商务英语精读说课稿

大学英语精读说课稿各位专家，各位老师大家好！今天我所说的课程是我院人文社科系高职商务英语专业的《大学英语精读》课程，大学英语精读（intensive reading）是大学英语中扩展英语词汇语法，提高英语阅读能力与写作能力的一种最佳方式，下面我将主要从以下四个部分说起（请看ppt）。

首先让我们来看一下第一部分教学大纲.一、教学大纲。

本部分共包括四项内容（一）制定依据：《大学英语精读》这门课程的教学应该说是建立在两个基石之上。

首先，它是一门英语专业课，它要遵循英语教学的规律与要求，融合传统与现代教学理念:强调打好扎实语言基本功,突出综合应用能力的提高。

同时，它又是在当前职业教育这个大背景下的一门课程，它又要彰显职业教育的特色。

当然，还要结合我院的实际情况。

以下这三个文件是我们制定大纲的主要依据。

（《高职高专英语课程教学基本要求》（2000年教育部出台的用于指导职业教育背景的英语教学）、16号文件（2006教育部推出的一项重要政策，对全面提高高等职业教育教学质量提出了指导方向）及我院的办学定位（培养德、智、体、美全面发展的高素质、高技能专门人才）（二）课程性质：本课程性质为郑州交通职业学院人文社科系商务英语专业高职学生专业必修课。

（三）课程定位：大学精读既是一门基础学科又是一门工具学科1. 基础中体现必要性，旨在帮助高职英语专业学生进一步打下扎实的语言基础。

基础中体现着重要性。

语法与词汇是高职英语主干课程的任务，只有基础打扎实了，才能服务于其它课程。

课时任务量每周8课时，训练时间相对宽松。

2. 工具学科要体现够用度即满足人文素质提高的基本要求我系学生专业课学习的一个辅助工具。

大学精读是学生中学英语学习与专业英语学习的一个巩固和衔接，这要求就要把学生中学时期遗留的问题一边解决一边转移的同时还要为高年级阶段开设的专业英语以及以后的学历提升做好铺垫。

工具学科需要特长培养和气氛带动，语言的精髓在于表达和交流，一个人的语言表达好坏展示一个人的精神和素质面貌。

新编商务英语精读1教案一、教学目标1.学习商务英语基本单词、短语和句型，加强商务英语听说能力；2.掌握商务英语的基本知识和技巧，提高商务英语阅读和写作能力；3.培养学生良好的商务英语应用能力，使其能够在商务活动中自如运用英语进行沟通。

二、教材分析《新编商务英语精读1》是一本以商务英语为主题的教材，共分为10个单元，每个单元均包含了商务英语的常用词汇、短语和句型，并通过各种案例对商务英语的应用进行了分析和讲解。

该教材属于高等教育出版社推出的商务英语教材系列，适用于高职院校和中职学校等相关专业。

三、教学重点和难点教学重点1.掌握商务英语基本词汇、短语和句型；2.培养学生商务英语听说能力；3.通过案例分析，加强学生的商务英语应用能力。

教学难点1.帮助学生掌握商务英语的特点和应用技巧；2.针对学生商务英语表达中的困难点，进行详细的分析和解读。

四、教学方法1.通过课堂教学和多媒体技术相结合，提高学生的学习兴趣和参与度；2.将商务英语的应用技巧贯穿整个教学过程，注重培养学生的实际应用能力；3.通过案例分析，加强学生对商务英语应用的理解和掌握。

五、教学内容与进度第一节课程介绍1.课程目标和教学方法介绍；2.学生自我介绍。

第二节商务英语基本词汇1.商务英语基本词汇介绍；2.商务英语单词拼写规则和口语练习。

第三节商务英语常用短语1.商务英语常用短语介绍；2.商务英语短语的实际应用。

第四节商务英语基本句型1.商务英语基本句型介绍；2.商务英语句型的实际应用。

第五节常见商务场景对话1.常见商务场景对话介绍；2.商务场景对话的模拟演练。

第六节商务英语写作技巧1.商务英语写作技巧介绍；2.商务英语写作案例分析。

第七节商务英语听力技巧1.商务英语听力技巧介绍；2.商务英语听力练习。

第八节商务英语口语技巧1.商务英语口语技巧介绍；2.商务英语口语练习。

第九节商务英语阅读技巧1.商务英语阅读技巧介绍；2.商务英语阅读练习。

第十节期末考试1.期末考试准备和复习；2.学生考试答题。

任课班级：商务英语131 班教案编号： 1 周 1 号2013 ～2014 学年度第一学期教学时间：2013 年月日ContentText: The Nature of BusinessDifficult Points1.Talk about some words, phrases or expressions about business;2.There are many new words in the text;3.Translate some difficult sentences of the text.Page 2: Warming-upWork with your group and think out as many words, phrases or expressions as possible about business.1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success in today’s business world?(Teacher’s Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow,controlled spending and the ability to collect money owing, effective marketing, a good product and service.Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “business” mean in the text?The key comes from Paragraph 1:It means the human activity related to material things. It’s necessary for civilization. And it is found in all societies, even the simplest ones. It’s the activity of producing and distributing goods and services.2) What are the four basic factors of production?The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer?The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earth’s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money.6)What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. It’s all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1.Read the paragraphs silently one by one and know what are your difficult points;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7)What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8)What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9)What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. It’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some money tothe company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review.任课班级：商务英语131 班教案编号： 1 周 2 号2013 ～2014 学年度第一学期教学时间：2013 年月日Essentials of Business (2)I. Review the content of the passageII. Recite the passageIII. Explaining the language pointsrelate:relate something to something else 与……有关e.g. The report seeks to relate the rise in crime to an increase in unemployment.V+ ing as subject: The -ing form of the verb can be used as the subject of a sentence e.g. Seeing is believing.Taking good photos requires patience as well as keen eyes.Watching television at spare time is a good entertainment.辨析capital & money: Capital is the money or property that you use to start a business or to make more money. Money is what you earn by working and you use in order to buy things.e.g. The recycling industry is making huge capital investments in equipment.Do you have enough money to pay for the sandwiches?Therefore, collocations related with "capital" are: capital intensive industries(资本密集产业); venture/risk capital(风险资本); intellectual capital(智识资本). etc.Collocations related with "money", on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者). entrepreneurship:Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。

2013年石家庄学院青年教师教学比赛说课大赛说课稿说课题目：Money-Go-Round(旅行货币)说课人：何岩柳系( 院)：外国语学院说课时间：2013年9月23日各位评委、各位老师下午好：今天我说课的内容是《新编商务英语》第三册，第四单元第二篇课文“Money-Go-Round（旅行货币）”。

下面我将从教材、教法学法、教学过程、教学效果四个方面对本课的准备情况加以阐述。

一、教材（一）教材构成《新编商务英语精读》第三册是全国商务英语研究会推荐教材。

本书共十个单元，七个单元涉及商务知识，其中第四、第五两个单元涉及货币和银行业，所占比重较大。

第四单元货币是第五单元货币与银行业的预备课程。

（二）教学内容及重、难点1、教学内容了解旅行时可携带的货币形式，及其在实际中的使用2、教学重点1）了解旅行中可携带的货币形式；2）不同形式货币在实际使用中的优缺点。

3、教学难点1) 学会实际计算如何购买旅行货币；2）掌握信用卡的结算流程。

（三）教学目标结合“教学大纲”和课程实际，从三方面制定了本课的教学目标。

1、知识目标：了解旅行货币的广义概念，和各种形式货币的优缺点；2、能力目标：通过实际模拟练习让学生掌握支票的购买和信用卡的结算流程；3、情感目标：激发学生对商英专业的兴趣，并树立通过努力学习能有用于社会的信心。

二、教法和学法（一）学情分析我所教授的是商务英语专业二年级专科生，总体来讲有以下特点：1、词汇量小、知识面窄、学习方法不够科学；2、“老师善推学生善动”的自主学习特点；根据学情分析，我确定了以下教学理念。

（二）教学理念1、学生为主体、教师为主导；2、激发学生学习兴趣，引导学生科学、自主学习；3、倡导学生快乐学习，并在课堂营造如此环境；根据我的教学理念，我确定了以下教法和学法。

（三）教法和学法1、教法a、气氛营造法b、任务驱动法c、归纳总结法d、学以致用法2、学法a、团队调研b、团队报告c、解决实际问题e、模拟角色扮演法教法中的“学以致用”和学法中的“解决实际问题”和“模拟角色扮演法”就是为了让学生在快乐氛围下增强解决实际问题的能力和信心，并充分体现双师型教学特点。

《商务英语精读》课程教学大纲ENGLISH READINGS IN INTERNATIONAL BUSINESS课程代码：6550501学时数：总学时54（理论46 习题4 讨论4 ）学分数：3课程类别：专业方向限定选修课开课学期：6适用专业：英语专业开课单位：外语系先修课程：商务英语BECII后续课程：商务英语翻译编写日期：2008年6月一、课程性质和目的课程性质：本课程是一门实用性很强的课程，以英语报刊中报道和论述国际商务的文章为主要内容，集英语语言学习和国际商务知识的传授为一体。

所选文章的主题、涉及的区域和文体有机结合，内容具有很强的时效性，涵盖当今国际经贸最重要的领域和国际商务的最新变化与发展；而语言则包含了商务英语中典型的常用短语和重要专业术语，以最典型和新鲜的商务英语传递最新的国际商务信息和当今热点。

目的：在学生现有的英语语言技能和相关经贸理论与实务知识的基础上，通过大量阅读，使他们掌握西方商务报刊文章的内容特点和语言特色，在阅读实践中培养并提高他们理解和研究国际经贸商务信息的能力，同时扩大和深化其语言和专业知识，增强语言运用能力和交流能力，并锻炼其逻辑思维能力。

一、课程教学内容、学时分配和课程教学基本要求课程教学基本要求：要求学生不仅要掌握课文中的语言现象和特点，还要能准确地理解文章的内容，简练地概括出文章的中心大意，并能就文章的内容进行讨论和阐述。

教学方法与手段建议：多媒体授课，课堂讲解、小组讨论和课堂练习有机结合，以国际商务文章的语言风格和特点，常用词汇、短语和句型以及文章的主要内容为学习重点，以提高学生语言理解和运用能力，锻炼其逻辑思维能力，并扩大其国际商务背景知识。

Chapter 1 China Builds Its NASDAQ教学内容及学时分配如下：1)背景知识介绍：NASDAQ 简介以及中国二版市场的发展，0.5学时；2)课文讲解，5.5学时；3)课后习题讲解, 0.5学时；4)课堂讨论，0.5学时。

Unit One (1)ContentText: The Nature of BusinessTeaching Aim1. Learn something about basic concept of business.2. Talk something about business.Important Pointsprehend the meaning of the article.2. Get familiar with the key words or phrases:Production生产, manufacture大量制造, service, 服务merchandise买卖, trade贸易, land土地, labor劳动, capital资本, distribute分发,entrepreneurship企业家素质, accomplish完成, perform表演，实行,go bankrupt破产, creditor债权人, venture（有风险的）工作项目,profit利润;relate---to/with将---联系起来, be extracted---from从---中提取,be responsible for对---负责, make---of value使某物更有价值,look for寻找，decide on做出决定，up to 直到，refer to, 提到，涉及，pay for为---而付钱, distribute---to/among在---中分发，分销，分配。

. Difficult Points1.Talk about some words, phrases or expressions about business;2.There are many new words in the text;3.Translate some difficult sentences of the text.Teaching Methods1. Discussing some terms about business;2. Repeating and translating the new words;3. Explaining the text and making some examples.Teacher’ Book Page2---7; Page 24.Procedure1. Warm-up;2. The first part (Paragraph 1—6 ) of the text: new words---text---questions;3. The second part (Paragraph 7—9 ) of the text: new words--- text---questions;4. Sum up and order homework.Homework1. On Exercise-Book: Copy some new words about one page tidily;2. Read the new words correctly and read the text repeatedly;3. Do the exercises: No. II.1---5 and No. III.1---10, on Page 8-10, Textbook. Time 90 minutesPart One: 15 minutesPage 2: Warming-up1.Work with your group and think out as many words, phrases or expressionsas possible about business.(Teacher’s Book: Page 24)People or Organizations Engaged in Business:Company, firm, enterprise, joint-venture, corporation, individual company, collective factory, private company, conglomerate集团企业，manager, merchant, salesman, businessman;Places to Conduct Business Activities:Market, department store, supermarket, stock exchange, hotel, restaurant, bank;Other Terms Frequently Used in Business Operation:Sell, buy, goods, order, profit, interest, invoice, check, bill, consumer, customer2. Pairwork:1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success in today’s business world?(Teacher’s Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service.Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1.Read the first 6 paragraphs silently and pay attention to the difficult points;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “business” mean in the text?The key comes from Paragraph 1:It means the human activity related to material things. It’s necessary for civilization. And it is found in all societies, even the simplest ones. It’s the activity of producing and distributing goods and services.2) What are the four basic factors of production?The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer?The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earth’s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production comes from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money.6)What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. It’s all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1.Read the paragraphs silently one by one and know what are your difficultpoints;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7)What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8)What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9)What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. It’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products;creditors usually lose some money to the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venturewill pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review.Part Six: 5 minutes1. Sum up the general meaning of the text and review the new words by reading;2. Order homework:1) On Exercise-Book: Copy some new words about one page tidily;2) Read the new words correctly and read the text repeatedly;3) Do the exercises: No. II.1---5 and No. III.1---10, on Page 8-10, Textbook.Unit One (2)Content1.Review the new words and the text, The Nature of Business;2.Do some exercises about the text;3.Self-learning.Teaching Aim1.Read the text and stress on recognizing the new words to review what learntlast class;2.Do the items to review the new words and enlarge students’ vocabulary. Important Points1.Review the text by reading;2. Do exercises to study some key words or phrases exactly.Difficult Points1.Textbook: V.1---10, Page 10---11; Translating sentences2.Textbook: VII. Page 12; Making up sentencesTeaching Methods1.Reading and repeating the new words and text;2.Discussing the items and translate the sentences;3.Self-learning and competing.Teacher’ Book Page8---12; Page24—26.Procedure1.Review new words by translating games ;2.Review the text by reading;3.Do exercises by discussion;4.Self-learn and do some items about grammar;5.Sum up and order homework.Homework1. On Exercise-Book: Copy some new words about one page tidily;2. On Exercise-Book: Rewrite the sentences of VI. 1—6, Page 11;3. Read the text fluently;4. Self-learn more about the texts.Time 90 minutesPart one: 35 minutesTextbook: Page 5--7Review new words by translating games:1.Lead reading the words in three groups;2.Play Translating Game step by step;3.Recognize or translate words quickly;4.Read all words together.Part Two: 10 minutesTextbook: Page 2---5:Review the text by reading.1.Read the text by two parts;2.Self-- reading twice.Part Three: 40 minutesDo some exercises on Page 8---12 by translating and discussing:(Key on Page 24---162, Teacher’s Book:)II.1—5; Choose the best answer to complete the following sentences.III.1---9; Complete the following statements with words or expressions you have learned in the text.IV. 1---15; Give the English words for the meanings provided.V. 1---10; Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.VI. 1---6; Rewrite the following sentences and replace the underlined parts with appropriate words or phrases from the text.VII. 1---5. Word Study: For each of the following clues, use the given prompts to produce sentences in the same way as is shown in the model.Part Four: 5 minutesSum up and order homework:1. On Exercise-Book: Copy some new words about one page tidily;2. On Exercise-Book: Rewrite the sentences of VI. 1—6, Page 11;3. Read the text fluently;4. Self-learn more about the texts.Unit One (3)ContentExtended Activities: B, C, DTeaching Aim1.B: Practice meeting people and saying Good-bye;2.C: Practice reading timetable;3.D: Enlarge vocabulary.Important Points1.Item B: Practice meeting people and saying Good-bye;2.Item C: Practice reading timetable.Difficult Points1.Oral exercises to complete the dialogues;plete the table with departure or arrival time;3.Answer questions to finish the items.Teaching Methods1.Practice meeting people and saying Good-bye by translating Chinese intoEnglish;2.Discuss and complete the dialogues;3.Self-learn and check together;Teacher’ Book Page26---28Procedure1.Review the new words on Page 5---7 by reading;2.Learn how to greet and say Good-bye by Translating;3.Practice reading timetable by self-learning;4.Get familiar with some names of the world-famous companies ;5.Learn more by oneself.6.Sum up and give homework.Homework1. On Exercise-Book: Copy some new words about one page tidily;2. On Exercise-Book: Copy dialogues of I, II of C;3. Review and read the unit fluently;4. Self-learn more or read E and F.Time 90 minutesPart One: 15 minutesReview the new words on Page 5---7 by reading.Part Two: 20 minutesLearn to greet and say good-bye by Translating:Textbook: B, Page 22---241.Read the examples;2.Translate the sentences into Chinese;3.Translate some Chinese sentences into English orally;plete and read the items:I.1---4II.1---4jPart Three: 20 minutesPractice reading timetable by self-learning:Textbook: C, Page 25---271.Self-learn and do the items I. and II. I—4 orally;2.Translate the menu into Chinese;3.Check the key.Part Four: 20 minutesGet familiar with some names of the famous companies in the world: Textbook: D, Page 26---271.Read by oneself;2.Discuss and check;3.Read the words with the keys.1.—1通用汽车公司2.---7戴姆勒-克莱斯勒公司德3.—2福特汽车公司美4.—12 沃尔玛百货公司美5.---11三井公司日6.---6 伊藤忠商社日7.---18三菱公司日8.---3埃克森公司美9.---4通用电器公司美10.---5丰田汽车公司日11.—14皇家荷兰壳牌集团英/荷12.---17丸红公司日13.---8住友公司日14.---20国际商用机器公司美15.---15AXA公司法16.---13花旗集团美17.---9大众汽车公司德18.---16日本电报电话公司日19.---10 BP阿莫科公司英20.—19日胜公司日Part Five: 10 minutesLearn more by oneself.Part Six: 5 minutesSum up and give homework.1. On Exercise-Book: Copy some new words about one page tidily;2. On Exercise-Book: Copy dialogues of I, II of B;3. Review and read the unit fluently;4. Self-learn more or read E and F.Unit Two (1)ContentText: Marketing and PromotionTeaching Aim1. Learn something about basic concept of marketing;2. Talk something about marketing research, trade fair, launching a new product or advertising campaign.Important Points1. Comprehend the meaning of the text.2. Get familiar with the key words or phrases:Market potential市场潜力, feasibility可行性, feasible/ viable可行的, assess评估,stand摊位, trade fair商品交易会、贸易展销会, exhibit展览, sample样品, prospective customer潜在的顾客, publicity宣传, representative代表,brochure小册子, booklet册子, catalogue目录, press conference新闻发布会,promote提升、推销、促进, range系, model型, display展示, campaign 活动,launch推出, order订单、下订单delivery递送、运送, replacement替换物,spare part备用零件, after-sales service售后服务, component零部件,service (v.) 保养、维修, machinery机器（总称）, client委托人;In other words也就是说, hand out分发, make up形成、构成, for short简称,be known as通称为; maintain维持、保养, project工程、项目, fit适合. Difficult Points1.Answer the questions about marketing and promoting orally;2.There are many new words in the text;3.Translate some difficult sentences of the text into English or Chinese. Teaching Methods1. Discussing and summarizing some questions about the text to understand well;2. Repeating and translating the new words to memorize the words;3. Explaining the difficult words or sentences and making some examples. Teacher’ Book Page31---40.Procedure1. Warm-up;2. The first part ( Paragraph 1—2 ) of the text: new words---text---questions;3. The second part ( Paragraph 3—4 ) of the text: new words--- text---questions;4. Sum up and assign homework.Homework.1. On Exercise-Book: Copy some new words about one page tidily;2. Read the new words correctly and read the text fluently;3. Do the exercises: No. II.1---5 and No. III.1---10, on Page 36-37, Textbook. Time 90 minutesPart One: 15 minutesPage 30: Warming-up1.Work with your partner and list things customers may consider when theymake a purchase.(Teacher’s Book: Page 58)Brand, price, color, style, size, type, package, usage, fashion, modern, date, company, address, performance, reputation, pollution, taste, smell, shape, materials, quality, after-sales service, attitude, user-friendliness, environment-friendliness, reliability, comfortable, convenient, portable, sexy, beautiful,…品牌，价格，颜色，样式，大小，类型，包装，使用，时尚，现代，日期，公司，地址，业绩，信誉，污染，味道，气味，形状，材料，质量，售后服务，态度，方便用户，环境友好性，可靠性，舒适，方便，轻便，性感，美丽，…2. Pairwork:1) How do you usually get to know a new product or service?2) What practices are commonly used to promote a product or service?3) Are you fond of buying promoted products? Why or why not?4) How do you see promotional activities prevailing in today’s business world?(Teacher’s Book: Page 31)Modern marketing can direct the flow of goods and services from products to consumers. The satisfaction of particular customer needs wasessential for success. Essentially, the marketing concept focuses all the activities of the organization on satisfying customer needs by integrating these activities with marketing to accomplish the organization’s long-range objectives.现代营销可以引导从产品到消费者的商品和服务的流通。

课时计划任课班级：商务英语131 班教案编号： 1 周 1 号教学时间：2013 年月日Unit One Essentials of Business (1)ContentText: The Nature of BusinessDifficult Points1.Talk about some words, phrases or expressions about business;2.There are many new words in the text;3.Translate some difficult sentences of the text.Page 2: Warming-upWork with your group and think out as many words, phrases or expressions as possible about business.1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success in today’s business world?(Teacher’s Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service. Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “business” mean in the text?The key comes from Paragraph 1:It means the human activity related to material things. It’s necessary for civilization. And it is found in all societies, even the simplest ones. It’s the activity of producing and distributing goods and services.2) What are the four basic factors of production?The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer?The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earth’s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money.6)What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. It’s all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1.Read the paragraphs silently one by one and know what are your difficult points;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7)What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8)What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9)What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. It’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some money to the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review.课时计划任课班级：商务英语131 班教案编号： 1 周 2 号教学时间：2013 年月日Essentials of Business (2)I. Review the content of the passageII. Recite the passageIII. Explaining the language pointsrelate:relate something to something else 与……有关e.g. The report seeks to relate the rise in crime to an increase in unemployment.V+ ing as subject: The -ing form of the verb can be used as the subject of a sentencee.g. Seeing is believing.Taking good photos requires patience as well as keen eyes.Watching television at spare time is a good entertainment.辨析capital & money: Capital is the money or property that you use to start a business or to make more money. Money is what you earn by working and you use in order to buy things.e.g. The recycling industry is making huge capital investments in equipment.Do you have enough money to pay for the sandwiches?Therefore, collocations related with "capital" are: capital intensive industries(资本密集产业); venture/risk capital(风险资本); intellectual capital(智识资本). etc.Collocations related with "money", on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者).entrepreneurship:Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。

《商务英语精读》课程说课稿华容县职业中专李蓉尊敬的领导，老师们：大家好！我是来自华容县职业中专的李蓉，很荣幸有这个机会和各位探讨教学。

敬请专家、评委老师们指导。

今天我的说课将分为两个模块，先说商务英语精读这门课程，再说我的教学实施。

首先我将从课程定位、课程设计、教材分析、教学内容、教法学法、教学案例、教学总结和评价七个方面展开《商务英语精读》的说课。

一、课程定位本课程以传授英语基础语言能力和商务知识为主要任务，以一般商务环境为背景，训练学生听，说，读，写，翻译的综合交际能力，要求学生掌握基本的商务英语技能，能比较流利地在一般性商业活动中进行对话，掌握一定的国际商务知识，能看懂并起草商业信函，为进一步学习商务英语专业知识学习打下基础。

二、课程设计我将从课程理念设计、课程目标设计、课程内容设计、课程重点、难点及解决办法、课程教学方法和教学手段设计、课程评价设计这几个方面进行解说。

1、课程目标设计本课程设计的目标是提高学生综合语言运用能力，其中包括学习策略、认知策略、交际策略、资源策略、调控策略的运用。

还要提高学生的语言技能，包括听写读说的技能。

在掌握语言知识（语音、话题、功能、语法、词汇）的同时，还要培养他们的文化意识：文化知识、跨文化交际、文化理解，学生们的情感态度即国际视野、祖国意识、合作精神、自信意志的确立也是不容忽视的。

2、课程理念设计：我们的设计理念是用新教学观做好四个转向，即：从注重学生的外在变化转向注重学生的内在发展。

从强调学生学习的结果转向强调学习的过程。

从单纯的教师的教转向师生共同活动、学生探究为主的学。

从封闭的教学组织形式转向开放的教学组织形式。

三、教材选取和组织《商务英语精读》是21世纪对高质量人才的需求，紧密联系市场经济发展的客观实践编写而成的专业用书。

本书是商贸英语专业学生的基础英语学习教材。

本书分为1-4册，每册分8单元。

经过多年的教学探索与实践，我们摸索出了“坚持面向实际、面向改革、面向新世纪的指导思想，试图用一种生动活泼、图文并茂的形式，使学生从机械的语言学习之中解脱出来而进行的一种全新的尝试。

课时计划任课班级：商务英语131 班教案编号： 1 周 1 号教学时间：2013 年月日Unit One Essentials of Business (1)ContentText: The Nature of BusinessDifficult Points1.Talk about some words, phrases or expressions about business;2.There are many new words in the text;3.Translate some difficult sentences of the text.Page 2: Warming-upWork with your group and think out as many words, phrases or expressions as possible about business.1) Are you interested in business? Why or not?2) What activities do you think can be labeled as business activities?3) Have you ever been involved in any business activities before?4) What do you think is important for success in today’s business world?(Teacher’s Book: Page 24)Good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and the ability to collect money owing, effective marketing, a good product and service. Part Two: 15 minutesPage 5: New words No.1-17 to the first 6 paragraphs of the Text1. Divide the words in two groups: No.1-10; No.11-17;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the three paragraphs and recognize them.Part Three: 30 minutesPage 2: Translate and understand the first 6 paragraphs of the Text1. Read the first 6 paragraphs silently and pay attention to the difficult points;2. Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice;4. Review by asking some questions: some from No. I, Page 81) What does “business” mean in the text?The key comes from Paragraph 1:It means the human activity related to material things. It’s necessary for civilization. And it is found in all societies, even the simplest ones. It’s the activity of producing and distributing goods and services.2) What are the four basic factors of production?The key comes from Paragraph 2:They are land, labor, capital, and entrepreneurship.3) What does the term “land” in this text refer?The key comes from Paragraph 3:Here, the term land is used most general way. It refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.Some materials are on the earth’s surface, and some are under the surface. And some raw materials may be extracted from the air. All of the raw materials for production come from the land, the air, and the oceans.4) What does the term “labor” refer to in this passage?The key comes from Paragraph 4:It refers to the use of mental or physical work to produce goods. Most labor changes raw materials into finished products and then distributes these to buyers.5) What is the general meaning of “capital” in everyday language?The key comes from Paragraph 6:It means several things. The most general meaning is wealth or money.6)What does the term “capital” refer to according to this passage?The key comes from Paragraph 6:But it also refers to the equipment that money purchases. It’s all the things that workers use in production and distribution. It refers anything that helps to produce and distribute goods.5. Read the first 6 paragraphs together to review.Part Four: 10 minutesPage 6: New words No.18-32 to the rest 3 paragraphs of the Text1. Divide the words in two groups: No.18-28; No.29-32 with the 9 phrases;2. Lead the students to spell the words one by one;3. Repeat the words and play translating game;4. Mark the words in the paragraphs and recognize them.Part Five: 15 minutesPage 3: Translate and understand the rest three paragraphs of the Text1.Read the paragraphs silently one by one and know what are your difficult points;2.Translate each sentence into Chinese and mark some language points:3. Review by reading each paragraph twice:4. Review by asking some questions from No. 1, Page 8Questions:7)What is called entrepreneurship?The key comes from Paragraph 7:Putting together land, labor, and capital to make something of value, is called entrepreneurship8)What responsibilities should an entrepreneur take?The key comes from Paragraph 7:The entrepreneur is the person responsible for controlling and directing the other three factors. He is the leader, and the employees follow his direction.9)What kind of problems will a company cause to people when it goes bankrupt?The key comes from Paragraph 9:It means the company becomes unable to pay its debt, it causes problems for many people. It’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some money to the company. But the entrepreneur takes the biggest risk if the business succeeds or fails. He must pay them up to the limit of his ability to pay.10) When will the entrepreneur make a profit and when will he suffer a loss?The key comes from Paragraph 9:If he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. This extra money is the profit. If the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. Read the rest 3 paragraphs together to review.课时计划任课班级：商务英语131 班教案编号： 1 周 2 号教学时间：2013 年月日Essentials of Business (2)I. Review the content of the passageII. Recite the passageIII. Explaining the language pointsrelate:relate something to something else 与……有关e.g. The report seeks to relate the rise in crime to an increase in unemployment.V+ ing as subject: The -ing form of the verb can be used as the subject of a sentencee.g. Seeing is believing.Taking good photos requires patience as well as keen eyes.Watching television at spare time is a good entertainment.辨析capital & money: Capital is the money or property that you use to start a business or to make more money. Money is what you earn by working and you use in order to buy things.e.g. The recycling industry is making huge capital investments in equipment.Do you have enough money to pay for the sandwiches?Therefore, collocations related with "capital" are: capital intensive industries(资本密集产业); venture/risk capital(风险资本); intellectual capital(智识资本). etc.Collocations related with "money", on the other hand. are: money bags(有钱人); Money makes a mare go.(有钱能使鬼推磨); money worshiper(金钱至上主义者).entrepreneurship:Entrepreneurship is a frequently used concept in English-speaking countries, but it is difficult to define and translate. It generally refers to a management concept characterized by development and renovation and the ability to implement this concept in marketing.(它指的是一种发展的、革新的经营观念，以及将这种观念贯彻在市场中的能力。