Chap013-Marketing,Management

投资学题库Chap003投资学题库Chap003Chapter 03How Securities Are Traded Multiple Choice Questions1.The trading of stock that was previously issued takes placeA. i n the secondary market.B. i n the primary market.C. u sually with the assistance of an investment banker.D. i n the secondary and primary markets.2. A purchase of a new issue of stock takes placeA. i n the secondary market.B. i n the primary market.C. u sually with the assistance of an investment banker.D. i n the secondary and primary markets.E. i n the primary market and usually with the assistance of an investment banker.3-2Copyright ? 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent ofMcGraw-Hill Education.3.Firms raise capital by issuing stockA. i n the secondary market.B. i n the primary market.C. t o unwary investors.D. o nly on days when the market is up.4.Which of the following statements regarding the specialist are true?A. S pecialists maintain a book listing outstandingunexecuted limit orders.B. S pecialists earn income from commissions and spreads in stock prices.C. S pecialists stand ready to trade at quoted bid and ask prices.D. S pecialists cannot trade in their own accounts.E. S pecialists maintain a book listing outstanding unexecuted limit orders, earn income fromcommissions and spreads in stock prices, and stand ready to trade at quoted bid and ask prices.5.Investment bankersA. a ct as intermediaries between issuers of stocks and investors.B. a ct as advisors to companies in helping them analyze their financial needs and find buyers fornewly issued securities.C. a ccept deposits from savers and lend them out to companies.D. a ct as intermediaries between issuers of stocks and investors and act as advisors to companiesin helping them analyze their financial needs and find buyers for newly issued securities.3-3Copyright ? 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent ofMcGraw-Hill Education.6.In a "firm commitment," the investment bankerA. b uys the stock from the company and resells the issue to the public.B. a grees to help the firm sell the stock at a favorable price.C. f inds the best marketing arrangement for the investment banking firm.D. a grees to help the firm sell the stock at a favorable price and finds the best marketingarrangement for the investment banking firm.7.The secondary market consists ofA. t ransactions on the AMEX.B. t ransactions in the OTC market.C. t ransactions through the investment banker.D. t ransactions on the AMEX and in the OTC market.E. t ransactions on the AMEX, through the investment banker, and in the OTC market.8.Initial margin requirements are determined byA. t he Securities and Exchange Commission.B. t he Federal Reserve System.C. t he New York Stock Exchange.D. t he Federal Reserve System and the New York Stock Exchange.3-4Copyright ? 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent ofMcGraw-Hill Education.9.You purchased JNJ stock at $50 per share. The stock is currently selling at $65. Your gains may beprotected by placing aA. s top-buy order.B. l imit-buy order.C. m arket order.D. l imit-sell order.E. N one of the options10.You sold JCP stock short at $80 per share. Your losses could be minimized by placing aA. l imit-sell order.B. l imit-buy order.C. s top-buy order.D. d ay-order.E. N one of the options11.Which one of the following statements regarding orders is false?A. A market order is simply an order to buy or sell a stock immediately at the prevailing marketprice.B. A limit-sell order is where investors specify prices at which they are willing to sell a security.C. I f stock ABC is selling at $50, a limit-buy order may instruct the broker to buy the stock if andwhen the share price falls below $45.D. A market order is an order to buy or sell a stock on a specific exchange (market).3-5Copyright ? 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent ofMcGraw-Hill Education.。

Shandong Economic University
International Business
国际商务
山东经济学院· 国际贸易学院 School of International Trade, Shandong Economic University
Shandong Economic University
Global Expansion, Profitability, And Profit Growth
公司可以经由在国际范围销售本土研发的货物或者服务来 增加成长 公司国际化扩展的成功取决于他们销售的产品或者服务， 以及他们的核心竞争力 (公司里那些其他公司无法轻易匹 敌或模仿的技术) 核心竞争力使得公司减少创造价值的成本和/或创造使得 公司可以获得更好出价的方式的价值
山东经济学院· 国际贸易学院 School of International Trade, Shandong Economic University 1-10
Strategic Positioning
Figure 12.3: Strategic Choice in the International Hotel Industry
山东经济学院· 国际贸易学院 School of International Trade, Shandong Economic University 1-12
Classroom Performance System
Which of the following is not an example of a primary activity? a) Logistics b) Marketing and sales c) Customer service d) Production

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Examples of Successful Companies
• Apple Computer
• Designs the iPhone • Subcontracts the fabrication • Maintains ownership of the IP
• Utilize a contract research organization for clinical trials • Retain the IP
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3-4
Six Phases of the Generic Development Process (Formal Process)
Copyright ©2017 McGraw-Hill Education. All rights reserved.
• Core competency: the one thing a company can do better than its competitors
• A core competency has three characteristics:
1. It provides potential access to a wide variety of markets 2. It increases perceived customer benefits 3. It is hard for competitors to imitate
• Tesla Motors

16
Product is custom made
Product is technically complex There are few customers Customers are concentrated
Chap. 16 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning
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Tools for 2 Consumer Sales Promotion
Coupon
A certificate that entitles consumers to an immediate price reduction. A cash refund given for the purchase of a product during a specific product. An extra item offered to the consumer, usually in exchange for some proof of purchase.
Improve trade relations
Chap. 16 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning
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4 Advantages of Personal Selling
● Provides a detailed explanation or demonstration of product ● Message can be varied to fit the needs of each prospective customer ● Can be directed to specific qualified prospects ● Costs can be controlled by adjusting sales force size ● Most effective method to obtain sales and gain satisfied customers