菱智1.6L新车品鉴会执行指导手册-(发布版)

菱智1.6到店培训笔试试题（卷A）经销商单位：六安长龙考生：得分：一、填空题(每空1分，共计51分)1、菱智 1.6L的发动机型号，排量，功率，扭矩(N.m/rpm），菱智1.6L拥有高达吨的设计最大载重。

2、菱智1.6L空载是离地间隙是：，满载时离地间隙是：。

3、菱智1.6L的制动模式是：，悬架结构为：前，后。

菱智1.6L 燃油箱容积为：，综合油耗（L/100KM）为：。

4、菱智1.6L的车长。

轴距，中排座椅最大滑动距离。

前排座椅滑动距离为。

5、菱智1.6L整车售后服务保修公里。

轮胎规格：。

6、菱智1.6拆除第三排座椅后内部尺寸是：，容积达到。

拆除第二、第三排座椅后内部尺寸为：，容积达到。

7、菱智 1.6的定位是：，宣传语是：。

它既满足；；又满足的使用需求。

8、菱智1.6L后备门进货最宽mm背门框进门高度mm,能方便大件货物行李的摆放、货物的装卸。

中滑门的开启宽度为： mm ，帅克滑门的最大开启宽度为： mm9、帅克的离地间隙为 mm轴距为 mm。

帅克的钢板厚度为 mm 。

菱智1.6L 的钢板厚度为 mm 。

转弯直径为 m ，装配的是生产的变速箱10、菱智1.6L全能商务 = ，5000 = + + 。

11、菱智1.6L全能商务 = + +12、菱智1.6L的三大核心卖点是：、、。

在样车试验阶段进行了、、三高试验和等恶劣工况下的考验。

13、菱智1.6L后视镜尺寸是：，帅客的，宏光的。

二、问答题：（共计49分）1、菱智1.6L共有哪几个款型，市场指导价分别是多少？（5分）答：2、菱智1.6L对比江淮瑞风有哪些优势？（5分）答：3、分别列出四项菱智1.6L的主动安全和被动安全配置。

（6分）答：4、菱智1.6采用前置后驱驱的动型式，相对于前置前驱它的优势有哪些？（6分）答：5、菱智1.6L是真正的“一车抵三车”，主要体现在什么地方？（全能方程式）（7分）答：6、在接待方面，菱智1.6L对比五菱宏光的优势有哪些，请举例说明？（10分）答：。

新车品鉴会活动方案一、活动背景近年来，汽车行业发展迅猛，各大车企竞争激烈。

为了增强品牌影响力，提升产品竞争力，我公司计划举办一场新车品鉴会活动。

本文将详细介绍该活动的方案。

二、活动目的1. 展示新车型：通过新车品鉴会活动，展示公司最新推出的车型，向媒体、经销商和潜在消费者展示产品的创新性和高品质。

2. 提升品牌形象：通过车展活动，提升公司在汽车行业的品牌形象和知名度，吸引更多潜在消费者的关注和喜爱。

3. 拓展市场份额：通过品鉴会，吸引经销商和潜在消费者参与，加深他们对新车型的认知，激发购买意愿，从而扩大市场份额。

三、活动内容1. 规划车展区域：在宽敞明亮的展览中心租用足够的展位，按照品牌和车型进行划分，展示新车的亮点和特色。

2. 车辆展示：将新车型分别停放在指定的展位，设置展板，呈现车辆的外观、内饰、性能等信息。

并设置专业人员现场解答参展者的问题。

3. 媒体发布会：邀请汽车媒体代表参加媒体发布会，在发布会上详细介绍新车型的亮点和特色。

并安排试乘试驾环节，让媒体代表深入体验新车的驾驶感受。

4. 数字展厅：在展览中心内设置数字展厅，利用虚拟现实技术展示新车的功能和特点，提供更直观、沉浸式的体验，吸引更多参与者参与。

5. 娱乐活动：为了增加活动的趣味性，可以设置一些游戏互动环节，如竞猜环节、抽奖等，给参与者带来欢乐和惊喜。

6. 经销商交流会：安排特定时间段，邀请经销商与我公司管理层进行互动交流，分享销售经验，提供意见和建议，增强合作关系。

四、活动宣传1. 媒体发布：通过汽车媒体发布新车品鉴会的消息，吸引媒体的关注和报道。

2. 社交媒体宣传：通过我公司的官方社交媒体平台发布活动信息，引导粉丝和关注者分享，并提供报名入口。

3. 邀请函派发：向汽车媒体、经销商和潜在消费者发送电子邀请函，邀请他们参加新车品鉴会，并提供详细信息和报名方式。

4. 场馆广告：在展览中心内外设置活动广告牌和横幅，宣传新车品鉴会的时间、地点和亮点。

新车品鉴活动策划方案新车品鉴活动策划方案一、背景和目标新车品鉴活动是一种通过客户亲自体验和了解新车型的活动，为潜在消费者提供了一个与车辆互动的机会，增加对新车型的认知度和兴趣，促进销售。

本次活动的背景是公司即将推出一款全新车型，并希望通过品鉴活动吸引到潜在消费者的关注和参与，提高销售业绩。

活动的目标是吸引至少100位潜在消费者参与，使他们对新车型有深入的了解和兴趣，提高购买意愿。

二、活动内容1. 名称：新车品鉴活动——畅享未来2. 时间：活动将在一个月内进行，具体日期根据车型上市时间确定3. 地点：公司展示厅或展览中心4. 参与对象：潜在消费者、汽车媒体、购车顾问等5. 主要内容：(1) 开幕式：以新车型为主题的开幕式，展示新车的亮点和特色，拉开活动序幕。

(2) 新车展示：设置展示区域，展示新车型的内外部设计、功能配置，并安排购车顾问介绍车辆性能和特点。

(3) 互动游戏：设置游戏区域，通过游戏方式吸引潜在消费者参与，增加活动趣味性和参与度。

(4) 试乘试驾：设置试乘试驾区域，为潜在消费者提供试乘试驾机会，亲身感受车辆性能和驾驶体验。

(5) 汽车讲座：邀请汽车行业专家为参与者讲解汽车相关知识和购车技巧，增加对新车型的了解。

(6) 抽奖活动：设置抽奖环节，吸引潜在消费者参与，并奖励幸运获奖者。

(7) 媒体报道：邀请汽车媒体参与活动并进行报道，提高活动的知名度和曝光度。

三、组织架构和责任分工为了保证活动顺利进行，需要建立一个完善的组织架构和明确的责任分工。

1. 组织架构：(1) 策划部：负责整体活动策划和执行。

(2) 市场部：负责活动宣传推广和媒体邀请。

(3) 业务部：负责购车顾问和试驾人员的培训和安排。

(4) 媒体部：负责活动的媒体邀请和报道。

(5) 后勤部：负责活动现场布置、设备安装和维护。

2. 责任分工：(1) 策划部：负责制定活动计划和安排，监督各个部门的工作进度。

(2) 市场部：负责活动的宣传推广，制定宣传方案、设计宣传物料，负责活动前的宣传工作。

Lincoln NewsSanctuary for the Senses: All-New Lincoln Nautilus Debuts With Reimagined Interior, Connected Experiences and New, Signature Features➢The all-new 2024 Lincoln Nautilus® SUV makes its global debut, introducing new signature features and connected experiences to the midsized premium SUV class➢ A reimagined interior takes the power of sanctuary in Nautilus to new heights with the introduction of a new in-vehicle digital experience and Lincoln Rejuvenate – a multisensory, in-cabinexperience including lighting and digital scenting➢Nautilus arrives in early 2024 with available Lincoln BlueCruise 1.2 hands-free highway driver-assist system and an optional 2.0-liter turbocharged hybrid engineDubai, April 18, 2023 –Lincoln’s newest SUV – the all-new 2024 Nautilus®– debuted today, with evolved design, an available hybrid powertrain, and new connected features including Lincoln BlueCruise 1.2 hands-free highway driver-assist technology that will elevate the immersive, in-cabin experience for clients.The Lincoln brand is elevating the notion of sanctuary with its next-generation midsize luxury SUV. A distinctive and commanding exterior design evolves the face of Nautilus, while the reimagined interior maximizes space and gives clients a sense of tranquility with the help of new, connected experiences. Inside, the Nautilus showcases a flowing, horizontal instrument panel integrated into the immersive display – the largest in its class1– introducing new levels of connectivity and personalization.“For more t han a century, Lincoln has been recognized for its exquisite design and craftsmanship, and as we look ahead to the future, we reimagined the cabin experience and what the sanctuary can become for our clients,” said Dianne Craig, president, Lincoln. “The 2024 Nautilus will elevate our portfolio and offer our global clients an all-new, compelling SUV with connected experiences and features that make it just as fun to drive as it is to relax in.”A reimagined interior that combines tech with luxuryThe Nautilus was designed and engineered for the brand’s younger, global customers, offering them choices in technology, design and powertrains based on their needs and lifestyles – progressing the brand’s des ign to a more dynamic, digital space.The reimagined cabin incorporates new ambient lighting along with crystal-inspired details throughout the vehicle that capture the essence of seeing sun reflected on water – a piano key shifter, instrument panel toggles and audio knob that shimmer. Nautilus awakens with a new Lincoln Embrace beginning at the center of the new display, flowing out into the front and rear door panels. A flat-top steering wheel allows clients to see over, not through the wheel, giving an overall effect of comfortable openness and a sense of freedom.The all-new Lincoln Nautilus SUV takes sanctuary into the connected future, designed to help clients recharge, with features that craft an entirely new sensory experience that will immerse you in rejuvenating power of sight, sound, touch and scent.Introducing a new in-vehicle digital experience2, Nautilus allows clients to create their own sanctuary –beginning at the center touchscreen and extending up and out into the main display. The new display spans the entire dash and can be personalized to meet driver needs – raising the preferred information of their choice to help keep their eyes up and on the road.Lincoln Rejuvenate, a stationary experience, orchestrates specially curated sensory experiences tied to lighting, screen visuals, personal preferences such as seating position and massage options –allowing clients to recharge. A symphonic orchestration with crisp, high-resolution animations on the displays creates an immersive digital sanctuary based on different moods.Available as part o f Lincoln Rejuvenate and as a standalone feature, the Nautilus will offer the brand’s specially curated digital scents for the cabin. Three scent cartridges which are housed in the center armrest are included – Mystic Forest, an earthy blend with woody, rich notes of patchouli, Ozonic Azure, a crisp blend of aromatic patchouli and traces of bright violet and Violet Cashmere, exotic white florals and trusted violet that are crisp and refined as fresh linen. Clients can choose from three levels of scent through options in the center screen.The new in-vehicle digital experience brings enhanced levels of customization – making navigation and music even more effortless. Clients will also be able to enable Android Auto™ and Apple CarPlay® features through wireless connections3. Alexa Built-in makes it easy to control Nautilus features and smart home devices with the same voice commands clients are using at home4. While stationary, clients can boost productivity with calendar and route planning.On the road, Nautilus brings the most standard Advanced Driver Assistance System (ADAS) capabilities and is among the first vehicles in its class with an available hands-free highway driving feature5 giving drivers additional comfort and confidence when in traffic or on long journeys. Building on the top active driving assistance system rating from Consumer Reports for the first version of BlueCruise, the Nautilus launches with Lincoln BlueCruise 1.2 that makes hands-free driving even better with new features and system improvements to create more of a human-like driving feel.Lane Change Assist enables the Nautilus to perform a hands-free lane change when requested by the driver tapping the turn signal, and it can even suggest if a lane change would be beneficial when following slow-moving traffic. With the new In-Lane Repositioning ability, the hands-free highway driving experience feels more natural due to keeping the vehicle in its lane while subtly shifting position away from vehicles in adjacent lanes – especially helpful when next to bigger vehicles such as semis. BlueCruise is now equipped on 193,000 Ford and Lincoln vehicles in North America and customers have accumulated more than 64 million hands-free miles driven with the technology.Over-the-air6 software updates are designed to help make Lincoln Nautilus better over time with new and enhanced features through its 5G network capability7, delivering ultra-fast internet connection to Nautilus to power up additional entertainment experiences.Outside, Nautilus features a dynamic, new exterior and all-new LED headlamps, available H2 Pixel Headlamps as well as all-new LED taillamps with animation. The new signature lighting elementsrepresent the brand’s lighting v ision for the future, reinforcing and connecting the lit Lincoln star and signature front light bar.And with an evolved face, the new Nautilus has a bold, commanding exterior design, as signature lighting features flow out from the lit Lincoln star to the front light bar. Nautilus features a new, signature grille that is hand-crafted with attention to detail.A nod to the future of luxurious travelThe all-new Nautilus will offer clients the choice of two powertrains for their lifestyles – a 2.0-liter turbocharged engine as well as a hybrid powertrain. The standard 2.0-liter turbocharged four-cylinder engine with targeted 250 horsepower and 275 lb.-ft. of torque8 is mated to an eight-speed automatic transmission. The new 2.0-liter engine with standard all-wheel drive has light weighting benefits which will result in maximized fuel economy over the prior model year.As hybrid powertrain options grow in popularity, Nautilus will offer a 2.0-liter turbocharged hybrid engine (HEV) available on all trim levels and is targeted to achieve a total system horsepower of 3109. The new 2.0-liter turbocharged hybrid engine will be mated to a continuously variable automatic transmission with a 100kW electric motor10.For the signature gliding drive, the Nautilus is equipped with adaptive suspension and a suite of sensors that constantly monitor vehicle motion, body movement, steering, acceleration, and braking activities. Additionally, Nautilus features five standard drive modes – normal, conserve, excite, slippery and deep conditions – each one fully integrated so clients can effortlessly select the mode. Luxurious craftsmanship for a personalized journeyDesigners have created a graceful, flowing style that maximizes space for occupants – utilizing luxurious materials and providing more options for clients to personalize their Nautilus.In addition to the available four signature exterior body colors – Red Carpet, Diamond Red, Chroma Caviar and Blue Panther, the all-new 2024 Nautilus introduces three new available interior color themes:•Black Onyx and Medium Light Space Gray, a fresh take on a core offering that enhances the feeling of spaciousness•Smoked Truffle, a two-tone neutral but warm theme that provides an interior space that is cozy and calm•Black Onyx and Allura Blue, offered as a Reserve model theme, creating interest through a subtle interplay of colors while offering a distinct and refined theme that advances the expression of LincolnThe Sports Appearance Package, which is available on all trims, includes two-tone paint, available high gloss-black 22-inch wheels, an exclusive interior environment, and anodized black exterior elements. The package offers a sleeker and more dynamic look – another way for clients to personalize their Nautilus. The exclusive Black Onyx Sport interior features a Copper Code aluminum applique, which is enhanced by Dusted Copper accent stitching throughout.For the ultimate in Lincoln luxury, Nautilus will offer a new, exclusive Lincoln Presidential theme11–Redwood – in addition to the popular Chalet theme. Redwood mimics the warmth and beauty of the redwood forest, with a tree-inspired motif.From rich textures to immersive audio, Nautilus will offer the award-winning available Revel® Ultima 3D Audio System which features 28 speakers that envelop each occupant in rich, precise, and multidimensional sound. Paired with the available 24-Way Perfect Position Driver and Passenger Seats, the all-new Nautilus creates a concert-like experience on the road.For more information about Lincoln, please visit or .# # #1Class is Medium Premium Utility2Don’t drive while dist racted or while using handheld devices. Use voice-operated systems when possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones. Eligible 2024 model-year vehicles receive complimentary access to three-years of Alexa Built-in and one-year of Lincoln Streaming connected service plan which begins on the New Warranty start date. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.3Requires phone with active data and service and compatible software. New digital experience system does not control 3rd party products while in use. 3rd Parties are solely responsible for their respective functionality.4Eligible 2024 model-year vehicles receive three-years of complimentary access to Alexa Built-in connected service plan which begins on the New Vehicle Warranty start date. Access to Alexa Built-in requires an Amazon account. Lincoln Connect®, activated through the Lincoln Way® App (see Lincoln Way Terms for details). Some Alexa Built-in features require Lincoln Streaming connected service plan or Wi-Fi network. One-year complimentary service of Lincoln Streaming begins on the New Vehicle Warranty start date. Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.5Available feature.2024 Lincoln Nautilus Premiere 101 and Reserve 201 include a 90-day trial with the option to purchase a four-year connected service plan with regular map updates. All other trims include a four-year connected service plan with regular map updates after which purchase is required. Requires Lincoln Way® App and modem activation. Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to con trol the vehicle. Lincoln BlueCruise (Formerly known as ActiveGlide™) is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. S ee Owner’s M anual for details and limitations.6Lincoln Connect®, the Lincoln Way® App, and complimentary Connected Service are required for remote features (See Lincoln Way Terms for details). Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi® hotspot.7 Connected service and features depend on AT&T network availability and compatible plan. 5G not available everywhere. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspot. Available Wi-Fi hotspot requires separate AT&T subscription.8Horsepower and torque ratings based on premium fuel per SAE J1349® standard. Your results may vary. Horsepower, torque and fuel economy are independent attributes and may not be achieve simultaneously.9Calculated via combined performance of the engine and electric motor(s) with peak battery power. The calculations utilize SAE J1349®engine results and Ford electric motor dyno testing. Your results may vary.10Estimation via computer aided engineering (CAE) simulated data11Available at Lincoln Presidential Retailers only.©2023 Ford Motor Company. Lincoln, Nautilus and related trademarks are trademarks of Ford Motor Company or its affiliates. Amazon, Alexa and all related logos are trademarks of , Inc. or its affiliates. Android Auto is a trademark of Google LLC. Apple CarPlay is a trademark of Apple Inc., registered in the U.S. and other countries. Revel is a trademark of Harman International Industries, Incorporated. Wi-Fi is a registered trademark of Wi-Fi Alliance®. All rights reserved.About LincolnThe Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about The Lincoln Motor Company, please visit or . Follow us on Facebook at /lincoln.Contacts:Rania Al-Shurafa Jessica El RamiLincoln Communications H+K Strategies971-50-3627791971-55-254 2901********************************************************。

新车品鉴会方案1. 引言随着科技的不断发展和人们生活水平的提高，汽车已成为人们日常生活中不可或缺的一部分。

为了满足消费者对于汽车品质的追求，以及提高企业市场竞争力，许多汽车制造商定期举行新车品鉴会，展示他们最新款的汽车产品。

本文档将提供一份完整的新车品鉴会方案，包括活动目标、活动内容、参与者、时间安排及预算等方面的详细介绍。

2. 活动目标新车品鉴会的主要目标是向客户、媒体和潜在买家展示汽车制造商最新的汽车产品，并传达品牌的价值和理念。

具体的目标如下：•吸引媒体报道和提高品牌曝光度。

•提供一个展示新汽车产品的平台，吸引潜在买家。

•与潜在客户建立联系，并促进销售。

•收集潜在客户的反馈和意见，改进产品和服务。

3. 活动内容3.1 活动地点活动可以选择在一个宽敞和有足够停车位的展览中心或汽车展示厅进行。

场地必须配备必要的设备，例如音响系统、投影仪、舞台等。

3.2 活动流程新车品鉴会的活动流程可以分为以下几个环节：•活动开幕：由主持人致辞，介绍品鉴会的目的和活动流程。

•汽车展示：制造商将展示他们的最新款汽车产品，参与者可以近距离查看车辆，并与制造商代表交流。

•技术演示：制造商代表将详细介绍每款汽车的特点、技术和性能，并进行示范。

•试乘试驾：参与者可以选择试乘试驾感兴趣的汽车，并提供所需驾驶证明和签署免责声明。

•问答环节：参与者可以就汽车的性能、价格、售后服务等方面提问，并由制造商代表回答。

•活动结束：主持人进行总结，并感谢参与者的光临。

3.3 活动宣传为了吸引参与者和增加活动曝光度，需要进行有效的宣传活动。

宣传渠道可以包括以下几种：•媒体邀请函：向当地媒体发出邀请函，邀请他们参加新车品鉴会，并提供相关活动信息和新闻稿。

•社交媒体宣传：通过社交媒体平台发布活动信息和产品亮点，吸引潜在参与者的注意。

•印刷品：制作宣传册、海报和活动手册等印刷品，通过展览中心、汽车展示厅、购物中心等渠道进行分发。

•网络广告：在相关汽车网站、汽车社区和论坛等地方发布广告，提醒潜在参与者新车品鉴会的时间和地点。