跨境电商的市场策略和内容营销
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Business Plan for Mighty Network
Agenda
Who is Mighty network?
Mighty Network Snapshot
China Social e-commerce(SEC) Market Overview
China Cross border E-commerce Market Overview
China Imported Cross border E-commerce Main Players What are our priorities if we start with Mighty network E-com from scratch
Market strategy for Mighty network
Who is Mighty Network?
Mission |
Founded in2011, have already operated for almost 8-9 years, Social E-commerce ( SEC) Model
Registered account number is Only between 10K-20K!!!
What is the exact active account number ?
(Linkedin: 300-400million registered accounts ; founded in 2003;
Xiaohongshu: 300million Registered accounts, founded in 2013) Integrated with Linkedin/Facebook /Twitter account
What is Wrong with Mighty Network??
Mighty Network Snapshot
Product | online Courses sharing
Industry |
Social E-commerce(SEC)
Customer & Profit Model
•Mighty network mainly focus on content sharing community(UGC model) E-com, different with the group buying, and membership social E-com
•Formulate the closed business circle from discovery, buying and sharing , trigger the buying passion from ender user, and better understand about ender user accordingly ..
•Content Chain , the community should share the same interest •Main player in China for this type are : Xiao Hongshu, Douyin E-com
Mighty Network: upload the notes , courses and interview video
Product positioning is not clear :
•No priority for the high class sharing notes to meet with common-based consumers’ need,, can not develop and foster the user application good feeling and loyalty,, KOL is important •Mobile APP is quite hard to use in Apple and Android system both •No specific searching function for users
•Product Framework is not built based on customer using habit
No clear target customer segment analysis and positioning.. E.g: teenager or middle class ect …
product positioning and framework are not matched with customer needs , so they directly cause the unclear profit model ..
No customer, SO no business and profit..
China Social E-commerce(SEC) Market Overview
✓2014-2019: China Social E-commerce market scale growth rate YoY is 60%;
✓2018 China SEC market has grown to 1.2 trillions scale, 2019 is 2.0 Trillions scale ✓2019the number of China SEC consumers has gone to 500Million
Market Scale:
China Government Favorable policy:
China government Recognizes the platform economics: Encourage New organized type for productivities, New driver for economic development and Digital economic new type
12Technology : 5G is coming
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