Introduction to E-business 电子商务概论
It is widely acknowledged today that new technologies, in
particular access to the internet, Tend to modify communication
between the different players in the professional world, notably:
它被广泛承认，今天的新技术，特别是访问互联网，
在专业世界中，倾向于修改不同的参与者之间的沟通，
特别是
Relationships between the enterprise and its clients, 企业与客户之间的关系，
The internal functioning of the enterprise, including
enterprise-employee relationships, 企业内部运作，包括企业员工关系，
The relationship of the enterprise with its different
partners and suppliers. 企业与其不同的合作伙伴和供应商的关系。
E-business, therefore, is a term used to describe
businesses run on the internet, or utilizing internet technologies to
improve the productivity or profitability of a business. In a more
最新版电子商务英语课程翻译unit1
Unit1 getting to know e-business Text B
Classification of e-business
电子商务的分类
A common classification of e-business is by the nature of the
transactions or the
1
relationship among participants . The following types of e-business are commonly distinguished .
电子商务常见的分类是根据交易的性质或参与者之间的关系。以下类型的电子商务通常是有区别的。
Business -to-business (b2b) . All of the participants in b2b
are either
businesses or other organizations . For example, several of
Dell’s and Marks Spencer’s applications involve b2b with their
suppliers . Today, over 85 percent of EC volume is b2b .
企业对企业的电子商务。所有的参与者在b2b企业或其他组织。例如,戴尔和玛莎百货的一些应用包括b2b和他们的供应商。今天,超过85%的电子商务交易量是b2b。
Business-to-Consumer(B2C). Business-to-consumer(B2C) includes retail transactions of products or services from business
教学单元讲稿
一、 复习提问与上次课作业典型问题答疑
回顾第7单元跨境电商营销中的三大重难点知识：跨境电商市场营销策略（站
内营销和站外营销）；SEO和SEM在跨境电商中的应用与实现；如何在跨境电商
活动中构建自己的品牌。讲解每个小节的课后习题，特别是讨论题。
二、 教学单元名称
第八单元《跨境电商支付方式》
三、 课程导入
以不同的跨境电商平台为导入点，启发学生思考回顾，常见的跨境支付方式
有哪些？进行跨境交易时有哪些注意事项？线上支付方式和线下支付方式有何
不同？跨境电商企业如何收款与提取现金等开展本章节的授课。
四、 分析思路
本章节主要涉及到的三大重难点知识：一，线上支付方式和线下支付方式的
区别；二，跨境支付过程（买家付款与卖家收款）；三，如何使用不同的跨境支
付方式提取现金。围绕这三个知识点，层层递进，重点突破，分析跨境电商中的
不同支付方式。
五、 讲授内容
Part 1 Offline & Online Payment
Warming-up
Please preview the following words and expressions and write down their
Chinese meaning.
(1) cross-border payment and settlement 跨境支付与结算
(2) cross-border e-commerce payment methods 跨境电商支付方式
(3) payment instruments 支付工具
(4) offline payment 线下支付
(5) online payment 线上支付
(6) third-party payment platforms 第三方支付平台
(7) face-to-face transaction 当面交易
(8) Letters of Credit 信用证 Listening
Unit1 getting to know e-business
Text B
Classification of e-business
电子商务的分类
A common classification1 of e-business is by the nature of the transactions or the
relationship among participants . The following types of e-business are commonly
distinguished .
电子商务常见的分类是根据交易的性质或参与者之间的关系。以下类型的电子商务通常是有区别的。
Business -to-business (b2b) . All of the participants in b2b are either
businesses or other organizations . For example, several of Dell’s and Marks &
Spencer’s
applications involve b2b with their suppliers . Today, over 85
percent of EC volume is b2b .
企业对企业的电子商务。所有的参与者在b2b企业或其他组织。例如,戴尔和玛莎百货的一些应用包括b2b和他们的供应商。今天,超过85%的电子商务交易量是b2b。
Business-to-Consumer(B2C). Business-to-consumer(B2C) includes retail
transactions of products or services from business to individual shoppers. The
typical shopper at dell online or
