商务英语笔译_之广告

商务英语写作经典英语广告词Classic English Advertising Slogans in Business English WritingIntroduction:In the world of business, effective communication is crucial to promoting products or services. One powerful tool for reaching and capturing the attention of a target audience is through the use of advertising slogans. This article will delve into the realm of business English writing, exploring classic English advertising slogans and their impact on marketing campaigns.Section 1: The Importance of Advertising SlogansEffective advertising slogans are essential to grab the attention of potential customers and leave a lasting impression. They are concise, memorable, and often evoke emotions or appeal to specific needs and desires. The power of a well-crafted slogan lies in its ability to communicate the essence of a brand or product in just a few words.Section 2: Impactful Examples of Classic English Advertising Slogans1. Nike - "Just Do It"Nike's iconic slogan, "Just Do It," is a prime example of an advertising slogan that has stood the test of time. It is simple, memorable, and inspires action. By associating their brand with determination and success, Nike has successfully positioned themselves as a leader in athletic apparel and footwear.2. McDonald's - "I'm Lovin' It"McDonald's slogan, "I'm Lovin' It," has become ingrained in popular culture. With its catchy tune and positive message, this slogan appeals to customers of all ages, amplifying the brand's image as a provider of fast, enjoyable food. McDonald's has effectively used this slogan to create a sense of familiarity and comfort.3. Apple - "Think Different"Apple's slogan, "Think Different," encapsulates the brand's philosophy of innovation and uniqueness. By challenging conventional thinking, Apple positions itself as a company that pushes boundaries, inspiring customers to embrace creativity and individuality. This slogan has greatly contributed to Apple's success in the competitive technology market.Section 3: Elements of a Successful Advertising Slogan1. Conciseness: As attention spans shorten, it is crucial for advertising slogans to be concise and impactful. A short phrase or sentence that captures the essence of the brand or product can make a significant impact on potential customers.2. Emotional Appeal: Emotional resonance is a powerful tool in advertising. Slogans that evoke positive emotions or address consumers' needs and desires are more likely to resonate and be remembered.3. Uniqueness: A successful slogan sets a brand apart from its competitors. It should reflect the brand's personality and create a distinct image in the minds of consumers.Section 4: Creating Effective Advertising Slogans in Business English Writing1. Understand the target audience: To create an effective advertising slogan, it is essential to have a deep understanding of the target audience. Research their preferences, aspirations, and pain points to craft a slogan that speaks directly to their needs.2. Simplicity is key: Keep the slogan concise and simple. Avoid jargon or complex language that may confuse or alienate potential customers.3. Evoke emotions: Tap into the emotions of the target audience. Whether it is happiness, nostalgia, or a sense of adventure, a slogan that resonates emotionally will be more impactful.4. Test and refine: Before launching a slogan, it is important to gather feedback and conduct market research. Refine and revise the slogan based on the responses received, ensuring it aligns with the desired message and target audience.Conclusion:Effective advertising slogans have the power to captivate audiences and leave a lasting impression. Through concise, memorable language, these slogans communicate the essence of a brand or product, attracting customers and setting the business apart from its competitors. By understanding the importance of advertising slogans and the elements that make them successful, businesses can effectively leverage the power of business English writing to create impactful marketing campaigns.。

商务广告的翻译一、直译Anything is possible. 一切皆有可能Challenge the Limits. 挑战极限The taste is great. 味道好极了二、意译A diamond lasts forever. 钻石恒久远，一颗永流传Every time a good time. 分分秒秒，欢聚欢笑Begin your own tradition. 世代相传，由你开始三、套译Tasting is believing. 百闻不如一尝Where there is a way for car, there is a Toyota.车到山前必有路，有路必有丰田车One man’s disaster is another man’s delight! The sale is now on!几家欢乐几家愁！甩卖进行中！四、创译If it moves, pumps, turns, drives, shifts, slide or rolls, we check it. 成竹在胸，纵横驰骋北京欢迎你We are ready.五、不译（零译）耐克：Just do it!商品说明书的翻译商品说明书的语言特征、结构特点与分类一、商品说明书概说商品说明书有不同的称谓，亦被称为产品说明书、产品说明、说明书等。

英文的称谓有introduction, manual, specification, direction等。

商品说明书是关于商品的构造、性能、规格、用途、使用方法、质量保证、维修保养、销售范围、免责说明等方面的文字及图示说明。

商品说明书的特点是：内容的科学性；说明的条理性；样式的多样化；语言的通俗性；图文的广告性。

二、商品说明书的语言特征1. 语言客观，用词精确，注意名词、动词、形容词以及复合词等实词的使用；2. 句子结构简单。

常使用被动语态、祈使句，有较强的科学性逻辑性。

三、商品说明书的结构特点一般来说，产品说明书的构成要素包括：标题、正文、结尾、附录等。

2020翻译考试笔译干货：广告英语翻译技巧广告是大家日常生活中常见的形式，商务广告也是向公众介绍商品、报道服务内容或文娱节目等的一种宣传方式。

下面就和大家分享翻译考试笔译干货：广告英语翻译技巧，希望能够帮助到大家，来欣赏一下吧。

翻译考试笔译干货：广告英语翻译技巧首先，我们一起来分析一下商务广告文体特点，主要有三个方面：1. 用词特点商务广告用词多具有通俗语体色彩，且词语多含有积极意义，英文广告词中多使用单音节词和合成词，使广告显得通俗活泼，给人留下深刻的印象。

如have, see, buy, come, get, make, give, keep, great, rich, fresh, new, crisp, top-quality, brand-new, home-made, fresh-tasting, first-class等，以及使用一些表示赞美的形容词，如well，clean，white，real，fresh，natural，big，great，bright，slim，soft，wholesome，improved等，另外，广告为了产生一种幽默和诙谐的效果，有时故意使用一些非正式的语言，有的甚至使用了大量的俚语和非正式的词汇或创新词等。

为了让读者对所宣传的产品有一个良好的印象，形容词和副词的比较级、最高级也常常在广告语篇中出现,如best, better, milder, 等。

iPhone6[ Bigger than bigger ]岂止于大2. 句式特点商务广告中句子长度一般都很短，结构简单，复合句少，并且大量使用省略句、祈使句、分离句和并列结构。

为了使广告更简洁明快，广告中使用最多的是祈使句和省略句。

广告的分离句是利用句号、破折号等将句子分隔成更短的结构。

并列结构短促有力，易于理解，因而商务广告中并列结构使用频繁。

此外，商务广告还常借用谚语、成语和名言警句，这些都是日常生活中流传的一些固定佳句。