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Unit 1 热爱本职工作伊丽莎白.福尼尔是一位殡葬从业者。
大学时，她就表明自己对殡葬业的兴趣绝非玩笑，但她的朋友们从来没把此话当真。
然而，大约19年后，这些培养却请她为自己的家人安排葬礼。
在别人最难过的时候能帮上忙，福尼尔深感荣幸。
在她眼里，殡葬从业者通过组织葬礼帮助别人，其作用和助产士、护士类似，福尼尔认为自己对社会的贡献同样很有意义。
福尼尔热爱这份非同寻常的工作的大部分理由其实是普遍认同的，至少根据职业满意度对工作中的满足感和个人贡献相关度的研究可以得出这一点。
该研究发现，职业满意度最高的是关心照料他人的从业人员，例如消防员、教师、神职人员和理疗师。
职业满意度是自主性、目的性和渴望从事有用、快乐、有趣工作的综合结果。
薪水未必和职业满意度必然相关。
它也许会吸引人们入门，但别的东西会阻止其发展。
然而，在所有热爱本职工作的人群中，仍有相当多的人承认对自己的工作不满意。
如果对职业生涯逐渐心灰意冷，我们可以采取以下的措施改变现状。
如果有80%的时间我们热爱自己所做的工作，那就说明我们干的相当不错。
从这样的工作中获得干劲或许远远超过负面损耗。
在这种情况下，我们应该关注工作中带来愉悦的部分。
如果感到不被赏识或被忽视，则应设法彰显自我。
我们可以寻找机会表达心迹。
如果工作很无聊，我们可以要求承担更多的责任。
如果工作太容易，我们可以要求新的挑战或培训以拓展技能。
我们应该设法找到自己的兴趣、优势以及市场价值的契合点。
确定这个契合点将有助于我们认识到工作的价值所在，二认识到这一点将带来满足感。
最后，倘若我们和上司、同事相处不融洽，则应尽量减少和他们的互动交流。
专注于自己的工作表现和结果即可。
如果这些策略仍使我们忐忑不安，也许是时候寻找新的工作了。
记住，你的工作意味着你拥有它并以此为生，至少在某段日子里，它时刻与你相伴。
因此，努力热爱它吧。
Unit 2 实行员工问责制20世纪40年代初，杜鲁门总统在白宫的办公桌上放着一个牌子，上面写着“责任止于此”。
第一单元联想——新世界，新思维1984年，由于预见到计算机必将改变人们的工作和生活方式，联想的创始人柳传志和十个志同道合的同事创建了新技术开发公司，该公司就是后来举世闻名的联想集团。
随后几年里，本着公司的核心价值观——创新，联想实现了很多重要的技术突破；例如发明了能将操作系统由英文翻译成中文的联想汉卡，创造了轻敲一个键就能上网的“一键式上网”以及发展了联合应用技术。
所有这些创新奠定了联想十多年来在中国电脑市场上的领先地位。
2003年，联想更名为Lenovo, 准备进军海外市场。
两年后，联想收购了IBM个人电脑部。
如今，联想全球雇员超过2.5万人，总部位于北卡莱纳州的罗利，研发中心设在中国、日本和美国。
除了中国的电脑生产和装配厂外，联想在中国、巴西、墨西哥和其他国家也有生产和分销中心。
现在，联想的主要业务涉及开发、制造和销售高质量个人电脑及增值业务。
其在全世界生产销售的产品包括著名的ThinkPad笔记本电脑和Think Center台式机。
在中国，联想占有约三分之一的个人电脑市场。
产品除天骄、锋行家用台式机以及扬天、开天商用台式机外，联想还有一条包括服务器、外设和数码娱乐产品在内的生产线，这条生产线产品丰富，日益扩大。
联想总是将其公司价值观牢记在心：服务客户、创业创新、精准求实和诚信共享。
联想致力于成为一家世界性公司，设计并提供新颖动人的产品和服务来满足全球顾客的需求。
第二单元局域网简介局域网（简称LAN）是指在一个房间、一幢楼房或几幢楼房内，由多台计算机相互连接而形成的网络。
在计算机使用初局域网及广泛使用。
局域网被定义为短距离用户之间高速率传输数据的网络。
因特网是一种广域网（W AN），与局域网不同。
局域网又被定义为“内网”，但有时，局域网也指与某一公司或组织连接，但并不与广域网相连的若干局域网的集合。
局域网通过集线器或路由器将所有计算机联网，所采用的通讯方式是无所不在的以太网网线或者无线技术。
新职业英语课后翻译book1Unit11.这一切不是一朝一夕可以实现的。
(a c h i e v e)A l l t h i s c a n n o t b e a c h i e v e d o v e r n i g h t.2.下午六点钟左右体育馆通常很忙。
(t e n d t o)T h e g y m t e n d s t o g e t v e r y b u s y a t a r o u n d6o’c l o c k i n t h e a f t e r n o o n.3.这个地区现在不安全，还是远离它为好。
(s t a y a w a y f r o m)T h i s a r e a i s n o t s a f e a t t h e m o m e n t,s o i t’s b e t t e r t o s t a y a w a y f r o m i t.4.就销售而言，他们是该地区五大超市之一。
(i n t e r m s o f)T h e y a r e o n e o f t h e t o p f i v e s u p e r m a r k e t s i n t h e a r e a i n t e r m s o f s a l e s.5.这间房既要作卧室又得作客厅。
(s e r v e a s)T h i s r o o m h a s t o s e r v e a s b o t h b e d r o o m a n d l i v i n g r o o m.6.生产部负责监督这个项目的进展。
(m o n i t o r)T h e p r o d u c t i o n d e p a r t m e n t i s r e s p o n s i b le f o r m o n i t o r i n g t h e p r o g r e s s o f t h i s p r o j e c t.7.上个月经理忙于一项对营销活动的研究工作。
Unit 1 Text A College—A Transition Point in My Life1 When I first entered college as a freshman, I was afraid that I was not able to do well in my studies. I was afraid of being off by myself, away from my family for the first time. Here I was surrounded by people I did not know and who did not know me. I would have to make friends with them and perhaps also compete with them for grades in courses I would take. Were they smarter than I was? Could I keep up with them? Would they accept me?2 I soon learned that my life was now up to me. I had to set a study program if I wanted to succeed in my courses. I had to regulate the time I spent studying and the time I spent socializing. I had to decide when to go to bed, when and what to eat, when and what to drink, and with whom to be friendly. These questions I had to answer for myself.3 At first, life was a bit difficult. I made mistakes in how I used my time. I spent too much time making friends. I also made some mistakes in how I chose my first friends in college.4 Shortly, however, I had my life under control. I managed to go to class on time, do my first assignments and hand them in, and pass my first exams with fairly good grades. In addition, I made a few friends with whom I felt comfortable and with whom I could share my fears. I set up a routine that was really my own — a routine that met my needs.5 As a result, I began to look upon myself from a different perspective. I began to see myself as a person responsible for myself and responsible for my friends and family. It felt good to make my own decisions and see those decisions turn out to be wise ones. I guess that this is all part of what people call “growing up.”6 What did life have in store for me? At that stage in my life, I really was not certain whereI would ultimately go in life and what I would do with the years ahead of me. But I knew that I would be able to handle what was ahead because I had successfully jumped this important hurdle in my life: I had made the transition from a person dependent on my family for emotional support to a person who was responsible for myself.大学——我一生中的转折点作为一名一年级新生初进大学时，我害怕自己在学业上搞不好。
《新职业英语》机电英语Unit1-4课文翻译第1单元reading A：蓝天模具——创造辉煌蓝天模具公司是中国最著名的挤压式模具生产厂家之一。
我们拥有TA模具公司和TC 模具公司两家分公司、四个级别的模具和上百种产品组。
TA模具公司建于1993年，占地面积达30英亩，位于久负盛名的“模具之乡”和“塑料王国”之称的城市——浙江省宁波市。
2007年，为了扩大企业进军世界市场，我们又新建一个TC模具公司。
作为经验丰富的专业的模具生产商，我们已创立了一套独特而完整的挤压式集成系统模具制造理论。
我们在模具设计、热塑精密缓动控制、PVC低发泡技术、WPC原料配方、挤压成型操作技术等方面都处于领先地位。
我们研发的众多模具产品被广泛地用于建筑材料业、装饰业、包装等行业，包括日常生活用品。
我们致力于在各个领域创造辉煌。
为了达成这样的目标，我们与客户紧密合作，共同努力，以最具有竞争力的价格、最优的品质满足客户要求。
能够为客户提供专家支持与建议并为客户选择或开发符合自身要求的高效的模具产品提供解决方案，我们感到很自豪。
我们的技术团队能够为您业务的各个阶段提供服务，并为客户提供现场操作培训，以使客户能够更有效地使用产品。
除此之外，我们不满足于现状，从未停止过前进的脚步，不断追求提高产品服务与质量。
由于我们有丰富的经验、先进的设备和高效的生产体系，我们的产品已出口40 多个国家和地区，包括欧洲、美洲、东南亚和中亚等。
我们将尽力为全球的客户提供中国最好的挤压式模具和全方位的技术支持。
我们愿和您携手共创灿烂美好的明天！第1单元reading B建立商务关系建立商务关系是开发贸易关系的第一步由于业务增长和开拓在很大程度上有赖于业务关系的建立，因此，适当得体的贸易信函是至关重要的。
欲与对方通过信函建立业务联系时，一定要告诉对方你是如何得知对方信息以及你们的主要业务领域，然后陈述目的和需求，最后表达你们想与对方在未来建立合作的诚挚愿望。
第一册七八单元Unit 71.这个问题值得认真考虑?This question deserves careful consideration.2. 我认为她的体重在增加I think she’s gaining weight.3. 尽管我很不喜欢，但今晚我必须呆在家里学习As much as I hate to do it, I must stay home and study tonight.4.他从未按时完成过这一个项目?He has never completed a project on time.5. 他们敦促我们给予支持? They urged us to give our support.6. 如果你发现这部手机有问题，可以要求退款?You can ask for a refund if you find any defects in this mobilephone.7. 经理授权我在他出差期间代表他行事The manager authorized me to act for him while he was onbusiness.8.他自己出钱印他的书He had his book printed at his own expense.Unit 81. 我不能担保你得到一个满意的结果I can’t ensure that you get a satisfactory result.2. 目前对石油的需求很大Oil is in great demand these days.3.面对危险她表现得很勇敢She behaved bravely in the face of danger.4. 公司的业务范围正在迅速扩大The scope of the company’s business is rapidly expanding.5. 我没意识到自己犯了错误I was not conscious of having made a mistake.6. 他们希望花费最少的时间和金钱来得到最佳的效果They want to spend a minimum of both time and money to get the best result.7. 我那么做是出于职责,而不是别人要我做I did it on my own responsibility, without being told.8. 营销中团队协作比个人努力更加重要In marketing teamwork is more important than individual effort.第二册一到五单元Unit 11. 公司所有规章制度都应严格遵守All the company rules and regulations must be strictly observed.2. 和这些同学在一起我们应随便一些We should be casual when we stay with these students.3.上述所说的是一些在职场环境中非常有用的交际技能The above-mentioned are some communication skills that are very useful in an office setting.4. 我们有一个专业的团队来营销我们的产品We have a professional team to market our products.5. 你知道金秋流行黑衣服吗?Do you know black clothes will be trendy this fall?6. 与其求人,不如求己We would rather rely on ourselves instead of seeking help from others.7.新车必须符合国家标准?New vehicles must comply with national standards.8. 我们公司的一些年轻人可能会来寻求你的建议Some young people in our company may come to seek your advice.Unit 21.我把咖啡洒了一桌?I spilt coffee all over my desk.2.会上要求我们每个人都提出建议?We were all asked to contribute ideas at the meeting.3.水果在运送时容易腐烂?Fruits are perishable during transportation.4. 负责的军官在战斗中受了重伤The officer in charge was wounded badly in the battle.5. 显然那间公寓一直没人住Apparently, no one has been living in that flat.6. 他在退休之前领到了一笔补偿金He got a payoff before the retirement.7.经理正在把工作分配给几个工作人员?The manager is assigning the work to several clerks.8.他们正在努力寻找和平解决这种冲突的方法?They are working hard to find a peaceful solution to the conflict.Unit 31. 你得确保你已为未来的工作做好了准备You need to ensure that you are fully prepared for your future job.2.在他们的帮助下，我们最后完成了我们的任务?With their help, we accomplished our task in the end.3.三个月后，他终于在一家大型的电脑公司找到了一份工作?Three months later, he finally secured a job with a large computer company.4. 经理拒绝给他解释的机会。
Unit 1如何快速适应大学生活当你第一次进入大学的时候，你会发现，大学生活和高中生活有很大区别。
在高中，我们总是依靠家长和老师帮助我们解决各种困难问题。
然而在大学，我们只能依靠自己。
除此以外，我们必须学会如何与同学、室友和睦相处。
几乎每个大学新生都经历过不同程度的紧张和焦虑情绪。
但是不用担心，现在给你一些建议，希望能帮助你尽快适应大学生活。
1、记住，不是只有你有这种情况。
你宿舍的每个人都有同样的情况。
和他们说说你的恐惧和焦虑。
他们可能也有同样的感觉，并且很乐意向你倾诉他们的感觉。
、走出你的宿舍。
上大学的好处在于你可以与新的面孔一起重新开始生活。
他们不会知道你的过去，他们只会知道你希望他们知道的事情。
因此，尝试新的事物，不要害怕，试着展现新的个性。
弄清楚真正的自己，弄清楚你希望成为什么样的人，这是最佳的时机。
3、制定详细的学习计划。
学习计划应该包括：你的短期目标，每个阶段要阅读什么书籍，参加哪些课外活动，以及你每天的活动安排。
这会有助于你充分利用业余时间。
4、不要忘记享受大学生活！在大学里，要过得愉快，结交新朋友，和学习新知识。
而寄宿就是一个很好的方式。
和朋友们消磨时间，和学习伙伴一起努力备考。
做疯狂的事情，照相留念，分享有趣的故事----快活地渡过。
你只年轻一次！记住，你的朋友和你的父母都离你不远，只要你打一个电话就行。
记住，每个人的适应时间都是不同的。
从容以对，但最重要的是，学有所成。
Unit 2关于自己嗨，大家好！欢迎访问我的博客。
首先让我介绍一下我自己。
我18岁，男。
来自中国南方的一个小村子。
村子虽小，但很美丽。
它位于一条小河。
那里空气很新鲜, 水是如此清澈,你可以看到很多的鱼在河里游泳。
村子周围是稻田。
这就是众所周知的“鱼米之乡”。
现在, 我在中国南方职业技术学院学习计算机科学。
毕业后我想成为一名计算机工程师。
我喜欢我的大学生活。
它与高中生活十分不同。
下课后你都是靠自己了。
没有人告诉你该做什么。
新职业英语基础篇u n i t4-CAL-FENGHAI.-(YICAI)-Company One1productWhich one is the most important for you whySuggested answers:Before you make purchase of any product, there are some factors you should consider.Necessity: Do you really need this?Property: Do I really like thisAm I really satisfied with the quality, color, shape, packaging,etc.Price: Do I have any spare money right now is it a bargain or is ittoo much moneyBrand: What brand is the best choice for my purchase?After-sales service: Does it come with a warranty?Shipment: How can it be sent to house?Step 3 Reading A1) New words and phrasesA) Read aloud the new words and the text.B) Ask students to read the words and phrases after the teacher.2) SkimmingA) Ask students to read the text as quickly as they can andtried to get the main idea of this passage.B) Ask students to read the text again , then finish Task1 on P523) Language points① I’d design an alarm clock with a moving snooze button that would be an easy target the first time I hit it. Then it becomes harder to locate after each attempt, so that it would keep ringing until I’m fully awake.alarm n. 警报，警告器；惊慌11。
An Overview of International Business NegotiationsMany economic reviewers assume that international business deals will happen naturally if only the correct governmental policies and structures are in place. Corporate leaders assume that they can simply extend their successful domestic strategies to the international setting. Both of these assumptions are mistaken. Policies alone do not create business dea1s; companies do. Business executives will need to be much better educated about international negotiations in order to make successful deals. International business negotiations are fundamentally different from domestic negotiations, and require a different set of skills and knowledge.There are three factors which are common to all international business negotiations, and which distinguish international business negotiations from domestic ones. The first is that in international negotiations the parties must deal with the laws, policies and political authorities of more than one nation. These laws and policies may be inconsistent, or even directly opposed.A second factor unique to international business negotiations is the presence of different currencies. Different currencies give rise to two problems. Since the relative value of different currencies varies over time, the actual value of the prices or payments set by the contract may vary and result in unexpected losses or gains. The other problem is that each government generally seeks to control the flow of domestic and foreign currencies across their national borders. And unexpected changes in such governmental currency policies can have dramatic effects on international business deals. 国际商务谈判概览许多经济评论家认为，只要政府政策正确，结构合理，国际商务交易就会自然发生。
企业领导则认为，只需把在国内成功的策略扩展到国际环境中即可。
这两种臆断都是错误的。
政策本身不能产生商务交易，公司却可以。
而为了成功达成交易，公司主管们也必须接受国际谈判方面更充分的培训。
国际商务谈判从根本上有别于国内谈判，需要一套不同的技巧和知识。
不同的国际商务谈判有三种共同的要素，这也使其有别于国内谈判。
首先，在国际商务谈判中，谈判方必须应对不止一国的法律、政策和政府机构。
这些法律和政策可能相互不一致，甚至是针锋相对的。
其次，不同货币的存在是国际商务谈判所特有的。
不同的货币会引发两个问题。
由于不同货币的相对价值会随时变化，合同签订的价格或者款项的实际价值也会随之改变，从而产生意想不到的损失或收益。
第二个问题是各国政府通常都会尽力控制国内外货币的相互流通。
这种政府货币政策不可预期的变化会对国际商务交易造成巨大的影响。
Finally cultural differences are an important factor in internationa1 negotiations. In addition to language differences, different cultures have different values and concepts. As a result, certain ideas may have very different meanings in different cultures. For instance, Americans and Japanese tend to have a different view of the purpose of negotiations. Americans see the goal of negotiations as to produce a binding contract which creates specific rights and obligations. Japanese see the goal of negotiations as to create a relationship between the two parties; the written contract is simply an expression of that relationship. What the Japanese see as a reasonable willingness to modify a contract to reflect changes in the parties' re1ationship, Americans see as a tendency to break a promise. American insistence on the original terms of the contract may be viewed as distrust by the Japanese.Cultural differences are also present in different approaches to international business negotiations. Some cultures prefer to start from agreement on general principles, while others prefer to address each issue individually. Some cultures prefer to negotiate by "building up" from an initial minimum proposal; others prefer to "build down" from a more comprehensive opening proposal. Cultural differences also show up in the preferred pacing of negotiations and in decision-making styles.最后，在国际谈判中文化差异也是一种重要因素。
除了语言差异外，不同文化在价值和观念上也存在不同。
因此，某些观念在不同文化中可能有着截然不同的涵义。
例如，美国人和日本人在谈判目的上就持有不同的态度。
美国人认为谈判的目的就是形成权利和义务关系明确的、有约束力的合约；日本人则认为谈判的目的在于建立一种双方之间的关系，书面合约不过是这种关系的表现形式。
所以日本人认为由于双方关系的改变而修改合约的意图是合理的，在美国人眼中这却是一种毁约的倾向；而美国人对合约原始条款的坚持也可能会被日本人视为是对他们的不信任。
文化差异还体现在不同的国际商务谈判方式上。
有些文化倾向于先在总体原则上达成一致，而另一些则倾向于先单个处理每项议题。
有些文化喜欢从最初的小提议入手，自下而上进行谈判，而另一些文化则喜欢从更全面的开局议题入手，自上而下进行谈判。
文化差异还会体现在所倾向的谈判节奏上和决策方式方面。
Unit 2Product Life CycleThe concept of a product's life cyc1e may apply to a brand or to a category of products. Its duration may be as short as a few months for a fashion item or a century or more for product categories such as the gasoline-powered automobile. A product's life cycle can be divided into several stages characterized by the revenue generated by the product.Product development is the incubation stage, during which there are no sales and the firm prepares to introduce the product. As the product progresses through its life cycle, changes in marketing strategies usually are required in order to adjust to the evo1ving challenges and opportunities.When the product is introduced, sales will be low and advertising costs typically are high in order to rapidly increase customer awareness and to target the early adopters. The firm is likely to incur additional costs associated with the initial distribution of the product. These higher costs coupled with a low sales volume usually make the introduction stage a period of negative profits. The primary goal at this stage is to establish a market and build up demand for the product.The growth stage sees a rapid growth in revenue when sales increase as more customers become aware of the product and its benefits. Once the product has been proven a success and customers begin asking for it, sales wi1l increase further as more retailers become interested in carrying it. When competitors enter the market, often during the 1ater part of the growth stage, there may be price competition. During the growth stage, the goal is to gain consumer preference and increase sales. 产品生命周期产品生命周期的概念可适用于一个品牌或一类产品。
