are followed by a noun or -ing, eg. I deal with questions, Fm responsible for checking・ T also draws Ss' attention to the fact that involve is followed by a noun or -ing, eg. My job alsoinvolves giving financial advice・ T points out that Reading /reding/ is a town in the South of England and that its pronounciation is different from the general readingKey to the exercises:2.Fm responsible for checking companeies" accounts /giving financial advice3・ My job also involves giving financial advice/checking companies' accounts4・ I deal with questions people have about their accounts5. As part of my job I have to produce financial reports7・ Fm based in Reading, not far from London.•Ss work I pairs to find out about their partner's job in the self-study section. T reminds Ss that they can use the phrases used by Beth Lambert in Ex 17Step 3 Homework1.Recite new words and expressions2・ Finish the exercises of Ss9 Book of Unit la Job descriptions3.Preview Unit lb working conditionsUnit 1 b Working Conditions(教学详案)、objectives:1、To enable Ss to talk about working conditions・2^ To practice reading for gist and for specific information.3、To review adverbs of frequency.二、Teaching ProceduresStepl Comments about work•Warmer T asks whether they have a suggestions/comments box at work・If so, what kinds of things do people write about.If not, T ask what other system they have for dealing with problems/complaints at work.T asks what typical problems they have at work.•ReadingSs look at comments made by employees and answer comprehension questions・Key: 1 x They are rarely for him/her.2、T hey frequently run out of stationery.3、T hey doif t receive overtime pay when they work last.4^ Equipment breaks down during presentations・5^ The only people who makes a suggestion as well as a comment is the person who writes about the bonus system .•Languages focus:•Ss place adverbs of frequency on a cline according to meaning and review word order of adverbs of frequency・•T asks Ss to underline any adverbs of frequency in the comments and checks their meaning.Ss then look at the adverbs of frequency in the exercise and write them in the appropriateplace on the cline・ They then compare their order with a partne匚Key: never rarely occasionally sometimes frequently/often usually always.•Ss look at the comments again in order to work out the position of adverbs of frequency・ They then complete the DoiVt forget section.Key: 1. usually, after, sometimes, never2、after3、weekly, annually, monthlyKey: SpeakingSs use the adverbs of frequency to talk about what they do outside/at work. Ss then decide how they would deal with the problems/comments in the comments box・1 > Ss work in pairs to discuss routines: both work-related and personal.2、T might wish to get Ss to change partners. Ss look at the comments again and makesuggestions as to how to deal with them.Step2 Terms and conditions of employment• VocabularySs match vocabulary in preparation for the reading.•Reading1、Ss gist-read a Terms and Conditions of Employment document.They then read the text again and answer multiple-choice comprehension questions・2、Ss read the Terms and Conditions of Employment text for gist and decide what type ofwork the documents refer to.Key: 2^ Factory work (shifts, safety regulations, overalls)1、B B C A• SpeakingSs discuss their own conditions of employment.Ss work in pairs to discuss their conditions of employment. Some ideas have been givenbut Ss don't have to discuss all of them. They may also have ideas of their own. The pairsthen give feedback to the whole class on what was the same for both partners・Step3 self-study1 > Vocabulary Recycling of vocabulary form the unit, word search Gap-fillexercise(prepositions)2^ Writing Ss write about their own conditions of employment.3、Exam practice Form-filling exercise(Reading Test Part7)Step4 Assignme nl1、R eview new words and expressions of unitl a Job Descriptions.2、R ecite new words and expressions of Unit 1 b Working conditions.3、F inish exercises of Unit 1 b in student^ book4、c heck the answer of unitl a Job Descriptions.5、F inish exercises of Unit 1 in student^ workbook・Unit2 a Company history(教学详案)一、objectives:1、T o enable Ss to describe companies and their histories.2、T o practice reading for specific information.3、T o review the past simple and prepositions of time・二、Teaching ProceduresStepl The histoty of VolkswagenT elicits any knowledge/experience of VW/Beetles・T asks Ss if they know what the most successful car ever is: the Volkswagen Beetle.T then asks Ss what they know about Volkswagen (VW) and VW Beetles. T can ask 讦any students own/have owned a Beetle and what they thought about the car.2ReadingStudents do a quiz about Volkswagen in pairs then scan a text to find answers to the quiz. Ss then answer multiple-choice questions・Key: Ex-2 BBACB Ex-3 CBABC3Vocabulary: scan the text again to pick put target vocabulary for detailed comprehension, searching for specific vocabulary to match a list of definitions. T ensuresthat Ss know that the words are in the same order in the text. When Ss report back, T asks for the whole sentence and not just individual words, thus encouraging Ss to use the new vocabulary in context. Only when the feedback has been completed does T invite questions concerning any remaining vocabulary problems from the text.Key: I. talk over2・ subsidiary3.public limited company4.globalization5・ setting up production facilities6.turnovernguage focus: past simpleSs will undoubtedly be familiar with the past simple; therefore, the Don't forger! Section simply reminds them about the use of auxiliaries in question-forming and negatives・Teacher should ensure that Ss are confide nt about the pronunciation of past tense ending・ It is probably sufficient for T to point out that most past tense endings do not require the addition of another syllable: /id/ is required only if the verb ends in t or d. T may wish to look at the language note at the end of T's notes for this unit for further informationT could ask Ss to scan quickly through the text about Volkswagen again and put all of the regular past simple verbs into the three categories:/t/ stopped, helped/d/ received, travelled, returned, arrived, described, rolled, continued/id/ started, founded, described, expanded5.Speaking: Ss exchange information about their own company's history.If the class is an in-company group, Ss could pool their knowledge of their company^ history to present to the class. Alternatively, groups could compete to provide the most information within a time limit, with other groups challenging the accuracy of the information. On the other hand, open groups would suit a genuine information exchange・T should encourage Ss to ask for information and not just transcribe their partner^ monologue・If necessary,T quickly brainstonns useful questions that will help Ss compete the task.Step2 Company profile1.VocabularySs match company descriptions with definitionsSs can do the task individually or in pairs・ Subsidiary and public limited company both appeared in Ex4 in the previous section. The exercise is therefore a combination of vocabulary consolidation and input, preparing Ss for Ex2・Key: 2. a public limited company is owned by shareholders3.A parent company has a controlling stake in another company4.A wholly・owned subsidiary is completely owned by another company5.A holding company only administers other companies in a group2.SpeakingSs order cards to make a company organigram then describe the company structureSs exchange information a about the present situation of their own companies Details: T explains the task to Ss before handing out the cards. Ss lay out the cards on the table and form a organigram. They then present a organigram on the board. The class challenges anything they are not happy with and reaches necesstiry correction・ The answer appeared at the end of the T's note for this unit.T encourages Ss to ask their partner a lot of questions・T also encourages Ss to make notes and present a quick profile of their partner's company to the quick profile could be set as homework writing task.Step 3 elf-studyLanguage focus Gap-fill exercises( past simple)Vocabulary Sorting exercise(prepositons of time: in, at, on)Odd-one-out collocation exercise (verbs and nouns)Exam practice:・Vocabulary matching exercise(Reading Test Part 2)・Note-writing exercise(Writing Test Part I)Step 4 Assignment1.Review new words and expressions of Unit lb2.Note-writing exercise3.Finish exercises of Unit 2a in student^ book4.Check the answers of Unit lb5.Finish exercises of Unit 2a in student's workbook.Unit 2b Company Activities一、Objectives:・To enable students to describe company activities•To practice reading for specific information•To raise awareness of cohesion and connectors of addition and contrast•To review the present continuous二、Teaching Procedures:1.Warmer: T introduces the topic and elicits Ss‘ experience and kn owledge(books closed): T asks Ss for examples of companies investing overseas and reasons why. For Ts working in central and eastern Europe, T asks Ss for examples of inward investment and the changes it brings・ T brainstorms car companies and locations they might choose for foreign investment.2.ReadingSs look at the visual on P17. T checks vocabulary such as plant, model, van, assembly and abbreviations such as m and by. Ss then look at the questions and scan the visual for the answers・ T asks Ss to support their answers with relevant information Key: 1. Fiat ($ 1.8 bn)2.Volkswagen (in Mosel)3・ Volkswagen (in the former East Germany, Hungary, Czech Republic, Slovakia, Poland)4.Poland ( $ 3.52 bn)5.Slovakia ( $120 m)nguage focus: Ss review the present/ continuous contrast and stative verbsThis exercise is a reminder of different uses of the present tenses・ Ss sort the uses into two groups・ T asks Ss to give an example of each use.Key: Present SimpleGeneral factsRoutinesStatesPresent Continuous Something happening now Temporary situations Changing situationsT reminds Ss about stative verbs and refers them to the Don't forget! Section. The exception of I think/Fm thinking hints at further complexity regarding the use of these tenses.However, T neediVt focus on more complex issues beyond the scope of Cambridge BECpreliminary・4.SpeakingSs discuss reasons for inward investmentDetails: The pair work activity allows Ss to discuss the Unit topic and also acts as aprediction exercise for the text and a chance to introduce some relevant vocabulary. Sswork in pairs/groups and list possible reasons for investment, which can be written on theboard. Before Ss do Exl in the text section, they can quickly check their predictions byscanning through the text.Reasons given in the text:・Cheap workforce・Generous govemment inward investment grants•Slow economic growth at home・Strong growth in central/easternEuropean car markets・Possible to talk over existing facilities/companies cheaply・Good locations for exporting to the former Soviet UnionOther possible reasons not mentioned in the text:•By manufacturing in Europe, Asian and US companies avoid restrictions on imports into Europe •Investing in the area boots local economies and adds to market growth•Higher returners on investments due to low costs •Share holder pressure to increase performance Step 2 Driving Eastwards1.Reading: Ss do a jigsaw reading exercise, before scanning the text to answer Right, Wrong,Doesn^ say9 questionsDetails: (1) The jigsaw reading task is not an exam style exercise but introduces the subject of cohesion. Texts can be made cohesive through the use of various devices・ In this case, the text is made cohesive through, lexical cohesion・(e.g. The mention of VW and Fiat in paragraph 3 refers back to the world's largest car-markets in Paragraphp2). The writer also uses (italicized) connectors of addition and contrast. Ss quickly read through the five extracts (skimming) to establish context and content. Then Ss read the text again and order the extracts. Ss may find the exercise easier if T photocopies the page and cuts up the paragraph for them to re-assemble. When reporting back, Ss explain their descriptions and quote relevant passages T corrects as necessary and invites questions concerning difficult vocabulary in the text.Key: suggested answers:2.In addition to cheap labor, •…3.Volkswagen, for example,・・・Contrastbut however although inspite of4. Companies such as VW and Fiat...5. However, in spite of all these advantages ・・・(2) T advises Ss to read through all the questions before scanning through the text. Ssshould check carefully whether there is enough evidence in the text to declare thestatements either "Right 9 or 4Wrong 5. If there is not, Ss should choose 'Doesnl say\Key: BAACBB2. VocabularySs scan the text for connections of addition/contrast then use the connectors to linkinformation from the textAddition AndIn addition Furthermore Moreover AlsoNot only...but also3. Speaking: Ss draw and explain maps of their companies' activitiesDetails: T asks Ss to draw a map showing their company's markets and activities. T reminds Ssthat the maps are only diagrams and need not be works of art. Ss then mark on importantlocations and exchange maps with a partner. Ss take it in turns to ask each other what thelocations are and what activities take place there ・ Ss should be encouraged to askfollow-up questions ・Step 3 Self-studyL VocabularyGap-fill exercise (present continuous)2. Language focusGap-fill exercise (present simple Vs continuous)3・ VocabularyMatching exercise (companies, nationalities and activities)4. Exam practiceMultiple-choice gap-fill text (Reading Test Part 6)Step 4 Assignment(1) Review new words and expressions of Unit 2a(2) Recite new words and expressions of Unit 2b(3) Finish exercises of Unit 2b(4) Finish exercises of Unit 2 in workbookUnit 3 Exam focus : Vocabulary一.Objectives:1 > To provide Ss with usefulStrategies for coping withUnknown vocabulary2、To present useful ways of organizing and storing new vocabulary 二.Teaching procedures:Step / Vocabulary in the examinationWarmer : T writes up the wordsVocabulary and grammar to introduce the topic Tensures Ss understand why vocabulary is an Exam focus unit・Step2 un derstanding wordsSs identify types of words then label the types of words gapped in sentenced and completethe gaps・Ss guess the meaning of potentially unfamiliar words through the use of context.Step3 storing new vocabulary1、Ss discus the advantages and disadvantages of five ways of physically recordingvocabulary ・2> Ss then look at examples of five ways of organizing vocabulary and discuss which theyuse and how they are useful .Ss then assign groups of storage .Step4 Vocabulary cards%1Ss look at an example of a vocabulary storage card and complete cards in a similar way・ Ss work in pairs and discuss which types of information they would choose to storeon cards.%1T highlights the use of cards for vocabulary building (collocations, opposites. etc) Step5 Building your vocabularySs focus on word famous and note ways of changing form through suffixes, prefixes etc.They then build up words and write example sentences・For homework/seif-study Ss are asked to identify and store vocabulary from the previous units.Step6 Assignment%1Review new words and expressions of Unit 2b・%1Recite new words and expressions of Unit 3.(3)Finish exercises of Unit 3 in studcnt/ s book ・④ Check the answers of Unit 2.Unit 4a Telephoning•.Objectives:1 • To practice telephoning language(including leaving and taking messages)2.To practice listening for gist and specific information二Teaching procedures :Step 1 Getting through1.Listening 1Ss listen to six telephone calls and match the calls with the correction descriptions . Details:(D Warmer ( book closed )T asks Ss about their curvent use of English for telephoning.This is a chance to check basic vocabulary ( call, caller, make a call , leave/take amessage ). T may wish to lead a brief discussion of the problems Ss expericnce in thisarea・② Ss listen to six phone calls and identify their conventKey : Cal 12: The receptionist connects the caller .Call3: The other person is not available so the caller will phone again later Cal14: Thecaller leaves a message・Call5: The caller waits for a short time then the receptionCormects her.Cal16: The caller was cut off and phones again.Ss compare answer in pair before・feedback ・ T clears lip any vocabulary points ( connect, cut off )Step2 SpeakingSs produce appropriate responses to telephone phrases. Ss then listen again to identifythe actual responses used in the calls .Details: T ei ther does this as a T-ed exercise or Ss work in pain to produce suitable responses. Ss are not expected to replicate the responses on the cassette at this stage - but to suggest any possible answers. Ss then listen to the cassette again and compare with what the speakersactually said •Key :1・ a person? s name ( e・ g・ Lewis・ Taylor )2.No, it is all right thank you. T' m cal l back in about ten minutes.3.Who? s calling, please ?4.I" m afraid he is in a meeting.Can 1 take a message ?5・ He should be available after lunch.6・ Right. I? 11 tell her you called back.7. I’ m afraid the line is busy.8.Oh,sorry about that. I, 11 try to reconnect you.nguage focusSs review will for immediate decisions, offers and promised・ Ss then do a matching exercise with phrases with will.Key:2.Could I have extension 236,please?3.The phone, s tinging.4.1, m afraid he isn' t in the office at the moment.5・It‘ s Dave Rogers again for Joe West. We were cut off.6.Could you tell Mrs. Rycroft that I called ?Answer to 2:3. Thank you I' 11 put you through ・ r 11 get it.4 .5 . It" s OK. I" 11 phone back later.Sorry. I’ 11 try to recorinect you.Yes. of course・I’ 11 give her your message.4.ReadingSs find a telephone conversation in a maze.5.SpeakingSs select two items from the maze to make their own telephone・ Conversation・ Step 2 Reasons for calling1.ListeningSs listen to a telephoneReceptionist take a message and note down the infotmation before listening again forspecific phrases.Details: Ss listen to telephoneConversation and complete the phone message form%1Name of caller : David Whelan%1Company : Health and safety council.(3) Massage : Has confirmedFirst Aid course week beginning 13 May box can only take 25 participonts not 29.In feedback T can as k Ss to compare the teleph one message with their own practice ・ Does Ss for instance note down other information such as the caller" s telephone number and timeof call? T may need to explain the meaning of First Aid .Before Ss listen again for the relevant telephone phrases, T asks Ss to predict the language・Key : 1・ Could you sell …?2・ I,ni calling about---?3.Sorry, did you say •••? So, thas…2.Speaking :Ss do an infonnation-gap activity, giving and taking telephone messages. ( Activitysheets on Pages 125 and 129 )Details: Ss work in pairs and use the activity sheets on Pages 125 and 129 to give and take telephone messages. They should check each other" s messages at the encl of activity・ T may wish to have Ss role-play their conversations to the rest of the group・Step3 Self-study1.ReadingOrdering exercise ( telephone convetsation )Gap-fill exercise ( telephone conversation)2・ Exam practiceMultiple - choice readingComprehension exercise(Reading Test Pout 1 )Step 4Assignment1.Review new words and expressions of unit 4a.2.Finish exercises of unit 4。
商务英语综合教程第一册课程设计一、简介本课程设计针对商务英语初学者,主要以综合实践及交际为主线。
课程涉及商务英语的基本语法、词汇、听说读写以及商务礼仪等方面的内容。
经过本课程的学习,学员将能够熟练掌握商务英语的基本交流技巧,具备一定的商务英语能力。
二、课程设置2.1 第一讲商务英语基础1.商务英语词汇基础及语法规则,注重听、说、读、写的综合训练;2.商务英语邮件的基本格式及写作技巧;3.商务电话、商务谈判等实用话题的训练。
2.2 第二讲商务英语听力训练1.商务英语听力练习,掌握商务场景中常用词汇及表达方式;2.不同商务场景下的对话的听力理解;3.以回答问题、听取信息为主要训练内容。
2.3 第三讲商务英语会话技能1.商务英语口语的表达技巧,重点训练语音语调及口音;2.商务英语常用口语及其应用,主要包括面试、职场交流、商务宴请等方面;3.商务英语的案例分析及模拟练习。
2.4 第四讲商务英语阅读与写作1.商务英语阅读理解的技巧及方法,主要针对商务英语中的广告、合同、商业资料等方面的内容;2.商务英语写作规范及技巧,注重实践训练;3.商务英语写作实例分析及模拟练习。
2.5 第五讲商务英语应用1.商务英语沟通技巧及商务礼仪;2.商务英语中的跨文化沟通应用;3.商务英语中的职业规划及职场管理技巧。
三、教学方法本课程注重学员的实践操作和交流,采用课堂教学、分组讨论、案例分析、角色扮演等多种教学方法。
此外,通过课后作业和讨论,检查学员的学习效果,并总结课程的特点。
四、参考教材1.《商务英语词汇与用法》;2.《商务英语读写教程》;3.《商务英语跨文化交际教程》。
五、教学考核1.课堂表现(考试分值30%):针对学员的出勤、听讲、提问、回答等方面进行考核;2.作业(考试分值30%):学员课后完成教师布置的作业,涉及到语法、词汇、阅读和写作等方面;3.期中考试(考试分值20%):以选择题、填空题、简答题等形式出题,主要考察学员对语法、词汇、阅读、听力和口语等方面的掌握程度;4.期末考试(考试分值20%):以选择题、填空题、简答题等形式出题,主要考察学生对课程内容的掌握程度;六、总结商务英语综合教程第一册课程设计,注重以听说读写为主线,通过多种教学方法,使学员全面掌握商务英语的基本交流技巧。
商务英语综合教程教案教案标题:商务英语综合教程教案教案概述:本教案旨在为商务英语综合教程的教学提供指导和建议。
商务英语是一门重要的语言技能,对于学生在商业环境中的沟通和交流至关重要。
本教案将涵盖商务英语的核心主题和技能,并提供一系列教学活动和资源,以帮助学生在商务环境中提高他们的英语能力。
教学目标:1. 熟悉商务英语的基本概念和背景知识。
2. 提高学生商务英语听、说、读、写的能力。
3. 培养学生在商业环境中的沟通和交流技巧。
4. 培养学生解决商务问题的能力。
教学内容和活动:1. 主题介绍:引入商务英语的重要性和应用领域。
通过讨论和案例研究,激发学生对商务英语的兴趣。
2. 商务英语基础知识:介绍商务英语的基本术语和常用表达。
通过课堂演练和角色扮演,加强学生对这些术语的理解和运用能力。
3. 商务英语听力训练:提供商务英语听力材料,如商务会议录音、电话交流等。
通过听力练习和理解问题,培养学生在商业环境中听取信息的能力。
4. 商务英语口语训练:通过角色扮演、小组讨论等活动,提高学生在商务场景中的口语表达能力。
引导学生运用商务英语进行演讲和辩论。
5. 商务英语阅读训练:提供商务英语文章和案例研究,让学生阅读和理解商业文本。
通过讨论和问题解答,培养学生对商务英语文本的理解和分析能力。
6. 商务英语写作训练:引导学生撰写商务英语邮件、报告和商业计划等文本。
通过写作练习和反馈,提高学生在商务环境中的书面表达能力。
7. 商务问题解决:引导学生分析和解决商务问题。
通过案例分析和团队合作,培养学生在商业环境中的问题解决能力和决策能力。
教学资源:1. 商务英语教材:根据教材的内容和主题进行教学设计和活动安排。
2. 商务英语听力材料:商务会议录音、商业新闻报道等。
3. 商务英语阅读材料:商业文章、案例研究等。
4. 角色扮演和讨论题:商务场景的角色扮演卡片和讨论题目。
5. 商务英语写作指导:商务英语写作范例和写作指导手册。
新编商务英语综合教程第1册课程设计一、简介本文档是新编商务英语综合教程第1册的课程设计,旨在通过特定的教学内容、教学方法和教学手段等,提高学生的英语综合能力和商务运用能力。
二、教学目标•帮助学生掌握商务英语基本语言知识和技能•培养学生的英语听、说、读、写能力•提高学生运用商务英语的实际应用能力和沟通能力•增强学生的跨文化沟通能力三、教学内容3.1 商务英语基础1.英语语音、语调、重读和连接2.商务英语中的常见词汇和短语3.商务英语中的常见语法和句型4.商务英语中的职业术语和约定语3.2 商务英语听力1.商务英语听力理解技巧2.商务英语电话沟通技巧3.商务英语会议技巧4.商务英语面试技巧3.3 商务英语口语1.商务英语中的礼节用语2.商务英语中的职场交流技巧3.商务英语中的商务谈判技巧4.商务英语中的演讲和表达技巧3.4 商务英语阅读1.商务英语中的商务邮件和商务信函2.商务英语中的商务报告和商务简报3.商务英语中的商务合同和商务协议4.商务英语中的商业杂志和商业新闻3.5 商务英语写作1.商务英语中的商务单据和商务表格2.商务英语中的商务邮件和商务信函3.商务英语中的商务报告和商务简报4.商务英语中的商务合同和商务协议四、教学方法•讲授法•演示法•互动法•视频教学法五、教学手段•PPT演示•在线教学平台•多媒体设备•语音识别软件•翻译软件六、教学评估通过听力测试、写作、口语表达和阅读理解等方式来进行教学评估。
七、教学计划时间段教学内容讲课时间(分钟)备注第1周至第2周商务英语基础(语音、词汇、语法和职业术语)120第3周至第4周商务英语听力(电话、会议和面试)120第5周至第6周商务英语口语(礼节用语、职场交流和商务谈判)120第7周至第8周商务英语阅读(邮件、报告和商务合同)120第9周至第10周商务英语写作(单据、邮件和报告)120时间段教学内容讲课时间(分钟)备注第11周期末考试及评估120八、教材及参考书目8.1 主要教材《新编商务英语综合教程第1册》8.2 参考书目1.《商务英语应用策略与案例分析》2.《商务英语教育学案》3.《跨文化商务交际》4.《英语商务礼仪》九、总结本文档为新编商务英语综合教程第1册的课程设计,通过特定的教学内容、教学方法和教学手段等,旨在提高学生的英语综合能力和商务运用能力、增强学生跨文化沟通能力,是一份有效的教学设计。
Unit 1 Meeting and Entertaining ClientsListening and speakingI. Teaching objectivesSs are expected to learn to:1. listen for specific information about etiquette for entertaining clients;2. listen for specific information to fill in the gaps in the conversations;3. retell the main points heard;4. role-play and practice in the everyday life social etiquette for entertaining clients.II. Teaching focus:To learn and practice social etiquette for entertaining clientsIII. Teaching difficultyTo listen for gist and specific informationVI. Teaching aids: a disc player and the discV. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks for the periods.Step2. Lead-in Questions (3minutes)Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes) Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)Step14. Assignments:To learn the new words and expressions in the two conversations;To review the social etiquette for entertaining clients.Intensive ReadingI. Teaching objectives:The Ss are expected to learn:1. the corporate entertainment;2. the words and expressions;3. the reading skills to find out the general idea and specific information.II. Teaching focus:To learn the corporate entertainment.III. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:How many proper ways can you think out to entertain your clients or your friends? (2 minutes) Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)Corporate EntertainmentGeneral idea: The skills of corporate entertainment.1. the importance of corporate entertainment2. the steps to prepare your corporate entertainment3. Caring about the well-being of the clients’ whole familyStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks9—11 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and mark out the language points that are difficult to understand. (10 minutes)Step6. Language points in the passage. (25-30 minutes)Step7. Translating: ask the class to finish Task12 according to the language points learned in the passage. (10 minutes)Fast reading and Case StudyI. Teaching objectives:The Ss are expected to learn:1. places you should avoid when meeting clients ;2. the reading skills to find out the general idea and specific information;II. Teaching focus:To learn places you should avoid when meeting clientsIII. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:Which places do you think you should avoid when meeting clients? (2 minutes)Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talkabout their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)Places You Should Avoid Meeting ClientsGeneral idea: Find places you should never meet with a clients to help you make a betterimpression on your clients1. Introduction: A lot of people have wrong opinions about finding places to meet clients2. the importance of a proper places to meet clients3. Five places you should never meet with a client.1) Starbucks or any other Wi-Fi equipped coffee house2) High-end bookstores3) Public Libraries4) Hotel Lobbies5) KFC, McDonald's or any fast-food restaurant4. conclusionStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks13and14 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and find out thespecific information for each part of the key points. (10 minutes)Step6. Case Study. Ask the class to read through the case and find out what the strong pointsand weak points are in his entertaining activities and how to perfect them. (15-20minutes)Step7. Discussion. Ask the class to talk about the questions in Task15 in pairs based on the case study. Then ask to pairs to present to the class. (10 minutes)Step8. SummaryGrammar and WritingI. Teaching objectives:The Ss are expected to learn:1. English basic sentence patterns;2. How to write a note.II. Teaching focus:1. English basic sentence patterns;2. The necessary part and set phrases of a note.III. Teaching difficulty:1. English basic sentence patterns;2. The necessary part and set phrases of a note.VI. Teaching length: 90 minutesV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Present English basic sentence patterns: (14 minutes)1. S+V2. S+V+P3. S+V+O4. S+V+IO +O5. S+V+O+C6.“There + beStep3. Task16. Ask the class to finish Task16 and discuss in pairs. (10 minutes)Step4. Task17. Ask the class to finish Task17 and discuss in pairs. (15 minutes)Step5. Present the necessary parts of a note: (2 minutes)The date, salutation, body, signature and cc etcStep6. Present the format of a note (2 minutes)Step7. Practice. Ask the class to study the two samples with focus on their necessary parts, the format and the useful set phrases for each part of the body. Present the useful setphrases. (5 minutes)Step8. Task18. Ask the class to finish the task and invite two Ss to present their writings to the class. (15 minutes)Step9. Task19. Ask the class to finish the task and invite 2 Ss to present their writings to the class. (20 minutes)Step10. Summary.Unit 2 TelephoningListening and speakingI. Teaching objectivesSs are expected to learn to:5. listen for specific information about etiquette for telephoning;6. listen for specific information to fill in the gaps in the conversations;7. retell the main points heard;8. role-play and practice in the everyday life social etiquette for telephoning.II. Teaching focus:To learn and practice social etiquette for telephoningIII. Teaching difficultyTo listen for gist and specific informationVI. Teaching aids: a disc player and the discV. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks for the periods.Step2. Lead-in Questions (3minutes)Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes)Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)Step13. Summary.Step14. Assignments:To learn the new words and expressions in the two conversations;To review the social etiquette for telephoning.Intensive ReadingI. Teaching objectives:The Ss are expected to learn:4. the telephoning;5. the words and expressions;6. the reading skills to find out the general idea and specific information.II. Teaching focus:To learn telephoning.III. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:What are the aims of making phone calls? And how to make a successful phone call (2 minutes)Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)How to Make a Successful Phone CallGeneral idea: How to make a successful phone call4. Special rules and conventions to abide by when making a phone call5. the steps for making calls to people that you do not know6. telephone tipsStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks9—11 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and mark out the language points that are difficult to understand. (10 minutes)Step6. Language points in the passage. (25-30 minutes)Step7. Translating: ask the class to finish Task12 according to the language points learned inthe passage. (10 minutes)Step8. SummaryFast reading and Case StudyI. Teaching objectives:The Ss are expected to learn:3. basic knowledge of telephone and the invention of wireless phone ;4. the reading skills to find out the general idea and specific information;II. Teaching focus:To learn basic knowledge of telephoneIII. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:How much do you know about telephone? (2 minutes)Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talkabout their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)How Much Do You Know About Telephone?General idea: Basic knowledge of telephone and the invention of wireless phone5. Basic knowledge of telephone6. the invention of wireless phoneStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks13and14 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and find out thespecific information for each part of the key points. (10 minutes)Step6. Case Study. Ask the class to read through the case and comment the bank’s behaviorand attitudes towards problems. (15-20 minutes)Step7. Discussion. Ask the class to talk about the questions in Task15 in pairs based on thecase study. Then ask to pairs to present to the class. (10 minutes)Step8. SummaryGrammar and WritingI. Teaching objectives:The Ss are expected to learn:1. Simple Present Tense;2. How to write a telephone message.II. Teaching focus:1. Simple Present Tense;2. The necessary part and set phrases of a telephone message.III. Teaching difficulty:1. English basic sentence patterns;2. The necessary part and set phrases of a telephone message.VI. Teaching length: 90 minutesV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Present the structure of Simple Present Tense: (14 minutes)1. S+V2. S+V-(e)s /has+3. S+am/is/are+Step3. Task16. Ask the class to finish Task16 and discuss in pairs. (10 minutes)Step4. Task17. Ask the class to finish Task17 and discuss in pairs. (15 minutes)Step5. Present the necessary parts of a telephone message: (2 minutes)The from, to, date, time, phone number, message, and cc etcStep6. Present the format of a telephone message (2 minutes)Telephone MessageFrom:TO:Date: Time:Phone number:Message:Step7. Practice. Ask the class to study the two samples with focus on their necessary parts, the format and the useful set phrases for each part of the body. Present the useful setphrases. (5 minutes)Step8. Task18. Ask the class to finish the task and invite two Ss to present their writings to the class. (15 minutes)Step9. Task19. Ask the class to finish the task and invite 2 Ss to present their writings to the class. (20 minutes)Step10. Summary.Unit 3 MeetingsListening and speakingI. Teaching objectivesSs are expected to learn to:9. listen for specific information about how to organize a meeting;10. listen for specific information to fill in the gaps in the conversations;11. retell the main points heard;12. role-play and practice organizing a meeting.II. Teaching focus:To learn and practice how to organize a meetingIII. Teaching difficultyTo listen for gist and specific informationVI. Teaching aids: a disc player and the discV. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks for the periods.Step2. Lead-in Questions (3minutes)1. Do you like attending meetings?2. Why do we still have meetings even though we can communicate information byemail, by phone and through other modern communication technologies?Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes)Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words inthe questions. (3 minutes)Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. Afterlistening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes) Step11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)Step13. Summary.Step14. Assignments:To learn the new words and expressions in the two conversations;To review the process and techniques of organizing a meeting.Intensive ReadingI. Teaching objectives:The Ss are expected to learn:7. the business meeting etiquette;8. the words and expressions;9. the reading skills to find out the general idea and specific information.II. Teaching focus:To learn the workplace social etiquette.III. Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Step1. Greet the class and announce the tasks.Step2. Lead-in questions:What do you think are considered as good manners in workplace? (2 minutes) Step3. Reading skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)Business Meeting EtiquetteGeneral idea: Business meeting etiquette can result in success or failure.1. forms and significance of business meeting2. etiquette at formal meetings3. dress and good manners at a meeting4. etiquette at informal meetingsStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks9—11 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and mark out the language points that are difficult to understand. (10 minutes)Step6. Language points in the passage. (25-30 minutes)New Words and Expressions1. etiquette n. the formal rules for polite behavior in society or in a particular group礼节,礼仪2. crucial a. extremely important 至关紧要的3. preside v. to be in charge of a meeting 主持会议4. take the trouble to 不辞辛苦地5. attentively ad. listening to or watching someone carefully 注意地,专心地6. interrupt v . to stop one’s speech by suddenly speaking to them, making a noiseetc 打断某人的话7. address v. deliver a speech 向……致辞8. cue n. an action or event that is a signal for something else to happen 提示9. condense v. to make something that is spoken or written shorter缩短,精简10. succinct a. clearly expressed in a few words 简洁的11. deviate v. turn away (from the right or usual way, a rule, a custom,etc.)偏离,背离12. guise n. dress, outward appearance 装束,打扮,外貌,外观13. courteous a. polite and showing respect for other people 有礼貌的14. confidential a. secret 机密的,秘密的15. fall into this trap 落入圈套或陷阱16. undermine v. weaken gradually 逐渐损坏,衰弱Difficult sentences1. Etiquette in business can come in a variety of forms – be it a business lunch to your choice ofattire at an awards ceremony, but the most crucial area in which etiquette can mean the difference between a company gaining or losing thousands of pounds is in a meeting setting.商务礼仪形式多样——无论是在共进商务午餐时,还是在出席颁奖仪式时着装的选择上。
新编商务英语综合教程第1册教学设计1. 教学目标通过本课程的学习,学生应该能够:•掌握商务英语基本词汇、语法和句型。
•能够熟练使用商务英语进行日常工作沟通。
•培养管理思维和跨文化意识。
2. 教学内容本教程主要包括以下几个方面的内容:1. 商务英语基础•介绍商务英语基础概念。
•学习商务英语的常用词汇和用法。
•学习商务英语的语法和句型。
2. 商务英语口语•学习商务英语口语的常用表达和场景。
•学习商务英语会议的流程和技巧。
•学习商务英语电话交流和邮件交流的技巧。
3. 商务英语阅读和写作•学习商务英语阅读的基本技巧和策略。
•学习商务英语邮件写作的规范和技巧。
•学习商务英语报告和简报的写作方法和格式。
3. 教学方法本课程采用多元教学法,包括课堂讲解、案例分析、小组讨论、听力练习、口语练习、阅读练习和写作作业等。
4. 评估方式本课程的评估方式包括日常课堂表现、课堂小组讨论、听力测试、口语测试、阅读测试和写作作业评估。
5. 教学计划本课程的教学计划按照以下方式安排:时间教学内容第1周商务英语基础介绍和商务英语词汇学习第2周商务英语语法和句型学习第3周商务英语口语基础学习和会议技巧第4周商务英语电话交流和邮件写作技巧第5周商务英语阅读策略和基本技巧第6周商务英语报告和简报写作技巧第7周商务英语跨文化沟通和管理思维第8周期末综合评估和教学反思6. 教学工具本课程采用以下教学工具:•多媒体投影仪•小组讨论手册•商务英语课程教材•商务英语课程作业本•商务英语听力练习材料7. 总结本教程旨在帮助学习者掌握商务英语的基础知识、口语能力、阅读写作能力以及跨文化意识,为今后从事商务行业工作、跨国企业交流、国际投资等领域打下良好的基础。