英语视听说PROJECT策划——那些令我们印象深刻的广告

初中英文广告作文题目英文：As a middle school student, I often come across various advertisements in my daily life. Advertisements are everywhere, from billboards on the street to commercials on TV. They are designed to catch our attention and persuade us to buy products or services. I have encountered many interesting and persuasive advertisements, and I would like to share some of them with you.One of the most memorable advertisements I have seen is a Coca-Cola commercial. The ad featured a group of friends having a great time at a party, and they were all drinking Coca-Cola. The commercial was so lively and fun, and it made me want to join in on the fun. The slogan "Open Happiness" was also very catchy and made me feel like drinking a Coca-Cola would bring me happiness. This advertisement was very effective because it made me associate Coca-Cola with good times and happiness.Another advertisement that left a lasting impression on me was a Nike ad featuring a famous athlete. The ad showed the athlete training hard and overcoming obstacles to achieve success. The message of the ad was very inspiring, and it made me feel motivated and determined. The slogan "Just Do It" was simple but powerful, and it made mebelieve that I could achieve anything if I put my mind to it. This advertisement was effective because it made mewant to buy Nike products and embody the spirit of determination and perseverance.中文：作为一名初中生，我经常在日常生活中看到各种广告。

Project Set up 广告行业术语一、广告行业概述1. 广告行业的定义广告行业是指以传播手段为主要方式，为客户创作、制作、发布广告内容的相关产业。

这个行业包括了广告公司、广告主、媒体等。

2. 广告行业的发展历程广告行业在传统媒体时代主要是以报纸、电视、广播为主要传播渠道，随着网络的发展，广告行业逐渐以数字媒体为主要推广渠道。

3. 广告行业的重要性广告行业是市场营销的重要组成部分，对于产品销售、品牌推广等方面起着至关重要的作用。

二、广告行业术语解析1. CPMCPM是Cost Per Mille的缩写，意为每千次展示的成本。

这是广告行业中用来衡量广告成本的指标之一。

2. CPACPA是Cost Per Action的缩写，意为每个行为的成本。

这是另一个衡量广告成本的指标，通常用于衡量广告效果。

3. ROIROI是Return on Investment的缩写，意为投资回报率。

这是评估广告投资效果的重要指标之一。

4. CTRCTR是Click Through Rate的缩写，意为点击率。

这是衡量广告点击效果的指标，通常用于衡量广告的吸引力。

5. ImpressionsImpressions指的是广告曝光量，即广告被展示给用户的次数。

三、项目启动流程1. 制定广告策略在启动广告项目之前，首先需要明确广告的目标、受众、传播渠道等关键要素，制定广告策略。

2. 确定广告预算在制定广告策略的基础上，确定广告预算，包括广告投放的成本、创意制作的费用等。

3. 确定KPIKPI是Key Performance Indicator的缩写，意为关键绩效指标，是用来衡量广告效果的重要指标。

4. 选择合适的广告评台根据广告策略和目标受众，选择适合的广告评台，包括传统媒体和数字媒体。

5. 制定广告内容和创意根据广告策略和选择的广告评台，制定广告内容和创意，包括文案、图片、视瓶等。

6. 启动广告投放确定广告内容和创意之后，启动广告投放，监控广告效果，并根据实际情况进行调整和优化。

12月英语六级作文：电视广告12月英语六级作文范文:电视广告（通用26篇）在日常学习、工作或生活中，大家都经常看到作文的身影吧，借助作文人们可以反映客观事物、表达思想感情、传递知识信息。

一篇什么样的作文才能称之为优秀作文呢？下面是店铺为大家收集的12月英语六级作文范文:电视广告（通用26篇），欢迎大家分享。

12月英语六级作文:电视广告篇1Nowadays there are more and more advertisements on TV,they appear either before a tv program or after it,and sometimes even ed between episodes of a tv serial plays,and the time of which is becoming longer and longer,which is so boring,and many watchers cannot wait but switch to other channels.but why this phenomenahas appeared,the reason may be two.at the first place,it is a methodforbusinessmen in such a highly competitive market to make their goods known by customers,which will improve the sales amounts.At the second place,it is a chance for the tv station to earn money to support their programs.if i am given the chance to meet the leader of tv station,i would like to suggest them decreasethe amounts of the advertisements relatively.maybe doing this will lose some profits,but instead,the audience rating will be improved largely.12月英语六级作文:电视广告篇2nowadays there are more and more advertisements on tv,they appear either before a tv program or after it,and sometimes even ed between episodes of a tv serial plays,and the time of which is becoming longer and longer,which is so boring,and many watchers cannot wait but switch to other channels.but why this phenomenahas appeared,the reason maybe two.at the first place,it is a methodforbusinessmen in such a highly competitive market to make their goods known by customers,which will improve the sales amounts.at the second place,it is a chance for the tv station to earn money to support their programs.if i am given the chance to meet the leader of tv station,i would like to suggest them decreasethe amounts of the advertisements relatively.maybe doing this will lose some profits,but instead,the audience rating will be improved largely. 12月英语六级作文:电视广告篇3With the development of a market-oriented economy,advertisement becomes a dominant feature in the television industry.Some people think it bring lots of advantages and convenience for human beings,while some people consider the disadvantages it brings are more than advantages and it should be restricted.What do you think of it? For me,i think it should be banned.There are several reasons to support my view.随着市场经济的发展，广告成为了电视行业的主要特征。

ae—— account executive ——客户代表，或客户执行。

代表广告公司接受广告主各种业务，并负责整体执行的人。

account group ——业务小组。

广告公司内负责某特定客户之工作小组。

以ae 为中心，成员包括行销企划、创意、媒体等工作人员，替客户执行广告企划设定、广告表现制作、媒体安排等业务。

appeal point ——诉求点。

广告讯息中，最能打动消费者心理，并引起行动的重点。

brain storming ——动脑会议。

可自由发想，不受限制的讨论会议。

brand image ——品牌形象。

消费者对商品品牌之印象。

cf ——commercial film ——乃广告影片是也，可不是电视广告脚本哦，commercial 是电视广告脚本。

competitive presentation ——比稿。

有的广告主不会将广告计划立即委托一家广告公司，而是让多家广告公司彼此竞争，再从中选择最优秀、最满意的广告公司。

copywriter ——文案（撰文人员）。

负责广告文案的专门写作。

ci ——corporate identity ——企业识别。

以统一性的标志表示企业的理念、文化以及经营的任务。

creative boutique ——创意工作室。

“boutique ”为法语中商店的意思，指专门零售店，特别是指贩卖流行物品、装饰品的商店。

以这种语意为背景，由少数人组成、专门制作广告的公司，便称为小型制作专业广告公司。

direct response advertising ——直效广告。

需要从潜在客户处得到简单回应的广告。

例如邮购、直接信函、电讯行销，及有线电视购物频道。

直效广告必须是双向沟通的。

director ——指导。

在整个广告作业中，担任指导之专业职务。

依照其经验不同，指导可分为资深指导( senior director) 、指导( director )和助理指导( assistant director )。

@Cecilia-ssyYou never actually own a Patek Philippe.You merely look after it for the next generation. 没人能拥有百达翡丽，只不过为下一代保管而已。

@渣攻猛回头：yesterday you said tomorrow.昨天你说明天（就行动）。

@机器人婕婕：If they don't look good, we don't look good.他们不体面，我们没面子。

@国光苹果_欣：Connecting People.(Nokia) 科技以人为本。

@张三三同学：Life's good. LG 美好心生活。

@Summer里的非小姐：当然不得不提广告文案界奉为经典，奥格威为劳斯莱斯撰写的最负有盛名的长标题：At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.时速60英里时，这辆新劳斯莱斯的最大噪音来自电子钟。

@小昭昭昭：THIS IS AN ADVERTISEMENT FOR CHIVAS REGAL IF YOU NEED TO SEE THE BOTTLE YOU OBVIOUSLY DON’T MOVE IN THE RIGHT SOCIAL CIRCLES IF YOU NEED TO TASTE IT YOU JUST DON’T HAVE THE EXPERIENCE TO APPRECIATE IT.这是芝华士的广告。

假如你还需要看瓶子，你显然不在正确的社交圈。

假如你还需要品尝，那你肯定没有经验去鉴赏它。

@夏weiwei：Poetry in motion，dancing close to me．动态的诗，向我舞近。

（丰田汽车）@追风筝的傻妞：1.Time is what you make of it2.Start Ahead3.A diamond lasts forever. 钻石恒久远，一颗永流传。

列举几个好的广告洞察案例
好的广告洞察案例有很多，这里列举几个具有代表性的：
1. 麦当劳“I’m lovin’ it”广告洞察案例：麦当劳的“I’m lovin’ it”
广告是成功的案例之一，其核心洞察是年轻人对于个性和自由的追求。

通过让代言人亲自演绎歌曲，展现出年轻人的自由和个性，同时利用社交媒体等平台进行传播，吸引了年轻人的关注和喜爱。

2. 可口可乐“Share a Coke”广告洞察案例：可口可乐的“Share a Coke”广告的核心洞察是现代人对于社交互动和情感联系的渴望。

通过在瓶子上印上名字的方式，让人们在喝可口可乐的同时，感受到品牌对于消费者的关注和关怀，同时也促进了人们之间的互动和分享。

3. 耐克“Just Do It”广告洞察案例：耐克的“Just Do It”广告的核心洞察是人们对于挑战和超越自我的渴望。

通过选取一些具有代表性的运动员和人物，展示他们不断挑战和超越自我的精神，激发消费者的共鸣和情感共鸣，同时也提升了品牌形象和影响力。

4. 华为Mate 30“遥遥领先”广告洞察案例：华为Mate 30的“遥遥领先”广告的核心洞察是消费者对于领先科技和品质的需求。

通过展示华为Mate 30的科技和品质优势，以及与竞争对手的对比，突出了华为品牌的高端形
象和领先地位，吸引了消费者的关注和认可。

这些广告洞察案例都具有代表性，它们通过深入挖掘消费者的需求和心理，创造出具有吸引力和影响力的广告作品，提升了品牌形象和市场份额。

雅思口语当季话题卡：Describe an advertisement you remember well 描述一则记忆犹新的广告/记忆深刻的广告/印象很深的广告思路点拨：以下思路仅供参考，希望大家根据自己的真实经历编写答案谈起广告，想必大家从小到大应该看得不少了。

尤其是随着如今互联网的发展，我们在优酷爱奇艺等视频平台上看到的广告种类繁多。

小编小时候就觉得中国的广告比外国的广告要简单粗暴一些。

通常是喊几句广告词然后直接呈现产品，这样很容易让人知道你是卖的啥产品。

不过同样的广告多了，也不太好记忆。

相比之下，国外的广告就要文艺得多，通常都是带有小故事情节的，播放到最后才知道这是某某公司在打广告。

对于考生而言，小编建议大家选取一个自己生活中印象最深刻的一则广告。

如果实在没有看过或者忘记了之前看的广告，也可以选取我们生活中的日常必需品来谈。

当然，广告也不局限于电视或者网络，路边的广告牌以及报纸上的都算。

题目Describe an advertisement you remember wellYou should say:Where you saw itWhat it was aboutWhat it was likeWhy you remember it well参考答案下面给小编根据具体的题目要求，给出的原创参考答案：。

Well, an advertisement I remember well was the one selling beverages. It’s a brand called Hainan Coconut Tree Milk.一个让我记忆深刻的广告是关于卖饮料的广告。

是一个叫海南椰树牌椰汁的品牌。

I remember it was during the Spring Festival Gala of 2008 that I got to know this ad for the first time. You know what, the time during the Gala on TV was very precious, and usually companies from all industries wanted to bid for a chance to show their?product. I saw this coconut milk commercial right before the gala began, so you know how dear that ad fees would be.我记得是在2008年春季节年欢晚会期间我第一次看到了这则广告。

令你印象深刻的广告,英语作文Unforgettable Advertisements: Capturing the Essence of Creativity and PersuasionAdvertising has long been a powerful tool in shaping consumer behavior, capturing the attention of audiences, and leaving a lasting impression. From the iconic Coca-Cola campaigns to the thought-provoking messages of social awareness ads, the world of advertising has the unique ability to captivate, inspire, and even evoke emotions. In this essay, I will explore an advertisement that has left a profound and lasting impression on me, delving into the elements that make it truly unforgettable.The advertisement that has left a lasting impression on me is the "Think Small" campaign by Volkswagen in the 1960s. This campaign, which ran in the United States, was a bold and unconventional approach to advertising that challenged the prevailing norms of the industry. At a time when larger-than-life, flashy advertisements were the norm, Volkswagen opted for a minimalist and self-deprecating approach that stood out in stark contrast.The "Think Small" campaign was a masterpiece of simplicity andsubversion. Rather than boasting about the size, power, or luxury of their vehicles, Volkswagen acknowledged the compact nature of their iconic Beetle model. The advertisements featured a small, unassuming image of the Beetle, accompanied by a simple, straightforward message that encouraged consumers to "Think Small."What made this campaign so remarkable was its ability to connect with the audience on a deeper level. Instead of relying on exaggerated claims or empty promises, Volkswagen appealed to the intelligence and discernment of its potential customers. The advertisements acknowledged the prevailing societal preference for larger, more ostentatious vehicles, but challenged this notion by highlighting the virtues of the Beetle – its practicality, efficiency, and affordability.The "Think Small" campaign was a departure from the norm, and it resonated with consumers on a profound level. By embracing their product's perceived weaknesses and turning them into strengths, Volkswagen demonstrated a level of honesty and authenticity that was rare in the world of advertising. This approach not only captured the attention of the audience but also built a sense of trust and loyalty that endures to this day.One of the key elements that made this campaign so memorable wasits striking visual aesthetic. The advertisements featured a clean, minimalist design, with the Beetle taking center stage against a plain background. This simplicity allowed the message to shine through, without distracting the viewer with unnecessary embellishments or gimmicks. The use of negative space and the understated presentation of the product created a sense of elegance and sophistication that was both refreshing and compelling.Moreover, the copywriting in the "Think Small" campaign was equally impactful. The tagline itself, "Think Small," was a bold and subversive statement that challenged the status quo. The accompanying text further reinforced the message, highlighting the practical benefits of the Beetle, such as its fuel efficiency, maneuverability, and affordability. The language used was direct, honest, and devoid of hyperbole, which resonated with consumers who were increasingly wary of the grandiose claims made by traditional advertisers.The success of the "Think Small" campaign can be attributed to its ability to tap into the zeitgeist of the era. In the 1960s, the counterculture movement was gaining momentum, and consumers were becoming increasingly skeptical of mainstream advertising and corporate messaging. Volkswagen's willingness to embrace their product's perceived weaknesses and present them as strengths aligned with the growing desire for authenticity and individuality.Furthermore, the campaign's subversive nature and its refusal to conform to industry norms struck a chord with a younger, more progressive audience. By challenging the established conventions of advertising, Volkswagen positioned itself as a brand that was in touch with the changing values and aspirations of its target market.The impact of the "Think Small" campaign can still be felt today. It has become a seminal example of how effective advertising can be when it dares to be different and embraces a more genuine and authentic approach. The campaign's success has inspired countless other brands to rethink their advertising strategies, and it has become a benchmark for creative and impactful marketing.In conclusion, the "Think Small" campaign by Volkswagen is a shining example of how advertising can be transformed into a powerful tool for connecting with consumers on a deeper level. Through its bold, unconventional approach, Volkswagen was able to capture the attention of its audience, build trust and loyalty, and leave a lasting impression that continues to inspire and influence the world of advertising to this day.。

印象最深的广告雅思口语"The advertisement that I remember most vividly is a campaign for a non-profit organization called 'Save the Children'. It was an emotional and powerful advertisement that left a lasting impact on me.The advertisement was played on television during prime time, so I was able to catch it while watching the news one evening. It featured a young boy, sitting alone on a beach, looking out towards the horizon. His eyes were filled with sorrow and loneliness, and his expression was heartbreaking.The advertisement focused on the plight of children in poverty-stricken countries, who are often left to fend for themselves with little hope of a better future. The image of the boy on the beach was a powerful symbol of the millions of children who are abandoned, neglected, and exploited around the world.What made this advertisement so memorable for me was its emotional impact. It was not just a call to action, asking peopleto donate or volunteer, but a reminder of the humanity we all share. It made me realize that every child deserves a chance at a happy and fulfilling life, and that we all have a responsibility to help make that happen.In conclusion, this advertisement left a lasting impression on me because it was not just about selling a product or promoting a brand, but about raising awareness and igniting a sense of compassion in people. It reminded me of the importance of empathy and the power of collective action in making a difference in the world."这个回答遵循了雅思口语考试中描述一个物品或事件的典型结构，包括广告的来源、内容、特点以及为什么印象深刻。