商务英语讲义第一章
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International Business
International business is a term used to collectively describe all commercial
transactions (private and governmental, sales, investments, logistics, and transportation)
that take place between two or more regions, countries and nations beyond their political
boundary.
International Business Commercial transactions between two countries 跨国商业交易
InternationalBusiness
Chapter 1 Globalization
Content
Globalization
Opening Case 1: Legal Outsourcing
A lawsuit against Da Ali G Show by Sacha B. Cohen
The suit was processed in Los Angeles, U.S.
The case was prepared mainly by a team of lawyers in Mysore, India
Cohen won the case with fewer costs thanks to outsourcing
Globalization
Opening Case 1: Legal Outsourcing
Legal outsourcing to places such as India and the Philippines is growing
Unit 1
Try to be: friendly, alert, calm, skillful, honest, confident, intelligent, nice, helpful,
distinct, polite
Try not to be: sleepy, unclear, lazy, dishonest, clumsy, stupid, prejudiced,
inefficient, unhelpful, rude, offhand
greeting and saying goodbye
Addressing people
Cloths
Table manners
Visiting someone’s home
Giving gifts and flowers
Title +surname+(given name)
Miss Mrs. Ms.
1.4 non-verbal signals and body language may influence the way people see
you.
a. The style of language, the choosing of words
b. Tone of voice
c. Expression
d. Noises you make
e. Body language and the way you stand or sit
f. Appearance (clothes)
g. The way you smile
Unit 2
(2)商业信函7个部分
1 信头:公司的名称、地址、电话号码、传真号、网址、信件编号
2 日期:
(BE)日月年 25(th) June, 2009;
(AE) 月日年 June 25(th), 2009
3 信内地址: 信纸的左上角、信头的下方。收信人的姓名和地址,若是写给公司某个部门的,直接写公司或部门名称。
International Business English
1
商务英语 / 对公众说话 / 01
应征面谈Introducing Yourself at an Interview
找工作时的面试,正是应征单位决定是否要延揽应征者的依据。在面试中,除需注意衣装合宜之外,得体出众的谈吐实为关键所在。怎么样的谈话内容和态度,才能使你脱颖而出呢?
英文正文
Good morning. It's a pleasure for me to be here in front of you to present myself. My name is Jennifer Wong,
and I am a candidate for the position of Overseas Sales Representative.
My background and work experience are tailor-made for this position. I studied marketing as an undergrad here
in Taiwan, and in 1985, I received my MBA from the University of Texas School of Business. For five years
now, I have utilized my skills and knowledge as the Assistant Director of Exports for Magic Kitchen Supplies.
Action Appliances is a forward-looking
company. I am aware
that you are expanding into new markets, particularly
Chapter One Job Description
I. Teaching Objectives
On completion of this section, students should be able to:
1. read business cards;
2. describe the duties involved in a job;
3. use adverbs of frequency;
4. comment about work.
II. The Points to Be Highlighted
Students should know the interpretation of some business words.
III. Teaching Approaches and Facilities
Approaches: 1. Pair/Group work 2. Discussion 3 Task-based approach
4. Communicative approach 5. Questions and answers……
Facilities: blackboard, on-line research;
IV. Background Information
Introduce the basic information on business cards.
V. Teaching Procedures and Contents
1. Leading-in
Warm-up Exercises
Talk about the business cards: