公关公司PR agency报价单年框条目SOW (中英文)

影视制作费用明细：客户Client 产品Product 篇名Title 长度Length语言Language 中文 拍摄周期No. Shooting Day导演Director制片ProducerCurrency Unit 货币单位： RMB 人民币A.B.Prod’n Crew Expenses 制作人员费Executive Producer 监制 Director 导演Production Crew 制片组 DOP/Cameraman 摄影师 Camera Assistant 摄影助理 Gaffer 灯光师 Lighting Crew 灯光组 Art Director 美术指导 Art Assistant 美术助理 Wardrobe Master 服装师 Make Up/Hair Style 化妆/发型 Grip 场务Grip Assistant 场务助理 Soundman 录音人员Editor/Post Director 剪接师/后期导演 Stunt Men 特效人员 Insurance/Tax 保险 Sub Total 小计：C.Equipment Rental 器材费Camera Set-35mm Film 摄影器材capro-500 Lighting Equipment 灯光器材 Electricity 发电机 Grip Equipment 场务器材 Sound Equipment 现场录音器材Pre-prod’n Expenses 前制费Pre-prod’n Preparation 前制工作(创意费) Casting 试镜Location Scouting 勘景 Art Work 美术工作 Sub Total 小计：Sub Total小计：D.Films & Processing底片及冲印Film Stock/Video Tape底片/录影带Processing冲片Prints印片Sub Total小计：E.Location & Build Set 场地及搭景Studio Rental摄影棚租金Set Construction搭景A ir Shooting航拍A/C & Electricity空调及电费Location Rental场地租金Sub Total小计：F.Props & Wardrobe道具及服装Props Purchase道具购买Props Rental道具租金Props Construction特殊道具工程Wardrobe服装Sub Total小计：G.Video Post Production画面后期Film to Video Transfer转带Off Line Editing粗剪On Line Editing正式剪接Computer Graphic电脑动画Sub Total小计：H.Music Post Production音乐后期Music Selection选曲Music/CM Song Composing作曲Singer/Band歌手/乐队Sub Total小计：I.VO Recording录音旁白Recording Studio录音室租金Mixing/Dubbing混音/拷贝V oice Over Talent播音员Music Copy Right音乐版权Sub Total小计：J.Master Agency Copy 母带Master Copy母带capro磁带Release Print电影映片Video Print Out(Photo)Sub Total小计：K.资料及买片Information & Footage PurchaseSub Total小计：L.Talent演员Main Talent主要演员Supporting Talent次要演员Extra Talent临时演员Stunt Doubl特技演员Hand Talent手演员Animal动物Sub Total小计：M.Transportation & Catering 交通及膳宿费Vans九人座Trucks卡车Hotel - Double/Single饭店Air tickets机票Catering伙食饮料Miscellaneous杂支Sub Total小计：N.平面拍摄摄影师劳务摄影器材Sub Total小计：Grand Total 总计：。

影视制作费用明细：客户Client 篇名Title长度Length 语言Language 中文拍摄周期No. ShootingDay导演Director制片ProducerCurrency Unit 货币单位： RMB 人民币 A.B.Prod’n Crew Expenses 制作人员费Executive Producer 监制 Director 导演Production Crew 制片组 DOP/Cameraman 摄影师 Camera Assistant 摄影助理 Gaffer 灯光师Lighting Crew 灯光组Art Director 美术指导 Art Assistant 美术助理 Wardrobe Master 服装师Make Up/Hair Style 化妆/发型 Grip 场务Grip Assistant 场务助理 Soundman 录音人员Editor/Post Director 剪接师/后期导演 Stunt Men 特效人员Pre-prod’n Expenses 前制费Pre-prod’n Preparation 前制工作(创意费)Casting 试镜Location Scouting 勘景 Art Work 美术工作 Sub Total 小计：Insurance/Tax保险Sub Total小计：C.Equipment Rental器材费Camera Set-35mm Film摄影器材capro-500Lighting Equipment灯光器材Electricity发电机Grip Equipment场务器材Sound Equipment现场录音器材Sub Total小计：D.Films & Processing底片及冲印Film Stock/Video Tape底片/录影带Processing冲片Prints印片Sub Total小计：E.Location & Build Set 场地及搭景Studio Rental摄影棚租金Set Construction搭景Air Shooting航拍A/C & Electricity空调及电费Location Rental场地租金Sub Total小计：F.Props & Wardrobe道具及服装Props Purchase道具购买Props Rental道具租金Props Construction特殊道具工程Wardrobe服装Sub Total小计：G.Video Post Production画面后期Film to Video Transfer转带Off Line Editing粗剪On Line Editing正式剪接Computer Graphic电脑动画Sub Total小计：H.Music Post Production音乐后期Music Selection选曲Music/CM Song Composing作曲Singer/Band歌手/乐队Sub Total小计：I.VO Recording录音旁白Recording Studio录音室租金Mixing/Dubbing混音/拷贝V oice Over Talent播音员Music Copy Right音乐版权Sub Total小计：J.Master Agency Copy 母带Master Copy母带capro磁带Release Print电影映片Video Print Out(Photo)Sub Total小计：K.资料及买片Information & Footage PurchaseSub Total小计：L.Talent演员Main Talent主要演员Supporting Talent次要演员Extra Talent临时演员Stunt Doubl特技演员Hand Talent手演员Animal动物Sub Total小计：M.Transportation & Catering 交通及膳宿费Vans九人座Trucks卡车Hotel - Double/Single饭店Air tickets机票Catering伙食饮料Miscellaneous杂支Sub Total小计：N.平面拍摄摄影师劳务摄影器材Sub Total小计：Grand Total 总计：。

公共关系行业产品标准术语（中英文对照表）1.媒体关系Media Relations2.媒体研究/ Media study3.媒体传播策略/ Media communications strategy4.消费者触媒习惯/ Consumers' Media behavior analysis5.媒体关系评估/ Media relations evaluation6.媒体传播计划/ Media planning7.媒体关系管理/ Media relations management8.媒体监测/ Media monitoring9.传播绩效评估/ Media communications evaluation10.软文投放/ Advertorial Pitching11.新闻发布/ Press release12.专访安排/ Interview arrangement13.稿件撰写/Press materials drafting14.新闻剪报/News clipping15.活动管理Event Management16.活动策略规划/ Event strategy17.活动计划/Event planning18.活动管理/ Event management19.活动绩效评估/ Event evaluation20.现场执行/ On-site execution21.视觉创意/ Visual & creative22.设计制作/ Designing & Producing23.营销传播Marketing Communications24.营销传播研究/ Marketing communications study25.消费者调查/ Consumer surveys26.营销传播规划/ Marketing communications strategy27.营销传播计划/ Marketing communications planning28.营销传播管理/ Marketing communications management29.传播绩效评估/ Communications evaluation30.新产品上市/ New product launch31.巡展活动/ Road show32.促销活动/ Sales Promotion33.企业传播Corporate Communications34.企业传播规划/ Corporate communications strategy35.企业传播计划/ Corporate communications planning36.企业传播管理/ Corporate communications management37.传播绩效评估/ Communications evaluation38.出版物制作/ Publishing39.网站制作/ website producing40.内部传播Internal Communications41.内部沟通体系/ Internal communications system42.员工意见调查/ Employee Survey43.内部传播规划/ Internal communications strategy44.内部活动计划/ Internal communications initiative planning45.内部传播计划/ Internal communications planning46.内部关系管理/ Internal relations management47.传播绩效评估/ Communications evaluation48.内部活动/Internal event49.团队建设/Team building50.内联网建设/ Intranet building51.内刊制作/ In-house journal52.网络公关Digital PR53.网络媒体研究/ Digital media study54.网络受众分析/ Digital audience analysis55.网络公关规划/ Digital PR strategy56.网络传播计划/ Digital communications planning57.网络媒体管理/ Digital media management58.网络舆情监测/ Digital monitoring59.网媒绩效评估/ Media communications evaluation60.博客管理/Blog management61.论坛管理/ BBS management62.SNS传播/ Social network system communications63.IM传播/ Instant Message communications64.搜索引擎优化/ Search engines optimizing65.网站设计/ Web designing66.声誉管理Reputation Management67.公关环境研究/ PR circumstance study68.企业公民政策/ Corporate citizenship policy69.领导人形象管理/ CEO reputation management70.企业新闻制度/Press release management system71.企业信息监测/Corporate Information monitoring72.领导人活动安排/ CEO’s activities arrangement73.投资者关系Investor Relations74.投资者关系研究/ Investor relations study75.投资者沟通体系/ IR communications system76.投资者关系规划/ Investor relations strategy77.投资者沟通计划/ IR communications planning78.定期信息披露/ Information disclosure79.沟通绩效评估/ Communications evaluation80.IPO传播/ IPO communications81.路演/ Road show82.年报制作Annual reports producing83.股东大会/ Shareholders conference84.公共事务Public Affairs85.政府版图研究/ Government chart study86.政策决策研究/ Policy & decision-making study87.政府关系规划/ Government relations strategy88.社区关系规划/ Community relations strategy89.政府关系管理/ Government relations management90.社区项目管理/ Community project management91.利益团体沟通管理/ Stakeholders communications management92.公益赞助/ Sponsorship93.危机管理Crisis Management94.危机管理体系/ Crisis management system95.危机管理手册/ Crisis management manual96.危机模拟培训/ Simulated crisis training97.危机预警监测/ Media monitoring98.危机对策方案/ Crisis management solution99.危机评估/ Crisis evaluation100.危机处理/ Crisis management execution。

去年国际媒体传播动作与效果•CES曝光x 1•官方新闻稿x 6•媒体采访x 2•领导署名文章发表x 1•奖项申请x ?•领导演讲x ?•舆情危机管控x 1-企业新闻通稿-媒体自编报道和专访深度文章去年国际媒体传播动作与效果去年合作中发现的问题今年的传播目标？传播效果：1.总体来看，企业新闻通稿占比重，媒体自编报道和专访深度文章占比少，证明在媒体中RS知名度较小，行业领先地位未被认可（V家媒体自编报道和深度文章较多），更多被提及的是“a Chinese startup”2.媒体报道数量远低于X家，报道的媒体多为行业垂直媒体，大众商业类和科技媒体较少3.德文媒体传播较少工作流程：1.工作量太多，节奏过急，“粗放式”工作模式导致观察、总结、复盘不到位，经验难以沉淀，工作难以做精做细，直接影响传播效果2.项目管理意识缺乏，总是“last minute”才交付，影响质量3.核心国际媒体关系没有重点维护，媒体关系较为被动甲方与乙方角色定位甲方（执行者）策略执行物料输出乙方（咨询者）策略咨询媒体关系甲方（管理者）项目把控和风险预警内容审核策略方向核心媒体关系乙方（执行者）策略执行物料输出媒体关系优势：•乙方专业意见输入•执行经验积累在我方手里劣势：•我方工作量太大，导致工作无法做精做细，总是最后一刻才交付•媒体关系较被动优势：解放我方人力，投入项目管理，更高质量高效率完成工作充分利用agency丰富的策略执行经验劣势：对agency的人要求高（需要对我们的需求和策略足够了解），初始教育成本高顾问模式（去年）管理模式乙方资质评估乙方竞价方案XXX 价格：模式一（一年执行+咨询）：XXX USD 模式二（半年执行+咨询）XXX USD乙方竞价方案需确定继续合作后才细化工作内容。

基于去年的合作内容报价：•模式一（包含写作）：XXX USD•模式二（仅咨询）：XXX USD•模式三（项目合作）：价格按具体情况拟定，但要看其时间档期。

影视制作费用明细报价单模板（中英文对照）影视制作费用明细：客户Client 产品Product 篇名Title 长度Length语言Language 中文拍摄周期No. Shooting Day导演Director制片ProducerCurrency Unit 货币单位： RMB 人民币A.B.Prod’n Crew Expenses 制作人员费Executive Producer 监制 Director 导演Production Crew 制片组DOP/Cameraman 摄影师Camera Assistant 摄影助理 Gaffer 灯光师 Lighting Crew 灯光组 Art Director 美术指导Art Assistant 美术助理Wardrobe Master 服装师Make Up/Hair Style 化妆/发型 Grip 场务Grip Assistant 场务助理 Soundman 录音人员Editor/Post Director 剪接师/后期导演Stunt Men 特效人员Insurance/Tax 保险 Sub Total 小计：C.Equipment Rental 器材费Camera Set-35mm Film 摄影器材capro-500 Lighting Equipment 灯光器材Electricity 发电机Grip Equipment 场务器材Sound Equipment 现场录音器材Pre-prod’n Expenses 前制费Pre-prod’n Preparation 前制工作(创意费) Casting 试镜Location Scouting 勘景 Art Work 美术工作 Sub Total 小计：Sub Total小计：D.Films & Processing底片及冲印Film Stock/Video T ape底片/录影带Processing冲片Prints印片Sub Total小计：E.Location & Build Set 场地及搭景Studio Rental摄影棚租金Set Construction搭景A ir Shooting航拍A/C & Electricity空调及电费Location Rental场地租金Sub Total小计：F.Props & Wardrobe道具及服装Props Purchase道具购买Props Rental道具租金Props Construction特殊道具工程Wardrobe服装Sub Total小计：G.Video Post Production画面后期Film to Video Transfer转带Off Line Editing粗剪On Line Editing正式剪接Computer Graphic电脑动画Sub Total小计：H.Music Post Production音乐后期Music Selection选曲Music/CM Song Composing作曲Singer/Band歌手/乐队Sub Total小计：I.VO Recording录音旁白Recording Studio录音室租金Mixing/Dubbing混音/拷贝V oice Over Talent播音员Music Copy Right音乐版权Sub Total小计：J.Master Agency Copy 母带Master Copy母带capro磁带Release Print电影映片Video Print Out(Photo)Sub Total小计：K.资料及买片Information & Footage Purchase Sub Total小计：L.Talent演员Main Talent主要演员Supporting Talent次要演员Extra Talent临时演员Stunt Doubl特技演员Hand Talent手演员Animal动物Sub Total小计：M.Transportation & Catering 交通及膳宿费Vans九人座Trucks卡车Hotel - Double/Single饭店Air tickets机票Catering伙食饮料Miscellaneous杂支Sub Total小计：N.平面拍摄摄影师劳务摄影器材Sub Total小计：Grand Total 总计：。

[精华]思普公关报价单思普宏达公关服务报价单2011年项目基础传播-网络传播方式计费项目计费单项费用计费说明备注网络事件策划费 50000元/套起根据事件复杂情况而定不含发布费网络炒作网络人物策划费 50000元/套起根据人物自身情况而定不含发布费3000-5000元/专题版块划分，提供专题执行文本及加工后图片、视频资料策划费根据项目情况而定套专题建立新浪财经、网易财经、搜狐财经、腾讯财经建立专题。

包括专网络专题建立费 20000元/套起题入口在财经频道推荐3天以上，以及其他相关推荐;专题挂根据项目情况而定在相关网站15天以上3000-5000元/维护周期1个月，提供专区要闻区新闻稿4篇，每周更新1次专题维护维护费根据项目情况而定月专题包括图片、视频提供官网策划方案，各版块执行文本、图片的处理，flash、根据页面数、复杂情官网建立策划搭建费 30000元/套起视频资料等制作，域名空间租赁等况而定官网搭建不改变网站框架、版块前提下的内容更新。

更新包括各版块新根据维护工作量而官网维护内容维护费 15000元/月起闻、信息、图片,每个月改变2次头图设计定。

包括活动主题，活动内容，活动流程、合作媒体选择等相关炒活动策划策划费 8000元/套起根据活动难度而定作、执行文本抢楼类包括网站论坛或微博合作，网站对于活动推荐，活动配合宣传需要另外提供票务等网友互动(3组信息帖，发布20个论坛版块;活动网络新闻1篇，发布8000元/套互动资源，根据活动活动活动维护维护费 10家媒体;博文1篇针对活动评议，推荐至博客频道首页/财起推荐情况以及发布量经博客首页/财经频道首页，累计点击不少于5000次，累计回而定复不少于回复50条每个工作日根据微博活跃时间段发布与项目宣传相关微博4微博维护费 5000元/月条，参与微博热门话题(增加互动、积攒粉丝人气)等其他话题微博不少于6条，粉丝每月增长率30%发布论坛帖20篇，引导回复200个，参与帖吧其他自发论坛帖吧维护费8000元/月帖互动回复不少于1000个撰写并建立关于关键词百度百科词条关键词根据百科词条建立新词条 3000元/条情况而定百科修改词条费 3000元/条根据需求在已有词条上进行内容修改网络平台补充词条费 500元/次根据需求撰写条目内容，补充百度百科已有词条管理甄选建立平台、博客版面设计(头图、头像、标题栏)、根据策划建立费 2000元/个客户资料填充相册、播客每周修改更新3篇博文、每2周更新10张图片1个图片专辑、每月更新2个视频，博文推荐至博客频道首页/财经博客首页/官方博客内容维护 8000元/月财经频道首页2次。

影视制作费用明细：客户Client 产品Product 篇名Title长度Length语言Language 中文 拍摄周期No. Shooting Day 导演Director制片ProducerCurrency Unit 货币单位： RMB 人民币A.B.Sub Total 小计：C.Equipment Rental 器材费Camera Set-35mm Film 摄影器材capro-500 Lighting Equipment 灯光器材 Electricity 发电机 Grip Equipment 场务器材 Sound Equipment 现场录音器材 Sub Total 小计：D.Films & Processing 底片及冲印 Film Stock/Video Tape 底片/录影带 Processing 冲片Pre-prod’n Expenses 前制费Pre-prod’n Preparation 前制工作(创意费) Casting 试镜Location Scouting 勘景 Art Work 美术工作 Sub Total 小计：Prints印片Sub Total小计：E.Location & Build Set 场地及搭景Studio Rental摄影棚租金Set Construction搭景A ir Shooting航拍A/C & Electricity空调及电费Location Rental场地租金Sub Total小计：F.Props & Wardrobe道具及服装Props Purchase道具购买Props Rental道具租金Props Construction特殊道具工程Wardrobe服装Sub Total小计：G.Video Post Production画面后期Film to Video Transfer转带Off Line Editing粗剪On Line Editing正式剪接Computer Graphic电脑动画Sub Total小计：H.Music Post Production音乐后期Music Selection选曲Music/CM Song Composing作曲Singer/Band歌手/乐队Sub Total小计：I.VO Recording录音旁白Recording Studio录音室租金Mixing/Dubbing混音/拷贝Voice Over Talent播音员Music Copy Right音乐版权Sub Total小计：J.Master Agency Copy 母带Master Copy母带capro磁带Release Print电影映片Video Print Out(Photo)Sub Total小计：K.资料及买片Information & Footage PurchaseSub Total小计：L.Talent演员Main Talent主要演员Supporting Talent次要演员Extra Talent临时演员Stunt Doubl特技演员Hand Talent手演员Animal动物Sub Total小计：M.Transportation & Catering 交通及膳宿费Vans九人座Trucks卡车Hotel - Double/Single饭店Air tickets机票Catering伙食饮料Miscellaneous杂支Sub Total小计：N.平面拍摄摄影师劳务摄影器材Sub Total小计：Grand Total 总计：。

广告业常用英文术语分类: 艺术与设计 | 标签: 杂谈From 邮件作者Sender 发信人Reply-To 回邮地址To 收信人地址CC 另一个收信人地址BCC 收信人地址，但这个收信人看不到其它收信人的地址。

Subject 主题Comments 备注Keywords 关键字，用来进一步搜索邮件In-Reply-To 被当前邮件回复的邮件的IDReferences 几乎同In-Reply-To一样Encrypted 加密邮件的加密类型Date 发信日期AAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体策划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体) metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页，网站Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组) fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase （pop）焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass．．．off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计（总）覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位) double truck 双页／，告(跨页) facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播)preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA（Account Assistant）客户助理Action Plan 行动方案AD（Account Director）客户总监Add Value 附加价值Ads（Advertisement）广告Advertorial付费软文AE（Account Executive）客户代表、客户主任Agency 代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU （Business Unit）业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI（Corporate Identity）企业形象CIPRA（China International Public Relations Association）中国国际公共关系协会CIS （Corporate Identity Sysetm）企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置（装饰）Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM （Direct mailing ）直邮Domain Name Registration 域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料（数字或其他材料）FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt （Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations Association）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV （Individual Software Vendor）独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（Large Account）大客户LE （Large Enterprise）大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm（Marketing Communications）营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB（Medium business）中客户MC（Master of Ceremonies）主持人MC（Middle China）华中MD（Managing Director）董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC（North China）华北NE （Northeast China）东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW（Northwest China）西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV（One Voice）一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA（Public Relations Society of America）美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE（Senior Account Executive）高级客户代表、高级客户主任SAM（Senior Account Manager）高级客户经理SB （Small business）小客户SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV （Share of V oice）Speaking with One V oice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW（Southwest China）西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD （To be Detail）需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景V oiceshare 曝光信息份额VP（Vice President）副总裁VSB （Very small business）特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising 营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail分类广告Web站classified ad Web site编辑名录compiled lists立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising 成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语——媒介策划用语广告印象advertising impression广告反应曲线advertising response curve注意度attention value受众audience受众目标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效到达率effective reach暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehiclesAE——Account Executive——客户代表，或客户执行。

影视广告制作报价单中英文对照Document number【SA80SAB-SAA9SYT-SAATC-SA6UT-SA18】影视制作费用明细：客户Client 产品Product 篇名Title 长度Length语言Language 中文 拍摄周期No. Shooting Day导演Director制片ProducerCurrency Unit 货币单位： RMB 人民币A.B.C.Equipment Rental 器材费Camera Set-35mm Film 摄影器材capro-500 Lighting Equipment 灯光器材 Electricity 发电机 Grip Equipment 场务器材 Sound Equipment 现场录音器材 Sub Total 小计：D.Films & Processing 底片及冲印 Film Stock/Video Tape 底片/录影带 Processing 冲片 Prints 印片Sub Total 小计：E.Location & Build Set 场地及搭景Pre-prod’n Expenses 前制费Pre-prod’n Preparation 前制工作(创意费) Casting 试镜Location Scouting 勘景 Art Work 美术工作Studio Rental摄影棚租金Set Construction搭景Air Shooting航拍A/C & Electricity空调及电费Location Rental场地租金Sub Total小计：F.Props & Wardrobe道具及服装Props Purchase道具购买Props Rental道具租金Props Construction特殊道具工程Wardrobe服装Sub Total小计：G.Video Post Production画面后期Film to Video Transfer转带Off Line Editing粗剪On Line Editing正式剪接Computer Graphic电脑动画Sub Total小计：H.Music Post Production音乐后期Music Selection选曲Music/CM Song Composing作曲Singer/Band歌手/乐队Sub Total小计：I.VO Recording录音旁白Recording Studio录音室租金Mixing/Dubbing混音/拷贝Voice Over Talent播音员Music Copy Right音乐版权Sub Total小计：J.Master Agency Copy 母带Master Copy母带capro磁带Release Print电影映片Video Print Out(Photo)Sub Total小计：K.资料及买片Information & Footage Purchase Sub Total小计：L.Talent演员Main Talent主要演员Supporting Talent次要演员Extra Talent临时演员Stunt Doubl特技演员Hand Talent手演员Animal动物Sub Total小计：M.Transportation & Catering 交通及膳宿费Vans九人座Trucks卡车Hotel - Double/Single饭店Air tickets机票Catering伙食饮料Miscellaneous杂支Sub Total小计：N.平面拍摄摄影师劳务摄影器材Sub Total小计：Grand Total 总计：。

影视制作费用明细：客户Client 篇名Title 长度Length语言Language 中文 拍摄周期No. Shooting Day导演Director制片ProducerCurrency Unit 货币单位： RMB 人民币 A.B.Prod’n Crew Expenses 制作人员费Executive Producer 监制 Director 导演Production Crew 制片组 DOP/Cameraman 摄影师Camera Assistant 摄影助理 Gaffer 灯光师 Lighting Crew 灯光组 Art Director 美术指导 Art Assistant 美术助理 Wardrobe Master 服装师Make Up/Hair Style 化妆/发型 Grip 场务Grip Assistant 场务助理 Soundman 录音人员Editor/Post Director 剪接师/后期导演 Stunt Men 特效人员 Insurance/Tax 保险 Sub Total 小计：C.Equipment Rental 器材费Camera Set-35mm Film 摄影器材capro-500 Lighting Equipment 灯光器材Pre-prod’n Expenses 前制费Pre-prod’n Preparation 前制工作(创意费) Casting 试镜Location Scouting 勘景 Art Work 美术工作 Sub Total 小计：Electricity发电机Grip Equipment场务器材Sound Equipment现场录音器材Sub Total小计：D.Films & Processing底片及冲印Film Stock/Video Tape底片/录影带Processing冲片Prints印片Sub Total小计：E.Location & Build Set 场地及搭景Studio Rental摄影棚租金Set Construction搭景A ir Shooting航拍A/C & Electricity空调及电费Location Rental场地租金Sub Total小计：F.Props & Wardrobe道具及服装Props Purchase道具购买Props Rental道具租金Props Construction特殊道具工程Wardrobe服装Sub Total小计：G.Video Post Production画面后期Film to Video Transfer转带Off Line Editing粗剪On Line Editing正式剪接Computer Graphic电脑动画Sub Total小计：H.Music Post Production音乐后期Music Selection选曲Music/CM Song Composing作曲Singer/Band歌手/乐队Sub Total小计：I.VO Recording录音旁白Recording Studio录音室租金Mixing/Dubbing混音/拷贝Voice Over Talent播音员Music Copy Right音乐版权Sub Total小计：J.Master Agency Copy 母带Master Copy母带capro磁带Release Print电影映片Video Print Out(Photo)Sub Total小计：K.资料及买片Information & Footage PurchaseSub Total小计：L.Talent演员Main Talent主要演员Supporting Talent次要演员Extra Talent临时演员Stunt Doubl特技演员Hand Talent手演员Animal动物Sub Total小计：M.Transportation & Catering 交通及膳宿费Vans九人座Trucks卡车Hotel - Double/Single饭店Air tickets机票Catering伙食饮料Miscellaneous杂支Sub Total小计：N.平面拍摄摄影师劳务摄影器材Sub Total小计：Grand Total 总计：。

影视制作费用明细：客户Client 产品Product 篇名Title长度Length 语言Language 中文拍摄周期 导演Director制片ProducerCurrencyUnit 货币单位：RMB 人民币A.B.SubTotal 小计：C.EquipmentRental 器材费CameraSet-35mmFilm 摄影器材capro-500 LightingEquipment 灯光器材 Electricity 发电机 GripEquipment 场务器材 SoundEquipment 现场录音器材 SubTotal 小计：D.Films&Processing 底片及冲印Pre-prod’nExpenses 前制费Pre-prod’nPreparation 前制工作(创意费) Casting 试镜LocationScouting 勘景 ArtWork 美术工作 SubTotal 小计：FilmStock/VideoTape底片/录影带Processing冲片Prints印片SubTotal小计：E.Location&BuildSet场地及搭景StudioRental摄影棚租金SetConstruction搭景A irShooting航拍A/C&Electricity空调及电费LocationRental场地租金SubTotal小计：F.Props&Wardrobe道具及服装PropsPurchase道具购买PropsRental道具租金PropsConstruction特殊道具工程Wardrobe服装SubTotal小计：G.VideoPostProduction画面后期FilmtoVideoTransfer转带OffLineEditing粗剪OnLineEditing正式剪接ComputerGraphic电脑动画SubTotal小计：H.MusicPostProduction音乐后期MusicSelection选曲Music/CMSongComposing作曲Singer/Band歌手/乐队SubTotal小计：I.VORecording录音旁白RecordingStudio录音室租金Mixing/Dubbing混音/拷贝VoiceOverTalent播音员MusicCopyRight音乐版权SubTotal小计：J.MasterAgencyCopy母带MasterCopy母带capro磁带ReleasePrint电影映片VideoPrintOut(Photo)SubTotal小计：K.资料及买片Information&FootagePurchaseSubTotal小计：L.Talent演员MainTalent主要演员SupportingTalent次要演员ExtraTalent临时演员StuntDoubl特技演员HandTalent手演员Animal动物SubTotal小计：M.Transportation&Catering交通及膳宿费Vans九人座Trucks卡车Hotel-Double/Single饭店Airtickets机票Catering伙食饮料Miscellaneous杂支SubTotal小计：N.平面拍摄摄影师劳务摄影器材SubTotal小计：GrandTotal总计：。

影视制作费用明细：客户Client 产品Product 篇名Title长度Length语言Language 中文拍摄周期No. Shooting Day 导演Director制片ProducerCurrency Unit 货币单位： RMB 人民币A.B.Sub Total 小计：C.Equipment Rental 器材费Camera Set-35mm Film 摄影器材capro-500 Lighting Equipment 灯光器材 Electricity 发电机 Grip Equipment 场务器材 Sound Equipment 现场录音器材 Sub Total 小计：D.Films & Processing 底片及冲印Pre-prod’n Expenses 前制费Pre-prod’n Preparation 前制工作(创意费) Casting 试镜Location Scouting 勘景 Art Work 美术工作 Sub Total 小计：Film Stock/Video Tape底片/录影带Processing冲片Prints印片Sub Total小计：E.Location & Build Set 场地及搭景Studio Rental摄影棚租金Set Construction搭景A ir Shooting航拍A/C & Electricity空调及电费Location Rental场地租金Sub Total小计：F.Props & Wardrobe道具及服装Props Purchase道具购买Props Rental道具租金Props Construction特殊道具工程Wardrobe服装Sub Total小计：G.Video Post Production画面后期Film to Video Transfer转带Off Line Editing粗剪On Line Editing正式剪接Computer Graphic电脑动画Sub Total小计：H.Music Post Production音乐后期Music Selection选曲Music/CM Song Composing作曲Singer/Band歌手/乐队Sub Total小计：I.VO Recording录音旁白Recording Studio录音室租金Mixing/Dubbing混音/拷贝V oice Over Talent播音员Music Copy Right音乐版权Sub Total小计：J.Master Agency Copy 母带Master Copy母带capro磁带Release Print电影映片Video Print Out(Photo)Sub Total小计：K.资料及买片Information & Footage PurchaseSub Total小计：L.Talent演员Main Talent主要演员Supporting Talent次要演员Extra Talent临时演员Stunt Doubl特技演员Hand Talent手演员Animal动物Sub Total小计：M.Transportation & Catering 交通及膳宿费Vans九人座Trucks卡车Hotel - Double/Single饭店Air tickets机票Catering伙食饮料Miscellaneous杂支Sub Total小计：N.平面拍摄摄影师劳务摄影器材Sub Total小计：Grand Total 总计：。

接下来，让我们了解一些，公关及公关活动涉及到的专业英语术语。

策划(plan)：公关活动PR activity公关公司PR partner投标书tender book提案proposal公司介绍company profile公关策略PR Strategy传播策略communication strategyxx新闻宣传News communication about xx公关公司职责Responsibility of PR Agency传播目标Objective目标受众Target Audience传播现状分析Corporate Communication SWOT Analysis优势Strength (S)劣势Weakness (W)机遇Opportunity (O)威胁Threat (T)负责人Stakeholder新闻宣传News communication媒体沟通Media Communication新媒体开拓New Media Exploited最少12名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组a panel of at least 12 leading senior PR practitioners from agency and in-house environmentsxx上市后新闻宣传News communication after xx launch危机公关Crisis PR根据实际情况进行跟进处理Crisis management according to actual situationxx 舆论环境Public environment for xx核心媒体群策略Strategy of Key Media group结合实际需求进行新媒体开拓To exploited new media according to actual need强化媒体的掌控Strengthen the control of mediaxx 新闻资料准备News files preparation for xxxx 后续宣传Communication after xx区域性in local areas本月重点工作To-do list of this month其他工作 Others日常新闻宣传Daily news communication媒体分析Analysis of Media重点监测The key point monitor list媒体监测总结Monitor Conclusion意见领袖opinion Leader中坚力量core group传统核心团队Traditional Group新锐团队New core group出发点Basic point建立品牌形象 Set up the image今年的促销活动Promotional Activity of the Year吸引注意力的促销活动attention-grabbing promotional event 2008年公关环境PR circumstance 2008活动(event):合作项目cooperation project圆桌会议roundtable meeting会场布置Venue Arrangement设计方案Design proposal地面设计floorplan贵宾室VIP room签到处reception透视图perspective drawing指引牌设计directional signage design邀请函invitation单独插页a separate page inside折叠线folding line胸卡breast-card备选设计方案alternative design背景设计backdrop designxx 后期维护工作(相册制作等)Maintenance work after xx(picture files made ) 活动前期沟通宣传Pre-event Communication活动过程跟踪沟通During-event Communication and follow-up活动内容和细节建议Event Detail Recommend活动(形式)策划Event Plan活动(线下：会展、路演、促销等)Eventsxx 成员小型媒体沙龙xx member media salon华南媒体沙龙活动Huanan media salon event媒体食宿安排Accommodation Arrangement参加规则Rules of entry礼物建议Gift Recommend颁奖时间Awards Presentation相关网页的设计制作 Homepages Design and Production颁奖仪式场地安排Awarding Ceremony Venue Arrangement现场活动执行支持On-Site Support支持材料/辅助材料Support material活动后分析总结报告After-Event Summary Report访问日程Visit Agenda日程Agenda地点Venue现场制作物设计制作Decoration Design and production设计作品制作并完成Design work finalizationlogo的设计制作Designing and making the the logo of xxxx 项目展厅布置VI设计制作 Exhibition hall display and VI design on xx Project电子杂志的设计制作并提交The on-line journal design and completionxx 前期准备工作Preparation work for xxxx 跟进工作Some following work about xxxx vi设计制作 The VI design about xx执行(exect):中国国内媒体Chinese domestic media业内、商贸媒体Industry/trade media大众媒体General media国际媒体中国通讯员China based international correspondents中国主流媒体China key media核心媒体拜访Visit Key Media政府Government主要传播信息Key Message摘除网络负面声音，BBS，Blog灌水Drop negative information in internet and information release on BBS and Blog媒体邀请(待定)Media Invitation(Suspending)媒体邀请(邀请媒体建议、邀请函撰写发送跟踪)Media Invitation(Media listrecommend/invitation letter/invite follow up)活动前期沟通宣传Pre-event Communication活动过程跟踪沟通During-event Communication and follow-up媒体食宿安排Accommodation Arrangementxx 项目，发布频次7篇，传播量字14000字xx,the releasing frequency are 7 pieces, communication volume are 14000 wordsxx项目，发布频次25篇，传播量38837字xx, the releasing frequency are 25 pieces, communication volume are 38837 words费用预算(budget):合同contract税费 tax入场费entry fee基础公关费用明细表Budget List on Basic PR Expenses媒体维护费用expense on media relations maintenace危机公关费用expense on crisis management政府公关费用 expense on government relations公关培训费用expense on public relations training新闻稿撰写费用expense on news articles writing月服务费用 expense on PR.service费用总计total expenses序号order项目program费用预算budget项目说明explanations服务费用service fee其他相关：窄播Narrowcasting新闻发布News release有新闻价值的Newsworthy在线沟通On-line communications在线媒体关系On-line media relations 在线监测On-line monitoring在线宣传Online publicity评论文章Op-Ed说服 Persuasion产品宣传信 Pitch letter专题报告Position paper新闻发布会Press conferences媒体监测Press monitoring媒体关系Press relations新闻界Press印刷媒体Print media印刷出版物Print publications产品促销Product promotion产品宣传Product publicity项目小组Project team公众抱负Public aspiration公众态度Public attitudes公众意识Public awareness公共事务管理 Public issues management公众情绪Public mood公众需要 Public need舆论Public opinion公共政策预测Public policy forecasting公关广告Public relations advertising公关公司 Public relations agency公关咨询与调研 Public relations counseling and research 公关部 Public relations department公关目标/战略 Public relations objectives/strategies公关计划Public relations plan公关方案Public relations programs公关策略Public relations tactics公众意见Public sentiment公益宣传广告Public service announcement宣传Publicity问卷 Questionnaire监管当局Regulatory authorities调研Research危机沟通Risk communication摘要文章Round-up article促销Sales promotion样本 Sample卫星连线访谈Satellite media tours轰动手法Sensationalism形势分析Situational analysis社会预期Societal expectations软性新闻Soft news特殊利益团体Special interest groups 演讲 Speech演讲稿写作Speech-writing扭曲事实Spin代言人 Spokesperson备用声明Standby statement股东Stockholders托词Subterfuge上下级沟通Supervisory communications 供应商Suppliers调查Surveys电台访谈节目Talk radio目标受众Target audience电话沟通Telephone communication第三方认可Third-party endorsement高层管理Top management行业协会Trade associations行业展览Trade show真相Truth电视访谈TV interviews双向沟通Two-way communication价值观Value视讯会议Video conferences视讯发行Video news releases网络公关Web relations网上新闻室Web site newsroom网站 Web site国际互联网World Wide Web写作Writing【本文档内容可以自由复制内容或自由编辑修改内容期待你的好评和关注，我们将会做得更好】。

英文公关合同模板This Public Relations Agreement (the "Agreement") is entered into on [Date] by and between [Client Name] (the "Client") and [PR Agency Name] (the "Agency").1. Scope of Services1.1 The Agency shall provide public relations services to the Client, including but not limited to media relations, press releases, crisis management, event planning, content creation, and social media management.1.2 The Agency shall work diligently to enhance the public image and reputation of the Client within the agreed upon target markets and demographics.1.3 The Agency shall develop and implement a comprehensive Public Relations strategy tailored to the Client's needs and objectives.2. Term2.1 This Agreement shall commence on [Start Date] and shall continue for a period of [Duration] months unless terminated earlier in accordance with the terms of this Agreement.3. Fees and Payment3.1 The Client shall pay the Agency a monthly retainer fee of [Amount] for the duration of this Agreement.3.2 The Client shall also reimburse the Agency for any expenses incurred in connection with the provision of services under this Agreement, subject to the Client's prior approval.3.3 Payment shall be made within [Number] days of receipt of an invoice from the Agency.4. Termination4.1 Either party may terminate this Agreement by giving [Number] days' written notice to the other party.4.2 In the event of termination, the Agency shall be entitled to payment for all services rendered up to the date of termination.5. Confidentiality5.1 The Agency shall not disclose any confidential information of the Client to any third party without the Client's prior written consent.5.2 The Client acknowledges that the Agency may use information provided by the Client for the purpose of providing services under this Agreement.6. Representations and Warranties6.1 The Client represents and warrants to the Agency that it has the right and authority to enter into this Agreement and to provide the Agency with the information necessary to perform the services under this Agreement.6.2 The Agency represents and warrants to the Client that it will provide the services under this Agreement in a professional and timely manner.7. Indemnification7.1 The Client shall indemnify and hold harmless the Agency from and against any and all claims, damages, losses, liabilities, costs, and expenses arising out of or in connection with the Client's breach of this Agreement.8. Governing Law8.1 This Agreement shall be governed by and construed in accordance with the laws of [Jurisdiction].In witness whereof, the parties have executed this Agreement as of the date first above written.Client:[Client Name]Agency:[PR Agency Name]Date: [Date]。