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Letter-1Dear Sirs, We recently attended the International Photographic Exhibition in Cairo and were impressed by the high quality, attractive design and reasonable prices of your cameras. Having since seen your full catalogue, we are convinced that there is a promising market for your products here in the Damascus. If you are not already represented here, we should be interested in acting as your sole agent. As leading importers and distributors of more than 20 years’ standing in the photographic trade, we have a good knowledge of the Damascus market. Through our sales organization, we have good contacts with the leading retailers. We handle several other agencies in non-computing lines and, if our proposal interests you, can supply first-class references from manufactures in Britain. We firmly believed that an agency for marketing your products in Damascus would be of considerable benefit to both of us, and we look forward to learning that you are interested in our proposal. Mr. Salim Abdulla, our Purchasing Director, will be in Birmingham during May and will be pleased to call you if we hear from you positively.Letter-2Thank you for your letter of 5th April and for your comments on our cameras. We are still a young company, but expanding rapidly. At present our overseas representation is confined to countries IN Western Europe, where our cameras are selling well. However, we are interested in the chance of developing our trade further a field. When your Mr. Salim Abdulla is in Birmingham, we should certainly like to meet him with a view to discussing your proposal further. If Mr. Abdulla will get in touch with me to arrange a meeting, I can also arrange him to look around our factory and see for himself the quality of the materials and workmanship put into our cameras.Letter-3Dear Sirs, We understood from our neighbors, Firma Karl Brandt, that you have conducted your past buying of hardware in the German market through Firma Neymeyer and Schmidt of Bremen, and that in view of the collapse of their business you now require a reliable agent to take their places. We are well-known to manufacturers of hardware in this country and believed we have the experience and connections necessary to meet your needs. We therefore would like to offer our services as your buying agent in Germany. Before transferring our business to Germany we had many years, can promise you unrivaled services in matters of prices, discounts and freights. As Firms Brandt has promised to write recommending us to you, we should like to summarize the terms w should be willing to accept if we acted for you: 1. We are to have complete freedom in placing orders. 2. All purchases to be made on your behalf and in your name. 3. All accounts to be passed to you for settlement direct with supplier. 4. Commission, as 5 per cent payable quarterly, to be allowed on CIF values of all shipments. 5. You will have full benefit of the very favorable terms we have arranged with the shipping companies, and of any special rates we may obtain for insurance. We hope you will accept our offer and look forward to receiving your decision very soon.Letter-4Letter-4 Amoy International Trading Co., Ltd. 1 Binhai Road, Xiamen, Fujian, China Tel: (5092) 500 0000 Fax: (0592) 500 0001 Postal Code: 361000 29 October, 20- The Nile Trading Co., Ltd. 256 Pyramids Street, Alexandria, Eypt Dear Sirs, We were pleased to learn from your letter of 22 October that you are willing to accept an agency for marketing our goods in Egypt. Set out below are the terms discussed and agreed with your Mr. Johnson when he called here earlier this month, but before drafting the formal agreement we should like you to confirm them. 1. The agency to operate as from 1 January 2005 for a period of 3 years, subject to renewal. 2. The agency to be a sole agency for marketing our goods in Egypt 3. No sales of competing products to be made in Egypt either on your own account or on account of any other firm or company. 4. All customers’ orders to be transmitted t o us immediately for supply direct.5. Credit terms not to be given or promised to any customers without our express consent.6. All the goods supplied to be invoiced by us direct to customers with copies to you.7. A commission of 5%, based on FOB value of all goods shipped to Egypt, whether on orders placed through you or not, payable at the end of each quarter.8. A special del credere commission of 2.5% to be added.9. Customers to settle their accounts with us direct, and a statement to be sent to you at the end of each month of all payments received by us. 10. All questions of difference arising under agreement to be referred to arbitration. I shall be glad if you will kindly confirm these terms. A formal agreement will then be drafted and copies sent for your signature.Letter-5Dear Sirs, We understand that you deal in stationery and related products, and would like to know if you are interested in marketing our products in your country on a commission basis. We are a large and old-established firm specializing in the manufacture of stationery of all kinds, and our products sell well in many parts of the world. The enclosed catalogue will show you the wide range of our products, for which enquires suggest a promising market for many of them waiting for development in your country. If you are interested in our proposal please let us know which of our products are most likely to appeal to your customers, and also terms for commission and other charges on which you would be willing to represent us. We should be grateful if you could give us some idea of the market prospects for our products and suggest ways in which we could help you to develop the market. We hope to hear favourably from you soon.Letter-6Dear Sirs,I read with interest your letter of 4th January enclosing a copy of your catalogue and inviting me to undertake the marketing of your products in New Zealand.Provided we can agree on terms and conditions, I shall be pleased to accept your offer.I already represent R. Mackenzie & Sons in office equipment. As my customer includes many of the principal dealers in New Zealand, I am sure they would provide a promising outlet for stationery and related products of the kind described in your catalogue.I expect to be in London during July and would like to take the opportunity to sidcuss arrangements with you in detail. In the meantime, I suggest the following terms and conditionsas the basis for a formal agreement:1. All goods supplied to be invoiced direct to buyers, with copies sent to me.2. Accounts to be made up and statements sent to me monthly, in duplicate, for distribution tobuyers.3. An agency commission of 2.5% to be payable on net amounts invoiced.4. A del credere commission of 2.5% in return for my guarantee of payments due on all accounts.As initial expenses of introducing your products are likely to be heavy, I feel it reasonable to be heavy, I feel it reasonable to suggest an agreement extending over at least 3 years, though this it is a matter we can discuss when we meet.I shall be glad to learn that you are in general agreement with these suggestions.Letter-7Dear Kennedy,We would like to request your consideration of some revision in our present rate of commission. The request may strike in our total commission.Marketing your goods has proved to be more difficult than could have been expected when we undertook to present you. Since then, German and American competitors have entered the market and firmly established themselves. Consequently, We have been able to maintain our position in the market only by enlarging our force of sales staff and increasing our expenditure on advertising. We are quite willing to incur the additional expense and even to increase it still further because we firmly believe that the required effort will result in increasing business. However, we do not feel we should be expected to bear the whole of the additional cost without some form of compensation. After carefully calculating the increase in our selling costs, we suggest an increase in the rate of commission by, say, 2%.You have always been considerate in your dealing with us and we know we can rely on you to consider our present request with understanding.Letter-8Dear Mr. Green, Thank you for your Letter-22nd June. We noted the unexpected problems presented by your competitors and appreciate the extra efforts you have made with such satisfactory results. We feel sure that, in the long run, the high quality of our goods and the very competitive prices at which they are offered will ensure steadily increasing sales despite the competition from other manufacturers. At the same time we realize that, in the short term, this competition must be met by more active advertising and agree that it would not be reasonable to expect you to bear the full cost. To increase commission would be difficult as our prices leave us with only a very small profit. Instead, we propose to allow you an advertising credits of ￡500 in the c urrent year towards your additional costs, this amount to be reviewed in 6 months’ time and adjusted according to circumstances. We hope you will be happy with this arrangement and look forward to you confirmation.。
Letter-1Dear Sirs, We recently attended the International Photographic Exhibition in Cairo and were impressed by the high quality, attractive design and reasonable prices of your cameras. Having since seen your full catalogue, we are convinced that there is a promising market for your products here in the Damascus. If you are not already represented here, we should be interested in acting as your sole agent. As leading importers and distributors of more than 20 years’ standing in the photographic trade, we have a good knowledge of the Damascus market. Through our sales organization, we have good contacts with the leading retailers. We handle several other agencies in non-computing lines and, if our proposal interests you, can supply first-class references from manufactures in Britain. We firmly believed that an agency for marketing your products in Damascus would be of considerable benefit to both of us, and we look forward to learning that you are interested in our proposal. Mr. Salim Abdulla, our Purchasing Director, will be in Birmingham during May and will be pleased to call you if we hear from you positively.Letter-2Thank you for your letter of 5th April and for your comments on our cameras. We are still a young company, but expanding rapidly. At present our overseas representation is confined to countries IN Western Europe, where our cameras are selling well. However, we are interested in the chance of developing our trade further a field. When your Mr. Salim Abdulla is in Birmingham, we should certainly like to meet him with a view to discussing your proposal further. If Mr. Abdulla will get in touch with me to arrange a meeting, I can also arrange him to look around our factory and see for himself the quality of the materials and workmanship put into our cameras.Letter-3Dear Sirs, We understood from our neighbors, Firma Karl Brandt, that you have conducted your past buying of hardware in the German market through Firma Neymeyer and Schmidt of Bremen, and that in view of the collapse of their business you now require a reliable agent to take their places. We are well-known to manufacturers of hardware in this country and believed we have the experience and connections necessary to meet your needs. We therefore would like to offer our services as your buying agent in Germany. Before transferring our business to Germany we had many years, can promise you unrivaled services in matters of prices, discounts and freights. As Firms Brandt has promised to write recommending us to you, we should like to summarize the terms w should be willing to accept if we acted for you: 1. We are to have complete freedom in placing orders. 2. All purchases to be made on your behalf and in your name. 3. All accounts to be passed to you for settlement direct with supplier. 4. Commission, as 5 per cent payable quarterly, to be allowed on CIF values of all shipments. 5. You will have full benefit of the very favorable terms we have arranged with the shipping companies, and of any special rates we may obtain for insurance. We hope you will accept our offer and look forward to receiving your decision very soon.Letter-4Letter-4 Amoy International Trading Co., Ltd. 1 Binhai Road, Xiamen, Fujian, China Tel: (5092) 500 0000 Fax: (0592) 500 0001 Postal Code: 361000 29 October, 20- The Nile Trading Co., Ltd. 256 Pyramids Street, Alexandria, Eypt Dear Sirs, We were pleased to learn from your letter of 22 October that you are willing to accept an agency for marketing our goods in Egypt. Set out below are the terms discussed and agreed with your Mr. Johnson when he called here earlier this month, but before drafting the formal agreement we should like you to confirm them. 1. The agency to operate as from 1 January 2005 for a period of 3 years, subject to renewal. 2. The agency to be a sole agency for marketing our goods in Egypt 3. No sales of competing products to be made in Egypt either on your own account or on account of any other firm or company. 4. All customers’ orders to be transmitted t o us immediately for supply direct.5. Credit terms not to be given or promised to any customers without our express consent.6. All the goods supplied to be invoiced by us direct to customers with copies to you.7. A commission of 5%, based on FOB value of all goods shipped to Egypt, whether on orders placed through you or not, payable at the end of each quarter.8. A special del credere commission of 2.5% to be added.9. Customers to settle their accounts with us direct, and a statement to be sent to you at the end of each month of all payments received by us. 10. All questions of difference arising under agreement to be referred to arbitration. I shall be glad if you will kindly confirm these terms. A formal agreement will then be drafted and copies sent for your signature.Letter-5Dear Sirs, We understand that you deal in stationery and related products, and would like to know if you are interested in marketing our products in your country on a commission basis. We are a large and old-established firm specializing in the manufacture of stationery of all kinds, and our products sell well in many parts of the world. The enclosed catalogue will show you the wide range of our products, for which enquires suggest a promising market for many of them waiting for development in your country. If you are interested in our proposal please let us know which of our products are most likely to appeal to your customers, and also terms for commission and other charges on which you would be willing to represent us. We should be grateful if you could give us some idea of the market prospects for our products and suggest ways in which we could help you to develop the market. We hope to hear favourably from you soon.Letter-6Dear Sirs,I read with interest your letter of 4th January enclosing a copy of your catalogue and inviting me to undertake the marketing of your products in New Zealand.Provided we can agree on terms and conditions, I shall be pleased to accept your offer.I already represent R. Mackenzie & Sons in office equipment. As my customer includes many of the principal dealers in New Zealand, I am sure they would provide a promising outlet for stationery and related products of the kind described in your catalogue.I expect to be in London during July and would like to take the opportunity to sidcuss arrangements with you in detail. In the meantime, I suggest the following terms and conditionsas the basis for a formal agreement:1. All goods supplied to be invoiced direct to buyers, with copies sent to me.2. Accounts to be made up and statements sent to me monthly, in duplicate, for distribution tobuyers.3. An agency commission of 2.5% to be payable on net amounts invoiced.4. A del credere commission of 2.5% in return for my guarantee of payments due on all accounts.As initial expenses of introducing your products are likely to be heavy, I feel it reasonable to be heavy, I feel it reasonable to suggest an agreement extending over at least 3 years, though this it is a matter we can discuss when we meet.I shall be glad to learn that you are in general agreement with these suggestions.Letter-7Dear Kennedy,We would like to request your consideration of some revision in our present rate of commission. The request may strike in our total commission.Marketing your goods has proved to be more difficult than could have been expected when we undertook to present you. Since then, German and American competitors have entered the market and firmly established themselves. Consequently, We have been able to maintain our position in the market only by enlarging our force of sales staff and increasing our expenditure on advertising. We are quite willing to incur the additional expense and even to increase it still further because we firmly believe that the required effort will result in increasing business. However, we do not feel we should be expected to bear the whole of the additional cost without some form of compensation. After carefully calculating the increase in our selling costs, we suggest an increase in the rate of commission by, say, 2%.You have always been considerate in your dealing with us and we know we can rely on you to consider our present request with understanding.Letter-8Dear Mr. Green, Thank you for your Letter-22nd June. We noted the unexpected problems presented by your competitors and appreciate the extra efforts you have made with such satisfactory results. We feel sure that, in the long run, the high quality of our goods and the very competitive prices at which they are offered will ensure steadily increasing sales despite the competition from other manufacturers. At the same time we realize that, in the short term, this competition must be met by more active advertising and agree that it would not be reasonable to expect you to bear the full cost. To increase commission would be difficult as our prices leave us with only a very small profit. Instead, we propose to allow you an advertising credits of ￡500 in the c urrent year towards your additional costs, this amount to be reviewed in 6 months’ time and adjusted according to circumstances. We hope you will be happy with this arrangement and look forward to you confirmation.。
