摘要近年来，随着经济全球化的深入发展，中国的房地产业呈现出与国际接轨的新趋势。
许多房地产宣传册都配有英语译文，目的就是吸引国外的消费者购买房地产。
鉴于房地产宣传册英译日益重要的作用，本文基于大量房地产宣传册的翻译实践，在诺德文本功能理论的指导下对绿城集团房地产宣传册《绿城作品》的英译进行了详细的案例分析和研究，旨在为今后房地产宣传册文本的英译工作提供参考和建议。
翻译的目的和功能决定翻译策略。
房地产宣传册作为一种实用性文体，主要具有感染功能和指称功能。
中英文房地产宣传册的功能基本相同，但由于中英文语言表达和文化习惯的差异，在进行房地产宣传册的英译时需要参考国外房地产宣传册英文的文本特征和语言特点，使房地产宣传册译本体现英文的语言习惯和文化传统，迎合国外消费者的阅读习惯，从而让译文在目标语文化中也能实现感召效果，为此在翻译过程中须采用以目标语文化为导向的工具型翻译策略。
工具型翻译包括等功能翻译和异功能翻译。
等功能翻译主要探讨指称功能和感染功能在目标语文本中的等功能实现，为实现同等的感染功能探讨了四字词组和排偶句的修辞翻译方法，为实现同等的指称功能采用译名统一和句式转换的翻译方法。
剥离部分功能是异功能翻译的翻译方式，通过采用省译和改写的翻译方法来剥离源语文本中无用的成分。
本文根据房地产宣传册文本功能和特征的分析，以工具型翻译为翻译策略，提出了具体的翻译方法，基本实现了译文的指称功能和感染功能，达到了刺激消费者购买欲的目的，旨在为今后房地产宣传手册文本的英译工作提供一定的借鉴，从而达到房地产宣传册译本的宣传效果。
关键词：房地产; 宣传册; 工具型翻译; 文本功能AbstractRecently, China’s real estate industry starts to integrate with global industry with the deepening of global economic integration. Many real estate companies publish brochures in English in order to appeal to clients abroad. In the light of the importance of real estate brochure translations and under the guidance of Nord’s Text Functions theory, this paper analyzed and studied the translation practice of Greentown Works, aimed at providing reference and advice for the C-E translation of real estate brochures.The translation purpose and function decide translation strategies. As a practical style of writing, Real estate brochures have referential function and appellative function. The Chinese and English real estate brochures have the same function. However, due to the distinction of language expression and cultural customs between Chinese and English, the textual and language features of English real estate brochures must be taken into consideration during the translation of real estate brochures, so as to conform to western customers’reading habits. Therefore, the author adopted target culture-oriented instrumental translation strategy, including two methods: Equifunctional translation and Heterofunctional translation. Equifunctional translation discussed the realization of the same function in source culture and target culture. The same appellative function is achieved through the translation of four-character structure, antithesis and parallelism.The same referential function is realized by unifying the same translation and converting sentences. Removing part of the function is the way of Heterofunctional translation, which can be achieved byomitting and rewriting.Based on the analysis of real estate brochures’text functions and features, this paper takes instrumental translation as its strategy and proposes practical translation methods, basically realizing the referential function and appellative function and achieving the purpose to stimulate customers’desire to purchase properties. This paper is expected to she some light on the C-E translation of real estate brochures.Key words: real estate; brochures; instrumental translation; text functions目录摘要 (i)Abstract (iii)引言 (1)1. 房地产宣传册英译的理论基础 (3)1.1 诺德文本功能分类 (3)1.2文献型翻译和工具型翻译 (4)2. 房地产宣传册的文本功能和特征 (5)2.1感染功能 (6)2.1.1大量使用形容词 (6)2.1.2使用排偶修辞 (7)2.2 指称功能 (8)2.2.1 专有名词和术语出现频率高 (8)2.2.2 多用简单句式 (9)3. 房地产宣传册的工具型翻译 (11)3.1 实现修辞感染 (12)3.1.1四字词组的处理 (12)3.1.2排偶句的处理 (14)3.2 对应指称信息 (17)3.2.1译名统一 (18)3.2.2句式转换 (20)3.3 剥离部分功能 (22)3.3.1省译 (23)3.3.2改写 (24)结语 (27)参考文献 (29)附录：翻译资料 (32)致谢辞 (71) (72) (72)房地产宣传册的工具型翻译——以《绿城作品》英译为例引言当前中国房地产市场不断升温，进行房地产宣传对于房地产公司来说是非常必要的。
