关键业务指标
(1202)
Swire Beverages
1
目标
本课程旨在让各位清楚:
• 为什么要用KPI • 工作中使用怎么使用KPI
Swire Beverages
2
内容
• KPI 影响着什么 • KPI 的特点 • KPI 的运用
- 衡量系统 - 标准 - 跟踪 • 分组讨论
Swire Beverages
Covered
978
Non-covered
726
July % Volume
44.4% 56,729
32.9%
-
VPO 58 -
dealers 1,222 482
August % Volume
55.4% 78,396
21.9%
-
VPO 64 -
Cumulative(7~8) dealers %
1,418 64.3% 286 13.0%
Coverage Tracking ,July to August
Total Korea
ACTIVE OUTLET SUPPRESSED OUTLET Grand Total
All Channel
ห้องสมุดไป่ตู้
# of Outlets
Share
102,315
44%
128,748
56%
231,063
100%
Covered Dealer
73,868
72%
Total Outlet Status
Swire Beverages
Marketing expenses Advertising - CSD Advertising - NCB Advertising - Price parity Coupon promotion Total