北师大版高中英语必修4Unit11 The MediaLesson 3 The Advertising Game导学案

Lesson 3 World NewsTeaching aims:1. To read a text about advertisement development2. To learn and practise – ing form.3. To discuss advertisingTeaching difficulties: To learn and practise – ing form.Teaching Aids：computerTeaching procedures:I. Warming up: Can you think of some advertisements you have seen ? Where you have seen adve rtising? (show some pictures) lead students to talk about the topic. Do you think advertisem ent will mislead us by make us believe a product is better than it really is? When you buy something will you be affected by advertisement? What do you think of the design of nowadays advertisements? wonderful or dull?II. Reading: Read the text to do the exercise “True or False”1. “Tsing Dao Beer” tells you 3 pieces of informa tion so it is attractive.2. Advertisement must be attractive and creative.3. The purpose of all advertisement is to make customer spend money.4. Producing public advertisement mentioned in the text is free.5. The text inferred that advertisement is trying to sell you something makes customers bored.6. The purpose of advertisement is creating something that has never been seen before.7. Standing out your advertisements is not easy because people are used to high standards of visual design. Answers: FTFFTFTIII. Correct errors:1. Other common ideas including happiness, wealth and success.2. This is often not enough to noticing in a modern city.3. Repeat old ideas is not a successful idea.4. Using humor as well as unusual ideas to surprise people are important.5. The main purpose of the advertisement is make customers spend money.6. People are used to see high standards of visual design.7. People simply enjoy look at attractive advertisements.Keys: 1. including改为 include 2. noticing改为be noticed 3. repeat 改为 repeati ng4. are 改为is5. make改为 making6. see 改为 seeing7. look改为 lookingIV. Listening and Speaking: Do the exercise 3V. Language points and vocabulary:1. advertise vt. 为……做广告,登……的广告advertise for salesman 找推销员的广告vt. （在……）登……的广告（in）It has been advertised in the magazine. 已在杂志上刊登了广告。

高中英语Unit 11 The Media知识总结北师大版必修4News on celebrities is usually the most popular subject on any types of media.You would read about the best received movie stars and know what they like to eat and how they are getting along with their boy friends or girl friends.Nearly every newspaper in the world has a specific section for such articles.It seems that you,the readers know more about the celebrities than they themselves do!What do people think of the celebrity related news?A school girl:It's my favorite section for that I can learn how my favorite stars are.A student's father:My son is stuck on such news and I can not understand what interests him so much!A teacher:Is it necessary to have so much news of this type?Why are the stars more important than the real heroes in our daily life?A society observer:It's reasonable that such news is more popular,for it is human being that are most interested in others' life,especially the celebrities'.A well－known singer:Yes,it's helpful for my career and I need the news,though sometimes I felt too exposed to the public and seems not to have the right to keep anything private behind me. Myview:【话题链接】 The newspaper is not beaten in a contest during the process of competing with broadcast and TV.The main reason is the characters on the newspaper has more exhaustive(详尽的),deeper pictures than the broadcast and television,it is much easier to keep,too.But compared with Internet this advantage of the newspaper has all gone.【问题导入】 Some one said that in some ten years,the newspaper would be entirely replaced by internet.Do you agree with them?And what are your classmates' opinion?Have a talk and write down anything special and interesting:A young man,a student in one of our universities,was one day taking a walk with a professor,who was commonly called the student's friend,from his kindness to those who waited on his instructions.As they went along,they saw lying in the path a coat and a pair of old shoes,which they supposed to belong to a poor man who was employed in a field close by,and who had nearly finished his day's work.The student turned to the professor,saying,“Let us play a trick on the man—we will hide his shoes,and hide ourselves behind those bushes,and wait to see his perplexity when he cannot find them.”“My young friend,”answered the professor,“we should never amuse ourselves at the expense of the poor.But you are rich,and may give yourself a much greater pleasure by means of this poor man.Put a coin in each shoe,and then we will hide ourselves and watch how this affects him.”The student did so and they both placed themselves behind the bushes close by.The poor man soon finished his work,and came across the field to the path where he had left his coat and shoes.While putting on his coat he slipped his foot into one of his shoes,but feeling something hard,he stooped down to feel what it was,and found the coin.Astonishment and wonder were seen upon his face.He gazed upon the coin,turned it around,and looked at it again and again.He then looked around,but no person was to be seen.He now put the money into his pocket,and proceeded to put on the other shoe;but his surprise was doubled on finding the other coin.His feelings overcame him;he fell upon his knees,looked up to heaven and uttered aloud a fervent thanksgiving in which he spoke of his wife,sick and helpless,and his children without bread,whom this timely bounty,from some unknown hand,would save from perishing.The student stood there deeply affected,and his eyes filled with tears.“Now,”said the professor,“aren't you much better pleased than if you had played your intended trick?”The youth replied,“You have taught me a lesson which I will never forget.I feel now the truth of these words,which I never understood before—It is more blessed to give than to receive.”【问题导入】 What do you learn from this story?And how do you think about the final sentence of this article.Is it more blessed to give than to receive?。

Unit 11 The Media□agenda n. □self­employed adj. □humour n. □tyre n.□committee n. □bush n. □niece n. □ankle n.□quiz n. □classic adj. □nephew n. □ambulance n.□opera n. □sew vt. □spokesman n. □strawberry n.□paparazzi n. □beer n. □greengrocer n. □ex­husband n.□bomb n. □corporation n. □fiction n. □district n.□sex n. □brand n. □trolleybus n. □faithfully adv.□administration n. □budget n. □south west adv.□tobacco n.□reform n. □boom n. □fog n. □astronomer n.□self n. □concept n.1．(2019·全国卷Ⅰ) The likables' plays­well­with­others qualities strengthen schoolyard friendships，jump­start interpersonal skills and，when tapped early，are employed ever after in life and work.使用；采用2．(2019·北京卷)She also approached dentists to learn more about teeth cleaning.联系；接洽3．(2018·全国卷Ⅰ)Over the years，there have been a number of different techniques to help designers approach this important point.着手处理[单词拼写·运用]8．consist_of由……组成9．be_made_up_of 由……组成10．be_used_to 习惯于11．be_linked_with/to 与……相关联12．participate_in 参与，参加13．help_out 帮忙做事；摆脱困境14．look_forward_to 盼望，希望选用左栏短语的适当形式填空。

Unit 11The MediaLesson 3The Advertising GameⅠ．单词拼写1．Ba Jin was one of the best ______（当代的）writers.2．The oil market is enjoying a ______（迅速增长）．3．He can't remember the basic ______（概念）of math.4．The teacher is trying a new ______（方法）to language teaching.5．Large ____________（公司）often have strict interviews for interviewers.6．Her designs have a strong ______（视觉上的）attraction.7．My sister has two kids，a boy and a girl.In other words，I have a ______ and a ______.8．Because of Tom's sudden wedding，his mother had to change the month's ______（预算）．9．You couldn't wear this dress to go to the party；it's not ____________（合适的）．10．His opinion that good products needn't be ____________（做广告）is out of date.答案：1．contemporary2．boom3．concept4．approach5．corporations6．visual 7．nephew；niece8．budget9．suitable10．advertisedⅡ．短语归纳1．某种产品____________ 2．位于____________3．品牌名称____________ 4．直接的竞争____________5．吸引/保持注意力____________ 6．由……组成____________7．采用现代技术____________ 8．习惯于……____________9．突出；显眼____________ 10．与……相联系____________11．为了利润____________ 12．目的在于……____________13．对……贡献____________ 14．参加____________15．致力于……____________ 16．鼓励某人做某事____________答案：1．a certain product2．be located3．brand name4．direct competition 5．attract/hold the attention6．consist of7．apply modern techniques8．be used to doing sth. 9．stand out10．link to11．for a profit12．aim to13．contribution to14．participate in15．work hard at doing sth.16．encourage sb.to do sth.Ⅲ．课文填空The ______ advertisement is one that gives information about finding certain products.However，it might not be ______ when there are products and services in direct competition ______ each other in the market place.In such situation，advertisements need to ______ and ______ the attention of the public.As present-day advertisers often have large budget，a lot of money is spent ______ applying modern techniques of design.But because of the ______ boom，people are used to ______ high standards of ______ design.Modern advertisements must stand out in a world full of ______ by combining the highest standards ______ ideas to make the products more attractive.Most people know that the main ______ of the advertisement is making customers spend money，so many of today's advertisers ______ that it does not matter ______ attractive the idea linked ______ the product is.______，they try other ways to make people notice their products.For example，using humor，new and unusual ideas.______，not all advertising is about selling products and services ______ a profit.______ advertisements are made to encourage citizens to participate ______ improving their neighborhood.These advertisements have helped to ______ public knowledge，______ has made society a better place for everyone.答案：classic；suitable；with；attract；hold；on；advertising；seeing；visual；competition；with；purpose；realize；how；with；Instead；However；for；Public；in；increase；which Ⅳ．单项选择1．The officers narrowly escaped ______ in the battle.A．have killed B．to kill C．to be killed D．being killed答案：D解析：考查固定用法escape doing sth.。

高中英语学习材料madeofjingetiejiUnit 11 The MediaWarm-up & Lesson 1【语法专练】Ⅰ. 完成句子1. 一定要充分利用时间。

Time must be made full use of.2. 已经买了许多设备。

A lot of equipment is/has already bought/been bought.3. 这书是去年出版的。

The book was published last year.4. 明年将种许多树。

Many trees will be planted next year.5. 在城市里，使用小车能节省很多的停车空间。

Much parking space in cities is saved by using small cars.Ⅱ. 用所给动词的正确形式填空1. It is said that the new bridge will be completed (complete)at the end of this year.2. The house which was built (build)last year fell down in the rain last night.3. When he came to see me yesterday, my computer was being repaired (repair).4. When I met him last week, he told me that his work had been finished(finish)already.5. Many trees are planted(plant)in this park every spring, so it looks very beautiful.6. Since your exercise has been handed(hand)in, you can go home now.7. The new building which is being built(build)now will be our teachers’ dormitory.8. His speech was published(publish)in the newspaper last week.Ⅲ. 单项填空1. Neither side was willing to give in at all and so no agreement _____.A. reachedB. had reachedC. was reachedD. will be reached【解析】选C。

Lesson 3 The Advertising GameTeaching Aims and Requirements1. To learn about the developmen of advertisement2. To help to draw more attention to public ads and sense of social responsibility.3.To get students to design their own advertisements4. To learn and practise –ing formTeaching Modes: Teacher-student, individual, pairs, groupsTeaching Importance:1. To make clear to the students the contents and the structure of the text2. To enable the students to get the main idea of the text3. To learn and practise –ing formTeaching Difficulties:1. To get the students to design their own advertisements2. To make clear to the students the contents and the structure of the text. Teaching Aids: computer, pictures, text-booksTeaching Procedures:Step Ⅰ Leading-in1. Greetings and free talk2. Work on Ex.1. Play a couple of advertising video epesodes and then ask students to find out as quickly as possible what products are advertised in the given ads.① What product is being advertised in each epesode?② Which advertisements have you seen recently that you like?③ What did you like about them?Step ⅡReading1. Read the text and try to match the given ads with the kinds of ads referred to in the text.(product-sale advert, service-sale advert, public advert)2. Learn to figure out the main ideas of each paragraph.In this part, the students are given three statements for each of the paragraphs. They are asked to judge which statement can act as the proper main idea for each paragraph. In the meanwhile, they have to mark the remaining two statements with “B” or “N” which stand for “too broad” and “too narrow”.Mark the following statements with “B”, “N” or “M”(B: too broad N: too narrow M: main idea)Paragraph 1:① The classical advertisement cannot let people know what companies sell.② The classical advertisement is too simple for people to know anything.③To know the brand name means where to buy the product in the classical advertisementParagraph 2:① Using good-looking photos in advertising is the best important.②Present-day advertisement should apply modern techniques of design to fully attract people.③ Classical advertisement is not suitable for today at all.Paragraph 3:① Products are sometimes linked with different concepts or ideas.② Using common ideas to sell products is as old as advertising itself.③ Modern ads must stand out to make themselves attractiveParagraph 4:① Some advertisers want to create something that has never been seen before.② N ew and unusual ideas often appear in today’s top advertisements.③ Advertisers look for other ways to make people notice their products.Paragraph 5:① Not all advertising is about selling products.② The government has worked hard at using ads to educate the public.③ Public ads have helped to increase public knowledge.Show the multiple choices on the screen.Step ⅢPractice1.Show some short advertising videos and ask them what they find in them?2.Work in groups of four to design an advert.The students are encouraged to give their own designs. Say: Let’s see whose design is the most popular.Step ⅣLanguage Points1. likely 意：很有可能为一表语形容词，其构成的语句表达为：It is likely to do sth.或It is likely for sb. to do sth或sb. is likely to do sth.当然也可为：It is likely that-clause.It is likely to rain this afternoon.It's likely for us to win the match.He is likely to kill time by playing chess.It is likely that the house needs a good painting.He’s very likely to be late for class.2. hold the attention of sb. 或hold sb’s a ttention 意：吸引某人注意；将注意力集中于Their funny acting could not hold the attention of those foreigners.The new cartoons may hold the attention of children.In class everyone should hold his attention of what the teacher says.3. consist of : be made up ofAll computers consist of five units although they are of different kinds.According to the theory of atoms all elements consist of atoms.4.stand out①坚持They stood out till victory. 他们坚持到胜利。

Lesson 3 World NewsTeaching aims:1. To read a text about advertisement development2. To learn and practise – ing form.3. To discuss advertisingTeaching difficulties: To learn and practise – ing form.Teaching Aids：computerTeaching procedures:I. Warming up: Can you think of some advertisements you have seen ? Where you have seen advertising? (show some pictures) lead students to talk about the topic. Do you thinkadvertisement will mislead us by make us believe a product is better than it really is?When you buy something will you be affected by advertisement? What do you think of thedesign of nowadays advertisements? wonderful or dull?II. Reading: Read the text to do the exercise “True or False”1. “Tsing Dao Beer” tells you 3 pieces of info rmation so it is attractive.2. Advertisement must be attractive and creative.3. The purpose of all advertisement is to make customer spend money.4. Producing public advertisement mentioned in the text is free.5. The text inferred that advertisement is trying to sell you something makes customersbored.6. The purpose of advertisement is creating something that has never been seen before.7. Standing out your advertisements is not easy because people are used to high standards ofvisual design. Answers: FTFFTFTIII. Correct errors:1. Other common ideas including happiness, wealth and success.2. This is often not enough to noticing in a modern city.3. Repeat old ideas is not a successful idea.4. Using humor as well as unusual ideas to surprise people are important.5. The main purpose of the advertisement is make customers spend money.6. People are used to see high standards of visual design.7. People simply enjoy look at attractive advertisements.Keys: 1. including改为 include 2. noticing改为be noticed 3. repeat 改为repeating4. are 改为is5. make改为 making6. see 改为 seeing7. look改为 looking IV. Listening and Speaking: Do the exercise 3V. Language points and vocabulary:1. advertisevt.为……做广告,登……的广告advertise for salesman 找推销员的广告vt.（在……）登……的广告（in）It has been advertised in the magazine. 已在杂志上刊登了广告。