mi-band-wristband小米手环英文介绍演讲教学文案
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Smartphones in ChinaTaking a bite out of AppleXiaomi, often described as China’s answer to Apple, is actually quite differentSep 14th 2013 | BEIJING |From the print edition••TweetIT FEELS more like a rock concert than a press conference as the casually dressed chief executive takes to a darkened stage to unveil his firm’s sleek new smartphone to an adoring crowd. Yet this was not the launch of the new iPhone by Apple on September 10th, but of the Mi-3 handset by Xiaomi, a Chinese firm, in Beijing on September 5th. With its emphasis on snazzy design, glitzy launches and the cult-like fervour it inspires in its users, no wonder Xiaomi is often compared to its giant American rival, both by admirers and by critics who call it a copycat. Xiaom i’s boss, Lei Jun (pictured), even wears jeans and a black shirt, Steve Jobs-style. Is Xiaomi really China’s answer to Apple?Xiaomi sold 7.2m handsets last year, in China, Hong Kong and Taiwan, earning revenues of 12.6 billion yuan ($2.1 billion). Apple sold 125m smartphones globally, earning about $80 billion of its $157 billion sales. But since it was founded in 2010, Xiaomi has grown fast.A recent funding round valued it at $10 billion, more than Microsoft just paid for Nokia’s handset unit. That made Xiaomi one of the 15most heavily venture-backed mobile start-ups ever, says Rajeev Chand of Rutberg, an investment bank. In the second quarter of 2013 Xiaomi’s market share in China was 5%, says Canalys, a research firm—more than Apple’s (4.8%) for the fi rst time.In this section•Taking a bite out of Apple•Kroes control•Must try harder•Making friends••Turning against the tycoons••Cut from a different cloth••More money than ThorReprintsRelated topics••Apple iPhone••Communications•Electronics••China••Mobile phonesYet “we have never compared ourselves to Apple—we are more like Amazon,” says Lin Bin, Xiaomi’s co-founder, who once worked for the Chinese arms of Microsoft and Google. Apple sells its iPhone 5 for around $860 in China and has the industry’s highest margins. Xiaomi offers its handsets at or near cost: the Mi-3, its new flagship, costs 2,000 yuan ($330). Xiaomi sells direct to customers online, rather than via network operators or retail stores, which also keeps prices down. Crucially, its business depends on selling services to its users, just as Amazon provides its Kindle readers at low prices and makes its money on the sale of e-books. The idea is to make a profit from customers as they use the handset, rather than from the sale of the hardware, says Mr Lin.Xiaomi’s services revenues were 20m yuan in August, up from 10m yuan in April. It is a classic internet business model: build an audience then monetise it later, as Google and Facebook did, notes Mr Lin. Selling games, custom wallpapers and virtual gifts may not sound very lucrative, but China’s internet giants have found a huge market for virtual goods: the biggest, Tencent, sold $5 b illion-worth of them last year.Another big difference is their openness to user feedback. Apple takes an almost Stalinist approach to its handsets, limiting user customisation in favour of a “we know best” design philosophy. Xiaomi is more guided by its users, releasing a new version of its MIUI software (based on Google’s Android operating sys tem) every week in response to their suggestions. In some cases Xiaomi asks users to vote via weibo, the Chinese equivalent of Twitter, on whether particular features should be included or how they should work—a form of democracy its American rival would never countenance.Apple’s launch this week of the iPhone 5C, a colourful, slightly cheaper version of the iPhone aimed at consumers in China an d other developing countries, marks a shift in its strategy as it faces competition from Xiaomi and many other Chinese firms. Apple’s handsets have sold well in developed countries, but those markets are maturing. Global sales of smartphones are growing by 50% a year, notes Canalys, but by 108% a year in China, which now accounts for over one-third of global sales.For the first time, Apple held an official launch event in Beijing this week, indicating its growing interest in this market. Yet there was widespread surprise at the high price of the 5C, which will cost $733 in China, limiting its appeal among less wealthy buyers. A rumoured deal with China Mobile to distribute the iPhone 5C and subsidise its cost has so far failed to materialise. (Apple also unveiled the iPhone 5S, its new high-end smartphone, which features a fingerprint reader for improved security.)Xiaomi the moneyAs Apple looks to tap the rapid growth of the Chinese market, Xiaomi is heading the other way. It recently hired Hugo Barra, a Google executive responsible for product development for Android, to develop new products for international markets.Yet Xiaomi and other Chinese firms sell so many games, apps and add-ons in large part because the Chinese government requires handsets to run a neutered version of the Android operating system, without Google’s app sto re, mail service, maps and other features. That helps Xiaomi sell its own replacement services, an advantage it will lose once it steps outside China. How scared should Apple be, really, of a rival that has yet to prove that its business model will work at home, let alone abroad。
小米手环的英语作文Xiaomi Mi Band The Perfect Fitness Tracker。
In today's fast-paced world, maintaining a healthy lifestyle has become increasingly important. As individuals strive to stay fit and active, technology has played a crucial role in assisting them in achieving their fitness goals. One such technological marvel that has gained immense popularity is the Xiaomi Mi Band. This innovative fitness tracker has revolutionized the way people monitor their physical activities and overall well-being.The Xiaomi Mi Band is a sleek and stylish wristband that seamlessly integrates into your daily routine. Equipped with a range of features, it serves as your personal fitness coach, helping you achieve a healthier lifestyle. The band is made of high-quality materials, ensuring both durability and comfort. Its adjustable strap ensures a perfect fit for all wrist sizes, making it suitable for everyone.One of the key features of the Mi Band is its ability to accurately track your daily physical activities. Whether you're walking, running, cycling, or engaging in other exercises, this device monitors your steps, distance covered, and calories burned. It provides real-time data, allowing you to keep track of your progress and set achievable fitness goals. The band also has a sedentary reminder, which alerts you to take breaks and stay active throughout the day.Sleep is an essential component of a healthy lifestyle, and the Mi Band understands its importance. With its advanced sleep tracking technology, it analyzes your sleep patterns, including deep sleep, light sleep, and awake time. By providing insights into the quality of your sleep, it helps you make necessary adjustments to improve your sleeping habits and overall well-being.In addition to its fitness tracking capabilities, the Mi Band offers several other useful features. It acts as a smart alarm, gently waking you up with a silent vibration, ensuring a peaceful start to your day. The band also provides call and message notifications, allowing you to stay connected without constantly checking your phone. With its long-lasting battery life, you can rely on the Mi Band for uninterrupted usage throughout the day.The Mi Band is not just a fitness tracker; it also serves as a stylish accessory. Available in a range of vibrant colors, it can be customized to suit your personal style. The band's minimalist design ensures that it seamlessly blends with any outfit, making it suitable for both casual and formal occasions.Furthermore, the Mi Band is compatible with a user-friendly mobile application. This app acts as a central hub, allowing you to sync and analyze your fitness data effortlessly. It provides detailed insights into your progress, allowing you to make informed decisions regarding your health and fitness routine. The app also offers personalized recommendations and challenges, motivating you to push your limits and achieve your fitness goals.In conclusion, the Xiaomi Mi Band is a game-changer in the world of fitness trackers. Its sleek design, accurate tracking capabilities, and additional features make it a must-have for individuals seeking a healthier lifestyle. By seamlessly integrating into your daily routine, it empowers you to take control of your fitness journey. So why wait? Get your Xiaomi Mi Band today and embark on a path to a fitter and healthier you!。
The advent of wearable technology has revolutionized the way we interact with our environment, and one such innovation that has captured the attention of many is the smart wristband. These devices, often referred to as fitness trackers or simply wristbands, are designed to monitor various aspects of an individuals daily life, including physical activity, sleep patterns, and even heart rate. In this essay, I will delve into the features, benefits, and potential drawbacks of using a smart wristband, drawing from my personal experience and observations.My journey with smart wristbands began a couple of years ago when I decided to take a more proactive approach to my health and fitness. I was intrigued by the idea of having a device that could track my steps, monitor my sleep, and even send me reminders to move if I had been sedentary for too long. After doing some research, I settled on a popular brand known for its sleek design and comprehensive features.One of the most appealing aspects of my smart wristband is its ability to track physical activity. It counts the number of steps I take each day, which has been a great motivator for me to stay active. The wristband syncs with an app on my smartphone, where I can set daily step goals and track my progress over time. This has not only helped me to maintain a consistent exercise routine but has also given me a sense of accomplishment as I see my step count increase.In addition to tracking steps, my wristband also monitors my sleep patterns. It uses an accelerometer to detect when I am in motion and when I am still, allowing it to estimate the duration and quality of my sleep. Thisfeature has been particularly useful for me as I have struggled with insomnia in the past. By reviewing my sleep data, I have been able to identify patterns and make adjustments to my bedtime routine to improve the quality of my rest.Another feature that I have found to be quite useful is the wristbands heart rate monitor. It uses optical sensors to measure my heart rate at regular intervals throughout the day, providing me with valuable insights into my cardiovascular health. This has been particularly beneficial during my workouts, as I can monitor my heart rate to ensure that I am staying within my target zone for optimal fitness benefits.While the benefits of using a smart wristband are numerous, there are also some potential drawbacks to consider. One such drawback is the reliance on the device for motivation. While it can be a great tool for tracking progress and setting goals, it is important to remember that it is not a substitute for intrinsic motivation. Relying too heavily on the wristband for motivation can lead to a sense of disappointment if the device is not worn or if the app malfunctions.Another potential issue is the accuracy of the data collected by the wristband. While these devices are generally reliable, they are not infallible. For example, the sleep tracking feature may not always accurately detect when I am in a light sleep or a deep sleep state. Similarly, the heart rate monitor may not always provide an accurate reading, particularly if the wristband is not worn snugly or if there is interference from other electronic devices.In conclusion, my experience with smart wristbands has been largely positive, and I believe that they can be a valuable tool for individuals looking to improve their health and fitness. However, it is important to approach these devices with a balanced perspective, recognizing their benefits while also being aware of their limitations. Ultimately, the decision to use a smart wristband should be based on personal preferences and needs, with the understanding that it is just one component of a larger health and wellness strategy.。
A fitness tracker,commonly known as a sports bracelet or activity tracker,is a wearable device designed to monitor and record various aspects of a persons daily activities.These devices have become increasingly popular due to their ability to track physical activity,sleep patterns,and even heart rate,providing users with valuable insights into their health and wellbeing.Design and Features:A typical sports bracelet is lightweight and can be worn on the wrist like a watch.It is often made from durable materials such as silicone,plastic,or stainless steel to ensure it can withstand the rigors of daily wear.The device is equipped with a small display screen that shows realtime data,such as steps taken,distance traveled,calories burned,and heart rate.Functionality:1.Step Counting:The most basic function of a sports bracelet is to count the number of steps a person takes throughout the day.This helps users set and track their daily activity goals.2.Distance Tracking:By combining step count with the users stride length,the bracelet can estimate the distance traveled during walks or runs.3.Calorie Burn Monitoring:Using the data from step count and heart rate,the bracelet can estimate the number of calories a user burns during physical activity.4.Sleep Tracking:Many sports bracelets can monitor sleep patterns,providing insights into the duration and quality of sleep.5.Heart Rate Monitoring:Some advanced models include a heart rate sensor that continuously measures heart rate,which can be useful for fitness training and health monitoring.6.Smartphone Connectivity:Most sports bracelets can sync with smartphones,allowing users to view more detailed data,receive notifications,and even control certain phone functions from the bracelet.Usage:To use a sports bracelet,users typically need to set up the device by connecting it to a smartphone or computer.This usually involves downloading an app and following the setup instructions.Once set up,the bracelet can be worn throughout the day to collect ers can check their progress on the bracelets display or sync the data with the appfor more comprehensive analysis.Benefits:Motivation:The ability to track progress towards fitness goals can be a strong motivator for users to stay active.Health Insights:Regular monitoring of physical activity and sleep patterns can provide insights into overall health and wellbeing.Convenience:Wearing a sports bracelet is a convenient way to collect data without the need for manual input or separate devices.Limitations:Accuracy:While sports bracelets are generally reliable,they may not always provide 100%accurate data,especially in estimating calories burned or sleep quality. Battery Life:Depending on the model,the battery life can vary,with some devices needing to be charged daily,while others can last a week or more.Cost:The price of sports bracelets ranges widely,with more advanced features often coming at a higher cost.In conclusion,a sports bracelet is a versatile tool for those looking to improve their fitness and gain insights into their daily activities.With a variety of features and varying levels of functionality,there is a sports bracelet to suit almost any lifestyle and budget.。
The Evolution of the Smart Bracelet: A Fusion of Technology and Daily LifeIn the fast-paced world of technology, the smart bracelet has emerged as a symbol of modern convergence, blending the boundaries between the digital and the analog. Its journey from a mere fitness tracker to a comprehensive lifestyle companion illustrates the ever-evolving relationship between humans and their devices.Originally designed as a device to monitor physical activity, the smart bracelet quickly evolved to encompass a range of features that cater to various aspects of daily life. From heart rate monitoring to sleep tracking, the bracelet now offers a comprehensive analysis of one's health and well-being. Furthermore, with the integration of smart notifications, it has become a seamless extension of our smartphones, keeping us connected even when our hands are full.The integration of advanced sensors and algorithms has allowed the smart bracelet to go beyond basic tracking. It can now detect and analyze complex patterns, such as sleep cycles or heart rate variations, providing valuableinsights into our health. This data, coupled with personalized recommendations and reminders, has the potential to revolutionize how we manage our health and fitness.Beyond its utilitarian functions, the smart bracelet has also become a fashion statement. With a range of designs and styles, it can complement any outfit, making it a popular choice among fitness enthusiasts and fashion-forward individuals alike. This blend of functionality and fashion has further expanded the appeal of the smart bracelet, making it a ubiquitous presence in modern life. However, the future of the smart bracelet looks even more promising. With the advent of new technologies like augmented reality and virtual reality, the bracelet could potentially become a gateway to a fully immersive digital experience. Imagine wearing a bracelet that not only tracks your health but also provides real-time translations, navigation assistance, or even virtual reality experiences. The possibilities are endless.In conclusion, the smart bracelet represents a remarkable evolution in technology, one that has seamlesslyintegrated into our daily lives. It is a testament to the power of innovation and a harbinger of what the futureholds for the convergence of technology and humanity. As we continue to explore the boundaries of what is possible, the smart bracelet stands as a powerful reminder of thelimitless potential that lies ahead.**智能手环的演变:科技与日常生活的融合**在科技飞速发展的世界里,智能手环已成为现代融合的象征,打破了数字与模拟之间的界限。
Chi nese compa ny Xiaomi la un ches in teractive wristba nd小米公司开卖手环Chi nese smartph one maker Xiaomi has started selli ng an in teractive wristband called the Mi Band that it says can monitor a user's heart rate and state of sleep.中国智能手机制造商小米已开始销售一种能互动的腕带称为小米手环,它说它可以监视用户的心率和睡眠状态。
The band is certainly not a unique on the China's market, but when the Mi Band went on sale? Mon day, its official store on Tmall had sold out its stock of 455 wristbands within an hour.腕带在中国市场自非独此一家,但周一开卖后,在其官方的天猫商店,一小时内已卖光所有455只库存Whe n Xiaomi announ ced the product last mon th, compa ny foun der Lei Jun said despite its low price, its quality is guara nteed.小米上个月发布此物时,公司创始人雷军说,尽管它的价格低,但质量有保证。
The band can monitorusers 'xercise data and feed it back to theser ' s Xiaomi smartpho ne via bluetooth.腕带会监视用户的运动数据,并通过蓝牙传给用户的小米手机But similar products on the market are not cheap.但市场上类似的产品并不便宜。
介绍产品作文模板英文Introducing our new product the SmartWatch 2000! This cutting-edge device is packed with features that will revolutionize the way you live your life. From tracking your fitness goals to receiving notifications from your smartphone, the SmartWatch 2000 does it all.With a sleek and modern design, the SmartWatch 2000 is the perfect accessory for anyone looking to stay connected and organized. Its vibrant display and customizable watch faces make it not only practical, but stylish as well.One of the standout features of the SmartWatch 2000 is its health and fitness tracking capabilities. With built-in sensors, it can monitor your heart rate, track your steps, and even analyze your sleep patterns. It's like having a personal trainer on your wrist!In addition to its fitness features, the SmartWatch 2000 also keeps you connected to your digital life. You canreceive notifications for calls, messages, and social media alerts, all without having to reach for your phone. It's the ultimate convenience for the modern multitasker.But the SmartWatch 2000 isn't just about functionality it's also about fun. With its music control and camera remote features, you can take your entertainment on the go and capture the perfect selfie with ease. It's a gadgetthat truly enhances your everyday experiences.In conclusion, the SmartWatch 2000 is a game-changer in the world of wearable technology. Its combination of style, functionality, and entertainment make it a must-have for anyone looking to simplify and enhance their daily routine. Try it out for yourself and experience the future of smartwatches.。
Presentation of PDP~~IntroductionGreeting:Ladies and gentlemen, it's an honor to have an opportunity to address such a distinguished audience. Good morning and welcome to our presentation.Introduce:Let me introduce myself. My name is ,and I will introduce the members of our group to you......And then ,I'm going to give you a brief overview of our presentation today. The topic of our talk is the medical usage of Smart Bracelet.Purpose:The purpose of this presentation is to give you some idea about the Development of Smart Bracelet , especially its medical usage.Length:The talk will be brief. I shall only take 6 minutes of your time.The main parts:I've divided my presentation into five parts. They are Development status, Application ,Limitations,Solutions and Conclusion.If you have any questions, I will be glad to answer them at the end of my talk. Please interrupt me if there's something which needs clarifying. Please feel free to interrupt the presentation if you have any questions.Now,will start our presentation from the Development status of Smart Bracelet.The body1. Development Status:With the development of society, people pay more and more attention to their health. So Smart Bracelet came into being.Smart Bracelet is developing dramatically today. Please look at it ,obviously we can see that many countries have their own products in the global world. For example, the Apple Watch is manufactured by USA ,and XiaoMi Bracelet is made in China.When it comes to their current functions, we find out that they are mainly used as a tool to record steps.Besides this,the consumer think they are stylish watches,sleep detector and a convenience to contact with mobile phones.From the chart we can see the share of each main function.We all know that Smart Bracelet is wearable intelligent devices which is currently popular on the market. It has various kinds of classifications. And nowadays, people may care more about the medical usage of it. By using this kind of bracelet,users can record their exercise,sleep,heart rate and dietary data of their daily life.Let's move on to the next part.2.Application:Today, smart bracelet has been applied to many areas. Now, let's concentrate on their application in health monitoring. I think the smart bracelet has much potential in medical applications, such as these(PPT). It can be used as a hospital expert and also can collect sports data, dietary data, sleep condition and heart rate.At present the latest application is Google's medical health bracelet, it not only can monitor health data, such as heart rate and pulse rate, but also can monitor the external environment information data, such as noise level, degree of illumination. This bracelet isn’t an ordinary consumer goods, but rather a professional medical equipment.Now there are many healthy applications, like Diabetes, Asthma, Parkinson's diseases, Cardiovascular diseases, and Breast Cancer.Let's move on to the next part.3.Limitations:As mentioned above,there are varies of smart bracelets in the market now,but,they are all incomplete.One of the deficiencies is that the data is not accurate enough.If the data accuracy collected by the smart bracelet cannot reach the medical level,it will make the incident mishandled.Another one is that users can record their daily data,but they cannot get professional medical care though it.After all,not everyone has been trained professionally.Besides the above-mentioned,the gap which prevent the smart bracelets from being popularized is lack of panies often lay attention on step-teller or other function.It seems that they don’t want to pay attention to medical usage.4.Solutions:For these problems,something must be done.Here I’ll list four key point:First,“O”stand for “official”,government is suggested to connect the smart bracelets to official database.Second,“C”stand for “classify”,the data should be classified according to location,age,health condition and so on..Then,”H”stand for “Hospital”,hospitals are supposed to provide online medical care.At last,”R” stand for “Research”,researchers and companiesshouldpay more attention to the research of medical usage of smart bracelet.Let's move on to the next part.5.Conclusion:Smart bracelets have been used in our daily life and there are so many kinds for us to choose,however,they are not accurate enough to examine the health condition of our bodies.It is expected to developed to a higher degree. In the future, the government couldprovide health services for citizens and establish a huge database.Once someone's datais abnormal, their data will be synchronized to the nearest hospital at once.And the hospital will provide proper treatment according to the condition. Also,the users can use the bracelet to buy their own health inspection service,or make an appointment with doctors.And bracelets can send SOS distress signal , positioning data and health data to the emergency contacts.In conclusion,Smart bracelet has much potential in medical usage.There’s much we have to discover.We genuinely hope for a better future for smart bracelet.And now,if you have any questions,I’ll be glad to answer them.That’s all.Thank you.。
User’s ManualI Installation Instructions1.Wearing Mi BandA.take out the main-body and the bandB.Insert main-body to the bandC.Wearing the combined band around your wrist.2.install Mi-band APPSearching in the APP Store and install the APP.3.BindingStart Mi-band APP, log in the MI-account then “searching” the band. When the blue lights flashed then lightly knock several times to finish the binding.4.After finishing the bind, Mi Band will record and analyze your excising and sleeping condition; you can watch the data at any time just by raising your hand.5.Low battery: the three red lights flash intermittently, please charge the Mi-band.II Functions:1. As a band matches with a mobile, the calling reminder is really a basic necessary. Theprobability of missed calls will be significantly reduced because Mi Band has calls-to-remind function in the distance of theoretically 10-15 meters, reminder you via vibrant and lightening.2. Unlocking your phoneWhen the band get close to your mobile, there is no need to input your password to unlock the phone, unlocking will be an automatic process.3. Smart alarmingThe special features integrated in the band, setting the alarm in APP, and the alarming will begin 30 minutes before, within the light sleep it will be the light vibrant, to awake you more friendly in nature, avoid your depress after wake up. it will just woke you only, and won’t disturb the people around you, such as your lover, wife, asleep baby.4. Excising recordThe whole day excising record of walking distance, and calorie consumption. Free to watch the data in the APP, then set your own excise plan, love sports, love life.5. Analyze sleep and excise data.Live link will be accessible between Mi band and your mobile, all the sleeping and sporting data will be synchronized within the efficient distance. Also share your data to microblog is easy and the healthy advice will be given to.6. Mi band searchingThe band is equipped with the losing-proof function; click the “band searching”, reminder light flashes together with the vibrant start, if the band is within the distance.7. 7. P67 waterproof, direct bathing no problem, because it is very lightweight, so youcan wear almost 24 hours.。
防疫手环产品介绍英文作文英文:As we all know, the outbreak of COVID-19 has brought great challenges to our daily life and work. In order to better protect ourselves and prevent the spread of the virus, many companies have launched various epidemic prevention products, among which the anti-epidemic bracelet is a popular one.The anti-epidemic bracelet, also known as the health monitoring bracelet, is a wearable device that can monitor the wearer's body temperature, heart rate, blood oxygen saturation, and other health indicators in real-time. It can also remind the wearer to wash hands, wear masks, and maintain social distancing, which is very helpful in preventing the spread of the virus.In addition to its epidemic prevention function, the anti-epidemic bracelet also has many other practicalfunctions. For example, it can track the wearer's exercise data, sleep quality, and provide sedentary reminders. Some anti-epidemic bracelets even have NFC payment and access control functions, making it more convenient for users togo out.I have been using an anti-epidemic bracelet for a while now, and it has become an essential part of my daily life. Not only does it remind me to take precautions against the virus, but it also helps me to maintain a healthy lifestyle. For example, it reminds me to stand up and move aroundafter sitting for a long time, which is very important for people who work in front of a computer for a long time.In summary, the anti-epidemic bracelet is a very practical and useful product, which can not only help us prevent the spread of the virus but also improve our health and quality of life.中文:众所周知,新冠疫情的爆发给我们的日常生活和工作带来了巨大的挑战。
Chi nese compa ny Xiaomi la un ches in teractive wristba nd
小米公司开卖手环
Chi nese smartph one maker Xiaomi has started selli ng an in teractive wristband called the Mi Band that it says can monitor a user's heart rate and state of sleep.
中国智能手机制造商小米已开始销售一种能互动的腕带称为小米手
环,它说它可以监视用户的心率和睡眠状态。
The band is certainly not a unique on the China's market, but when the Mi Band went on sale? Mon day, its official store on Tmall had sold out its stock of 455 wristbands within an hour.
腕带在中国市场自非独此一家,但周一开卖后,在其官方的天猫商店,一小时内已卖光所有455只库存
Whe n Xiaomi announ ced the product last mon th, compa ny foun der Lei Jun said despite its low price, its quality is guara nteed.
小米上个月发布此物时,公司创始人雷军说,尽管它的价格低,但质量有保证。
The band can monitorusers 'xercise data and feed it back to theser ' s Xiaomi smartpho ne via bluetooth.
腕带会监视用户的运动数据,并通过蓝牙传给用户的小米手机
But similar products on the market are not cheap.
但市场上类似的产品并不便宜。
Samsung' sGear Fit sells for around 1,000 yuan and Jawbone ' S P24 wristba nd costs 1,500 yua n.
三星的售价为1000元左右,Jawbone的up24腕带的费用1500元。
Xiaomi ' is just 79 yuan.
小米只卖79元。
One industry expert says that iaomi ' strategy is not just about money.
一位业内专家说,小米的策略不仅仅是钱。
"Its profit margin is very low.
“利润率很低。
Its main targetis n 'to get money from the ban d, it is to catch more users. 它的主要目标不是从腕带赚钱,而是抓住更多的用户。
I think it hopes to strengthen its current user base with this product.
我认为它希望用此产品加强目前的用户基础。
And via this the company can get more data from its users and develop its further products based on that," Professor Liu Erwu at Info.
该公司可以藉此从用户获得更多的数据,在此基础上开发未来产品,”
刘廿五教授说。
Engineering Dept., Tongji University, said.
同济大学工程系
Domestic bra nd Bong laun ched its latest wristba nd just a few days after Xiaomi announ ced the price of the Mi Band last mon th.
国内品牌Bong(锣)也推出其最新的腕带仅在小米上月宣布其腕带的价格后数日。
The price of Bong' s wristband dropped from 690 yuan for the first gen erati on to 99 yua n.
Bong—代腕带的价格从690元降到99元
Liu saysthat other bra nds 'in tellige nt bands may have some bubbles in their prices, but that is necessaryfor small companies to survive in the
market.
刘说,其他品牌的智能腕带可能在他们的价格上有一定的泡沫,但小
企业要想在市场中生存,这是心要的。
"After Xiaomi 'p roduct, other compa ni esthat want to compete in this en vir onmen t, I thi nk they will cut their price, and that will, i n tur n, affect their quality.
“小米有此产品后,要在这样的环境中竞争的其他公司,我想他们会
削减价格,这将反过来影响其质量。
This will also undermine their ability to innovate," Professor Liu said. 这也将破坏他们的创新能力,”刘教授说。
But Liu says that he does n 't h ink Xiaomi ' slow-price strategy will in flue nee big foreig n compa ni es, because they have differe nt target con sumers.
但刘说,他不认为小米的低价策略将影响外国大公司,因为他们有不
同的目标消费者。
Foreign brands have high-end products, while Xiaomi wants to keep its curre
nt customers while expa nding its user base.
国外品牌有咼端产品,而小米想同时扩大其用户基础,保持现有的客
Liu says that most of the high-end foreign wristbands have more comprehe nsive databases and an alysis platforms tha n local on es, so they can charge more.
刘说,大多数的高端外国腕带具有较全面的数据库和分析平台,因此
他们可以收取更多的费用。
China ' smarket for wearabledeviceswas valued at 420 million yuan in 2012, and some analysts estimate it will be worth 1 billion yuan by 2015, and 5 billio n yua n by 2017.
中国可穿戴设备市场价值2012年为4.2亿元,一些分析师估计,这个数到2015年将是10亿元而到2017年将达50亿元。