2019年雅思口语话题解析：Ads

英语作文Advertisement第一篇：英语作文 AdvertisementAdvertisement－广告请根据以下提示,以Advertisement为标题,写一篇120词左右的英语短文.1)广告成了人们生活中不可或缺的点缀有的广告走向极端你对广告的看法Possible version:AdvertisementAdvertisements appear everywhere in modern society.When you walk along the streets, you can see large boards with pretty girls smiling at you.You read newspapers, and see half of the pages covered with ads.You turn on TV, and you see commercial advertisements again.Whether you like it or not, advertisements fill your life.In order to attract more customers, advertisements will sometimes go to extremes.Advertisements use every possible means in producing their announcements.For example, to advertise a certain food, advertisers will employ an actor to sit at a table and eat up their seemingly delicious food product while they film him.Although advertisements enable you to make decisions quickly, sometimes they can cause lots of trouble.There are always many of them and they make you forget what you are sitting there for.用心爱心专心 1第二篇：初中英语作文Dating AdvertisementIf you pay attention, you will see many dating advertisement around yourself, for example, newspaper, TV, computer and so on.Do you think they are reliable? I don’t th ink so.I think the information on the dating advertisement is possible to be faked, because everyone can publish their own information and therequirement for the people they want to date.Sometimes, in order to attract more people, they will modify their information in an exaggerative way.As a result, in general, the people in the dating advertisement and reality are different, which always disappoint others.So, I don’t think dating advertisement is reliable.如果你留意的话，在你的周围你会看到很多征婚广告，例如，报纸，电视，电脑等。

雅思口语Part1答案：Advertisement广告1. Do you like advertisements on TV?Oh no, TV is a purgatory. The TV advertisements today appear to be not only boring but also disturbing. They interrupt in the midst of our enjoyment of a game or a film. Most of the advertisement materials are irritating and of course of low taste. The presentation is mostly awkward and obscene.绝不，电视简直就是炼狱。

现在电视上的广告变得不但仅是无聊了，而且还特别烦人。

这些广告往往在我们欣赏比赛或电影时候的中间跳进来。

绝大部分广告特别让人愤怒，当然品味还很低。

这些广告的描述又傻又低俗。

2. What kind of advertisement do you like the most?Word of mouth is hands down the BEST advertising. It's one of the most credible forms of advertising because every time people make a recommendation, they have nothing to gain but the appreciation of those who are listening.口碑绝对是的广告。

这是最可信的广告方式之一，因为每当人们对一个产品做出评价时，他们除了能得到听者的感谢外，得不到任何其他好处。

3. Why do you think there are so many advertisements now?Whether you do like them or not, whenever and whereverit's possible that you can meet them. For biz sellers, ad could be very helpful to promote their products. For acceptors, ads might show some latest information. To buy ornot to buy, to be fond of or not, all depend on your decisions.无论你是否喜欢广告，你都有可能随时随地遇到它们。

我的观点：Advertisements play a negative role in the society.（我是反方一辩）开篇陈词:Our opinion is广告以扩大市场和经济利益为目标,具有商业与文化的双重性质。

它通过各种方式诱导人内心深处的欲求,影响人的现实感受、生活方式甚至是生活态度。

由于商业利益同社会效益之间的矛盾,广告文化的影响,往往是弊大于利。

……Our opinion is that advertisements are designed to maximize the interest for companies, not for the society. They use various methods, some of them unethical or even immoral, to stimulate the desires deep inside of the consumers and influence their feelings, lifestyles, and attitudes. Advertisements are both commercial and cultural in nature. Due to the conflict between commercial interests and social effects, advertising does more harm than good to us as a whole. Below are a few examples.1. Many advertisements provide false information, more or less. They mislead us or, more seriously, trick us into buying things that are harmful to our health.For instance, there are many kinds of weigh-reducing drinks in the ads, withso-called experts or even movie stars telling consumers how good these products are. Many people bought them as a result. But there have been news reports that some of these products are found to have safety problems and even negative health effects, and consumers usually end up on the losing side--receiving no compensation at all.2. Many advertisements are biased and one-sided. The wording often exaggerates the benefits of the products, trying to make them look better than they actually are. They tell us everything about the products’ benefits but nothing about the potential risks and side effects.For example, MSG is used widely in China to make meals taste better. However, most people don’t know its side effects and therefore use too much of it. This could hurt their health in the long run.3. When we surf the internet, oftentimes an advertisement window pops up, which contains strong violence, sexuality, bad language, or even drug content! Such advertisement negatively affects the physical and mental health of internet users, especially teenagers like us.4. When we watch TV series or shows, there are always tons of advertisements injected here and there. Do you like them? I don’t, because they force you to watch unwanted stuffs and waste a lot of time.5. There are many advertisements written on or stuck to light poles, walls, grounds, and so on. They are not only an eyesore to passers-by, but also a hazard to our environment.In summary, we believe that advertisements play a negative role in the society overall.。

advertisingeffect雅思听力答案1.What is the main topic of the talk?A. How to analyze various types of advertisingB. How to develop products that people will likeC. How to use advertising successfullyD. How to satisfy customer demands正确答案: C2.According to the professor,what might be two results of NOT having a good advertising plan?A. Delays in the introduction of new productsB. The loss of customersC. Too much attention focused on one productD. The unnecessary spending of money正确答案: B D3.Why does the professor talk about teachers?A. To emphasize the advantages of marketing products to specific groups of peopleB. To illustrate how to select the most appropriate media for advertising a productC. To prove that it is not necessary to spend money on advertisementsD. To show how a poorly communicated message can ruin a business正确答案: B4.In the example about sports equipment, what does the professor imply about spending money on advertising?A. It is most effective just before holidays when people give giftsB. It may require quick decision makingC. It is a waste, since many consumers select products based on their previous experiencesD. It is better guided by good research than by good theories正确答案: D5.What is the professor's point when she talks about a soup shop?A. It is difficult to understand how some customers react to advertisingB. It is important to ensure the quality of a product before advertising itC. A poorly chosen advertising message can have negative consequencesD. Some businesses remain unsuccessful even when they focus on the four M's正确答案: C6.What does the professor mean when she says this:A. She is eager to share an amusing storyB. She made up the story she is about to tellC. She believes humor in advertising is importantD. She will tell a story about a popular celebrity.正确答案: A。

雅思口语新题part2话题配范文：广告关于广告类的雅思口语话题，考生们应该不会太陌生，作为生活中比较常见的话题，考生们在内容准备过程中，除了内容的陈述的逻辑性，还需要需要注意相关词汇搭配，语法的准确等等。

口语考验的是考生的英语综合运用能力，需要长期坚持训练，各位考生加油。

雅思口语新题part2话题配范文：广告雅思口语part2：Describe an advertisement you remember wellYou should say:Where you saw itWhat it was aboutWhat it was likeWhy you remember it wellPart 3Why do some people hate advertisements?Do people usually buy stuff after watching advertisements?Is music useful in advertising?What are the advantages of TV advertisements?雅思口语part2范文Well, I think in the present scenario, advertisement is the best tool for marketing. With the help of these advertisements, we know about the different types of products which are launched in the market.In fact, nowadays we are flooded with a lot of advertisement through t.v, newspaper, magazines, and billboards. Here I would like to talk about an advertisement that I saw on television approximately 5 years ago. This advertisement is about a soft drink ” Mountain dew”.In this ad, a young boy is trying to learn “parachute jumping”which is the most dangerous and adventurous sport in the world. In this ad, he is trying to jump from an aircraft with wearing a parachute. Firstly, he is feeling very scary and take his steps back. However, his friend motivates him to jump then he gathered all his courage as well as, confident. after getting a lot of confident, he drinks “mountain dew” and jump from an aircraft. Interestingly, he is lending safely in the end.I remember each and every scene of this ad because it broadcast repetitively in between daily soaps. Secondly, the model of this ad was Salman Khan who is my favorite actor. Apart from it, the tag line of this ad is quite attractive and fascinating. I remember this tag line “Dar ke aage jeet hain” which means ” fear brings victory”.On that time when I heard these lines the first time, I repeated it so many times because I feel relaxed and confident after sung those lines. I also believe that nothing is impossible in this world if we put or great effort then, we definitely achieve success. All in all, this advertisement gives a beautiful message and I remember it yet.雅思口语part3Why do some people hate advertisements?People feel overwhelmed, interrupted, and stalked by bad digital ads, but they don't really mind the good ones.Do people usually buy stuff after watching advertisements?An ad works if it is well targeted and solves a problem a user has.From what I know, it depends on the product that is being advertised on fb and if the niche/market is the type of market who will spend money. I have friends who have marketed supplements and have had zero luck through fb ads and success elsewhere but then on the flip side, I know people who havestarted selling really niche apparel products and have made a ton of sales through fb ads.Is music useful in advertising?Music in advertising affects the way viewers perceive the brand by different means and on different levels, and "can significantly effect the emotional response to television commercials.What are the advantages of TV advertisements? How about internet advertisements?Grabs attention. One of the biggest advantages of TV ads is the ability to call out to your potential customers right where they are.Combines sight and sound. TV ads are intrusive, capable of interrupting whatever else a viewer might be doing to watch and listen to your pitch.Fosters emotion and empathy.Reaches a wide, targeted audience.How about internet advertisements?Extremely low riskReduction in costs through automation and use of electronic mediaFaster response to both marketers and the end userIncreased ability to measure and collect dataOpens the possibility to a market of one through personalisationIncreased interactivityIncreased exposure of products and servicesBoundless universal accessibility雅思口语Part 2新题范文:喜爱的广告Describe an advertisement that you saw or heard or likedYou should say:Where you saw or heard itWhat kind of advertisement it wasWhat the content of the advertisement was (or, what product /service was advertised)and explain how you felt about this advertisement/ why you liked it.1-4月雅思口语新题part2范文之：喜爱的广告(advertisement) There are several types of advertisements that we see daily on TV, billboards, through the Internet, social networking sites, mobile applications, and mobile games. Many of them are very banal, full of marketing speech and kind of boring while others are average and their primary focus is to express the positive sides of a product to increase the sales. Finally, quite a few of them are creative, informative, humorous, fascinating and memorable.I usually do not like to watch advertisement between a movie/ TV programme and large commercial breaks are quite annoying to me. I personally think that the best way of advertising is using billboards, which can lead you to remember the brand name forever without actually annoying you.Well, the best advertisement I have ever seen that I still like for its uniqueness was on a highway in the United Arab Emirates and I really liked the idea of this advertisement. One day while passing the main road a big billboard caught my eyes. It was designed to look like the filtration zone of a cigarette which is commonly known as the cigarette butt. The large billboard was quite different in shape and it presented the message ‘Stop smoking even Marlboro' quite visibly.I stole a glance at the billboard and thought about themessage it conveyed. I actually did not think much and forgot about it. After an hour I found myself in front of a beach with a packet of Marlboro cigarette in my pocket. While I was lighting a cigarette, I was wondering why I bought a packet of Marlboro? It is usually not my brand! To my surprise, I realised that the advertisement that I saw on the road had an immense effect on my psychology unconsciously. I was convinced that the billboard had forced me to buy that brand unconsciously. I think it was the first time I realised how advertisements can target people's unconscious mind. Technically speaking this is the moment I realised that the best way to influence people's buying behaviour is to use their unconscious mind instead of trying to deliver marketing speeches. When I thought more to analyse the billboard advertising and its effect on me, I realised that the advertiser tried to use reverse advertising techniques by delivering the message that Marlboro is less dangerous and smokers who wish to quit smoking should try this. Possibly all smokers- from light smokers to heavy ones, wish a day without smoking though many of them do not try hard. Then the billboard advertisement was pretending as if they were broadcasting an important public safety message. Moreover, they used a fascinating design on the billboard that would actually grab anyone's attention. As you can see, they were quite successful as I still remember this advert very vividly and I like this advertisement due to the creative thinking of the maker.雅思口语part2范文广告Topic:Describe an advertisement you remember wellYou should say:Where you saw or heard itWhat kind of advertisement it wasWhat the contents of the advertisement wereand explain how you felt when you saw or heard this advertisement.Sample answer：Recently,I was browsing different kinds of information about travelling on the Internet. The one impressed me most was about a package tour to Thailand.The vivid pictures and the footage of the whole country really attracted me. I am fairly into this mysterious and its unique culture. Houses,streets and many relics are in excellent state of preservation.Moreover,Thailand is a religious country. Temples are one of historic interests that deserve you to visit. You can totally relax in this holy place and prey for God's blessing. It is definitely an appealing ad to me. Because I live in the modern city and I am fed up with the modernized environment and busy life. I want to experience a place full of culture and religion.Thailand is just the ideal place I would I like to go to. Immediately, I made a decision and I booked the package tour to Thailand on line. Then, I set out to prepare special trip with my family in the upcoming holiday. It would be a fantastic journey in my life.雅思口语part2语料精讲：你最近看的广告Part 2 话题精讲：Describe an advertisement you watched recentlyYou should say:Where and when you watched it?What type of advertisement it is?What it is about?How you felt about it and explain why?高分参考1.I'd like to talk about a brilliant commerical I watched recently.I watched it a couple of days ago at my parents' place.After supper,we sat on the couch,watching TV.It's more like a family tradtion.Once a week,I'd stop by their place to spend some time with them.That's when i watched it.2.It's the latest T oyota‘s commercial,which is specially made for the father's day.The main purpose is to promote its advanced safey device installed on its vehicles.Normally speaking,I'd change channel.You know,I'm not a guy who'd spend time on advertisments.But this one's an exception.It left me a deep impression.3.Now ,I'll tell you about it.The short film shows the daily life of a common Japanese family.The father does his best to take care of his daughter.He sends her to school everyday.No matter how busy he is, he never misses his daughter's birthdays and school events.Many years past,he's getting old. Many things have changed,his daughter gets married and becomes a mom herslef.But his love for her stays the same.4.The father's love touched the deepest place in my heart.It reminds me of those days i spent with my old man,who's done everything to give me a good life. When i was watching it,there're a a few times i almost cried.There's a sense of guilt in me.What i want to say is I should have done better to take care of him.Fortunately,it's not too late.He deserves everything the best.高分语料解析：I'd like to talk about a brilliant commerical i watched not so long ago:高分开头a couple of days ago:几天前(a couple of 美国人常用的词组)we sat on the couch,watching TV:(非谓语的使用有加分)It's the latest Toyota‘s commercial,which is specially madefor the father's day:(commercial 商业广告，加分词，后面的定语从句有加分。

剑桥雅思口语what do you think of online advertising 剑桥雅思口语考试中，对于“What do you think of online a dvertising”这个话题，可以从以下几个方面展开讨论：优点：
1.便利性：网络广告可以随时随地传递给受众，不受时间和地点的限制。

2.精准性：通过大数据和算法，网络广告能够更精确地定位目标受众，提高广告效果。

3.互动性：网络广告形式多样，可以通过互动方式吸引受众参与，提高用户参与度。

缺点：
1.隐私问题：网络广告需要收集大量用户信息，可能侵犯用户的隐私权。

2.虚假宣传：一些网络广告存在夸大宣传、虚假宣传等问题，影响用户对广告的信任度。

3.广告泛滥：过多的网络广告可能会影响用户的体验，甚至产生反感。

在讨论这个话题时，可以从个人角度出发，结合自己的经历和感受，阐述对网络广告的看法。

同时，也可以从社会角度出发，分析网络广告对社会的影响和价值。

最后，可以提出自己的建议和想法，比如加强网络广告的监管和管理，提高网络广告的质量和诚信度等。

Advertisement广告1. Do you like advertisements on TV?Oh no, TV is a purgatory. The TV advertisements today appear to be not only boring but also disturbing. They interrupt in the midst of our enjoyment of a game or a film. Most of the advertisement materials are irritating and of course of low taste. The presentation is mostly awkward and obscene.绝不，电视简直就是炼狱。

现在电视上的广告变得不仅仅是无聊了，而且还特别烦人。

这些广告往往在我们欣赏比赛或电影时候的中间跳进来。

大多数广告特别让人愤怒，当然品味还很低。

这些广告的描述又傻又低俗。

2. What kind of advertisement do you like the most?Word of mouth is hands down the BEST advertising. It's one of the most credible forms of advertising because every time people make a recommendation, they have nothing to gain but the appreciation of those who are listening.口碑绝对是最好的广告。

这是最可信的广告方式之一，因为每当人们对一个产品做出评价时，他们除了能得到听者的感谢外，得不到任何其他好处。

3. Why do you think there are so many advertisements now?Whether you do like them or not, whenever and wherever it's possible that you can meet them. For biz sellers, ad could be very helpful to promote their products. For acceptors, ads might show some latest information. To buy or not to buy, to be fond of or not, all depend on your decisions.无论你是否喜欢广告，你都有可能随时随地遇到它们。

Describe an advertisement that you think is successful.You should say:∙What is the advertisement?∙What the advertisement contains (the contents of this advertisement)∙What is the function (purpose) of this advertisement?∙What kinds of people would be (or, are) interested in (or attracted to) t his advertisementAnd explain why you this advertisement works well.1.本人主页任何雅思口语的相关文字及图片未经授权许可，禁止转载。

（北京新东方学校可随意转载，无须注明出处）2.PERMISSION IS NOT GRANTED to copy the contents ofthis blog and claim it as your own material.3.PERMISSION IS NOT GRANTED to publish any contentsfrom this site for commercial purposesCoca ColaWhat is advertised?Well, as far as I am concerned, it is a TV advertisement of Coca Cola broadc asted at the beginning of this century impressed me most, and also I treat it q uite successful.What the advertisement contains (the contents of this advertisement)In the ad, a young boy and his mother bring small gifts to an orphanage: the mother gives a rug and basket of food and the boy donates a bottle of Coca Cola. At the orphanage, the boy plays football with some of the orphans and makes friends with them. Later, after the breaking of the fast, the boy scamper s back to the orphanage to break fast—and share the Coca-Cola —with his ne w-found friends. The commercial ends with the words "Always in good spirit. Always Coca-Cola ''∙Orphanage：孤儿院∙donate：捐赠∙new-found friends：新交的朋友∙scampers back：跑回来What is the function (purpose) of this advertisement?Well, basically, like the simple story of charity chosen by the company of Coc a Cola, the interesting plot, such as the gorgeous friendship, is able to convey message, bring about publicity and get people to buy the product. In addition, always in good spirit, always Coca-Cola, the catchy slogan and logo can mak e sure your company and advertisement simply to be remembered.∙Charity：慈善∙plot：情节∙catchy：吸引人的∙slogan and logo：广告语和标志What kinds of people would be interested in this advertisement？Because of the ambitious goal of the advertisement, both the juvenile and the adult would like to buy it with interest. Consequently, the sales of Coca Cola rushed to high at a sudden.∙ambitious goal：远大的目标∙juvenile：少年And explain why this advertisement works wellCompared with other ads of soft drinks, Coca Cola showed their broad horizon of the world through the advertisement. They focus on such perspectives likethe humans, the natures as well as the sports match and the charity. The skills in terms of Coca Cola about advertising are really outstanding of its field.∙soft drinks：软饮料∙broad horizon：开阔的视野∙perspectives：视角其它素材Canon∙For the most of the ads, it is a common sense to attract your target co nsumers(目标消费者) to buy your products. 通过广告吸引目标消费者是共识。

ads 用法和例句Ads 是英文“advertisement”的缩写，意为广告。

在英语中，ads 是一个非常常见的词汇，它经常出现在各种媒体上，如电视、广播、报纸、杂志等。

本文将介绍 ads 的用法和例句，帮助读者更好地理解和使用这个词汇。

一、ads 的基本用法ads 是动词 advertise 的现在分词形式，可以作为名词和动词使用。

作为名词时，ads 可以表示“广告牌、广告、广告代理机构”等；作为动词时，ads 主要表示“发布广告”的意思。

1. 作为名词时，ads 的常见用法如下：(1) The shopwindow displayed a series of ads for fashionable clothing.商店橱窗展示了一系列时尚服装的广告。

(2) Ads for local attractions are placed in the tourist brochure.当地旅游景点的广告被放置在旅游手册中。

(3) The advertising agency is responsible for placing ads in various media.广告代理机构负责在各种媒体发布广告。

2. 作为动词时，ads 的常见用法如下：(1) We need to advertise our products to attract more customers.我们需要发布广告来吸引更多的客户。

(2) She has been working as a copywriter for the advertising agency for years.她多年来一直在广告代理机构担任文案撰写人员。

(3) We have placed ads in the newspaper to promote our product.我们已经通过在报纸上发布广告来宣传我们的产品。

二、其他用法和例句除了以上介绍的基本用法之外，ads 还有一些其他的用法和例句，如下：1. 表示“为……做广告”时，可以用到 ads。