Chapter 1

Chapter 1: Preliminaries
Slide 26
What is a Market?
Market Definition - The Extent of a Market
Market Extent Defines the boundaries of the market
• •
Geographic Range of products
Chapter 1: Preliminaries
Slide 25
What is a Market?
Market Definition & The Extent of a Market
Market Definition Which buyers and sellers should be included in a given market
Chapter 1: Preliminaries
Slide 14
Theories and Models
Microeconomic Analysis
Validating a Theory The validity of a theory is determined by the quality of its prediction, given the assumptions.
Chapter 1: Preliminaries
Slide 12
Theories and Models
Microeconomic Analysis
Theories are used to explain observed phenomena in terms of a set of basic rules and assumptions. For example The Theory of the Firm The Theory of Consumer Behavior

Why Do Organizations Exist?(cont.)
• To Increase Specialization and the Division of Labor – Division of labor allows specialization – Specialization allows individuals to become experts at their job
organizational design and change, and differentiate between organizational structure and culture. • Understand how managers can utilize the principles of organizational theory to design and change their organizations to increase organizational effectiveness. • Identify the three principal ways in which managers assess and measure organizational effectiveness. • Appreciate the way in which several contingency factors influence the design of organizations.
Organizational Theory, Design, and Change : Some Definitions(cont.)
• Organizational culture: the set of key values, beliefs, and attitudes shared by organizational members and helps shape the behavior within the organization

Chapter 1deal with 安排，处理。

做生意glance at憋了一眼Stare at 。

盯着smile at。

朝。

微笑Be disappointed at ，。

对。

感到失望at work 在工作Communicate with 。

与。

交流make eye contact with 。

与。

接触rest one's head on one's hand 手托着下巴make a good impression on 。

给。

留下很深的印象Prefer A to B = Like A better than B 喜欢A胜过于BGet a chance to do sth 有机会去做某事Decide to do sth = make a decision to do sth =make up one's mind to do sth 决定去做某事Hold one's head up 昂着头look up 抬头看查阅、查询At work 在工作at once = immediately 立刻，马上Remind sb to do sth 提醒某人做某事remind sb of sth 使某人想起某事Remind sb that。

使某人three minutes later == after three minutesbe based on 。

以。

为基础/根据On one's own 独自first of all 首先A kind/ sort of 一种 a set of false teeth 一幅假牙As a matter of fact 事实上lead to 导致。

通向。

reply to …回答/复、、、Congratulations on。

对。

表示祝贺Take care of。

= look after 。

照顾。

=care forInstead of 。

College For example, in the beginning of your persuasive commencem speech, you must have some new knowledge ent speech： 大学毕业典 to inform your audience which will serve as the foundation of your persuasion. Besides, some speeches 礼演讲
There are many other reasons why public speaking is important but the following two are the most significant ones:
1) To win over the crowd
2) To motivate people
I. The power of public speaking
Throughout history people have used public speaking as a vital means of communication. What the Greek leader Pericles said more than 2,500 years ago is still true today: “One who forms a judgment on any point but cannot explain” it clearly “might as well never have thought at all on the subject.” Public speaking, as its name implies, is a way of making your ideas public—of sharing them with other people and of influencing other people.