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新视野大学英语第5册答案 UNIT 3

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新视野大学英语第5册答案UNIT 31. Sales promotion, advertising, personal selling and publicity.2. Business people use techniques of sales promotion mainly in two ways: they often use a combination ofthese techniques; they use these techniques as supplementary to the other three promotional activities.3. Sales promotion is to stimulate demand.4. They are applicable to both consumers and businesses. Also, they can be used with industrial selling as wellas consumer products.5. Because it brings promotion to the point of purchase, which has been found more effective than mediaadvertising. For example, a US study shows that a majority of purchases in supermarkets are generated by in-store decisions.6. It helps consumers become acquainted with a new product and it also helps provide extra competitiveadvantage to existing products.7. The effectiveness of sales-promotion techniques may be reduced or even nullified if they encounterpsychological barriers on the part of shop owners and/or consumers. Sales-promotion techniques that are notconsistent with the local preferences will also be ineffective.8. From the last two paragraphs we may learn that, to make the techniques of sales promotion effective, onemust take into account the psychological barriers on the part of both shop owners and consumers. At thesame time, the techniques must be consistent with the local preferences.9. Positive.10.The author wrote this passage in order to discuss various aspects of sales-promotion techniques,recommend them and advise using them carefully.Vocabulary III1. acquainted2. magnified3. quota4. slump5. accommodating6. collided7. repay8. amended9. whereby unch 11. filmed 12. expenditureExercises on CD and web course only:13. stimulus 14. localities 15. enlightenedIV 1. as such 2. fail under 3. enlightened about4. applicable to5. in conjunction with6. become acquainted with7. is supplementary to 8. bring in 9. in search of10. given away 11. in nature 12. put upExercises on CD and web course only:13. collide with 14. participated in 15. be consistent withV. Collocation1. education2. capacity3. knowledge4. discussion5. population6. awareness7. empire8. operationsExercises on CD and web course only: 9. links 10. programVI Translation1. As such, the event evoked curiosity and awe in most of us.2. The techniques of sales promotion, to work well must gain the trust of middlemen in business as well asconsumers. At the same time, they should be consistent with the local preferences and customs.3. TO launch this new product into the European market, the company gave away 10,000 free samples for thelocal consumers to try.4. As their life has been bettered, going on tours/trips out in the holidays has become a fashionable/stylishpastime for quite a few people.5. The purpose of waging the war is, in nature, to control the oil resources in the area.6. Sales promotion is effective in helping consumers become acquainted with a new product when it is firstintroduced to a market.7. The new administration has realized that economic reforms must be deepened in conjunction with effectivemeasures taken to ensure the basic conditions of employment and daily life for those poor people.8. Towards its sales objective this year, the company offered a training course to enlighten consumers aboutits latest products.9. To effectively raise our productivity, we should bring in advanced management experience from othercountries.10. Professor Wu's lecture helped the students become acquainted with the use of this software product. It alsogave them an idea of software development.VII TranslationWith the development of a market economy in China, techniques of sales promotion have been more andmore widely employed. The popularity of varied and numerous promotional activities such as discounts,bonuses, and promotional parties has grown steadily. The reason is that they not only help manufacturers andbusinesses earn higher and quicker profits, but also help consumers become acquainted with the productsinvolved and get some practical benefits. However, if these techniquesare used to promote products of inferiorquality, both the manufacturers and the businessmen will be made to pay for that.VIII Translation1．一项问卷调查显示，除去食品以外，有70％的购物行为源自于顾客在超市内一时冲动的决定。

2．为了使当地人能够了解该产品，该培训课程运用了大量图例，以适应他们较低的文化水平。

3．有些国外零售商不大愿意接受产品厂家提供的打折赠券，因为他们担心厂家不会补偿其在打折销售中损失的款额。

4．贸易活动中经常不加区分地使用这一概念。

商务人员在说“推销’时，实际上指的是“促销’。

5．促销不仅可以刺激消费者的需求，也可以鼓励中间商加大对销售产品的支持。

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新视野大学英语第三册答案（UNIT3）参考答案

新视野大学英语第三册答案（UNIT3）参考答案

Unit 3III1 cultivate2 comprehensive3 controversial4 suspend5 insulted6 preliminary7 conventional8 reform9 worthwhile 10 publicityIV1. His girlfriend’s father saw him as a man who could not make a living.2. The course was canceled over the students’ protest.3. The problem is so difficult that we cannot work it out without the help of our teacher.4. Children tend to do/try their utmost when they know their parents are making similar efforts.5. The new teaching program didn’t work well in the school at the outset.6. I was kind of excited when I received the letter that offered me an interview.7. The school is scheduled to open on September 1.8. They appeared to offer a free computer, complete with software and a printer.9. In spite of hardships, they made real efforts that have resulted in more progress than expected.10. Many people make things more difficult for themselves because they still operate on the principle that you should not ask for help, or you might seem weak.VF M K D CG L O I BVI1 cold2 competition3 debate4 desire5 fear6 heat7 interest8 love 9 pleasure 10 enthusiasmVII1 historic2 atomic3 optimistic4 energetic5 economic6 heroicVIII1. responsibility2. rapidity3. mobility4. curiosity5. publicity6. complexity IX1 In Britain, as in America, there is a great demand for educational reform.2. In Greece, as in Italy, people use a lot of olive oil in cooking.3. As in the Hyde School, values such as courage, integrity, leadership, curiosity and concern are the first, most important lesson in some public inner-city schools in Maryland.4. In China, as in Japan, a large number of middle school students take supplementary classes in order to get into a famous university.5. As in the middle of the 1950s, many young people went down to the countryside in the late 1960s and early 1970s.X1 Once you’ve practiced a bit, you’ll find that it’s quite easy.2. Once the meal was finished, the discussions began.3. Once you show any fear, he will attack you.4. Once parents make a commitment to the program, they will be daily role models for their children.5. Once customers come to rely on these systems, they almost never take their business elsewhere.XI1.In his thinking, as in his behavior, he is very traditional.2.Once the teachers agree to accept the new teaching program, they have to face the strainit puts on them.3.In the long run, it is worthwhile to pursue one’s study after graduating from universityinstead of going to work directly.4.As the school operates on the Character First principle, moral values and academicachievements are stressed equally.5.It is said that the meeting, which is scheduled to be held this month, will be put off tillnext month.6.The school sees its job as preparing its students for life by cultivating a comprehensiveset of principles that can benefit all of them.XII1. 跟在法国一样，美国在20世纪60年代也发生过文化革命。

U校园新视野大学英语3参考答案

U校园新视野大学英语3参考答案

U校园新视野大学英语3参考答案本参考答案旨在帮助学生更好地理解和掌握《U校园新视野大学英语3》的知识点，提高英语水平。

以下是部分单元的参考答案，供学生参考。

Unit 1: The Power of WordsSection A: Vocabulary and Structure1. The correct answer for the first vocabulary exercise is:- (1). C: articulate- (2). A: eloquence- (3). B: rhetoric2. The sentence structure exercise should be completed as follows:- (1). The speech was so powerful that it moved the audience to tears.- (2). Despite his lack of formal education, he was ableto express his thoughts eloquently.Section B: Reading Comprehension1. The main idea of the passage is:- A: The impact of language on human behavior and emotions.2. According to the passage, which of the following is true?- B: Positive affirmations can enhance self-esteem.1. In the conversation, the two speakers discuss:- B: The importance of choosing the right words whengiving feedback.Unit 2: Technology and SocietySection A: Vocabulary and Structure1. Fill in the blanks with the correct form of the word given: - (1). The rapid advancement of technology has revolutionized the way we communicate.- (2). The company's innovation in software developmenthas set a new standard in the industry.2. Choose the best word to complete the sentence:- (1). B: integrate- (2). A: obsoleteSection B: Reading Comprehension1. The author's purpose in writing the passage is to:- C: Discuss the benefits and drawbacks of technological advancements.2. What is the author's view on the impact of technology on employment?- B: Technology creates new job opportunities while eliminating others.1. The main topic of the lecture is:- A: The role of technology in shaping modern society.Unit 3: Environmental AwarenessSection A: Vocabulary and Structure1. Match the words with their definitions:- (1). A: conservation- (2). C: pollution- (3). B: sustainability2. Rewrite the sentences using the passive voice:- (1). The new policy will be implemented by the government to reduce carbon emissions.- (2). Recycling programs are encouraged in many communities to preserve natural resources.Section B: Reading Comprehension1. The passage suggests that:- A: Individual actions can contribute to environmental protection.2. What is the author's opinion on the effectiveness of recycling programs?- C: They are effective when properly managed and supported by the public.1. The speakers in the interview discuss:- B: The challenges and opportunities in promoting environmental sustainability.Unit 4: Cultural DiversitySection A: Vocabulary and Structure1. Fill in the blanks with the appropriate prepositions:- (1). The festival is celebrated in honor of the cultural heritage.- (2). Despite their cultural differences, the two communities coexist peacefully.2. Choose the correct sentence:- A: Cultural diversity enriches our understanding of the world.Section B: Reading Comprehension1. The main theme of the article is:- B: The importance of respecting and embracing cultural diversity.2. According to the article, what is the impact of globalization on culture?- C: It leads to both the spread and the potential loss of cultural identities.1. The interviewee talks about:- A: The benefits of cultural exchange programs for fostering understanding between different cultures.Unit 5: Personal DevelopmentSection A: Vocabulary and Structure1. Use the correct form of the word to complete the sentence: - (1). The key to success is perseverance and hard work. - (2). The seminar aims to enhance participants' leadership skills.2. Choose the sentence that best expresses the idea:- B: Setting realistic goals is crucial for personal development.Section B: Reading Comprehension1. The author believes that:- A: Self-improvement is a continuous process.2. What does the passage suggest about the role of failure in personal growth?- C: It can provide valuable lessons and motivate further efforts.Section C: Listening1. The main points discussed in the lecture include:- A: Strategies for effective time management.- B: The importance of maintaining a healthy work-life balance.ConclusionThese are just a few examples of the types of exercises and questions you might。

新视野大学英语第三版视听说教程3答案

新视野大学英语第三版视听说教程3答案

Short conversations：B C A D C
Long conversation：B A A C
Passage 1：D C A B
Passage 2：believe in ; circumstances ; searching for ; a strong sense of ; responsibility ; insecurity ; integrity ; accomplishing ; are longing for ; priorities
Unit 1 Access to success
Listening to the world
Sharing：（P2）
T2 bungee jumping; cup of tea ; feel good ; achievement
T3 C–D–E–B–A
T4 1 ; 2; 4
B C B C B
T6 started off ; a huge business empire ; teacher ; taught me so much about life ; imprisoned ; survived ; impressed ; ability or the skills
T590 minutes;true landmark;10 times;focus;make this challenge;seven miles;four months;outstanding achievement
Speaking for communication
Role–play：（P11）
T1 B
T2 1.
2.
3.
4.
T3 Like I said ; having said that ; That’s what I was saying
新视野大学英语第三版一至五单元课后三五七题(原题加翻译加答案)

新视野大学英语第三版一至五单元课后三五七题(原题加翻译加答案)

Unit11 Most cities in the country have introduced "Clean Air Zones" whereby factories and households are only allowed to burn smokeless fuel.1全国大多数城市都设立了“清洁空气区”，工厂和家庭只允许燃烧无烟燃料。

2 He knows that the pursuit of social status can consume vast amounts of his time and effort. 他知道追求社会地位会消耗他大量的时间和精力。

3 The doctors are at a loss because so far no medicine has been found to inhibit the spread of the disease.医生们束手无策，因为迄今为止还没有发现抑制疾病传播的药物。

4 We see many special education directors trying to maintain the quality of their programs with much less money and much smaller staff.我们看到许多特殊教育主管试图用少得多的资金和少得多的员工来维持他们的课程质量。

5 People there are told it is their patriotic duty to support the national economy by buying their own products.那里的人们被告知，通过购买自己的产品来支持国家经济是他们的爱国义务。

6 Darwin's thinking both drew upon and transcended the conventional ideas of his time.6达尔文的思想既借鉴又超越了他那个时代的传统思想。