The Case For Magazine Advertising

Unit 1 Advertising课时练1 阅读理解提速练[学生用书P278(单独成册)]Ⅰ阅读理解A(2024·太原模拟)·ShapeAccording to its website, Shape is a magazine for American women with active lifestyles.This women’s health magazine covers everything from diet and exercise to psychology.What is great about Shape is that it knows that it must cover a lot more than fitness to give women all the information they need to stay healthy.Besides all the great features included in its print magazine, it also has an easily accessible website that anyone can use.·Women’s DayWomen’s Day is not only specifically a women’s health magazine, but also includes a little information of what Shape has, along with more information on other aspects of life: family, money, travel and style. Many of the articles in Women’s Day deal with specific diseases that are common to women, such as heart disease, breast cancer and others.·Women’s HealthFrom tips to recent health news to articles about world affairs, Women’s Health has everything that you expect in a women’s health magazine. Another great feature is that Women’s Health has a great website full of information, as well as articles from past magazines that you can check out. This is a great resource, since it lets you get to see articles well at the office.·FitnessThis magazine covers important topics such as physical fitness, health & beauty, and mental health. It offers something new in each issue, and it’s always easy to understand. The workouts are clearly presented with good photos to illustrate(说明) every movement, and almost all can be done without making a trip to the gym.【解题导语】本文主要介绍了一些女性生活健康杂志。

高中英语广告阅读单选题60题答案解析版1.The advertisement in the newspaper offers a discount on_____.A.clothesB.booksC.furnitureD.electronics答案：C。

本题考查对报纸广告细节信息的理解和词汇掌握。

原文中有“furniture sale with a big discount”，明确提到了家具（furniture）有折扣。

选项A 衣服、选项B 书籍和选项D 电子产品在原文中均未提及。

2.The store in the ad is located_____.A.in the city centerB.near the parkC.by the riverD.on the outskirts of town答案：A。

原文提到“Our store is conveniently located in the heart of the city”，表明商店在市中心（in the city center）。

选项B 靠近公园、选项C 在河边、选项D 在城镇郊区在原文中均无对应内容。

3.The ad says the products are of_____quality.A.lowB.mediumC.highD.poor答案：C。

原文中有“Our products are of top quality”，说明产品是高质量的 high quality）。

选项A 低质量、选项B 中等质量和选项D 劣质在原文中均未体现。

4.The sale in the ad lasts for_____.A.one dayB.three daysC.one weekD.two weeks答案：B。

原文提到“The sale will last for three days”，即广告中的促销持续三天（three days）。

选项A 一天、选项C 一周和选项D 两周在原文中无对应内容。

Good afternoon and thank you for coming today. My name is Daphne Fu, and I'm the Project Manager in Taipei for Jackson&Wang. I'm here today to present our firm's marketing plan, which is designed to introduce EarthSound's products to the wealthy Taiwan market. Our research shows that there are big profits waiting in Taiwan, so we're excited at the opportunities we see for EarthSound. I hope that some of our excitement will rub off on all of you.I'll start with a few facts and figures about the health and beauty products market in Taiwan. Next, I'll go over the standard types of advertising that have been successful for these products in Taiwan. Finally, I'll analyze current opportunities and give a few recommendations. A booklet of the marketing plan will be handed out after the presentation, and it will give you all the details.Because we all have tight schedules, I'd like to introduce the first point, the current state of Taiwan's health and beauty market...I have prepared a short slide presentation to give you a picture of the Taiwan market. Please direct your attention to the screen behind me while I dim the lights.The Taipei area, with a population of six million people, is the trendsetter for the nation. As you can see from these photos of people in the business area, both men and women are very style-conscious. They have an eye for glamour and good looks, and are willing to spend money to get the look they want. This next slide shows the beauty section of a typical drugstore; lots of famous brands from Japan, Europe, and the States, plus a broad range of domestic brands. Gentlemen, this is without a doubt a competitive market.Moving on to Taipei's hairstyling salons... hmm, that slide seems to have been placed upside down. I'm sorry for the delay; it will only take a moment to flip the slide... There, that's better. As I was saying...Most of Taiwan's hairstyling salons are full-service shops that have a regular customer base. Taken as a group, the salons have moderate buying power when it comes to beauty products. The money they spend makes up 13.5% of the total yearly sales for the industry.And the size of this market? Taiwan's twenty million people spent five-point-four billion U.S. dollars on beauty products last year or two hundred and fifty dollars per capita. Salons accounted for four-hundred million of this total. Breaking the figures down even further, five out of every eight dollars were spent by women. One half of the total was spent by people between the ages of nineteen and thirty-five. The last and most surprising statistic shows that teenagers spend the highest per capita total; at three-hundred twenty-three dollars, this is one-point-three times the total of the young adult market.The statistics I've just given show that Taiwan is definitely a youth-oriented market, and will remain so for another ten years. The companies that successfully target this segment have higher sales and larger market shares year in and year out. I've prepared a few diagrams showing which companies dominate the market, and the types of advertising they use to keep their sales.This bar chart shows the top four companies and their market shares: the American Jonny&Jammy company leads the pack with 29%, followed by the domestic firm, V08, at 21%. The Japanese MARUMI is next with 17%, and the French company, La-Rose, is last with 12%. The next chart, a pie graph, shows a breakdown of their advertising: the largest wedge at 62% represents TV commercials; a quarter of their budget goes to magazine and newspaper ads, and the remainder is for purchasing advertising and posters placed in shops where their products are sold.I know EarthSound has used all of these advertising methods successfully in the United States, and you may feel that what works in the States will work in Taiwan. This is definitely not the case. There are important differences between EarthSound's advertising and the advertising of successful companies in Taiwan.EarthSound's slogan is, "EarthSound - the healthy alternative for you and the environment," while V08's slogan is, "Thank you, V08, for making me beautiful." Why the difference? My calculations show that 85% of the American public believes they can do something to help the environment, but only 30% of Taiwan's people feel the same. America's politicians and its media have made people become aware of this issue. This has created a market for EarthSound's products. If Taiwan's politicians and media would do the same, then the people of Taiwan would be ready for EarthSound's advertising. This hasn't happened yet.It's obvious that EarthSound will need to change its marketing strategy if it's to be successful in Taiwan. It will have to emphasize beauty and style more than health and the environment, but only in the first stages of the marketing campaign. Let me explain.Taiwan is a society on the move. As the economy expands and cities grow, people will face all the problems of a modern industrial society. In terms of environmental damage, people in Taiwan live with the same problems as people in Cleveland; andthey're coming to the same conclusions. I predict that in two years, pollution will be the hottest issue in Taiwan. If EarthSound can establish itself now, it will be in a perfect position to profit from Taiwan's changing views. In fact, I believe that five years from now,EarthSound will be as successful in Taiwan as it is in the States, and for the same reasons; because it's the healthy alternative!My point is that EarthSound needs to target two groups of consumers: adults and young adults. What's more, it should have two different advertising campaigns. The first campaign will be aimed at Taiwan's yuppies. These young professionals between the ages of 24 and 35 have sophisticated tastes. EarthSound should cater to their tastes when it first introduces its products. Beautiful models, expensive surroundings, and a feeling of high style all need to be part of every ad. You will find some examples in the booklet.However, this is just the beginning. Our major long-term goal is to make EarthSound the product of choice for consumers who care about themselves and the environment. To do this, we should set our sights on a younger market; people between the ages of 16 and 24. As I mentioned earlier, they spend a lot of money on beauty products, and they are Taiwan's future yuppies.If EarthSound were to win over this group of adults and young adults, it would have an excellent long term future in Taiwan. Let me give you an idea of how EarthSound ought to advertise to these young people. Imagine that what follows is the first in a series of television commercials.A group of Chinese students is visiting the States. Some American friends take them to a beautiful, wide open mountain wilderness. While camping by a lake, an American girl loans a Chinese girl her EarthSound shampoo, and explains why she uses it. "This shampoo is all natural, just like this lake and these mountains. It's the healthy alternative we need!" The Chinese girl uses it and, of course, her hair looks beautiful. As a going away gift, the American gives her Chinese friend a bottle of EarthSound shampoo. We recommend that future commercials feature this same Chinese girl. She will be EarthSound's "image" in Taiwan; a beautiful young woman who cares about keeping Taiwan beautiful.Coax the consumers of Taiwan into buying this image and you'll have them lining up to buy EarthSound's products. And, gentlemen, Jackson&Wang has a long and successful track record when it comes to coaxing the people of Taiwan!To sum up then, we feel that the Taiwan market is ready for EarthSound's unique line of products. Furthermore, we believe that EarthSound can win quick profits while, at the same time, build a customer base for the future. Achieving these goals will require a two step marketing campaign. The first step, aimed at adults, will be a traditional campaign focusing on high class and sophisticated style. The second step will be aimedat teenagers and young adults. For this group we'll gradually build EarthSound's image as the healthy alternative.I'd like to conclude with a simple reminder. When you started this company on a shoestring, skeptics claimed that you wouldn't find a market. You've proved them wrong in the States, and you'll prove them wrong in Taiwan! Thank you for your time and attention. Are there any questions?I see that Mr. Jacobs, VP for Marketing, has a question...That's a good question. Mr. Jacobs asked if any other companies are using EarthSound's environmental angle. I'm happy to say that no one else is using this angle. By being the first company to introduce this marketing theme to Taiwan's beauty industry, EarthSound will instantly stand out as something new.Do I see another question? Yes, Mr. Anderson.Mr. Anderson asked for some figures on what college students spend yearly on beauty products. I'm afraid I don't have those figures on hand at the moment. If you don't mind waiting until Monday, I'll be able to fax you those figures when I'm back in Taipei.I hate to call time here, but I know that all of you have another meeting in ten minutes. I'll be happy to meet any of you outside if you have further questions. Thank you once again.。

报纸及杂志广告英语作文Newspaper and Magazine Advertising: A Powerful Marketing Tool。

Advertising plays a crucial role in today's competitive business world, and newspaper and magazine ads remain powerful mediums for reaching a wide audience. In this essay, we will delve into the effectiveness andsignificance of newspaper and magazine advertising in promoting products and services.Firstly, let's examine the reach of newspaper advertising. Newspapers have been a staple of daily lifefor centuries, and despite the rise of digital media, they still hold a significant readership. Placing an ad in a newspaper allows businesses to target specific demographics based on the publication's readership profile. For example, a local business might advertise in a community newspaper to reach residents in a specific area, while a national brand might opt for a widely circulated newspaper to targeta broader audience.One of the key advantages of newspaper advertising is its immediacy. Unlike other forms of advertising, such as television or radio, which require advance booking, newspaper ads can be placed relatively quickly. This makes them ideal for promoting limited-time offers, sales events, or timely promotions. Additionally, newspapers are often read leisurely, allowing readers to spend more time engaging with the content, including advertisements.Magazine advertising, on the other hand, offers a different set of benefits. Magazines typically cater to niche audiences with specific interests, allowing advertisers to target their messages more precisely. For instance, a fashion brand might advertise in a fashion magazine to reach consumers interested in the latest trends and styles. This targeted approach can lead to higher engagement and conversion rates compared to more general advertising channels.Furthermore, magazines are often seen as more credibleand authoritative than other forms of media. Readers tendto trust the content in magazines, including advertisements, which can positively impact brand perception. Additionally, magazines have a longer shelf life than newspapers, with many readers holding onto issues for weeks or even months. This extended exposure ensures that magazine ads continueto reach audiences long after their initial publication.In recent years, both newspaper and magazineadvertising have faced challenges from digital media. The rise of online platforms and social media has led some to question the effectiveness of traditional print advertising. However, newspapers and magazines have adapted to this changing landscape by offering digital editions and online platforms, allowing advertisers to reach audiences across multiple channels.Despite these challenges, newspaper and magazine advertising remain relevant and effective marketing tools. Their ability to target specific audiences, deliver timely messages, and enhance brand credibility make them indispensable components of any comprehensive advertisingstrategy. By leveraging the unique strengths of print media, businesses can achieve their marketing objectives and stand out in a crowded marketplace.In conclusion, newspaper and magazine advertising continue to play a vital role in the marketing mix. Their ability to reach targeted audiences, convey timely messages, and enhance brand credibility make them valuable assets for businesses looking to promote their products and services. While digital media may offer new opportunities, print advertising remains a timeless and effective way to connect with consumers.。

What is Magazine Advertising?Magazine advertising is the ads you see placed throughout publications. Starting up or maintaining a magazine is dependant on a few factors, but one of the most important is advertising. Magazine advertising can make or break a publication. Nearly all magazines depend on the revenue generated by their advertisers to stay in business.It is very important to have magazine advertising in place before a new publication is placed on the market. At the beginning, the revenue from ads can pay for staff wages and help with the start up costs. Not only that, but the right type of advertisement placed through a magazine can also boost the magazine's sales.The diversity of magazines available today is staggering. From dog lovers to funeral directors, there seems to be a magazine for everyone. Advertisers are aware that a strategically placed ad in the right magazine can improve their business many times over.If you look at the glossy magazines, they seem to be almost 80% advertisements. The reason for this is that magazines such as GQ or Vogue are seen as aspirational magazines. The magazine advertising within their pages reflects the message of the magazine and the audience they are trying to reach.People who read GQ or Vogue are supposedly the elite in terms of lifestyle. They are up to the minute in areas such as fashion and they have a large disposable income. The magazine advertising in GQ and Vogue caters specifically to that audience – designer clothes, high performance cars, luxury living. Whole features can be written around a product.Sometimes a product is interwoven through a feature without the reader being aware of it. It may be a feature on a day at a certain in which a number of products are mentioned. The magazine advertising in this feature is not only the spa, but also the products used at the spa. These types of articles are seen as advice givers, and their potential for pushing a product is huge. They can market the product to millions of people through their recommendation in the magazine.Billions of dollars are spent annually on magazine advertising. Because of the amount of money involved, the brands that are being advertised, more often than not, have a say in what will be in the magazine. They can stipulate where they would like the ad, what type of content should be placed next to it and even what should not be in the magazine in which they are placing the ad.Magazine advertising is one of the most powerful marketing tools available. An ad placed in a magazine can improve sales enormously. Editors are, however, aware of the editorial changes that can be made by corporations through magazine advertising. Magazine advertising by major corporations nearly always has a content impact on the magazine. This editorial power has to be weighed up when deciding on the advertising and the money involved.。

杂志的英语单词杂志有固定刊名，以期、卷、号或年、月为序，定期或不定期连续出版的印刷读物。

它根据一定的编辑方针，将众多作者的作品汇集成册出版，定期出版的，又称期刊。

那么你知道是什么吗?下面来学习一下吧。

1：magazine2：journal杂志的英语例句：她拿起一本杂志，开始看起来。

She picked up a magazine and began to read.她正翻看着桌上的几本杂志。

She was flicking through some magazines on a table.只有轰动性的事件才能促进新闻杂志的销售。

It is only the sensational that sells news magazines.该杂志的销售量为2000份。

The distribution of the magazine is 2000.时装杂志看起来很有光泽。

Fashion magazines are glossy.我订阅了几份杂志。

I subscribed to several magazines.这本杂志登载优秀的小说。

This magazine published excellent stories.那位教育工作者在这些杂志上发表了许多文章。

That educator published many articles in these magazines.这本杂志发行量很大。

This magazine has a large circulation.在包裹里都是过期的杂志[旧杂志]。

In the parcel there are all back numbers of magazines.你给我什么杂志我就读什么杂志。

I will read any magazine you give me.这本杂志刚刚出版了第6,000期。

The magazine has just published its six thousandth edition.我把杂志收好，准备睡觉。

长句的翻译1. Behaviorists suggest that the child who is raised in an environment where there are many stimuli which develop his or her capacity for appropriate responses will experience greater intellectual development.译：行为主义者以为 , 若是少儿的成长环境里有好多刺激因素 , 这些因素又有利于其适合反响能力的张开 , 那么 , 少儿的智力就会张开到较高的水平。

2. For a family of four, for example, it is more convenient as well as cheaper to sit comfortably at home, with almost unlimited entertainment available, than to go out in search of amusement elsewhere.译：比方 , 关于一个四口之家来说 , 舒愉快服地在家中看电视 , 就能看到几乎数不清的娱乐节目 , 这比到外面其他地方去消遣又廉价又方便。

3.Numerous other commercial enterprises, from theaters to magazine publishers, from gas and electric utilities to milk processors, bring better and more efficient services to consumers through the use of computers.译：不计其数的其他商业企业，从剧院到杂志初版商，从公用燃气电力设施到牛奶办理厂，都经过计算机的使用给花销者带来更好、更有效率的效劳。