外贸英语函电书信格式PPT讲稿

完整版PPT课件
3
• 缩写：
– 除了少数国际商业界确认的缩写，如CIF、FOB等外， 应尽量避免使用缩写，尤其是机构或组织名称，最好写 出它的全部字母。
• 数字：
– 不同国家的人对某些数字的表达方式不一样，例如：英、 美两国对billion的理解不一样。所以最安全的办法是数字 和文字同时使用，例如：
– In the event that you speak to Mr. Wood in regard to production,ask him to give consideration to the delivery schedule.
– If you speak to Mr. Wood about production,ask him to consider the delivery schedule.
a门牌号码街路名c县州名及邮政编码d国名businessletterattentionline写信人有时希望所发信件能够迅速递交经办人或经办部门办理可在封内地址下一行和称呼上一行加上经办人姓名
unit 1 business letter writing
• Principles of good communication
完整版PPT课件
20
Unit 2 establishing business relations
• Structure of a start letter
Source of information
We learned from the commercial counselor’s office of our embassy in your country that you are interested in Chinese handicraft.

写信人名称地 址
stamp
收信人名称地 址：左端对齐
EL MAR PACKING COMPANY 12 MAIN STREET, FRESNO CALIFORNia, USA
Confidential Par Avion
邮寄方式
Via Air Mail ( By Airmail, or Par Avion) 航空 Registered 挂号 Parcel Post 邮包 Express 快递 Samples Post 样品
Envelope Addressing
信封格式
写信人在上，收信人在下
根据收信人名称地址的写法分两种格式： 缩格式：收信人名称地址逐行右缩 齐头式：收信人名称地址左端对齐
缩格式举例
MESSRS WILLIAM & SONS
写信人名称地 址
stamp
76 Lancaster House Manchester, England Mr. Wang Kai-ming
捎交
Mr. Charles Wood Kindness of Mr. J. W. Smith 由Mr. J. W. Smith 捎交给 Mr. Charles Wood
最终收信人
Mr. Part Davis c/o Mr. Harold Bean 32 Bright Street Rangoon, Burma
转交
Mr. Brian Tories c/o Overseas Trading Co. 153 Market Street London
转交人地址
转交人
收信人名称地 址：逐行右缩
CHINA NATIONAL TRANSPORT CO. 120 Nanjing Road Shanghai, China

dissatisfaction. ▪ （肯定）：也许在下一次，即可向贵方邮寄所需货物。 ▪ Perhaps next time we can send you what you require. ▪ （否定）：非常抱歉，我方此次无法满足贵方要求。 ▪ We regret our inability to serve you at this time.
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。

▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
1
▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and

The stone of the relevance should be tailed to the recipient, taking into account their position, culture, and preferences
04
Writing Skills for Foreign Trade English Response
02
The active voice is more direct and consistent, making it
easier for the reader to understand the message
Average jargon or technical language
03
Technical language or industry jargon can be fusing and
Closing Salute and Signature
The concluding remarks and signature are the final part of the format for foreign trade English letters, representing the professional competence and politeness level of the writer.
Basic Principles of Foreign Trade English Response
Correct Terminology
Clear Structure
Policy Language
Proofreading
Using the correct terms and phrases specific to the field of international trade is essential to communicate effectively