第1章单元测试1、Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?答案：Implementation2、In “the Age of the Customer” experience design matters greatly, because shoppers have , according to Manish Madhvani.答案：endless choice3、Research shows that for people to be regularly and productively creative, they need to let ideas , so as to give their unconscious mind a chance to keep working on the problem.答案：incubate4、Don Norman believes that the best approach to usability design is _.答案：Lord Byron5、A “wow” experience always _, according to Michael Hyatt.答案：第一空： A6、Creativity is hard work, and that is because it is 85% innate talent.答案：错7、People who are curious about other people develop this skill: .答案：emotional intelligence8、In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to come up with novel and feasible ideas: .答案：Creativity, Curiosity, Connections第2章单元测试1、“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe?答案：Empathic design.2、Why did Nespresso do field testing in shopping malls and hair salons?答案：Goal was to design solution that appealed to women consumers.3、Coursera online learning and Netflix online media streaming both offer consumers .答案：deep personalization4、When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for .答案：belonging5、Today, using empathy to drive innovation gives organizations a competitive advantage, because .答案：few businesses are hiring specifically for emotional intelligence skills6、When developing a new offering, “user perspective taking” involves .答案：understanding consumer expectations including their unmet needs7、The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.答案：错8、When an inventor becomes so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project.答案：对第3章单元测试1、We can spot likely future trends by .答案：paying close attention to today’s most popular products and services2、Cultural trends can be triggered by the emergence of a new technology such as virtual reality, 3D printing, the Internet of Things, or artificial intelligence.答案：对3、To decide if what you are observing is a trend or just a fad, consider whether .答案：it is causing people to change their behavior4、When curators are involved in maintaining a collection of artifacts or ideas, they will ___ it.答案：prune5、“Before you can think out of the box, you have to start with a box,” writes Twyla Tharp. What creative process is she describing?答案：Curation.6、“Problem finding does not come easily to many people,” advises Min Basadur. Why is this?答案：We quickly adapt to problems and then fail to notice them.7、is the first step in problem-finding.答案：Questioning8、These are some examples of wicked problems: pollution, poverty, personal wellness.答案：对第4章单元测试1、When management seeks to closely control what innovative employees do, which of the following is the likely result?答案：Experimental and creative thinking will be stifled and stuffed out.2、is another word for divergent thinking.答案：Brainstorming3、When engaging in divergent thinking, it is best practice to seek unusual ideas — the more strange, and wild, the better.答案：对4、Mind mapping helps design thinkers to .答案：realize assumptions and spot patterns5、Affinity diagrams are used to .答案：sort information according to category or theme6、As the conceptual economy dawns, businesses need to hire people who .答案：All of the above.7、Everyone is capable of “small C creativity” and it can be learned and enhanced with practice.答案：对8、Research by Gallup showed that many people are actively disengaged and work and would willingly switch jobs, and even take a pay cut, if they could find a position that allowed them to .答案：be more creative第5章单元测试1、When prototyping products, generally a mockup will be of higher-fidelity thana wireframe.答案：对2、When staging social interactions as part of prototyping services, it is integral that you hire actors or persuade friends to role-play as service staff.答案：错3、Why should designers never go to a meeting without a prototype?答案：A prototype encourages people to engage with your idea.4、As Laura Bu sche reminds us, the word “prototype” means .答案：first impression5、Nine times out of ten, prototyping with paper, scissors, and glue is the way to go if you want people to support your idea.答案：错6、What is the Wizard of Oz effect?答案：Simulated functionality of a prototype.7、As experts at the Nielsen Norman Group explain, there is a risk that a low-fidelity prototype may confuse test users because .答案：they may not understand what it is, or how it works8、What is a pretotype?答案：Low fidelity model used in quick test experiments.第6章单元测试1、Best practice for user testing? Start the testing during the very first week of your project.答案：对2、For an impromptu prototype usability test, recruiting 3-5 users is sufficient to provide actionable feedback.答案：对3、Asking a test user, “Who might want to use this service?” is not advised because it is a leading question.答案：错4、What is a remote usability test?答案：Testing that is conducted online rather than in-person.5、As Tim Brown of IDEO explains, to a design thinker user behaviors are never right or wrong, but they are always .答案：meaningful6、According to the UX experts at the Nielsen Norman Group, a product’s success depends on .答案：user perceptions7、Guerrilla usability testing always uses .答案：think-aloud-protocol8、If you recruit users for testing via social media platforms, think carefully about the ___ of each online channel.答案：different demographics第7章单元测试1、What is the benefit of a timeboxed approach to innovation, such as a design sprint?答案：No time to be a perfectionist.2、Research visualizations such as personas, journey maps, and mockups can do double duty as prototypes to communicate your idea to stakeholders.答案：对3、Design sprints are best suited to this economic sector: .答案：Actually they can, and are used in any sector.4、The concept of the Design Sprint was popularized by ___, with the tagline “5 day s from problem to solution!”答案：Google第一章1、Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?A:ImplementationB:InspirationC:InvestigationD:Ideastorming正确答案：Implementation2、In “the Age of the Customer” experience design matters greatly, because shoppers have , according to Manish Madhvani.A:endless choiceB:joy and delightC:more friendsD:new ideas正确答案：endless choice3、Research shows that for people to be regularly and productively creative, they need to let ideas , so as to give their unconscious mind a chance to keep working on the problem.A:personifyB:evaporateC:incubateD:metamorphose正确答案：incubate4、Don Norman believes that the best approach to usability design is _.A:multidisciplinaryB:virtualC:gamifiedD:luxurious正确答案：multidisciplinary5、A “wow” experience always _, according to Michael Hyatt.A:competes on priceB:exceeds all expectationsC:has cultural relevanceD:makes brands world class正确答案：exceeds all expectations6、Creativity is hard work, and that is because it is 85% innate talent.A:对B:错正确答案：错7、People who are curious about other people develop this skill: .A:synchronicityB:serendipityC:emotional intelligenceD:empathic intuition正确答案：emotional intelligence8、In the research on entrepreneurial innovation, these 3 C’s a re linked to the ability to come up with novel and feasible ideas: .A:Communication, Creativity, ConnectivityB:Curiosity, Commerce, CommunityC:Creativity, Curiosity, ConnectionsD:Community, Curation, Creativity正确答案：Creativity, Curiosity, Connections第二章1、“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe?A:Empathic design.B:Impulse purchases.C:Social networking.D:Serendipity.正确答案：Empathic design.2、Why did Nespresso do field testing in shopping malls and hair salons?A:Most high-end cafes do not serve espresso in pods.B:Goal was to design solution that appealed to women consumers.C:Journey maps show most coffee is consumed in these spaces.D:Beauty and fashion are important parts of the coffee experience.正确答案：Goal was to design solution that appealed to women consumers.3、Coursera online learning and Netflix online media streaming both offer consumers .A:multimodal engagementB:deep personalizationC:earned mediaD:WOW experience正确答案：deep personalization4、When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for .A:safetyB:accomplishmentC:noveltyD:belonging正确答案：belonging5、Today, using empathy to drive innovation gives organizations a competitive advantage, because .A:it is easy to fool consumers with kindnessB:few businesses are hiring specifically for emotional intelligence skillsC:there is no research to prove that empathy makes good business senseD:feeling sorry for customers is always a good idea正确答案：few businesses are hiring specifically for emotional intelligence skills6、When developing a new offering, “user perspective taking” involves .A:taking users out for lunch or dinner to ask them how they are feelingB:stacking and bundling solutions to cover all possible problem basesC:identifying which celebrities are most popular for the target audienceD:understanding consumer expectations including their unmet needs正确答案：understanding consumer expectations including their unmet needs7、The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.A:对B:错正确答案：错8、When an inventor becomes so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project.A:对B:错正确答案：对第三章1、We can spot likely future trends by .A:developing multiperspectivity skillsB:examining the research literature and scientific evidenceC:paying close attention to today’s most popular products and servicesD:asking children about their pain points and purchase preferences正确答案：2、Cultural trends can be triggered by the emergence of a new technology such as virtual reality, 3D printing, the Internet of Things, or artificial intelligence.A:对B:错正确答案：3、To decide if what you are observing is a trend or just a fad, consider whether .A:celebrities are endorsing itB:it is causing people to change their behaviorC:it appeals to both toddlers and seniorsD:it is truly novel and original正确答案：4、When curators are involved in maintaining a collection of artifacts or ideas, they will ___ it.A:pruneB:advertiseC:loveD:sell正确答案：5、“Before you can think out of the box, you have to start with a box,” writes Twyla Tharp. What creative process is she describing?A:Communication.B:Connected consumption.C:Cultural relevance.D:Curation.正确答案：6、“Problem finding does not come easily to many people,” advises Min Basadur. Why is this?A:People move through life without noticing the little things.B:We quickly adapt to problems and then fail to notice them.C:Most people must stay focused on work, family, and health.D:There are actually very few problems in the world.正确答案：7、 is the first step in problem-finding.A:IncubationB:CurationC:ShadowingD:Questioning正确答案：8、These are some examples of wicked problems: pollution, poverty, personal wellness.A:对B:错正确答案：第四章1、When management seeks to closely control what innovative employees do, which of the following is the likely result?A:More feasible ideas are produced with true product-solution fit.B:New supports for creative innovation are developed across the organization.C:Experimental and creative thinking will be stifled and stuffed out.D:Curious outsiders will seek to infiltrate and steal trade secrets.正确答案：2、 is another word for divergent thinking.A:CuratingB:InterviewingC:ShadowingD:Brainstorming正确答案：3、When engaging in divergent thinking, it is best practice to seek unusual ideas— the more strange, and wild, the better.A:对B:错正确答案：4、Mind mapping helps design thinkers to .A:realize assumptions and spot patternsB:make data-driven decisionsC:solve wicked problems once and for allD:All of the above.正确答案：5、Affinity diagrams are used to .A:analyze the feasibility of a proposed solutionB:poll stakeholders to determine their motivationsC:observe potential future users in their natural environmentD:sort information according to category or theme正确答案：6、As the conceptual economy dawns, businesses need to hire people who . A:think logically and understand linear thinkingB:have artistic vision and creative aptitudesC:are adaptable and tolerate ambiguityD:All of the above.正确答案：7、Everyone is capable of “small C creativity” and it can be learned and enhanced with practice.A:对B:错正确答案：8、Research by Gallup showed that many people are actively disengaged and work and would willingly switch jobs, and even take a pay cut, if they could find a position that allowed them to .A:bring their pets to the officeB:be more creativeC:learn on the jobD:take Fridays off正确答案：第五章1、When prototyping products, generally a mockup will be of higher-fidelity thana wireframe.A:对B:错正确答案：2、When staging social interactions as part of prototyping services, it is integral that you hire actors or persuade friends to role-play as service staff.A:对B:错正确答案：3、Why should designers never go to a meeting without a prototype?A:They need to maintain their creative reputation.B:A prototype encourages people to engage with your idea.C:Prototypes are a good way to craft something you love.D:Most pe ople don’t know how to prototype.正确答案：4、As Laura Busche reminds us, the word “prototype” means .A:low fidelityB:first impressionC:creative thinkingD:co-created solution正确答案：5、Nine times out of ten, prototyping with paper, scissors, and glue is the way to go if you want people to support your idea.A:对B:错正确答案：6、What is the Wizard of Oz effect?A:Fantasy fiction approach to innovation.B:Simulated functionality of a prototype.C:Design thinking for children.D:Business storytelling with a twist.正确答案：7、As experts at the Nielsen Norman Group explain, there is a risk that a low-fidelity prototype may confuse test users because .A:they will feel embarrassed for the amateurish designerB:they expected to have a product demo, not a testC:they may not understand what it is, or how it worksD:it may appear to be a finished product, so need need for feedback正确答案：8、What is a pretotype?A:Low fidelity model used in quick test experiments.B:Model of future product created with 3D printer.C:A facsimile of the real prototype.D:Construction built by users themselves.正确答案：第六章1、Best practice for user testing? Start the testing during the very first week of your project.A:对B:错正确答案：2、For an impromptu prototype usability test, recruiting 3-5 users is sufficient to provide actionable feedback.A:对B:错正确答案：3、Asking a test user, “Who might want to use this service?” is not advised because it is a leading question.A:对B:错正确答案：4、What is a remote usability test?A:Testing conducted at a location other than your home or office.B:Testing that is conducted online rather than in-person.C:Testing with people who are only remotely related to you.D:Testing of a far-fetched idea with a very low (remote) chance of success.正确答案：5、As Tim Brown of IDEO explains, to a design thinker user behaviors are never right or wrong, but they are always .A:personalB:meaningfulC:surprisingD:delightful正确答案：6、According to the UX experts at the Nielsen Norman Group, a product’s success depends on .A:low pricesB:the USPC:proximity marketingD:user perceptions正确答案：7、Guerrilla usability testing always uses .A:furry animalsB:double-blind methodC:think-aloud-protocolD:makerspaces正确答案：8、If you recruit users for testing via social media platforms, think carefully about the ___ of each online channel.A:cost of usingB:different demographicsC:aestheticsD:mobile privacy正确答案：第七章1、What is the benefit of a timeboxed approach to innovation, such as a design sprint?A:Employees appreciate firm schedules.B:No time to be a perfectionist.C:Get to know teammates intimately.D:Produces half-baked ideas.正确答案：2、Research visualizations such as personas, journey maps, and mockups can do doubleduty as prototypes to communicate your idea to stakeholders.A:对B:错正确答案：3、Design sprints are best suited to this economic sector: .A:education, specifically in college and universitiesB:entertainment industry including filmmakingC:engineering product and system designD:Actually they can, and are used in any sector.正确答案：4、The concept of the Design Sprint was popularized by ___, with the tagline “5 days from problem to solution!”A:AppleB:UberC:GoogleD:正确答案：5、If you are running out of time on a design sprint, which step is the best one to skip?A:User testing.B:Prototyping.C:Mapping UX.D:None of the above.。
