经济型酒店发展瓶颈与出路英文分析.ppt

英语作文-剖析旅游饭店行业的市场竞争与前景Tourism and hotel industry is a highly competitive market with immense potential for growth. In this article, we will analyze the market competition and prospects of the tourism and hotel industry.The tourism industry has witnessed significant growth in recent years, driven by factors such as increasing disposable income, ease of travel, and a desire for new experiences. As a result, the demand for hotels and accommodation has also increased, leading to intense competition among players in the industry.One of the key factors contributing to market competition in the tourism and hotel industry is the rise of online booking platforms. These platforms have made it easier for travelers to compare prices, read reviews, and make reservations, giving them more options and control over their travel plans. This has forced hotels to improve their services and offer competitive prices to attract customers.Moreover, the emergence of alternative accommodation options, such as vacation rentals and homestays, has further intensified the competition. These options often provide unique experiences and personalized services, which traditional hotels need to compete with. Many hotels have responded by enhancing their facilities, introducing innovative amenities, and creating a more personalized guest experience.In addition to online platforms and alternative accommodations, hotel chains have also become major players in the market competition. Large hotel chains have the advantage of brand recognition, economies of scale, and a wide network of properties. They can offer consistent quality and standardized services across various locations, giving them an edge over independent hotels. Independent hotels, on the other hand, focus on providing a more intimate and local experience, attracting travelers who seek authenticity and personalized attention.The market competition in the tourism and hotel industry has resulted in various strategies being employed by businesses to gain a competitive advantage. These strategies include offering loyalty programs, providing exclusive deals and discounts, investing in technology to improve guest experience, and focusing on sustainability and eco-friendly practices.Looking ahead, the prospects for the tourism and hotel industry remain promising. The growth of the middle class in emerging economies, increasing international travel, and the rise of experiential tourism are expected to drive further demand for hotels and accommodations. However, the industry also faces challenges such as changing consumer preferences, geopolitical uncertainties, and the impact of technology on the way people travel and book accommodations.To stay competitive and thrive in this dynamic market, hotels need to continuously adapt and innovate. They should focus on creating unique experiences, leveraging technology to enhance guest satisfaction, and embracing sustainable practices. Building strong partnerships with online booking platforms and travel agencies can also help hotels reach a wider audience and attract more customers.In conclusion, the tourism and hotel industry is a fiercely competitive market with immense potential for growth. The rise of online booking platforms, alternative accommodations, and hotel chains has intensified the competition. However, by adopting innovative strategies, focusing on guest experience, and embracing sustainability, hotels can position themselves for success in this evolving industry.。

经济型酒店发展瓶颈与策略1996年，上海锦江集团推出的第一个经济型酒店品牌“锦江之星”，拉开了中国经济型酒店的发展帷幕。

2002年7月，携程与首旅集团联手，如家第一家店开业，随后，外资经济型酒店如莫泰168、宜必思、速8、格林豪泰等相继开业，本土经济型酒店7天、汉庭也于2005年前后开店。

由于经济型酒店具有选址对地点要求低，房间装修费用低，组织结构简单，人员配备少，高出租率，高平均出租房价的特点，使得国内经济型酒店得到了快速发展。

根据中国经济型酒店网统计数据显示，2005年国内经济型酒店开始进入高速增长期，2005—2010年间，中国经济型酒店以年均85%的速度增长。

2009—2011年，年均增长率才有所回落，2010年酒店数量同比增长率为36.28%，客房增长率为31.82%。

截至2011年第二季度末，全国经济型酒店数量已达6047家，客房数量达到630832间。

行业发展至今，中国经济型酒店市场已经形成三大阵营。

第一大阵营是全国性的本土经济型酒店品牌，如锦江之星、如家、汉庭、7天等；第二大阵营是区域性的特色经济型酒店品牌，如山水时尚酒店、橘子酒店、万好万家酒店等。

第三大阵营主要是外资经济型酒店品牌，如速8、宜必思等。

根据中国经济型酒店网对2011年第二季度经济型酒店数据测算，中国前四大品牌经济型酒店的市场份额占比达53.35%，前十大品牌经济型酒店市场份额达68.11%，整个行业进入寡头竞争的“战国时代”。

虽然经济型酒店行业在中国近些年发展势头迅猛，但其也面临了发展瓶颈，特别是行业内已出现明显的差异化。

大型经济型酒店规模不断扩张，收入和利润快速增长，而排名靠后的中小规模经济型酒店则明显遇到了发展的瓶颈。

具体而言，主要瓶颈来自四个方面：1.缺乏品牌知名度。

根据中国经济型酒店网对经济型酒店品牌调研口碑综合分析，如家、锦江之星等大型经济型酒店的品牌整体感受处在70%以上的较高水平，各细分方面也大多集中在50%以上。

经济型酒店的现状分析和发展机会、策略第一篇：经济型酒店的现状分析和发展机会、策略经济型酒店的现状分析和发展机会、策略一、引论、基本概念和假设经济型酒店的分类，有两个角度，一是从供给角度讲，主要涉及酒店设施、功能、物品、服务项目的配置规模、数量和档次等感官形态因素，以及投资总额和单项指标平均额的资金财务指标；二是从需求和市场角度讲，主要涉及进入酒店的消费者的经济支付水平和消费满意度的主观评价，酒店的客房价是最重要的衡量指标。

对于特定地点、时期、供求环境、经营模式的经济型酒店，供给角度的分类衡量标准与需求和市场角度的分类衡量标准，是完全一致的。

如果特定地点、时期、供求环境、经营模式中的条件不是同时成立，供给角度的分类衡量标准和需求和市场角度的分类衡量标准，会出现局部的不完全一致。

例如，在北京支付250元人民币客房价入住的酒店可以基本划为经济型酒店，而在石家庄的同样的酒店的客房价可以是150元，或者，在石家庄支付同样的250元客房价可以入住三星级酒店中较好的酒店。

所以，经济型酒店是个特定、动态、均衡的相对概念，决不是简单、绝对、不变的概念。

不过，为了便于把经济型酒店概念具体化，便于直观把握和比较，与人们平常熟悉的星级酒店档次对应，本文假设，酒店按档次分为高档酒店（四五星级，一半多三星级）、经济型酒店（一二星级，约一半三星级）、普通旅馆（社会旅馆、个体旅馆）。

二、我国经济型酒店发展中的主要问题经济型酒店的由来和发展现状，从宏观、微观和市场运作讲，都与体制有密切的联系。

由于种种原因，我国酒店业到目前为止，在宏观上尚未形成统一的行业体制、宏观管理规范（或者讲是形成了成体系的两个酒店行业管理体制），在微观上，没有使所有酒店形成市场化现代企业制度和商业化运作。

1.酒店实施涉外管理制度产生了两套基本隔离的酒店行业管理体制涉外酒店制度，指酒店经营中接待涉外人员入住，资格牌照须经公安部门和旅游管理部门批准，有涉外资格的酒店被称为“旅游涉外饭店”或“旅游饭店”。

酒店存在的问题及建议英语作文Title 1: Issues with HotelsIntroduction:Hotels play a crucial role in the tourism industry, providing accommodation and related services for travelers. However, there are certain issues that need to be addressed to enhance the overall experience for guests. This essay aims to highlight some common problems faced by hotels and provide suggestions for improvement.Body:The Lack of Personalized Services:One of the primary issues faced by hotels is the lack of personalized services offered to guests. Many hotels follow a standardized approach, treating all guests similarly without considering their individual preferences or requirements. This impersonal approach often leads to dissatisfaction among guests who seek customized experiences.Suggestion 1: Introduce Personalization:Hotels can take steps towards personalization by collecting essential information about their guests during booking or registration processes. This data could include preferences such as room temperature, pillow type, dietary restrictions, etc. By utilizing this information effectively, hotels can surprise guests with tailored amenities and services that cater specifically to their needs.Inefficient Check-in Processes:Another common problem in many hotels is lengthy and inefficient check-in processes. Guests often find themselves waiting in long queues at reception desks after exhausting journeys, causing frustration and inconvenience.Suggestion 2: Streamline Check-in Procedures:Hotels should invest in technology that allows for faster and more convenient check-ins. Online check-ins prior to arrival could significantly reduce wait times at reception desks. Moreover, implementing self-service kiosks or mobile applications would enable seamless check-ins while minimizing human interactions.Lack of Maintenance and Cleanliness:Maintaining high standards of cleanliness is crucial for any hotel's reputation; however, this aspect is overlooked in many establishments.Suggestion 3: Emphasize Cleanliness Standards:To address this issue effectively, regular training programs should be conducted for housekeeping staff regarding proper cleaning techniques and hygiene practices. Additionally, employing quality control supervisors who conduct random checks on room cleanliness can help ensure that hotels are consistently meeting cleanliness standards.Language Barriers:In an industry driven by international travel, language barriers between staff and guests can hinder effective communication. This issue often leads to misunderstandings and difficulties in delivering satisfactory customer service.Suggestion 4: Language Training for Staff:Hotels should prioritize language training programs for their staff, especially in regions heavily frequented by international travelers. By equipping employees with basic language skills or providing translation services, hotels can enhance the overall guest experience and eliminate potential miscommunications.Inadequate Accessibility Options:Despite efforts towards inclusion, not all hotels are adequately equipped to cater to guests with disabilities. This lack of accessibility creates obstacles for individuals who require special accommodations.Suggestion 5: Improve Accessibility Infrastructure:Hotels must invest in infrastructural changes such as ramps, elevators, wider doorways, and accessible bathrooms to ensure a comfortable stay for all guests. Moreover, training staff members on disability etiquette will enable them to provide efficient assistance when needed.Conclusion:While there exist several issues within the hotel industry today, it is imperative that establishments address these concerns promptly to provide exceptional experiences for their guests. By implementing personalized services, streamlining check-in procedures, maintaining high cleanliness standards,s addressing language barriers effectively,and improving accessibility options; hotels can significantly enhance customer satisfaction levels and establish themselves as reliable pillars of hospitality within the tourism sector.。

毕业论文开题敷陈题目名称中国经济型酒店发展的SWOT分析开题日期3月11日一、选标题问题的随着经济的发展、旅游者消费结构和消费趋势的变化,中国酒店业正在进行着结构调整。

经济型酒店大量涌现, 其发展已成为一种重要趋势并对酒店业的影响越来越大。

经济型酒店是以中低消费者为对象,以经济的价格、安全的设施、优质的办事和办理满足客人衣食住行的非豪华酒店。

发展经济型酒店，是我国酒店业发展新阶段的需要，是社会经济发展的需要，是改造发展的需要，是我国融入经济全球化的需要。

经济型酒店不仅有发展的必要性和可行性，而且有现实的紧迫性，有巨大机会。

经济型酒店式一个新热点、新机会，比高档酒店有发展前景，对于酒店宏观办理结构和酒店产业中的成员酒店，这既是一个机会，也是一个挑战。

随着城市的进一步发展，作为经济型酒店自身也将细化下去满足分歧层次需求的客户，做出本身的特色和优势吸引相应的方针客户群体也是各家酒店未来发展的一大趋势。

随着城市发展脚步的进一步推进，经济型休闲酒店、经济型商务酒店等多种模式前景还是很被投资者看好的。

只有把握好行业的本质，才能把握好客人的需求，也只有这样，才能在行业的发展速度快慢转化和成长升降中经受考验，取得最后的胜利！二、选题意义无论在城市中心，还是在城际之间的一级公路旁边，我们都还极大地缺乏那种专业型的、适合分歧客源的、有标准的经济型酒店。

当然，我们可能不必着急，因为经济型酒店必然会被市场催化孕育成长，既能应运而生，就会逐步发展，只是会有好坏、快慢之分罢了。

但是，也应该看到，当前不少人对经济型酒店的认识还相当模糊，只有简单概况的了解，缺少深入全面的判断；或者只熟悉接手后如何营销办理，对前期的投资策划和设计定位就难免生疏，这可能会导致决策人的主观臆断，甚至产生基本原则上的偏颇。

我国经济型酒店的研究时间不长，总体上看，研究的整体水平不高，有待进行深入研究，具体浮现在以下几方面：要统一对经济型酒店的定义和认识，对其内涵要准确把握；加强对相关理论的系统研究。