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烟草产品营销推广规范指引在当今社会，烟草产品的营销推广面临着诸多法律、道德和公共健康方面的限制与挑战。
为了确保烟草产品的营销推广活动合法、合规、适度，并充分考虑到公众利益和健康，特制定本规范指引。
一、法律与政策遵循1、严格遵守国家和地区关于烟草产品营销推广的法律法规。
了解并遵循相关规定，包括但不限于广告投放的限制、促销活动的许可范围、目标受众的限制等。
2、关注法律法规的变化，及时调整营销推广策略，确保始终在法律框架内运作。
二、目标受众1、不得将未成年人作为营销推广的目标受众。
在任何营销活动中，都应采取有效措施避免未成年人接触到相关信息。
2、对于成年人，也要遵循适度和负责任的原则进行推广，避免过度诱导或误导消费。
三、广告与宣传1、广告内容必须真实、准确，不得含有虚假、夸大或误导性的信息。
2、广告的表现形式应符合社会道德和公序良俗，避免引起不良社会影响。
3、限制广告投放的渠道和场所。
例如，不得在学校、医院、儿童活动场所等周边设置烟草广告。
4、在广告中必须明确标注“吸烟有害健康”等警示语，且警示语的字体、颜色和大小应符合相关规定，以确保清晰醒目。
四、促销活动1、严格控制促销活动的形式和力度，不得采用大规模、高力度的促销手段来刺激消费。
2、禁止以赠品、抽奖等方式过度诱导购买。
3、促销活动的时间、地点和范围应经过严格审批，并符合相关规定。
五、品牌传播1、注重品牌形象的塑造，但应以合法、合规、负责任的方式进行。
2、强调品牌的品质和特色时，不得淡化吸烟对健康的危害。
六、社会责任1、积极参与公共健康宣传活动，倡导减少吸烟、戒烟等健康生活方式。
2、投入资源支持相关的健康研究和教育项目，为社会健康事业做出一定贡献。
七、内部管理与监督1、建立健全内部营销推广管理制度，明确责任分工，确保各项活动符合规范。
2、加强对营销推广人员的培训，提高其法律意识和职业道德水平。
3、定期对营销推广活动进行内部审查和监督，发现问题及时整改。
第八章卷烟营销网络建设第一节卷烟营销网络建设的重要意义一、卷烟营销网络的概念卷烟营销网络是指由烟草商业企业为主，依据《烟草专卖法》的规定，遵循“以我为主、归我管理、由我调控”原则，建立营销机构，并实行对零售户送货，服务、管理供应范围内零售户的卷烟营销组织系统。
这些组织和个人通过分工和合作，形成系统性的网络化的卷烟营销通路，使卷烟能够有效地从生产者转移到最终消费者手中。
卷烟营销网络的建设和管理受到诸多因素的影响，例如顾客的消费偏好和需求特点、各类中间商的不同职责与作用、卷烟生产企业的市场营销目标及其它为网络成员所提供的服务与支持等。
从这种意义上来讲，卷烟营销网络的形成与运作是一个关系到卷烟制造商、中间商和消费者的有机整体。
在这个机体内，卷烟制造商、中间商和消费者有着共同的目标和利益需求，即将卷烟传递给消费者，满足其需求，并获得最大的效用和利益。
正因为这样，他们可以通过科学合理的分工与协作，来达到将卷烟及时准确地传递给消费者的目的。
二、建设卷烟营销网络的重要意义卷烟营销网络建设工作，从宏观上看，是烟草行业实现两个根本性的转变，从粗放型经营转变为集约型经营、从计划经济转向市场经济，适应社会主义市场经济的客观要求；从微观上和现实上看，是烟草商业企业提高管理水平和服务质量，增强自身竞争能力，提高经济效益的迫切需要；从长远发展看，是烟草行业加强专卖管理，完善国家垄断经营体系，使我们在国内、国际两个市场竞争中立于不败之地的重要战略措施。
相对于我们行业“六五”时期的组建来说，卷烟营销网络的建立是坚持“狠抓基础、稳中求进”的行业指导思想和“一要规范、二要改革、三要创新”的工作重点在烟草行业实施的第二次创业，是一项关系到烟草行业生存和发展的大计，是深化卷烟流通体制改革的重大举措和必由之路。
搞好网络建设，必将对我国烟草行业的持续、协调、健康发展起到重要的保证和推动作用，是烟草行业在专卖体制下建立社会主义市场经济体系的战略性基础工程。
卷烟线上营销活动实施方案卷烟线上营销活动实施方案引言在当今数字化时代，线上营销已成为企业推广和宣传的重要手段。
本方案旨在针对卷烟行业，设计一套切实可行的线上营销活动方案，以提升卷烟品牌的知名度和销量。
目标1.提升卷烟品牌的线上曝光率；2.增加卷烟销售额；3.建立稳定且忠诚的线上消费者群体。
方案1. 创建线上品牌形象•设计品牌logo、标语和形象色彩，以便在各个线上平台上保持一致的视觉形象。
•制作专业而吸引人的品牌介绍视频，以便在网站、社交媒体上使用。
•在各大卷烟行业相关论坛上积极发帖，回答用户问题，树立品牌专业形象。
2. 社交媒体推广•创建卷烟品牌官方社交媒体账号（微博、微信公众号、抖音等）。
•定期发布品牌相关新闻、活动以及吸引用户的优惠券、折扣等信息。
•与卷烟行业的KOL合作，邀请他们试用、评测产品，并进行推广。
•举办线上互动活动，如投票、抽奖等，增加用户粘性。
3. 电商平台合作•与知名电商平台签署合作协议，将卷烟产品引入他们的平台，提高产品曝光度。
•设计专属的电商促销活动，如购物返现、满减折扣等，吸引用户购买。
•定期在电商平台进行产品推广，包括产品介绍、用户评价等。
4. 线上广告投放•调研并选择合适的线上广告平台，如百度、谷歌、新浪等。
•设计吸引人的广告内容和图像，引导用户点击进入官方网站或电商页面。
•根据数据分析，调整广告投放策略，提高广告点击率和转化率。
5. 数据分析与优化•使用数据分析工具，如Google Analytics、百度统计等，对线上活动进行数据跟踪和分析。
•根据数据结果，优化线上活动策略，提高活动效果和用户转化率。
•定期制作报告，汇总数据和分析结果，为上层管理提供决策参考。
结论通过以上方案的实施，卷烟品牌将能够获得更高的线上曝光率、销售额和忠诚用户群体。
同时，随着社交媒体和电商的快速发展，卷烟品牌将能够更好地满足用户需求，提升市场竞争力。
方案执行细节1. 创建线上品牌形象•设计品牌logo、标语和形象色彩时，要尊重法律法规，避免与其他行业品牌冲突。
农村卷烟营销网络：零售终端建设规范1 范围本部分规定了农村卷烟营销网络零售终端建设的总体要求、选址、建筑设施、安全环境和数字化系统建设的要求。
本部分适用于农村卷烟营销网络的零售终端建设。
2 规范性引用文件下列文件中的内容通过文中的规范性引用而构成本文件必不可少的条款。
其中，注日期的引用文件，仅该日期对应的版本适用于本文件；不注日期的引用文件，其最新版本（包括所有的修改单）适用于本文件。
GB 15630 消防安全标志设置要求GB/T 18883 室内空气质量标准DB43/T xxxx 农村卷烟营销网络第6部分：零售终端数字化建设规范3 术语和定义下列术语和定义适用于本文件。
农村卷烟营销网络指由烟草商业企业为主，依照烟草专卖法律法规，对农村卷烟零售户服务的卷烟营销组织系统。
现代终端指运用指定的零售终端管理系统进行“全店铺管理、全商品扫码、多方式结算”为基本特征，以诚信、守法、规范经营为基础，具备现代经营意识、现代经营设施和现代经营方法，能够有效发挥产品销售、形象展示、品牌培育、宣传促销、信息采集和消费跟踪等主要功能的零售终端。
普通终端指不具备现代终端特征，但持有烟草专卖零售许可证的卷烟零售终端。
4 总体要求应办理《工商营业执照》及《烟草专卖零售许可证》，证照相符、人证相符、证址相符并且上墙。
应主动接受烟草相关部门的监管，签署协议，承担相应的法律责任和义务。
经营业主应具有现代经营能力，无违法违规经营记录，信用等级为A（含）以上。
宜优先选择具备大专以上学历的返乡创业青年进行经营。
客户档位不应低于6档。
可分六个等级进行建设，即：a)五星现代终端；a)四星现代终端；b)三星现代终端；c)二星现代终端；d)一星现代终端；e)普通终端。
5 选址交通便利，出入性好，位于农网乡镇、农村的相对中心位置或人流量相对集中区域。
距中小学学校、幼儿园距离应符合卷烟经营行政许布局要求。
所处地理位置无可预见的自然地质灾害（如塌方、洪水、泥石流等）和其它安全隐患。
农村卷烟营销网络第8部分：营销服务规范1范围本部分规定了湖南卷烟商业企业零售终端服务的服务类型、基础服务、特色服务、服务监测、服务评价与改进等内容。
本文件适用于指导湖南烟草商业领域卷烟营销人员对卷烟零售客户开展的服务工作，包括前台可视服务工作及后台相关服务支持工作。
2规范性引用文件下列文件中的内容通过文中的规范性引用而构成本文件必不可少的条款。
其中，注日期的引用文件，仅该日期对应的版本适用于本文件；不注日期的引用文件，其最新版本（包括所有的修改单）适用于本文件。
YC/T262-2008烟草行业物流单证DB43/T XX农村卷烟营销网络第7部分：零售客户培训指南DB43/T XX农村卷烟营销网络第6部分：零售终端商品陈列指南3术语和定义下列术语和定义适用于本文件。
弱势群体因病或伤残导致家庭生活困难的零售客户。
4服务对象分层分类烟草商业企业服务对象可分为：a)星级现代终端b)普通现代终端c)弱势群体5服务内容分层分类应根据不同星级分层服务，零售终端分层分类服务见表1。
表1零售终端分层分类服务表分层分类服务项目分层分类服务细项服务对象星级现代终端普通零售终端弱势群体一星二星三星四星五星基础服务客户入网★★★★★★★卷烟订货结算★★★★★★★客户拜访★★★★★★★咨询反馈★★★★★★★货源供应★★★★★★★送/退/换货★★★★★★★客户培训★★★★★★★经营指导★★★★★★★个性化服务形象改善☆★★★★培训指导☆★★★★数字服务☆★★★★会员管理☆★★★★资源整合☆★★★★传播矩阵☆☆☆★★特色服务情感维系☆★货源供应☆★爱心帮扶☆★送课下乡☆★法律咨询☆★6基础服务客户入网6.1.1客户接入6.1.1.1市场经理在卷烟营销平台接收到新入网客户信息后，应在5个工作日内分配给客户经理。
6.1.1.2客户经理应在5个工作日内以电话或实地通知客户携带相关资料、绑定银行卡等，办理入网手续。
6.1.2信息维护6.1.2.1客户入网后，应关注客户经营信息变化情况并予以及时维护更新客户基础信息，确保信息的及时性、准确性。
XX烟草公司卷烟网上订货业务规范（讨论稿）为保障网上订货工作规范、顺畅、高效运作，根据国家局网上订货业务的有关要求，特制定州地市级公司网上订货业务规范。
一、基本原则（一）客户自愿原则：紧紧围绕营销上水平这一核心,根据客户的实际情况，充分尊重客户的意愿,避免片面、过度追求网上订货的表面化和形式化。
（二)有效货源保障供应原则:继续坚持“控制总量、稍紧平衡”方针，严格规范货源属性分类，以与零售客户商定总量为基础，科学制定统一的货源供应策略,做到总量基本满足，客户有所选择。
（三）前后台统一运行原则:进一步明确前、中、后台工作职能，理顺部门、岗位之间的职能关系，全面梳理业务流程,强化督查考评，提高内部协作水平和工作效率，提升后台支撑中台、中台支持前台、前台服务客户的水平。
（四）工商协同原则：进一步提升市场预测能力,加强市场分析与研究，提高工商协同运作水平，实现网络建设、订单供货、协同营销三位一体协调发展。
（五）统一规范原则：根据国家局整体规划、统一组织、分步推进、稳步实施的要求，在统一软件平台、统一业务流程、统一标准规范的前提下，实施和推进网上订货工作。
二、基础工作要求(一)科学准确划分零售客户类别准确划分客户类别是货源精准投放的基础，关系到零售客户核心经营利益。
1、划分主体：以各州地市公司为单位，对辖区内所有零售客户进行客户类别划分。
2、划分标准：严格按照《关于进一步规范卷烟零售客户分类工作的通知》（中烟销网［2008]52号）中42个零售客户类别划分标准,做好客户分类工作。
原则上归类差错率要控制在2％以内，“其他类"客户的比例不得超过5％。
归类差错率=归类错误的零售客户数量/辖区内零售客户总数×100％；3、客户类别细分：在货源供应与国家局42个客户分类相结合的基础上，对各类别零售客户的经营能力可从经营规模、经营结构、商圈类型等维度进一步细分，按照经营规模、品牌结构、经营环境相近性等原则，科学划分零售客户供应组别，作为货源供应和投放策略制定的基本依据。
2020-2021学年邯郸市第二中学高三英语二模试题及答案第一部分阅读（共两节，满分40分）第一节（共15小题；每小题2分，满分30分）阅读下列短文，从每题所给的A、B、C、D四个选项中选出最佳选项AReturns & Refund Guarantee（保证；保证书）The “Returns & Refund Guarantee” is a promise provided by sellers for every item they sell on DHgate. com. When you receive an item that was bought and paid for on our site, and you find it is not as described or isof low quality, you can contact the seller to resolve these problems. DHgate will offer additional assistance if the seller is not cooperative.Scope（范围）The following points should not be included in the “Returns & Refund Guarantee”：▲The seller didn't make any promise.▲The seller can provide evidence to prove the items are as described.▲You didn't contact the seller within the promised time.▲You have released the payment to the seller before asking DHgate for help.Sellers are able to set up the following promises：Returning items for any reasonBuyers can return items for a refund within a specific date which has been set up by sellers, such as 3 days, and 7 days from the day when the items are received. The items' receiving date is the date that is indicated on the shipping carrier's official website. Buyers should prepay any return shipping cost, which will be given back to the buyers after the seller receives the items as long as the items are returned in the same exact condition as when they were delivered.Returns or Refunds accepted if the product has quality issuesBuyers can return the items for a refund when they are not as described or possess quality issues by communicating directly with the seller. The seller is responsible for the return shipping cost.Buyers can get a refund and keep the items when the items are not as described or possess quality issues by negotiating directly with sellers.1.Who can get additional assistance from DHgate in the guarantee?A.The buyers in physical stores.B.The buyers on DHgate. com.C.The sellers on DHgate. com.D.Both the buyers and the sellers.2.Which situation is within the scope of the guarantee?A.The seller didn't make any promise.B.The buyer has paid the seller in advance.C.The buyer asked for help within the promised time.D.The seller proves that there is nothing wrong with the item.3.Which of the following is true according to the passage?A.Not all the sellers make promises.B.DHgate sometimes will pay the buyers.C.Sellers should prepay return shipping cost.D.The buyer can't keep the items after getting a refund.BLight pollution is a significant but overlooked driver of the rapid decline of insect populations, according to the most comprehensive review of the scientific evidence to date.Artificial light at night can affect every aspect of insects' lives, the researchers said. "We strongly believe artificial light at night — in combination with habitat loss, chemical pollution.invasive (入侵的) species, and climate change — is driving insect declines, " the scientists concluded after assessing more than 150 studies.Insect population collapses have been reported around the world, and the first global scientific review published in February,said widespread declines threatened to cause a "catastrophic collapse of nature's ecosystems".There are thought to be millions of insect species, most still unknown to science, and about half are active at night. Those active in the day may also be disturbed by light at night when they are at rest.The most familiar impact of light pollution is moths (飞蛾) flapping around a bulb, mistaking it for the moon. Some insects use the polarisation of light to find the water they need to breed, as light waves line up after reflecting from a smooth surface. But artificial light can scupper (使泡汤) this. Insects areimportant prey (猎物) for many species, but light pollution can tip the balance in favour of the predator if it traps insects around lights. Such increases in predation risk were likely to cause the rapid extinction of affected species, the researchers said.The researchers said most human-caused threats to insects have analogues in nature, such as climate change and invasive species. But light pollution is particularly hard for insects to deal with.However, unlike other drivers of decline, light pollution is ly easy to prevent. Simply turning off lights that arenot needed is the most obvious action, he said, while making lights motion-activated also cuts light pollution. Shading lights so only the area needed is lit up is important. It is the same with avoiding blue-white lights, which interfere with daily rhythms. LED lights also offer hope as they can be easily tuned to avoid harmful colours and flicker rates.4. What is discussed in the passage?A. Causes of declining insect populations.B. Consequences of insect population collapses.C. Light pollution: the key bringer of insect declines.D. Insect declines: the driver of the collapsed ecosystem.5. What is the 5th paragraph mainly about?A. How light travels in space.B. How light helps insects find food.C. How the food chain is interrelated.D. How light pollution affects insects.6. What does the underlined word"analogues"in Paragraph 6probably mean?A. Selective things.B. Similar things.C. Variations.D. Limitations.7. What is the purpose of the last paragraph?A. To offer solutions.B. To give examples.C. To make comparisons.D. To present arguments.CFew people are aware that Waterloo Bridge, crossed by thousands of daily commuters (每天长途上下班的人) and celebrated as a London landmark, was mainly built by a female workforce.There are no written or photographic records ofthe women who built the bridge since the construction company that built it closed in the 1980s and with it went all the records. What’s left is anecdotal evidence, kept alive by the tourist boat skippers who have called it theLadiesBridge.During the Second World War, with the majority of the active male labor-force away at the front, women increasingly took on traditionally male roles. By 1944, 25,000 women were working in the construction industry, carrying out back-breaking tasks. These women were permitted to carry out this exhausting and dangerous workon the basis that it would only be temporary and that their pay would be lower than that of men. So the surge (激增) in women working in construction and engineering did not continue after the war.September sees a series of events celebrating the unknown work of the large female workforce. Musician Claudia Molitor has created a 45-minute musical entitled “theSingingBridge”, which runs at Somerset House from Sept9th. to Sept25th. In late September, the “Light up the Ladies Bridge” event saw the National Theatre’s fly tower lit up by large scale photographic projections (投影片) of female construction workers working in construction during World War II.Let’s all celebrate the women who have helped to build the cities in which we live.8. Why do few people know about the builders ofWaterlooBridge?A. The records of their work have been lost.B. Female workers received little attention.C. The construction took place long ago.D. Few people know about the bridge.9. What can we learn from the fourth paragraph?A. There are less female workers inLondon.B.WaterlooBridgeis popular among artists.C. The story ofWaterlooBridgeis better known.D. Many works of art were created during World War II.10. Why didLondonwomen do the construction work?A. It was a tradition inLondon.B. They wanted to get a steady job.C. Mostmen had gone to the battlefield.D. The company offered them better pay.11. Which can be the best title for the text?A. Female Workers on the RiseB. A Hidden Treasure inLondonC. ANew LondonLandmarkD. The Story behind theLadiesBridgeDWe all know that a healthy lifemeans getting both plenty of exercise and enough good-quality sleep, butreality often gets in the way. The new research indicates that doing enough exercise could make up for some of the unhealthy impacts of bad sleep. While the health benefits of exercise and sleep are nothing new, it's the relationship between them that is interesting in this particular study — it could even give doctors another option to suggest for patients dealing with sleep problems.“We found those who had both the poorest sleep quality and who exercised the least were most at risk of death from heart disease, stroke, and cancer,” says epidemiologist Bo-Huei Huang, from the University of Sydney in Australia.Participants were grouped into three levels of physical activity (high, medium or low) and were also given a sleep quality score from 0-5 based on the amount of shut-eye they got, how late they stayed up, insomnia, snoring and daytime sleepiness.Those with the highest risk of dying from cancer or heart disease during the study period were those with the worst quality sleep and who didn't meet the WHO recommended guidelines for exercise. That risk went down for people with poor quality sleep but who did meet the exercise guidelines.In the case of all forms of cancer, for example, those at the unhealthiest end of the sleep and exercise scale had a 45 percent higher risk of dying from cancer than those with good sleep scores who kept physically active. However, that risk just about disappeared for those who didn't score well on sleep but did score well on physical activity.For now it's not clear why more exercise might make up for poor sleep, as far as our health goes. It could be that the increased activity iscounteractinginflammation (炎症), or reducing irregularities in glucose metabolism, suggest the researchers.“Considering that physical activity is perhaps more modifiable than sleep, our study offers people more health incentives to be physically active.” says population health researcher Emmanuel Stamatakis, from the University of Sydney.12. This research is of particular interest in that ________.A. it’s in this study that exercise is known to be beneficial to sleep.B. this study offers people more health treatments to be physical active.C. it could enable doctors to cure patients of their sleeping condition.D. the relationship between exercise and sleep is updated in this study.13. Which of the following statements istrueaccording to the passage?A. Those who had the poorest sleep quality were most at risk of death from heart disease.B. Those scoring lowest on sleep and exercise scale were more likely to die from cancer.C. There’s no risk of cancer for those who didn't sleep well but did score well on physical activity.D. It's evident that in terms of health more exercise could make up for poor sleep.14. What does the underlined word in Paragraph 6 mean?A. interactingB. increasingC. preventingD. causing15. Where can this passage most probably be taken from?A. A research findings reportB. A medical examination reportC. A poor sleep study reportD. A physical activity study report第二节（共5小题；每小题2分，满分10分）阅读下面短文，从短文后的选项中选出可以填入空白处的最佳选项。
