not too basic or sophisticated; relate to their experience, interests, knowledge, and values.
Everything a speaker says is filtered through a listener’s frame of reference;
The meaning of a message will never be exactly the same to a listener as to a speaker. Audience-centered:A public speaker must take great care to adapt the message to the particular audience being addressed. Do not assume that listeners will be interested in what you have to say; Understand their point of view as you prepare the speech; Work to get them invommunication Process :
Channel—the channel is the means by which a message is communicated.In
a public speaking class your channel is the most direct of all. Your classmates will see you and hear you without any electronic intervention.
