2016年广东财经大学硕士研究生入学考试试卷613-英语水平考试

欢迎报考广东财经大学硕士研究生，祝你考试成功！（第 1 页共 1 页）广东财经大学硕士研究生入学考试试卷考试年度：2014年 考试科目代码及名称：613-普通语言学适用专业：050201 英语语言文学［友情提醒：请在考点提供的专用答题纸上答题，答在本卷或草稿纸上无效！］一、名词解释（10题，每题3分，共30分）1. pragmatics2. diachronic linguistics3. allophones4. morpheme5. cohesion6. cognitive linguistics7. hyponymy 8. contrastive analysis9. American structuralism 10. Language Acquisition Device (LAD)二、判断题（5题，每题8分，共40分）1. The Cooperative Principle, an important pragmatic principle proposed by P. Grice, aims to explain how we mean more than we say.2. Phonetics studies the rules governing the structure, distribution, and sequencing of speech sounds and the shape of syllables.3. [m] is a “bilabial lateral”, [j] a “palatal approximant”, and [h] a “glottal fricative”.4. Relevance is a matter of degree. The larger effect produced, the greater the relevance; the smaller effort cost, the greater the relevance.5. Exocentric construction is one whose distribution is functionally equivalent to that of one or more of its constituents, i.e., a word or a group of words, which serves as a definable centre or head.三、简答题（5题，每题8分，共40分）1. What is the major difference between Saussure’s distinction between langue and parole and Chomsky’s distinction between competence and performance?2. Divide the following words into Roots, IA (inflectional affix) and/or DA (derivational affix).e.g. transformations: trans (DA)- form (Root) –ation (DA) -s (IA)1) unconscious2) earthquakes 3) misled 4) geese3. Distinguish the two possible meanings of “more complicated examinations” by means of IC analysis.4. Draw a tree diagram according to PS rules to show the deep structure of the sentence: The kid broke a vase yesterday.5. Which of the Conversational Maxims is being violated in the following conversation?A: So you like icecream. What are your favourite flavours?B: Hamburger … fish and chips.四、论述题（2题，每题20分，共40分）1. What are the main differences between pragmatics and semantics?2. Explain the following remark with examples or make some comments:Each language articulates or organises the world differently. Languages do not simply name existing categories; they articulate their own.1。

广东财经大学硕士研究生入学考试试卷考试年度：2014年考试科目代码及名称：613-普通语言学适用专业：050201 英语语言文学［友情提醒：请在考点提供的专用答题纸上答题，答在本卷或草稿纸上无效！］一、名词解释（10题，每题3分，共30分）1. pragmatics2. diachronic linguistics3. allophones4. morpheme5. cohesion6. cognitive linguistics7. hyponymy 8. contrastive analysis9. American structuralism 10. Language Acquisition Device (LAD)二、判断题（5题，每题8分，共40分）1. The Cooperative Principle, an important pragmatic principle proposed by P. Grice, aims to explain how we mean more than we say.2. Phonetics studies the rules governing the structure, distribution, and sequencing of speech sounds and the shape of syllables.3. [m] is a “bilabial lateral”, [j] a “palatal approximant”, and [h] a “glottal fricative”.4. Relevance is a matter of degree. The larger effect produced, the greater the relevance; the smaller effort cost, the greater the relevance.5. Exocentric construction is one whose distribution is functionally equivalent to that of one or more of its constituents, i.e., a word or a group of words, which serves as a definable centre or head.三、简答题（5题，每题8分，共40分）1. What is the major difference between Saussure’s distinction between langue and parole and Chomsky’s distinction between competence and performance?2. Divide the following words into Roots, IA (inflectional affix) and/or DA (derivational affix). e.g. transformations: trans (DA)- form (Root) –ation (DA) -s (IA)1) unconscious 2) earthquakes 3) misled 4) geese3. Distinguish the two possible meanings of “more complicated examinations”by means of IC analysis.4. Draw a tree diagram according to PS rules to show the deep structure of the sentence: The kid broke a vase yesterday.5. Which of the Conversational Maxims is being violated in the following conversation?A: So you like icecream. What are your favourite flavours?B: Hamburger … fish and chips.四、论述题（2题，每题20分，共40分）1. What are the main differences between pragmatics and semantics?2. Explain the following remark with examples or make some comments:Each language articulates or organises the world differently. Languages do not simply name existing categories; they articulate their own.。

广东财经大学硕士研究生入学考试试卷
考试年度：2016年考试科目代码及名称：611-法学综合一适用专业：030101 法学理论、030103 宪法学与行政法学、030104 刑法学、030105 民商法学、030106 诉讼法学、030107 经济法学、030109 国际法学
［友情提醒：请在考点提供的专用答题纸上答题，答在本卷或草稿纸上无效！］
《法学综合一》[含法理学、宪法学，分值各占50%，共150分]
一、名词解释（6题，每题5分，共30分）
1、法律关系
2、法律行为
3、法律责任
4、申诉权
5、刚性宪法
6、人身自由
二、简答题（6题，每题10分，共60分）
1、法的特征
2、立法的特征
3、司法的原则
4、法律概念的功能
5、宪法规范的种类
6、公民正确行使权利和自由的原则
三、论述题（3题，每题20分，共60分）
1、守法的根据和理由
2、选举制度的作用
3、宪法的发展趋势。

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广东财经大学硕士研究生入学考试试卷
考试年度：2017年考试科目代码及名称：801-经济学基础(自命题)适用专业：020201国民经济学、020202区域经济学、020203财政学、020204金融学、020205产业经济学、020206国际贸易学、020209 数量经济学、027000统计学
［友情提醒：请在考点提供的专用答题纸上答题，答在本卷或草稿纸上无效！］
一、名词解释（6题，每题5分，共30分）
1．经济增长
2．帕累托最优状态
3．市场失灵
4.劳动供给决策
5.需求收入弹性
6.乘数
二、简答：（6题，每题10分，共60分）
1.影响供给的因素
2.垄断竞争市场的条件
3.经济增长与经济发展的关系
4.财政政策工具
5.利润最大化原则
6.总产量、平均产量及边际产量的关系
三、论述题（2题，每题30分，共60分）
1.收入分配不平等的表现及解决对策。

2.什么是企业的显性成本和隐性成本？结合我国当前实际，如何降低企业成本？
s。

广东财经大学硕士研究生入学考试试卷考试年度：2018年考试科目代码及名称：F517-英语综合能力测试适用专业：050201 英语语言文学［友情提醒：请在考点提供的专用答题纸上答题，答在本卷或草稿纸上无效！］Part I British & American LiteratureSection I (15%)Directions: In this part, there are some writers, works and characters listed in three columns. Please match the writers with their relevant works and characters.Section II (20%)Directions: Works Analysis and AppreciationWhat makes Mark Twain's The Adventures of Huckleberry Finn more than a child's adventure story? Briefly discuss the question from the following aspects: the setting, the language, the character（s）, the theme and the style..Part II. General LinguisticsSection I (15%)Directions: Translate the following terms into Chinese.1. competence and performance2. minimal pair3. morphology4. Cooperative Principle5. langue and paroleSection II (15%)Directions: Answer the following questions briefly.Question: Language is generally defined as a system of arbitrary vocal symbols usedfor human communication. Explain it in detail.Part III. TranslationSection I (15%)Directions: Translate the following paragraph into ChinesePerhaps the most striking quality of satiric literature is its freshness, its originality of perspective. Satire rarely offers original ideas. Instead, it presents the familiar in a new form. Satirists do not offer the world new philosophies. What they do is look at familiar conditions from a perspective that makes these conditions seem foolish, harmful, or affected. Satire jars us out of complacence into a pleasantly shocked realization that many of the values we unquestioningly accept are false.Satire exists because there is need for it. It has lived because readers appreciate a refreshing stimulus, an irreverent reminder that they live in a world of platitudinous thinking, cheap moralizing, and foolish philosophy.Section II. (20%)Directions: Translate the following paragraph into English我想到了：这是个熟鸟，也许是自幼便养在笼中的。

广东财经大学硕士研究生入学考试试卷考试年度：2017年 考试科目代码及名称：613-英语水平考试 适用专业：050201 英语语言文学［友情提醒：请在考点提供的专用答题纸上答题，答在本卷或草稿纸上无效！］I. Cloze 完形填空（30题，每题1分，共30分）Direction : There are 3 passages below. Read each of them and choose the proper word from the word list to fill in each of the blanks in the passages. Each word can be used only once.Passage 1Two of the most frustrating things about driving a car are getting lost andgetting stuck in traffic. While the computer revolution is (1)_____to cure these problems, it will have a positive impact. Sensors in your car tuned to radio signals from (2)____satellites can locate your car (3)_____at any moment and warn of traffic jams. We already have twenty-four Navstar satellites orbiting the earth, making up what is called the Global Positioning System. They make it possible to determine your(4)_______on the earth to within about a hundred feet. At any (5)______time, there are several GPS satellites orbiting overhead at a distance of about 11,000 miles. Each satellite cont ains four “atomic clocks,” which (6)_____ at a precise frequency, according to the laws of the quantum theory.As a satellite passes overhead, it sends out a radio (7)___that can be detected bya receiver in a car’s computer. The car’s computer can then (8)___how far the satellite is by (9)____how long it took for the signal to arrive. Since the speed of light is well known, any delay in receivin g the satellite’s signal can be (10)_____into a distance.Passage 2More than 30 million cars and trucks nationwide are (1) with dangerously(2)____air bags, congressional officials say, a number that raises questions about whether the US (3)____industry can handle what could become the largest recall in history.Federal safety (4)____have recalled only 7.8 million vehicles over the defect in afew states, a limited action that (5)____said Thursday was vastly insufficient to(6)____what they deemed “a public safety threat”.Two senators demanded a much (7)____recall that would cover everyaffectedvehicle nationwide. (8)_____a recall of that magnitude ---- including best-selling models from Honda, Toyota, GM, Chrysler and six other companies (9)____ 2002 to 2007 ---- could prove far (10)_____than the industry has ever managed.Passage 3Britain is not just one country and one people; even if some of its inhabitants think so. Britain is, in fact, a nation which can be divided into several (1) __ parts, each part being an individual country with its own language, character and cultural (2) __. Thus Scotland, Northern Ireland and Wales do not claim to (3) __ to "England" because their inhabitants are not (4) __ "English". They are Scottish, Irish or Welsh and many of them prefer to speak their own native tongue, which in turn is (5) __ to the others.These cultural minorities(少数民族) have been Britain’s original inhabitants. In varying degrees they have managed to (6) __ their national characteristics, and their particular customs and way of life. This is probably even more true of the (7) __ areas where traditional life has not been so affected by the (8)__ of industrialism as the border areas have been. The Celtic races are said to be more emotional by nature than the English. An Irish temper is legendary. The Scots could rather (9) __ about their reputation for excessive thrift and prefer to be remembered for their folk songs and dances, while the Welsh are famous for their singing. The Celtic (10)__ as a whole produces humorous writers and artists, such as the Irish Bernard Shaw, the Scottish Robert Burns, and the Welsh Dylan Thomas, to mention but a few.II. Proofreading and error correction 改错题 (15题，每题2分，共30分)Directions:The following passage contains 15 errors. Each indicated line contains a maximum of ONE error. In each case, only ONE word is involved. Correct the errors and write the answers on your answer sheet.What is corporate culture? At its most basic, it’s described like (1) ____the personality of an organization, or simply as “how things aredone around here.” It guides what employees think, act, and feel. (2)_____ Corporate culture is a wide term used to define the unique (3) _____personality or character of a particular company or organization,and include such elements as core values and beliefs, corporate (4) _____ ethics, and rules of behavior. Corporate culture can express (5) _____in the company’s mission statement and other communications,in the architectural style or interior decoration, by what people wearto work, by how people address to each other, and in the titles given (6) _____ various employees. How do you uncover the corporate culture of (7) _____a potential employer? The truth is that you will never really knowthe corporate culture after you have worked at the company for a (8)______ number of months, but you can get close to them through research (9)______and observation. Understanding culture is a two-steps process, (10) _____ starting with the research before the interview and ending (11)______ with observation at the interview. The bottom line is thatyou are going to spend a lot of time on the work environment-(12)______ and to be happy, success, and productive, you will want to (13)______be in a place where you fit for the culture, a place where you (14)______ can have voice, be respected, and have opportunities for (15)______ growth.III. Gap-filling 选词填空题（15题，每题2分，共30分）Directions: Fill in the following blanks with the correct words given according to the meanings of the sentences.1. Environmentalists are doing everything within their power to ________ theimpact of the oil spill.A. minimizeB. belittleC. rejectD. reclaim2. T opics for conversation should be ________ to the experiences and interests of thestudents.A. satisfiedB. relevantC. concernedD. concentrated3. T hey said the operation had been successful and they expected his wife to________.A. bring aboutB. pull throughC. carry onD. put up4. W e could tell that she was still ________ something and it was our job to find outwhat.A. cancelingB. shelteringC. concealingD. settling5. Y ou are legally ________ to take faulty goods back to the store where you boughtthem.A. assignedB. entitledC. acclaimedD. remained6. H is knowledge of English is ________ for the job, although he is not fluent in thelanguage.A. justifiedB. reliableC. adequateD. assured7. T he scientists have been ________ the necessary funds for their research program.A. desiredB. neglectedC. declinedD. denied8. T here is always a ________ that the legal system is designed to suit lawyers ratherthan to protect the public.A. confidenceB. faithC. deceptionD. suspicion9. A spokesman of Ministry of Agriculture said that a series of policies would beimplemented to ________ the development of agriculture.A. demoteB. promoteC. decreaseD. increase10. A dark suit is ________ to a light one for evening wear.A. favorableB. suitableC. properD. preferable11. The foreign company has been ________ running this factory for decades.A. enormouslyB. effectivelyC. infinitelyD. extremely12. I’m not sick; ________, I’m in the peak of health.A. to be honestB. on the contraryC. to my delightD. on all sides13. By a ________ of good luck, Gene, who had been buried in the rubble for morethan 26 hours, came out alive.A. strokeB. hitC. strikeD. blow14. A dvertising is an intensely ________ business.A. competitiveB. aggressiveC. adventurousD. lucrative15. She was _______ upset to find that she failed in the final examination.A. somehowB. somewayC. somewhatD. somewhereIV. Reading Comprehension 阅读理解（30题，每题2分，共60分）Directions: In this section, there six reading passages followed by a total of thirty multiple-choice questions. Read the passages carefully and then choose the correct answer.Passage 1 The Birth of Photography【1】Perceptions of the visible world were greatly altered by the invention of photography in the middle of the nineteenth century. In particular, and quite logically, the art of painting was forever changed, though not always in the ways one might have expected. The realistic and naturalistic painters of the mid- and late-nineteenth century were all intently aware of photography—as a thing to use, to learn from, and react to.【2】Unlike most major inventions, photography had been long and impatiently awaited. The images produced by the camera obscura, a boxlike device that used a pinhole or lens to throw an image onto a ground-glass screen or a piece of white paper, were already familiar—the device had been much employed by topographical artists like the Italian painter Canaletto in his detailed views of the city of Venice. What was lacking was a way of giving such images permanent form. This was finally achieved by Louis Daguerre (1787-1851), who perfected a way of fixing them on a silvered copper plate. His discovery, the "daguerreotype," was announced in 1839.【3】A second and very different process was patented by the British inventor William Henry Talbot (1800-1877) in 1841. Talbot's "calotype" was the first negative-to-positive process and the direct ancestor of the modern photograph. The calotype was revolutionary in its use of chemically treated paper in which areas hit by light became dark in tone, producing a negative image. This "negative," as Talbot called it, could then be used to print multiple positive images on another piece of treated paper.【4】The two processes produced very different results. The daguerreotype was a unique image that reproduced what was in front of the camera lens in minute, unselective detail and could not be duplicated. The calotype could be made in series, and was thus the equivalent of an etching or an engraving. Its general effect was soft edged and tonal.【5】One of the things that most impressed the original audience for photography was the idea of authenticity. Nature now seemed able to speak for itself, with a minimum of interference. The title Talbot chose for his book, The Pencil of Nature (the first part of which was published in 1844), reflected this feeling. Artists were fascinated by photography because it offered a way of examining the world in much greater detail. They were also afraid of it, because it seemed likely to make their own efforts unnecessary.【6】Photography did indeed make certain kinds of painting obsolete—the daguerreotype virtually did away with the portrait miniature. It also made the whole business of making and owning images democratic. Portraiture, once a luxury for the privileged few, was suddenly well within the reach of many more people.【7】In the long term, photography's impact on the visual arts was far from simple. Because the medium was so prolific, in the sense that it was possible to produce a multitude of images very cheaply, it was soon treated as the poor relation of fine art, rather than its destined successor. Even those artists who were most dependent on photography became reluctant to admit that they made use of it, in case thiscompromised their professional standing.【8】The rapid technical development of photography—the introduction of lighter and simpler equipment, and of new emulsions that coated photographic plates, film, and paper and enabled images to be made at much faster speeds—had some unanticipated consequences. Scientific experiments made by photographers such as Eadweard Muybridge (1830-1904) and Etienne-Jules Marey (1830-1904) demonstrated that the movements of both humans and animals differed widely from the way they had been traditionally represented in art. Artists, often reluctantly, were forced to accept the evidence provided by the camera. The new candid photography—unposed pictures that were made when the subjects were unaware that their pictures were being taken—confirmed these scientific results, and at the same time, thanks to the radical cropping (trimming) of images that the camera often imposed, suggested new compositional formats. The accidental effects obtained by candid photographers were soon being copied by artists such as the French painter Degas.1.What can be inferred from paragraphs 1 and 2 about the effect of photography on nineteenth-century painting?A. Photography did not significantly change the way people looked at reality.B. Most painters used the images of the camera obscura in preference to those of the daguerreotype.C. Painters who were concerned with realistic or naturalistic representation were particularly influenced by photography.D. Artists used the long-awaited invention of photography in just the ways they had expected to.2. According to paragraphs 2 and 3 which of the following did the daguerreotype and the calotype have in common?A. They were equally useful for artists.B. They could be reproduced.C. They produced a permanent imageD. They were produced on treated paper.3. The word "authenticity" in paragraph 5 is closest in meaning toA. improvement.B. practicality.C. genuineness.D. repetition.4.What point does the author make in paragraph 6?A. Paintings became less expensive because of competition with photography.B. Photography, unlike painting, was a type of portraiture that even ordinary people could afford.C. Every style of painting was influenced by the invention of photography.D. The daguerreotype was more popular than the calotype.5.It can be inferred from paragraph 8 that one effect that photography had on painting was that itA.provided painters with new insights into how humans and animals actually move.B.showed that representing movement could be as interesting as portrait art.C.increased the appeal of painted portraiture among the wealthy.D.influenced artists to improve techniques for painting faster.Passage 2 Early Settlements in the Southwest Asia【1】The universal global warming at the end of the Ice Age had dramatic effects on temperate regions of Asia, Europe, and North America. Ice sheets retreated and sea levels rose. The climatic changes in southwestern Asia were more subtle, in that they involved shifts in mountain snow lines, rainfall patterns, and vegetation cover. However, these same cycles of change had momentous impacts on the sparse human populations of the region. At the end of the Ice Age, no more than a few thousand foragers lived along the eastern Mediterranean coast, in the Jordan and Euphrates valleys. Within 2,000 years, the human population of the region numbered in the tens of thousands, all as a result of village life and farming. Thanks to new environmental and archaeological discoveries, we now know something about this remarkable change in local life.【2】Pollen samples from freshwater lakes in Syria and elsewhere tell us forest cover expanded rapidly at the end of the Ice Age, for the southwestern Asian climate was still cooler and considerably wetter than today. Many areas were richer in animal and plant species than they are now, making them highly favorable for human occupation. About 9000 B.C., most human settlements lay in the area along the Mediterranean coast and in the Zagros Mountains of Iran and their foothills. Some local areas, like the Jordan River valley, the middle Euphrates valley, and some Zagros valleys, were more densely populated than elsewhere. Here more sedentary and more complex societies flourished. These people exploited the landscape intensively, foraging on hill slopes for wild cereal grasses and nuts, while hunting gazelle and other game on grassy lowlands and in river valleys. Their settlements contain exotic objects such as seashells, stone bowls, and artifacts made of obsidian (volcanic glass), all traded from afar. This considerable volume of intercommunity exchange brought a degree of social complexity in its wake.【3】Thanks to extremely fine-grained excavation and extensive use of flotation methods (through which seeds are recovered from soil samples), we know a great deal about the foraging practices of the inhabitants of Abu Hureyra in Syria's Euphrates valley. Abu Hureyra was founded about 9500B.C, a small village settlement of cramped pit dwellings (houses dug partially in the soil) with reed roofs supported by wooden uprights. For the next 1,500 years, its inhabitants enjoyed a somewhat warmer and damper climate than today, living in a well-wooded steppe area where wild cereal grasses were abundant. They subsisted off spring migrations of Persian gazelles from the south. With such a favorable location, about 300 to 400 people lived in a sizable, permanent settlement. They were no longer a series of small bands but lived in a large community with more elaborate social organization, probably grouped into clans of people of common descent.【4】The flotation samples from the excavations allowed botanists to study shifts in plant-collecting habits as if they were looking through a telescope at a changing landscape. Hundreds of tiny plant remains show how the inhabitants exploited nutharvests in nearby pistachio and oak forests. However, as the climate dried up, the forests retreated from the vicinity of the settlement. The inhabitants turned to wild cereal grasses instead, collecting them by the thousands, while the percentage of nuts in the diet fell. By 8200B.C., drought conditions were so severe that the people abandoned their long-established settlement, perhaps dispersing into smaller camps. 【5】Five centuries later, about 7700B.C., a new village rose on the mound. At first the inhabitants still hunted gazelle intensively. Then, about 7000 B.C., within the space of a few generations, they switched abruptly to herding domesticated goats and sheep and to growing einkorn, pulses, and other cereal grasses. Abu Hureyra grew rapidly until it covered nearly 30 acres. It was a close-knit community of rectangular, one-story mud-brick houses, joined by narrow lanes and courtyards, finally abandoned about 5000 B.C.. Many complex factors led to the adoption of the new economies, not only at Abu Hureyra, but at many other locations such as 'Ain Ghazal, also in Syria, where goat toe bones showing the telltale marks of abrasion caused by foot tethering (binding) testify to early herding of domestic stock.6. The word "momentous" in the passage (paragraph 1) is closest in meaning toA. numerous.B. regular.C. very important.D. very positive.7. Major climatic changes occurred by the end of the Ice Age in all of the following geographic areas EXCEPTA. temperate regions of Asia.B. southwestern Asia.C. North America.D. Europe.8. Why does the author mention "seashells, stone bowls, and artifacts made of obsidian" in paragraph 2?A. To give examples of objects obtained through trade with other societies.B. To illustrate the kinds of objects that are preserved in a cool climate.C. To provide evidence that the organization of work was specialized.D. To give examples of the artistic ability of local populations.9. Paragraph 4 suggests that the people of Abu Hureyra abandoned their long-established settlement becauseA. the inhabitants had cleared all the trees from the forests.B. wild cereal grasses took over pistachio and oak forests.C. people wanted to explore new areas.D. lack of rain caused food shortages.10. According to paragraph 5, after 7000 B.C. the settlement of Abu Hureyra differed from earlier settlements at that location in all of the following EXCEPTA. the domestication of animals.B. the intensive hunting of gazelle.C. the size of the settlement.D. the design of the dwellings.Passage 3 Children and Advertising【1】Young children are trusting of commercial advertisements in the media, and advertisers have sometimes been accused of taking advantage of this trusting outlook. The Independent Television Commission, regulator of television advertising in the United Kingdom, has criticized advertisers for "misleadingness"—creating a wrong impression either intentionally or unintentionally—in an effort to control advertisers' use of techniques that make it difficult for children to judge the true size, action, performance, or construction of a toy.【2】General concern about misleading tactics that advertisers employ is centered on the use of exaggeration. Consumer protection groups and parents believe that children are largely ill-equipped to recognize such techniques and that often exaggeration is used at the expense of product information. Claims such as "the best" or "better than" can be subjective and misleading; even adults may be unsure as to their meaning. They represent the advertiser's opinions about the qualities of their products or brand and, as a consequence, are difficult to verify. Advertisers sometimes offset or counterbalance an exaggerated claim with a disclaimer—a qualification or condition on the claim. For example, the claim that breakfast cereal has a health benefit may be accompanied by the disclaimer "when part of a nutritionally balanced breakfast." However, research has shown that children often have difficulty understanding disclaimers: children may interpret the phrase "when part of a nutritionally balanced breakfast" to mean that the cereal is required as a necessary part of a balanced breakfast. The author George Comstock suggested that less than a quarter of children between the ages of six and eight years old understood standard disclaimers used in many toy advertisements and that disclaimers are more readily comprehended when presented in both audio and visual formats. Nevertheless, disclaimers are mainly presented in audio format only.【3】Fantasy is one of the more common techniques in advertising that could possibly mislead a young audience. Child-oriented advertisements are more likely to include magic and fantasy than advertisements aimed at adults. In a content analysis of Canadian television, the author Stephen Kline observed that nearly all commercials for character toys featured fantasy play. Children have strong imaginations and the use of fantasy brings their ideas to life, but children may not be adept enough to realize that what they are viewing is unreal. Fantasy situations and settings are frequently used to attract children's attention, particularly in food advertising. Advertisements for breakfast cereals have, for many years, been found to be especially fond of fantasy techniques, with almost nine out of ten including such content. Generally, there is uncertainty as to whether very young children can distinguish between fantasy and reality in advertising. Certainly, rational appeals in advertising aimed at children are limited, as most advertisements use emotional and indirect appeals to psychological states or associations.【4】The use of celebrities such as singers and movie stars is common in advertising. The intention is for the positively perceived attributes of the celebrity to be transferred to the advertised product and for the two to become automatically linked in the audience's mind. In children's advertising, the "celebrities" are often animated figuresfrom popular cartoons. In the recent past, the role of celebrities in advertising to children has often been conflated with the concept of host selling. Host selling involves blending advertisements with regular programming in a way that makes it difficult to distinguish one from the other. Host selling occurs, for example, when a children's show about a cartoon lion contains an ad in which the same lion promotes a breakfast cereal. The psychologist Dale Kunkel showed that the practice of host selling reduced children's ability to distinguish between advertising and program material. It was also found that older children responded more positively to products in host selling advertisements.【5】Regarding the appearance of celebrities in advertisements that do not involve host selling, the evidence is mixed. Researcher Charles Atkin found that children believe that the characters used to advertise breakfast cereals are knowledgeable about cereals, and children accept such characters as credible sources of nutritional information. This finding was even more marked for heavy viewers of television. In addition, children feel validated in their choice of a product when a celebrity endorses that product. A study of children in Hong Kong, however, found that the presence of celebrities in advertisements could negatively affect the children's perceptions of a product if the children did not like the celebrity in question.11. Which of the following is NOT mentioned in paragraph 1 as being a difficult judgment for children to make about advertised toys?A. How big the toys are?B. How much the toys cost?C. What the toys can do?D. How the toys are made?12. The word “verify” in the passage is closest in meaning toA. establish the truth of.B. approve of.C. understand.D. criticize.13. Cereal advertisements that include the statement “when part of a nutritionally balanced breakfast” are trying to suggest thatA. the cereal is a desirable part of a healthful, balanced breakfast.B. the cereal contains equal amounts of all nutrients.C. cereal is a healthier breakfast than other foods are.D. the cereal is the most nutritious part of the breakfast meal.14. The word “adept”(Paragraph 3)in the passage is cl osest in meaning toA. responsible.B. skillful.C. patient.D. curious.15. In paragraph 4, why does the author mention a show about a cartoon lion in which an advertisement appears featuring the same lion character?A. To help explain what is meant by th e term "host selling” and why it can be misleading to children.B. To explain why the role of celebrities in advertising aimed at children has often been confused with host selling.C. To compare the effectiveness of using animated figures with the effectiveness of using celebrities in advertisements aimed at children.D. To indicate how Kunkel first became interested in studying the effects of host selling on children.Passage 4 Methods of Studying Infant Perception In the study of perceptual abilities of infants, a number of techniques are used to determine infants' responses to various stimuli. Because they cannot verbalize or fill out questionnaires, indirect techniques of naturalistic observation are used as the primary means of determining what infants can see, hear, feel, and so forth. Each of these methods compares an infant's state prior to the introduction of a stimulus with its state during or immediately following the stimulus. The difference between the two measures provides the researcher with an indication of the level and duration of the response to the stimulus. For example, if a uniformly moving pattern of some sort is passed across the visual field of a neonate (newborn), repetitive following movements of the eye occur. The occurrence of these eye movements provides evidence that the moving pattern is perceived at some level by the newborn. Similarly, changes in the infant's general level of motor activity —turning the head, blinking the eyes, crying, and so forth — have been used by researchers as visual indicators of the infant's perceptual abilities.Such techniques, however, have limitations. First, the observation may be unreliable in that two or more observers may not agree that the particular response occurred, or to what degree it occurred. Second, responses are difficult to quantify. Often the rapid and diffuse movements of the infant make it difficult to get an accurate record of the number of responses. The third, and most potent, limitation is that it is not possible to be certain that the infant's response was due to the stimulus presented or to a change from no stimulus to a stimulus. The infant may be responding to aspects of the stimulus different than those identified by the investigator. Therefore, when observational assessment is used as a technique for studying infant perceptual abilities, care must be taken not to over-generalize from the data or to rely on one or two studies as conclusive evidence of a particular perceptual ability of the infant.Observational assessment techniques have become much more sophisticated, reducing the limitations just presented. Film analysis of the infant's responses, heart and respiration rate monitors, and nonnutritive sucking devices are used as effective tools in understanding infant perception. Film analysis permits researchers to carefully study the infant's responses over and over and in slow motion. Precise measurements can be made of the length and frequency of the infant's attention between two stimuli. Heart and respiration monitors provide the investigator with the number of heartbeats or breaths taken when a new stimulus is presented. Numerical。

广东财经大学硕士研究生入学考试试卷考试年度：2018年考试科目代码及名称：613-英语水平考试(自命题)适用专业：050201 英语语言文学［友情提醒：请在考点提供的专用答题纸上答题，答在本卷或草稿纸上无效！］一、Cloze 完形填空（30题，每题1分，共30分）Passage OneDear Miss Brown,Thank you for your letter of 5 October, concerning faulty goods purchased in our store in Basingstoke.I am very sorry indeed that you were not satisfied with the celebration chocolates that you bought from our store. I can 1 ┄┄your disappointment when you discovered that the chocolates were not as shown on the 2 ┄┄and were, in 3 ┄┄, all the same shape.Our company is always trying to improve the 4 ┄┄of its merchandise, and we are very unhappy when one of our products does not 5 ┄┄satisfaction.The manufacturers of our chocolates have 6 ┄┄guidelines for production, which should 7 ┄┄instances such as this from happening. Obviously our checking and packing procedures were not 8 ┄┄, and we will discuss this with the manufacturers. In the 9 ┄┄, I regret the disappointment you were 10 ┄┄. As a gesture of goodwill, I have pleasure in refunding the 11 ┄┄of the chocolates, and enclose a gift voucher that you can 12 ┄┄in our Basingstoke branch.Thank you for bringing this matter to our 13 ┄┄. I hope any future purchases you may 14 ┄┄at our stores will be up to our 15 ┄┄high standards.Yours sincerely,A N FergusonA N FergusonCustomer Relations1. A. know B. distinguish C. understand D. recognise2. A. packaging B. layer C. parcel D. envelope3. A. point B. fact C. honesty D. detail4. A. worth B. goodness C. quality D. grade5. A. meet B. supply C. present D. give6. A. straight B. pure C. immediate D. clear7. A. prevent B. avoid C. forbid D. contain8. A. followed B. admitted C. confirmed D. engaged9. A. while B. meantime C. period D. space10. A. brought B. caused C. effected D. produced11. A. cost B. money C. amount D. bill12. A. employ B. operate C. apply D. use13. A. view B. attention C. sight D. regard14. A. move B. have C. make D. do15. A. ordinary B. usual C. common D. natural Passage TwoDuring the last year, we announced the significant expansion of our plastic sheeting plant in Malaysia, which, together with the acquisition of the Indonesian factory, will approximately double the Group’s manufacturing 16…. The cost of this development is within 17… and will be approximately $5.6m, of which $2.7m was incurred during the previous year. It is on schedule to 18…… increasing volumes from October this year. Following the 19…… of plastic tubing manufacture from Germany to Thailand, we have effectively doubled the capacity of this facility at an 20…………cost of $12m. The project is set to cost less than the original 21……… and is on target for increased production by June next year. In February, we announced our 22……… to sell our factory in Ireland. This decision is in line with the Group’s strategy of 23…… on our core categories of branded products. In June, we announced investment in a new state-of-the-art UK manufacturing facility for specialist plastic components. This facility will be 24……by the middle of next year and will increase the Group’s capacity to manufacture products efficiently in-house. At the same time it will 25… about 200 new jobs in an area of high unemployment. The factory is to cost approximately $24m, towards which government 26…of up to $4m are already available. Sadly, as part of this move, we announced the 27… of our Blackburn facility, which is due to take place in the early part of next year.As part of our commitment to effective external communications with all our stakeholders, in October we 28… the corporate website, which is now providingup-to-date information on the Group, and we look forward to receiving 29…from users of the site. Existing product websites are now in the 30…of being redesigned as part of the global rebranding strategy.16 A output B yield C total D mass17 A budget B income C account D fund18 A forward B transfer C advance D deliver19 A replacement B rearranging C relocation D redistribution20. A aimed B imagined C accepted D expected21. A guess B judgment C estimate D conviction22 A focus B object C intention D purpose23 A concentrating B planning C attending D directing24 A running B implementing C executing D organizing25 A appoint B result C employ D create26 A scholarships B grants C allocations D gifts27 A finish B closure C ending D conclusion28 A dispatched B prompted C launched D effected29 A attitude B approach C outlook D feedback30 A practice B progress C process D procedure二、Proofreading and error correction 改错题(15题，每题2分，共30分)Market Research1. Market research involves in collecting and sorting facts and opinions from specific groups2. of people. The purpose of research can vary from discover the popularity of a political3. party to assessing whether is a product needs changing or replacing. Most work in4. consumer research involves interviewers employing by market research agencies, but5. certain industrial and social research is carried out by any specialist agencies. Interviews6. may be with individuals or groups and can last anything as from a few minutes to an houror7. more. In some interviews, people may be asked to examine or try out products after8. giving up their opinion. Successful interviewers tend to like meeting people and should not9. only be shy of addressing strangers. Interviewers are usually expected to work10. unsupervised, organizing their own workload. Self-discipline is absolutely essential, and11. as are motivation and energy. There are no specific age limits for such a work, though12. many agencies prefer to employ older applicants with experience of meeting people.13. Market research agencies which frequently organize training, where trainees learn how to14. recognize socio-economic groups and practice approaching to the public. For information15. on market research training and qualifications, contract the Market Research Association.三、Gap-filling 选词填空题（15题，每题2分，共30分）It isn't just the beer that 1 to beer bellies. It could also be the extra calories，fat and unhealthy eating choices that may come with 2 drinking.A recent study found that men consume an 3 433 calories (equivalent to a McDonald's double cheeseburger) on days they drink a moderate amount of alcohol. About 61% of the caloric 4 comes from the alcohol itself. Men also report eating higher amounts of saturated fats and meat，and less fruit and milk, on those days than on days when they aren't drinking, the study showed.Women fared a bit better，taking in an extra 300 calories on moderate-drinking days，from the alcohol and eating fattier foods. But women's increase in calories from additional eating wasn't statistically significant，the study said.'Men and women 5 less healthily on days they drank alcohol, 'said Rosalind Breslow, an epidemiologist with the federal National Institute on Alcohol Abuse and Alcoholism and lead author of the study. 'Poorer food choices on drinking days have public-health 6，' she said.The findings dovetail with controlled lab studies in which 7 generally eat more food after consuming alcohol. Researchers suggest that alcohol may enhance 'the short-term rewarding effects' of consuming food，according to a 2010 report in the journal Physiology & Behavior that reviewed previous studies on alcohol，appetite and obesity.But other studies have pointed to a different trend. Moderate drinkers gain less 8 weight over time than either heavy drinkers or people who abstain from alcohol, particularly women，this research has shown. Moderate drinking is 9 having about two drinks a day for men and one for women.'People who gain the least weight are moderate drinkers，regardless of [alcoholic] beverage choice，' said Eric Rimm, an associate professor of epidemiology and nutrition at Harvard Medical School and chairman of the 2010 review of alcohol in the federal dietary 10. The weight-gain difference is modest，and 'starting to drink is not a weight-loss diet，' he said.The various research efforts form part of a long-standing 11 about how alcohol affects people's appetites，weight and overall health. Researchers say there aren't simple answers，and suggest that individuals' metabolism, drinking patterns and gender may play a role.Alcohol is 'a real wild card when it comes to weight management, ' said Karen Miller-Kovach，chief scientific officer of Weight Watchers International. At seven calories per gram, alcohol is closer to fat than to carbohydrate or protein in caloric content, she said. Alcohol tends to lower restraint，she notes，causing a person to become more 12 with what they're eating.Research bolstering the role of moderate drinking in helping to control weight gain was published in 2004 in the journal Obesity Research. That study followed nearly 50，000 women over eight years. An earlier study，published in the American Journal of Epidemiology in 1994，followed more than 7，000 people for 10 years and found that moderate drinkers gained less weight than nondrinkers. Studies comparing changes in waist circumference among different groups have yielded similar results.Dr. Rimm said it isn't clear why moderate drinking may be 13 against typical weight gain，but it could have to do with metabolic 14. After people drink alcohol，their heart rate increases so they burn more calories in the following hour.'It's a modest amount，' he said. 'But if you take an individual that eats 100 calories instead of a glass of wine，the person drinking the glass of wine will have a 15 increase in the amount of calories burned.'A：indulgent B：participantsC：debate D：consideredE：contributes F：contestG：guidelines H：protectiveI：moderate J：indexK：implications L：considerateM：additional N：experiencedO：owes P：increaseQ：decrease R：ateS：weight T：adjustmentsU：great V：slight四、Reading Comprehension 阅读理解（30题，每题2分，共60分）Passage OneI don’t ever want to talk about being a woman scientist again. There was a time in my life when people asked constantly for stories about what it’s like to work in a field dominated by men. I was never very good at telling those stories because truthfully I never found them interesting. What I do find interesting is the origin of the universe, the shape of space-time and the nature of black holes.At 19, when I began studying astrophysics, it did not bother me in the least to be the only woman in the classroom. But while earning my Ph.D. at MIT and then as a post-doctor doing space research, the issue started to bother me. My every achievement—jobs, research papers, awards—was viewed through the lens of gender (性别) politics. So were my failures. Sometimes, when I was pushed into an argument on left brain versus (相对于) right brain, or nature versus nurture (培育), I would instantly fight fiercely on my behalf and all womankind.Then one day a few years ago, out of my mouth came a sentence that would eventually become my reply to any and all provocations: I don’t talk about thatanymore. It took me 10 years to get back the confidence I had at 19 and to realize that I didn’t want to deal with gender issues. Why should curing sexism be yet another terrible burden on every female scientist? After all, I don’t study sociology or political theory.Today I research and teach at Barnard, a women’s college in New York City. Recently, someone asked me how many of the 45 students in my class were women. You cannot imagine my satisfaction at being able to answer, 45. I know some of my students worry how they will manage their scientific research and a desire for children. And I don’t dismiss those concerns. Still, I don’t tell them “war” stories. Instead, I have given them this: the visual of their physics professor heavily pregnant doing physics experiments. And in turn they have given me the image of 45 women driven by a love of science. And that’s a sight worth talking about.1. Why doesn’t the author want to talk about being a woman scientist again?A) She feels unhappy working in male-dominated fields.B) She is fed up with the issue of gender discrimination.C) She is not good at telling stories of the kind.D) She finds space research more important.2. From Paragraph 2, we can infer that people would attribute the author’s failures to ________.A) the very fact that she is a womanB) her involvement in gender politicsC) her over-confidence as a female astrophysicistD) the burden she bears in a male-dominated society3. What did the author constantly fight against while doing her Ph.D. andpost-doctoral research?A) Lack of confidence in succeeding in space science.B) Unfair accusations from both inside and outside her circle.C) People’s stereotyped attitude toward female scientists.D) Widespread misconceptions about nature and nurtured.4. Why does the author feel great satisfaction when talking about her class?A) Female students no longer have to bother about gender issues.B) Her students’ performance has brought back her confidence.C) Her female students can do just as well as male students.D) More female students are pursuing science than before.5. What does the image the author presents to her students suggest?A) Women students needn’t have the concerns of her generation.B) Women have more barriers on their way to academic success.C) Women can balance a career in science and having a family.D) Women now have fewer problems pursuing a science career.Passage TwoI’ve been writing for most of my life. The book Writing Without Teachers introduced me to one distinction and one practice that has helped my writing processes tremendously. The distinction is between the creative mind and the critical mind. While you need to employ both to get to a finished result, they cannot work in parallel no matter how much we might like to think so.Trying to criticize writing on the fly is possibly the single greatest barrier to writing that most of us encounter. If you are listening to that 5th grade English teacher correct your grammar while you are trying to capture a fleeting (稍纵即逝的) thought, the thought will die. If you capture the fleeting thought and simply share it with the world in raw form, no one is likely to understand. You must learn to create first and then criticize if you want to make writing the tool for thinking that it is.The practice that can help you past your learned bad habits of trying to edit as you write is what Elbow calls “free writing.” In free writing, the objective is to get words down on paper non-stop, usually for 15-20 minutes. No stopping, no going back, no criticizing. The goal is to get the words flowing. As the words begin to flow, the ideas will come from the shadows and let themselves be captured on your notepad or your screen.Now you have raw materials that you can begin to work with using the critical mind that you’ve persuaded to sit on the side and watch quietly. Most likely, you will believe that this will take more time than you actually have and you will end up staring blankly at the pages as the deadline draws near.Instead of staring at a blank start filling it with words no matter how bad. Halfway through you available time, stop and rework your raw writing into something closer to finished product. Move back and forth until you run out of time and the final result will most likely be far better than your current practices.6. When the author says the creative mind and the critical mind “cannot work in parallel” (Line 4, Para. 1) in the writing process, he means ________.A) no one can be both creative and criticalB) they cannot be regarded as equally importantC) they are in constant conflict with each otherD) one cannot use them at the same time7. What prevents people from writing on is ________.A) putting their ideas in raw form B) attempting to edit as they writeC) ignoring grammatical soundness D) trying to capture fleeting thoughts8. What is the chief objective of the first stage of writing?A) To organize one’s thoughts logically.B) To choose an appropriate topic.C) To get one’s ideas down.D) To collect raw materials.9. One common concern of writers about “free writing” is that ________.A) it overstresses the role of the creative mindB) it takes too much time to edit afterwardsC) it may bring about too much criticismD) it does not help them to think clearly10. In what way does the critical mind help the writer in the writing process?A) It refines his writing into better shape.B) It helps him to come up with new ideas.C) It saves the writing time available to him.D) It allows him to sit on the side and observe.Passage threeOne aspect of business life which many managers are unhappy with is the need to attend meetings. Research indicates that managers will spend between a third and a half of their working lives in meetings. Although most managers would agree that it is hard to think of an alternative to meetings, as a means of considering information and making collective decisions, their length and frequency can cause problems with the workload of even the best-organized executives.Meetings work best if they take place only when necessary and not as a matter of routine. One example of this is the discussion of personal or career matters between members of staff and their line and personnel managers. Another is during the early stages of a project when the team managing needs to learn to understand and trust one another.Once it has been decided that a meeting is necessary, decisions need to be taken about who will attend and about the location and length of the meeting. People should only be invited to attend if they are directly involved in the matters under discussion and the agenda should be distributed well in advance. An agenda is vital because it acts as a road map to keep discussion focused and within the time limited allocated. This is also the responsibility of the person chairing the meeting, who should encourage those who say little to speak and stop those who have a great deal to say from talking too much.At the end of a well organized meeting, people will feel that the meeting has been a success and be pleased they were invited. They will know not only what decisions were made but also the reasons for these decisions. Unfortunately, at the end of a badly organized meeting those present will leave feeling that they have wasted their time and that nothing worthwhile has been achieved.Much together has been given over the years to ways of keeping meeting short. One man who has no intention of spending half his working life in meeting is Roland Winterson, chief executive of a large manufacturing company. He believes that meetings should be short, sharp and infrequent. “I try to hold no more than two or three meetings a week, attended by a maximum of three people for no longer than half an hour,” he says. “They are clearly aimed at achieving a specific objective, such as making a decision or planning a strategy, and are based on careful preparation. Idraw up the agenda for every meeting and circulate it in advance; those attending are expected to study it carefully and should be prepared to both ask and answer questions. Managers are best employed carrying out tasks directly connected with their jobs not attending endless meetings. In business, time is money and spending it in needless meetings that don’t achieve anything can be very costly. Executives should follow the example of lawyers and put a cost on each hour of their time and then decide whether attending a long meeting really is the best way to spend their time.”11. What do most managers think about meetings?A. Meetings take up most of their working life.B. Meetings allow them to monitor decision-making.C. Meetings prevent them from establishing a routine.D. Meetings are the only way they know of achieving certain objectives.12. According to the writer, an example of a valuable meeting is one whichA. allows colleagues to achieve a better working relationship.B. requires managers to discuss staffing needs with personnel.C. selects a suitable group of people to work together as a team.D. encourages staff to present ideas on improvements in management.13. According to the writer the agenda is important because itA. is seen by everybody before the meeting.B. helps to give direction to the discussions.C. contains items of interest to all those present.D. shows who should speak at each stage of the meeting.14. The writer says that people leaving a well organized meeting will understandA. the reason for their invitation to attend.B. how the decisions taken were relevant to them.C. the importance of proposals under discussion.D. why certain courses of action were agreed upon.15. What does Roland Winterson say about the meetings that he organizes?A. He aims to hold them on a regular basis.B. He ensures they have a definite purpose.C. He requires his managers to draw up the agenda.D. He uses them to make decisions about strategy.Passage fourWorking an eight-hour day is a luxury for most professional people. Nowadays, the only way to guarantee an eight-hour working day is to have the kind of job where you clock on and off. Those professionals who have managed to limit their hours to what was, 20 years ago, the average do not wish to identify themselves. “I can quite easily achieve my work within a normal day, but I don’t like to draw attention to it,”says one sales manager. “People looked at me when I left at 5 o’clock. Now, I put paperwork in my bag. People assume I’m doing extra hours at home.”But more typical is Mark, who works as an account manager. He says, “My contract says I work from 9 until 5 with extra hours as necessary. It sounds as if the extra hours are exceptional. In fact, my job would be enough not only for me, but also for someone else part-time. The idea of an eight-hour day makes me laugh!” He says he has thought about going freelance but realizes that this doesn’t guarantee better working hours.Professors Cary Cooper, occupational psychologist at the University of Manchester, is the author of the annual Quality of Working Life survey. The most recent survey found that 77% of managers in Britain work more than their contracted hours, and that this is having a damaging effect on their health, relationships and productivity. Professor Cooper is critical of the long-hours culture. He says that while bosses believe long hours lead to greater efficiency, there is no evidence to support this. “In fact, the evidence shows that long hours make you ill.”There are, he says, steps that can be taken. One is to accept that the in-tray will never be empty. “There are always things to do. You just have to make the rule that on certain days you go home early.” Prioritizing work and doing essential tasks first helps, he says. He also thinks it’s time to criticize bad employers and unreasonable terms of employment. “By all means, show commitment where necessary but whenexpectations are too high, people have to begin saying openly that they have a life outside of work.”Personal development coach Mo Shapiro agrees that communication is important. Staff need to talk to managers about the working practices within a company. Both parties should feel that the expectations are realistic and allow them to have responsibilities and interests outside work. She recognizes, however, that in many organizations the response might well be, “If you want more interests outside work, then find another job.”She believes that senior staff have a duty to set an example. “I recently worked for a firm of solicitors where the partners started at 7.30am. What kind of message is that to send to the staff?” She believes there is no shame in working sensible hours –in fact quite the reserve. “Some people might be in at 7.30am but will be doing very little. You can work really hard from 9 to 5 and achieve the same. If you find it difficult to achieve an eight-hour day, there is, as a last resort, the old trick of leaving your jacket on your chair and your computers switched on, even after you have left the building.”16. What does the writer say in the first paragraph about people who work an eight-hour day?A. They are reluctant to admit to this.B. They are disliked by their colleagues.C. They are limited to certain professions.D. They often catch up on work in the evenings.17. What does Mark say about his work?A. His main concern is job security.B. Too much of his time at work is wasted.C. The terms of his contract are misleading.D. He objects to being given other people’s work.18. What does Cary Cooper say about recent trends in the workplace?A. He believes that a long working day is counter-productive.B. He has doubts about the results of the Quality of Working Life survey.C. He says that employers should accept the link between working hours and safety.D. He argues that further research is needed into the relationship between work and health.19. How does Cary Cooper think people should deal with the requirements of the workplace?A. Obtain help in negotiating terms of employment.B. Let people know when demands are unreasonable.C. Delegate the less important work to other staff.D. Accept that the modern workplace is a competitive place.20. What does Mo Shapiro see as a problem for employees today?A. They lack the communication skills that modern business requires.B. Many employers would not regard requests for shorter hours favorably.C. Most employers do not want to be responsible for the professional development of staff.D. They have difficulties adapting to the rapid changes occurring in working practices..Passage Five“The organizational weaknesses that entrepreneurs have to deal with every day would cause the managers of a mature company to panic.” Andrew Bidden wrote recently in Boston Business Review. This seems to suggest that the leaders of entrepreneurial or small businesses must be unlike other managers, or the problems faced by such leaders must be the subject of a specialized body of wisdom, or possibly both. Unfortunately, neither is true. Not much worth reading about managing the entrepreneurial or small business has been written, and the leaders of such businesses are made of flesh and blood, like the rest of us.Furthermore, little has been done to address the aspects of entrepreneurial or small businesses that are so difficult to deal with and so different from the challenges faced by management in big business. In part this is because those involved in gathering expertise about business and in selling advice to businesses havehistorically been more interested in the needs of big business. In part, in the UK at least, it is also because small businesses have always preferred to adapt to changing circumstances.The organizational problems of entrepreneurial or small businesses are thus forced upon the individuals who lead them. Even more so than for bigger businesses, the old saying is true – that people, particularly those who make the important decisions, are a business’s most important asset. The research that does exist shows that neither money nor the ability to access more of it is the major factor determining growth. The main reason an entrepreneurial business stops growing is the lack of management and leadership resource available to the business when it matters. Give an entrepreneur an experienced, skilled team and he or she will find the funds every time. Getting the team, though, is the difficult bit.Part of the problem for entrepreneurs is the speed of change that affects their businesses. They have to cope with continuous change yet have always been suspicious about the latest “management solution”. They regard the many offerings from business schools as out of date even before they leave the planning board and have little faith in the recommendations of consultants when they arrive in the hands of young, inexperienced graduates. But such impatience with “management solutions”does not mean that problems can be left to solve themselves. However, the leaders of growing businesses are still left with the problem of who to turn to for advice.The answer is horribly simple: Leaders of small businesses can ask each other. The collective knowledge of a group of leaders can prove enormously helpful in solving the specific problems of individuals. One leader’s problems have certainly been solved already by someone else. There is an organization called KITE which enables those responsible for small businesses to meet. Its members, all of whom are chief executives, go through a demanding selection process, and then join a small group of other chief executives. They come from a range of business sectors and each offers a different corporate history. Each group is led by a “moderator”, an independently selected businessman or woman who has been specially trained to head the group. Each member takes it in turn to host a meeting at his or her business premises and, most important of all, group discussions are kept strictly confidential. This encourages a free sharing of problems and increases the possibility of solutions being discovered.21. What does the writer say about entrepreneurs in the first paragraph?A. It is wrong to assume that they are different from other managers.B. The problems they have to cope with are specific to small businesses.C. They find it difficult to attract staff with sufficient expertise.。

广东财经大学硕士研究生入学考试试卷考试年度：2017年考试科目代码及名称：804-英语写作与翻译(自命题)适用专业：050201 英语语言文学［友情提醒：请在考点提供的专用答题纸上答题，答在本卷或草稿纸上无效！］Part I Writing （100分）（1）Summary Writing. Please read the following passage and write a summary of 120 to 150 English words. (1题，共40分)English as a National Foreign LanguageIndia has two national languages for central administrative purposes: Hindi and English. Hindi is the national, official, and main link language of India. English is an associate official language. The Indian Constitution also officially approves twenty-two regional languages for official purposes.Dozens of distinctly different regional languages are spoken in India, which share many characteristics such as grammatical structure and vocabulary. Apart from these languages, Hindi is used for communication in India. The homeland of Hindi is mainly in the north of India, but it is spoken and widely understood in all urban centers of India. In the southern states of India, where people speak many different languages that are not much related to Hindi, there is more resistance to Hindi, which has allowed English to remain a lingua franca to a greater degree.Since the early 1600s, the English language has had a toehold on the Indian subcontinent, when the East India Company established settlements in Chennai, Kolkata, and Mumbai, formerly Madras, Calcutta, and Bombay respectively. The historical background of India is never far away from everyday usage of English. India has had a longer exposure to English than any other country which uses it as a second language, its distinctive words, idioms, grammar and rhetoric spreading gradually to affect all places, habits and culture.In India, English serves two purposes. First, it provides a linguistic tool for the administrative cohesiveness of the country, causing people who speak different languages to become united. Secondly, it serves as a language of wider communication, including a large variety of different people covering a vast area. It overlaps with local languages in certain spheres of influence and in public domains.Generally, English is used among Indians as a ‘link’ language and it is the first language for many well-educated Indians. It is also the second language for many who speak more than one language in India. The English language isa tie that helps bind the many segments of our society together. Also, it is alinguistic bridge between the major countries of the world and India.English has special national status in India. It has a special place in the parliament, judiciary, broadcasting, journalism, and in the education system.One can see a Hindi-speaking teacher giving their students instructions during an educational tour about where to meet and when their bus would leave, but all in English. It means that the language permeates daily life. It is unavoidable and is always expected, especially in the cities.The importance of the ability to speak or write English has recently increased significantly because English has become the de facto standard.Learning English language has become popular for business, commerce and cultural reasons and especially for internet communications throughout the world. English is a language that has become a standard not because it has been approved by any ‘standards’ organization but bec ause it is widely used by many information and technology industries and recognized as being standard. The call centre phenomenon has stimulated a huge expansion of internet-related activity, establishing the future of India as a cyber-technological super-power. Modern communications, videos, journals and newspapers on the internet use English and have made ‘knowing English’ indispensable.（2）Essay Writing. Please write an essay around 500 English words according to the materials given below. (1题，60分)Happiness is what human beings pursue during their lives. But what is the real happiness in this world? Read the following quotations, and write an essay on HAPPINESS, explicating your opinions with examples. Make your essay logical, concise and convincing. You should give a title to your essay.Happiness is not a matter of events; it depends upon the tides of the mind.— Alice MeynellThe happiness that is genuinely satisfying is accompanied by the fullest exercise of our faculties, and the fullest realization of the world in which we live.— Bertrand RussellHappiness does not lie in happiness, but in the achievement of it.—DostoevskyIt is neither wealth nor splendor, but tranquility and occupation, which gives happiness. — Thomas JeffersonA sound mind in a sound body, is a short but full description of a happy state in this world. —John LockeJust as a cautious businessman avoids investing all his capital in one concern, so wisdom would probably admonish us also not to anticipate all our happiness from one quarter alone. — Sigmund FreudPart II Translation(50分)（1）English-Chinese Translation (25分)There were flowers: delphiniums(飞燕草), sweet peas, bunches of lilac;and carnations, masses of carnations. There were roses; there were irises. Ah yes—so she breathed in the earthy garden sweet smell as she stood talking to Miss Pym who owed her help, and thought her kind, for kind she had been years ago; very kind, but she looked older, this year, turning her head from side to side among the irises and roses and nodding tufts of lilac with her eyes half closed, snuffing in, after the street uproar, the delicious scent, the exquisite coolness. And then, opening her eyes, how fresh like frilled linen clean from a laundry laid in wicker trays the roses looked; and dark and prim the red carnations, holding their heads up; and all the sweet peas spreading in their bowls, tinged violet, snow white, pale—as if it were the evening and girls in muslin frocks came out to pick sweet peas and roses after the superb summer’s day, with its almost blue-black sky, its delphiniums, its carnations, its arum lilies(海芋) was over; and it was the moment between six and seven when every flower—roses, carnations, irises, lilac— glows; white, violet, red, deep orange; every flower seems to burn by itself, softly, purely in the misty beds; and how she loved the grey-white moths spinning in and out, over the cherry pie, over the evening primroses!（2）Chinese-English Translation (25分)这批以吴越乡村生活为背景的画，粗看与一般水乡风情画相仿，实则意思迥然相异。

广东商学院硕士研究生入学考试试卷考试年度：2013年考试科目代码及名称：613-普通语言学适用专业：050201-英语语言文学［友情提醒：请在考点提供的专用答题纸上答题，答在本卷或草稿纸上无效！］一、名词解释（10题，每题3分，共30分）1.macrolinguistics2.blending3.diphthong4.aspect5.reference6.cooperative principle7.Indo-European family8.taboo9.CALL10.corpus linguistics二、判断题（5题，每题8分，共40分）1.（）Halliday’s linguistic potential is similar to the notions of parole and performance.2.（）Descriptive linguists are concerned with how language work,not with how they can be improved.3.（）The word“hour”contains a diphthong and a pure vowel.4.（）The concept“competence”originally refers to the grammatical knowledge of the ideal language user and has nothing to do with the actual use of language in concrete situation.5.（）All words contain a root morpheme.三、简答题（5题，每题8分，共40分）1.What are the major design features of language?2.What are the methods for the addition of new words in the English language?3.Exemplify the relationship between phone,phoneme and allophone.4.Distinguish the two possible meanings of“more beautiful flowers”by means of IC analysis.5.What is the difference between meaning,concept,connotation and denotation?四、论述题（2题，每题20分，共40分）1.How do you understand the saying that language is symbolic?2.In what way can corpus data contribute to lexical studies?广东财经大学硕士研究生入学考试试卷考试年度：2014年考试科目代码及名称：613-普通语言学适用专业：050201英语语言文学［友情提醒：请在考点提供的专用答题纸上答题，答在本卷或草稿纸上无效！］一、名词解释（10题，每题3分，共30分）1.pragmatics2.diachronic linguistics3.allophones4.morpheme5.cohesion6.cognitive linguistics7.hyponymy8.contrastive analysis9.American nguage Acquisition Device(LAD)二、判断题（5题，每题8分，共40分）1.The Cooperative Principle,an important pragmatic principle proposed by P.Grice, aims to explain how we mean more than we say.2.Phonetics studies the rules governing the structure,distribution,and sequencing of speech sounds and the shape of syllables.3.[m]is a“bilabial lateral”,[j]a“palatal approximant”,and[h]a“glottal fricative”.4.Relevance is a matter of degree.The larger effect produced,the greater the relevance;the smaller effort cost,the greater the relevance.5.Exocentric construction is one whose distribution is functionally equivalent to that of one or more of its constituents,i.e.,a word or a group of words,which serves as a definable centre or head.三、简答题（5题，每题8分，共40分）1.What is the major difference between Saussure’s distinction between langue and parole and Chomsky’s distinction between competence and performance?2.Divide the following words into Roots,IA(inflectional affix)and/or DA (derivational affix).e.g.transformations:trans(DA)-form(Root)–ation(DA) -s(IA)1)unconscious2)earthquakes3)misled4)geese3.Distinguish the two possible meanings of“more complicated examinations”by means of IC analysis.4.Draw a tree diagram according to PS rules to show the deep structure of the sentence: The kid broke a vase yesterday.5.Which of the Conversational Maxims is being violated in the following conversation?A:So you like icecream.What are your favourite flavours?B:Hamburger…fish and chips.四、论述题（2题，每题20分，共40分）1.What are the main differences between pragmatics and semantics?2.Explain the following remark with examples or make some comments:Each language articulates or organises the world nguages do not simply name existing categories;they articulate their own.。

广东财经大学硕士研究生入学考试试卷考试年度：2017年 考试科目代码及名称：613-英语水平考试 适用专业：050201 英语语言文学［友情提醒：请在考点提供的专用答题纸上答题，答在本卷或草稿纸上无效！］I. Cloze 完形填空（30题，每题1分，共30分）Direction : There are 3 passages below. Read each of them and choose the proper word from the word list to fill in each of the blanks in the passages. Each word can be used only once.Passage 1Two of the most frustrating things about driving a car are getting lost and getting stuck in traffic. While the computer revolution is (1)_____to cure these problems, it will have a positive impact. Sensors in your car tuned to radio signals from (2)____satellites can locate your car (3)_____at any moment and warn of traffic jams. We already have twenty-four Navstar satellites orbiting the earth, making up what is called the Global Positioning System. They make it possible to determine your(4)_______on the earth to within about a hundred feet. At any (5)______time, there are several GPS satellites orbiting overhead at a distance of about 11,000 miles. Each satellite cont ains four “atomic clocks,” which (6)_____ at a precise frequency, according to the laws of the quantum theory.As a satellite passes overhead, it sends out a radio (7)___that can be detected by a receiver in a car’s computer. The car’s computer can then (8)___how far the satellite is by (9)____how long it took for the signal to arrive. Since the speed of light is well known, any delay in receivin g the satellite’s signal can be (10)_____into a distance.Passage 2More than 30 million cars and trucks nationwide are (1) with dangerously(2)____air bags, congressional officials say, a number that raises questions about whether the US (3)____industry can handle what could become the largest recall in history.Federal safety (4)____have recalled only 7.8 million vehicles over the defect in a few states, a limited action that (5)____said Thursday was vastly insufficient to(6)____what they deemed “a public safety threat”.Two senators demanded a much (7)____recall that would cover everyaffectedvehicle nationwide. (8)_____a recall of that magnitude ---- including best-selling models from Honda, Toyota, GM, Chrysler and six other companies (9)____ 2002 to 2007 ---- could prove far (10)_____than the industry has ever managed.Passage 3Britain is not just one country and one people; even if some of its inhabitants think so. Britain is, in fact, a nation which can be divided into several (1) __ parts, each part being an individual country with its own language, character and cultural (2) __. Thus Scotland, Northern Ireland and Wales do not claim to (3) __ to "England" because their inhabitants are not (4) __ "English". They are Scottish, Irish or Welsh and many of them prefer to speak their own native tongue, which in turn is (5) __ to the others.These cultural minorities(少数民族) have been Britain’s original inhabitants. In varying degrees they have managed to (6) __ their national characteristics, and their particular customs and way of life. This is probably even more true of the (7) __ areas where traditional life has not been so affected by the (8)__ of industrialism as the border areas have been. The Celtic races are said to be more emotional by nature than the English. An Irish temper is legendary. The Scots could rather (9) __ about their reputation for excessive thrift and prefer to be remembered for their folk songs and dances, while the Welsh are famous for their singing. The Celtic (10)__ as a whole produces humorous writers and artists, such as the Irish Bernard Shaw, the Scottish Robert Burns, and the Welsh Dylan Thomas, to mention but a few.II. Proofreading and error correction 改错题 (15题，每题2分，共30分)Directions:The following passage contains 15 errors. Each indicated line contains a maximum of ONE error. In each case, only ONE word is involved. Correct the errors and write the answers on your answer sheet.What is corporate culture? At its most basic, it’s described like (1) ____the personality of an organization, or simply as “how things aredone around here.” It guides what employees think, act, and feel. (2)_____ Corporate culture is a wide term used to define the unique (3) _____personality or character of a particular company or organization,and include such elements as core values and beliefs, corporate (4) _____ ethics, and rules of behavior. Corporate culture can express (5) _____in the company’s mission statement and other communications,in the architectural style or interior decoration, by what people wearto work, by how people address to each other, and in the titles given (6) _____ various employees. How do you uncover the corporate culture of (7) _____a potential employer? The truth is that you will never really knowthe corporate culture after you have worked at the company for a (8)______ number of months, but you can get close to them through research (9)______and observation. Understanding culture is a two-steps process, (10) _____ starting with the research before the interview and ending (11)______ with observation at the interview. The bottom line is thatyou are going to spend a lot of time on the work environment-(12)______ and to be happy, success, and productive, you will want to (13)______be in a place where you fit for the culture, a place where you (14)______ can have voice, be respected, and have opportunities for (15)______ growth.III. Gap-filling 选词填空题（15题，每题2分，共30分）Directions: Fill in the following blanks with the correct words given according to the meanings of the sentences.1. Environmentalists are doing everything within their power to ________ theimpact of the oil spill.A. minimizeB. belittleC. rejectD. reclaim2. T opics for conversation should be ________ to the experiences and interests of thestudents.A. satisfiedB. relevantC. concernedD. concentrated3. T hey said the operation had been successful and they expected his wife to________.A. bring aboutB. pull throughC. carry onD. put up4. W e could tell that she was still ________ something and it was our job to find outwhat.A. cancelingB. shelteringC. concealingD. settling5. Y ou are legally ________ to take faulty goods back to the store where you boughtthem.A. assignedB. entitledC. acclaimedD. remained6. H is knowledge of English is ________ for the job, although he is not fluent in thelanguage.A. justifiedB. reliableC. adequateD. assured7. T he scientists have been ________ the necessary funds for their research program.A. desiredB. neglectedC. declinedD. denied8. T here is always a ________ that the legal system is designed to suit lawyers ratherthan to protect the public.A. confidenceB. faithC. deceptionD. suspicion9. A spokesman of Ministry of Agriculture said that a series of policies would beimplemented to ________ the development of agriculture.A. demoteB. promoteC. decreaseD. increase10. A dark suit is ________ to a light one for evening wear.A. favorableB. suitableC. properD. preferable11. The foreign company has been ________ running this factory for decades.A. enormouslyB. effectivelyC. infinitelyD. extremely12. I’m not sick; ________, I’m in the peak of health.A. to be honestB. on the contraryC. to my delightD. on all sides13. By a ________ of good luck, Gene, who had been buried in the rubble for morethan 26 hours, came out alive.A. strokeB. hitC. strikeD. blow14. A dvertising is an intensely ________ business.A. competitiveB. aggressiveC. adventurousD. lucrative15. She was _______ upset to find that she failed in the final examination.A. somehowB. somewayC. somewhatD. somewhereIV. Reading Comprehension 阅读理解（30题，每题2分，共60分）Directions: In this section, there six reading passages followed by a total of thirty multiple-choice questions. Read the passages carefully and then choose the correct answer.Passage 1 The Birth of Photography【1】Perceptions of the visible world were greatly altered by the invention of photography in the middle of the nineteenth century. In particular, and quite logically, the art of painting was forever changed, though not always in the ways one might have expected. The realistic and naturalistic painters of the mid- and late-nineteenth century were all intently aware of photography—as a thing to use, to learn from, and react to.【2】Unlike most major inventions, photography had been long and impatiently awaited. The images produced by the camera obscura, a boxlike device that used a pinhole or lens to throw an image onto a ground-glass screen or a piece of white paper, were already familiar—the device had been much employed by topographical artists like the Italian painter Canaletto in his detailed views of the city of Venice. What was lacking was a way of giving such images permanent form. This was finally achieved by Louis Daguerre (1787-1851), who perfected a way of fixing them on a silvered copper plate. His discovery, the "daguerreotype," was announced in 1839.【3】A second and very different process was patented by the British inventor William Henry Talbot (1800-1877) in 1841. Talbot's "calotype" was the first negative-to-positive process and the direct ancestor of the modern photograph. The calotype was revolutionary in its use of chemically treated paper in which areas hit by light became dark in tone, producing a negative image. This "negative," as Talbot called it, could then be used to print multiple positive images on another piece of treated paper.【4】The two processes produced very different results. The daguerreotype was a unique image that reproduced what was in front of the camera lens in minute, unselective detail and could not be duplicated. The calotype could be made in series, and was thus the equivalent of an etching or an engraving. Its general effect was soft edged and tonal.【5】One of the things that most impressed the original audience for photography was the idea of authenticity. Nature now seemed able to speak for itself, with a minimum of interference. The title Talbot chose for his book, The Pencil of Nature (the first part of which was published in 1844), reflected this feeling. Artists were fascinated by photography because it offered a way of examining the world in much greater detail. They were also afraid of it, because it seemed likely to make their own efforts unnecessary.【6】Photography did indeed make certain kinds of painting obsolete—the daguerreotype virtually did away with the portrait miniature. It also made the whole business of making and owning images democratic. Portraiture, once a luxury for the privileged few, was suddenly well within the reach of many more people.【7】In the long term, photography's impact on the visual arts was far from simple. Because the medium was so prolific, in the sense that it was possible to produce a multitude of images very cheaply, it was soon treated as the poor relation of fine art, rather than its destined successor. Even those artists who were most dependent on photography became reluctant to admit that they made use of it, in case thiscompromised their professional standing.【8】The rapid technical development of photography—the introduction of lighter and simpler equipment, and of new emulsions that coated photographic plates, film, and paper and enabled images to be made at much faster speeds—had some unanticipated consequences. Scientific experiments made by photographers such as Eadweard Muybridge (1830-1904) and Etienne-Jules Marey (1830-1904) demonstrated that the movements of both humans and animals differed widely from the way they had been traditionally represented in art. Artists, often reluctantly, were forced to accept the evidence provided by the camera. The new candid photography—unposed pictures that were made when the subjects were unaware that their pictures were being taken—confirmed these scientific results, and at the same time, thanks to the radical cropping (trimming) of images that the camera often imposed, suggested new compositional formats. The accidental effects obtained by candid photographers were soon being copied by artists such as the French painter Degas.1.What can be inferred from paragraphs 1 and 2 about the effect of photography on nineteenth-century painting?A. Photography did not significantly change the way people looked at reality.B. Most painters used the images of the camera obscura in preference to those of the daguerreotype.C. Painters who were concerned with realistic or naturalistic representation were particularly influenced by photography.D. Artists used the long-awaited invention of photography in just the ways they had expected to.2. According to paragraphs 2 and 3 which of the following did the daguerreotype and the calotype have in common?A. They were equally useful for artists.B. They could be reproduced.C. They produced a permanent imageD. They were produced on treated paper.3. The word "authenticity" in paragraph 5 is closest in meaning toA. improvement.B. practicality.C. genuineness.D. repetition.4.What point does the author make in paragraph 6?A. Paintings became less expensive because of competition with photography.B. Photography, unlike painting, was a type of portraiture that even ordinary people could afford.C. Every style of painting was influenced by the invention of photography.D. The daguerreotype was more popular than the calotype.5.It can be inferred from paragraph 8 that one effect that photography had on painting was that itA.provided painters with new insights into how humans and animals actually move.B.showed that representing movement could be as interesting as portrait art.C.increased the appeal of painted portraiture among the wealthy.D.influenced artists to improve techniques for painting faster.Passage 2 Early Settlements in the Southwest Asia【1】The universal global warming at the end of the Ice Age had dramatic effects on temperate regions of Asia, Europe, and North America. Ice sheets retreated and sea levels rose. The climatic changes in southwestern Asia were more subtle, in that they involved shifts in mountain snow lines, rainfall patterns, and vegetation cover. However, these same cycles of change had momentous impacts on the sparse human populations of the region. At the end of the Ice Age, no more than a few thousand foragers lived along the eastern Mediterranean coast, in the Jordan and Euphrates valleys. Within 2,000 years, the human population of the region numbered in the tens of thousands, all as a result of village life and farming. Thanks to new environmental and archaeological discoveries, we now know something about this remarkable change in local life.【2】Pollen samples from freshwater lakes in Syria and elsewhere tell us forest cover expanded rapidly at the end of the Ice Age, for the southwestern Asian climate was still cooler and considerably wetter than today. Many areas were richer in animal and plant species than they are now, making them highly favorable for human occupation. About 9000 B.C., most human settlements lay in the area along the Mediterranean coast and in the Zagros Mountains of Iran and their foothills. Some local areas, like the Jordan River valley, the middle Euphrates valley, and some Zagros valleys, were more densely populated than elsewhere. Here more sedentary and more complex societies flourished. These people exploited the landscape intensively, foraging on hill slopes for wild cereal grasses and nuts, while hunting gazelle and other game on grassy lowlands and in river valleys. Their settlements contain exotic objects such as seashells, stone bowls, and artifacts made of obsidian (volcanic glass), all traded from afar. This considerable volume of intercommunity exchange brought a degree of social complexity in its wake.【3】Thanks to extremely fine-grained excavation and extensive use of flotation methods (through which seeds are recovered from soil samples), we know a great deal about the foraging practices of the inhabitants of Abu Hureyra in Syria's Euphrates valley. Abu Hureyra was founded about 9500B.C, a small village settlement of cramped pit dwellings (houses dug partially in the soil) with reed roofs supported by wooden uprights. For the next 1,500 years, its inhabitants enjoyed a somewhat warmer and damper climate than today, living in a well-wooded steppe area where wild cereal grasses were abundant. They subsisted off spring migrations of Persian gazelles from the south. With such a favorable location, about 300 to 400 people lived in a sizable, permanent settlement. They were no longer a series of small bands but lived in a large community with more elaborate social organization, probably grouped into clans of people of common descent.【4】The flotation samples from the excavations allowed botanists to study shifts in plant-collecting habits as if they were looking through a telescope at a changing landscape. Hundreds of tiny plant remains show how the inhabitants exploited nutharvests in nearby pistachio and oak forests. However, as the climate dried up, the forests retreated from the vicinity of the settlement. The inhabitants turned to wild cereal grasses instead, collecting them by the thousands, while the percentage of nuts in the diet fell. By 8200B.C., drought conditions were so severe that the people abandoned their long-established settlement, perhaps dispersing into smaller camps. 【5】Five centuries later, about 7700B.C., a new village rose on the mound. At first the inhabitants still hunted gazelle intensively. Then, about 7000 B.C., within the space of a few generations, they switched abruptly to herding domesticated goats and sheep and to growing einkorn, pulses, and other cereal grasses. Abu Hureyra grew rapidly until it covered nearly 30 acres. It was a close-knit community of rectangular, one-story mud-brick houses, joined by narrow lanes and courtyards, finally abandoned about 5000 B.C.. Many complex factors led to the adoption of the new economies, not only at Abu Hureyra, but at many other locations such as 'Ain Ghazal, also in Syria, where goat toe bones showing the telltale marks of abrasion caused by foot tethering (binding) testify to early herding of domestic stock.6. The word "momentous" in the passage (paragraph 1) is closest in meaning toA. numerous.B. regular.C. very important.D. very positive.7. Major climatic changes occurred by the end of the Ice Age in all of the following geographic areas EXCEPTA. temperate regions of Asia.B. southwestern Asia.C. North America.D. Europe.8. Why does the author mention "seashells, stone bowls, and artifacts made of obsidian" in paragraph 2?A. To give examples of objects obtained through trade with other societies.B. To illustrate the kinds of objects that are preserved in a cool climate.C. To provide evidence that the organization of work was specialized.D. To give examples of the artistic ability of local populations.9. Paragraph 4 suggests that the people of Abu Hureyra abandoned their long-established settlement becauseA. the inhabitants had cleared all the trees from the forests.B. wild cereal grasses took over pistachio and oak forests.C. people wanted to explore new areas.D. lack of rain caused food shortages.10. According to paragraph 5, after 7000 B.C. the settlement of Abu Hureyra differed from earlier settlements at that location in all of the following EXCEPTA. the domestication of animals.B. the intensive hunting of gazelle.C. the size of the settlement.D. the design of the dwellings.Passage 3 Children and Advertising【1】Young children are trusting of commercial advertisements in the media, and advertisers have sometimes been accused of taking advantage of this trusting outlook. The Independent Television Commission, regulator of television advertising in the United Kingdom, has criticized advertisers for "misleadingness"—creating a wrong impression either intentionally or unintentionally—in an effort to control advertisers' use of techniques that make it difficult for children to judge the true size, action, performance, or construction of a toy.【2】General concern about misleading tactics that advertisers employ is centered on the use of exaggeration. Consumer protection groups and parents believe that children are largely ill-equipped to recognize such techniques and that often exaggeration is used at the expense of product information. Claims such as "the best" or "better than" can be subjective and misleading; even adults may be unsure as to their meaning. They represent the advertiser's opinions about the qualities of their products or brand and, as a consequence, are difficult to verify. Advertisers sometimes offset or counterbalance an exaggerated claim with a disclaimer—a qualification or condition on the claim. For example, the claim that breakfast cereal has a health benefit may be accompanied by the disclaimer "when part of a nutritionally balanced breakfast." However, research has shown that children often have difficulty understanding disclaimers: children may interpret the phrase "when part of a nutritionally balanced breakfast" to mean that the cereal is required as a necessary part of a balanced breakfast. The author George Comstock suggested that less than a quarter of children between the ages of six and eight years old understood standard disclaimers used in many toy advertisements and that disclaimers are more readily comprehended when presented in both audio and visual formats. Nevertheless, disclaimers are mainly presented in audio format only.【3】Fantasy is one of the more common techniques in advertising that could possibly mislead a young audience. Child-oriented advertisements are more likely to include magic and fantasy than advertisements aimed at adults. In a content analysis of Canadian television, the author Stephen Kline observed that nearly all commercials for character toys featured fantasy play. Children have strong imaginations and the use of fantasy brings their ideas to life, but children may not be adept enough to realize that what they are viewing is unreal. Fantasy situations and settings are frequently used to attract children's attention, particularly in food advertising. Advertisements for breakfast cereals have, for many years, been found to be especially fond of fantasy techniques, with almost nine out of ten including such content. Generally, there is uncertainty as to whether very young children can distinguish between fantasy and reality in advertising. Certainly, rational appeals in advertising aimed at children are limited, as most advertisements use emotional and indirect appeals to psychological states or associations.【4】The use of celebrities such as singers and movie stars is common in advertising. The intention is for the positively perceived attributes of the celebrity to be transferred to the advertised product and for the two to become automatically linked in the audience's mind. In children's advertising, the "celebrities" are often animated figuresfrom popular cartoons. In the recent past, the role of celebrities in advertising to children has often been conflated with the concept of host selling. Host selling involves blending advertisements with regular programming in a way that makes it difficult to distinguish one from the other. Host selling occurs, for example, when a children's show about a cartoon lion contains an ad in which the same lion promotes a breakfast cereal. The psychologist Dale Kunkel showed that the practice of host selling reduced children's ability to distinguish between advertising and program material. It was also found that older children responded more positively to products in host selling advertisements.【5】Regarding the appearance of celebrities in advertisements that do not involve host selling, the evidence is mixed. Researcher Charles Atkin found that children believe that the characters used to advertise breakfast cereals are knowledgeable about cereals, and children accept such characters as credible sources of nutritional information. This finding was even more marked for heavy viewers of television. In addition, children feel validated in their choice of a product when a celebrity endorses that product. A study of children in Hong Kong, however, found that the presence of celebrities in advertisements could negatively affect the children's perceptions of a product if the children did not like the celebrity in question.11. Which of the following is NOT mentioned in paragraph 1 as being a difficult judgment for children to make about advertised toys?A. How big the toys are?B. How much the toys cost?C. What the toys can do?D. How the toys are made?12. The word “verify” in the passage is closest in meaning toA. establish the truth of.B. approve of.C. understand.D. criticize.13. Cereal advertisements that include the statement “when part of a nutritionally balanced breakfast” are trying to suggest thatA. the cereal is a desirable part of a healthful, balanced breakfast.B. the cereal contains equal amounts of all nutrients.C. cereal is a healthier breakfast than other foods are.D. the cereal is the most nutritious part of the breakfast meal.14. The word “adept”(Paragraph 3)in the passage is cl osest in meaning toA. responsible.B. skillful.C. patient.D. curious.15. In paragraph 4, why does the author mention a show about a cartoon lion in which an advertisement appears featuring the same lion character?A. To help explain what is meant by th e term "host selling” and why it can be misleading to children.B. To explain why the role of celebrities in advertising aimed at children has often been confused with host selling.C. To compare the effectiveness of using animated figures with the effectiveness of using celebrities in advertisements aimed at children.D. To indicate how Kunkel first became interested in studying the effects of host selling on children.Passage 4 Methods of Studying Infant Perception In the study of perceptual abilities of infants, a number of techniques are used to determine infants' responses to various stimuli. Because they cannot verbalize or fill out questionnaires, indirect techniques of naturalistic observation are used as the primary means of determining what infants can see, hear, feel, and so forth. Each of these methods compares an infant's state prior to the introduction of a stimulus with its state during or immediately following the stimulus. The difference between the two measures provides the researcher with an indication of the level and duration of the response to the stimulus. For example, if a uniformly moving pattern of some sort is passed across the visual field of a neonate (newborn), repetitive following movements of the eye occur. The occurrence of these eye movements provides evidence that the moving pattern is perceived at some level by the newborn. Similarly, changes in the infant's general level of motor activity —turning the head, blinking the eyes, crying, and so forth — have been used by researchers as visual indicators of the infant's perceptual abilities.Such techniques, however, have limitations. First, the observation may be unreliable in that two or more observers may not agree that the particular response occurred, or to what degree it occurred. Second, responses are difficult to quantify. Often the rapid and diffuse movements of the infant make it difficult to get an accurate record of the number of responses. The third, and most potent, limitation is that it is not possible to be certain that the infant's response was due to the stimulus presented or to a change from no stimulus to a stimulus. The infant may be responding to aspects of the stimulus different than those identified by the investigator. Therefore, when observational assessment is used as a technique for studying infant perceptual abilities, care must be taken not to over-generalize from the data or to rely on one or two studies as conclusive evidence of a particular perceptual ability of the infant.Observational assessment techniques have become much more sophisticated, reducing the limitations just presented. Film analysis of the infant's responses, heart and respiration rate monitors, and nonnutritive sucking devices are used as effective tools in understanding infant perception. Film analysis permits researchers to carefully study the infant's responses over and over and in slow motion. Precise measurements can be made of the length and frequency of the infant's attention between two stimuli. Heart and respiration monitors provide the investigator with the number of heartbeats or breaths taken when a new stimulus is presented. Numerical。