国家5A级景区评定标准(National 5A scenic area evaluation criteria)

国家5A级景区评定标准（National 5A scenic areaevaluation criteria）国家5A级景区评定标准(National 5A scenic area evaluation criteria)National 5A scenic spot assessment criteriaThe first part is to create national 5A tourist attraction standard1. Rule 1: service quality and environmental quality scoring rules(1) tourist traffic1. Accessibility2. Prepare the parking lot3. Internal transportation(2) sightseeing1, the ticket2. Visitor centerBoot mark4. Missionary information5. Guide service6. Public rest facilities and viewing facilities7. Public information graphics symbols8. Special population services(3) tourist safety1. Safety protection agency, system and personnel2. Safe disposal3. Safety equipment facilities4. Medical services5. Ambulance service(4) health1. Environmental hygiene2. Waste management3. Smoking area management4. Food hygiene5, the toilet(5) post and telecommunications services1. Postal services2. Telecommunications services(6) tourism shopping1. Shopping site construction2, the shopping site managementThe management of the employees of the commodity business 4. Tourist commodities(7) comprehensive management1. Institutions and institutions2. Corporate image3, training,4. Tourists' complaints and comments5. Seek advice from tourists6. International Internet publicity7. TV publicity8. Press and publicity9. E-commerceSocial benefits(8) protection of resources and environment1. Air quality2. Noise indicators3. Surface water qualityThe protection of landscape, ecology, cultural relics and ancient buildings5. EntranceThe coordination of buildings and facilities in the area7. Surrounding environment and landscape coordination8. Landscaping or landscaping9. Facilities and equipment for clean energyEnvironmental materials2. Rule 2: landscape quality scoring rules(1) resource attraction1. Enjoy the recreation value2. Historical and cultural scientific value3. Rare or unusual degree4. Scale and abundance5. Completeness(2) market influenceName recognition2. Reputation3. Market radiation4. Theme enhancement3. Rule 3: detailed rules for tourist opinions1. The grading basis of the quality level of tourist attractionsfor tourists2. Survey on the overall satisfaction of tourists3. Distribution, recycling and statistics of tourist attraction questionnaire4. During the evaluation process of quality grade, the tourist attraction survey table is distributed5. The tourist attraction survey table shall be issued in a manner6. Scoring method of comprehensive satisfaction of tourists7. Minimum requirements for quality level of tourist attractionsThe second part is about the scenic spot1. External transportation2. Scenic spot traffic3. Parking lotScenic tourist routesSigns in the scenic spot6. Internet of scenic spots7. Guide service8. Multi-functional visitor center9. Scenic spot safety10. Toilet in the scenic spot11. Scenic spot communication12. Laoshan tourist souvenirs13. Scenic spot trainingAdvertisement language, quality slogan, quality policy, quality target of scenic areaThe overall planning of the scenic areaTourist complaints of scenic spots17. The scenic spot ISO9001 quality certification and 14000 environmental quality certification18. Main building of scenic spotThe scenic area is suitable for sightseeing time and guest source The first part is to create national 5A tourist attraction standard1. Rule 1: service quality and environmental quality scoring rulesDescription:1. The detailed rules have a total of 1000 points, which are divided into 8 major items, with each item being divided into: 140 points for tourist traffic; Visit 210 points; Travel safety 80 points; Health 140; Postal service 30 points; Travel shopping 50 cents; Comprehensive management of 195 points; Protection of resources and environment 155 points.2. The 5A tourist scenic spot needs to reach 950 points.(a) tourist traffic 140 points1. Accessibility: 70 pointsThe airport is within 30 kilometers of the city depending on the convenience of the city.Relying on the city to have expressway entrance and exit; Passenger railway station, shipping terminal.Relying on the city to reach the scenic spot is convenient.To reach the highway and passenger channel grade level of the first grade or the highest passenger channel.The external traffic guidance sign of the scenic spot requires that it be different from normal traffic signs in color and shape.The slope is good.There are special modes of transportation for tourists.There is a direct tourist line.The bus is accessible by bus.2. The parking lot is 30 minutesThe parking lot is required to have a green parking area or a green line.Parking lot of parking lot, parking area, carriage return line, separate entrance, special person value tube. A direction indicator is shown in the car field. The parking lot or the dock requires beautiful, characteristic or cultural, and harmonious with the landscape.3. Internal traffic 40 pointsThe import and export of sightseeing routes is reasonable, not too close, which is conducive to the evacuation of tourists.The scenic route of the scenic area requires the design features of the hiking trails to highlight the scenic spots and the ecological or imitation ecological effects.The route or line setting is reasonable, the line is set up to form the ring line, the view is large, it is good for tourists.(2) visit 210 points1. 10 minutes for admissionThe design is beautifully designedIt has distinctive featuresOn the back, there is a sightseeing plan, consultation, complaintand emergency call.Visitor center 65The visitor center has a superior location, an eye-catching logo and a proper size, and a free service project outside the visitor center.Set up a computer touch screen inside the visitor center tointroduce the facilities and services of the scenic spots.To set up the film and TV introduction system in the visitor center.The tourist facilities are provided.To provide information for the tour guide.The consultants are fully staffed.They provide tour route map.A preview of the activity program of the scenic spot.The tour guide will be provided with details.The company provides drinks and souvenir services.Special population services are provided, including wheelchair,blind road, barrier-free facilities, crutches used by the elderly,children's vehicles used by children, etc.3. Guide marks 43 pointsA tour guide is equipped with a panoramic view of the mainattractions and tourism servicesThe location of shi, including the main attractions, tourist center, toilet, entrance, clinic, public telephone, parking lot, etc., andexpress consultation, complaint, rescue telephone.A map of the intersections of the major scenic areas is set up to indicate the present location and the pictorial representation of the surrounding attractions and service facilities.To be equipped with an introduction cardThe design is beautifully designed, well maintained, no shedding, no burr, no corrosion.The comparison of Chinese and foreign languages is clear and correct.4. Provide educational materials. 15 points(1) including the formal publication of the guide map, postcards, picture books, audio-visual products and researchTreatises, popular science books, etc.Visitors can obtain the main tour and publicity materials of this tourist area, including at least one kind of free publicity product, the variety is much, the display is exquisite.5. Tour guide service. 37 pointsThe number of tour guides is appropriate.The tour guides are rich in languages and have a foreign language tour guide.To increase the number of senior guides or interpreters.A portable option for playing voice guides.The guide is rich and literary.The tour guide is clear, vivid and attractive.The service is targeted and personalized.6. Provide public rest facilities and viewing facilities. 22 pointsThe layout is reasonable, the quantity is sufficient, can satisfythe need.Not set in a dangerous place or dangerous place. Coordinate with landscape environment.Set up public information graphics symbols. 18 pointsThe content, location and scope of the logo, refer to GB10001 standard.Position and quantity. Request in the parking lot, entrance, ticket office, shopping place, medical point, toilet, catering facilities and other places, reasonably set public information graphic symbol. Thegraphic specification, coordinated with the landscape, has the cultural characteristic, the visual effect is good.8. Special crowd service item 10Including wheelchair, blind road, barrier-free facilities, crutches used by the elderly, children's vehicles used by children, etc.(3) travel safety 80 points1. Safety protection agency, system and personnel. 10 pointsSet up the safety protection agency and have a sound safetyprotection system.There are full-time security personnel,It is also distributed in areas where tourists are concentrated and where there are hidden dangers.The safety protection personnel of the scenic area shall adjust tothe size and nature of the tourist areas.2. Safe disposal 17 pointsThere is a plan for the safe disposal of tourists at the peak period, and the responsibilities are clear and the procedures are clear.Staff will be in position, shunt effective, safety measures are effective.The security disposal of special circumstances, including inclement weather, sudden disaster, epidemic disease, food poisoning, powerfailure of cable car, etc. The plan reaction is quick, the organization is effective, the replacement facility is in place, the disposition is good.3. Safety equipment facilities 28 pointsDangerous zones shall be equipped with safety protection facilities, safety guardrails and water dragnets.The fire-proof facilities are in perfect condition.(3) sightseeing amusement facilities, security, includingtraffic tools, traffic facilities, amusement facilities, water amusement equipment and ground antiskid processing, barrier-free facilities, shall comply with safety regulations and effective.Special tourism projects for special tourism projects, such as quick health, bungee jumping, diving, rafting, amusement and other special tourism projects.Safety warning signs and signs should be complete, eye-catching and standard.6. Safe publicity. Safety instructions or guidelines should beplaced in a prominent position. Safety broadcasts should be installed on key scenic spots (water sports and ski resorts).We will improve the construction of monitoring system for scenic spots.4. Medical services. Eight pointsSet up the infirmaryThere are full-time medical staffPrepare daily medicineFirst aid kit, first aid stretcher.5. Ambulance service. Four pointsThere are water tourism scenic spots, mountain scenic spots, ski resorts and other rescue equipment.Establish an emergency rescue system.The internal rescue telephone is available to the visitors.There is a special delivery agreement with related units, timely discovery and safe delivery.(4) health 1401. Environmental hygiene 20 pointsIn the scenic area, there is no chaos, disorderly and random construction. The construction site is well maintained and beautiful.No sewage or sewage on the ground.No dirt and dirt from the buildings and facilities.The smell is fresh.2. Waste management 40 pointsSewage discharge does not pollute the ground, rivers, lakes, beaches and so on.The discharge facilities are in good condition.Garbage cleaning in time, nissan day clear, flow cleaning.The garbage cleaning appliances are beautiful and clean.The dustbin (barrel) appearance is neat and beautiful, the quantity is sufficient, the layout is reasonable.The garbage disposal site or the garbage collection site is far from the tourist scenic spot. It is not to be burned or buried in place.3. Smoking area management 5 pointsThe division is divided into smoking and non-smoking areas.2. Management in place, smoking behaviors in non-smoking areas, clear management measures and proper management behaviors.Food hygiene 10Food hygiene meets national regulations.Dining, drinking utensils, kitchen utensils, classified storage, disinfection treatment.5. Toilet 65Ask the scenic spot to provide the toilet map.The position is reasonable. Location is relatively hidden, but easy to find and easy to reach.There are plenty of them. The total number of toilets is more than 5 ‰ of the average daily tourist.If the fixed latrines cannot meet the peak demand, set up mobile toilets.The ratio of water to toilet or toilet is 100 percent.6.The toilet equipment clean is good quality, demand partition and door all have. The toilet of main tour place should have lavatory facilities (faucet), hang clothes hook, toilet paper, soap, face lens, dry hand equipment, ashtray and other facilities and practical and effective.There is a cultural atmosphere inside the toilet, and the toilet is decorated according to the characteristics of the scenic spot. Toilet appearance, color, modeling and landscape environment coordination.The toilet in the central tourist area provides services.The toilet with three - star rating is 100 %. The toilet is odorless, the ground is free of filth.(5) 30 points for the scenic spot post and electricity service1. Postal services. Eight pointsProvide commemorative stamps, local souvenir covers, postcards, commemorative stamps, etc.2. Telecommunications services. 22 pointsThere is a public telephone.There is sufficient telephone number.There are set up in the entrance and the tourist center.The public telephone has direct - dial long - distance function.The public phone booth and logo are coordinated with the environment, and the logo is beautiful and eye-catching.6. Can receive mobile phone signals.(6) tourism shopping 501. Shopping site for 15 pointsThe shopping site does not disrupt the main landscape, and does not prevent tourists from visiting and not taking the road with tourists The road and the viewing space.2. The architectural modeling, color and material of shopping are coordinated with the landscape environment; The layout is reasonable, the exterior advertisement mark does not affect theview effect excessively.2. Shopping site management 10 pointsThe shopping place is centrally managed and the environment is clean and orderly, the order is good, there is no peddling, the sale of strong buying.3. Management of commodities shall be managed by 10 pointsThere are unified management measures and means, including quality management, price management (pricing of the Ming code), metrological management, location management, and after-sales service management.4. 15 points for tourist goodsIt has the characteristics of this scenic spot.(7) comprehensive management of 274 points1. Institutions and institutions 20 pointsThe management is sound and has clear responsibilities.The rules and regulations are sound. Marketing, quality, tour guide, sanitation, environmental protection, statistics and other rules and regulations.The rules and regulations shall be fully implemented and shall be fully implemented for more than one year.2, the enterprise image 26Product image. According to the unique product image and form the external enterprise logo.With a clear quality objective, a clear quality policy or slogan is well known to all employees.Business logo application.It is required to have the enterprise logo in the entrance of the tourist area, the navigation system (such as the panorama, the sign, the description of the object, etc.), the advertisement, the ticket, thework card, etc.Brand registration of enterprise brand logo.The employee is wearing the clothing of the post, wearing the job card. Be civilized and enthusiastic.3. 30 points for tourism planning1. Relevant plans formulated in accordance with these standards and rules.Approved by the local government.Plan implementation effectiveness. The various construction projects and market development plans in the plan are fully implemented.4. Training 20 pointsThe training system, institutions, personnel and funds are clear and implemented.Annual training range. Full training of management and service staff.Quality, marketing, safety, tour guide, sanitation, environmental protection, statistics and other business training.Training effect, the staff is fluent and correct.5. Tourists' complaints and opinions are dealt with 20 pointsThe number and nature of complaints. Enquiries about theadministrative departments and scenic spots themselves. nearlyA major quality complaint in two years (involving travel complaints relating to personal abuse and health damage to tourists) is considered a major quality complaint. This is not a score.The complaint handling system is sound.The complaints service facilities are complete. Have a clearcomplaint phone, complaint office mark, throwComplaint box, suggestion, etc.In the process of complaint handling, complaints are handled quickly, the service attitude is good, and the record is complete and fine Cause. Legal advice is necessary when necessary.The complaint handling effect is good.6. Ask for six pointsConsult regularly for no less than 3 times a year.The sample size fits the reception scale (1/1000 of the total annual reception quantity).The opinions are processed and the consultation has been analyzed, communicated and improved.7. Through the international Internet publicity 14 pointsThere are independent domain names and Chinese web addresses.Rely on well-known comprehensive website or authoritative travel professional website.The content is rich and fully explained the situation of the scenic area.The digital virtual scenic spot is built to realize online sightseeing.English and other languages are supported.Get 10 points on TVIn the form of program, there are TV propaganda films about this scenic spot.Play level, broadcast on CCTV.Promote 5 points through the pressThe article introduces the form and topic introduction.Newspapers, newspapers and periodicals.10. E-commerce 25 pointsQuery, dynamically query the expected number of visitors at a specific time period.Reservations, booking tickets, accommodation, merchandise, catering and entertainment, etc.Payment can provide online payment function.11. Social benefits 15 pointsLocal employment is driven by 80 per cent of local workers.The local economic drive is significant.(8) 155 points for resources and environmental protection1. Air quality,Meet the national level. 10 points2. Noise indicators to meet the standard of national standard. 5 points3. The quality of surface water quality reaches the national standard. 10 points4. The protection of landscape, ecology, cultural relics and ancient buildings shall be 45 pointsThe cost of protection. For the year, the protection fee for landscape, cultural relics, ancient buildings, ecological systems, rare and precious plants and animals shall reach 10% of the annual ticket revenue of the tourist areas (points).Take appropriate protective measures (such as fire prevention, anti-theft, anti-hunting, restoration of ancient buildings, protection of ancient trees and famous trees), requirements system specific,facilities and equipment perfect, personnel responsibilities are clear.To protect the authenticity and integrity of cultural relics and sites.5, 15 points from the entranceThe main building style of the main entrance has the effect on the main landscape in the area.The entrance and exit have the corresponding tourist area, the area is moderate, the management is good.6. The coordination of architecture and facilities and landscape in the area is 37The site does not destroy the landscapeThe main architectural style has its own characteristics and its effect is outstanding.The individual building styles in the district are consistent and coordinated.The architectural appearance (shape, tone, material, etc.) of the area is coordinated with the landscape.The amount of construction in the area is moderate.In the vicinity of the building form a corresponding buffer, the view effect is good.The site selection of functional buildings should be concealed or cosmetic.In the case of the pipeline facility, all the transmission and communication lines in the area are undergroundIn the area, the slogan and arrangement of slogans in the district pay attention to the cultural, artistic and the coordination of the landscape.It is not overhang, disorderly, disorderly and small advertisement, commercial service facilities sign not too conspicuous.The various entertainment facilities and project Settings, layout and appearance are reasonableConstruction and facilities selection materials shall not be usedfor glass curtain wall, mosaics, curtain Windows, and simple tin shacks.The surrounding environment and landscape coordination are 13 points The tourist scenic area and its surrounding environment have a separation zone or buffer zone.A beautiful skyline is formed around the tourist attractions.8. Greening or beautifying 14 pointsThe greening and beautification measures are diverse and effective The variety of plants is rich.There are rare plantsMore than 80% green coverage.9. Use clean energy facilities and equipment 3 pointsThe use of facilities and equipment causing serious damage to the environment is prohibited in the area (including vehicles, ships, etc.) which produce high noise or harmful gas, oil leakage, etc.Adopt environment-friendly materials 3 pointsThe non-degradable disposable tableware is banned in the scenic area, and disposable plastic bags can be banned from operating the stalls.2. Rule 2: landscape quality scoring rulesDescription:1. These rules are divided into two evaluation items, namelyresource factor value and landscape market value, and nine evaluation factors, with a total score of 100 points. The resource appeal is 65points, and the market attractiveness is 35. The evaluation factor was divided into four scores.2. In grading,The evaluation items and evaluation factors were graded by the evaluation group members, and the total score was calculated on average.3. "basic types" in the "scale and abundance" evaluation factor refer to appendix A on page 9 of "classification, investigation and evaluation of tourism resources" (GB/T 18972-2003).The tourist area of class 4, 5A needs to reach 90.(1) resource attraction 65 points1. Enjoy 25 points for recreationThe value of viewing pleasure is high2. Historical and cultural science worth 15 pointsAt the same time, it has extremely high historical value, cultural value, scientific value, or one kind of value has world significance.3. Rare or exotic 10 pointsThere are a large number of rare species, or exotic landscapes, or world-class resource entities4. Scale and abundance 10 pointsThe physical volume of resources is huge, or the number of basic types is over 40, or the resource entity has a good density5. Integrity 5 pointsThe resource entity is intact and maintains its original form and structure(2) the market influence is 35 points1. Well-known for 10 pointsworld-renowned2. The reputation is 10 pointsIt has an excellent reputation, which is generally praised by more than 95 percent of tourists and the vast majority of professionals.3. The market radiation force is 10 pointsIt's made up of a certain percentage of the intercontinental4. Theme enhancement 5The theme is bright, distinctive and original3. Rule 3: detailed rules for tourist opinionsDescription:1. The quality level of tourism scenic spots is graded on the views of tourists, based on the comprehensive satisfaction of tourists on the scenic spot.2. The survey of comprehensive satisfaction of tourists is mainly referred to the score of tourist attraction survey.3. The tourist attraction survey table of tourist scenic spots shall be distributed, collected and counted directly to tourists by the on-site evaluation inspectors accompanied by the staff of the scenic spot.4, in the process of quality rating, the tourist scenic tourist questionnaire scale, should distinguish between tourism scenic arealevel of scale, scope and declare, generally is 30 ~ 50, take immediate issue, instant recovery, the final summary statistics method. The recovery rate shall not be less than 80%.5. The distribution of tourist attraction questionnaire should be distributed in a random manner. In principle, the recipients should not be less than three tourist groups, and pay attention to the balance of the tourists' gender, age, occupation and consumption level.6. Scoring method of comprehensive satisfaction of tourists:(1) the total satisfaction score of tourists is 100.(2) scoring standard:The overall impression was 20 points. The satisfaction was 20 points, the satisfaction was 15, the average was 10, and the dissatisfaction was 0.The other 16 items are 5 out of 5, with a total of 80 points. Ineach of the various categories, the satisfaction is 5 points, the satisfaction is 3, the average is 2, and the dissatisfaction is 0.(3) scoring method:First, the arithmetic mean of each item of the tourist attraction survey table is calculated, and the arithmetic mean of the 17 single items is added to the total.As a comprehensive score for this visitor's opinion assessment. If a single item is not completed in all questionnaires, the average of the other items (except the general impression) is included in the total score.7. The minimum requirements for the quality level of tourists are requiredClass 5A scenic spot: 90 points。