Good 外贸英语函电书信格式

一、开发新客户Dear XXX,We have learned from our old client that you are one of the leading XXX importers in Italy. Therefore, we do hope there is a chance for us to cooperate with each other in the near future. (表明合作意向)We are one of the biggest XXX manufactures in China.(介绍自己的身份)All our products are manufactured strictly and provided to over 30 countries already.Attached please find our latest catalogue and quotation.(直接给出报价单)We look forward to your trial order.Yours faithfully,XXX二、样品寄送通知Dear XXX,I’m now writing to inform you that the samples that you requested were sent by Federal Express today. (告知客户寄送时间及方式)In the mail, I’ve also enclosed a quotation.(附上最新的报价单)Please let me know at your earliest conveniences as soon as they arrive. Thanks a lot!I’m looking forward to your earliest response.Yours sincerely,XXX三、拒绝临时取消订单Dear Sir,Thank you for your letter of March 12th. We’re very sorry that we can’t accept cancelling the order at the last moment.(表明自己的态度)Since your products are ready for shipment, it will be a huge loss for us if you cancel the order.(说明理由)So we have difficulties in accepting your request.Best regards,XXX四、付款确认Dear XXX,I’ve received your mail informing tha t the amount of ￥100,000,000 (再次说明金额)as payment for my invoice NO.1234567 has been transferred to our bank.Thank you very much for your cooperation.Yours,XXX五、邀请来访Dear XXX,It was great to meet you at the 2017 Canton Fair last week(唤起客户记忆)and we’d like to thank you for your being interested in our XXX.In order to deepen our business relations, we’d like to invite you to our company in Shanghai.(表明意向)This would be a good opportunity for you to get an overview of our facilities and company cultures, as well as to discuss common interests.We’ll meet all your expenses during this visit.(告知客户关注的来访费用)With regard to possible dates, we do hope that you could come at the end of the month.(表明意向时间)Please let me know whether this w ould be suitable for you. I’m looking forward to your reply.Yours sincerely,XXX六、介绍新产品Dear XXX,We’re pleased to inform you that we’ve made our new products available on the market. Much to our delight, they enjoy great popularity.(说明新产品已上市且好评不断)As we guess you might be interested, we’ve sent you by UPS half a dozen samples for your trail use. (告知已寄送试用品)Attached please find copy of our latest catalogue and quotation.(附上报价单) We hope you’ll take this opportunity to enlarge your bus iness scope.Yours sincerely,XXX七、维护老客户Dear XXX,It’s been three month since we executed your last order.Recently we’ve developed new business relations with three more purchasers, from whom we got in large quantities of XXX. (告知产品近期很受欢迎)I’d like to inform you that for a limited period of time, we are reducing prices on certain items. (告知老客户降价通知)Please have a look at the attached catalogue and quotation. If you wish to order large quantities, e-mail me. We’ll work out terms and con ditions to our mutual benefit.We’re glad to give you this discount in view of your previous orders(告知客户折扣只有他才有) and would appreciate a prompt reply.Yours sincerely,XXX八、请求介绍新客户Dear XXX,I’d like to inform you that we’ve sent XXX you required last month.(简要回复之前的邮件)Attached are our catalogue and quotation for the complete ranges.Our company has established business relationship with you since 2014. As you know, we’re devoting ourselves to expand our business abroad all the time. (表明想要扩展业务的意向)I would appreciate it if you could recommend some potential purchasers to us. (说明想要他推荐新客户)It’s known to all that Chinese XXXs are renowned for their good quality, attractive designs and fine workmanship. They have enjoyed great popularity in the European market. (阐述自己的优势)We believe that through your favorable help we’ll meet with extensive reception in your country.We look forward to your favorable reply.Yours,XXX九、转介绍被拒绝Dear XXX,Thank you for your email of March 12th, we can fully understand your situation and are sorry for putting you in a dilemma.(说明自己了解客户的难处并表示感谢)Thank you all the same.Yours faithfully,XXX十、感谢介绍客户Dear XXX,Thank you very much for introducing XXX Company to us.(直接表明邮件主题)The establishment of new business relationship with such a large company helped increasing our sales greatly.Last week, we signed a contract with the director Mr. XXX, who held you in high regard and was particularity interested in our products designed for the U.S. market. (告知与新客户合作情况)We look forward to providing them with the most costly effective services so that they will never feel regretful to cooperate with us.We owe you the greatest debt of gratitude.(对老客户再次表示感谢)Yours sincerely,XXXbai、请求建立商业关系duRogers Chemical Supply Co. zhiE.daoStreet Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply.Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。

基本格式 20 May 2000 Date Line ⽇期) Kee & Co., Ltd 34 Regent Street London, UK Inside Address 收信⼈地址 Dear Sirs: Salutation 称呼 We have obtained your name and address from Dee&Co. Ltd, and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations. If your prices are competitive we would expect to place volume orders on you. We look forward to your early reply. Body 信⽂ Yours faithfully Complimentary Close 客套结束语 Tony Smith Signature Block 签名栏 Enc. Enclosure Notation 附件说明 书写基本原则 ⼀、Courtesy 礼貌 语⾔要有礼且谦虚，及时地回信也是礼貌的表现。

例如： We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it. You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May. ⼆、Consideration 体谅 写信时要处处从对⽅的⾓度去考虑有什么需求，⽽不是从⾃⾝出发，语⽓上更尊重对⽅。

外贸英文函电书写外贸英文函电书写外贸英文函电是指国际贸易活动中，通过书信或电子邮件等形式进行交流的文书。

正确的外贸英文函电是在国际贸易中顺利进行交流的基础。

函电的内容涉及到合同、采购、报价、付款、运输等各种方面，如果书写不规范，就会影响到交流的效率和准确性。

因此，外贸英文函电的书写必须非常规范，接下来我们来详细了解一下。

一、格式规范在写外贸英文函电时，格式非常重要，只有格式规范了，接收方才能快速了解信息，同时，格式也反应了写信人的专业素养和文化水平。

下面是格式规范的内容。

1.信纸要求英文函电须使用专用的信笺纸，若无此种纸，也应将纸的最上方留出一定的空间（通常是2.5至3.5厘米），以用于盖公章或印公司名称、地址等。

2.信封要求信封的标示应在信封的正面，要标明收信人的姓名、地址、邮编及国家，信封的背面要写上寄信人的姓名和地址。

在信封上还应贴上正确的邮票，邮票必须要多附加一张作为备用。

3.日期要求外贸英文函电在信的左上角要注意注明日期，一般按照月、日、年的顺序标明，例如：February 4, 2021。

4.称呼要求在英文函电中，我们通常是以Dear Sir、Dear Madame等作为开头称呼。

但需注意的是，如对方在信头上已经表明其名字，则应用对方的名字称呼，例如：Dear Mr. Smith。

5.正文要求正文的结构一般包括引言、主体和结束语三个部分。

引言主要是表示写信的原因和表明要点；主体是围绕引言说要点，进行详细说明；结束语一般是道谢和表示期待下一步的联系。

二、文章用语的要求在外贸英文函电中，用词准确、通顺以及语句流畅也是非常重要的，不仅可以体现了我们的专业素养和商务文化，更可以提高交流的准确性，下面是文章用语的要求。

1.用词要求外贸英文函电的用词要准确、熟练、恰当，使用词汇要与相关的行业和上下文相匹配，委婉语表达要到位。

2.语法要求语法要规范，需要符合英语的语法和逻辑习惯。

段落要分明，句子要表意清晰，不要出现中文语法或类中式表达。

外贸英语函电范文(推荐十篇)外贸英语函电范文(篇一)Exporter Writes to Importer出口商给进口商的信(1)Dear Sirs,Your firm has been recommended to us by John Morris&Co., with whom we have done business for many years.We specialize in the exportation of Chinese Chemicals and Pharmaceuticals, which have enjoyed great popularity in world market. We enclose a copy of our catalogue for your reference and hope that you would contact us if any item is interesting to you.We hope you will give us an early reply.Yours faithfully,Notesin 专门(从事)，专门(经营)We specialize in the import an export of Arts and Crafts. 我们专门经营工艺品的进出口。

n. 常用复数，化工产品、化学制品 (=chemical products)n. 药品，药剂，成药great popularity 享有盛誉类似的表达方法有：The goods are most popular with our customers.The goods have commanded a good market.The goods are selling fast (or enjoy fast sales).The goods are universally acknowledged.The goods are unanimously acclaimed by our customers.“畅销品〞有如下表达法：ready seller;quick seller;quick-selling product.Judging from our experience in marketing our garden tools in Australia, we are rather confident that they will soon become quick-selling products in your market. 根据我们在澳大利亚销售园林工具的经验，我们相信这些产品将很快在你方市场上成为畅销品。

外贸函电信函格式范文(通用5篇)（经典版）编制人：__________________审核人：__________________审批人：__________________编制单位：__________________编制时间：____年____月____日序言下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。

文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如工作总结、工作计划、合同协议、条据文书、策划方案、句子大全、作文大全、诗词歌赋、教案资料、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays for everyone, such as work summaries, work plans, contract agreements, doctrinal documents, planning plans, complete sentences, complete compositions, poems, songs, teaching materials, and other sample essays. If you want to learn about different sample formats and writing methods, please stay tuned!外贸函电信函格式范文(通用5篇)外贸函电信函格式范文第1篇Dear Sir or Madam:This is regarding our quotation dated 2 November， and our mail offer dated 8 November concerning the supply of widgets(小机具).We are prepared to keep our offer open until the end of this month.For your information， the market is firm and growing.There is very little likelihood of any significant change in the visible future.As this product is in great demand and the supply is limited， to secure your order， we would recommend that you accept this offer without delay.Yours sincerely，Hillary外贸函电信函格式范文第2篇称呼位于信内住址下两行，有不同的形式，根据发信人和收信人之间的关系选择不同的称呼形式。

外贸英语函电范文篇一：外贸英语函电范文1外贸英语函电范文１建立贸易关系的常用书信Letters for Establishing Business Relations1.Importer Writes to ExporterDear Sirs,We have obtained your address from theCommercial Counsellor of your Embassy in London and are now writing you for the establishment of business relations.We are very well connected with all the majordealers here of light industrial products, and feelsure we can sell large quantities of Chinese goods if we get your offers at competitive prices.As to our standing, we are permitted to mention the Bank of England, London, as a reference. Please let us have all necessary informationregarding your products for export.Yours faithfully,Notes1mercial adj. 商业的，商务的commercial counsellor 商务参赞commercial counsellors office 商务参赞处commercial attache 商务专员commercial articles 商品，（报上）商业新闻commerce n. 商业commerce department 商业部门2.embassy n. 大使馆the American Embassy in Beijing 美国驻北京大使馆ambassador n. 大使，使节3.dealer n. 商人retail dealer (or:retailer) 零售商wholesale dealer (or:wholesaler) 批发商deal n. b. 贸易，成交，运营make (or:do) a deal with... 与...做买卖deal on credit 信誉买卖，赊帐买卖4.connected with... 与...有联络；与...有关系5.light industrial product 轻工业产品6petitive adj. 有竞争力的competitive price 竞争价格competitive capacity 竞争才能competitive power 竞争才能competitive edge 竞争优势eg.If your price is competitive, we will place an order with you. 假设你方价格有竞争力的话，我们将向你方发出订单。

外贸英语函电之介绍信5篇第一篇：外贸英语函电之介绍信外贸英语函电之介绍信Letters of IntroductionDear Mr./ Ms.，This is to introduce Mr.Frank Jones，our new marketing specialist who will be in London from April 5 to mid April on business.We shall appreciate any help you can give Mr.Jones and will always be happy to reciprocate.Yours faithfully 介绍信尊敬的先生/小姐，现向您推荐我们的市场专家弗兰克琼斯先生。

他将因公务在四月15日到四月中旬期间停留伦敦。

我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。

您诚挚的第二篇：外贸英语函电之咨询外贸英语函电之咨询ConsultationDear Mr./ Ms，We are much concerned that your sales in recent months have fallen considerably.At first we thought this might be due to a slack market，but on looking into the matter more closely，we find that the general trend of trade during this period has been upwards.It is possible that you are facing difficulties of which we are not aware.If so，we would like to know what we can do to help.We，therefore，look forward to receiving from you a detailed report on the situation and suggestions as to how we may help in restoring our sales to their former level.Yours faithfully咨询尊敬的先生/小姐：我们非常关心你方销售近几个月大幅度下降。

外贸英语函电写信格式Basic Format of a Business Letter in English for International Trade.When writing a business letter in English for international trade, it is crucial to adhere to a professional and formal format. This format ensures clarity, professionalism, and respect for the reader. Below is an outline of the basic structure and elements of a business letter suitable for international trade:1. Heading:The letter should begin with the heading of your company, which typically includes the company name, logo(if any), address, contact numbers, email, and website.Beneath the company heading, leave a blank line and type the recipient's address, including their name, title, company name, and address.2. Date:Write the date on the right-hand side, aligned with the top of the page. This indicates when the letter was written.3. Inside Address:Also known as the salutation, this is a polite greeting followed by the recipient's name and title. For example, "Dear Mr./Ms. [Recipient's Name]".Ensure you use the correct title and ensure familiarity with the recipient's preferred name usage.4. Body of the Letter:This is where you present your message. Each paragraph should have a clear purpose and should be indented.Begin by stating the purpose of the letter, such as an inquiry, quotation, order, or any other business matter.Use direct and concise language, avoiding colloquialisms or informal expressions.Structure the body to flow logically, with each paragraph building upon the previous one.If attaching any documents, mention them in the letter, stating their purpose and relevance.5. Closing:The closing is a polite farewell, such as "Sincerely," "Best regards," or "Yours faithfully".Align the closing with the left-hand side of the page, beneath the last line of the body.6. Signature:Below the closing, leave a space for yourhandwritten signature if printing the letter. If sending an email, include your typed name.If using a printed letter, ensure the signature is clear and legible.7. Enclosure and Carbon Copy Notation:If enclosing any documents, mention this below your signature. For example, "Enclosed please find [descriptionof enclosed documents]."If sending carbon copies (CC) or additional copiesto other individuals, indicate this below the signature, stating the number of copies and who they are to be sent to.8. Postscript:A postscript is an optional addition, used to add important information that was not included in the mainbody of the letter.If using a postscript, type "P.S." followed by the additional information, indented and aligned with the left-hand side of the page.Remember to proofread your letter carefully for grammar, spelling, and punctuation errors. Double-check that all information, such as addresses and contact details, are accurate and up to date. Finally, ensure the tone and language are appropriate for the recipient and the contextof the letter.By adhering to this format, you can ensure that your business letter is professional, clear, and respectful, reflecting the importance of the relationship you are seeking to establish or maintain in international trade.。

外贸英语函电书信范例(四)小编为大家整理了外贸英语函电书信范例，希望对你有帮助哦!外贸英语函电书信范例(四)：13. 感谢承告知该若干套不合格产品，我方愿妥善处理不误。

We appreciate your telling us about the defective sets, and are glad to make things right.在感谢您过去惠予支持的同时，希望对我新公司也继续给予信赖。

While thanking you for your valued support, I wish to asc for a continuance of your confidence in the new company.藉此机会，让我们对凡在业务发展方面给予有力支持的朋友、客户表示感谢。

We take this opportunity to thank our patrons and friends for the liberal support extended to us during our business career.藉此机会，让我们对您过去珍贵的支持表示感谢，对您今后的订单，我们将保证继续格外关照。

We take this opportunity of thanking you for your past valued support, and of assuring you that your orders will continue to receive our best personal attention.我们满怀信心的向您保证，您所给予我们任何的业务，我们都会以完全使您满意的方式去执行。

We can confidently assert that any business with which you may favour us will be transacted in such a manner as will afford you the fullest satisfaction.谢谢您的查询或询价。

外贸英语函电书信范例（一）小编为大家整理了外贸英语函电书信范例，希望对你有帮助哦!外贸英语函电书信范例(一)：1. 通知本厂已迁移到上述地址，特此通知。

I inform you that I have now removed my factory to the above address.我方已在本市开设贸易与总代理店，特此通知。

同时，恳请订购。

Having established ourselves in this city，as merchants and general agents, we take the liberty of acquainting you of it, and solicit the preference of your order.本公司于5月1日将改为股份有限公司，特此奉告。

We are pleased to inform you that our business will be turned into a limited company on the 1st May.本公司股东年会，将于3月1日在银行家俱乐部召开，特此函告。

Notice is hereby given that the annual general meeting of the shareholders of our company will be held at the Bankers' Club on Mar. 1.今天我们已付给R.S.先生120美元，特此告知。

By this we inform you that we have today paid Mr. R.S. $120.通过这些渠道，他们会发来甚多订单，特此函告。

Through these lines, we intimate you that they may send you considerable orders.2. 回信公司断定我们所提供的货色优良，价格公道，感谢贵公司给我们一个机会，使我们的要求得以实现。

外贸英语函电范文模板篇1Gentlemen: Sept. 5, 2001We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30. Please keep us abreast of any new development.Sincerely外贸英语函电范文模板篇2I would like to confirm our appointment to discuss the possibility of merging our distribution networks. I am excited of the prospect ofexpanding our trade. As agreed, We will meet of our office in bond street at Monday 20 March. I have scheduled the whole day for the meeting. If for any reason you are unable to attend , please phone me so that we can make alternative arrangements. Please let me know if you would like our office to arrange hotel accommodation. I look forward with great pleasure to our meeting.外贸英语函电范文模板篇3Dear Sirs: , 2001We received your promotional letter and brochure today. We believe that your would do well here in the . Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..Truly外贸英语函电范文模板篇4We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region. We would like to extend our congratulations and offer our very best wishes for your continued success. Before the war in Lebanon , our companies were involved in a large volume of trade in our textiles. We see from our records that you were among our best tem customers. We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon. Since we last traded, our lines have changed beyond recognition. While they reflect e have drawn up a draft agreement that is enclosed. Please examine the detailed current European taste in fabrics, some of our designs are specifically targeted at the Middle Eastern market. As an initial step , I enclose our illustrated catalogue for your perusal. Should you wish to receive samples for closer inspection, we will be very happy to forward them. We look forward to hearing from you.从同行中获悉贵公司贝鲁特复业，生意发展迅速。

外贸英语函电范文3.Exporter Writes to Importer出口商给进口商的信(1)Dear Sirs,Your firm has been recommended to us by John Morris&Co., with whom we have done business for many years.We specialize in the exportation of Chinese Chemicals and Pharmaceuticals, which have enjoyed great popularity in world market. We enclose a copy of our catalogue for your reference and hope that you would contact us if any item is interesting to you.We hope you will give us an early reply.Yours faithfully,Notes1.specialize in 专门（从事），专门（经营）We specialize in the import an export of Arts and Crafts. 我们专门经营工艺品的进出口。

2.chemicals n. 常用复数，化工产品、化学制品(=chemical products)3.pharmaceutical n. 药品，药剂，成药4.enjoy great popularity 享有盛誉类似的表达方法有：The goods are most popular with our customers.The goods have commanded a good market.The goods are selling fast (or enjoy fast sales).The goods are universally acknowledged.The goods are unanimously acclaimed by our customers.“畅销品”有如下表达法：ready seller;quick seller;quick-selling product.Judging from our experience in marketing our garden tools in Australia, we are rather confident that they will soon become quick-selling products in your market. 根据我们在澳大利亚销售园林工具的经验，我们相信这些产品将很快在你方市场上成为畅销品。

Claim 索赔1. We filed a claim against you for the short weight.关于短重问题，我们已经向你方提出索赔。

2. We've given your claim our careful consideration.我们已经就你们提出的索赔做了邢秆芯俊?br>3. I want to settle our claim on you for the 100 tons of bleached cotton waste, as per Sale s Confirmation No. 125EC.我们想处理一下关于销售确认书第125EC号100吨漂白废棉的索赔问题。

4. Claims for incorrect material must be made within 60 days after arrival of the goods. 有关不合格材料的索赔问题必须在货到后60天内予以解决。

5. I'm afraid you should compensate us by 5% of the total amount of the contract.贵公司要赔偿我方合同全部金额的百分之五。

6. The Japanese Company agreed to compensate us for the defective watches by 5% of the total value. 日本公司同意就手表不精确向我们赔偿总价值的百分之五。

7. In my opinion, it's evident that damages must have occurred during transit.依我看，损坏显然是在运输过程中造成的。

8. So far we haven't had any complaint of this kind.至今我们没有过这类投诉。

外贸英语函电范文外贸英语函电范文１建立贸易关系的常用书信Letters for Establishing Business Relations1.Importer Writes to ExporterDear Sirs,We have obtained your address from theCommercial Counsellor of your Embassy in London and are now writing you for the establishment of business relations.We are very well connected with all the majordealers here of light industrial products, and feelsure we can sell large quantities of Chinese goods if we get your offers at petitive prices.As to our standing, we are permitted to mention the Bank of England, London, as a reference.Please let us have all necessary informationregarding your products for export.Yours faithfully,Notes1.mercial adj. 商业的，商务的mercial counsellor 商务参赞mercial counsellor's office 商务参赞处 mercial attache 商务专员mercial articles 商品，（报上）商业新闻 merce n. 商业merce department 商业部门2.embassy n. 大使馆the American Embassy in Beijing 美国驻北京大使馆ambassador n. 大使，使节3.dealer n. 商人retail dealer (or:retailer) 零售商wholesale dealer (or:wholesaler) 批发商deal n. b. 贸易，成交，经营make (or:do) a deal with... 与...做交易deal on credit 信用交易，赊帐买卖4.connected with... 与...有联系；与...有关系5.light industrial product 轻工业产品6.petitive adj. 有竞争力的petitive price 竞争价格petitive capacity 竞争能力petitive power 竞争能力petitive edge 竞争优势eg.If your price is petitive, we will place an order with you. 如果你方价格有竞争力的话，我们将向你方发出订单。

外贸英语函电格式范文Subject: Inquiry about Product Catalog and Price List。

Dear Sir/Madam,。

I am writing to inquire about your company's product catalog and price list for the upcoming season. We are a retail company specializing in [specific industry or product category] and are interested in expanding our product range with new and innovative products.Could you please provide us with a copy of your latest product catalog, along with a price list for the items? We are particularly interested in [specific product or product category] and would like to know the details of the products, including their specifications, minimum order quantities, and pricing.In addition, we would also like to inquire about the terms and conditions for placing an order with your company. Do you offer any discounts for bulk orders, and what are your payment and shipping terms?Furthermore, we would appreciate it if you could provide us with information about your company's production capacity and lead times. As we aim to introduce the new products to our customers in a timely manner, it is important for us to know the estimated delivery times for the products.Lastly, we would like to know if your company offers any customization or private labeling services. As we strive to offer unique and exclusive products to our customers, we are interested in exploring the possibility of customizing the products to our specifications.We are confident that your company's products would be a great addition to our product range, and we are keen to establish a long-term and mutually beneficial business relationship with your company.We look forward to receiving the requested information at your earliest convenience. Thank you for your attention to this matter, and we hope to hear from you soon.Sincerely,。

外贸函电常用范文格式(合集5篇)外贸函电常用范文格式第3篇外贸函电范文汇总外贸函电书写基本原则一、Courtesy 礼貌语言要有礼且谦逊，准时地回信也是礼貌的表现。

例如：We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May.二、Consideration 体谅写信时要到处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。

例如：“You earn 2 percent discount when you pay cash. We will send you the brochure next month. ”就比“We allow 2 percentdiscount for cash payment. We won't be able to send you the brochure this month.” 要好。

外贸函电常用范文格式第4篇Thank you for your business. You arecurrently represented in our directory. This is the only directory of its kind which reaches all panies in the building and construction industry in the UK. Advertising in our directory was a wise move on your part. We are currently piling a new edition of the directory which willbe published in April new edition will be expanded to include major manufacturers of plumbing equipment in the European munity. For proper coverage in the directory, you ought to appear in more than one category. If you do opt for a multiple listing, you will be ableto buy space in additional categories at half price. You can be assured that the new edition will be on the desks of allthe major decision makers in the building and hardware trades. Please plete the enclosed form and return it with the appropriate fee. Thanks again for your business.衷心感谢惠顾。