Outlines of Managerial Economics
1.The objective of the course
Managerial Economics is one of the important core courses for MBA students. This course serves to integrate various analytical and conceptual tools learned in the business curriculum into the framework of economic thinking. Heavy reliance is placed on the ability to crystallize students academic and practical experience into a coherent method of reasoning which can be applied to abstract thought and practical application.
2. Course requirements
1). Homework Assignments. At least 5 homework assignments will be given. Homework is optional, but if it is turned in it will be graded and counted. Homework will be assigned one week before due date, and will usually consist of problems from the end of chapters. Homework is important in terms of final grades, and as a preparation for exams. Collaboration with fellow students is allowed, though answers should not be identical.
2). Working Papers
At least one paper is required during the course period. The subjects of paper can be chosen from the given options. The paper should be turned in before the final exam.
3). Exams
There is a final exam at the end of the course. The exam will consist of short answer essay questions and problems.
3. Textbook and reference materials
1) S. Charles Maurice & Christopher R. Thomas, Managerial Economics (Sixth edition), McGraw-Hill Company, Inc.1999.
2) Robert S. Pindyck & Daniel L. Rubinfeld, Microeconomics (Third Edition)
3) Various academic journals in economics field and references from internet.
4.Course Outline
I. Introduction
Define managerial economics
Theory of the Firm
objective and value of the firm
profits and the function of profit
Demand-supply analysis and market mechanism
Optimization Techniques
Economic Relationships: Total, Average and margin.
Optimization and constrained optimization with really basic calculus
Profit Maximization with calculus
II. Demand Analysis
Individual and market demand
Price Elasticity of Demand
Income Elasticity of Demand
Other Elasticities
Demand relationship
Regression Analysis
III. Production and Cost
Production Functions
One variable input (short-run production)
Two variable inputs (Long-run production)
Estimating Production functions and Returns to scale
Short-run Costs
Long-run Costs
Economies of scale and scope
Estimating Cost Functions
IV. Market structure
Determinants of market structure
Firms in competitive market
Firms with market power
Oligopoly market
V.Pricing practice
Cost plus make-up pricing
Pricing for multiple products
Price discrimination
Strategic pricing
VI. Information economics
Market failure
Asymmetry of information
Principal-agency problem
Risk analysis
《管理经济学》教学大纲
一、编写说明：
管理经济学是MBA研究生的一门核心课程，同时也是本专业的一门重要专业基础课程。在整个课程体系中，它起着将经济学与管理学这两大学科有机联系起来的桥梁作用。
通过本课程的学习，要求学生领会经济学的分析原理与分析思想，并能熟练地运用经济学的分析方法去分析解决实际管理决策问题。本课程的教学时间54小时，其中理论教学40小时，案例讨论14小时。
