广告类语料

广告advertising n. 广告，广告业【同源词汇】advertise vi. 做广告，登广告；advertisement n. 广告【经典搭配】advertising industry 广告业【即学即用】The advertising industry has penetrated into every aspect in society.广告业遍布社会生活的各个角落。

advertisement n. 广告【即学即用】Advertisements bombard every minute of our lives.广告时刻浸入我们的生活。

背景知识advertising与advertisement的区别advertising永远是不可数名词，advertising 着重指广告行业，advertisement指发布出来的广告。

commercial n. 商业广告【同源词汇】commercialization n. 商品化，商业化【经典搭配】commercial campaign 商业活动【即学即用】The television commercials paint an unrealistic picture of how good life is once you own their product.电视商业广告为人们描绘了一副一旦拥有某种产品，生活会变得多么美好的不真实的画面。

non-commercial adj. 非商业性【经典搭配】non-commercial purpose 非商业用途【即学即用】Apart from promoting commercial goods, advertising can also be used to educate and motivate the public about non-commercial issues such as AIDS, environmental resvervation, family planning, etc.除了促销商品之外，广告也有非商业用途，如教导人们关于艾滋病常识、环境保护及计划生育等。

over-commercialization 过度商业化【即学即用】On the other hand, there are a number of negative impacts of advertising, for example, it can create over-commercialization which can increase the frustration on people.另一方面，广告也有负面效应，如过度的商业化会给人们造成不安。

思路拓展Advantages and disadvantages of advertisementThe first advantage is that it is the process through which consumers are made aware of the products and services available（产品和服务信息）in the market. Secondly, it leads to sales promotion（销售量）of a company which usually results in increasing the sales volume of the company. Moreover, it can increase the brand positioning（产品定位）in the market and make the brand visible.On the other hand, there are a number of negative impacts of advertising, like over-commercialization（过度商业化）which can increase frustration in people. Secondly, it can be expensive, if the companies go for expensive media channels. Advertising usually over-emphasize the features of the products or the services. Advertising can also increase competition and it can create advertisement war within competitors.electronic media 电子媒体，电子媒介【即学即用】To prevent commercialization of electronic media, some countries have made it mandatory for broadcasters to air some advertisements related to consumer interest.为防止电子媒体的商业化，有些国家强行限定播放的广告要与消费者的利益挂钩。

consumption n. 消费，消耗【同源词汇】consumer n. 消费者；consume vt. 消费；consuming adj. 消费的【同义表达】expenditure n. 支出，花费【经典搭配】the consumption of …消耗量【即学即用】People are also arguing about the increase in consumption of substances like alcohol and cigarettes after viewing the advertisements.人们也在争议看完烟酒的广告之后，烟酒的消耗量增加的问题。

target audience 目标观众，目标受众【即学即用】It is through the persuasiveness of media such as television, radio and print media that messages reach their target audiences. These have been influential media as they have been largely responsible for structuring people's daily lives and routines.通过像电视、广播及平面媒体的宣传，目标受众了解信息。

在很大的程度上，媒体的影响力体现在人们的日常生活中。

portray vt. 描绘【同义表达】describe vt. 描述，形容；picture vt. 描写；depict vt. 描述，描画【即学即用】Young people are likely to imitate the lifestyle portrayed in the commercials and squander money.年轻人容易模仿广告中的生活方式，然后浪费钱。

tailor vt. 使合适【同义表达】cater for the needs 迎合……需求【经典搭配】tailor sth. to one’s popular taste 迎合大众的口味tailors its products to individual need 使产品符合个性需求【考官例句】If it is true, then, that newspapers and TV stations are tailoring their news to their readers’and viewers’requirements, how can they possibly be reporting real world events in an honest and objective light?如果这是真实的，那么报纸和电视就会将新闻迎合大众的口味，那还怎么可能以真实和客观的角度报道事件呢？【句架提炼】tailor…to one’s requirements 符合某人的要求competition n. 竞争，角逐【同源词汇】competitive adj. 竞争的；competitiveness n. 竞争力；competitor n. 竞争者【即学即用】Advertising can also increase competition and it can create advertisement war within competitors.广告能促进竞争，使竞争对手打起了广告战。

promotion n. 推销，促销【经典搭配】sales promotion 促销【即学即用】Advertising leads to sales promotion of a company which usually results in increasing the sales volume of the company.广告能进行产品促销，增加公司的销售额。

positioning n. 定位【经典搭配】product positioning 产品定位【即学即用】Moreover, it can increase the brand positioning in the market and make the brand visible.此外，能够强化产品在市场的定位，使该品牌公之于众。

bombard （用问题、建议等）不断攻击，向……连续提出问题【经典搭配】be bombarded with 充斥着……【即学即用】People are bombarded by violence and crimes on TV.电视节目上充斥着暴力和犯罪。

be flooded with 充斥着……，充满【即学即用】If the life is flooded with the fake news or advertisements, then people will become numb to the media.如果生活里充满了假新闻或者虚假广告，那么人们会对媒体麻木起来。

be saturated with 充斥着……【即学即用】When it became obvious that the city was saturated with orphans, city officials decided something needed to be done.很显然城里的孤儿已经人满为患，市政府的官员们认为应该采取措施。