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G6600 GOOD MORNING, VIETNAM (USA, 1987) Credits: director, Barry Levinson ; writer, Mitch Markowitz. Cast: Robin Williams, Forest Whitaker, Tung Thanh Tran. Summary: War/comedy set in and around Saigon in the 1960s based on the true story of Adrian Cronauer. Cronauer (Williams) is an irreverent, nonconformist Air Force enlisted man who works as a disc jockey on Armed-Forces Radio in Saigon early in the Vietnam War. Imported by the Army to host an early morning radio show, Cronauer blasts the formerly staid, sanitized airwaves with a constant barrage of rapid-fire humor and the hottest hits from back home. The G.I.’s love him, but the brass is up in arms. Adair, Gilbert. Hollywood’s Vietnam [GB] (p. 4, 210) Alion, Yves. “Good morning, Vietnam” Revue du cinema hors ser. 35 (1988), p. 50-51. Althen, Michael. “Baseball, Bonanza, Baltimore” Steadycam n. 10 (spring 1988), p. ? Auster, Al and Quart, Leonard. How the war was remembered: Hollywood & Vietnam [GB] (p. 147) Baxter, Brian (see under Lewis, Brent) Bernikow, Louise. “The right role at last” Premier 1 (Jan 1988), p. 38-41. “A Big ‘Good morning, Vietnam’” Philadelphia inquirer (Jan 20, 1988), p. E8. Boyum, Joy Gould. [Good morning, Vietnam] Glamour 86 (Mar 1988), p. 253. Buchka, Peter. “Die grosste Kanone von Da-Da-Da-Nang” Suddeutsche Zeitung (Sep 10, 1988), p. ? “Can Disney film make us laugh about Vietnam?” Miami herald (Jun 7, 1987), p. 5K. Canby, Vincent. “Film: ‘Good morning, Vietnam’” New York times 137 (Dec 23, 1987), p. C11. Carr, Jay. “Making ‘M*A*S*H’ seem tame” Boston globe (Jan 15, 1988), Living, p. 71. _______. “Robin Williams: Finally, he’s in the perfect role for manic rapping” Boston globe (Jan 15, 1988), Living, p. 71. Chase, Donald. “Motion pictures: Mark Johnson” Millimeter 16 (Jan 1988), p. 92-3. ___________. “Radio free ‘Nam” Los Angeles times (Jun 28, 1987), Calendar, p. 45. Chevallier, Jacques. “La guerre est finie” Revue du cinema 438 (May 1988), p. 60-61. Combs, Richard. “Good morning, Vietnam” Monthly film bulletin 55/657 (Oct 1988), p. 301-2. [Reprinted in Film review annual 1988] Cosford, Bill. “Williams’ star power makes Vietnam a hit” Miami herald (Jan 15, 1988), p. 1C. Culhane, John. “Robin Williams belts out verbal jazz in ‘Vietnam’” New York times 137 (Dec 20, 1987), sec. 2, p. 25+ [2 p.] Darling, Lynn. “Not just another Vietnam movie” Newsday (Dec 20, 1987), pt. II, p. 19. ___________. “Robin Williams’ radio days” Newsday (Dec 20, 1987), pt. II, p. 3. Darrach, Brad. “A conic’s crisis of the heart: Good morning, Vietnam puts Robin Williams back on top, but his home front is embattled” People weekly 29 (Feb 22, 1988), p. 78+ [6 p.] Denby, David. “Movies: Standards and practices” New York 21 (Jan 4, 1988), p. 42-4. Denisoff, Serge R. and Romanowski, William D. Risky business [GB] (p. 414, 643-46, 665) Devine, Jeremy M. Vietnam at 24 frames a second [GB] (p. 36, 102, 252, 271-4, 320, 347)Donald, Ralph R. “Good morning, Vietnam” Vietnam war feature filmography (1992 draft) [GB] (p. 173-4) and Vietnam war films [GB] (Entry 245) Donner, Wolf. “Der Krieg der DJ’s” Tip n. 19 (1988), p. ?Donovan, Francis. “Good morning, Vietnam” Cinema 88 450 (Oct 15, 1988), p. 13.Droste, Wiglaf. “Der gute Amerikaner” Die Tageszeitung (Sep 15, 1988), p. ?Ebert, Roger. “Good morning, Vietnam: Robin Williams at his best” Miami herald (Jan 19, 1988), Homestead, p. 5.Elia, Maurice. “Good morning, Vietnam” Sequences 135 (Mar 1988), p. 59-60.Ellero, Roberto. “Good morning, Vietnam” Segnocinema 35 (Nov 1988), p. 61.Engven, M. “Good morning, Vietnam” Filmrutan 31/4 (1988), p. 29-30.Enjuto, Esther (see under Llacer, Eusebio V.)Fornara, Bruno. “Good morning, Vietnam” Cineforum 28/278 (Oct 1988), p. 71-4.Fox, Thomas C. “Movies: ‘Good morning, Vietnam’ cries as it cracks up” National Catholic reporter 24 (Feb 12, 1988), p. 24.Freitas,War movies : the Belle & Blade guide to classic war videos Bandon, Gary.OR : Robert D. Reed Publishers, 2004.Fuller, Richard. [Good morning, Vietnam] Philadelphia magazine 79 (Mar 1988), p.65+ [4 p.]Giacovelli, Enrico. “Good morning, Vietnam” Cinema sud 29/101 (Mar/Apr 1989), p. 44.Gilman, Owen W., Jr. “Vietnam, chaos and the dark art of improvisation” inInventing Vietnam : the war in film and television (edited by MichaelAndregg) Philadelphia : Temple Univ. Press, 1991. (p. 231-50) Giroux, Henry A. “Memory and pedagogy in ‘The wonderful world of Disney’: Beyond the politics of innocence” in From mouse to mermaid : the politicsof film, gender, and culture (edited by Elizabeth Bell, Lynda Haas and LauraSells) Bloomington : Indiana University Press, 1995. (p. 43-61) Goettler, Fritz. “Krieg ist Propaganda” Kolner Stadt-Anzeiger (Sep 10, 1988), p. ?[Good morning, Vietnam] Canadian Catholic review 6 (Mar 1988), p. 118.“Good morning, Vietnam” Cine-tele-revue 34 (Aug 25, 1988), p. 22-5.[Good morning, Vietnam] City limits n.364 (Sep 22, 1988), p. 14-16.[Good morning, Vietnam] City limits n.365 (Sep 29, 1988), p. 29.[Good morning, Vietnam] [Levinson comments] City limits n.365 (Sep 29, 1988), p.24.“Good morning, Vietnam” Film review annual 1988 Englewood, N.J. : J.S. Ozer, 1981- (p. 544-53)[Good morning, Vietnam] Hollywood reporter 300/18 (Dec 21, 1987), p. 7, 10.[Good morning, Vietnam] Marriage and family life 70 (Apr 1988), p. 25.“Good morning, Vietnam” Motion picture guide annual (edited by Jay Robert Nash and Stanley Ralph Ross) Chicago : Cinebooks, 1987-2000. (1988, p. 104-5) [Good morning, Vietnam] St. Anthony messenger 95 (Mar 1988), p. 6.[Good morning, Vietnam] Screen international n.635 (Jan 16, 1988), p. 21.[Good morning, Vietnam] Time out n.945 (Sep 28, 1988), p. 43.Granger, Rod. “Good morning, Vietnam” Film journal 91 (Jan 1988), p. 43-4.Greenberg, James (Jagr). “Good morning, Vietnam” Variety 329 (Dec 23, 1987), p.15.Grob, Norbert. “Die Holle im Himmel” Die Zeit (Sep 16, 1988), p. ?Hagman, Ingrid. “Olustig forbrodring” Chaplin 30/5 [218] (1988), p. 254.Hatry, Michael. “Der Maulheld as Held” Deutsche Volkszeitung (Oct 14, 1988), p. ?Hinson, Hal. “Robin Williams, lost in ‘Vietnam’” Washington post (Jan 15, 1988), p.B1, B5.Hoberman, J. “Film: Hi, Nam” Village voice 32 (Dec 29, 1987), p. 63.Film review annual 1988]in[ReprintedHolzl, Gebhard and Peipp, Matthias. Fahr zur Holle, Charlie! [GB] (p. 122-5, 127+, 137, 272)Howe, Desson. “Robin Williams S*M*A*S*H role” Washington post (Jan 15, 1988), Weekend, p. 31.Hubbell, Steven. “From script to screen: dialogues on the journey (Part II)”American screen 6/2 (1988), p. 3-6.Huffhines, Kathy. “An outrageous subversive Robin Williams runs wild as DJ in 1965 Vietnam” Detroit free press (Jan 15, 1988), p. 1C.Hutchinson, Tom. “Good morning, Vietnam” Photoplay 39 (Oct 1988), p. 39.Insdorf, Annette. “Foreign film makers look to American actors” New York times 136 (Aug 2, 1987), sec. 2, p. 18+ [2 p.]Kael, Pauline. “The current cinema: Fakers” New Yorker 63 (Jan 11, 1988), p. 76-9.Katsahnias, Iannis. “Good morning, Vietnam” Cahiers du cinema 411 (Sep 1988), p.58.Kauffmann, Stanley. “Stanley Kauffmann on films: A clutch of comedies” New republic 198 (Feb 8, 1988), p. 26-7.Kehr, Dave. “Movies: Robin Williams gets too sentimental in ‘Vietnam’” Chicago tribune (Jan 15, 1988), Friday, p. A.Kleinberg, David. “Robin Williams scores direct hit in ‘Vietnam’” San Francisco chronicle (Jan 10, 1988), Sunday datebook, p. 19.Kolson, Ann. “DJ to the troops. A west Philadelphian’s tour of duty helped inspire film ‘Good morning, Vietnam’” Philadelphia inquirer (Jan 17, 1988), p. F1.Kozak, Jim. “Good morning, Vietnam” Boxoffice 124 (Mar 1988), p. R22.Lanning, Michael Lee. Vietnam at the movies [GB] (p. 233-4)Lewis, Brent. and Baxter, Brian. “Robin Williams” Films and filming 408 (Sep 1988), p. 6-9, 32.“Platiin”Cinemotion 1 (Nov 1988), p. 8.Jean-Marc.Ligner,Llacer, Eusebio V. and Enjuto, Esther. “Coping strategies: Three decades ofVietnam War in Hollywood” Film-historia 8/1 (1998), p. 3-27.Loessl, Ulrich. “Good morning, Vietnam” Medien 32/6 (1988), p. 342-46.Malkin, N. [Good morning, Vietnam] Mademoiselle 94 (Feb 1988), p. 72.Matthews, Jack. [Good morning, Vietnam] Monthly Detroit 11 (Feb 1988), p. 128+[2 p.]Videohound’s war movies : classic conflict on film Farmington Hills, Mike.Mayo,MI : Visible Ink Press, 1999. (p. 504-5)McGrady, Mike. “Robin Williams’ Vietnam tour de force” Newsday (Dec 23, 1987), pt. II, p. 9.Film review annual 1988]in[ReprintedMuse, Eben J. The land of Nam : the Vietnam war in American film [GB] (p. 204, 209-12, 248)Musetto, V. A. [Good morning, Vietnam] New York post (Dec 23, 1987), p. 25.Film review annual 1988]im[ReprintedMydans, Seth. “Now shooting in Thailand: The Vietnam War” New York times 136 (Jun 14, 1987), p. 19.Nangle, John. “Good morning, Vietnam” Films in review 39/3 (Mar 1988), p. 167.Film review annual 1988]in[ReprintedNovak, Ralph. [Good morning, Vietnam] People weekly 29 (Jan 18, 1988), p. 8.O’Brien, Tom. “Screen: Halls of mirrors” Commonweal 115 (Jan 29, 1988), p. 49+[3 p.]O’Toole, Lawrence. [Good morning, Vietnam] Maclean’s 101 (Jan 4, 1988), p. 61.Palmer, William J. The films of the eighties: a social history [GB] (p. 25, 55-57)Pearlman, Jill. “Trailers” American film 13/3 (Dec 1987), p. 68.Peipp, Matthias (see under Holzl, Gebhard)Prince, Stephen.. A new pot of gold : Hollywood under the electronic rainbow, 1980-1989 New York : Scribner’s, 1999. (p. 77, 170, 297, 334) Putter, Jos de. “Bevroren kwinkslag” Skrien 162 (Oct/Nov 1988), p. 24. Quinn, Anthony. “Patterman” Sight and sound 57/3 (summer 1988), p. 212. [Reprinted in Film review annual 1988] Reese, Michael. “The arts: Movies: Black humor goes to war” Newsweek 111 (Jan 4, 1988), p. 60-61. [Reprinted in Film review annual 1988] ____________. “The arts: Movies: Radio was the only thing the GIs had” Newsweek 111 (Jan 4, 1988), p. 60-61. Reinecke, Stefan. “Der Krieg is vorbei - die “letzten” Vietnamfilme : Geboren am 4. Juli und Good morning, Vietnam” in his Hollywood goes Vietnam : der Vietnamkrieg im US-amerikanischen Film [GB] (p. 131-39) Reiss, Erwin. “Krieg des Knopfe” Zitty n. 19 (1988), p. ? Romanowski, William D. (see under Denisoff, Serge R.) Ryan, Desmond. “Finally, a vehicle to fit the talent. After suffering through a few cinematic nightmares, comedian Robin Williams can take comfort in ‘Good morning, Vietnam’” Philadelphia inquirer (Jan 31, 1988), p. I2. _____________. “The first comic treatment of the Vietnam war” Philadelphia inquirer (Jan 15, 1988), Weekend, p. 4. Sackett, Susan. The Hollywood Reporter book of box office hits Rev. and enl. ed. New York : Billboard Books, 1996. (p. 318) Salamon, Julie. “Film: Trapped in Vietnam and at home” Wall Street journal (Dec 24, 1987), p. 5. Schickel, Richard. “Cinema: Motormouth in Saigon” Time 130 (Dec 28, 1987), p. 74. [Reprinted in Film review annual 1988] Schmidt, Kaare. “Kulturchok” Kosmorama 34/186 (winter 1988), p. 48. Schmitt, Uwe. “Die Moral des Maulhelden” Frankfurter Allgemeiner Zeitung (Sep 8, 1988), p. ? Schmitz, Helmut. “Der Krieg der Disc-Jockeys” Frankfurter Rundschau (Sep 9, 1998), p. ? Seberechts, Karin. “Good morning, Vietnam” Film en Televisie 377 (Oct 1988), p. 17. Sheinman, Mort. [Good morning, Vietnam] Women’s wear daily (Dec 21, 1987), p. 11. [Reprinted in Film review annual 1988] Siskel, Gene. “Movies: Robin in control: He’s made his best film, conquered demons ... and pleased his mom” Chicago tribune (Jan 10, 1988), Arts, p. 4. Stack, Peter. “‘Gooood morning,’ Robin Williams” San Francisco chronicle (Jan 15, 1988), p. E1. Thuena, Ulrich von. “Good morning, Vietnam” EPD Film 5 (Sep 1988), p. 36. Thygesen, Erik. “Good morning, Vietnam” Levende billeder 4 (Dec 1988), p. 52. Vachaud, Laurent. “Meet Adrian Cronauer” Positif 332 (Oct 1988), p. 48-9. Vanesse, Patrick. “Good morning, Vietnam” Grand angle 15/109 (1988), p. 19-20. Walker, Mark Edward. Vietnam veteran films [GB] (p. 3) Wall, James M. “Current cinema: ‘Good morning, Vietnam’” Christian century 105 (Apr 27, 1988), p. 433. Walters, M. “Gabble to gabble” Listener 120/3082 (Sep 29, 1988), p. 46. Williamson, Bruce. “Movies” Playboy 35 (Apr 1988), p. 22+ [2 p.] Wilmington, Michael. “Movie review: Robin Williams is solid gold as the deejay in ‘Good morning, Vietnam’” Los Angeles times (Dec 25, 1987), Calendar, p. 1. [Reprinted in Film review annual 1988] Young, Jon. [Good morning, Vietnam - video review] Video 12 (Sep 1988), p. 119-20.。
Vietnam是哪个国家简介Vietnam，中文译名为越南，是位于东南亚的一个国家。
它位于中国南海和东南亚大陆之间，北部与中国接壤，西南部与柬埔寨交界，东南和南方则濒临南中国海。
越南以其众多的自然美景、丰富的历史文化遗产、美味的美食和友好的人民而闻名于世。
本文将带您了解关于Vietnam的更多信息。
地理位置越南位于东经102°09’到109°30’、北纬8°02’到23°23’之间，北部与中国接壤，西南部与柬埔寨交界，东南和南部濒临南中国海。
越南拥有一条长达3260千米的海岸线，拥有越南湾和东海两个大型海湾。
越南的行政区划分为58个省和五个中央直辖市。
越南的地形多样，包括山脉、平原和海滩。
越南最高峰是茂朱山，海拔3169米，位于越南与中国的边界线上。
越南还拥有许多著名的水景，如下龙湾和芽庄海滩。
历史和文化越南拥有悠久的历史和丰富的文化遗产。
在其历史上，越南曾经是一个独立的王国，也受到了中国、法国和美国的统治。
这些统治对越南的历史和文化产生了深远的影响。
越南的历史可以追溯到公元前三千年左右，当时越南的人口主要居住在红河三角洲地区。
之后，越南逐渐形成了一个以農業為主的国家。
在公元前2世纪，越南南部的吴越人建立了自己的王朝，并与中国形成了密切的关系。
越南在18世纪中叶开始被法国殖民统治。
法国殖民政府实行了现代化的基础设施建设和教育改革，但也引发了越南独立运动的抵抗。
1945年，越南民主共和国宣布独立，但不久后爆发了越南战争，该战争持续了20年，直到1975年越南胜利。
越南的文化深受佛教、儒家和道家的影响。
越南的传统文化表现在其建筑艺术、音乐、舞蹈和文学等各个方面。
著名的文化遗产包括顺化和河内的古建筑、黄梅戏和独具特色的越南民族服饰——。
中越翻译Vietnam-China Translation - 2000 words越南是一个东南亚国家，位于亚洲南部。
它的面积大约为329,560平方公里，人口约为9,916,000人。
越南拥有数千年的历史和文化，是一个充满魅力的旅游地点。
越南的经济正在迅速增长，并越来越成为世界贸易的中心之一。
Vietnam is a Southeast Asian country located in the southern part of Asia. It has an area of about 329,560 square kilometers and a population of approximately 97,916,000 people. Vietnam has a rich history and culture and is a charming tourist destination. Vietnam's economy is rapidly growing and is becoming more and more of a center for world trade.越南和中国是两个紧密相连的邻国。
它们之间有着数千年的历史和文化交流。
两国都拥有奇特的风景和美食，同时，在政治和经济方面有着广泛的合作和交流。
Vietnam and China are two closely connected neighboring countries. They have thousands of years of history and cultural exchanges between them. Both countries have unique landscapes and cuisine, and at the same time, there is extensive cooperation and exchanges in politics and economics.尽管两国有着许多共同点，它们之间也存在着一些不同之处。
本人背包獨行現在還在旅途中越南作為旅行的第一站走了14天(30/5/2012-12/6/2012)此文算是對之前搜索到網上各個論壇攻略的回饋因借鑒各個樓主的經驗走了這一路路線：胡志明市(Ho Chi Minh City：HCMC) -- 大叻(Dalat) -- 芽庒(Nha Trang) -- 會安(Hoi An) -- 河內(Ha Noi) --> 南寧花費：約 220 USD (費用包含飛機降落到HCMC的那一霎到離開中越南寧邊境友誼關的那一刻不包括簽證費用及機票不包括在越南其他私人額外花銷)一時差越南採用東七區的時間時間比國內晚一個小時。
國內9點越南8點。
二關於簽證1 國內許多人都是通過淘寶辦理東南亞多國簽證一起搞定費用請查詢淘寶。
2 落地簽。
本人之前在馬來西亞可以申請落地簽中國人在國內可否直接申請落地簽請諮詢網站但所謂落地簽需要你：1）在上述網站下載并填寫表格 email回覆，等待郵件回覆2）通過回覆的郵件里的鏈接地址在網上支付 21 USD3）支付完畢后等待 approval letter 通常需要1-3天如果過期還未收到郵件請諮詢 (態度非常認真熱心的簽證工作人員)4）打印approval letter(僅需1份，在機場辦理登機卡時及到越南境內機場immigration office 辦理visa stamp時需要)打印并填好entry and exit form (需2份，并各附上1張標準2寸照片，辦理visa stamp時需要；先填好表格再帶去office可以大大提高辦理簽證的效率)5）到機場immigration office時提交上述2式3份表格和護照再支付25USD即可備註：本人辦理的是一個月單次入境落地簽的總費用是46 USD，如果需要一個月多次入境, 三個月單/多次入境或其他項目費用請查詢網站：3 續簽在越南境內辦理續簽極為方便隨便找一家travel agency，甚至你住的旅館都可能可以幫你辦理visa extension.三關於金錢貨幣：1. 越南貨幣稱為越南盾(Vietnam Dong: VND)，匯率大約是3250 VND = 1 RMB2. 此外美元在越南也可以用但在較大的正規公司只能用VND 例如在Nha Trang潛水的潛水俱樂部Sailing Club Divers就規定不能收取USD 不過一般旅行中的吃住行都沒有問題。
Ⅰ.Marketing Research of VietnamIn the last two decades, Vietnamese economic condition turns good and keeps rising continuously after the Southeast Asian financial crisis. To be specific, Vietnam has a huge development in manufacturing and service industry. Plenty of western companies have already chosen this country as the producing sites because of the low costs. Besides, Vietnam has also emphasized the expansion of tourism, which can be seen as an open policy of the local government. All this evidences show that Vietnam is on the way to participate in the international trade.And in this process, English is a crucial factor in business cooperation. In the meanwhile, the English training corporations are uncommon in Vietnam. All these things make us see a possible chance for the development of foreign language trainingcourses.As we notice this possibility of new marketing in Vietnam, we further analyze the whole Vietnameseexternal market condition and the recent condition of education industry in Vietnam. Then, based on theseinformation about marketing, we can further research for the production and marketing strategies to promote our service in Vietnam.A.Firstly, we use PEST model to analyze the macro-environment in Vietnam inorder to make sure that we can manage to enter Vietnamese market without serious barriers from government or other authorities.1)Political factors:In recent years, the government’s policy of Vietnam is similar with Chinese policy in 1980s. The authority concentrates on cooperating with lots of other countries and government is totally supporting foreign-owned enterprise to set up factories in local places. It also experience reform and opening up in society.Vietnam emphasize on the communication with the rest of world. In 2006, it held APEC conference and have formed strong relationships in international trade with several counties such as China. Take 2014 as an example,Vietnam imported forty billions dollars’goods from China. And Vietnam has also joint in WTO. All these factors can positively make us be easy to enter this market.2)Economical Factors:The gross domestic product (GDP) of Vietnam increased 5.9% in 2014. The total amount of export in 2014 is much more than 150 billion，with year-on-year growth of 13.6 percent. Because of the low price of labor, Vietnam has shown the obvious trend to develop a labor-intensity industry. It has a trend to become the next manufacturing sites for lots of western organizations instead of China and India. Besides, Vietnam makes businesscooperation contracts with Korea, Russia, European Union and so on. We can see from these things that Vietnam has on the way of internationalization.The managers in manufacturing industry need to learn English to communicate with their bosses. This gives us a huge chance to enlarge our service in local.3)Social and cultural Factors:Because Vietnam borders on China, the cultural background is similar with China. Lots of conventions, traditions and customs in language are also following Confucianism. So in some extents, people’s thoughts or logics are similar with Chinese. We can easily understand each other’s thinking customs and behaviors in communication and negotiation. For these things, we can easily fit in their custom environment and make efficient communication with local learners.This can be a great advantage for us to develop our service, fit its marketing and make a great progress.4)Technological Factors:A few years ago, Vietnam had a weakness on the development of hightechnology. They didn’t have enough money and high-tech talents to support the researches. But things have changed recently. Because of the economic growth, Vietnam has made an emphasis on technologies. It has held lots of exhibitions for machines and production tools. Because of the development of manufacturing industry and food processing industry, government encourage the local companies to invent relative machines to support these industries. All in all, after the analyze of all these factors, we can make sure that Vietnam is a great market for the foreign-owned enterprises to enter because of its loose policy environment, keep-rising economics, similar culture and tradition with China and the development of technology.B.Secondly, as we have known that the external environment is suitable for usto enter, we need to research for the education industry in details. For now, our company use Five Forces of Industry Competitiveness Model to analyze.1)Potential EntrantsPotential Entrants are also called by New Entrants. There are two factors affect companies decide whether entering this market.Firstly is the profit. The profit is the major motivation for potential entrants to entry this market. This motivation and entrants for new companies cause threat for the present companies or enterprises. Potential entrants will compete withSecondly is the barrier and risk in this market. Companies will judge the riskand obstacles they face in the future. And then, they will consider if it is a good idea to explore this market.In Vietnam, English training organizations have a considerable low level.Besides, there are not so many organizations to teach people Chinese. This market is in the early stage. The cost for organize English training classes are not expensive. There are not so many commerce barriers in this market. And with the boom of commerce, increasing people in Vietnam need English and Chinese Training. Hence, it is attractive to entering this market.But because of the difference of culture and educational style, there are easily to form barriers in the products and teaching method. If the Chinese company wants to enter this market, they should consider the education localization.2)Competitors and substitutes.In Vietnam, the English and Chinese training organizations have different level of quality. Most of them are traditional offline courses. Besides, there is not having a good standard for Chinese teaching.The main competition is from the local and global English training organizations. They have sufficient capital and have already established brand in Vietnam. For Chinese training, it has a relatively smaller competition.There are less formal organizations to provide Chinese training, and lack the good Chinese teachers.Our company is a company to provide online courses. There are two main substitutes.First of all, the substitute is the multi-media teaching DVD software. Many education organizations choose to store the education videos in the software and then sell the DVD to customers. Those DVD have the advantage for low prices. Hence, many Vietnam people will choose the DVD software to learn English or Chinese instead of costing great amount of money in online courses.Secondly, the traditional courses in the classroom. People are more willing to accept this kind of courses. They think in the traditional courses, the learning is more efficient and they are easier to communicate with teachers. Especially for the children and students in the middle and high school, they prefer the traditional education.Therefore, our company will combine the advantages among online courses and traditional courses to face those competitions. Firstly, we will provide different costs and levels of courses. And then, our online courses not only provide videos for people to learn but also have teachers to answer students’questions and help them revise their homework. So though the differentiated products and creation, we increase the added value to attracts more customers. Secondly, modifying present online courses in Chinese to adapt the Vietnamese market and using standardizedproduction to reduce costs.3)SuppliersIn educational market, the most important resources are teachers and textbooks. The suppliers for our companies are those teachers and the teaching materials suppliers.In Vietnam, there are not enough good teachers with professional experience.Besides, many education organizations hire some colleges’ students to reduce the costs. And this market in Vietnam is in the early stages, so those organizations do not have sufficient experience to choose the suitable education style.The New West is a famous organization in China and has established in 2002.We have experience in educational industry for 13 years and having a bunch of professional and experiences teachers. Our companies will establish specialist group and let them working with good teachers in Vietnam. This specialist group will design new courses which is suitable for Vietnam people.4)BuyersFor the New West, the buyers are people who need learn English and Chinese.Our companies choose to target these four groups.1）Middle and Chinese Student who need English training.2）People who want to study in China or Western countries.3）People who need practice oral English or Chinese4）Business people who need English and Chinese for work.Our courses can provide those targeting groups’flexible learning time. The courses have relatively lower prices and can be seen many times. Besides, we will offer different discount to attract more consumers.。
