商务秘书实务Chapter 11 - Business entertaining

商务秘书实务课后练习答案商务秘书实务课后练习答案the Exercises of Corporate Secretarial PracticeChapter11、1)The secretary’s responsibilities have been upgraded from handling office chores to a higher level, where organizing, supervising and training have become the core components of a secretarial job、2)The secretary’s professionalism and reliability have more influence on the daily and long-term management of the company than before, because managers’ and executives’ reliance on their secretaries have witnessed an unprecedented increase、2、The major responsibilities and tasks of a modern day secretary can be summarized into three categories: the independent operation of day-to-day documentary work, execution of internal and external communication, assistance in management and supervision, direct involvement in staff training、3、 Answers may vary with varied individual impressions、4、1)The secretary is mainly responsible for assisting a manager or managers on a daily basis、2)He/She should have basic skills in office management and corporate communication as well as a strong sense of professionalism, responsibility, reliability and business etiquette along with attractive personality andcharacter、3)He/She should have the initiative to familiarize himself/herself with the way the company operates and itspolicies so as to be capable of arranging dutiesaccording to their priority and making quick responsesand sensible decisions、4)He/She should understand how to fulfill office duties, maintain appropriate appearance, communicate verbally and non-verbally, and execute instructions and orders efficiently, because they are the foundation ofsuccessful daily corporate management and the firstcontact with the outsiders、5)He/She should be ethical, professional, positive and attractive, because only with these qualities can his/her reliability and efficiency in performance be guaranteed、Chapter21、1） Answers may vary with varied personal experiences、2）Personally, I believe the opinion originates from narrow-sightedness and nationalism, which can be regarded as wrong、As is observed, globalizationis the definite trend of the world economics、The communication and business contacts with the Western businesspeople are surging in their frequency、Therefore, learning the Western business etiquette is highly necessary out of the simple but absolute reason that mutual respect is the key in successful business interactions、2、1)No;2)No;3)Yes;4)No;5)No;6)No;7)No;8)Yes3、1)The colleague should not answer calls in front of the clients、Instead, he/she should set the cell phone on the ‘vibrate’ code or even turn it off、 If he/she has to answer an important call, he/she should apologize to and then leave the client temporarily for the call、2) He should not think of a company buffet as a chance of self-indulgence、Instead, he should probably eat before he goes to the buffet and limit himself to alcohol so as to keep sober、3)She should not apply makeup during the course of the meeting、Instead, she should have had herself appropriately made up before the meeting and simply keep herself at ease in the meeting、4)He should not make noises when eating、 Instead, he should roll the noodles every time he puts them into his mouth and chew them with his mouth closed、4、For reference only:From: “Steven Goody”To: “Larry Parker”Subject: Price catalog and samples Date: Wed,18 August xx 08:28:10Dear Larry:Two weeks ago, we requested you to send us your latest price catalog and the samples of the stuffing、However, they have notarrived yet、Would you please check whether there were any mistakes occurring during their delivery? At present, our production is preparing for the mass production of Teddy bears for the upcoming Christmas season、 It is the high time for us to do the final cost accounting and select the most appropriate stuffing、 The late delivery of the price catalog and samples may give rise to a series of production problems afterwards、 Viewingour well-established relationship, we can rest assured that quick reaction will be made to find the best solution to this problem、We are looking forward to hearing from you with regard to the solution、Steven Chapter31、1）Answers may vary with varied individual understanding of secretarial professional ethics、Additional points that can be added to the list are being self-motivated, self-improving, coordinative, enterprising, etc、2） Answers may vary with varied individual insights into the tips、3）The major differences that exist between Chinese and American secretaries may be that Chinese secretaries’ average age tends to be younger than that of American ones, for secretaries’ appearance is an indispensable reflectionof corporate image in China, while experience and expertise outweighs appearance in choosing a secretary in U、S、、 That gives an explanation to the fact that American secretaries follow more strict ethical codes so as to be professional in fulfilling their duties、4）Chinese employees should first of all realize that the secretarial job is not short-lived, which means it is a job that may end before35、 Instead, they should pay more attention to their inner qualities, which are composed of guiding and enlightening secretarial principles, and basic and in-depth understanding and knowledge of a secretarial job、2、 Personally, I believe that dating an immediate superior is against the secretarial ethical codes, because their relation may have direct influence on their roles in work, which may ultimately undermine their performance, efficiency and even the company’sinterests、 Chapter41、1)The major differences that lie between business letters, memos and e-mails are their formality and target readers、 The first one is the most formal, aiming at thereaders with whom the writer is in a fairly serious relation; the second one is less formal, aiming at the readers who are lower in hierarchy; the third is theleast formal, aiming at the readers with whom the writer feels much at ease、2)A well organized paragraph should be appropriately generalized and adequately supported with logical transitions with the previous paragraph and the subsequent one、3) The mistakes in a sentence are incompleteness, wordiness and wrong choices of voice、 The reasons thatare attributed to them are that the Chinese tend to be confused about English sentence structures, unfamiliar with English wording and unaware about the use of voicein business writing、4)Answers may vary with varied individual findings、2、From: Royce Mason To: "Tommy Lynch" Subject: Solutions to late delivery Date: Friday,12 May xx8:18:11Dear Tommy:We have paid immediate attention to the problem of late deliveryof the order、 After an enquiry with the shipping company, it was discovered that the ship that carried the orderencountered mechanical problems halfway to the port of destination、The shipping company is now seriously considering the needs for transshipment、 In the meantime, we will keep track of the latest information from the shipping company and come up with the solutions for your best interests、Please accept our sincere apology forthe problems arising from the late delivery、Best regards,Royce3、A Report on the Launch of T330 Electric Shavers With one year’s extensive surveys on South China market area, it can be safely concluded that there is a great sales potential of T330 Electric Shavers、The surveys mainly targeted the men consumers of various age and income groups、 The findings are listed as follows: First, the25 to35 age groups are most interested in electric shavers、 Since they are fully occupied in the daytime, they cannot afford much time to shave before they set out for work、 This provides a selling point for T330Electric Shavers, which are designed to be capable of complete shaving in less than5 minutes、 Second, the suggested sales price of T330 Electric Shavers is220 RMB, falling into the price range of the2000 to3000 RMB incomegroup、 In relatively developed South China, the aforesaid income group covers a population of1 million, who concentrate in the major southern cities, such as Guangzhou, Shenzhen, Foshan and Zhuhai、Such a concentration provides a foreseeable market share forT330 Electric Shavers、In summary, the launch of T330 Electric Shavers will be a success if the launch time is well set and the follow-up marketing strategy is appropriately employed、Chapter51、1)Business letters, fax and e-mails are the major components of business correspondence、2)The three basic formats are the block business letter format, the semi-blocked business letter format and the indentedbusiness letter format、3)The major differences are that the layouts of the three formats are varied according to the different sets of standards and their common purpose is present the information in a neat and decent manner、4)A business letter normally have a return address, a date, a reference line, an inside address, an attention line, a salutation, a subject line, a body, acomplimentary close, a signature block, identification initials, and an enclosure notation、5)A business letter should provide all pertinent information in a clear and concise manner with a purpose that stands out at beginning and is supported all through the letter、 The grammar applied should serve the information flow in an accurate and appropriate manner、Last but not least, the tone should keep in line with the purpose and be well reflected through the information、2、1)TT&G Consultancy,18 Leicester StreetBirmingham,22356, UK20-3399-886320 November, xxGuangzhou LatinaBiochemistry Co、, Ltd、28 Dongfeng Road, Yuexiu DistrictGuangzhou510020, Guangdong, ChinaAttention: Mr、Long TengdeDear Mr、 Long:Late Delivery ofOrder332Sincerely yours, Aaron Samson, R&D managerJPEnclosures:3cc: Ronald T erry, Logistics manager2) TT&G Consultancy,18 Leicester StreetBirmingham,22356, UK20-3399-886320 November, xxGuangzhou LatinaBiochemistry Co、, Ltd、28 Dongfeng Road, Yuexiu DistrictGuangzhou510020, Guangdong, ChinaAttention: Mr、Long TengdeDear Mr、 Long:Late Delivery ofOrder332Sincerely yours, Aaron Samson, R&D managerJPEnclosures:3cc: Ronald T erry, Logistics manager3) TT&G Consultancy,18 Leicester StreetBirmingham,22356, UK20-3399-886320 November, xxGuangzhou LatinaBiochemistry Co、, Ltd、28 Dongfeng Road, Yuexiu DistrictGuangzhou510020, Guangdong, ChinaAttention: Mr、Long TengdeDear Mr、 Long:Late Delivery ofOrder332Sincerely yours, Aaron Samson, R&D managerJPEnclosures:3cc: Ronald Terry, Logistics manager3、28, January, xxRoland Trading Co、, Ltd、23 Yuexiu Zhong RoadGuangzhou, China Dear Mr、Thompson:We have received your letter concerning your Purchase Contract No、898、 Upon receipt of the letter, an urgent meetingwas held between the supplier and us、The result turned out to be favorable、Delivery is rescheduled to April2, xx, as requested in your letter、 We would be pleased to offer help to you whenever it is need、 If you havefurther questions, please feel free to inquire us、Yours respectfully,Toddy MasonExport Manager4、 Envelope: Li Fenjin Data Magic Machinery Co、, Ltd、23 Huangshi Xi RoadGuangzhou, China CONFIDENTIALPeter Houston1708 Reserve StGarland, TX75042-7621USA Letter:18 May, xx1708 Reserve StGarland, TX75042-7621USA Dear Mr、 Houston: We acknowledge with thanks your product catalog、 It is our great pleasure to find that the data acquisition system listed in the catalog has a huge potential in our market、However, its price is far out of the price range of our market, which remains to be an obstacle in boosting possible future sales、If you kindly offer us a25% discount, we will be willing to order3 sets as a starter、 We wish that this would be our first step inestablishing long-term relationship、Your reply is earnestly awaited、Yours respectfully,Li FenjinPurchasing ManagerChapter61、1)A business memo, which is an effective and efficient tool in business communication, is an in-house business letter、2)A good memo should follow a set of guidelines, which foster its formation and upgrade expressiveness、3)A memo can keep members of a business organization from attending time-consuming meetings while furnishing them with sufficient information、4)Memos are different from letters in their formats and styles; however, they both serve the purpose of business communication、5)The common formats of a memo are block format and modified block format、Block format begins every paragraph flush with the left margin and leaves an empty line of space between each paragraph、 Modified block format indents each paragraph and does not leave an empty line of space between each paragraph、2、1)MEMO Date:11 November, xx To: General Manager From: He Chunnan, Finance Manager Subject: Staff changes in my department2)MEMO Date:12 January, xx To: Board of Directors From: Lin Deng, Marketing Manager Subject: Product launch plan of T008AE washing machines3)备忘录日期：xx年11月8日致：执行总裁凯尔史密斯由：人事经理通尼约翰逊主题：xx年招聘计划与时间表4)备忘录日期：xx年5月12日致：各部门经理由：人力资源经理主题：新激励制度3、1)MEMO Date:11 January xx To: Lorry Thomas, Assistantof Training Department From: T ory King, Training Manager Subject: Training program on hardware maintenance A new training program on hardware maintenance, which lasts one month from January15 to February15, is arrange for the ten trainee technicians recruited on January1、In order to guarantee the execution of the program, John Hoover, the workshop supervisor, should besufficiently informed of its details and specifications, and two senior engineers from the production department should be designated to assist and assess it、 Could you give me a notice when the aforesaid tasks are completed? Thank you!2) MEM。

《商务秘书实务》第2版习题答案Chapter 1: Introduction to the Secretarial Profession 秘书职业简介Chapter 2: Fundamentals of Business Etiquette 商务礼仪基础Chapter 3: Corporate Secretarial Ethics 秘书职业道德Chapter 4: An Overview of Business Writing 商务英语写作概览Chapter 5: Creating Business Letters in English 商务信函写作Chapter 6: Writing Memos in English 备忘录写作Chapter 7: Telephone Etiquette 电话沟通礼仪Chapter 8: Meeting Organization 组织会议Chapter 9: Presentation Development 开展讲座Chapter 10: Travel and Accommodation Arrangement 旅行和住宿安排Chapter 11: Business Entertaining 商务宴请Chapter 12: Balance Sheet Composition 制作资产负债表Chapter 13: Payroll Sheet Composition 制作员工工资表Chapter 14: Petty Cash Management 小额现金管理Chapter 15: Foundations of Human Resource Management 人力资源管理基础Chapter 16: Public Relations 公共关系基础Chapter 17: Marketing Research and Advertising Campaign 市场调研与广告活动Chapter 18: Writing Resumes in English 英文简历写作Chapter 19: Writing Job-search Cover Letters in English 英文求职信写作。

一、商务活动的基本特点：（1）交易性（2）利益性（3）竞争性二、.商务秘书工作的特点：（1）辅助性（2）中介性（3）综合性（4）机要性三、职业道德是指人们从事的特定的职业范围内所需遵守的一切行为规范的总和，包括职业责任、职业情感、职业纪律和职业能力。

商务秘书职业道德的内容（1）爱岗敬业，忠于职守，自觉履行自己的职责。

（2）诚实守信，恪尽职责，把握分寸。

（3）积极主动，当好参谋助手。

（4）遵守纪律，严守秘密，守时守信。

（5）谦虚谨慎，团结互助，踏实细致。

（6）实事求是，保持默契。

（7）勤奋好学，不断进取，开拓创新。

四、秘书知识构成层次（1）基础知识（2）相关知识（3）专业知识五、.礼仪，是礼节和仪式的总称。

仪式是使用在正式场合有固定程序的一整套礼节。

六、礼仪的特点（1）规范性（2）差异性（3）变化性七、举止优雅的意义首先在于体现了自尊自信，而不是要显示自己多么有教养。

举止优雅的人一般动作幅度都不会太大，不靠张扬的动作来确立自己的信心、展示自己的重要。

其次，举止优雅的人表现了对于他人的尊重，即能够约束自己，不用粗俗的动作冒犯他人、想他人示威。

八、着装的基本特点（1）着装要与场合相适应（2）着装要明确目的（3）着装要符合自己的社会角色（4）着装要适合自身的条件九、接待礼节有三个步骤：迎客、待客、送客。

十、R．S．V．P“敬请答复”十一、西餐的座次安排中西方请客的礼节有很多差异，其中明显的一点就是座次的安排不一样。

西餐的经久是主客间隔而坐、男女间隔而坐、夫妻分开而坐。

目的是为了让大家都有结交新朋友的机会。

即使餐桌上放有座签，也不能擅自入席，必须等主人带领才可以，这一礼节与中餐相同。

十二、构成办公环境的要素（1）空气（2）光线（3）声音（4）空间（5）绿化十三、办公管理程序的概念办公管理程序，是指为了实现某项秘书工作目标，对工作中具有多个环节、步骤，且这些环节、步骤间有规定性的时间顺序的活动或事务流程，进行科学有序地安排和管理，以优化工作流程，使其逐步成为处理某项工作的固定模式和方法，以指导今后所有同类或类似的工作。