4a广告公司的工作流程单（4A advertising company workflowsheet）4A advertising company workflow sheetFirst of all, the customer's demand, want to do XX promotion of new products, customer manager after receiving the message, to the director of customer reflect, then arrange the specific meeting time, the person in charge of the enterprise will make a presentation to the company in respect of advertising products, and talk about the enterprise to promote primary idea and marketing objectives (e.g. the first annual sales of 50 million yuan and so on).Generally speaking, before the meeting, the customer manager will work with AE through the Internet and other ways to find out about the basic conditions of the industry in which XX products are located. This will be more active in the talks.At the end of the meeting, with the approval of the director of accounts, the customer manager shall establish a work schedule to indicate the content, the person in charge and the time schedule, and submit the business confirmation.Then, the account manager informs the relevant department directors and introduces the basic information of the project. Including (planning department, media department, creative department). The project is officially in operation, but please note that it is not in the same order at the same time, but in turn.The approximate order is as follows:1, the client AE and client manager to collect product information, competitor information, industry information and so on, at the same time, the Department of media through the purchase, Collect competitor's advertising (in recent years, the amount and type of media delivery area), and the competitor's advertising performance. (companies generally provide partial information.)2, if necessary, may also be commissioned by market research companies to conduct quantitative and qualitative market research.3. AE will submit all the information to the customer manager, customer director, planning director, Planning Manager (note that many companies have no planning department, planning work done by the customer department). Digest the data.4, customer manager, account director, planning director and planning manager will conduct several meetings to discuss some views and ideas of their own, the normal time for a week or so, when everyone is a strategy to reach a consensus, and then by the client manager and project manager to organize the refinement, and the formation of the text (strategy).5. The account manager and the planning manager begin to discuss the framework and details of the plan. The two partners or appoint one of them to complete the proposal. At the same time, explain the strategy to the media department, and complete the media plan by the media department. And fill in the creativebriefing, and after the signature of the director of accounts and creative director, a creative briefing session will be held. The participants for the customer director, manager, AE, creative director, copywriter, artist. At the meeting, the account manager will explain the creative briefing to the creative department and answer questions from the creative department.6 、 creative department starts work. The United States that began to copy and creative concepts (or ideas), the director is responsible for checking. The creative department has several satisfied scheme (note that only ideas, and do not do it, may also draw a draft), will be an informal proposal to the general customer service, this proposal would have several times, the two sides reached a consensus, began formal creative performance. Writing the title and text, and script, United States that began to do performance release, creative director checks. At the same time, the completion of the strategic plan will be submitted to the director of accounts and strategy director, to make changes.7, the customer manager according to the progress of the formulation of the internal proposal time, when the formal proposal of the internal, and constantly improve the proposal, usually one to two times.8, the internal proposal OK, with the enterprise appointment time, formal proposal (usually the director). Through, according to the program began to implement; not through, all over again, or by the customer termination; basically through, do part of the amendment, and then two proposals.Creative department is responsible for designing and implementing advertising ideas. The key figure is the Executive Creative Director (ECD), which will depend on manpower and divided into several groups, each consisting of one to two (CD) creative director or associate creative director (ACD) led, one is a copy from another.Art background, but there are many people who are also two positions. In addition to conceiving advertising, it is also responsible for directing and training subordinates.The creative director will have different groups, each consisting of a copy writer (CW) and an art director (AD). Basically, two people will work together to design advertising. Since the execution of art directors is generally complex, most of them have assisted by an assistant art director (AAD). Experienced copywriter and art director will be promoted to senior copywriter SCW) and advanced art direction (SAD), but work is much the same as before.Creative department also includes (Production) (TV), flat production (PrintProduction), painting room (Studio) and plane co-ordination (Traffic) 4 small departments. The television production department has a producer (Producer) who is responsible for the overall planning of television advertising, but in fact, the advertising is taken by the advertising production company. Graphic production department has a graphic production manager (Print Production Manager), mainly responsible for follow-up print advertising work. Painting room with a draftsman (Visualizer), computer draftsman(Computer Visualizer), Artist (Draft) (staff) and other positions. Traffic Coordinator is responsible for overall planning of graphic production.The customer service department focuses on liaison with clients and creative guidance. The key figure is customer manager (DCS), which is divided into different customer directors (AD), deputy customer directors (AAD), customer managers (AM) and customer directors (AE).The media department mainly recommends appropriate advertising media (such as TV, newspapers, magazines, posters, direct sales) to customers, and strives for the most reasonable fees for customers and media. The key figure is the media director (Media Director), under the media director (Media Supervisor) and media planning (Media Planner), etc..。
