当前位置：文档之家 › 电子商务英语 E-Commerce English PPT 课件

电子商务英语 E-Commerce English PPT 课件

  • 格式：ppt
  • 大小：412.50 KB
  • 文档页数：34

下载文档原格式

  / 34

合集下载

商务英语课程课件Unit15_E-Commerce

商务英语课程课件Unit15_E-Commerce

◆ Warm-up Practice
◆ Listening Task ◆ Speaking Task ◆ Reading Task ◆ Writing Task ◆ Follow-up Practice
We need to discuss some questions about what we are going to learn in this unit.
1）What abound on the Internet ? Good deals, convenience, and choice abound on the Internet. 2) Why do you use a browser that should comply with industry security standards? Because these standards scramble the purchase information you send over the Internet, helping to secure your transaction. 3) If you are not familiar with a company selling online, what should you do? You should ask for a paper catalog or brochure to get a better idea of their merchandise and services. Also, determine the company’s refund and return policies before you place your order. 4) What is suggested in establishing a password? Be creative and never give it to anyone. Avoid using a telephone number, birth date or a portion of your Social Security number. Instead, use a combination of numbers, letters and symbols. 5) What should you do after you place your order online? You should print a copy of your purchase order and confirmation number for your records after you place your order. 6) Before you sign up for the service of paying bills and checking your account status online, what should you do? You should evaluate how the company secures your financial and personal information.

电子商务英语概述ppt课件

电子商务英语概述ppt课件
online marketingtest transformation in business practice today is the emergence of the Internet and the World-Wide-Web interface. It has become a powerful medium for commerce and business transactions of all kinds. The terms e-business and e-commerce are sometimes used interchangeably, but the common difference is that ecommerce refers to financial transactions over the Web and e-business refers to all forms of transactions over the Web. The transforming power of this mode of business extends far beyond the obvious points of convenience for the customer and cost savings for the business. The most powerful implementations of ebusiness enable a complete restructuring of business models.
5
Some people find it useful to categorize electronic commerce by the types of entities participating in the transactions or business processes. The five general electronic commerce categories are business-toconsumer, business-to-business, business-to-processes, consumer-to-consumer, and business-to-government. The three categories that are most commonly used are:

电子商务讲解课件(英文)Lecture

电子商务讲解课件(英文)Lecture
Customer service
Effective channels for customers to get help and resolve issues.
03
E-commerce Businesses
Marketplace
Marketplace Amazon Alibaba eBay
A platform that brings together buyers and sellers to facilitate transactions.
A crowdfunding platform that allows individuals or groups to raise funds for personal causes or charitable
projects.
Airbnb
A peer to peer e-commerce platform that allows
01
02
03
起始阶段
20世纪90年代初，电子商 务出现，以静态网页展示 产品信息。
发展阶段
20世纪90年代末至21世 纪初，电子商务平台兴起 ，在线购物逐渐普及。
成熟阶段
21世纪中期至今，移动支 付、社交电商、跨境电商 等多元化模式涌现。
Types of E-commerce
01
02
03
04
B2B (Business-to-Business) ：企业与企业之间的电子商务
Bitcoin, Ethereum, etc., used for secure, decentralized transactions.
Delivery and Logistics
In-store pickup

电子商务英语课件 ppt

电子商务英语课件 ppt
单击此处添加正文，文字是您思想的提一一二三四五六七八九一二三四五六七八九一二三四五六七八九文，单击此处添加正文，文字是您思想的提炼，为了最终呈现发布的良好效果单击此4*25}
B2C e-commerce transactions are typically low volume, with high margins, and involve the exchange of goods and services that are tailored to the specific needs of consumers.
Data Privacy Policies
Policies that outline how an e-commerce business collects, uses, and shares customer data, ensuring compliance with privacy laws and regulations.
Security Measures
Measures taken to protect e-commerce systems from unauthorized access and malicious attacks, including firewalls, encryption, and regular security audits.
In the B2C model, businesses use e-commerce websites or mobile applications to market and sell their products to consumers.
C2C is a model where individuals sell goods and services directly to other individuals. It involves the buying and selling of used goods, collectibles, and services online.

电子商务Electronic Commerce(共10张PPT)

电子商务Electronic Commerce(共10张PPT)

SET網路流程
Payment Gateway (付款轉接站) http://www. hEtltepc:t/r/wonwicw.Wallet (電子錢包) E例le:亞ctr馬on遜ic向W出al版let社(電進子書錢包) htwtt/p~:c//nwywawng. /e_Commerce/ Bht2tpC:(//Bwuwswin.ess to Customer) Bht2tpB:(/B/wuwswin.ess to Business) tVwIS/~Acn&yaMnags/ete_rCCoamrdm提er出ce/ B2BC(Business to BCuussitnoemsesr)) BS2SCL(SBeucsuinresSsotockCeutssLtoamyer )) B2B(Business to Business) hStStpL:(/S/wewcwur.e Sockets Layer ) http://master.
參考資料
• .tw/~cnyang/e_Co mmerce/
• .tw/~m8756004/mispaper/e-comerce.htm
電子商務的類型
• B2B(Business to Business)
– 例:亞馬遜向出版社進書
• B2C(Business to Customer)
– 例:年代買球票
• C2C(Customer to Customer)
– 例:奇摩拍賣
電子商務的特點
• 減低交易成本 • 市場大 • 廣告
– Pull Push
• 安全性
解決之道!!
• SSL(Secure Sockets Layer )
– Netscape提出 – 防止網路封包被擷取

电子商务PPT课件

电子商务PPT课件

途径已多样化。除规模经济 外，还有差异经济、范围经 济、成长经济、实效经济等
经济衰退与经济高涨交替更迭 信息业和信息化带来了传统 工业经济的周期性波动
10.对通货膨胀与 事业率的影响
2021/4/13
存在菲利普斯曲线（通货膨胀与 90年代美国出现了在经济高
失业率此消彼长）
增长中低失业率和低通货膨
胀并存的新经济现象，证明
2021/4/13
中国电子商务发展史
Version 4.稳定期
Version 5.成熟期
2000-2009年，电子 商务逐渐以从传统 产业B2B为主体，标 志着电子商务已经 进入可持续性发展 的稳定期。
3G的蓬勃发展促 使全网全程的电 子商务V5时代成 型。
2021/4/13
分类情况
• B2B、B2C、C2C、B2M、M2C（即BMC ）、B2A（即B2G）、C2A（即C2G）、SNSEC(社交电子商务)、ABC模式等11类电子商务模式
反对竞争，主张垄断
提倡竞争与创新，垄断与竞 争交替出现
使用现代化的生产流水线，生产 采用电子通讯网络技术，生 标准化、规范化的有形实体产品 产数字产品。这种产品，固
定成本很高，但复制成本却 很低。可以根据客户的偏好 ，进行个性化、差异化生产
信息不对称产生委托——代理关 信息不对称的状况有改善 系
基本途径：规模经济
• 其对社会的影响，不亚于蒸汽机的发明给整个社会带来的影响。
2021/4/13
传统经济与网络经济的对比
传统经济
网络经济
1.定价依据 2.成本差别
价格=成本+利润+税收 对客户一视同仁，不搞价格 歧视
生产费用特别高
主要以需求方的规模来定价，采取 差别化定价或个性化定价，当市场 规模相当小时，则免费或低价。对 客户实行价格歧视

E—commerce 基础讲义 PPTppt课件

E—commerce 基础讲义 PPTppt课件
• EC is defined through these perspectives
– Communications – delivery of info and products over networks
– Commercial (trading) – buying and selling – Business process –virtual info exchange – Service – cut service costs and improve quality – Learning – Collaborative – Community
3
Research Interests
• M.Sc. in Computer Science • MBA in Electronic Business • PhD in MIS • Third year at LU
4
Overview of Electronic Commerce
Learning Objectives
electronic commerce (EC)
The process of buying, selling, or exchanging products, services, or information via computer networks
8
Electronic Commerce: Definitions and Concepts
9
Electronic Commerce: Definitions and Concepts
e-business
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization

Unit 16Electronic Commerce《外贸英语函电》PPT课件

Unit 16Electronic Commerce《外贸英语函电》PPT课件
provides access to an online global marketplace which operates on a
24 hour basis，with millions of customers and thousands of products
and services.It also provides companies with new，more cost effective
Unit 16
Electronic
Commerce
Text
A
The term electronic commerce is heard frequently in modern
society.It is one of the most common business terms in use
as we embark on the 21st century.So what exactly is Ecommerce? It tends to mean different things to different
to place an order along with delivery and payment details directly into the
merchants inventory system.The wine is then dispatched from the supplier's
warehouse and in theory is delivered to the consumer without delay.
information.The intranet is usually accessed through the

电子商务Ecommerce商务英语口语课件

电子商务Ecommerce商务英语口语课件
2020/7/3
Warm up exercise: How to buy online?
Step 2: You should see a selection of Lenovo Computers, choose one you like and click the link.
2020/7/3
Warm up exercise: How to buy online?
2020/7/3
What is Ecommerce？
Ecommerce is the business of buying and selling goods and services over the internet.
Talking: What kind of websites do you often visit?
电子商务ecommerce商务英语口语课件
授课老师： Yuvia
2020/7/3
Warm up exercise: How to buy online?
Step1 : Type the name of the product you want to buy into the search box of a online mall such as Jingdong. For example, Lenovo Computer.
2020/7/3
Warm up exercise: How to buy online?
Step : A new page will open that displays a summary of your order, complete with billing and delivery details. If all the details are correct, click Submit Order.

电子商务英语课件 (1)[61页]

电子商务英语课件 (1)[61页]

Although the Web has made online shopping possible for many businesses and individuals in a broader sense, electronic commerce has existed for many years. For more than 30 years, banks have been using electronic funds transfers (EFTs, also called wire transfers), which are electronic transmissions of account exchange information over private communications networks.
used in its broadest sense and includes all
business activities that use Internet technologies.
Internet technologies includes the Internet, the World Wide Web, and other technologies such as wireless transmissions on mobile telephone or personal digital assistants (PDAs).
1.2 The Development and Growth of Electronic Commerce 1.2 电子商务的发展
Over the thousands of years that people have engaged in commerce with one another, they have adopted the tools and technologies that became available. For example, the advent of sailing ships in ancient times opened new avenues of trade to buyers and sellers. Later innovations, such as the printing press, steam engine, and telephone, have each changed the way in which people conduct commerce activities. The Internet has changed the way people buy, sell, hire, and organize business activities in more ways and more rapidly than any other technology has in the history of business.

电子商务(全套英文版662页PPT课件)

电子商务(全套英文版662页PPT课件)
virtual (pure-play) organizations Organizations that conduct their business activities solely online
click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, usually as an additional marketing channel
consumers, and society. 10. List and describe the major limitations of EC.
2020/12/16
1-3
Electronic Commerce: Definitions and Concepts
electronic commerce (EC)
2020/12/16
1-4
Electronic Commerce: Definitions and Concepts
MAJOR EC CONCEPTS
Pure Versus Partial EC EC Organizations
brick-and-mortar (old economy) organizations Old-economy organizations (corporations) that perform their primary business offline, selling physical product
intranet An internal corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols

电子商务英语E-Commerce English unit 4

电子商务英语E-Commerce English unit 4

E-Commerce English
11
Text - Language Points
input n. something such as energy, money or information that is put into a system, organization or machine so that it can operate: I didn't have much input into the project (= The help I gave or work I did on it was small). The power input will come largely from hydroelectricity.
Messaih’s Credit Card
Which E-Commerce Payment Method to Choose
Task 1-5: Reading comprehension, Vocabulary, Translation, Discussion
5 Let’s write
Business Greeting Card
Explanations
归还,偿还额,退款 (指支票)被银行退票 电子支票 信用卡 借记卡 汇票，邮政汇票 银行本票 个人支票
E-Commerce English
8
Text - Language Points
virtual adj. 1 [before noun] almost a particular thing or quality: Ten years of incompetent government had brought about the virtual collapse of the country's economy. War in the region now looks like a virtual certainty.

电子商务讲解课件(英文)Lecture

电子商务讲解课件(英文)Lecture

电商将来会发展成什么样子？
新兴技术
AI、大数据、区块链等技术将在 电商中发挥重要作用。
增强现实
AR技术将允许顾பைடு நூலகம்通过手机或VR 眼镜检查产品，提高顾客决策的 科技化和趣味性。
可持续性
电商行业将更加关注社会和环境 可持续性，探索新的商业模式和 价值观。
总结
1 主要概念回顾
电子商务是通过互联网和计算机网络等技术手段实现的商务活动。它分为B2C、B2B、C2C、 移动电子商务和社交电商等类型。
4
移动电商
是通过移动设备上的应用程序进行电商活动。
5
社交电商
是通过社交媒体进行电商活动，例如推特促销和抖音小店。
如何建立电商网站？
网站设计
需要一个美观易用的网站，可 以吸引用户并提高销售量。
平台选择
需要权衡因素，如费用、易用 性、可扩展性、营销功能等， 才能选择适合自己的平台。
支付系统
需要一个安全而方便的支付系 统，以便顾客付款并完成购物。
电子商务讲解课件
欢迎来到电子商务讲解课件！在这里，我们将深入探究电子商务的定义、历 史、不同类型、网站设计、市场营销、履行与客户服务、未来挑战等。
什么是电子商务？
定义
电子商务（E-commerce）是指通过互联网和计算机网络等技术手段实现的商务活动。
历史
从20世纪90年代开始，电子商务就逐渐发展成为一个全球性的行业。到2021年，全球电子商 务零售额将达到4.9万亿美元。
如何进行电商履行与客户服务？
订单处理和运输
需要快速、高效地处理订单，并提供可靠和安 全的物流服务。
退换货
需要为顾客提供方便的退货和换货服务，以提 高客户满意度。

电子商务 ppt课件

电子商务 ppt课件
互联网金融
电子商务平台可以通过大数据、人工智能等技术，提供更加便捷、个性化的金融服务，如 P2P网络借贷、互联网基金等。
风险控制
电子商务平台可以通过数据分析和挖掘，进行风险评估和预警，保障金融交易的安全性和 稳定性。
电子商务在服务业的应用
在线教育
电子商务平台可以提供在 线教育服务，如网络课程 、在线培训等，满足学习 者的多样化学习需求。
电子商务的定义与特点
特点 高效性：电子商务能大幅提高商业运作效率。
便捷性：电子商务提供了更为便捷的交易方式。
电子商务的定义与特点
广泛性
电子商务可以面向全球范围内的消费者和企业。
低成本
电子商务可以降低交易成本。
电子商务的发展历程
01
02
03
第一阶段
1990年代初，以EDI（电 子数据交换）技术为基础 的电子商务开始兴起。
3. 精准的营销策略：美 团网通过大数据分析消 费者的购买行为，为消 费者推荐合适的商品或 服务，提高购买转化率 。
案例四：华为的跨境电商模式
总结词：华为作为一 家全球知名的科技企 业，其跨境电商模式 对全球贸易格局产生 了重要影响。
详细描述
1. “云+端”战略： 华为通过提供云计算 服务和终端设备（如 手机、电脑等），实 现了全球范围内的信 息交互和数据共享。
物流问题
电子商务的物流配送需要高效、准确、及时，以满足消费者的需求。然 而，在某些地区，由于地理、交通等因素，物流配送面临较大的挑战。
03
消费者权益保护
电子商务交易中，消费者权益保护是一个重要的问题。如何确保消费者
的权益不受侵害，以及如何处理消费者投诉和纠纷，是电子商务面临的
重要挑战。

电子商务英语-E-Commerce-English--课件-Unit12

电子商务英语-E-Commerce-English--课件-Unit12

Word study
critically [ 'kritikəli ]
adv. 紧要地，危急地
Good management is critically important.
完善的管理措施极其重要。
typography [ tai'pɔgrəfi ] n. 排版
Typography plays a very important role in the work. 排版在作品中起着非常重要的作用。
Text Analysis
Step 3 Create and manage content. Obviously, the Web site needs content — the text, images, sound and video that deliver the information that site visitors expect. Content may come from a variety of sources, but getting the right content in place, making it easy for viewers to find, delivering it effectively and managing content to be accurate and up to date are crucial to the success of the online business. (译文)The primary criteria that visitors evaluate the content of a Web site include relevance, timeliness, reliability, scope and usefulness.
  1. 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。

August 11, 2013
10
Text Analysis
The “glue” that hold the Web together is called hypertext and hyperlink. This feature allows Web pages to be linked so you can easily jump between them. On the Web, you navigate through pages of information based on what interests you at that particular moment, commonly known as browsing the Net. (译文)
academic interest 学术兴趣
August 11, 2013
21
Word Study
revolutionize vt. 使……发生剧变
Television has revolutionized news coverage. 电视使新闻覆盖面发生了剧变。
August 11, 2013
11
Text Analysis
Differences between the Internet and the World Wide Web Many people use the terms Internet and World Wide Web interchangeably, but in fact the two terms are not synonymous. The World Wide Web uses the HTTP [7] protocol, one of the languages spoken over the Internet, to transmit data. (译文) The Web is just one of the ways that information can be disseminated over the Internet. The Internet, not the Web, is also used for e-mail [8] , FTP [9] , newsgroup [10] and IM [11] . So the Web is just a portion of the Internet, albeit a large portion. The two terms should not be confused.
Unit 1 The Internet
August 11, 2013
1
Warm-up Background Information Word Study &Text Analysis The Key to Exercises
August 11, 2013
2
Warm-up:
Discuss the following questions with your classmates
August 11, 2013
5
Text Analysis
The Internet and the World Wide Web
The Internet The Internet is an open interconnection of networks that enables connected computers to communicate directly. (译文)
August 11, 2013
6
Text Analysis
The Internet has had a relatively brief, but explosive history so far.(译文) It grew out of an experiment begun in the 1960s by the US Department of Defense (DOD) [1]. The DOD created a computer network, which linked U.S. scientific and academic researchers. That network was ARPANET [2] , the forerunner of today’s Internet.
August 11, 2013 16
The Key to Exercises: Translation 2
2. (1) be based on a common addressing system
(2) a way of accessing information over the Internet (3) enter the address or URL of the Web site (4) send the data over the Internet (5) be used for e-mail, FTP, newsgroup and IM
August 11, 2013
14
The Key to Exercises: Vocabulary
A2 B3 C7 D1 E4 F5 G6
August 11, 2013
15
The Key to Exercises: Translation 1
1. (1) 迄今为止，互联网的历史相对较短，但发展速度 非常快。 (2) 它使得计算机和通信世界发生了前所未有的革命 性的变化。 (3) 互联网支持个人和组织间的全球合作、信息共享、 网络革新并使商业交易更加快速。 (4) 通过显示文本、图形、动画、声音、视频等，万 维网使人们拥有丰富多彩的通信方式。 (5) 万维网使用HTTP协议传输数据，而HTTP协议只 是互联网上使用协议的一种。
August 11, 2013
9
Text Analysis
How does the Web work? Let’s say you want to pay a visit to the Palace Museum [5] Web site. First you enter the address or URL [6] of the Web site in your Web browser. Then your browser requests the Web page from the Web server that hosts the Palace Museum Web site. (译文) The Web server sends the data over the Internet to your computer. Your browser interprets the data, displaying it on your computer screen.
August 11, 2013
19
Word Study
explosive adj. 激增的，迅速扩大的
an explosive increase 急剧增加
August 11, 2013
20
Word Study
academic adj. 学术的，理论的
an academic degree 学位
August 11, 2013
17
The Key to Exercises: Reading Material
1.B 2.A 3.C 4.A 5.D
August 11, 2013
18
Word Study
relatively adv. 相对地，相关地
Relatively speaking, it's a fine day today. 相对来说，今天天气很好。 She walks relatively fast for a child of three. 她作为三岁的孩子走得还比较快。
August 11, 2013
8
Text Analysis
The World Wide Web The World Wide Web [4], or simply Web, is a way of accessing information over the Internet. Once you spend time on the Web, you will feel there is no limit to what you can discover. The Web allows rich and diverse communication by displaying text, graphics, animation, sound and video. (译文)
(1)The Internet is an open interconnection of networks that enables connected computers to communicate directly. (2) The World Wide Web, or simply Web, is a way of accessing information over the Internet. (3) The World Wide Web uses the HTTP protocol, one of the languages spoken over the Internet, to transmit data. The Web is just one of the ways that information can be disseminated over the Internet. The Internet, not the Web, is also used for e-mail, FTP, newsgroup and IM.
August 11, 2013
7