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外研社教学课件跨文化国际传播英语教程

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外研社传媒英语教学课件 Unit 2

外研社传媒英语教学课件 Unit 2
史前壁画是人类通讯的第一种形式，它传递了早期人类的重要事件、仪式或思想。随着人类进入 农业社会，书面语言逐渐发展起来，文字成了人类记录财产和贸易的重要工具。到了14世纪，人们开 始使用单独的蚀刻木版印刷单个单词或字母，就这样雕版木版印刷开始流行起来。
2. Reading
原文
图1
法国拉斯科洞穴壁画， 该壁画创作于公元前 15000年左右，画中描 绘了牛、马等动物。
Section I: Ancient Times
This section displays cave drawings, symbols, letters and words, mainly through pictures and written descriptions, from the prehistoric era to the 14th century.
地点：印刷博物馆三楼
简介
人类自古以来就依靠通讯来互相传递信息。本次展览展示了人类传媒技术起源、传承和发展的历 史过程，旨在探讨传媒技术对我们日常生活的影响。
第一部分：古代传媒技术
此区展示了从史前时代到14世纪的传媒技术发展情况。本阶段的传媒技术主要是通过图片和文字 描述，以壁画、符号、字母和文字的形式出现。
and complete the summary.
The above pictures give us a brief introduction to_____c_o_m__m_u_n_i_c_a_ti_o_n_t_e_c_h_n_o_lo_g_y__d_e_v_e_lo_p_m__ent from ancient times to the present age. Hunan Pengtoushan Symbols in China are said to be_____t_h_e_e_a_r_li_e_st_w__ri_t_in_g_s___ , and Diamond Sutra (《金刚经》) was the earliest____b_l_o_c_k_p_r_i_n_ti_n_g____ in existence in the world, which was made by the ancient Chinese. The first______t_e_l_eg_r_a_p_h____ and the first_____t_e_le_p_h_o_n_e______ both invented by Americans symbolized the beginning of modern communication technology. And now_5_G__t_ec_h_n_o_l_o_g_y_ stands for a notable landmark in the progress of current communication technology.

跨文化国际传播英语教程u校园

跨文化国际传播英语教程u校园

跨文化国际传播英语教程u校园
在全球化的背景下，英语已经成为了跨越国界的重要工具。

然而，只掌握语言本身是远远不够的，我们还需要了解不同文化背景下的语言使用规范以及相应的跨文化交际技巧。

因此，本教程旨在帮助学习者在跨文化交际中更加自如、有效地使用英语。

本教程包括以下几个部分：
第一部分：跨文化交际理论
本部分主要介绍跨文化交际的概念、意义及其相关理论。

通过理解跨文化交际的本质和特点，学习者可以更好地适应不同文化环境下的交际需求，避免误解和冲突。

第二部分：语言使用规范
本部分主要介绍英语在不同文化背景下的语言使用规范。

学习者可以了解不同国家和地区的语言使用方式、习惯和礼仪，从而更加准确地表达自己，避免语言上的失误。

第三部分：跨文化交际技巧
本部分主要介绍跨文化交际中的一些技巧和策略。

通过学习这些技巧，学习者可以更好地适应不同文化背景下的交际需求，提高沟通效率和质量。

第四部分：案例分析
本部分主要通过案例分析的方式，对跨文化交际中的一些实际问题进行深入探讨。

学习者可以通过分析案例，了解跨文化交际中的一些挑战和解决方法，提高自己的跨文化交际技能。

总之，本教程旨在帮助学习者更好地适应全球化背景下的跨文化交际需求，提高自己的跨文化交际能力。

外研社“一带一路”国家跨文化商务交际教程教学课件Unit 10 South Africa

外研社“一带一路”国家跨文化商务交际教程教学课件Unit 10 South Africa

Unit 10 South Africa
Overview
Country Profile
South Africa has a temperate and pleasant climate, with warm, sunny days for most of the year.
Country Profile
Country Profile
Country Profile
South Africa is one of the most promising and dynamic emerging market economies in the world.
Country Profile
South Africa is often referred to as the “Land of the Rainbow”.
Meetings
Time
• White South Africans: a more formal view of time • Black South Africans: do things a little slower
Communication Styles
• In general, South Africa’s communication style varies greatly depending on the cultural origins of the individual.
• English-speaking South Africans: more conservative way of communicating
• People from Afrikaans backgrounds: more direct and clearer in their communication

外研社2024跨文化商务交际导论-教学课件Unit 2

外研社2024跨文化商务交际导论-教学课件Unit 2
Communication
Communication is unavoidable in our daily life. No matter what the setting is and how many people are involved, all communication consists of a few elements.
One-way communication
Two-way communication
S
R
Message
Message
S
R
Feedback
2. The components of communication
Sender
Encoding
Channel message
Decoding
Receiver
Noise Context
regional group
biological national organizational personal
global
3. Intercultural business communication skills
Tips to improve your business communication skills
It should be noted that ethnic groups usually form their own communities in a country or culture.
Intracultural communication is defined as communication between or among members who are from the same culture or have culturally similar backgrounds.

外研社传媒英语教学课件U11

外研社传媒英语教学课件U11
Yes, it’s important. At present, there is a need to find new areas that encourage innovation and development, and research shows that culture and creativity has an increasing influence on the sustainable growth. In many countries, the CCI have become well established as an important asset in strengthening the economic structure and maintaining its competitiveness in the global economy.
Prof. Henry Smith
(Head of School of Economics, the UK)
The CCI combines the creation (often by artists, authors or designers), production (often by companies) andure and are usually protected by intellectual property (IP) rights. In the UK, the distribution (often by multinationals) of goods and services that are cultural in natCCI is on track to create one million new jobs between 2013 and 2030, twice as fast as other sectors. Meanwhile, the global revenue of the CCI has reached $2,250 billion, exceeding that of telecommunications services. The CCI has been well established to strengthen the economic structure and maintain its competitiveness in the global economy.

《跨文化交际英语教程课程介绍》PPT课件模板

《跨文化交际英语教程课程介绍》PPT课件模板

ground, looking for the lost coin
with a magnifying glass.
Japanese man: felt sorry for his own carelessness, still blamed him at home, swearing not to make such a silly mistake again.
-
2
-
1 6
Evaluation will be done according to
your preparation, team work, content
knowledge and language
competence.
2012-2-16
10
2
0
1
Another case:
2
2
Different attitudes towards the same object
1
When one coin was lost…
6
American man: Called a policeman, gave him his telephone number, left with a chewing gum in his mouth.
on the log’s expressiveness or
communication effects, rather than
the form.
2
0
1 2
Oral Presentation (20%)
-
2
-
1
Students will be divided into two-member

外研社跨文化国际传播英语教程

外研社跨文化国际传播英语教程

外研社跨文化国际传播英语教程Intercultural communication plays a crucial role intoday's globalized world. It involves the exchange of information, ideas, and beliefs between individuals from different cultural backgrounds. Effective intercultural communication requires an understanding and appreciation of other cultures, as well as the ability to adapt communication styles accordingly.One of the key challenges in intercultural communication is the presence of cultural differences. These differences can manifest in various aspects, such as language, nonverbal communication, values, and social norms. For example, certain gestures or expressions that are considered appropriate in one culture may be offensive or inappropriate in another. Understanding these differences is essential to avoid misunderstandings and conflicts.Cultural sensitivity is another important factor in intercultural communication. It involves being aware of, and respectful towards, the cultural values and practices of others. This includes being open-minded, non-judgmental, and willing to learn from different perspectives. Culturally sensitive communication can help build trust and rapport with individuals from diverse backgrounds, leading to more effective interactions and collaborations.Adapting communication styles is crucial when engaging in intercultural communication. This may involve using simple language, avoiding slang or idioms, and being aware of differences in communication norms. For example, in some cultures, direct communication is preferred, while in others, indirect communication is more common. Adapting one's communication style to align with the preferences of the other party can help facilitate better understanding and cooperation.Effective intercultural communication also requires active listening and empathy. It is important to listen attentively to the perspectives and concerns of others, and to show understanding and compassion towards their experiences. Acknowledging and validating the feelings and opinions of others can help create a sense of connection and mutual respect, enhancing the quality of communication and relationships.In conclusion, intercultural communication is essential for fostering understanding, cooperation, and harmony in a diverse and interconnected world. By recognizing and appreciating cultural differences, practicing cultural sensitivity, adapting communication styles, and demonstrating empathy, individuals can bridge the gap between cultures and build meaningful connections with people from around the world.。

大学英语跨文化交流第一章ppt课件

大学英语跨文化交流第一章ppt课件
Key words:
精选ppt课件2021
20
4. Defining Culture from the Intercultural Perspective
“Culture is a system of shared beliefs, values, customs, behaviors and artifacts that are transmitted from generation to generation through learning.”
精选ppt课件2021
10
3. Culture Is Like the Water a Fish Swims In
精选ppt课件2021
11
“Out of water” = Out of Context
As a schooled fish… “Water” is my culture Other Waters or Air are
3. Summarize the process of the formation of cultural identity.
精选ppt课件2021
2
Chapter Outline
Culture
The Nature of Definitions Characteristics Cultural
Culture
How can we recognize it i精n选opptth课e件r2s02?1
8
Can you tell which of the following are above the water and which are below?
What and how people eat How to keep healthy How to raise children How to do business How to use time How to introduce people How to participate in ceremonies Rules for gestures Rules for facial expressions and eye contact Etiquette Work speed What is right or wrong, beautiful or ugly, clean or dirty, good or

跨文化交际 英文PPT课件

跨文化交际 英文PPT课件

胡文仲主编 《跨文化交际丛书》 外语教学研究出版社
▪ 胡文仲《跨文化交际概论》
▪ 杜学增《中英（英语国家）文化习俗比较》
▪平洪&张国扬《英语习语与英美文化》
▪ 毕继万《跨文化非言语交际》
▪ 王克非《从翻译史看文化差异》
▪ 朱永涛《美国价值观---一个中国. 学者的探讨
2
Further Reading
.
1
Further Reading
▪ 林大津《跨文化交际学：理论与实践》，福建人民出版社
▪“Communication Between Cultures”（美）萨莫瓦等著，陈治 安导读
▪ 《中国和英语国家非语言交际对比》Leger Brosnahan 著，
毕继万译，北京语言学院出版社
《 语言研究的跨文化视野》 许力生著，上海外语教育出版社
different for all of us. It is these different experiences
that make up what is called “culture” in the social
sciences － the habits of everyday life, the cues to
An Introduction”, then answer the following
questions.
1. Is it still often the case that “everyone’s quick to blame the alien”
in the contemporary world? 2. What’s the difference between today’s intercultural contact and

英语外教跨文化交流PPT课件

英语外教跨文化交流PPT课件
In English, you use Mr. to address a man, Ms. to address an unmarried woman, and Mrs. to address a married woman. In English, only a few occupations or titles are used when addressing someone. These include Doctor (Dr.), Professor, and ranks in the army. You would not say Manager Young or Office Director Smith, or Nurse Sutton.
Homework
1. What are some of your observations?
How do people stand when they speak to each other? How do they greet each other? How do they part? What else did you notice?
correct? The
name is Aisha
.
8
Review
Greetings: •Where are you going?你上哪去？ •Where have you been?你去哪里啦？ •Have you had your meal?吃过了吗？
To Westerners, these questions are
rude and a violation of privacy. Do
not say these things!
.
9
Review

外研社教学课件跨文化国际传播英语教程 U1-1

外研社教学课件跨文化国际传播英语教程 U1-1

外研社教学课件跨文化国际传播英语教程 U1-1介绍外研社教学课件跨文化国际传播英语教程 U1-1是一套专门针对英语学习者的课程教材。

这套教材旨在帮助学生提高他们的英语水平，并且增进对跨文化和国际传播的理解。

教学目标通过学习这个单元，学生将能够达到以下目标： 1. 理解和运用与跨文化和国际传播相关的词汇和表达方式。

2. 能够识别和分析不同文化之间的差异和相似之处。

3. 能够运用所学知识进行跨文化交流，并理解在国际传播中的重要性。

教学内容这个单元涵盖了以下主题： 1. 跨文化传播的定义和意义 2. 国际传播中的语言交流技巧 3. 跨文化交流的误解和解决办法 4. 国际传播中的文化差异和相似之处教学资源外研社教学课件跨文化国际传播英语教程 U1-1提供了丰富的教学资源，包括但不限于： 1. 课件演示文稿：用于教师展示课程内容的幻灯片演示。

2. 教师讲义：提供教师对课程内容的详细分析和解释。

3. 学生用书：学生用以参考和学习课程内容的书籍。

4. 作业和练习册：提供给学生练习和巩固所学知识的练习册。

教学方法教师可以采用多种教学方法来教授这个单元的内容，包括但不限于以下方法： 1. 讲解和讨论：教师可以通过讲解和讨论的方法向学生介绍和解释课程内容。

2. 视听材料：教师可以使用相关的视听材料来帮助学生更好地理解课程内容。

3.小组活动：教师可以组织学生进行小组活动，让他们在实践中运用所学知识。

4. 案例分析：教师可以使用实际案例来帮助学生更深入地理解跨文化和国际传播的概念。

评估方式教师可以使用多种评估方式来评估学生对这个单元内容的理解和掌握程度，包括但不限于以下方式： 1. 课堂表现：观察学生在课堂上的参与和表现情况。

2. 作业和练习：评估学生在作业和练习中对所学知识的运用情况。

3. 小组活动和讨论：观察学生在小组活动和讨论中的表现和贡献程度。

4. 考试和测验：组织考试和测验来测试学生对所学知识的掌握程度。

跨文化交际(英文PPT)

跨文化交际(英文PPT)

II. Course Objectives/purposes
The specific course objectives are as follows: 1. To acquire knowledge related to ICC (terminologies and definitions) ； 2. To develop skills that will increase your intercultural communication competence； 3. To understand how communication processes differ among cultures； 4.To cultivate the ability to study and explore the issues concerning intercultural communication .
VI. A brief introduction to the history of the study of ICC
The Development of the Discipline 1.In 1946 ： The US government passed the Foreign Service Act and established the Foreign Service Institute. The institute hired Edward T. Hall… 2.In 2.In 1959 : The publication of the Silent Language by the American cultural anthropologist, Edward T.Hall marked the emergence of ICC. 3.In 1966: ICC was regarded as curriculum in the US.

unit 5 Culture and Verbal Communication 跨文化交际 大学教学课件

unit 5 Culture and Verbal Communication 跨文化交际 大学教学课件
• In English the word hot of means 热. But in spoken English, hot also means very attractive, or sexy, so never say someone looks hot unless you really like them.
密苏里的商人很精明从不吃亏heeats英国历史上新旧教派之间的争斗一度十分激烈旧教的教规规定斋日里只能吃鱼而新教徒推翻旧教以后拒绝在斋日吃鱼以示终于旧教game遵守比赛规则行动光明正大
Unit 5
Culture and Verbal Communication

1. Two Japanese who knew some Chinese were one day at a Beijing subway station. They saw a warning sign which read: Xiaoxin di hua! (小心地滑）They were very much surprised to see that nobody around them was skating, though the floor was really very smooth.
• What she meant to was: Tina was upset/in pain when her boyfriend left her.
• I was sick in the head. • (Really? You seem like a normal
person to me.) • 我曾是个神经病。 • I had a headache.
• How do you think about it? 你是怎么想 的？

英语外教跨文化交流1ppt课件

英语外教跨文化交流1ppt课件
.
Review
Which are correct? The name is Eric Sapp.
Eric Mr. Sapp Lawyer Sapp Dr. Eric Dr. Sapp Nurse Sapp Manager Sapp Researcher Eric Captain Sapp
.
Review
.
Review
Instead say:
•Good morning/afternoon/evening.
•How are you?
•How are things going?
•How are you getting on? British
•How are things (with you?)
•How’s everything?
In Chinese, the surname comes first and is followed by the given name. In English, the given name comes first and then the surname. Ex. English -- Suzanne Young, Elyse Weingarten, Andrew Lewis
.
Friendship
Watch this clip from The Joy Luck Club《喜福会》
Amy Tan reserved -- to be calm, not show emotion
Clip I: 1. Does this seem like a party that might take place in China? How is the gathering the. same and how is it

跨文化交际与英语教学PPT课件

跨文化交际与英语教学PPT课件
及包括作为社会成员的个人获得的其他任何能力、习惯 在内的一种综合体。”
《英语课程标准》: “文化是指所学语言国家的历史地理，风土人情，传
统习俗，生活方式，文学艺术，行为规范，价值观念等。 接触和了解英语国家的文化有益于对英语的理解和使用， 有益于加深对本国文化的理解与认识，有益于培养世界 意识。”
五级/初中：
在西方许多国家,两人初次见面时拥抱是常见现象,夫妻久别重逢时拥抱亲吻也非常自然。
as graceful as a swan 像天鹅一样优雅
苏格兰高地人以身穿绿色来代表荣誉; 美国前总统John Kennedy习称Jack，James Carter自己署名Jimmy Carter，均属此类。
v. “文化是指所学语言国家的历史地理，风土人情，传统习俗，生活方式，文学艺术，行为规范，价值观念等。
（时间是迂回循环的，同一时间内可以处理几件事 Our nation is great one.
送双数的花给英国人(双数会招来厄运)； 5、了解英语国家正式和非正式场合服饰和穿戴习俗； “文化是指所学语言国家的历史地理，风土人情，传统习俗，生活方式，文学艺术，行为规范，价值观念等。
v.s. Nobody shall place his own interests above those of the state and the society.
色的（穆斯林的）头巾。他们甚至把做祷辞用 边唠边绣的妇女，半天不起竿的钓者，藤架下的品茶人，晨练太极的老者……
black and blue
青一块紫一块
的小块地毯也设计成绿色图案; once in a blue moon 千载难逢
又：yellow pages 黄页 （电话号码簿，用黄纸印刷） 鹤(crane)和龟(tortoise)

外研社教学课件跨文化国际传播英语教程 U4-1

外研社教学课件跨文化国际传播英语教程 U4-1

外研社教学课件跨文化国际传播英语教程 U4-1本文档旨在简要介绍《外研社教学课件跨文化国际传播英语教程 U4-1》的背景、适用对象和教学目标等内容。

课程结构本文档旨在简要介绍《外研社教学课件跨文化国际传播英语教程U4-1》的背景、适用对象和教学目标等内容。

课程结构本教学课件是《外研社教学课件跨文化国际传播英语教程 U4-1》的课程结构说明。

课程分为多个单元，每个单元都包含特定的主题和教学内容。

以下是每个单元的简要说明：本教学课件是《外研社教学课件跨文化国际传播英语教程 U4-1》的课程结构说明。

课程分为多个单元，每个单元都包含特定的主题和教学内容。

以下是每个单元的简要说明：单元一：全球化主题：全球化的概念和影响教学内容：全球化的定义，全球化对文化、经济、政治以及环境的影响，全球化背后的驱动因素。

单元二：跨文化传播主题：跨文化交流和传播的挑战与机遇教学内容：跨文化交流的重要性，跨文化传播的障碍与解决策略，跨文化传播中的误解与误解的解决方法。

单元三：语言与文化主题：语言和文化之间的关系教学内容：语言与文化的相互影响，语言在跨文化传播中的作用，语言在文化认同和身份上的重要性。

单元四：文化差异主题：不同文化之间的差异和冲突教学内容：不同文化之间的价值观、、俗的差异，文化冲突的原因与解决方法。

单元五：国际商务沟通主题：国际商务沟通的特点和技巧教学内容：国际商务沟通的挑战，跨文化商务交流的技巧与策略，有效解决国际商务沟通中的问题。

以上是《外研社教学课件跨文化国际传播英语教程 U4-1》的课程结构简要说明，每个单元都涉及不同的主题和教学内容，以便帮助学生更好地理解和应对跨文化国际传播的挑战。

本文介绍了教师在教授《外研社教学课件跨文化国际传播英语教程 U4-1》时可以采用的教学方法。

以下是一些教学方法的概述：综合训练：教师可以采用综合训练的方式来帮助学生提高听说读写的能力。

通过结合不同的语言活动，如听力练、口语训练、阅读理解和写作练，学生可以全面提升语言技能。

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外研社教学课件跨文化国际传播英语教程
一、文化概述与比较
本章节主要介绍不同国家和地区的文化背景、历史演变、价值观等方面的知识，帮助学生了解不同文化的特点和差异。

通过比较不同文化的异同点，培养学生的跨文化意识和敏感性。

二、跨文化交际技巧
本章节重点讲解跨文化交际中的基本技巧，如语言沟通、非语言沟通、礼仪礼节等方面的知识。

学生将学习如何运用适当的语言和非语言手段进行有效的跨文化沟通，以促进相互理解与合作。

三、语言与文化传播
本章节探讨语言在跨文化传播中的作用，介绍不同语言的文化背景和表达方式。

学生将学习如何通过语言传播不同文化之间的知识和价值观，同时理解不同文化中语言的意义和表达方式。

四、跨文化冲突解决
本章节关注跨文化交流中可能出现的冲突和误解，介绍解决冲突的基本原则和方法。

学生将学习如何应对和化解跨文化冲突，通过有效的沟通与协商促进跨文化合作。

五、国际商务礼仪
本章节讲解国际商务环境中的礼仪规范和惯例，包括商务会议、商务餐宴、商务信函等方面的礼仪知识。

学生将学习如何在国际商务场合中展现专业素养和良好形象，促进商务合作与交流。

六、非语言交际手段
本章节重点介绍非语言交际的种类和作用，如肢体语言、面部表情、空间距离等方面的知识。

学生将学习如何通过非语言手段来传达信息和表达情感，进一步提高学生的跨文化沟通能力。

七、文化适应与融合
本章节关注个人在跨文化环境中的适应过程和文化融合问题，探讨如何克服文化冲击和提高文化适应能力。

学生将学习如何在跨文化交流中保持开放心态和积极态度，促进个人成长和发展。

八、全球化背景下的跨文化交流
本章节分析全球化对跨文化交流的影响和挑战，探讨在全球化背景下如何促进不同文化的交流与合作。

学生将学习如何在全球化背景下发挥跨文化交流的作用，推动世界文化的多样性和共同发展。

九、媒体与跨文化传播
本章节研究媒体在跨文化传播中的作用和影响，介绍不同媒体的特点和传播方式。

学生将学习如何运用现代媒体手段进行跨文化传播，提高信息传播的效率和效果。

同时，学生将了解媒体在跨文化传播中可能出现的偏见和误导问题，提高媒体素养和批判思维能力。