EBS Vocabulary_9
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Unit 9 Products
Words and Expressions
1. brand preference 品牌偏好
2. brand loyalty 品牌忠诚(度)
3. brand-switcher 品牌转换者
4. product line = product range = product group 产品系列
5. credit facility信贷融资(项目)
6. after-sales service 售后服务
7. market various products under
individual brand names 以各自不同的品牌名将不同的产品投入市场
8. multi-brand strategy 多品牌战略
9. market segment 细分市场
10. fill shelf space in shops 填满商店
的货架空间
11. get some of the custom of
brand-switchers 得到一些品牌转换者的光顾
12. product mix 产品组合
13. product life cycle产品生命周期
14. market share 市场份额
15. market growth 市场成长
16. produce variations on existing
items 对现有品种进行改动
17. add additional items to cover
further market segments 增加额外的品种覆盖更多的细分市场
18. line-stretching 品种延伸
19. line-filling品种填补
20. move up-market or down-market 转向
(产品的)高档市场或低档市场
21. more profitable market segment 更
有利可图的细分市场
22. a company at the bottom of a range
一家排名最后的公司
23. produce quality products for the
high end 为市场高端生产高质量的产
品
24. compete in competitors’ niches 在竞
争对手的市场缝隙中竞争
25. utilize excess production capacity
利用过剩的生产能力
Economic Terms
1.product: anything that can be offered to a market to satisfy a need or want, including services, activities, people, places, organizations, and ideas, as well as physical objects offered for sale by retailers
2.brand: a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers
3.brand preference: the degree of brand loyalty in which a customer prefers one brand over competitive offerings
4.brand switching: a purchasing pattern characterized by a change from one brand to another
5.brand-switcher: a consumer who buys various competing products rather than being loyal to a particular brand
6.brand-loyalty: the willingness of a customer to keep buying the same named product or group of products
7.product line: a group of basically similar and related products made by the same company, differentiated only by such characteristics as color, style, or size
8.multi-brand strategy: sale of two or more competing brands by the same marketer
9.market segment: a group of customers who have common needs and will respond similarly to a marketing action
10.market segmentation: the division of potential buyers according to age, sex, lifestyle, income levels, etc with the aim of designing and
promoting goods and services to meet their specific needs
11.product mix: all product lines and categories offered for sale by an organization
12.product life cycle: the idea that sale of a product goes through four phases: introduction, when there is a gradual increase in sales; growth, when sales increase rapidly; maturity, when sales increase slowly; and decline, when sales fall
13.market share: the sales of a company expressed as a percentage of total sales in a given market
14.line-stretching: lengthening a product line by moving either
up-market or down-market
15.line-filling: increasing the product line by adding more items within the present range of the line
16.niche market: a small, specialized, but potentially profitable market segment, consisting of a group of potential customers with the same unique preference and interest whose potential demand is not met by any supply。