高三英语《Getting the MessageWriting》学案牛津版

高三英语备课组主备: 陈小燕一、Teaching aims.ⅠImportant words.convey, advise, consideration, charge, blame, mislead, annoy, accuse, associate, appeal, figure, profit, illegal, target, nutritional, promotion, attach, discount, context.ⅡImportant expressions.make a l ist of, compare… with…, take … into consideration, in charge of, be responsible for, be to blame, make notes of, be upset about, hand in hand, make informed choices about, accuse … of, associate … with, get across, appeal to, a variety of, look out for, keep an eye out for, at the best price, distinguish between… and …, with the purpose of, by the side of, refer to, make sense, appeal to/for, profit by/from, attach to…, be aware of…, distinguish between…, think twice.Ⅲ Important sentences.1. By introducing a brand name to potential customers, and by associating the product with the customer’s needs, companies are able to influence the choices (customers make).2. Since an increase in sales means an increase in production, the price may be reduced.3. Truthful ads provide good information that helps customers to decide whether they want or need the advertised product.4. Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.5. Not all ads are used to promote a product or to increase a company’s profits.6. A good ad often uses words to which people attach positive meanings.二、Teaching procedures.Period Ⅰ Word Study1. convey a.) To take or carry from one place to another; transport. 运送；运输b.)To communicate or make known; impart通知；通报；传达The truck conveyed machinery across the country. 这辆卡车在全国各地运送机器。

2019-2020年高考英语 unit 5 Getting the message复习教案新人教版A teaching planTeaching aims:1. To improve the students’ abilities of skimming, scanning through readingactivities.2. To get the students to learn some knowledge about advertising.3. To get the students to develop critical thinking about ads around us. Teaching important points:How to evaluate advertising and advertisements.Teaching difficult points:The definition, principle and functions of advertising.Teaching methods:1. Skimming method;2. Task- based method;3. Discussion method.Teaching aids:A multimedia course.Teaching procedures:Step 1. GreetingsThe purpose of this process is to organize the students to be ready for class quickly. Step 2. PresentationThis activity is designed to help the students have a better understanding of ads, so that they may feel easy to understand the meaning of the text.With the development of market economy, ads have bee an important feature in TV, radio and newspaper industry. Do you depend on ads? Do you think they are good for people? What are their functions? And what attitude should we have towards advertising and advertisements? Today let’s learn the whole text of ADVERTISING.Step 3. Fast reading1. Scan the text and answer the following questions.This step is designed to train the students to find the related answers of some questions quickly.1) Where can we find ads?Answer: We can find ads almost everywhere.2) Do people react to ads in the same way?Answer: No, they don’t.3). Are all the advertisements helpful to people?No, they aren’t.2. Skim the text and try to find the topic sentence of each paragraph.The purpose of this activity is to help the students know how advertising isillustrated in the text.The topic sentence is used to summarize the main idea of the paragraph or the whole passage. It usually falls at the beginning or end of the paragraph. So when we read a passage , we’d better pay more attention to the first pa ragraph or the first sentence. In this text, topic sentence can be found in most paragraphs.Para. 1. Ads can be found almost everywhere.Para. 2. People react to the advertisements in different ways.Para. 3. The basic principle of advertisements is to in fluence customers’ choices.Para. 4. Ads help panies and customers in a variety of ways.Para. 5. The most important function of advertising is to introduce new products.Para. 6. Governments and other organisations use ads to make people aware of government policies and social problems.Para. 7. Customers should be careful of illegal ads.Para. 8. Customers should learn to protect themselves from false ads and make smart choices.Step 4. Careful readingThis step is designed to get the students to read the text carefully to find out more details about the whole text.Listen and tell whether the following statements are true or false.After listening, divide the students into four groups and then have discussion. Then have a petition.1. The development of radio, television and other media has not gone hand in hand with the development of advertising. F2. People respond to ads in different ways. T3. panies use ads to influence customers by introducing a brand name to potential customers. T4. Frequent advertising increases the product sales and increases the productprice. F5. All ads are used to promote a product or to increase a pany’s sales. F6. Some non-profit organizations use the advertising techniques to spreadknowledge, change attitudes and improve society. T7. People should not believe what an ad says as it may have some hiddeninformation. T8. We should be careful and distinguish between fiction and facts when we readads. TAnswer the following questions.Divide the students into four groups and let them discuss the questions Then ask two pairs to the front, one acting as an interviewer, the other interviewee. That is to say, one asks, the other answers.1. How do people react to ads?Some people find ads useful and entertaining; Others think that they are annoying.2. How do ads help consumers and panies?Ads can make the panies increase product sales which may lead to the reducing of the price, and it can also help the customers choose among all available products.3. In what ways do ads introduce new products?Truthful ads provide good information that customers need; By explaining thefeatures, functions and costs of a product or service, ads also allow customers to pare prices and quality; Armed with facts and figures, customers are better to deal with some arguments given by a salesman or saleswoman.4. Why are all ads not used to promote a product or to increase a p any’sprofit?Because some ads aim to spread knowledge, change attitudes and improve society.5. How can we protect ourselves from misleading ads?We should be careful when reading ads, distinguish between fiction and facts and make smart choices.Step 5. DiscussionThis step is to train the students to express their own attitudes towards ads. The students are encouraged to critical on ads.Give the students some minutes to discuss.1. What’s your attitude towards advertisements in our life?A.1. Provide information about the latest products.2. Increase product sales.3. Reduce the prices of products.……B.1. Mislead customers or cheat them of money.2. Give false information.3. Take too much time or space on TV.……2. How to find information that may not be truthful in an ad?1. We should always keep an eye out for “hidden information”.2. Look at small print or colours.3. See the pictures are true or false.4. Learn to analyse ads.Step 6. WritingThis step is to train the students writing ability.Make up an ad for our school. The ad should be catchy and convey a positive message or idea.Step 7. ConcludingThis step is to summarize the main content learned in this class.Today we’ve learned the whole text of advertising. In this class, we’ve learned how advertising works and how ads affect panies and customers. We’ve also learned we should be careful when reading ads.Step 8. HomeworkThis step is to get the students to go over the material learned in this class and strengthen their basic abilities.1. Read the text again and again till fluently.2. Finish making up an ad for our school.。

高三英语教案 Unit 5 Getting the message (含知识点讲解)I.词组.take…intoconsideration考虑到……plainabout…向某人抱怨……3.makeacomplaint提出投诉4.incharge（of）主管，看管，掌管inthechargeof……在……的主管之下takecharge（of）掌管，负责，（物）不受控制atone’sowncharge自费freeofcharge免费5.weightlossproducts减肥产品6.loseweight减肥7.beangrywithsb.aboutsth.因某事生某人的气8.beupsetabout/by/oversth.因……而感到烦恼9.betoblame该受责备，应承担责任0.overtheradio通过无线电1.ahighlydevelopedindustry高度发达的产业2.gowith与…同行，与…相配，3.handinhand手拉手，同步地，4.makeinformedchoices做出明智的选择5.accusesb.ofsth.因……而控告某人6.associate…with…把……和联系起来beassociatedwith与……有关，与……有瓜葛7.get…across通过…，使……被理解rgeamountsof…大量的19.appealtosb.吸引某人appealtosb.todosth呼吁某人做……appealfor恳求，呼吁20.avarietyof多种的21.againandagain再三地，反复地22.makesb.awareofsth.让某人明白……23.allowsb.todosth.允许某人做……24.armsb.withsth.用……来武装自己25.dealwith处理，解决（问题），和某人做生意，涉及，论及，探讨（某个主题），控制（感情问题）26.keepaneyefor留心27.withthepurposeof…目的是……28.pointout指出29.attractone’sattention吸引某人注意30.makesense讲得通，有意义makenosense毫无意义makesenseof弄懂……的意义31..attachto系;贴;固定;附着attachto/connectwith附着/联想attachimportanceto给予重视32.ataloss困惑33.profitby/from得益于34．thinktwice慎重考虑II.过程Period1NewwordsandexpressionsTeachingaimsanddemands: Tolearnsomewordsandexpressions.Tousethewordsandexpressionscorrectlyadvertisev_为---做广告__________advertisementn广告_[c]__________advertisingn广告业,广告__[U]__________advertisern广告__登广告的人__________advertiseasoap宣传肥皂_____________advertiseforanewsecretary登广告招聘新秘书_____________eg:Amysaw_____inalocalnewspaperateachingpostatahigh schoolclosetowhereshelived.AadvertisedBadvertisescadvertisingDadvertisementNowadays,somestarslike_____becausetheycan_____aloto fmoney.Aadvertisements;bringBadvertising;makectoadvertise; earnDmakingadvertisementsmake2considerv___________考虑干-----____________认为-------considerationn________consideringprep___考虑到_______eg你应该考虑到你的健康状况._youshouldtakethestateofyourhealthintoconsiderat ion______hehasonlyjuststarted,heknowsalotaboutit.AconsideringBconsideredcToconsiderconsiderationn.考虑[U][]Thatmatteris__underconsideration____那件事正在考虑之中。

Unit5Gettingthemessage教学设计Teaching design of Unit5 getting the messageUnit5Gettingthemessage教学设计前言：小泰温馨提醒，英语作为在许多国际组织或者会议上都是必需语言，几乎所有学校选择英语作为其主要或唯一的外语必修课。

英语教学涉及多种专业理论知识，包括语言学、第二语言习得、词汇学、句法学、文体学、语料库理论、认知心理学等内容。

本教案根据英语课程标准的要求和针对教学对象是高中生群体的特点，将教学诸要素有序安排，确定合适的教学方案的设想和计划、并以启迪发展学生智力为根本目的。

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unit 5 getting the messagei. 单元教学目标技能目标skill goals▲talk about advertising andadvertisements▲practise making complaints and expressing emotions ▲practise expressing and evaluating different views▲review the object complement▲write an advertisementii. 目标语言功能句式making complaints and expressing emotionshe’s to blame. that’s lovely / great / wonderful!what do you mean by doingso?does that surprise you?he shouldn’t have done it.is something worrying you?she blamed him for coming home late.it’s （quite） all right.how could you cheat your teacher?i’m pleased with your spoken english.why didn’t you tell me the truth?i wish i had never given it up.词汇1.四会词汇convey, advertise, advertiser, brand, consideration, charge, loss, blame, broadcast, post, react, annoy, annoying, accuse, associate, appeal, frequent, figure, salesman, saleswoman, profit, campaign, policy, spokesman, spokeswoman, illegal, target, nowadays, nephew, waitress, hostess, attach, discount, bonus2.认读词汇mislead, misleading, critic, ronaldo, tetsuya komuro, bait, bullet, nutritional, heroine, goddess, promotion, legend, slogan, catchy, context3.重点词组take ... into consideration, in charge （of）, hand in hand, get across, appeal to, keep an eye out for sb./sth., point out, make sense4.重点词汇advertise, charge, blame, react, accuse, figure, profit, attach, discount语法review the object complement1.some people find advertisements useful and entertaining.2.as my neighbor mr. white is a troublemaker, i have to keep myself away from him.3.the consumers’ club advises us to make informed choices by reading ads carefully.panies hope to see ads influence the behaviorof customers.panies spend a large amount of money employing advertisers.6.the un employs famous people to make its programmes known to the public.7.they appointed him head of the biology department.8.we found the room decorated with framed ads on the walls.重点句子1.you think the newspaper is to blame for this because ... p392.... has gone hand in hand with the development of advertising. p403.customers see so manyads every day that advertisers must ... to get their message across. p404.the best chance to reach customersis to appeal to their emotions. p405.it has been proven again and again that ... p406.firstof all, we should always keep an eye out for “hidden information”. p41iii. 教材分析和教材重组1.教材分析本单元的主题是“advertising and advertisements”，功能项目是“表示抱怨”、“表达喜怒哀乐”以及“表达、评价不同观点”，写作要点是尝试写一则广告。

Unit 5 Getting the message一词汇知识要点：1. advertise作“登广告”、“做广告”时，是不及物动词；表示“登广告征求或寻找某物或某人”时，通常与介词for连用。

eg. He advertised for his lost gold watch.他登广告寻找丢失的金表。

2. blame用作动词时，多及物。

意为“责备”、“责怪”、“埋怨”、“归罪于”，可与介词for或on连用。

eg. I don’t blame you; I bla me myself.我不怪你，我怪我自己。

3. accuse及物动词，意思是“控告”、“告发”、“指责”、“谴责”。

常与介词of连用，表示“控告某人某事”、“因……而指责某人”。

eg. The police accused him of theft.警察控告他偷窃。

4. bargain做抽象名词，意义为“交易”、“买卖合同”、“成交条件”；做具体名词时意义为“廉价货”、“便宜货”。

eg. The couple have made a bargain that the husband will do the shopping and the wife will do the cooking. 那对夫妇讲定了，丈夫买东西，妻子做饭。

5. in order of 按……顺序eg. The secretary listed the appointments in order of importance.秘书按照重要顺序把那些约会列了个单子。

6. take… into consideration 考虑到，顾及动词take的宾语一般位于take后面，但是如果宾语太长，为了平衡句子，或者是宾语有一个定语从句修饰，为了使先行词紧靠其定语从句，可以把宾语置于consideration后面。

eg. Your teachers will take your recent illness into consideration when they mark your exams.你的老师们在评定考试成绩时，会考虑你最近生病的情况的。

人教修订版英语高三上Unit 5 Getting the messageReading教案Teaching aims:1.Improve the students’ reading ability.2.Get the students to know about the advertisement and people’sattitude towards ads.3.Let the students learn to protect themselves from misleading ads.Teaching important points:1.Master the important words and phrases.2.Improve the students’ reading ability.3.Enable the students to understand the passage better.Teaching difficult points:1.How to help the students understand the reading material exactly.2.How to help the students finish the concerned exercises after reading.Teaching methods:1.Discussion method to talk about the advantages and disadvantages ofads.2.Fast-reading to help the students get the general idea of the passage.3.Careful reading to help the students get the detailed information aboutthe passage.4.Individual, pair or group work to make every student work in class.Teaching procedures:Step 1: Revision1.Check the homework.2.Get the students to show their own advertisements(this was left forthem the former period).(after showing)T: Which advertisement do you think is good? Why? Can you give your opinion?Step 2: Warming upT: With the development of market economy, advertisements have become a dominant feature in television, radio and newspaper industry. Ads are used to persuade us to buy things. They can be useful when we are trying to decide what we should buy. But some ads can be misleading when they give incorrect or false information.Are ads good or bad for people?Please make a list of advantages and disadvantages of ads. Work in pairs. You are given two minutes to prepare it.(two minutes later, collect the students’ answers on the blackboard) advantages: help to buy and sell goodswiden people’s knowledgemake people more experienceddisadvantages: always persuade people to buy their poorly made products give people some misinformationwaste people too much timeStep 3: Fast readingT: Today we’re going to read a passage about advertising. It will tell us the advantages and disadvantages of ads.Please read the passage as quickly as possible, and underline the advantages and disadvantages of ads mentioned in the text while reading, at the same time find out the main idea of each paragraph.(after reading, get the students to tell their answers)Para 1: Advertising is a highly developed industry.Para 2: People react to ads in different ways.Para 3: What is the basic principle of advertising?Para 4-6: Ads are helpful in many ways.Para 7: How can we spot bad ads?Para 8: We should take a critical attitude towards ads.Step 4: Careful readingT: Let’s read the paragraph carefully one by one a nd find out the following points(show on the screen)Para 1:1.Is the opinion about ads in this paragraph correct?2.Are the ads everywhere in your life?3.Where else can you find the ads?Para 2:1.How do people react to ads?2.W hat’s your opinion? Can you give some reasons?Para 3:1.What is the basic principle of advertising?2.How do you make a good ad?Para 4-6:1.How important are ads in today’s society?2.How do ads help companies and customers?3.What are good ads?Para 7:1.What are bad ads?2.Why should we keep an eye out for “hidden information” in ads? Para 8:1.How can we make use of good ads?2.How can we protect ourselves from false ads?3.How can we develop a critical attitude towards ads?Step 5: Listening and readingPlay the tape for the students to follow in a low voice, paying attention to their pronunciation and intonation. Then the students read the passage for a while aloud by themselves and try to understand the phrases learnt just now.Step 6: DiscussionT: Here are the two advertisements on Page 41. Work in pairs and analyse the ads. Talk about which of the techniques described in the reading areused to sell the product and which of the claims in the ads may not be truthful.I’ll give you three minutes to discuss them. Then I’ll ask some of you to talk about the ads.(Three minutes later, teacher asks the students to analyse the ads.)Step 7: SummaryT: in this class we’ve learned something about advertising. We’ve learned the advantages and disadvantages of ads, the basic principle of advertising and the effects on companies and customers. At the same time, we’ve learned some useful phrases. After class, try to make some sentences using these phrases.Step 8: Homework1.Prepare for the dictation (words & expressions)2.Write a brief introduction of advertisement.。

Unit 5 Getting the message(人教版高三英语上册教案教学设计)The First PeriodⅠ. Words and Expressions1. convey ---- To take or carry from one place to another; transport. 运送；运输---- T o communicate or make known; impart通知；通报；传达The truck conveyed machinery across the country. 这辆卡车在全国各地运送机器。

Wires convey electricity.金属线导电。

I will convey the information to him.我将把这消息通知他。

2. advertise ---- To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales. 做广告---- T o warn or notify告诫，告知The company advertised for a new secretary.公司登广告招聘一名新秘书。

We should advertise for someone to look after our children.我们该登个广告聘人来照管孩子们。

3. advertiser 广告商The report gives advertisers a new picture of women today.这份报告使广告商对今日妇女有了新的认识。

4. brand ---- A trademark identifying a product or a manufacturer商标；牌子；烙印What brand of soap do you like?你喜欢什么牌子的肥皂？（常与of连用）特殊类型his own brand of humor 他独特的幽默感These cattle have my brand on them. 这些牛身上都有我打的烙印。

领兑市安插阳光实验学校高三英语Unit 5 Getting the Message【同步信息】一. 本周教学内容：Unit 5 Getting the Message二. 、难点了解广告知识，能读懂英文广告的内涵。

复习非谓语动词用法。

三. 具体内容1. The development of radio, television and other media has gone hand in hand with the development of advertising.2. On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that …accuse sb. of …: say that sb. has done wrong, is guilty of sth. eg.He was accused of cheating.The accused was acquitted of the charge.3. By introducing a brand name to potential customers, and by associating the product with the customers’ need, …associate sb. /sth. with sb./sth.: join … together; connect … in one’s mindeg.Whisky is usually associated with Scotland.I don’t like you associating with such kind of people.associate oneself with sth.: declare or show that one is in agreement with sth.eg.I have never associated myself with your political idea.4. The best chance to reach customers is to appeal to their emotions.appeal to sb. for sth.: make an earnest request; be attractive or interesting to sb.eg.The police appealed to the crowd not to panic.The idea of camping has never appealed to me.5. There are many things we need to take into consideration before we buy an expensive product, …take sth. into consideration: take account of sth.; make allowanced for sth.eg.I always take fuel consumption into consideration when buying a car.6. Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.arm oneself/ sb. with sth.: supply or equip sb. with …eg.The salesgirl supplied the customers with the facts and figures of the products.【典型例题】[例1] It was that caused him to serve dinner an hour later than usual.A. we being lateB. our being lateC. we were too lateD. because we were late答案：B解析：本句话是个强调句，强调是句子的主语，being late是动名词时可做主语，动名词的主格往往以one’s或 one的宾格形式出现。

高三英语Unit 5 Getting the MessagePeriod 2 ReadingTeaching goals1. Target languagea．重点词汇broadcast，post，react，annoy，annoy，accuse，associate，appeal，frequent，figure，salesman，saleswoman，profit，campaign，policy，spokesman，spokeswoman，i11egal，targetb．重点短语hand in hand，react to，On the Other hand，associate…with，get across，appeal to，be aware of，look out for，keep an eye out forc．重点句式The development of radio, television and other media has gone hand in hand with…By introducing a brand name to potential customers, and by associating the product with the customers’ needs, companies are able to influence the choices customers make.The best chance to reach customers is to appeal to their emotions.First of all, we should always keep an eye out for “hidden information”.2．Ability goalsEnable the SS evaluate advertising and advertisements.3．Learning ability goalsHelp the students learn how to evaluate the advantages and disadvantages of ads and protect themselves from misleading ads.Teaching important pointsHOW to evaluate advertising and advertisements．Teaching difficult pointsThe definition, principle and functions of advertising.Teaching methods1．Skimming method；2．Task-based method；3．Discussion method．Teaching aidsA computer, a project and some pictures．Teaching proceduresStep 1 Lead-inT: Have you ever noticed we are living in a world of advertisements?1. Where can you find advertisements?<we can find different forms of ads in newspapers, magazines, over the radio, on TV, on the buses and so on. >2.Why do companies advertise?3.Do you watch advertisements on TV?4.Which are your favourite advertisements?Then would you like to know how to make an advertisement? What their functions are? Andwhat attitude should we have towards advertising and advertisements? Today let's come to ADVERTISING.Step 2 Pre-reading1. Work in pairs and fill in the chartThis part is to get the students prepared for the theme reading by listing advantages and disadvantages of ads.T: Now please look at Pre-reading, Part 1. Read the instructions and try to think up more creative ideas for this topic. Share it with your partners after you finish it.Step 31. Fast readingThis step is designed to train the students to scan the text to get the main idea.T: Please read the whole text quickly and find the main idea for each paragraph.Suggested answers:1.Ads are found almost everywhere.2.People react to advertisements in different ways.3.The basic principle of advertisements is to influence customers' choices.4.Ads help companies and customers in a variety of ways.5.The most important function of advertising is to introduce new products.ernments and other organizations use ads to make people aware of governmentpolicies and social problems.7.Customers should be careful of illegal ads.8.Customers should learn to protect themselves from false ads and make smart choices.2. Careful readingThis step is designed to get the students to read the text carefully to find out more details about the whole text.T: Now please read the text again and try to answer the following questions.1. Where can people advertise? Para 1…found everywhere…; have gone hand in hand with…2. How do people react to ads? Why do they have different reactions? Para 2find…; make informed choices by…; accuse…of…; mislead…by…3. Wha t’s the basic principle of advertising? How can companies do that? What’s the best chance to reach customers? Para 3by….and by…; influence…; spend…; appeal t o…why do advertisers often have to work hard to attract people's attention?Customers see so many ads every day and they have to get their message across to them.4. How do ads help companies and customers? Para 4increase…; reduce…; take… into consideration; make the right decisions5. What’s the most important function of advertising?In what way do ads introduce new products? Para 5introduce…; provide…; by… allow …to compare….;armed with…6. What do many governments make the most of ad campaigns to do? How about aid organizations? why are some well-known persons named as spokesmen or spokeswomen?What’s another function of advertising? Para 6make people aware…; name…as; spread… change…improve…7. How to spot a bad ad? What are "bait-and-switch" ads? Para 7keep an eye out for…8. How can we make good choices with ads? how can we protect ourselves from misleading ads? Para 8 analyze….; protect…from…<1. collect enough information2. ask others for advice3. resist the temptation4. keep the receipt or invoice5. contact local Consumers’Assoc.6. learn about ad tricks>We should be careful when reading ads, distinguish between fiction and facts and make smart choices.9.Why is advertising popular?Because advertising can help to promote a product or increase a company's profits.step 4 Post-reading1.Read the text carefully to grasp some important factsChoose the best answers to fill in the blanks:1>The word “advertising” means to make a product known to .A managers through broadcastB leaders by radiosC firms by printed noticesD people in various ways. (D)2>One advantage of advertising is that it helps .A increase product salesB make a product more expensiveC increase productionD reduce the costs of a product (A)3>Advertising is a highly developed .A informationB industryC tradeD science (B)4> The development of radio, television, cinema, magazines and newspapers has with the development of advertising.A followed upB gone hand in handC gone behindD taken place (B)5> The best chance to reach customers is to .A sell them the productB sell them what money can not buy: love, happiness and success.C appeal to their emotionsD reduce the price of the products. (C)2.Do some exercises and True or False.1>People react to advertisements in different ways.( )2>The basic principle of advertising is fairly difficult.( )3>Since an increase in sales means an increase in production, the price may be increased, too.( )4>Truthful ads provide good information that helps customers to decide whether they want orneed the advertised product.( )5>Perhaps the most important function of advertising is to increase a company’s profits. ( )6>By using the techniques developed by the advertising industry, governments and othernon-profit organizations can spread knowledge, change attitudes and improve society.( )7>All ads are not used to promote a product or to increase a company’s profits.( )Keys: T:1,4,6; F: 2,3,5,73. Fill in the blanksAdvertising is a highly developed industry. It has gone hand in hand with radio, television and other media.However, people react to ads in different ways. Defenders think ads are useful and helpful and help consumers make informed choices. But critics accuse companies of using ads to mislead us. Advertising influences customers' choices by introducing a brand name and associating products with customers' needs. There are so many ads for customers, so advertisers try to get their message across by appealing to their emotions.Ads help companies and customers in a variety of ways. They can help companies increase sales and reduce the prices. Meanwhile, they help customers choose among all the available products. In fact, truthful ads provide good information, and help customers compare features, functions and costs. Some governments name their spokesman or spokeswoman to make people aware of their social problems and policies.Customers should protect themselves by keeping an eye out for bad ads, distinguishing between fiction and facts and making good choices.Step 5 DiscussionNext, we are going to make analysis of two ads on P 41. Read the ads carefully and answer the questions above them.Help:1. Divide the class into four groups or more.2. Each student tries to work out his or her answers first.3. Check the answers with the other group members.4. Collect answers from the class and make final decisions.T: Which of the techniques described in the reading passage are used to sell the product?Sa: I think the ad on the left provides accurate information and helps consumers make correct choices. But the one on the right is trying to mislead us by giving false or incorrect information. T: Thank you. Then which of the claims in the ads may not be truthful?Sb: I think the ad on the right may not be truthful. It says BIGBRAIN is the only nutrition supplement that has been proved to improve a child's performance in school. I don't think the word "only" is properly used. Besides, it says 9 out of 10 mothers choose BIGBRAIN. That can't be true. So I think such ads shall be unpopular with customers. It does no good to the company. Debate:Suppose you are interested in watching ads on TV, while your parents often blame you for doing so. Have a debate with your parents. Each should offer enough reasons.Homework1. Please go over the new words and expressions you just learnt after class2. Preview the new lesson3. Preview LANGUAGE STUDY after class.Added1.Slogans for Advertisements1.Time always follows me.时间因我而存在（罗西尼表）2.I’m lo ving it. (麦当劳）3.Feel the new space. 感受新境界（三星电子）4.Intelligence everywhere.智慧演绎，无处不在（摩托罗拉手机）5.Obey your thirst. 服从你的渴望（雪碧）6.Ask for more. 渴望无限（百事流行鞋）7.The taste is great. 味道好极了。