牛津英语高中4模块知识点归纳总结Unit1 Advertising
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并非所有的广告播放我们虽然花样
13. These ads deal with large social issues.
这些广告处理大量的社会问题。
14. In my opinion, this may have harmful effects.
在我看来，这可能会产生有害影响。
15. What they don’t mention is how bad these things can be for our teeth.
指定一特别委员会处理此事.
11. commit suicide/a crime自杀/犯罪
12. be intended for为……而打算
13. be concerned with对……关心
Evidently, there is another motion tobe concerned withand that is the propagation of the modulation envelope
还有一些动词适合于上述两种情况,可用连接号表示这种区别
9. fall for上……的当，受……骗
I can't believe you would fall FOR that old trick.
我不相信你会上那老把戏的当。
10. deal with处理，对付
Appoint an ad hoc committee todeal withthe affair
重要的是总是试图吸引观众的方式作出反应。
21. What parts of this issue would they care about or be concerned with?
这个问题的哪些部分他们会关心或关心？
22. The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.
19. agree with sb. on sth.同意某人的意见
20.hold one’s breath屏住呼吸
21. in public在公共场所
22. at one’s service听候某a disease治愈某人的病
24. be proud of以……感到自豪
6. Even if an ad does not lie, it does not mean it tells you the complete truth.
即使广告不撒谎，这并不意味着它会告诉你完整的真相。
7. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give
牛津英语高中4模块知识点归纳总结Unit1 Advertising
重点短语
1. be aware of知道，明白，意识到
I want you tobe aware ofthe sItuatIon before It effects you.
我希望在情况影响你前,你能察觉到。
2. play tricks on欺骗，捉弄
这家公司已制造出一种新的声光装置。
18. according to根据
Gasoline now costs an average of $3.15 a gallon, seven cents shy of the record set last May,according toAAA.
据美国汽车协会的数据，汽油现在的平均价格是每加仑3.15美元，仅比去年五月的记录低了七美分。
25. even if即使
Don’t neglect old friends,even ifyou no longer need them. ——AESOP
即使你不再需要老朋友，也不要怠慢他们。——伊索
26. at a low price以低价格
27. be popular with受某人欢迎
28. senior high高中
Think about the misforture of others that you maybe satisfied withyour own lot
想想别人的不幸,你可以对自己的命运感到满足
8. be used to对……习以为常，习惯于
There are a few verbs which fit into both groups and a hyphenmaybe used toshow the distinction
47. persuade sb into doing / to do sth说服某人做某事
48. have/keep/hold sth. in mind把……记住
重点句型
1. We are so used to them that we do not even realize how many we see and hear in a day.
老板就可以选择合适的产品来生产，这是预期的是最流行的一种与消费者
9. Also important are the sales targets.
同样重要的是销售目标。
10. If they want to become the market leader, the company must ensure that their product is of high quality.
I'll give himplay tricks onme, the low-down thing! He'll go straight down to the police station!
这狗东西，在我跟前使巧，送他公安局去！
3. believe in信任，相信
4. be bored with对……感到厌倦
29. be of good / high quality高质量
30.be on sale在销售中
31. make an announcement宣布
32. keep away from远离
33. No comments不加评论，无可奉告
34. bad breath口臭
35. be similar to和……相似
您选择的方式宣传应该主要取决于您的目标受众，哪些类型的广告达到特定组最好的。
重点语法:直接引语和间接引语
4模块Unit 2 Sporting events
重点短语
1. share with与…分享
2. every four years每四年，每隔三年
3. take part in参加
The students all dressed up totake part inthe New Year's Eve masquerade
显然，还应当考虑另外一种运动，那就是调制包络的传播。
14. get sth across传达
15. be particular about对……挑剔
16. soft drink软饮料
17. come up with提出，拿出
The company HAScome up witha new acousto-optical device
我们主张自立更生。
42. be responsible for对……负责
43. in one’s opinion依某人看
44. warn sb. against
45. attract/catch/draw one’s attention吸引..注意力
46. take turns to do sth.依次做某事，轮流做某事
如果他们想成为市场领导者，公司必须确保他们的产品是高质量的。
11. That is why we are considering repackaging our chocolate bar as well.
这就是为什么我们正在考虑重新包装的巧克力棒以及。
12. Not all ads play tricks on us though.
5. appeal to迎合，对……有吸引力
Blue and redappeal tome, but I don’t like Gray or yellow
蓝色和红色投我所好然而我不喜欢灰色和黄色。
6. trick sb into doing sth诱使某人做某事
7. be satisfied with对……感到满意
他们没有提到这些东西是多么糟糕，可以为我们的牙齿。
16. Have you ever regretted not having snapped those unforgettable moments?
你有没有后悔没有呵斥那些难忘的时刻？
17. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
19. In order to determine your audience, you will need to do a little research.
为了确定你的听众，你将需要做一些调查。
20. It is important to always try to appeal to the way the audience will react.
我们习惯了他们，我们甚至不知道我们一天看到和听到有多少
2. A commercial advertisement is one which someone has paid for to promote a product or service.
13. These ads deal with large social issues.
这些广告处理大量的社会问题。
14. In my opinion, this may have harmful effects.
在我看来，这可能会产生有害影响。
15. What they don’t mention is how bad these things can be for our teeth.
指定一特别委员会处理此事.
11. commit suicide/a crime自杀/犯罪
12. be intended for为……而打算
13. be concerned with对……关心
Evidently, there is another motion tobe concerned withand that is the propagation of the modulation envelope
还有一些动词适合于上述两种情况,可用连接号表示这种区别
9. fall for上……的当，受……骗
I can't believe you would fall FOR that old trick.
我不相信你会上那老把戏的当。
10. deal with处理，对付
Appoint an ad hoc committee todeal withthe affair
重要的是总是试图吸引观众的方式作出反应。
21. What parts of this issue would they care about or be concerned with?
这个问题的哪些部分他们会关心或关心？
22. The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.
19. agree with sb. on sth.同意某人的意见
20.hold one’s breath屏住呼吸
21. in public在公共场所
22. at one’s service听候某a disease治愈某人的病
24. be proud of以……感到自豪
6. Even if an ad does not lie, it does not mean it tells you the complete truth.
即使广告不撒谎，这并不意味着它会告诉你完整的真相。
7. All of these ads are meant to be helpful, and you can often learn a lot by following the advice they give
牛津英语高中4模块知识点归纳总结Unit1 Advertising
重点短语
1. be aware of知道，明白，意识到
I want you tobe aware ofthe sItuatIon before It effects you.
我希望在情况影响你前,你能察觉到。
2. play tricks on欺骗，捉弄
这家公司已制造出一种新的声光装置。
18. according to根据
Gasoline now costs an average of $3.15 a gallon, seven cents shy of the record set last May,according toAAA.
据美国汽车协会的数据，汽油现在的平均价格是每加仑3.15美元，仅比去年五月的记录低了七美分。
25. even if即使
Don’t neglect old friends,even ifyou no longer need them. ——AESOP
即使你不再需要老朋友，也不要怠慢他们。——伊索
26. at a low price以低价格
27. be popular with受某人欢迎
28. senior high高中
Think about the misforture of others that you maybe satisfied withyour own lot
想想别人的不幸,你可以对自己的命运感到满足
8. be used to对……习以为常，习惯于
There are a few verbs which fit into both groups and a hyphenmaybe used toshow the distinction
47. persuade sb into doing / to do sth说服某人做某事
48. have/keep/hold sth. in mind把……记住
重点句型
1. We are so used to them that we do not even realize how many we see and hear in a day.
老板就可以选择合适的产品来生产，这是预期的是最流行的一种与消费者
9. Also important are the sales targets.
同样重要的是销售目标。
10. If they want to become the market leader, the company must ensure that their product is of high quality.
I'll give himplay tricks onme, the low-down thing! He'll go straight down to the police station!
这狗东西，在我跟前使巧，送他公安局去！
3. believe in信任，相信
4. be bored with对……感到厌倦
29. be of good / high quality高质量
30.be on sale在销售中
31. make an announcement宣布
32. keep away from远离
33. No comments不加评论，无可奉告
34. bad breath口臭
35. be similar to和……相似
您选择的方式宣传应该主要取决于您的目标受众，哪些类型的广告达到特定组最好的。
重点语法:直接引语和间接引语
4模块Unit 2 Sporting events
重点短语
1. share with与…分享
2. every four years每四年，每隔三年
3. take part in参加
The students all dressed up totake part inthe New Year's Eve masquerade
显然，还应当考虑另外一种运动，那就是调制包络的传播。
14. get sth across传达
15. be particular about对……挑剔
16. soft drink软饮料
17. come up with提出，拿出
The company HAScome up witha new acousto-optical device
我们主张自立更生。
42. be responsible for对……负责
43. in one’s opinion依某人看
44. warn sb. against
45. attract/catch/draw one’s attention吸引..注意力
46. take turns to do sth.依次做某事，轮流做某事
如果他们想成为市场领导者，公司必须确保他们的产品是高质量的。
11. That is why we are considering repackaging our chocolate bar as well.
这就是为什么我们正在考虑重新包装的巧克力棒以及。
12. Not all ads play tricks on us though.
5. appeal to迎合，对……有吸引力
Blue and redappeal tome, but I don’t like Gray or yellow
蓝色和红色投我所好然而我不喜欢灰色和黄色。
6. trick sb into doing sth诱使某人做某事
7. be satisfied with对……感到满意
他们没有提到这些东西是多么糟糕，可以为我们的牙齿。
16. Have you ever regretted not having snapped those unforgettable moments?
你有没有后悔没有呵斥那些难忘的时刻？
17. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
19. In order to determine your audience, you will need to do a little research.
为了确定你的听众，你将需要做一些调查。
20. It is important to always try to appeal to the way the audience will react.
我们习惯了他们，我们甚至不知道我们一天看到和听到有多少
2. A commercial advertisement is one which someone has paid for to promote a product or service.
